Mega 103” TV Network - JCDecaux
Transcription
Mega 103” TV Network - JCDecaux
The Trend of Media Market % Change in Adspend between 2003-2009 + 94% - 15.6% - 7.5% Source: admanGO Remarks: • 1) Print includes Newspaper and Magazines 2) TV includes Terrestrial TV and Pay TV 3) Outdoor includes MTR, Airport, Bus Body (since 2008), Bus Shelter, First Vision, Focus Media, MTR (KCRC), In-Store Promotion, Newsline Express, RoadShow, Tram Body, Tram Shelter, Video Wall & Billboard. MTR Passengers Reaching over 3 million passengers a week People from All Walks of Life travel on the MTR everyday Mass and comprehensive coverage : • Daily passenger flow : 3,624,600* (weekday average) • Weekly reach : 3,322,000** (number of passengers) • Number of rides : 6 / passenger / week Profile – Mass but upscale, upscale skewed towards working population * Source: Patronage of Jul to Dec 2009 on MTR Corporation website (www.mtr.com.hk) **Source: 2008 Nielsen Media Index (Jan-Dec 2008) Superior Passenger Profile 70% are working group 41% are PMEB or white collar 22% have monthly personal income HK$20,000 or above 17% have monthly household income HK$50,000 or above 30% have university or above level #Tourist & Mainland China visitors not included *Source: 2008 Nielsen Media Index (Jan-Dec 2008) MTR Digital Products Evolution Jun 03 Dec 03 Oct 06 Sept 2010 MEGA 103” TV NETWORK MEGA TV ZONE Mega 103” TV Network Mock up photo for illustration only Coverage of Mega 103” TV Network Optimal coverage to MTR stations 105 Trackside Plasma TV in 26 prime of MTR stations 51 Concourse LCD TV in 48 key entrances of MTR stations 1 1 1 1 5 3 5 1 1 6 1 3 1 3 5 1 3 7 1 4 9 1 2 1 1 1 5 1 5 3 7 3 6 2 4 4 6 7 6 1 1 7 7 6 3 1 1 1 Coverage of Concourse LCD TV 51 NEW units of 42” HD LCD TVs are located in 48 MTR stations 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Coverage of Trackside 103” Plasma TV 105 units of 103” Plasma TVs located on 44 highest traffic tracks in 26 key MTR stations (in average 2 – 3 units on each track) New coverage 5 Additional Panels 2 2 6 2 Central Trackside 103” Plasma TV Location of Trackside Plasma TVs Positioned at the Traffic from (Entrance F,H) rom D) , fic f Traf e A,B,C ranc (Ent Traffic from HK Station Prime Locations Track to Admiralty (Island Line) Admiralty Trackside 103” Plasma TV Location of Trackside Plasma TVs Traffic from Island Line to Tsuen Wan Line Wa nL e t oT sue n Lin Isla nd Traffic from Island Line to Tsuen Wan Line sim i ne Track to T n Line) a W n e u s T Sha Tsui ( Capture Positioned at the High Prime Locations Interchange Traffic The Real Outdoor TV Panel Capture more eyeball in outdoor environment The Only Measurable Outdoor TV Network The only outdoor TV Network provides Reach & Frequency Study for sales package by Nielsen. Frequency / TVC Duration: 180sec / 30 sec Duration: 3 weeks Net Reach: 2,324,000 (44% of total population aged 12-64) Gross Rating Point: 307.8 Average opp to see: 7.0 (Source: Nielsen Media Index R&F Study 2007 (Jan-Dec 2007) Instant News Headline news of local, international, finance, sport & entertainment will be broadcasted instantly to catch the attention of audience Mock up visual for illustration only New Domination Product MEGA TV ZONE MEGA TV Zone Mock up photo for illustration only Location of MEGA TV Zone Mega TV Zone Mega TV Zone Entitlements Format: 103” PTV x 1 + adjacent 12-sheet panels x 2 Additional formats (optional) : Platform Screen Door Stickers Entitlement? Locations: • Admiralty Station – towards Chai Wan • Causeway Bay Station – towards Chai Wan • Mong Kok Station – towards Kwun Tong • Tsim Sha Tsui Station – towards Admiralty • Kowloon Tong Station – towards Mong Kok A perfect mix of audio visual + poster impact located at extremely high traffic platforms in captive environment Mega TV Zone LocationAdmiralty Station Tr uen Wan s T ( l a r t en ack t o C Line) Mega TV Zone Trackside Billboard Track to Wan Chai (Island Line) Mega TV Zone LocationCauseway Bay Station side Track rd a Billbo to Track Mega TV Zone Chai Island Wan ( Line) Mega TV Zone LocationMong Kok Station Track to Prince Edward (Tsuen Wan Line) Track to Prince Edward (Kwun Tong Line) Mega TV Zone Mega TV Zone LocationTsim Sha Tsui Station Track to Jordan (Tsuen Wan Line) Track to Admiralty (Tsuen Wan Line) Mega TV Zone Mega TV Zone LocationKowloon Tong Station Track to Lok Fu (Kwun Tong Line) Track to Shek Kip Mei (Kwun Tong Line) Mega TV Zone Comparison Plasma TV Network Mega 103” TV Network Trackside 63” Plasma 103” Plasma Concourse 42” & 50” Plasma 42” LCD Resolution 1366 x 768 1920 x 1080 (HD) 97.6% improvement in image solution Effective view distance 16.25 ft 25.75 ft Cover additional 58% passenger in trackside Trackside Concourse Total 100 panels 51 panels 151 panels 105 panels 51 panels 156 panels Station with trackside panel 23 26 New station with trackside panel N/A Po Lam, Kowloon, Sai Wan Ho Other feature enhancement N/A Instant news in trackside panel New Media Format Network Only Trackside Domination Panel Size Enhancement 63% improvement in screen size All new LCD panel in concourse area Network Enhancement Reach more passengers in 3 new stations Summary Excellent Image Quality – High Definition (HD) capability provides flawless visual image for advertiser Powerful Visual Impact – Giant screen size capture more eyeballs Mass Coverage – 3 new stations & extra 5 trackside panels are added to reach more passengers Upgraded Panels in Concourse – All new LCD panels in concourse area Enhanced Feature – Scrolling instant news to enhance the attractiveness New media format – Mega TV Zone in 5 key stations Mega 103” TV Network Sales Entitlements Mega 103” TV Network Entitlements: 105 Trackside 103” Plasma TVs + 51 Concourse LCD TVs 120 sec package: HK$179,280 gross / week (120 sec/hr/week) 180 sec package: HK$249,480 gross / week (180 sec/hr/week) Mega TV Zone Sales Entitlements Mega TV Zone a) Domination package Entitlements: 103”PTV x 1 (19 hours airtime per day) + adjacent 12-sheet panel x 2 Gross Rate: HK$99,000 gross / week / zone b) Domination package + Platform Screen Door Stickers Gross Rate: HK$138,000 gross / week / zone Available in Sept 2010 Don’t miss this great advertising opportunity! Contact us now Tel: 3960 3333 Fax: 2861 3210 Email: [email protected] www.jcdecaux-transport.com.hk