May - Waupaca Area Chamber of Commerce

Waupaca Area Chamber of Commerce, Inc.
5/1/2016
Volume 5, Issue 5
Are You Too Busy for Business?
Officers
Chair, Jerry Tiffany
Tiffany Complete Estate Planning
Chair-Elect, Deborah Domask
American Family Insurance
Vice Chair / Secretary /
Treasurer, Scott Neumann
Neumann’s Piggly Wiggly
Past Chair, William Lipschultz
Waupaca Breakfast Rotary Club
Directors
Paul Bowe
Immanuel Lutheran Church
Pauline Darling
Bethany
Jon Faulks
Faulks Bros. Construction
Jeff Gabriel
Community First Credit Union
Kirk Kallio
Waupaca Foundry
Tim Lencki
Adventure Outfitters, LLC
JoLene Nollenberg
WDUX AM/FM
Audrey Olson-Adams
Aspired Design Consultants
Brady Schulist
Culver’s Restaurant of Waupaca
Paul Shrode
Fox Valley Technical College
Staff
Ever heard the saying, “If you need something done, give it to a
busy person.”?
While that may work for errands, many business owners are
finding they’re too busy for business anymore. Small business
has changed a lot over the past decade and the demands on a
business owner’s time have multiplied like rabbits.
Businesses must now connect with buyers offline and on
through:

Blogging

Videos

Creating and providing helpful content

Tying different forms of content aimed at conversion into the appropriate level of the sales
funnel

Maintaining a fan page and/or multiple social media profiles

Publishing on through leader and niche social sites like Medium, Quora and LinkedIn
publishing

Analyzing your analytics

Tweaking all of this knowledge and know-how each time a platform changes or rolls out a
new feature, and keeping up with new technology
President: Terri Schulz
VP of Operations: Kathy LeClair
VP of Tourism: Mitch Swenson
WHEW! And that doesn’t even include taking your marketing to the next level through drip
Information Services: Lynn Tolle
campaigns, newsletters, and building your list.
VP of Sales: Tom Weiss
Hopefully you have someone who helps you with all this, a marketing person or partner, but
In this issue:
Chamber Golf Outing
3
Meet Your Director
4
Made in Wisconsin
8
many small business people don’t.
These activities all increase your know, like, and trust with your customers or clients. People
do business with people they’ve established a connection with through these aspects. The list of
tasks provided above contains essential marketing practices and to avoid them, or refuse to do
Strawberry Fest
Volunteers
9
(Continued on page 2)
(continued from page 1)
them, is akin to ignoring your phone. But while you may feel too busy to do these things, you must ask yourself are you
busy for business or too busy to do business?
The Difference Between Good Busy and Bad Busy
Good busy relates to customers. You have lots of people buying from you. You’re processing so many orders and credit
cards you don’t have time to breathe. This is good busy. You spend all morning on social media but not posting or
interacting, just scurrying down one rabbit hole after another. You’ve spent time on social media and have been occupied
all morning, leaving less time for other business activities, but you’ve accomplished nothing. This is bad busy. The
problem with being busy – good or bad – is that it’s exhausting. If it’s in service to your customer’s or clients, that’s
beneficial to your business. If it’s helping you to establish know, like, and trust, the fatigue is worth it. But social media
and digital marketing are not like a treadmill. You don’t get points for just getting on it and moving. You need it to go
somewhere. Being busy doesn’t equal being productive and reaching your business goals.
How to Change a Busy Activity into Business
As a business owner you need to ensure your busy is productive. To do this, have concrete goals in mind. Goals need to
be:

Realistic

Measurable

Time sensitive

Specific
“Busy” should always accompany its friend “productive.” This means your goal needs to be tied into your business
strategy. A goal is not to “get” on social media. Even if you tailor that goal to follow the rules above, it’s all busy work if it
doesn’t tie into what you are trying to accomplish for your business. If regular social media posting is your goal, you need
to understand not only the how but the why behind your actions. What are you trying to accomplish? More sales? More
visitors to your site? Better quality employees? These are all different goals.
Analyze Your Efforts Often
The best way to avoid unproductive busy-ness is by reviewing your efforts often. Tie your goals into your strategy and
ensure you are accomplishing what you’d like by analyzing the results (at least quarterly). We all have the same 24-hour
days, yet some business owners are able to accomplish a lot more of their revenue goals than others. Some of that is luck,
and a sexy product or service, but in today’s digital marketing a lot of success depends upon building worthwhile
relationships and getting off of that unproductive treadmill of doing the work but not going anywhere. It’s not performing
the action that will get you there but streamlining your efforts, and continually pointing yourself in the direction of where
you want to go.
Christina R. Green teaches small businesses, chambers and associations how to connect through content. Her articles have appeared in the
Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at
Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.
Can’t golf but have a few hours
to help?
Volunteers are needed to help with the event.
Betting holes, watching and restocking lunch
items, and course games.
If you can help for a couple of hours, please
contact Kathy, 715.258.7343 or
[email protected] for more
information and
to sign up.
Get to Know Your Directors
Each month we will feature one or two members of the Chamber Board of Directors. A way to get to know
them and why they are an Investor of the Chamber.
I was born & raised in a suburb of Chicago. My parents loved coming to this
area for mini vacations, and when some of their Chicago friends moved to
Iola, our family followed. As a teenager I vowed to move back to Chicago as
soon as I could, but MANY YEARS later, I find myself in this beautiful
community and loving every day. I am married to Al, and we have two
beautiful daughters and two adorable grandchildren- who are the love of my
life. Although I live in Iola, I have worked and owned my own business in
Waupaca for over 25 years. I worked at a local bank before getting into the
insurance business. I decided I wanted to help clients understand their
insurance and help them purchase the appropriate insurance needs for
them, so when the opportunity came up to work with American Family
Insurance I jumped at it, especially since I could keep my business in
Waupaca. As scary as it was, jumping into something I had NEVER done
before, I knew in the long run it would be a great opportunity for me and my
Deb Domask
family. Four years ago I was blessed with acquiring the clients of an agent
that worked with American Family Insurance for over 40 years. He was a
American Family
true mentor to me and I was happy to have him there for me in my early
Insurance
years. I have been a Chamber Ambassador for several years and really
enjoy getting to meet new business owners. Their excitement about starting a new business in Waupaca is
so inspiring and they truly love the support of the Chamber and community. I have been a board member for
3 years now and it has helped to open my eyes as to how much the Chamber does for our community. I am
happy to be part of the board and love being able to help the business community. In my spare time I love to
read, workout, and in the summer garden with my husband. I truly think Waupaca has a lot to offer and I take
advantage of keeping my business local by visiting the businesses, shops and wonderful restaurants that this
area has to offer.
Join Us May 24th
At Schueller’s Great Exspechtations
E3520 Royalton Street
June 28 Paca Pub & Grill and Smith & Radtke, LLC
September 27 Spine & Sport Physical Therapy
July 26
October 25 Iron Grill & Glacier Woods & Iola Chamber
Park Vista Retirement Living
August 23 Waupaca Area Chamber
November 15 Crossroads Care Center
If you are interested in hosting or co-hosting a Business After 5 in 2017, please contact the Chamber office for details.
[email protected]/ or call 715.258.7343.
What a nice evening at
Office Outfitters. Thank you Bill
and Mary, Office Outfitters, and
John and Bob, General Beer
Northeast for hosting.
BA 5 !
t
a
Fu n
Congratulations to Dave Trauger, Dave’s Painting & Tile
Service for winning the 50/50 Raffle. Door prize winners:
Joan Bikowski, Bauernfeind Business Technologies; Bud
Brown, Hutchinson Insurance; Deb Domask, American
Family Insurance; Brigid Ferkett, Gravel Road Farm; Mike
Kirk, Waupaca Historical Society; JoLene Nolenberg, WDUX
and Bob Spoerl, General Beer Northeast.
Chamber Golf Outing Committee Looking for 100 Prizes
It was a huge success last year so it will return for this year’s golf outing. A 50
square Raffle Board will be at each course this year, Hidden Waters and Waupaca
Country Club. Squares will be sold for $10 and everyone is guaranteed to be a
winner.
The committee is asking you to donate an item, gift certificate, bottle of wine, you
name it. If it is worth $10 or more, they would love to have it. Prizes of course can
be worth more than $10 too, the bigger the better.
With the outing planned for June 6th we need your donations now. Please
consider and think with your donation how we can help a graduating WHS
senior and make Waupaca a more beautiful area. Proceeds benefit the
Chamber Scholarship Fund and Beautification Fund.
Take your mobile emails up a notch
Submitted by Cellcom
Sending texts and emails from your phone is a part of life and business, but maintaining your professionalism doesn’t have to go out
the window when you’re on the go. Consider these quick tips from Cellcom to master mobile messaging:
Edit your email signature – The default signature in the stock mail apps typically only indicates the message has been sent from
a mobile device, but doesn’t include your name or contact information. You can edit the
signature in your settings menu. For iOS go to Settings>Mail, Contacts, Calendar and scroll down to signature. For Android,
it can vary depending on your device, but if you go into your mail app, tap the menu button and then settings, you’ll see your
signature – simply tap to edit.
Create keyboard shortcuts – if you find yourself typing the same word (like your company name) or phrase on your mobile
device, create shortcuts to save you time when crafting your messages. On iOS, visit Settings>General>Keyboard>Shortcuts
and tap on the plus sign in the top right corner. You’ll see blanks for phrase and shortcuts. In the phrase, type the longer
phrase you want to show up and in the shortcut bar type the letter combination you want to expand to your phrase. For
Android, visit Settings>Language & Keyboard>Input>Personal dictionary. You’ll again tap the plus sign to add your phrase
and shortcut options.
Avoid emojis and emoticons – Ever wonder why the letter “J” shows up in emails on your phone? Or why there’s a box with a
question mark inside on your desktop email client? Emojis that are commonplace in texting and messaging don’t always
translate to desktop email. Conversely, emoticons, created using combinations of symbols on your
desktop computer, don’t show up as intended on mobile devices. With emails being cross-platform in many
business situations, it’s best to leave these icons out if you don’t know where the recipient will be reading the message.
In our fast-paced world, emails sent from your mobile devices does not have to mean sacrificing time or quality. Follow
Cellcom on LinkedIn for more tips and updates on mobile technology.
New Law – Cell Phone Use Banned In Work Zones! Drivers,
it’s never too early to start practicing good safety habits! Beginning
October 1, 2016, the use of a cell phone in a work zone will be
subject to fine/forfeiture. There is an exception for voice activated
or hands-free technology, or to report an emergency. Details are in
Wisconsin Act 308.
Canteen Vending has installed their new line of vending machines, Avenue C, at the Wisconsin Veterans
Home at King and will soon be installing the new Avenue C vending at the Waupaca Foundry. The new
line of vending machines increases product variety and provides wholesome fresh food 24/7.
Ministry Home Care – Hospice Services will hold their 15th Annual Plant Sale on Friday, May 6, 8 a.m. – 6
p.m. and Saturday, May 7, 8 a.m. – 3 p.m. This popular sale will be held at the Plover Family Practice/ Urgent
Care, 2401 Plover Road in Plover rain or shine. Cash, check or charge accepted.
Waupaca Foundry – Announces COO & President, Mike Nikolai will be appointed to Chief Executive
Officer effective July 1, 2016. Longtime CEO Gary Gigante, announces his retirement effective the end of the
company’s first quarter 2016. Also announcing his retirement, Executive Vice President of Sales & Marketing,
Kris Pfaehler who will be succeeded by Executive Vice President John Wiesbrock.
Cronies Café & Espresso Bar - Changes continue to take place at Cronies. Adam White, owner recently
introduced a new logo, which has been incorporated into a new window sign and awning.
Anniversaries to Celebrate!
Member Investors Celebrating
May Anniversaries.
Congratulations!
Welcome New Investors
Please help us welcome our new investors to the
Chamber. Stop in, give them a call and most of all
remember to work with Member Investors. Working
together builds a stronger community.
Johnson Insurance Agency, Inc.
1948
Waupaca Foundry
1955
CAP Services, Inc.
1966
Hansen’s
1970
Kam-Art Industries
1971
Central WI Environmental Station
1975
William J Twohig
1977
King Berry Farm & Greenhouse
1983
Innovia Consulting
1984
Amherst Marine
1988
Cinnamon House
1990
Waupaca S’More Fun Campground
1994
Cottage Garden Farm
1995
Mid State Tree Service & Arborist
1996
Torborg’s Waupaca Lumber
1997
Panache
2002
Silver Mist Garden Center LLC
2002
Customer Service Training
Waupaca BP Amoco
2002
T-Dubs Public House
2005
Orthopedic & Sports Institute
2006
GSF Mortgage
2007
The Raspberry Connection
2010
Lucky Tree LLC
2011
Salon Cloetta & Spa
2011
Knight Barry Title Services, LLC
2013
Chain O’ Lakes Cabinetry, Inc.
2014
Beautiful natural resources, small town
charm, superb dining experience,
events and attractions. These are the
things that draw visitors to and keep
residents in the Waupaca area year
after year. But, without someone there to give directions,
take a dinner order, promote attractions or prepare a
comfortable place to rest, none of these things could exist
in a way they do. Jeff Anderson, Regional Tourism
Specialist, Wisconsin Department of Tourism, will provide
customer service training on Thursday, May 12. 5:30-6:30
p.m. at The Boathouse (Clear Water Harbor) and Friday,
May 13, 7:30-8:30 a.m. at the Chamber office. The cost is
just $5 for up to five individuals from your business to
attend. To register call the Chamber office at (715) 2587343 or email Kathy.
Send your Anniversary date to
[email protected] to be recognized.
Building for Our Future
Gravel Road Farm
Brigid and Ross Ferkett
N547 Gravel Road
Waupaca WI 54981
(715) 281-0812
Gravel Road Farm has organic vegetables &
fresh eggs for market, subscription & whole sale.
Thrivent Financial
Felica J Winters
E3202 Cross Road
Waupaca WI 54981
(715) 281-8301
Thrivent Financial provides financial planning and
wealth management solutions.
Wisconsin Launches “Made in Wisconsin” Program
Made in Wisconsin®. What a better testament to the innovation, integrity and quality that separates your
products from those originating elsewhere? Now, you can proudly stamp your state pride on your work.
The Wisconsin Economic Development Corporation has developed a Made in Wisconsin logo for companies
to use. The logo can be adapted to reflect your production processes.
Options include:

Made in Wisconsin

Produced in Wisconsin

Grown in Wisconsin

Manufactured in Wisconsin

Built in Wisconsin

Designed in Wisconsin
There is no cost to use this certification mark. Companies that wish to participate fill out a simple application
stating how they will use the logo and certifying that the product or service on which they seek to use the
mark fulfills program requirements.
The Program complements the Wisconsin Department of Trade, Agriculture and Consumer Protection’s
Something Special from Wisconsin™ Program, offering you two ways to show your state pride. For more
information, visit Made.InWisconsin.com.
Improved Tools to Aid Employer & Job Seekers
The Wisconsin Department of Workforce Development has launched additional improvements to
JobCenterofWisconsin.com, the state’s free online public labor exchange that connects talent with
opportunity 24 hours a day.
Highlights include:

The introduction of MyLMI, which allows users to
customize, access, and store searches of labor market
info to explore careers and drive employment
decisions based on data, forecasts, and skill sets


Mapping to geographically locate available talent and
job openings

A redesigned Workforce Events Calendar to find
recruitment events
New Quick Job Search options
This site is free for employers to list current job openings.
Building for Our Future
2016 President’s Club
A special Thank You to these Investors who have agreed to support Chamber Events for 2016. Your
commitment and support is greatly appreciated. You are a Star!
Neuville
Automotive
Group
Volunteers Needed for Strawberry Fest
We are currently seeking volunteers for Strawberry Fest
scheduled for Saturday, June 18, 2016. Strawberry Fest is a
great way for individuals to volunteer their time at a fun
community event while earning money for the non-profit
organization of their choice. To recognize their time, the
Waupaca Area Chamber of Commerce makes a donation to the
volunteer’s chosen non-profit organization based on their total
hours worked.
We're using VolunteerSpot to organize our Strawberry Fest volunteers - here's how it works in 3 easy steps:
1. Click this link to go to our invitation page on VolunteerSpot: http://vols.pt/hnRpRr.
2. Enter your email address: (You will NOT need to register an account on VolunteerSpot)
3. Sign up! Choose your spots - VolunteerSpot will send you an automated confirmation and reminders.
Note: VolunteerSpot does not share your email address with anyone. If you prefer not to use your email
address, please contact the Chamber office to sign you up manually. A reminder and instructions will be sent
out the week before the event to those who have volunteered. When you arrive at Strawberry Fest, you'll be
asked to sign in and indicate what organization you are working on behalf of.
May 12 7:30a to 8:30a
Community Insurance
& Associates
Morning Mixers
201 S Main Street
(enter from Main Street only
are networking
to access 2nd Floor offices)
events which
allow a business to open its doors to Chamber Investors
for the opportunity to show off their business and allow
attendees time to meet and greet other investors. One
mixer per month will be held on the second Thursday of
each month unless this conflicts with a holiday.
Interested in Hosting? Contact Terri via email at
[email protected] or call
s
715.258.7343.
Thank






2016 Schedule
June 9 ~ KK Lawn & Sport
July 14 ~ Office Outfitters
August 11 ~ Orthopedic & Sports Institute
September 8 ~ Lucky Tree
October 13 ~ Chain O’ Lakes Litho
November 10 ~ Be Mobile - Verizon
for
WDUX
g the
hostin
orning
April M
Mixer.
Waupaca Area Chamber of Commerce
221 S. Main Street, Waupaca, WI 54981 - Phone 715-258-7343 - Fax 715-258-7868
May 2016
Sunday
1
Monday
Office Hours: 8:00a - 5:00p Monday - Friday
Tuesday
Wednesday
Friday
2
3
4
5
6
Strawberry Fest
Committee
1:30p Chamber
Office
Grow Your
Business Online
7:30a Chamber
Conference Rm
Breakfast Club
8a Johnson’s
Waupaca Woods
Restaurant
LEADS Network
7:30a Breakfast
8:00a Network,
Ramada
Member Support
Committee, 7:45a
Chamber Conference
Rm
Golf Outing
Committee, 7:30a
RE/MAX-Lyons
Real Estate
8
Thursday
9
Saturday
7
Grow Your
Business Online
5:30p Chamber
Conference Rm
10
11
12
13
Business Welcome
Gravel Road Farm
11a
Ambassador Mtg.
Noon Chef Chu’s
Morning Mixer
7:30a At Community
Insurance &
Associates
Customer Service
Training
7:30a Chamber
Conference Rm
14
Customer Service
Training
5:30p The Boat
House
15
16
17
18
19
20
Set Goals with
Google Analytics
7:30a Chamber
Conference Rm
Sales & Marketing
Roundtable
4:00p Chamber
Conference Rm
LEADS Network
7:30a Breakfast
8:00a Network,
Ramada
Business &
Workforce
Development
Committee, 7:30a
Chamber Conference
Rm
HR Network
3:30p Waupaca
County Courthouse
Set Goals with
Google Analytics
5:30p Chamber
Conference Rm
21
Business Welcome
The Paint Store 10a
Business Welcome
Fox Valley
Hematology &
Oncology Waupaca
11a
22
23
24
25
26
27
28
Business After 5
At Schueller’s Great
Exspechtations
29
30
Office Closed
31
Business Advocacy
Committee
8a Chamber Office
Reminders:
1. The deadline for the newsletter advertisement submission is the 15th of each
month.
2. The Board of Directors usually meets on the second Tuesday bi-monthly.
3. Business After 5 usually takes place on the fourth Tuesday of each month.
Note: The Waupaca Area Chamber of Commerce is a non-secular organization.
Holidays listed are legal holidays and are posted for business convenience only.