CMPS PUTS THE FINISHING TOUCHES ON A

CMPS puts the finishing touches
on a new image piece for Crowne Plaza
Downtown Hartford, Connecticut
New collateral focuses on hotel and
Hartford as a meeting destination.
“C
MPS really made us realize
the effect of Hartford as
a meeting destination within our
own brochure. The approach was
different and created an even larger
message that was all encompassing for our target audience.”
—Jessica Lavenburg
Director of Sales and Marketing,
Crowne Plaza, Downtown Hartford
Delmar, NY and Mystic, CT
The hospitality division of CMPS MultiMedia Marketing announced the recent
completion of a new image piece for the
Crowne Plaza Hotel in Downtown Hartford,
Connecticut. The new rack brochure showcases the recently renovated hotel as well as
highlighting Hartford as a complete meeting
destination.
CMPS takes a different approach to creating
brochures for the hospitality industry. They
combine the attributes of the physical
property together with area surroundings
in an attempt to create a complete picture
of the experience. Add to this the relaying
of “Needs Satisfaction Selling” within the
collateral and you have an image piece that
emotionally ties your prospect to the property or attraction.
The principles at CMPS Marketing have
over 20 years experience in the hospitality
industry working for brands such as Sheraton,
Hilton, and major independent hotels,
inns and resorts throughout New England.
CMPS has completed projects and branding campaigns for Best Western, Holiday
Inn, Water’s Edge Resort and Spa, the Heritage
Resort and Conference Center, the Spa at
Norwich Inn, Blue Turtle Restaurants, and
the Mystic Aquarium & Institute for Exploration to name a few.
“T
he Crowne Plaza is one of the finest meeting destination hotels in the northeast. As part
of the Hartford skyline, the Crowne Plaza plays a significant role in helping to define
Hartford as a premier location for meetings, conferences, and conventions. The Crowne
Plaza’s practice of high service standards coupled with Hartford’s commitment to the arts,
fine dining, and entertainment make for a complete conference experience for all attendees.
Our objective was to create a brochure that reflected just that.”
—David Labbe
Vice President of Sales and Marketing for CMPS Multi-Media Marketing
What is the CMPS Difference?
CMPS works with all the differentiators that separate your
hotel, inn or attraction from your competitors.
et
Shown here is the layout for the cover of
Crowne Plaza Downtown Hartford brochure. You’ll notice that the hotel, meeting
facility, and corporate programs play very
little role in the opening of the brochure.
The creative team at CMPS has set a
premium on the location of the hotel being in downtown Hartford. Images of the
Farmington River, the Connecticut Science
Center, the Mark Twain House and the
Bushnell Auditorium work in conjunction
with the image of the Crowne Plaza to create a true meeting destination.
ou
or
urs
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t H e P l a C e t o m e e t.
The theme continues on the inside of the
brochure as Hartford is explored further
in the first two panels. To see the complete
brochure, please visit our website at cmpsmarketing.com/crowne.
Does your marketing collateral truly repreCrowne
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CMPS Marketing also excels in Strategic
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Daily Meeting
Marketing,
Printing and Mailing. Please
Receive a complete itemization of all accounting for the
review our most recent portfolio at cmpsday’s expenditures to help you manage your budget.
marketing.com/portfolio.
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400
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Classroom
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U-Shape Conference Theater
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H a rt f o rD, C o n n eC t i Cu t
Conveniently located at
the crossroads of I-91 and I-84
in Downtown Hartford