A4 width-Poster - Acorn

How CACI use public and private sector data to describe communities
People create data
Government and commercial companies collect data on
service use, health and wellbeing, finance, consumer
health and lifestyle.
12.6M
52%
people over 65 live in
England and Wales.
of UK adults do not own a credit card.
28%
Government introduces
open data policy
4.7M
Jobseeker’s Allowance recipients
have been getting the benefit for
more than a year.
under 65’s in England and Wales
have their day-to-day activities
limited due to ill health.
2010
727,000
first release of “Open Data” by
Ordnance Survey. Subsequent
data releases by DWP, CLG and
Land Registry amongst others.
addresses with house price
released in the first year Land
Registry became “open”.
CACI data selection
People and place data, including:
- Social rented high rise
- Permissioned consumer data from
lifestyle surveys
- Property prices
- Benefit claimants
- Company directors
- etc
DEFINE SOCIETY
Consumer 1
Consumer 2
Consumer 3
Consumer 4
Consumer 5
Affluent Achievers
Rising prosperity
Comfortable
Communities
Financially
Stretched
Urban Adversity
47%
54%
live in a 4 or more
bedroom house
7% ££ £
household income is £100k+
32%
are degree educated
or higher
12%
own 3 or more cars
19%
spend £500+ on
credit card last month
live in apartment
or flats
26%
shop at Waitrose
40%
41%
54%
have a
mortgage on
their home
live in terraced
housing
live in social rented
accommodation
17%
51%
are married
42% ££ £ 12%
are single or living
as married
22%
use internet 20+ hrs per week
67,000
average population within 2km
13%
are single pensioner
households
28%
have no credit card
20%
are interested
in gardening
27%
have no formal
qualifications
household income
is £40k-£50k
44%
are non-white
live in flats
and maisonettes
18%
6%
are of South Asian origin
are lone parents
28%
have routine
occupations
To find out more about Acorn call us on 0800 181 851
or visit acorn.caci.co.uk
41%
pay no tax