Sahl Hasheesh Magazine Issue 2

Transcription

Sahl Hasheesh Magazine Issue 2
NEWS
Issue 2
A growing community
Homes for all tastes
Sawari awarded for excellence
58
Features
NEWS
Issue 2
A Growing Community
Chief Editor
Editor
Account Supervisor
Photography &
Art Direction
Operations Team
Contributors
Homes for All
All tast
tastes
es
Sawari Awarded for Excellence
Graphic Design
Production
Color Separation
Printing
Abu-bakr Makhlouf
Brian Wright
Mokhtar El Far
Adel Ibrahim
Sherif El Azzazi
Mohamed Shawky
Emanuela Rebecchi
Francoise Ohayon
Sean Binkley
Rasha Khalaf
Shereen George
Hi-Res
Sallam Press
Sahl Hasheesh Magazine is designed and produced by Icon Communications, S.A.E.
© All rights reserved. Reproduction in any form is strictly prohibited without prior
consent from the publisher.
18
CONTENTS
Sahl Hasheesh Magazine
Issue 2 / 2012
Features
6. Bella at Premier Le Rêve
Italian delicacies with all-inclusive service
12. A high level of service
40
Tropitel manager’s take on the future
18. My view of town
Seeing Sahl Hasheesh as a visitor and owner
48. Jamaran
An island of peace
54. Premier Romance Spa
Pharaonic indulgence
58. Riding into the sunset
Taking a ride at the Seahorse Stables
For advertising requests, please contact:
[email protected]
2
Sahl Hasheesh News
12
Message From
the Team:
Welcome to the second issue of the magazine,
your insight into the growth of the Sahl
Hasheesh community. Find out more about the
investments, properties, and activities you can
take advantage of when you decide to join in the
growth of the Red Sea’s up-and-coming hotspot.
54
Sahl Hasheesh magazine Team
Extras
28. Sawari property award
6
34. Spotlight: Veranda
40. Azzurra opening Gala
Sahl Hasheesh News
3
Features
Dear Readers.
The sun is getting brighter and the summer vacation season is just around the
corner, which means that activity in Sahl Hasheesh is picking up. It’s not just about
the construction of beautiful homes, but also the development of a community
complete with the best services and activities for our residents and guests. We at
Sahl Hasheesh Magazine therefore feel it is time to speak more about our wide
range of amenities, giving you our readers an inside look at how the newest town
on the Red Sea is growing and changing.
*OUIJTJTTVFXFTBNQMFTPNFmOF*UBMJBODVJTJOFBUUIF1SFNJFS-F3FWFQ
QBSUZUIFOJHIUBXBZUPDFMFCSBUFUIFHSBOEPQFOJOHPG"[[VSBQ
UBLFBSJEF
BMPOHUIFCFBDIBUUIF4FBIPSTFTUBCMFTQ
BOENVDINPSF
Enjoy!
Sincerely,
Editorial Team
4
Sahl Hasheesh News
Sahl Hasheesh News
5
Restaurant Review
Bella at Premier Le Rêve
Italian delicacies
Text: Francoise Ohayon Photography: Adel Ibrahim
Classic Italian cuisine is served in elegant settings at Bella,
a restaurant that combines good taste and excellent service.
5IF FMFHBODF BOE HPPE UBTUF UIBU DIBSBDUFSJ[F 1SFNJFS -F
Rêve Hotel & Spa extend to its à la carte Italian restaurant
#FMMB -PDBUFE PO UIF MPCCZ GMPPS UIF SFTUBVSBOU XFMDPNFT
patrons in style with a menu featuring many of the classic
dishes that have earned their fame on the tables of Rome
and beyond.
Bella’s refined atmosphere is enhanced by mocha draperies
and wood panels that provide a warm touch on the walls.
A stylish silver sculpture representing graceful birds
complements the modern silver and glass chandeliers that
give a sophisticated feel to the locale. Opera music plays softly
for a clientele composed mainly of couples. The dining room’s
large bay windows overlook the pool and the Red Sea in the
background, and diners can make the most of the spectacular
view from the terrace that also accommodates smokers.
We were welcomed with grissini presented with a selection of
amuse-bouche consisting of sundried tomato, roasted garlic
6
Sahl Hasheesh News
with balsamic vinegar and olive oil, and black olive tapenade.
The choice of breads included foccaccia, ciabatta, soft rolls,
and dark wholemeal bread, which my dining companion
couldn’t resist dipping in spicy olive oil flavored with chili and
herbs. The menu allows diners to enjoy a succession of dishes
in typical Italian fashion: soup or salad, followed by pasta or
risotto, and then main course and dessert. Restaurant Manager
Hafez Abdel Atty provided clear explanations about what was
part of the four-course all inclusive program and which dishes
were subject to extra charge—dinner patrons who are not inhouse guests receive a bill of fare with itemized prices.
I started with beef carpaccio, which was sliced ultra-thinly as
it should be and served with pesto sauce, lettuce, ruccola,
and cheese shavings. My companion had a Caesar salad
with grilled chicken and a creamy sauce that he found just
perfect: tasty but not too heavy. The mushroom soup was also
recommended, and classic minestrone, seafood soup, as well
as an Italian cheese platter were also to be had.
Sahl Hasheesh News
7
Restaurant Review
We continued with a creamy seafood risotto made
with long-grain rice, which was well seasoned and
counted plenty of shrimp and calamari morsels.
.ZDPNQBOJPOT*UBMJBONBEFUPSUFMMJOJXFSFmMMFE
with pungent cheese that was deemed slightly
overpowering, but their adequate cooking—
neither too hard nor mushy—was appreciated.
.VTISPPN BmDJPOBEPT XJMM FOKPZ SJTPUUP XJUI
porcini and fettucine with mushrooms, while
seafood lovers are well catered to with seafood
fettucine, salmon farfalle, and shrimp ravioli.
.ZCFFGmMFUDBNFNFEJVNBTPSEFSFEBOEXBT
tender. It was served with mushroom sauce,
gratin potato, and grilled vegetables. The lamb
cutlets were well crusted on the outside, and the
SPVOEFEnBWPSPGUIFUIZNFTBVDFNBEFUIJTEJTI
my companion’s favorite course. Breaded beef
slices Milanese-style, lemon veal piccata, as well
as grilled chicken breast are also available, and
vegetarians are not forgotten with salmon, sea
bass, and grilled vegetables on the menu.
Bella’s rendition of a tiramisu, which is not the
traditional layered version but a thick and
sweet cream cheese-based dessert presented
in a glass with chunks of dry biscuit, failed
to convince me, but my companion’s baked
cheesecake served warm with fresh seasonal
fruit—strawberries on that day—was cleaned up
very quickly.
Food portions are perfect to enjoy multiple-course
NFBMTBOEXFMFGUTBUJTmFEIBWJOHFBUFOBTNVDI
as we liked but not ending up overstuffed. Drinks
selection includes imported aperitifs, wines from
Egypt and France as well as French champagne
by the bottle, and local house wine served by the
glass. Service was prompt and attentive: we were
asked if we were ready for the next course and
whether we had enjoyed each dish. Our glasses
XFSF RVJDLMZ SFmMMFE BOE PVS XBJUFS XBT BMXBZT
ready to mill fresh pepper or sprinkle grated
parmesan on our plates.
Dining at Bella doesn’t feel like eating at a
hotel’s all inclusive outlet; on the contrary, we
enjoyed the elegant atmosphere of this à la carte
restaurant where attention is paid to detail and
wait staff is knowledgeable about the offerings
and eager to please.
0QFOEBJMZGSPNQN
'PSSFTFSWBUJPOTDBMM
and ask for the Guest Relations
“
Our glasses were quickly
refilled and our waiter was
always ready to mill fresh
pepper or sprinkle grated
parmesan on our plates.
“
8
Sahl Hasheesh News
Sahl Hasheesh News
9
Sahl Hasheesh News
11
Features
A high level
of service
General Manager Yosry Ali
at Tropitel optimistic about
the future
Text: Brian Wright
Photography: Adel Ibrahim
With its grand opening just
around the corner, the Tropitel
Sahl Hasheesh is blossoming on
the main hotel collection along
the beach. The hotel belongs to
the Tropitel Group, a local familyowned chain that has two other
properties in Hurghada and
Sharm el Sheikh. It boasts a total
of 559 rooms and includes three
restaurants, a spa, two swimming
pools, and a full range of five-star
services and amenities. To find
out more about how the opening
process has worked out and get
an insider’s opinion of the resort,
we sat with General Manager
Yousry Ali.
12
Sahl Hasheesh News
How did you come to work at Tropitel?
*IBWFTQFOUNPSFUIBOZFBSTJOUIFUPVSJTNTFDUPSBOEIBWF
worked my way up to management. Over time, I have worked
for a number of international brands including the Hyatt, Swiss,
Movenpick, and Radisson chains around Egypt. I eventually
chose to come to Tropitel because this is a family-based
company, and when you go behind the scenes, you can tell
the difference. You have the attention to detail, and dedication
from every single person, feeling that they have a duty to make
everything work out well for the enjoyment of the guests.
What sets Tropitel apart from others in the area?
For me it all comes down to the quality of the staff. Here, I think
* DBO TBGFMZ TBZ UIBU BQQSPYJNBUFMZ PG UIF FNQMPZFFT
have worked for other international brands, including myself.
This means that everyone is really well-trained and knows what
it is to deal with the highest standards of hotel service.
As an alternative way of checking our service, I also like to
look on the internet and see what people are saying about the
IPUFMBGUFSUIFZTUBZ*UTBMXBZTPOFUIJOHUPIBWFHVFTUTmMMPVU
comment cards when they are here but many times they say
something very different when they leave. If we listen to these
concerns and do our best to adjust them when possible, we
can work to become even better.
What has been your experience with the hotel since the
soft opening in October?
Since the soft opening, we have opened the spa, children’s
playground, all restaurants, and the swimming pools. All of
these openings have been gradual, and we are set for the
HSBOE PQFOJOH UIJT ZFBS XIFSF FWFSZUIJOH XJMM CF PGmDJBMMZ
operational.
8IFOZPVmSTUPQFOBOFXQSPQFSUZUIFSFBSFBMXBZTBOVNCFS
of small problems that you have to work out, but it is all part
of the business and get solved pretty quickly. Most of our
services are also in their startup phases, and in the last three
months I believe that we have been slowly working our way up
the rankings in comparison with other hotels in the region and
think that with the grand opening we will be right at the top.
Sahl Hasheesh News
13
Features
How do you see the future of Sahl
Hasheesh?
Sahl Hasheesh is a place that has a really
bright future, and it just needs time to grow.
You feel that everything here is working
according to a master plan, and that there is
not the same kind of haphazard development
that you see elsewhere. We also hear all the
time about the long list of services that are
planned for the town and how this is not just
going to be a group of hotels, and feel that
this expresses a kind of vision for the future,
which is necessary especially in tough times.
Ultimately, all of the groundwork is set and
the infrastructure is there, and with the variety
available I think that in the next few years you
are going to see some great surprises as Sahl
Hasheesh becomes one of the main tourism
destinations in the region.
“
To this point we
have opened the spa,
children’s playground,
all restaurants and the
swimming pools. These
have been gradual,
and we are set for the
grand opening this year
where everything will go
operational officially.
“
14
Sahl Hasheesh News
Sahl Hasheesh News
15
Only from MULTI-FORMA II: now also available as a walk-in wardrobe or a perfectly
integrated niche system. The full variety of sizes and practical features, the ease of
planning and the possibility of solving individual room problems with our special-sized
products are all at your disposal. Easily combinable versions adapt to the existing
interior architecture of the room without any problems. The separate front system
also makes it easy to adapt the unit to the given room, no matter what the size is.
Features
My view of town
A resident and young visitors tell their experiences in Sahl Hasheesh
Text: Brian Wright
18
Sahl Hasheesh News
The development of Sahl Hasheesh as a living destination is a series of important steps.
First comes the planning, followed then by the infrastructure, hotels, and homes.
Photography: Adel Ibrahim
Sahl Hasheesh News
19
Features
One of the most important ingredients of this process is
bringing in the residents and visitors who will turn these
sets of homes into lively neighborhoods, with each adding
UIFJSPXOJOnVFODFTUPDSFBUFBOJOUFSOBUJPOBMEFTUJOBUJPO
So far, there are already a number of permanent residents
in town, and waves of visitors are beginning to make
Sahl Hasheesh their vacation destination of choice. To
mOE PVU NPSF XF TBU EPXO XJUI UXP TFUT PG JOEJWJEVBMT
XJUI WFSZ EJGGFSFOU UBTUFT 5IF mSTU JT B GBNJMZ NBO BOE
QFSNBOFOU SFTJEFOU BU UIF 1BMN #FBDI 1JB[[B XIP
works in Hurghada and the second is a group of young
Egyptians who decided to spend part of their mid-year
vacation in Sahl Hasheesh.
“
We asked around, and all of our
other friends and relatives said that
Sahl Hasheesh was one of the best
places to go, and so here we are. I
think that it was a good decision.
“
20
Sahl Hasheesh News
Sahl Hasheesh News
21
Features
The Resident
Name: Rolf Van Goor
1PTJUJPO$IBJSNBOPG&TUBUF"MMJBODFPG&HZQU-5%
1SPQFSUZ'SPOUMJOFBQBSUNFOUJO1BMN#FBDI1JB[[B
Why did you choose to live in Sahl Hasheesh?
I was asked to help sell apartments for an agency and
accepted. Throughout the process, I bought an apartment
of my own as well as sold apartments to a number of friends
from Germany and England. I have lived in my apartment
GPSBCPVUmWFZFBSTOPXBOEXFIBWFEFWFMPQFEBQSFUUZ
nice community together with my wife, children, and dogs.
What do you think of the development as a whole?
Sahl Hasheesh has the whole potential to become a
world-leading resort. However, the current situation in the
country makes things seem very unstable and it’s going
to take a whole lot of work and investors putting in money
UPJOnVFODFUIFTJUVBUJPOBOEUVSOJUBSPVOE5IJTJOTUBCJMJUZ
is very understandable, but I think that once you have a
secure political system and the economy returns to stability,
things will get better much quicker.
What are your favorite services in Sahl Hasheesh?
*PGUFOHPUPUIF1SFNJFS3PNBODF)PUFMGPSBNBTTBHFBOE
their spa treatments, and any time I have friends visiting
from out of the country I book their rooms there. It is a really
great place and I am happy with it. I also take my family out
every once in a while to the restaurants there and we always
have a great time and enjoy both the food and the service.
22
Sahl Hasheesh News
Sahl Hasheesh News
23
Features
The Visitors
Name: Ahmed El Rasheedy, Ahmed Weshahy, Mohamed Weshehi, Ahmed
Kamal, Eyad Aly
From: Alexandria, Egypt
1SPQFSUZ0ME1BMBDF
Why did you choose to come to Sahl Hasheesh?
We are all friends from school in Alexandria, and we decided to take a vacation
together as a group and we will be joined by our parents a few days later.
We asked around, and all of our other friends and relatives said that Sahl
Hasheesh was one of the best places to go, and so here we are. I think that it
was a good decision.
How have you enjoyed your stay?
It has been a lot of fun so far, as there are a lot of activities in the hotel . The
only real problem is when you want to get out, there still isn’t a whole lot to do in
the town and you have to go to Hurghada, but we think that in the future it will
get better as it looks like there is a lot of work going on to improve the location.
The other thing we have noticed is that the employees here are really welltrained. No matter where you go, they seem to be very helpful and know
everything that’s going on in the hotel and the town as a whole.
What has been the best part of your stay? Would you recommend
Sahl Hasheesh to your friends?
5IFGPPEEFmOJUFMZ8FBMMUIPVHIUUIBUUIJTXPVMECFOPSNBMGPPEUIBUZPVmOE
in all hotel buffets, but it’s really prepared nicely and the variety is really great.
After everything we have experienced here it’s easy to say that Sahl Hasheesh
is really the next place in terms of things to do and activity on the Red Sea.
There’s a lot of stuff already available with more coming and a lot of people
haven’t been here yet, so when you come out here it kind of feels like an
BEWFOUVSFUIBUZPVBSFUBLJOHUIFmSTUCJHTUFQTJOUPTPNFXIFSFOFX8FXPVME
BMMEFmOJUFMZSFDPNNFOEJUUPPVSGSJFOET8IFOXFHFUCBDLUP"MFYBOESJB
we’re actually going to talk with our teachers to see if they can arrange the
school getaways here!
24
Sahl Hasheesh News
Sahl Hasheesh News
25
Property News
Homes for all tastes
Diversity in neighborhoods makes
for a better community
Text: Brian Wright
One of the keys to the creation of any successful
town is in providing variety and diversity.
In the style of a traditional Middle Eastern town center set on a hill,
Azzura stands proudly overlooking the sea and is famous for its
alleyways that connect the individual homes and apartments. The high,
imposing walls protect passers-by from the sun and channel the wind to
make for a cool breeze in the summer months. They also act as shields
to the outside world and as you walk through the neighborhood you
feel a sense of mystery and activity, hidden behind the doors. This is
the place for traditional living, and a great opportunity to really get into
the culture.
“
No matter what you’re
looking for or what your vision of
the perfect vacation home might
be, the different neighborhoods of
Sahl Hasheesh will definitely have
something that is perfect for you.
“
It’s the different nationalities and tastes of residents and guests,
compilations of apartment, villa, and hotel styles, and range of activities
and services that bring in life, turning a simple group of compounds into
a thriving lifestyle destination. At Sahl Hasheesh, each neighborhood
is designed to offer something unique, completing the picture of a
beautiful town on the Red Sea coast.
At the bottom of the hill, the Old Town area is a center of community
activity and a gathering place for all. In classical Arabian style, the
collection of shops, cafes, and restaurants are set along a fantastic
beach promenade, giving you the best of both worlds: relaxation
BOEMJGF3JHIUCFTJEFUIF0ME5PXOJTUIF1JB[[BBMBSHFPQFOQMB[B
designed to hold the area’s most popular parties, concerts, and socials.
On the other side of town, Veranda is a great example for those ready
to stretch their legs and relax. Small blocks of apartments surround
community gardens with swimming pools, providing privacy yet
allowing for communities to develop. The main shopping complex and
sports facilities are located around the main entrance, keeping visitor
USBGmDGBSGSPNUIFNBJODPMMFDUJPOPGIPNFT
So no matter what you’re looking for or what your vision of the perfect
vacation home might be, the different neighborhoods of Sahl Hasheesh
XJMMEFmOJUFMZIBWFTPNFUIJOHUIBUJTQFSGFDUGPSZPV
26
Sahl Hasheesh News
Sahl Hasheesh News
27
Property News
Awarded for elegance
Sawari captures the international spotlight
Text: Brian Wright
The judges of the event were astounded at Sawari’s attention
to detail, as well as its ambitious development plan created
by WATG. One judge remarked: “This is an astonishingly good
entry...it certainly has all the elements to become a worldclass marina development in a few years time. The promise
of such a wide array of world-class facilities in a popular and
28
Sahl Hasheesh News
accessible destination, supported by a world-class development
consortium, should ensure that Sawari will enjoy a wide appeal
amongst overseas and domestic visitors as well as owners.”
3FDFJWJOH UIJT BXBSE DPOmSNT OPU POMZ UIF TVDDFTTGVM DPODFQU
BOENBTUFSQMBOPG4BXBSJCVUBMTPBDUTBTBWPUFPGDPOmEFODF
for the development of Sahl Hashih as a whole. Investment in the
town continues to remain promising, and all signs continue to
point to more powerful developments in the future.
“
ERC and ODM were awarded
the gold medal for the best developer
in the MENA region for their work in
Sawari Marina.
“
0O0DUPCFSUIUIF4BXBSJQSPKFDUXBTBXBSEFEBHPME
medal in the “Best Developer in the MENA Region” category by
UIF0WFSTFBT1SPQFSUZ1SPGFTTJPOBMT011
"MBSHFEFWFMPQNFOU
set to be the centerpiece of Sahl Hasheesh, this joint project
between the Egyptian Resorts Company and Orascom
Development Management is built around a large marina and
is set to include luxury homes, businesses, and services. A two
kilometer beach promenade lined with shops, restaurants, cafes,
bars, and nightlife, a yacht club, as well as international luxury
hotels come together to provide services and entertainment for
residents and guests alike.
Sahl Hasheesh News
29
Property News
“
Sawari certainly
has all the elements to
become a world-class
marina development in a
few years time.
“
30
Sahl Hasheesh News
Sahl Hasheesh News
31
Spotlight
Veranda villas and apartments
Indulging in the Charm
One of the largest residential developments scheduled to begin delivery in April 2012,
Veranda consists of 130,000 square meters set back upon the higher levels of Sahl Hasheesh.
Text: Brian Wright
Photography: Adel Ibrahim
8JUI B HSBOE UPUBM PG VOJUT UIBU JODMVEFT CPUI
apartments and villas, the elevation means that the entire
neighborhood is provided with sea views. Veranda is
EFTJHOFE CZ #SJUJTI &HZQUJBO BSDIJUFDU 4BMFI )BNEZ
known locally for his work in the regeneration of the Cairo
Tower, the new campus of the American University, the
%VUDIFNCBTTZBTXFMMBTNBOZSFTPSUTBOETUBSIPUFMT
in the Middle East. He has also been behind a number of
private residential developments in the UK.
“This is a major step forward in our company’s vision,”
said Mahmoud Saleh Hamdy, director of sales . “When
we started looking at what was available in terms of
vacation homes, we realized that a great step would
be to provide the high level of construction and design
available in Europe and provide it to the local market.”
32
Sahl Hasheesh News
Sahl Hasheesh News
33
Spotlight
“
What sets Veranda apart from
other developments is the dedication
to detail in its design.
5IFIPNFTSFnFDUBTNPPUI.FEJUFSSBOFBO
style, with wooden roofs and large,
TQBDJPVT CBMDPOJFT GPS UIF VQQFS nPPST
and private gardens or private pools
XJUIJO MBHPPOT GPS UIF HSPVOE nPPS
units, as well as private pools within a
large lagoon designated for a limited
34
Sahl Hasheesh News
“
5IFFOUJSFQSPKFDUJTTVSSPVOEFECZBO
hole championship golf course, creating
a beautiful green backdrop for the homes
and an easily-accessible activity for
residents. To connect to the rest of the
DPNNVOJUZ 7FSBOEB QSPWJEFT B nFFU PG
golf carts available for residents around
the clock, making trips to the beach or the
central promenade in a matter of minutes.
OVNCFS PG HSPVOE nPPS VOJUT 8IBU TFUT
Veranda apart from other developments,
however is its dedication to detail in its
design. Walking through the site, even
though many of the homes are still in
UIFmOBMQIBTFTPGDPOTUSVDUJPOZPVDBO
immediately tell that every minor aspect
has been thought of.
For example, in order to enhance
aesthetic appeal there are side rooms in
each building for the air conditioner units
and a central satellite system provides
for all the entertainment systems in the
development. In Veranda all habitable
rooms are double glazed to ensure that
noise levels are at its lowest.
Sahl Hasheesh News
35
Spotlight
“
The entire ground floor of
Veranda is handicap accessible,
containing no steps as well as
ramps along the sidewalks.
“
There are two general areas of activity: one at the center which includes
the club house, gym and spa, central swimming pools, tea house, and an
amphitheater. The second is at the main entrance with a handful of shops
and sports facilities. “Most of the activity is going to be based around
the front,” said Mahmoud, “and it will get quieter as you move back. So if
people are looking for either quiet vacation homes or like to be in the heart
of the action, we’ve got something for pretty much everybody.”
"OE mOBMMZ UIF FOUJSF HSPVOE nPPS PG 7FSBOEB JT IBOEJDBQ BDDFTTJCMF
containing no steps as well as ramps along the sidewalks. For residents
used to the chaotic streets of Cairo, this is a welcome advantage. “When
XF mSTU TUBSUFE EFTJHOJOH UIF QSPKFDU XF JNNFEJBUFMZ OPUJDFE UIBU
IBOEJDBQBDDFTTGPSUIFHSPVOEnPPSXPVMECFBOJNQPSUBOUBTQFDUUIBU
would set us apart.”
With its myriad of services, attention to detail, and beautiful luxury homes,
7FSBOEBJTTVSFUPCFDPNFBmOFBEEJUJPOUPUIF4BIM)BTIFFTIQPSUGPMJP
'PSNPSFJOGPSNBUJPOQMFBTFDPOUBDUPS
www.verandaegypt.com
36
Sahl Hasheesh News
Sahl Hasheesh News
37
Features
38
Sahl Hasheesh News
Sahl Hasheesh News
39
Property News
Welcoming Azzurra
Azzurra Sahl Hasheesh opens with a week of celebrations
Text: Sean Binkley Photography: Adel Ibrahim
With the last bricks laid in September, Azzurra completed its first phase and became one of the newest neighborhoods
to join the Sahl Hasheesh family. Eager to introduce their project to the town and investors, developers Prime Estates
International and their Italy-based partner Ellebiemme (LBM) organized a complete week-long program in October,
inviting some 250 partners from Sahl Hasheesh and the rest of Egypt, with a number of special guests from abroad.
40
Sahl Hasheesh News
The festivities started just after 9pm on the 29th of October,
with a big screen showing of a professional football game
in the Azzurra restaurant at the heart of the development.
The match, between Italian football clubs Inter Milano and
Juventus FC, was said to be super-exciting and fun by those
attending, and the game was complimented by a wide variety
PG ESJOLT BOE BQQFUJ[FST 5IF FWFOJOH XBT mMMFE XJUI XBWFT
of excitement with each goal scored. The winners, the Turin
based Juventus F.C., were cheered on eagerly by one of their
devoted fans, renowned journalist and football commentator
Sahl Hasheesh News
41
Property News
“
When not attending the
various events around town,
guests had the freedom to
experience Sahl Hasheesh
life as regular visitors.
“
*ESJT4BOOFIXIPBMTPBDUFEBTUIFPGmDJBMQSFTFOUFSGPS
the entire week’s events. He was assisted by distinguished
guest and ex Miss Italia, Nadia Bengala.
The party started anew at Old Town the next day, with
a rooftop cocktail party sponsored by the Old Town’s
NBOBHFNFOU UFBN 4UBSUJOH BU QN UIF CSFBUIUBLJOH
panoramic views of the Red Sea and the bay were
complemented by smooth lounge music as guests
mingled around high tables and a well-stocked bar. As the
TVOTFUPWFSUIFQJFSBOEUIF1JB[[BXBJUFSTJO)BXBJJBO
attire served Bellini, sparkling rose wine, white wine and a
WBSJFUZPGIPUmOHFSGPPET5IFSFMBYFEBOEMJHIUIFBSUFE
atmosphere was further complemented by decorative
DBOEMFTBOEnPXFSQPUTTQSFBEBDSPTTUIFSPPGUPQ
" HBMB EJOOFS QSFDFEJOH UIF PGmDJBM PQFOJOH BU "[[VSSB HPU
things moving again the following evening. As the stars sparkled
overhead, live music and dance shows around Azzurra’s main
pool dazzled the diners as they ate a specially-prepared, world
class meal featuring a diverse palate of international cuisine.
42
Sahl Hasheesh News
Sahl Hasheesh News
43
Property News
Entertainment for the night was uniquely Egyptian, including belly
dancing and tannoura while the main singer was well received. As fresh
cool winds blew, the entertainment went long into the night as guests
relaxed on white bean bag chairs before the ribbon-cutting ceremony
was held on the dance stage by the side of the pool. The ribbon, cut
CZ-JWJB1BTJOJPGmDJBMMZPQFOFE"[[VSSBTHBUFTUPUIFSFTUPGUIFXPSME
When not attending the various events around town, guests had the
freedom to experience life in Sahl Hasheesh as regular visitors. Quiet
days on the smooth sands of the Sahl Hasheesh beachfront or around
the main pool of Azzurra were a great way for many to relax. Other
visitors also took the opportunity to visit one of the many spas in town or
receive pool-side massages from the trained specialists. The Old Town,
with its world class restaurants, great shopping, hip clubs and wide
shore-side boulevards was also a popular place to visit and glimpse the
smooth chic atmosphere of the town.
The more active guests got the chance to explore some of the other
attractions available at Sahl Hasheesh. A boating trip to Orange Bay
Island was arranged, allowing guests to experience the beauty of the
surrounding Red Sea. Some also explored beneath the waves as well,
glimpsing into the area’s diverse marine life on snorkeling and diving
trips in the Sahl Hasheesh Bay.
“
Events included a night of watching a
football match between clubs Milano and
Juventus, hosted by Idris Sanneh.
Sahl Hasheesh News
“
44
Sahl Hasheesh News
45
Property News
Golfers had the chance to practice their swing at the nearby
Makadi Bay course, a short trip from the edge of Sahl Hasheesh.
Some guests also explored other nearby attractions including
Hurghada’s numerous clubs and bars.
5IFXFFLXBTBTVDDFTTCZBMMDPVOUTBOETFSWFEBTBmUUJOH
way to welcome Azzurra, celebrate a budding new community,
and explore the amenities of the town. Apart from the ceremonies,
the guests had the chance to experience the Sahl Hasheesh
MJGFTUZMF mSTUIBOE *U IBT CFFO B GBOUBTUJD PQQPSUVOJUZ GPS UIPTF
from outside to get a glimpse of what life is like in one of the Red
Sea’s newest resort communities.
46
Sahl Hasheesh News
Sahl Hasheesh News
47
Property News
“
“
The water front development
offers privacy and breathtaking views.
Jamaran:
An island of peace
A look inside one of Sahl Hasheesh’s
first-rate neighborhoods
Text: Sean Binkley
Photography: Adel Ibrahim
Named after the beautiful Red Sea island of
Kamaran or ‘two moons’, Jamaran -as Bedouins call
it- is a collection of sea-side villas along the coast
of Sahl Hasheesh, and one of the latest property
developments currently underway. Designed to
appeal to those looking to have their own haven in
the midst of a dynamic community, Jamaran is set to
become a destination for luxury and privacy.
-PDBUFE JO UIF OPSUIFBTUFSO DPSOFS PG 4BIM )BTIFFTI +BNBSBOT DPBTUBM
locale affords unlimited views of the Red Sea’s shimmering waters. Spanning
PWFS TRVBSF NFUFST +BNBSBO XJMM FWFOUVBMMZ IPTU BSPVOE WJMMBT
in six different building types. Each possesses its own unique architectural
style that embodies elegance, simplicity and charm while also being built
to the highest standards of modern construction. These are: Arabesque, a
Mediterranean style, Modern and Contemporary, as well as a unique modern
interpretation of Arabesque.
In accordance with the regional building codes which are designed to maintain
a high level of aesthetics for the community as a whole, all villas are built on two
TUPSJFTXIJMFUIFUPUBMnPPSBSFBPGUIFWJMMBTXJMMCFFYUFOTJWFSBOHJOHJOTJ[F
GSPNUPTRVBSFNFUFST&BDIIPNFJODMVEFTTFWFSBMCFESPPNTTUBUF
of the art washrooms, spacious kitchens and living rooms, private backyard
pools and rooftop terraces with breathtaking views of sea and beach. With so
NVDISPPNSFTJEFOUTXJMMmOEBNQMFTQBDFUPGFFMBUQFBDFBOESFMBYJOUIF
comfort of their new abode. In addition to all that, each villa has a large private
HBSEFOPGTRVBSFNFUFSTJOBWFSBHF:PVDBOIBWFZPVSPXOJOmOJUZQPPM
and barbeque. Can a beach villa be more private?
48
Sahl Hasheesh News
Sahl Hasheesh News
49
Property News
The development’s close proximity to the downtown retail and
entertainment will be another major attraction, particularly once the
boardwalk connecting Jamaran to the Old Town area is completed. A
range of other amenities are planned for the neighborhood including
a network of parks spread out amongst the villas, allowing residents
of all ages to enjoy and relax amongst the greenery. Additionally,
a private club house will be constructed to service homeowners
and will be complete with a spa, dining area and gym, acting as a
gathering point for activities and a center for the community to grow.
A mini golf course will also be available for golfers looking to have fun
without making the trip to one of the town’s professional golf courses.
Currently in the construction phase, Jamaran’s ideal positioning,
spacious villas, and numerous amenities will provide another ample
mFMEGPSUIF4BIM)BTIFFTIDPNNVOJUZUPHSPXBOEFYQBOE
For more information or to reserve your property, contact the Egyptian
3FTPSUT$PNQBOZBU
“
Located in the north eastern corner
of Sahl Hasheesh, Jamaran’s sea front
position affords unlimited views of the
Red Sea’s shimmering waters.
Sahl Hasheesh News
“
50
Sahl Hasheesh News
51
Property News
“
Homeowners will
have the option to choose
from six different types
of villas.
Sahl Hasheesh News
“
52
Sahl Hasheesh News
53
Features
Premier Romance spa
Pharaonic unwinding
Text: Francoise Ohayon Photography: Adel Ibrahim
For those with muscles in need of serious attention, the Pharaonic deeptissue massage lives up to its promise, and then some. But more calming
treatment options are also to be had.
5IFFYUFOTJWFTQBBU1SFNJFS3PNBODF#PVUJRVF)PUFM4QB
will surprise those who take the “boutique” concept literally. In
fact, the spa is well equipped and has many of the facilities
POFNJHIUFYQFDUUPmOEJOBMBSHFSIPUFM5IFEÏDPSDPNCJOFT
WBSJPVT JOnVFODFT XJUI DMBTTJD JOUFSJPS EFTJHO EPNJOBUFE CZ
beige and gray marble, wooden paths bordered by white
pebbles for a contemporary Asian touch, and spacey lounge
music playing softly to induce dreamy relaxation.
Off the reception, the rest area and Jacuzzi come with a view
PWFS HSFFOFSZ BOE B TBOEZ IJMM 1BTU UIF TFQBSBUF DIBOHJOH
rooms are the mixed-gender sauna, steam bath, and Turkish
hammam. Hydromassage is to be had in a separate room,
where the closed bed that leaves only one’s head emerging
is somewhat reminiscent of a tiny spaceship—the lighting that
constantly changes colors and the music operated by a touch
screen contribute to that impression.
Romance Spa employs three Egyptian therapists, two female
and one male, as well as a Thai specialist. The three massage
rooms all have ensuite showers and two massage tables for
couples’ treatments. Another room features two mattresses at
54
Sahl Hasheesh News
HSPVOE MFWFM GPS 5IBJ NBTTBHFT -BTU CVU OPU MFBTU UIF
private suite comprises a personal sauna, a steam room
that doubles as a shower, and a Jacuzzi for two, as well as
three massage tables.
5IF 1IBSBPOJD .BTTBHF XBT SFDPNNFOEFE UP NF UIF
treatment started with sauna and steam bath, followed by
a spell in the Jacuzzi, where I was offered tea and water.
5IF NJOVUF EFFQUJTTVF NBTTBHF XBT QFSGPSNFE
energetically by my therapist, Nagla Gomaa Mohamed
from Aswan in Upper Egypt. The slender woman packs a
punch and applied strong pressure alternating with heatgenerating rapid rubbing movements.
5IFmSTUQBSUPGUIFNBTTBHFUPPLQMBDFPWFSUIFUPXFMUIBU
covered my prone body, a treatment that reminded me of a
Thai massage, minus the stretching. She then concentrated
on the pressure points of my feet before massaging the
rest of my body with unscented oil. The treatment ended
XJUIUIFSVCCJOHPGDPMEDSFBNPONZGBDFBOEEÏDPMMFUÏ
The private suite’s shower was a delight with strong jets
delivering pleasantly high water pressure—being handed
nVGGZXBSNUPXFMTXBTBOBEEFECPOVT
Sahl Hasheesh News
55
Features
5IF1IBSBPOJD.BTTBHFXBTUPVUFEBTBiNFEJDBMNBTTBHFw
which strays from the traditional wellness treatments offered
in spas. I wondered about the legitimacy of the claim, but
Nagla’s vigorous kneading of my back and shoulders, while
painful at the time, helped soothe my muscles of the stiffness
that followed an earlier horseback ride in the desert. Those
looking for a soft and gentle session would be well advised
to choose a different treatment, though.
This should be easy with the selection of massages presented
PO UIF NFOV 5IF NJOVUF $MFPQBUSB 1SPHSBN JODMVEFT
sauna; coconut and milk peeling; mud, herbs, and coffee
face mask; hands and feet scrub with salt, lemon, and oil;
“
steam room and Jacuzzi; followed by a full body massage.
5IF NJOVUF 3BNTJT 1SPHSBN JODMVEFT UIF TBNF BT
above, as well as a mud scrub and Turkish bath.
Aromatherapy consists in a soft massage using a choice of
FTTFOUJBMPJMTTVDIBTMFNPOPSBOHFKBTNJOFNJYFEnPXFST
or sandalwood. Hot stone, Swedish, anti-cellulite, sports,
head and shoulders, as well as Oriental foot massages are
also on offer. Manicure, pedicure, henna tattoos, hairdressing,
and facials are to be had at the beauty center.
'PSSFTFSWBUJPOTDBMMBOEBTLGPS
the spa.
The private treatment suite comprises a personal
sauna, a steam room that doubles as a shower, and a
Jacuzzi for two, as well as three massage tables.
Sahl Hasheesh News
“
56
Temporary Available at Cairo Showroom
Sahl Hasheesh News
57
58
Sahl Hasheesh News
The joy of riding a horse along the beach,
watching the sun set behind the mountains is
truly a romantic experience never to be forgotten.
The equestrian arts are also an integral part of
&HZQUJBOBOE"SBCDVMUVSF-PDBUFESJHIUJOUIF
heart of Sahl Hasheesh, and one of the most
popular side events currently available in the
town, is the Sea Horse and Camel Riding Club,
owned and operated by local Wahid Al Bihrawy.
Wahid is originally from Nazalat al Siman, the
neighborhood of Giza located right at the foot of
UIF1ZSBNJET3BJTFEJOBGBNJMZUIBUIBTCFFO
dedicated to providing horse rides for tourists
GPS UISFF HFOFSBUJPOT NPSF UIBO mGUFFO ZFBST
ago he decided to leave the big city, starting his
mSTUTUBCMFJO.BLBEJ#BZBOEFWFOUVBMMZNPWJOH
over to Sahl Hasheesh in the last two years. “I
can’t explain the real difference of being here,”
IFTBJEi-JGFJTKVTUDPNQMFUFMZEJGGFSFOU5IJOHT
are cleaner, the air is fresher, and you can easily
relax here, no matter what your preference of
lifestyle.
But bringing horses to the desert isn’t an easy
task. “The horses are used to the weather in
Cairo and the Nile, which isn’t as extreme as the
desert. I have to spend years getting the horses
accustomed to the weather changes and the
terrain. It requires a lot of training, but if someone
is dedicated to doing it, you really can notice the
results in the way the horse feels and deals with
the people who come to ride.”
Text: Brian Wright Photography: Adel Ibrahim
The Sea Horse Riding Club: one of the area’s best stables
Riding off into the sunset
Features
'SPN mSTU FOUFSJOH UIF DMVC JU JNNFEJBUFMZ
becomes clear that horses are not the only
animals that Wahid is fond of. Chickens, cats,
donkeys, camels, and even pigeons call the Sea
Horse home. “I have a general love for animals
and believe that they should all be taken care
PGw IF TBJE i1FPQMF DPNF UP NZ QMBDF BOE
see how much attention I give to them and they
realize that this isn’t just a riding stable, but more
of a complete animal sanctuary.”
Sahl Hasheesh News
59
Features
Of course, as part of testing out the experience,
my traveling partner and I were invited to try out
riding for ourselves. Although I decidedly wore
my cowboy attitude on my shoulder, bragging
that surely simply being from Texas would be
enough and that riding was deeply engrained
in my blood, I was quickly surprised at how little
I knew. The trainer we were paired with quickly
took me to the side, giving me a few pointers and
saying “The other person you are with is a much
better rider than you.” “Of course,” I responded,
“I’m just rusty.” The rust, it seemed, didn’t come
off so easily.
The trail we took was a quick circle around the
outer edges of the desert, into areas that are set
to be future developments in Sahl Hasheesh. It
started with a small walking trail and eventually
led down to a smooth sand valley, where we
were able to get up to a gallop before heading
back up and towards the stables. I asked what
would happen when the construction starts and
this trail becomes unusable. “Once things start
to get built,” said our trainer and guide, “we will
move out towards the mountains outside of the
development or along the coastline. These are
longer trips and require more preparation, but
are much more beautiful and worth the effort.”
In general, the stables are open year-round and
both Arabian and local horses are available for
riders of all experience levels. Special tours
can be arranged for sunrise or sunset, but it
is recommended that you call ahead to make
sure that there is an open guide and horses.
For residents or long-term guests, there are also
special jumping training classes available, as
well as riding lessons for children.
The Sea Horse and Camel Riding Club is a
perfect place to add something extra to your
beach vacation, and can be an exhilarating ride
that is not only an interesting activity, but will
also get you acquainted with the beauty of the
surrounding region.
For more information, contact the Sea Horse
3JEJOH$MVCBU
or visit www.hurghadahorseriding.com
60
Sahl Hasheesh News
Sahl Hasheesh News
61
Features
Salah El Din Citadel – Cairo
Beyond the
pharaohs
A Look at Egypt’s
dynamic tourism
industry
Khan El Khalili - Cairo
Text: Sean Binkley
Say Egypt to any tourist and
a number of images come to
mind. Chances are, most of
these images are Pharaonic.
With its grand pyramids, historic
ruins, and a plethora of artifacts
spanning thousands of years
and different eras, there’s no
doubt Egypt has one of the
richest histories in the world.
This diverse past has helped draw millions of foreign
tourists over the years, eager to learn more about
where this country, and humanity as a whole, has been.
5IPVHI TJUFT GSPN BOUJRVJUZ BSF PGUFO UIF mSTU QMBDFT
WJTJUPST nPDL UP &HZQUT MPOHTUBOEJOH $ISJTUJBO BOE
Islamic cultures have also left their mark on the country
and provided a number of places of interest. The grand
mosques of Islamic Cairo and the prominent churches
of Coptic Cairo continue to impress both visitors and
locals alike with their striking architecture and cultural
TJHOJmDBODF
Yet, like any country, there is far more to Egypt than
just history. Get away from the beaten trail around the
(J[B1ZSBNJETPSUIFIZQPTUZMFIBMMTPG-VYPST,BSOBL
UFNQMFBOEPOFRVJDLMZmOETBOBOJNBUFEDPVOUSZXJUI
plenty of life and opportunities for new experiences.
River Nile – Aswan
62
Sahl Hasheesh News
Sphinx and Pyramids – Giza
Sahl Hasheesh News
63
Features
Tanoura Dance – Cairo
The oases of the Western Desert allow
visitors the chance to explore the beauty
of arid dunes from the comfort of air
DPOEJUJPOFE IPUFMT TVSSPVOEFE CZ mFMET
of palm trees. Fayoum, Bahariya and
Farafra are some of the most accessible
EFTUJOBUJPOT GSPN $BJSP XJUI UIF mSTU KVTU
one hour from the city and the others a
few more hours down the highway by car
or bus. Further west, across the Great
4BOE 4FB POF mOET UIF EBUF QBMNT BOE
fresh water springs of Siwa, a sprawling
FNFSBMEPBTJTXIFSFEFTFSUTBGBSJTJOY
jeeps leave ample time for sandboarding
by day and camping under a canopy of
stars at night.
Head east and the ruggedness of the
Egyptian Spices – Aswan
desert eventually blends into the calm
waters of the Red Sea. Here, along the
VOTQPJMFE TIPSFT PG UIF 4JOBJ 1FOJOTVMB
and the eastern coastline lie some of
Egypt’s newest and most luxurious
communities. Away from the hustle and
sprawl of Cairo, serene resort towns such
as Sharm El Sheikh, Hurghada, and Dahab
attract a large portion of foreign visitors to
Egypt who escape cold winters abroad
for the mild temperatures here. Each town
has its own atmosphere and environment,
providing the best in relaxation and leisure.
7JTJUPST DBO DIFDL JOUP TUBS IPUFMT BOE
luxury resorts, indulge in premiere dining,
and experience world class shopping as
well as fantastic nightlife. The Red Sea
itself is also an amazing attraction, both for
those content to lie on the beach and for
the more adventurous seeking to explore
the waves by trying out marine sports
such as diving and kite boarding.
Still a fascination for travelers after
thousands of years, Egypt remains
one of the most energetic and diverse
destinations on the planet, with a vast
array of locations and attractions. And
as long as these attractions continue
to thrive, Egypt’s tourism industry will
continue to satisfy and dazzle visitors for
years to come.
For more info on Egyptian Tourism please
visit the Egypt Tourism Authority website,
IUUQXXXFHZQUUSBWFM
Qaitbay Castle – Alexandria
64
Sahl Hasheesh News
Sahl Hasheesh News
65
Construction Update
Real estate projects
From stylish Mediterranean villas to Arabian fortresses and modern apartments, the real
estate in Sahl Hasheesh offers something for every taste. The following is a guide to each
neighborhood, including a short description and the current development status.
Jamaran
Nestled on the sea edge, Jamaran affords some of the most incredible
open water views available on the Red Sea. From any vantage point,
whether your terrace, your bedroom or while relaxing in your spacious
garden, the uninterrupted open sea view from Jamaran is a once in a
lifetime opportunity that will be more than appreciated by your family and
friends for many years to come.
Opening 2015
Tel: +2 02 2735 8427
Al saraya Resort
Lana Hills
Based in Alexandria, Al Saraya Company for Touristic Development and Real
Estate develops housing, commercial and administrative projects. Spanning a
land area of 165 thousand square meters, Alsaraya resort in Sahl Hasheesh will
include 1083 residential units, along with service centers, entertainment areas
and swimming pools. The company is simultaneously working on Alsaraya
Royal Plaza, their latest development in Alexandria, and has previously
developed projects in Tanta city and Marsa Matrouh .
The Cairo Star Group of Companies is an investment and development
holding company specializing in carrying out large-scale projects in Egypt
with the goal of attracting international partner-investors and leading
Western experts. Built on an area of 51,000 square meters, Lana Hills will
be made up of three- and four-story apartment buildings. The external
infrastructure of the settlement will include a golf course, custom designed
CFBDIFT B TFBQPSU BOE B ZBDIU DMVC XJUI NPPSJOHT 5IF NBHOJmDFOU
Corniche allows pristine views of the sea, while the exquisite lagoons,
fountains, sports clubs and parks and other outlets provide plenty of room
for relaxation.
(Estimated opening date: 12-2013)
Tel: +2 0100 162 1395
(Under Construction – Scheduled Opening June 2013)
Tel: +2 0122 112 2021
Azzurra
Striving to become one of the most successful medium-sized residential tourism
developers in Egypt, Prime Estates International’s core business consists
of developing property propositions at an uncompromised value, providing
second homes for locals and foreigners alike. They pride themselves on
working with the best architects and consultants to ensure their developments
are beautifully designed while also conforming to the natural beauty of the
region and promoting the sustainability of the environment.
The walled enclave of Azzurra is designed to be a fully gated compound.
5IJTTFMGTVGmDJFOUDPNNVOJUZXJMMQSPWJEFUIFJEFBMQMBDFGPSSFTJEFOUTMPPLJOH
to settle in to a life of privacy and luxury. The distinctive style of the villas,
B GVTJPO PG PSJFOUBM BOE NPEFSO EFTJHOT SFnFDUT UIF BSDIJUFDUVSBM WJTJPO PG
renowned architects Ramy El Dahan and Alfredo Freda. The natural contours
of Azzurra’s landscape provide valleys that divide the project’s various clusters
of properties. Flowing streams of water and open areas of grass along these
boundaries will help create a cozy aura of privacy and seclusion.
Mama Mia
Mamma Mia group by Enjoy Egypt is an Egyptian-based Italian construction
company with extensive experience. Mamma Mia Golf and Spa resort in Sahl
Hasheesh will feature a 3,000 square meter pool as well as a restaurant, health
club, beauty center, gymnasium and bar. The project is part of Phase I of the
Sahl Hasheesh community (its most completed area to date). Overlooking the
Wadi Golf course and just a short walk from the white sands of Sahl Hasheesh
beach, Mamma Mia has an exemplary location. The project is ideal both for
investment returns and holiday homeowners..
(Estimated opening date: 12-2013)
Tel: +2 065 344 8897
(Phase 1 of project opened in 10-2011)
Tel: +2 0100 884 4070
68
Sahl Hasheesh News
Sahl Hasheesh News
69
Construction Update
Ocean Breeze Family Resort
Sultanate of Pleasures
Red Sea Resort International For Touristic Development is a subsidiary of the
Orbit Group of Companies. Described as a ‘Family Resort’, Ocean Breeze
is the latest development for anyone looking for luxurious tranquility while
still having all of the facilities of the Sahl Hasheesh resort close at hand.
The development consists of 50 semi-detached villas and 121 beachside
apartments, surrounded by lush, tropical gardens.
Etlalah was established in 2006 as an Egyptian joint stock shareholding
company, specializing in real estate investment and development with the
aim of becoming a leading real estate master developer working in Egypt
BOEUIFSFHJPO0SJHJOTPG&UMBMBI$PNQBOZCVJMEPOUIFTPMJEBOEEJWFSTJmFE
experience of Dar Al Mimar Group, dating back to 1989. The company is
SFTQPOTJCMFGPSWBSJPVTIJHIQSPmMFQSPKFDUTUISPVHIPVU&HZQUJODMVEJOH$BJSP
the North Coast and Ain Sokhna. The architecture and design associated
with the Sultanate of Pleasures is classic Arabian and Oriental, while units
are molded into one Mega Royal Palace partitioned into multiple wings, all
surrounded by an expanse of greenery and a scenic landscape.
(Completed)
Tel: +2 065 344 7323
(Estimated opening date: TBC)
Tel: +2 0100 543 0414
El Andalous
Old Town, Sahl Hasheesh
Mass Company for Touristic Development and Real Estate is a subsidiary of
Orbit Group of Companies. The completed El Andalous project offers a total
of 148 luxury apartments, with captivating Moorish style architectural design
and sophisticated room concepts. Located right next to the pier with direct
access to the beach, apartments are available with either 1 or 2 bedrooms
and most also offer a sea view over the bay of Sahl Hasheesh. Most of these
views include the aptly-named Sunken City, a haven for divers and snorkelers.
In 2004, the founders of Egyptian Resorts Company (ERC) and Sahl Hasheesh
Company for Touristic Investment (SHC) envisioned of a diverse, modern focal
point on Sahl Hasheesh for a new Red Sea community. Today, it is known
as Old Town. Construction of Old Town began in 2005, with the buildings
modeled on Renaissance and Oriental Arabesque styles.
(Completed)
(Old Town opened in 9-2011)
Tel: +2 012 7531 0002
Tel: +2 065 344 7323
Palm Beach Piazza
Paradise Gardens
Orbit for Touristic Development is the master sales agent for properties
constructed by the Orbit Group of Companies. The Orbit Group’s main
ideal is to deliver the best quality products in premium locations. The
Apart-Hotel Palm Beach Piazza was completed and opened in July
2007. There, luxury apartments, fully furnished on request, come with a
generous living area and kitchen, 1 or 2 bedrooms, as well as bathroom,
corridor and balcony.
A rapidly rising exclusive property, Paradise Gardens is complemented by
large swimming pools, tennis courts, bars, gyms, restaurants along with
spectacular views. Residents can choose from 1 to 3 bedroom apartments or
large spacious townhouses with incredible position next to the seaside. The
Golf course and other various amenities are right on site, while the rest of the
town’s hotspots are also within reach.
(Completed)
Tel: +2 02 3336 0791
(Estimated opening date: 9-2012)
Tel: +2 0122 915 5240 / +2 0111 972 6620
70
Sahl Hasheesh News
Sahl Hasheesh News
71
Construction Update
Sawari Marina
Egyptian Resorts Company has signed an agreement with Orascom
Development and Management (ODM), to develop Sawari, its new
premier marina. This stunning development will offer visitors a wide array
PG BDUJWJUJFT GSPN BO FYDMVTJWF ZBDIU DMVC UP MVYVSZ IPUFMT mOF EJOJOH
exquisite cafes and hip bars.
Orascom Development and Management is a subsidiary of Orascom
Development Holding AG. The group has worked on various projects in
locations such as Egypt, Jordan, Morocco, Oman, Switzerland, U.A.E.,
Montenegro, Great Britain and Romania.
(Scheduled opening June 2014)
Tel: +2 02 2461 7231
Serenity
The Serenity Sahl Hasheesh will join the Serenity Makadi Heights alongside
with other projects by Rosetex on the Red Sea. With a total area of 18,000
square meters, the project will be divided between two pieces of land, one
SFTFSWFEGPSBmWFTUBSIPUFMBOEUIFPUIFSGPSBUPVSJTUJDSFTPSUDPNQSJTJOHB
variety of residential units.
(Scheduled opening June 2014)
Tel: +2 02 2266 6823
Veranda
Residents of the Veranda Resort can choose between a spectacular villa
or a charming, cozy one- or two-bedroom apartment or studio. As you
enter the resort, you will be impressed by the breathtaking views of the
sea, the golf courses, swimming pools with waterfalls, and lagoons.
Veranda is being developed by Red Sea Resorts, a company that aims
to develop luxurious resorts in Egypt with a unique theme and aura,
maintaining high international standards. Red Sea Resorts and its
executives hold a strong combination of international and local expertise.
(Estimated opening date: April 2012)
Tel: +2 02 3760 3104
72
Sahl Hasheesh News
Sahl Hasheesh News
73
Construction Update
Hotels
Premier Romance
Enjoy the luxury of any Sahl Hasheesh hotel property, ranging from three-star international resorts to five-star boutiques. The following hotel guide lists properties currently
operating, preparing for their grand opening soon, or are in the construction phases.
A beautiful boutique resort, located in Sahl Hasheesh, that offers pristine
and unspoiled beaches in one of the most beautiful seaside locations in
the world. Premier Romance is the ideal spot for a dreamy getaway with
UIBU TQFDJBM TPNFPOF :PVS FYQFSJFODF XJMM CF DPNQMFUF XJUI mOF EJOJOH
selections on offer as well as the extensive entertainment facilities.
(Open)
Tel: +2 017 329 9991 / 2 / 3 / 4
OPERATING HOTELS
Old Palace Resort
Tropitel Sahl Hasheesh
Owned by Tropical for Investment & Development, Tropitel Sahl Hasheesh has
its own private beach, four restaurants, a bar-lounge. Other amenities of the
inclusive resort. High-speed wireless internet access is available, as are three
PVUEPPS TXJNNJOH QPPMT B DIJMESFOT QPPM IFBMUI DMVC BOE mUOFTT GBDJMJUZ
sauna, tennis courts, and an airport shuttle.Other hotels in the Tropitel family
include the Tropitel Naama Bay, Tropitel Dahab, and the Tropitel Gardens in
Sharm El Sheikh.
(Open)
Tel: +2 0122 007 1288
Perched behind high Red Desert Mountains, lies The Old Palace Resort Sahl
Hasheesh. It also lies within walking distance of the Old Town and is set right
on the 12 KM promenade connecting various beach areas that lie on the Bay’s
seemingly endless stretch of white sand. It boasts a 200 meter long, sandy
beach with effortless access to the crystal-clear turquoise water of the Red Sea.
Year-round climate and gentle wind is ideal for variety of Water Activities such
BTXJOETVSmOHTOPSLFMJOHTBJMJOHBOETDVCBEJWJOH"MMBSFBWBJMBCMFUISPVHI
the Old Palace Resort’s professionally-managed Aqua and Diving Centers.
Boat trips to nearby islands can also be arranged. Exquisite food is on hand,
served in the midst of casual but elegant settings with lively entertainment,
indoor and outdoor – day and night. For the livelier guests, dance the night
away in La Bonita, our Nightclub and Disco, or simply sit back and enjoy a
show as performed by your Animation Team or other Entertainers. A shuttle bus
to and from Hurghada is available at conveniently scheduled times during day
and night. The Old Palace Resort is the “Place to see”!
(Open)
Tel: +2 067 520 0220
Premier Le Reve
DESSOLE Pyramisa
Located in Sahl Hasheesh on Egypt’s Red Sea coast, an area made
internationally famous by its combination of clear skies, azure seas, and the
stark beauty of its desert mountains, the Premier Le Rêve adds even more
beauty to its wonderfully landscaped grounds and elegant structures. Spend
your vacation in luxury while enjoying wonderful year-round weather and
basking in the golden rays of the sun. Premier le Reve is part of the Tropicana
Group. Achievements are recognized popularly in different regions. Our
esteemed hotel has won the Holiday Check Top Hotel 2012 award. This
BXBSE SFnFDUT NBOZ PG PVS TBUJTmFE HVFTUT TIBSJOH UIFJS FYQFSJFODFT BOE
recommendations on Holiday Check with others. Worldwide there are only 391
hotels that are honored with the Holiday Check Top Hotel 2012 and in each
country only the most popular hotel in the respective category is awarded.
Pyramisa Sahl Hasheesh is in the middle of natural beauty, covering
an area of 120,000 m2. Pyramisa Sahl Hasheesh has a sandy beach
and surrounded by two huge swimming pools. The Hotel offers you
Royal All Inclusive concept with 8 bars and special concepts of A la
Carte Restaurants.
(Open)
Tel: +2 012 598 7858
(Open)
Tel: +2 0111 077 8857
74
Sahl Hasheesh News
Sahl Hasheesh News
75
Construction Update
Sunset Pearl (Pyramisa Properties)
Dishdaba
Sunset Pearl Beach & Golf Resort in Sahl Hasheesh is a new residential and
tourist development resort, nestled amidst glistening dunes, palm trees, golf
DPVSTFTBOEDMFBSXBUFSTPGG&HZQUTNBHOJmDFOU3FE4FBDPBTU4VOTFU1FBSM
occupies one of the most prime locations in the luxurious resort community of
Sahl Hasheesh
This boutique 5-star hotel elegantly combines eastern and western
architectural styles into a single eclectic mix. The hotel’s special design,
its low point at 11m above sea level and its crest just over 50m above sea
level, also provides unrivaled views over the whole of Sahl Hasheesh bay,
from the marina in the south to the sunken city in the north. Dishdaba will
also offer wonderful views over the golf course and of the mountains that
form the back drop to Sahl Hasheesh.
(Open)
Tel: +2 02 3336 0791
(Estimated opening date: TBC)
Tel: +2 02 2268 3081 / 5 / 7
PLANNED OPENING
Iberotel
The Baron’s Palace
This 5-star hotel possesses a pristine 850- meter-long beach, along with a
NBTTJWF QFSTPO DBQBDJUZ NFFUJOH IBMM 4JY IVOESFE BOE mGUZ SPPNT
suites, swim-up suites with a private swimming pool and royal suites with
private pools, will be open to guests. The resort itself will be entirely selfTVGmDJFOUQSPWJEJOHBQMFUIPSBPGTQFDJBMJ[FESFTUBVSBOUTCBSTBOEPUIFS
entertainment for all guests.
(Phase 1 of project opened in 10-2011, Phase 2: TBC)
Travco’s Sahl Hasheesh project, Iberotel, brings its expertise in leisure
to the growing development. The Iberotel is wholly owned by the worldclass Travco Group, responsible for fantastic developments all across the
XPSME*UTBNFOJUJFTXJMMJODMVEFmOFEJOJOHBUSFTUBVSBOUTBQPPMTJEFCBS
and lounge,4 outdoor swimming pools a childeren’s club waterpark and
business center.
(Estimated opening date: 4-2014)
Tel: +2 02 3584 1111
Tel: +2 02 2912 4678
St. George’s Valentine
4FUUPSFEFmOFNBHOJmDFODFJODPOUFNQPSBSZTUZMFUIFGPVSTUBSCPVUJRVF
St. George’s Valentine will provide a panoramic view of the Red Sea, along
XJUI B NBHOJmDFOU QSJWBUF CFBDI 5IF IPUFM XJMM IBWF BO BSFB PG TRVBSFNFUFSTBOESPPNTPWFSUISFFnPPST"UISJWJOHDPNNFSDJBMBSFB
will span some 200 square meters and feature the best in premium brands,
still under construction.
(Estimated opening date: 6-2013)
Boutique Hotel
5IJT TUBS CPVUJRVF IPUFM XJMM QPTTFTT IJHIMZRVBMJmFE TUBGG XPSLJOH
around the clock to ensure that customers are offered exceptional care
and service. Traveline For Touristic Development was launched in 2007 as
a subsidiary of Traveline Egypt.The 136 room 5 star Hotel is set to open in
the near future.
(Estimated opening date: 6-2013)
Tel: +2 02 2703 5907
Tel: +2 065 355 3943
76
Sahl Hasheesh News
Sahl Hasheesh News
77
Construction Update
Tropicana Splash
Home to more than 500 guest rooms, the Tropicana Splash will be one of
the largest hotels in town, featuring family suites as well as international
cuisine and a water-park. This 5-star hotel is connected to a luxury
residential unit owned by Rosetex.
(Estimated opening date: 12-2013)
Tel: +2 02 2291 7039 / 51 / 54
El Ganoub (Al Andalousia - Pharaonic Village Pyramids Hotels – Mountain Golf – Wadi Golf)
Red Sea Hotels Egypt is the leading family-owned hotel and resort group
in Egypt. Since 1987 their trademark has been personal attention to guest
service, cleanliness, quality food and relaxation. The company offers a product
MJOFPGBMMJODMVTJWFSFTPSUTBOEnPBUJOHIPUFMTBTXFMMBTIBMGCPBSEBOEBMB
carte properties to an international group of clients in a year round destination.
5IFJSDPMMFDUJPOPGGPVSBOEmWFTUBSIPUFMTMPDBUFEJO)VSHIBEB.BLBEJ#BZ
and Sharm el Sheikh offer modern comfort in beautiful surroundings. In Sahl
Hasheesh, Red Sea Hotels is building two expansive golf courses, Wadi and
Mountain, as well as the stunning Al Andalousia development and the world
class Pyramids hotels.
(Estimated opening date: TBC)
Tel: +2 02 2633 1316
You think a glass cabinet is boring?
No way! This one adds a playful note: “Cut through” by lowboards
in different sizes, the glass cabinet creates an eye-catching
backdrop. Extraordinary yet perfectly balanced. The striking
night blue suspended unit complements the beautiful design.
Version: white lacquer, night blue lacquer, white lacquered glass, matt
78
Sahl Hasheesh News
Mermaid – Premier Romance
Indian Cuisine - Our chef demonstrates
his wholehearted devotion to Indian food
by bringing his unique talent and skills to
the Jaipur kitchen. From lusciously spiced
curries to succulent meats cooked in the
tandoori oven.
Il Pomodoro – Tropitel
Italian Cuisine restaurant overlooking the
beach
Mexican Restaurant – Tropitel
Tasty Mexican food and margarita
La Piazza Restaurant – Palm Beach
Piazza
Italian and international cuisine
5FM
BUFFET RESTAURANTS
Turquoise – Premier le Reve
International food
SH Magazine outlets directory
HOTELS
RESTAURANTS & BARS
Old Palace
5FM
'BY
[email protected]
www.oldpalaceresort.com
A la carte restaurants
Bella – Premier le Reve
Italian food
Mandarine – Premier le Reve
Chinese food
Premiere le Reve
5FM
'BY
www.tropicanagroupegypt.com
Mermaid – Premier le Reve
Sea food
Premier Romance
Boutique Hotel & Spa
5FM
www.tropicanagroupegypt.com
Miyako Sushi – Premier le Reve
Japanese food
Tropitel Sahl Hasheesh Hotel
5FM
'BY
[email protected]
www.tropitelhotels.com
Dessole Pyramisa Sahl Hasheesh
UFM
'BY
[email protected]
Ossiano - Premier le Reve
International food, beach restaurant
Pan Tai – DESSOLE
Chinese and Asian food
King Fisher – DESSOLE
Seafood
Gianni’s – DESSOLE
Italian food
Arabesque – DESSOLE
Grills and snacks
La Regina – Old Palace
Italian food Rustic, elegant Italian dining
room serving lunch & dinner, sip of wine
and stylish Italian music back ground,
BUNPTQIFSFSFnFDUJOHUIFSFEPMFOUPGUIF
SPZBM*UBMJBO-JGF$BQBDJUZTFBUTJOEPPS
Sea Breeze – Old Palace
International, beach restaurant Tailored
food and beverages, menus, grilled items,
sandwiches and cold drinks fancy cocktail.
Tiger Lily – Premier Romance
Chinese Cuisine - The restaurant is
classically presented with rich Chinese
interior and sensuous fabrics, offering
BOFWFOJOHPGHSBDFSFmOFNFOUBOE
congeniality with a charming taste of China.
IL Fornello – Premier Romance
Italian Cuisine - Serving an authentic
selection of Italian regional cuisine, this
stylish specialty restaurant creates an
intimate ambience overlooking the Red Sea.
Mermaid – Premier Romance
Sea Food Cuisine - The Red Sea and nearby
Mediterranean offer up their sea food bounty,
displayed and prepared to order in the open
air ambience by our skilled chefs.
Premier Dining room – Premier
Romance
Main dining room with an exclusive open
buffet offers indoor dining while enjoying
the exceptional views of the red sea.
Six Continents – DESSOLE
National and International Buffet
LOUNGES, BARS &
PUBS
Executive Lounge – Premier le Reve
Pool Bar – Premier le Reve
Lobby Bar – Premier le Reve
Vitamin Bar – Premier le Reve
Long Bar – Premier le Reve
Multiple activity play cards tables, billiard,
MJCSBSZ*OUFSOFUDBGÏBUOJHIUBEJTDPXJUI
life entertainment daily.
La Bonita – Old Palace
5IFQVCSFnFDUTUIF-BUJO"NFSJDBOTUZMF
with its ambiance, live music and DJ.
$BQBDJUZTFBUT
Atrium Bar & Lounge – Old Palace
Is a warm, inviting, atmospheric venue for
an afternoon espresso or early evening
glass of premium red wine.
The lobby lounge has a distinctively
residential ambience, enabling Individual
3FUSFBU$BQBDJUZPGTFBUT
Romance lobby Bar – Premier Romance
A luxurious bar, offers all kinds of
beverages from mineral water, tea, coffee,
soft drinks, local spirits, branded spirits
and cocktails
Armonia Bar – Premier Romance
1PJTFEPOUIFFEHFPGUIFCSFBUIUBLJOH
Red Sea whether savoring the snacks or
just a light and cool tropical cocktails.
Le Jardin – Premier Romance
A superb place to unwind, a cozy outdoor
seating offers a wide variety of beverages
and the traditional water pipe
Lounge Bar – Premier Romance
5IF-PVOHFCBSPGGFSTBSFMBYFEBNCJFODF
around the clock, serving a variety of
cocktails, Spirits, liqueurs, on-alcoholic
beverages, coffee, tea and assorted
snacks.
Pool Bar – Premier Romance
-PDBUFECZUIFTXJNNJOHQPPMXJUIBOJDF
shaded snack area offering wide variety of
beverages.
Espresso Café – Premier Romance
There are some things in life that should
never be rushed, coffee being one of them
UPCSJOHPVUBGVMMFSnBWPSBOETUSPOHFS
BSPNB"TXFMMBTPGGFSJOHUIFmOFTUDPGGFF
we offer a wide range of alternatives
including hot chocolate, Teas and
infusions, Iced coffees & frescato.
Movenpick Ice Cream Boutique –
Premier Romance
Taste the passion in the art of Swiss ice
cream, feel the passion in our serving
which releases the full taste and is a true
release to the eye.
Oriental Café – Tropitel
Oriental drinks and coffees with Shisha
corner
Lobby Bar and Terrace – Tropitel
Have a drink or a coffee overlooking the
pool and the sea
Pool Bar – Tropitel
Cold and hot Drinks
Beach Bar – Tropitel
Drinks and snacks
SHOPS
Clothes
Adidas – Old Town
Original brand cloth for those who like to
be sportive. Shop H-B-1 in a Building H
overlooking the sea. Opened daily from 11
am till 11 pm
Souvenirs
Shop C-G-7 in a Building C, Old Town
Statues, porcelain and papyrus
Opened daily from 11 am till 11 pm
Shop H-B-3 in a courtyard of Building H,
Old Town
Shisha, statues and porcelain
Opened daily from 11 am till 11 pm
Shop B-B-1 in a courtyard of Building B
Handmade plates, jugs, porcelain and
Shisha. Opened daily from 11 am till 11 pm
Shop H-B-11 Courtyard of Building H,
Old Town
Wooden and stone statues, vases and
more. Opened daily from 11 am till 11 pm
Shop B-B-4 in a courtyard of Building B,
Old Town
Statues, porcelain, gifts
Opened daily from 11 am till 11 pm
Perfumes
Shop B-B-7 in a courtyard of Building B,
Old Town
Huge choice of Egyptian perfumes, oils &
spices. Opened daily from 11 am till 11 pm
Shop H-B-14 in a courtyard of Building
H, Old Town
Various Egyptian perfumes & oils
Opened daily from 11 am till 11 pm
Spices
Shop H-B-13 in a courtyard of Building
H, Old Town
All kinds of spices, tea and famous
Egyptian karkade.
Opened daily from 11 am till 11 pm
Cotton
Shop H-B-12 in a courtyard of Building
H, Old Town
T-shirts, dresses and towels
Opened daily from 11 am till 11 pm
Shop H-B-8 in a courtyard of Building H,
Old Town
Towels, bathrobes, cotton T-shirts
Opened daily from 11 am till 11 pm
Accessories
Shop C-G-8 Building C, Old Town
Wide choice of leather bags,
wallets, suitcases.
Opened daily from 11 am till 11 pm
Shop H-B-5 in a courtyard of Building H,
Old Town
Selection of leather bags, wallets &
suitcases.
Opened daily from 11 am till 11 pm
Shop H-B-5 in a courtyard of Building H,
Old Town
Selection of leather bags, wallets &
suitcases.
Opened daily from 11 am till 11 pm
Shop H-B-6 in a courtyard of Building H,
Old Town
Shoes and leather products
Opened daily from 11 am till 11 pm
Shop H-B-9 in a courtyard of Building H,
Old Town
Sea Equipment & women accessories – air
NBUUSFTTFTNBTLTBOEUVCFTnJQQFST
beach bags, toys
Opened daily from 11 am till 11 pm
Furniture
MATTERS – Old Town
Furniture & Home accessories Corner of
Building D
5FM
www.matters-egypt.com
0QFOFEEBJMZGSPNBNUJMMQN
'SJEBZDMPTFE
Cigarettes
Cigar – Old Town
A variety of cigarettes and cigars for every
choice
Shop G-B-7 Building G overlooking the sea
Activities
$BS3FOUBMT-JNPVTJOF4IVUUMFCVTUP
)VSHIBEB&M(PVOB$BJSP-VYPS
5FMo&OHMJTI3VTTJBO
MBOHVBHF5FMo"SBCJD
MBOHVBHF0QFOFEEBJMZGSPNBNUJMMQN
(O+RVVLQ\3URÀOH(J\SW²7URSLWHO
-JNPVTJOFTFSWJDFBMMPWFS&HZQU
Arabic, English and Italian speaking
5FM
LYRIC – Old Town
3FOUPGFMFDUSJDCPBSETTDPPUFST
Opened daily from 11 am till 11 pm
4IPQ)(JOB#VJMEJOH)
5FM
Travel Agencies
Sea Horse Riding Club
5FM
www.hurghadahorseriding.com
Shop B-B-9 in a courtyard of Building B
5FMo&OHMJTI"SBCJD
MBOHVBHFo3VTTJBO
language
[email protected]
0QFOFEEBJMZGSPNBNUJMMQN
Beach Bay Aqua Center – Old Palace
All water sport activities
5FM
BQCMVF!HNBJMDPN
www.beachbayaquacenters.com
Limousine
Shop H-B-15 at the back of Building H,
Old Town
PICOVERDE Travel Company - Old Town
1SPWJEJOHBMMUZQFPG&YDVSTJPOT4FB5SJQ
Historical Trip and Safari
Pharmacies
Dr. Mina – Old Town
4IPQ%(JOB#VJMEJOH%
5FM
0QFOFEEBJMZGSPNBNUJMMQN