Media Kit - ON AIR 890

Media Kit
Gois Broadcasting, LLC
122 Green Street, suite 2L
Worcester, MA 01604
Phone: 877-838- MEGA (6342)
www.MegaBoston.com
Fax: 508-752-6897
www.MegaWorcester.com
Stations Overview

WAMG 890 – La nueva Mega Boston
Boston’s only full power/full time radio station catering to the Hispanic community
with a Tropical format. Finally there is a great opportunity to reach these
consumers. La Nueva Mega is for the 18-49 year-old second and third generation
Latino. We play artists such as Shakira, Aventura, Daddy Yankee, Marc Anthony,
Don Omar, Juan Luis Guerra, Pitbull, Juanes, Jorge Celedon and many more. In
addition to the great music and programming we also serve as the local information
hub for news, entertainment, cultural and community events for the Hispanic
community. It is also the only radio station where you can hear the Luis Jimenez
(The #1 Latino morning show) from 6a – 10a. If you have a business in Boston, this
is the station to help you grown by reaching Latinos.
 WLLH 1400 – La nueva Mega Lawrence/Lowell
Serves the greater Merrimack Valley area including Lawrence, MA, Lowell, MA,
Methuen, MA and surrounding areas as well as southern NH. If you have a business
in the Merrimack valley, this is the station to help you grow by reaching Latinos.
 WORC 1310 – Mega 1310, Central Massachusetts
Central Massachusetts’ only radio station catering to the Hispanic community with a
Tropical format. Over 20% of the Worcester, MA population is Latino. Finally
there is a great opportunity to reach these consumers. Mega 1310 is for the 18-49
year-old second and third generation Latino. Mega 1310 is the ONLY Central
Massachusetts station for the Hispanic community to listen to artists such as Shakira,
Aventura, Daddy Yankee, Marc Anthony, Don Omar, Juan Luis Guerra, El Gran
Combo, Juanes, Jorge Celedon and many more. In addition to the great music and
programming of Mega 1310, it also serves as the local information hub for news,
entertainment, cultural and community events for its Hispanic community. If you
have a business in Central Massachusetts, this is the station for you to grow by
reaching Latinos.
We can help you reach Latinos from Boston to
Worcester to Lowell and Lawrence and beyond…
… No one has as many options for you.
What do these companies
have in common?
v
They know the secret:
Latino buying power
is growing …
The Massachusetts Latino population is exploding!
Coverage areas:
Did you know that …
 In the last 10 years, the Hispanic population in Massachusetts grew by
46.4%, the overall population in Massachusetts grew by 3.1%
 There were 627,654 Latinos in Massachusetts in 2010, an increase of
almost 200,000 in 10 years
 The majority are Puerto Ricans but there’s been an increase in
Dominicans, Mexicans and Central Americans
 The Latino population doubled in 120 cities throughout Massachusetts
in the last 10 years
Source: ImpreMedia
Hispanic consumers provide significant returns to campaign
performance
Source: Mercury Media
Latinos in Massachusetts
by ethnicity
Latinos in Massachusetts
are younger!
Source: Gaston Institute
On-Air!
The Luis Jimenez Show, Monday – Friday 6A – 10A
The Luis Jimenez Show is the best way
to wake up in the mornings, with the
most popular radio morning host in the
United States. The show is edgy and
makes listeners laugh while at the same
time getting the latest, wacky news
from around the world.
The show provides a daily fix of comedy, song
parodies, celebrity interviews and daily topics.
With impeccable comedic timing, Jimenez
interacts with outrageous callers, as well as his
own colorful morning crew, and a stellar guest
list of celebrities including Jennifer Lopez ,
Shakira, Jimmy Smits, Geraldo Rivera, Andy
Garcia, Danny Trejo, Steven Bauer, Emilio
Estefan, Juan Luis Guerra, and John
Leguizamo. The show is clean and family
friendly and appeals to Latinos from all over
the world.
Exclusively on:
in Massachusetts!
WAMG Programming
Monday - Saturday
Time
Program
Description
Target
Audience
6A – 10A
The Luis Jeminez
show
The #1 syndicated
Morning talk show
in the country
Men and
Women
18-54
Playing the best
tropical music
Men and
Women
18-54
10A - 3P
DJ Jota
3P – 7P
DJ Julie Boy
Afternoon entertainment and
drive time updates
7P – 12A
The Flow!
The top rated nighttime
entertainment show
Men and
Women
18-54
Men and
Women
18-49
Sunday
Time
8A – 12P
Program
Su majestad la
musica
12P – 4P
Mega Hits
4P – 8P
Zona Mega
8P – 12A
Club Mega
Description
The best of the oldies
The best of classic music
Bachata/Merengue/Salsa
The best of club music
Julie Boy plays the best club
music
WLLH Programming
Monday - Saturday
Time
Program
Description
Target
Audience
6A – 10A
The Luis Jeminez
show
The #1 syndicated
Morning talk show
in the country
Men and
Women
18-54
10A - 12
Johnny Mackenzie
Playing the best
tropical music
Men and
Women
18-54
Miguel Miguel
Playing the best
tropical music
Men and
Women
18-54
12P – 4P
4P – 7P
Matias
7P – 12A
DJ Popi
Afternoon entertainment
The top rated nighttime
entertainment show
Men and
Women
18-54
Men and
Women
18-49
Sunday
Time
8A – 12P
Program
Su majestad la
musica
12P – 4P
Mega Hits
4P – 8P
Zona Mega
8P – 12A
Club Mega
Description
The best of the oldies
The best of classic music
Bachata/Merengue/Salsa
The best of club music
Julie Boy plays the best club
music
WORC Programming
Monday - Friday
Time
Program
Description
Target
Audience
6A – 10A
The Luis Jeminez
show
The #1 syndicated
Morning talk show
in the country
Men and
Women
18-54
Playing the best
tropical music
Men and
Women
18-54
10A - 3P
DJ Angel
3P – 7P
Rudy Rudy
Afternoon entertainment and
drive time updates
Men and
Women
18-54
7P – 12A
The Flow!
The top rated nighttime
entertainment show
Men and
Women
18-49
Saturday
Time
8A – 12P
Program
Alegria con
Andres Perez
12P – 4P
Mega Hits
4P – 8P
Zona Mega
8P – 12A
The Flow
Description
A variety of music including
classic Salsa and Merengue
The best of classic music
Bachata/Merengue/Salsa
The best of club music
Various DJs play the best
club music
Sunday
Time
8A – 12P
Program
Su majestad la
musica
12P – 4P
Mega Hits
4P – 8P
DJ Anabel
8P – 12A
Club Mega
Description
The best of the oldies
The best of classic music
Bachata/Merengue/Salsa
The best central American
music
The best club music
More information
For more information, or to have an advertising
package custom designed for your business, please call
877-838-MEGA (6342)