April - Waupaca Area Chamber of Commerce

Waupaca Area Chamber of Commerce, Inc.
4/1/2016
Volume 5, Issue 4
How to Increase Your Business’ Referrals
Officers
Chair, Jerry Tiffany
Tiffany Complete Estate Planning
Chair-Elect, Deborah Domask
American Family Insurance
Vice Chair / Secretary /
Treasurer, Scott Neumann
Neumann’s Piggly Wiggly
Past Chair, William Lipschultz
Waupaca Breakfast Rotary Club
Directors
Paul Bowe
Immanuel Lutheran Church
Pauline Darling
Bethany
Jon Faulks
Faulks Bros. Construction
Jeff Gabriel
Community First Credit Union
Kirk Kallio
Waupaca Foundry
Tim Lencki
Adventure Outfitters, LLC
JoLene Nollenberg
WDUX AM/FM
Audrey Olson-Adams
Aspired Design Consultants
Brady Schulist
Culver’s Restaurant of Waupaca
Paul Shrode
Fox Valley Technical College
One of the easiest and cheapest marketing tactics today is building a referral network. If you
concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your
marketing budget. Not only does WOM marketing not cost you anything, it’s more believed by
potential customers. A recent survey by PowerReviews of 800 retail customers reported 95% of
respondents have consulted customer reviews in the
past. But how do you grow that solid base of referrals
and people willing to write reviews?
Hire Right
Begin at the beginning. If you employ people who are
killing time in their position, you cannot expect them
to provide mind-blowing customer service. Find
people who are passionate about your product or service, or passionate about the industry.
When someone is passionate about what you provide, your customers will feel it.
Treat Employees Right
As John Jantsch says in the book The Referral Engine, “Employees will treat your customers
the way you treat them.” An employee without passion for what you do, who is treated poorly
Staff
President: Terri Schulz
will never wow and delight your customers. On the other hand, one who loves what they do
VP of Operations: Kathy LeClair
and is empowered to do right by the customer will do so again and again.
VP of Tourism: Mitch Swenson
Information Services: Lynn Tolle
VP of Sales: Tom Weiss
Do Something Special
When the boys from the Time Bandit (as seen on Discovery Channel’s popular show Deadliest
Catch) opened a store to sell branded items like tee shirts and jackets, they could’ve relied on
In this issue:
their notoriety alone to sell mass quantities. What small business wouldn’t love having items
Meet Your Director
4/7
New Members
5
Let’s Put Waupaca On
The Map
12
New Findings
8
modeled every week on an internationally-acclaimed TV show? Instead, people who ordered
from them online were surprised by a special note in each package thanking them for the
purchase and encouraging them to share a picture of themselves wearing it on social media.
Not only did they make customers feel appreciated, they also continued their free Continued
(Continued on page 2)
from page 1)
advertising by asking people to post their items on social.
Other great examples of delighting the customer are practiced by brick-and-mortar stores that add samples to customer
bags without their knowledge or ones who wrap everyday items as if they were small treasures. These little things impress
customers. Shoppers remember them and they tell their friends.
Ask for Referrals
Most people want to view themselves as helpful. If you delight your customers and provide them with a great product and
exemplary service there is no reason why they wouldn’t refer people to you or write a review. No reason, except that
people are busy, and good service is more apt to slip our minds than a bad experience. For this reason you have to ask for
the referral or the review. Reviews rarely just happen out of some altruistic need for people to help businesses. Give them
a reason to want to write a review and then ask them to.
Referrals and reviews are the lifeblood of business these days. To improve your referrals hire right and empower your
employees, delight your customers, and ask for them to share their experiences. It’s the easiest, most effective, marketing
you’ll do for your business.
Christina R. Green teaches small businesses, chambers and associations how to connect through content. Her
articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech,
and Socialfish. She is a regular blogger at Frankjkenny.com and Event Manager Blog. She’s a bookish writer on
a quest to bring great storytelling to organizations everywhere.
What a nice evening at the Ramada Grand Seasons and
Reflections Bar & Grill. Thank you Debbie & David for hosting.
!
t BA 5
a
n
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F
Congratulations to Nancy Volkman for
winning the 50/50 Raffle and Jim
Schulz, Jim King Ad Venture, winner of
the overnight stay.
Don’t Make a $163,000 Mistake: Costly Common Safety Concerns
March 14, 2016 Reprinted from Wisconsin Safety Council
Guest Columnist: Paul J. Lawonn, Partner, North Point Knowledge & Training
On December 31, 2015 the Occupational Safety & Health Administration (OSHA) issued citations to
the Dollar General Corporation for serious, willful, and repeat violations at one of their Texas stores
based on employee complaints. The citations point to very common safety concerns found in most
workplaces; concerns that are often overlooked and not corrected. The total proposed penalty for
all violations was $162,800!
What were the problem areas? The compliance officer identified blocked electrical panels, unmarked
exit doors, cluttered aisles, unmounted fire extinguishers, and unsanitary break areas. Several of these
violations had been cited by OSHA before, and for that reason, some violations were classified as repeat and/or willful
violations.
The following is a list of their recorded citations:
Citation 1 Item 1: Serious violation- 29 CFR 1910.37(b)(2): Each exit was not clearly visible and marked by a sign reading “Exit.”
Several exits did not have the required signage above the exit. Penalty: $3,300
Citation 2 Item 1: Willful violation- 29 CFR 1910.37(a)(3): Exit route(s) were not kept free and unobstructed.
Boxes of product loaded on pallets and placed on the floor were not stored in a manner to allow unobstructed access into or out
of the store exits, exposing employees to the hazards of entrapment and fire hazards. Penalty: $60,500
Citation 2 Item 2: Willful violation- 29 CFR 1910.303(g)(1)(ii): The required working space about electrical equipment rated 600
volts, nominal, or less to ground, was used for storage. In the stock room, working space for electrical panels was used for storage;
and access to the circuit breaker panels were blocked by stock and material boxes exposing employees to electrical fire and burn
hazards. Penalty: $44,000
Citation 3 Item 1: Repeat violation - 29 CFR 1910.22(a)(1): All places of employment, passageways, storerooms or services rooms
were not kept clean and orderly or in a sanitary condition. In aisles and break room areas, employees were exposed to hygiene,
trip, slip, and fall hazards when taking breaks and/or handling merchandise without the work area being maintained in an orderly
and sanitary condition. Penalty: $22,000
Know A Student Completing Grades 9 through 12?
The Chamber has four scholarships available for Business World June 19-22 at St.
Norbert College in De Pere or July 10-13 at Edgewood College in Madison.
Business World is a four day program that brings high school students and business
volunteers together on a college campus to learn about the challenges facing our
economy. It is an opportunity that will enable students to prepare for their future in
today’s increasing competitive global marketplace. Students become a part of a 10-12 person team who
function as an imaginary ‘company’ for the program. With the task of turning the company into a financial
success.
For more information regarding the program or to register your student, go to www.wibusinessworld.org, call
(888) 276-7953, ext. 2, or email [email protected].
Building for Our Future
Get to Know Your Directors
Each month we will feature one or two members of the Chamber Board of Directors. A way to get to know
them and why they are an Investor of the Chamber.
I was brought to Waupaca through my experience away from college while attending UWSP. After finishing school in the
area of computer science my father asked me to get involved as the fourth generation in the family business. He asked me to
go to a trade school program in Memphis, TN to learn how to grade lumber and run a dry
kiln. This was a four month program and I was happy to do it. As I was finishing my
third month I was told he sold the business and I was out of a job. Needless to say I
started to scramble but found some good opportunities. A few years later I realized I
wouldn’t get very far working for someone else’s family business and instead pursued
real estate. My broker at the time complemented me on some success not knowing I was
barely breaking even, so I needed to move on. I was asked by a friend if I had ever
considered selling insurance. “Of course I hadn’t.” I said. I went to school for computer
science and by now had been asked several times why I hadn’t pursued a career in that.
At this point it had been 5 years and so much had changed, so I would have had to nearly
start over. I was having good success with the door to door accident Ins., so I felt no need
to go back. The ins. job put my wife through school and everything was going pretty
Jerry Tiffany
Tiffany Estate Planning well. I started to notice many of my clients having needs with estate planning. This is a
lot of different things but an attorney friend showed me enough to be dangerous and I
took the rest in my own hands to become as knowledgeable as I could in estate and elder law. I continue to use him to write
any legal documentation I need and over nine years later my client base has grown to over 450. I start my clients off with
Medicare plans, and later when they need help protecting the things they’ve worked so hard for, I help protect their assets. It
can be done many different ways and I try to make the process as laid back as I can. I’ve been in Waupaca for over six years
now and have been involved with the Cronies Trail Building Crew, the Chambers LEADS network, Middle School Ministry at
Shepherd of the Lakes Church, Shepherd of the Lakes Missional Community, Waupaca Triathlon board member, Waupaca
Area Chamber board member, and now Chairman of the Board for Waupaca Area Chamber for 2016. In this short time my
family has really made Waupaca our home! I thank God for the gift of flexibility and for the ability to pick things up quickly.
I would be nowhere without him!
Join Us April 26th
At Office Outfitters
Co-sponsored by General Beer-Northeast, Inc.
120 W Badger Street
Gre
at F
o
Pri
od
zes
Fu n
You must receive an invite to attend!! See pg. 8 for details.
May 24
Schueller's Great Exspectations, LLC
September 27 Spine & Sport Physical Therapy
June 28 Paca Pub & Grill and Smith & Radtke, LLC
October 25 Iron Grill & Glacier Woods & Iola Chamber
July 26
November 15 Crossroads Care Center
Park Vista Retirement Living
August 23 Waupaca Area Chamber
If you are interested in hosting or co-hosting a Business After 5, please contact the Chamber office for details.
[email protected]/ or call 715.258.7343.
Big Brothers Big Sisters is coming to town to bowl! Big Brothers Big Sisters is
gearing up to host our first Bowl for Kid’s Sake event in Waupaca, held on Saturday,
April 16, 2016 at Waupaca Lanes. It is a great opportunity for you to get together with
family and friends or as a great team building event for you and your co-workers for a
few hours of fun while making a difference in our community.
Keller, Inc. will design and build a 4, 638 square foot building addition for Faulks Bros. Construction, located at E3481
Royalton Street in Waupaca, construction will begin in April and is expected to be completed in July, 2016. Owner, Randy
Faulks, is building the addition to increase their office space and keep pace with growing demand.
CAP Services offers Volunteer Income Tax Assistance (VITA) providing free tax filing for low-to-moderate households.
Call 800-660-5430 between 9am—1pm, Monday-Friday in Waupaca for assistance.
The Shopko Foundation awarded the Family Radio Network a $1,500 grant in support of their “Help for the Homeless”
hygiene drive.
News Flash continued on page 9
Welcome New Investors
Please help us welcome our new investors to the Chamber. Stop in, give them a call and most of all remember
to work with Member Investors. Working together builds a stronger community.
The Upper Room
Aaron Allie
106 S Main Street
Waupaca WI 54981
920.410.9895
RLJ Dental SC
Dr. Trenton Paffenroth
400 School Street
Waupaca WI 54981
715.258.8200
Aaron offers individual personal training and group classes
for athletic performance, cardiovascular health, core
strength, injury post rehab, outdoor conquests.
Family dentistry, quality dentistry and patient comfort
and care is the goal at RLJ Dental SC.
The Paint Store
Rick Graves
101 S Washington St
Waupaca WI 54981
715.256.0688
Anytime Fitness
Arsen Bedzhanov
940 Furman Dr
Waupaca WI 54981
715.942.8300
The Paint Store offers retail paint, home
decorations and art supplies.
Opening in July, 2016 Anytime Fitness will offer 24/7
access to work out on your terms.
Tom Thumb Miniature Golf
Stacy Jo Salan
N2494 Whispering Pines Rd
Waupaca WI 54981
715.258.8737
Fox Valley Hematolgoy & Oncology Waupaca
Cheryl Selissen
N3063 County Hwy QQ
Waupaca WI
54981
715.602.4900
Tom Thumb is a
nostalgic miniature golf course, reminiscent of the
1950's, near the mid-section of the Waupaca
Chain of Lakes.
We’ve been helping our community fight back against
cancer for 25 years with transformative treatments
and technology.
Anniversaries to Celebrate!
Ribbon Cutting Ceremony
Member Investors Celebrating
April Anniversaries.
Congratulations!
Liberty Mutual Insurance
1912
Faulks Bros. Construction, Inc.
1946
Waupaca Historical Society
1953
WDUX AM 800/FM 92.7
1956
Evergreen Campsites & Resort
1960
Keller, Inc.
1960
Crystal Café of Iola
1965
Three Squares, Inc.
1977
Paul’s Concrete Construction & Excavating Inc.
1984
All Temperature Systems, Inc.
1985
Culligan Water Conditioning
1987
Gold’n Country Gifts LLC
1990
Dave’s Painting & Tile Servce
1996
Foxfire Golf Club
1996
Waupaca River Gallery & Gifts
1996
Waupaca Chiropractic Center, S.C.
2003
Graziano Gardens
2005
Schueller’s Great Exspectations, LLC
2006
Marvin Metals Fabricating, Inc.
2007
Spine & Sport Physical Therapy of Waupaca LLC
2008
Adventure Outfitters, LLC
2013
Waupaca Hometown Pharmacy
2013
The Freckled Frogg
2013
Assured Restoration, LLC
2014
KK Lawn & Sport
2014
The Iron Grille
2015
Send your Anniversary date to
[email protected] to be recognized.
Building for Our Future
Jones Publishing
Get to Know Your Directors
I am the owner of Adventure Outfitters located on 106 S. Main St. in Waupaca. We are a
year-round outdoor gear sales, rental and service business. Our summer retail gear
includes kayaks, bicycles, stand-up paddleboards, camping gear, waterski equipment,
bicycle and paddle sports accessories and more. In winter we carry snowshoes, XC skis,
fat tire (winter) bikes, outdoor clothing and other winter sport accessories. In addition to
retail sales we rent kayaks, bicycles, SUP’s, snowshoes, XC ski’s and winter bikes. Our
services include guided and self-guided kayak trips, SUP tours, tubing trips, snowshoe
hikes, XC ski and winter bike tours. I’ve been a Chamber member since we opened in
2013.
We also have a seasonal second location on the beach at Hartman’s Creek State Park. At
this location we rent kayaks, SUP’s, canoes, pedal boats, bicycles and camping gear. Our
camp store has all kinds of camping necessities, food & snacks along with other
convenience goods.
My choice to become a director was so I could be a part of making Waupaca a great
Tim Lencki
destination for people looking to vacation. We live in a beautiful area that offers
Adventure Outfitters, LLC
year-round enjoyment. As a director, I look forward to being a decision maker in our
community. I’ve lived in the Waupaca area for over 35 years and am very familiar with
what it has to offer, especially in regards to outdoor activity. I would like to use this knowledge to help those who want to enjoy
our area.
I think one of the challenges for the Chamber is being able to communicate to the masses all that Waupaca has to offer.
Marketing is expensive, yet we want people to visit our area. Finding the most cost-effective means of marketing is important.
Along with this, considerations need to be made for ever-changing ways we communicate…mainly social media.
My hobbies are an extension of what I do at Adventure Outfitters. That is, kayaking, mountain biking, snowshoeing and XC
skiing. I like to race mountain bikes competitively. I’ve also been involved with the Chain Skiers waterski team here in
Waupaca. I’m going on my 31st year as a member of the team! Going to work everyday is like going to play…for that I’m
thankful.
New findings allow Businesses to hold Business
After 5’s in house and serve alcoholic beverages
We recently met with representatives from the WI Department of
Revenue, where they explained the state law concerning serving
alcohol in a business that is not licensed for alcohol. In their
explanation they said that according to Wisconsin State law any
business may hold an event at their business location and serve
alcohol if the following rules are met:

The business must be closed to the general public.

The event attendees must receive an invite to the event.

Only those who have been invited by invitation are allowed into the event. 
You must be able to prove who was invited by keeping a log of the invitation list and have that at
the event for verification.
With these findings we are instituting a new policy for the Chamber Business After 5’s that
are held in a non-alcohol licensed business.
Only those who are directly invited to the Business After 5 will be allowed to enter. Therefore if
you or your staff would like to be invited to these Business After 5’s you must provide an email
address, for each person that wishes to attend, to the Chamber.
When the invite is sent it will be for the person and their spouse/significant other.
If you have staff who you would like on the invitation list please notify Kathy with their email
address at [email protected] or call the Chamber at 715.258.7343.
2016 President’s Club
A special Thank You to these Investors who have agreed to support Chamber Events for 2016. Your
commitment and support is greatly appreciated. You are a Star!
Neuville
Automotive
Group
Continued from page 5
Mission of Hope: April
30th at the Waupaca
Learning Center form
10a to 1p. A day offering a hand up to families in need in
our community. See www.mission-of-hope.com for more
details or to make a contribution. Or call Terrie Tews, 715258-6460 or Erica Becker, 715-258-6362.
13th Annual Wisconsin Family Business of the
Year Award is accepting nominations
The Great Waupaca County-wide Book Drive-Thru: The
Waupaca Secret Service is doing a Book Drive for the
month of April with the Drive Thru on April 23rd, 9a to Noon
at Advanced Physical Therapy & Sports Medicine &
Orthopedic & Sports Institute, 102 Grand Seasons Drive.
New or slightly used books for children, kids and teens.
Benefiting Tomorrow’s Children Library, Waupaca County
Foster Care Program and the Mission of Hope project.
The Wisconsin Family Business of the Year Award celebrates
the accomplishments and the impact that family-owned
businesses have on our communities.
Waupaca Breakfast Rotary presents the International
Dinner, April 22nd at the Gerold Opera House,
Weyauwega. 5:30p cocktails, Dinner & Program 6:30p.
Tickets ($25) available at the Chamber or from a Rotarian.
Since the beginning of the program, the award has
recognized businesses including department stores, lumber
yards, funeral homes, grocery stores, coffee shops, auto
dealers, and construction companies. Businesses as small as
two employees to as large as 6000 employees have been
nominated. Businesses that represent what we think of as
family businesses.
All nominations must be received by April 13, 2016.
Visit www.familybusinessaward.com for more information.
April 14 7:30a to 8:30a
WDUX AM800 -FM92.7
200 Tower Road
Morning Mixers are
networking events which allow a
business to open its doors to Chamber Investors for the
opportunity to show off their business and allow attendees
time to meet and greet other investors. One mixer per month
will be held on the second Thursday of each month unless
this conflicts with a holiday.
Interested in Hosting? Contact Terri via email at
[email protected] or call 715.258.7343.
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2016 Schedule
April 14 ~ WDUX
May 12 ~ Community Insurance
June 9 ~ KK Lawn & Sport
July 14 ~ Office Outfitters
August 11 ~ Orthopedic & Sports Institute
September 8 ~ Lucky Tree
October 13 ~ Chain O’ Lakes Litho
November 10 ~ OPEN
December 8 ~ OPEN
s
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Waupaca Area Chamber of Commerce
221 S. Main Street, Waupaca, WI 54981 - Phone 715-258-7343 - Fax 715-258-7868
April 2016
Sunday
Monday
Office Hours: 8:00a - 5:00p Monday - Friday
Tuesday
Wednesday
Thursday
Friday
1
Saturday
2
Member Support
Committee, 7:45a
Chamber
Conference Rm
3
10
4
5
6
7
8
9
14
15
16
Morning Mixer
7:30a At WDUX
Business &
Workforce
Development
Committee, 7:30a
Chamber
Conference Rm
Golf Outing
Breakfast Club
Committee, 12:00 8a King’s Table
Weasel’s
LEADS Network
7:30a Breakfast
8:00a Network,
Ramada
11
12
Strawberry Fest
Committee
1:30p, Chamber
Conference Rm
Board of
Directors
7:30a Chamber
Conference Rm
13
Electronics
Recycling
10:30a-1:00p
K-Mart Parking Lot
17
18
19
Get Found on
Google Search
and Maps 7:30a
Chamber
Conference Rm
24
25
26
WACVB Mtg
7:30a Chamber
Conference Rm
Business
Advocacy
Committee
8:30a Chamber
Office
Business After 5
At Office
Outfitters
20
Sales & Marketing
Roundtable
4:00p Chamber
Conference Rm
21
LEADS Network
7:30a Breakfast
8:00a Network,
Ramada
Get Found on
Google Search
and Maps 5:30p
Chamber
Conference Rm
22
23
27
28
29
30
Reminders:
1. The deadline for the newsletter advertisement submission is the 15th of each
month.
2. The Board of Directors usually meets on the second Tuesday of each month.
3. Business After 5 usually takes place on the fourth Tuesday of each month.
Note: The Waupaca Area Chamber of Commerce is a non-secular organization.
Holidays listed are legal holidays and are posted for business convenience only.