august 24-25, 2016 - Progressive Pet Products

INVITATION TO EXHIBIT
AUGUST 24-25, 2016
NAVY PIER, CHICAGO, IL
WWW.P3PETSHOW.COM
INTRODUCING P3 | PROGRESSIVE PET PRODUCTS
A Unique Trade Show Experience
THE RIGHT PLACE. THE RIGHT TIME. THE RIGHT MARKET FOR MIDWEST RETAILERS.
If you’re looking to expand your Midwest retail pet business, this is your show. Representing a complete reinvention of the former H. H. Backer Total
Pet Expo postponed earlier this year, P3 will deliver a forward-looking, fun trade show experience to one of America’s top destination cities – pairing
the market’s newest pet products with exceptional educational programming and networking events. And, the show’s August timing is ideal for 4th
quarter purchasing, as well as enjoying Chicago’s fantastic late summer weather!
A SHOWCASE FOR MARKET INNOVATORS.
New is the name of the game at P3! Special spotlights on the newest, hottest items entering the market, including:
• Natural Food And Treats
• Made In The USA
• Safety Certified Products
• Interactive Toys
• P3 Technology
These will all be part of the mix. What’s more, our special Incubator Feature Area provides a cost-effective way for brand new companies and
inventors to participate.
ATTRACTING RETAILERS TO
THE CENTER OF IT ALL.
Because of Chicago’s central location, cost-competitive
reputation, and easy accessibility – P3 will attract independent
retailers, multi-chain retailers and big-box stores from
throughout the region, including:
• Minnesota
• Wisconsin
• Michigan
• Iowa
• Illinois
• Indiana
• Ohio
• Missouri
• Kentucky
These retailers will represent every category, including:
• Aquarium Shops
• Boarding Kennels
• Bookstores
• Boutiques
• Department | Discount |
Variety Stores
• Feed Stores
• Garden Centers
• Grooming Businesses
• Halloween & Party Stores
• Hardware Stores | Lawn &
Garden
• Mail Order Catalogs
• Museum Shops
• Online Pet Stores
• Pet Shops
• Pet Superstores
• Souvenir | Resort |
Destination Retailers
• Specialty/Gift Stores
• Veterinary Clinics
• Many Others
“It is so gratifying to watch the plans unfold for the
exciting new P3 show. The pet industry has been – and
continues to be – such an important part of my life.
Urban Expositions is the right team, and the Midwest is
the right place, to reinvent a show that responds to the
ever-evolving nature of our business. Urban’s signature
hands-on management style, customer service
commitment, and enthusiasm for the pet industry, point
to a bright future for P3.”
- Patty Backer, president, H.H. Backer Associates, Inc.
www.p3petshow.com
BOOTH PACKAGES
P3 offers a number of booth packages to meet your needs and show budget. As a special thank you to companies
participating in the inaugural 2016 show, founding exhibitors will receive special benefits, including:
• Favorable pricing and booth location
• Additional free promotion
Inaugural Show Pricing
One 10’ x 10’ Booth - $2195 per booth
Two-Three 10’ x 10’ booths - $1975 per booth
Four or more 10’ x 10’ Booths- $1755 per booth
Corner Premium - $400
Incubator Feature Area
Available for exhibitors in business less than two years
(one time only)
4’ x 6’ table - $495 per table
Incubator Feature Area Package
• One 4’ x 6’ draped table
• One chair
• One wastebasket
• Booth ID sign
• Directory Listing
• Admission to all show events
Standard Booth Package Includes:
• Booth ID Sign
• Pipe & drape
• Directory listing
• Admission to all show events
Standard Promotional Package Included In Booth Fees
This program is part of all booth packages, for all exhibitors, ensuring
maximum marketing exposure.
• Show website and mobile listing, including links to
your website , extensive company information, including
show specials and new products
• Access to full attendee list.
Additional promotional packages are also available. See the 2016
Media Kit for details.
MAXIMUM MARKETING TARGETING KEY BUYERS
A full-scale marketing campaign is already underway. Elements will include advertising in leading trade publications, online/digital promotions,
direct mail/print, social media/PR, email marketing, buyer relations and more.
SHOW WITH THE EXPERTS
Show producer Urban Expositions has a long history in the B2B space and we plan to create a whole new trade show experience
for Midwest pet professionals. To ensure that P3 effectively responds to the changes taking place in today’s pet marketplace, as
well as the specialized needs of the region’s retailers, we’re working closely with leading pet industry veterans, too.
In addition, the Urban Expositions team will call upon relationships and alliances it has built through its strong portfolio of shows in
the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.
WHERE BUSINESS IS
FUN. AND EVERYONE
HAS FUN DOING IT!
A full roster of educational and
networking events, special promotions
and buyer services will all be part of the
daily event line-up at P3. What’s more,
the show setting – Navy Pier – is an
ideal event location. Overlooking the
lake front, its diverse exhibit space is
surrounded by the Pier’s many leisure,
dining and entertainment options and
just steps from Michigan Avenue with
thousands of hotels nearby.
#P3PETSHOW
FAST FACTS
WHEN: August 24–25, 2016
WHERE: Navy Pier
600 E. Grand Ave
Chicago, IL 60611
SHOW HOURS:
Wednesday 10 am – 5 pm
Thursday
10 am – 5 pm
SHOW CONTACTS:
Stacey Barrett-Brooks
678.831.4579
[email protected]
Beth Gelb
312-470-1169
[email protected]
Chris Menefee
678.370.0332
[email protected]
Dean Russo
203.242.8716
[email protected]
Evan Shoda
678.370.0322
[email protected]
INSERTION ORDER
REGISTRATION
□ EXCLUSIVE Registration Sponsorship
$2500
□ EXCLUSIVE Registration Express Pass™
Confirmation Sponsorship
$1000
□ EXCLUSIVE Lanyard
$5000
□ Sample Hand Out At Registration
$500
WEBSITE | DIGITAL
□ EXCLUSIVE Page Peel
□ EXCLUSIVE Welcome Ad
□ Website Banner
□ Show Daily Eblast Product Spotlight
SIGNAGE
□ Stand Alone Board
□ Floor Decals
$2500
$2500
$995
$350
$500
$1500
August 24-25, 2016
Chicago, IL
ON-SITE SPONSORSHIPS
□ EXCLUSIVE Show Bag
$1000
□ Survival Kit
Call for details
□ Prize Drawings
Call for details
□ Show Party Sponsor
$2500
□ New Product Showcase
$150
□ Café Table Sponsorship
$300
PRINT ADVERTISING | SHOW DIRECTORY
□ Inside Front Cover
$950
□ Inside Back Cover
$950
□ Page 1 (Premium Position)
$950
□ Back Cover
$950
□ B&W Interior Full Page
$400
□ B&W Interior Half Page
$250
□ Logo Listing
$100
□ EXCLUSIVE Directory
Addendum Sponsorship
$500
PRINT ADVERTISING | PREVIEW GUIDE
□ Full Page
□ Half Page
□ Quarter Page
PROMOTIONAL PACKAGES
□ Silver Package
□ Gold Package
$750
$600
$450
$300
$500
Return form and payments to: Fax: 678.285.7469
Email: [email protected]
Mail: Attention Stacey Barrett-Brooks
Urban Expositions
1690 Roberts Blvd NW, Ste 111
Kennesaw, GA 30144
RETURN THIS FORM with payment to Urban Expositions or provide credit card info below:
Exhibiting Company Name: ________________________Contact Name: __________________________
Billing Address:____________________________City________________State:________Zip:_____________
Phone: _______________________________________ Fax:__________________________________________
Email :_________________________________________ Web:_________________________________________
Selected sponsorships must
be paid in full prior to
publishing.
All credit card payments will
incur a 1.5% convenience fee.
Option to Pay by Credit Card:
GRAND TOTAL (Amount To Be Charged) _________ □ Visa □ Mastercard □ Discover □ AMEX
Expiration Date: ____________ Name of Card Holder:__________________________________________________________
Card Number: _________________________ Security Code: ___________ Zip Code of Cardholder: __________________
678.285.EXPO (3976)
II
www.p3petshow.com
II
#p3petshow
11
Progressive Pet Products
Navy Pier - Chicago, IL
Aug 24-25, 2016
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APPLICATION & LICENSE AGREEMENT FOR EXHIBITION PARTICIPATION
(For Use by Show Management Only) P3 Progressive Pet Products August 24 – August 25, 2016
Navy Pier, Hall A, Chicago, IL
EXHIBITOR CORRESPONDENCE (*the below information will be used for all show correspondence) *This name will be listed on all Firm: _______________________________________________________ Exhibiting As*: _______________________________________ show materials Key Contact Name: ____________________________________________ Title: _______________________________ Email Address: _________________________________ Address: ___________________________________________________________________________________________________________________________________________ Country: ________________________________________ City: ___________________________________________ State: ________________ Zip:_________________ Telephone: _____________________ Cell: ______________________ Fax: ______________________________________ Website: __________________________________ Product Description for Booth Placement: ________________________________________________________________________________________________________________ Billing Address (if different from above): ________________________________________________________________________________________________________________ EXHIBIT SPACE & EVENT MARKETING Inaugural Show Pricing: One 10 x 10 Booth Two – Three 10 x 10 Booths Four or more 10 x 10 Booths Corner Premium Incubator Feature Area: (Available for exhibitors in business less than two years.) $2,195 per booth $1,975 per booth $1,755 per booth $400 $495 per table Standard Booth Package: booth I.D. sign, pipe and drape, directory listing. Booth Space Preferences:
1. _____________ 2. _____________ 3. _____________ Total Sq. Footage: _______ □
Incubator Feature Area Package: one 4’ table, booth I.D. sign, directory listing. □ Natural / Organic Products
□ Interactive Toys Please check all that apply: □ Made in USA Products □ Child Safety Certified Products I would like to be beside or near the following companies or products: ________________________________________________________ I would not like to be beside or near the following companies or products: _______________________________________________________ Standard Promotional Package included in booth fees (except as noted) This program is part of all booth packages, for all exhibitors, ensuring maximum marketing exposure. 
Show website and mobile listing, including links to your website, extensive company information, show specials and new products 
Access to full attendee list PAYMENT TERMS, SCHEDULE, & CANCELLATION POLICY Please make checks payable to Urban Expositions and mail to 1690 Roberts Blvd NW, Suite 111, Kennesaw, GA 30144. PAYMENT SCHEDULE: Deposit of 10% due upon signing of contract; and 40% due by February 1, 2016. All applications submitted past February 1, 2016 must include a 50% deposit. Booth assignments will not be final until 50% deposit is received. Final payment: due by July 1, 2016. Full payment due with contracts submitted after July 1, 2016. A cancellation fee of 50% of the total exhibit space will be applied for cancellations 90 days or more prior to the show opening,
deposits are non-refundable. A cancellation fee of 100% of the total exhibit space will be applied for cancellations less than 90
days prior to the show. Exhibit space assignment cannot be made without the required payment. Exhibit space reservation cannot
be guaranteed if payment schedule is not maintained. By signing this agreement the exhibitor agrees to receive fax and e-mail
correspondence from Urban Expositions.
Signature: ________________________________________Date_______________________
Typing your name here authorizes as an official signature.
Urban Expositions * PHONE: 800‐318‐2238 * FAX: 678‐285‐7469 * www.urban‐expo.com Credit Card (*1.5% fee): □ Visa □ MasterCard □ Discover □ AMEX Card Holder’s Name: _________________________________________________ Card #: ____________________________________________________________ Exp. Date: _____________ V Code: _____________ Billing Zip: _____________ 50% Deposit: _________________ Remaining Balance: _________________ Authorized Signature: ________________________________________________ *ALL CREDIT CARD PAYMENTS WILL INCUR A 1.5% CONVENIENCE FEE* Corner □ Inline
Additional Marketing Options*: □
New Product Showcase $150  Company logo, name & booth number listed on display card, show directory page, onsite signage & webpage  2’x2’ allotted display area  Best in Show voting by attendees & buyers □
Silver Package $300  “Preferred Exhibitor” web & mobile listing highlighting your company as a preferred exhibitor, including new products, show specials, social media engagement & scroll through background product listings  Company logo & product image inclusion in 2 pre‐show emails sent to all pre‐registered attendees  Company logo & product image inclusion in email to all pre‐registered VIP attendees with a special invitation to visit your booth □
Gold Package $500  Includes all of the Silver Package, PLUS  Featured web & mobile exhibitor “pop up” when buyers do an exhibitor search  Featured website home page exhibitor button/logo  25% discount on advertising on mobile app *See Media Kit for complete marketing/sponsorship details and opportunities.
My signature authorizes the use of this credit card information by Urban Expositions to charge my 50% deposit and any show fee(s) on 02/01/2016 or upon receipt of my contract, whichever is later. My signature here also authorizes the use of this credit card information by Urban Expositions to charge the remaining balance on 07/01/2016, unless I notify show management of another means of payment in advance of the 07/01/2016 deadline. If I submit my contract after 07/01/2016, I certify that I understand my full payment will be charged to the credit card provided here. *ALL CREDIT CARD PAYMENTS WILL INCUR A 1.5% FEE* TERMS AND CONDITIONS
1. CONTRACT: This Application, Properly Executed by applicant (Exhibitor), shall, upon written acceptance by Urban Exposition, LLC (herein after called Show
Management), constitutes a valid and binding contract.
2. ASSIGNMENT OF SPACE: It is understood by Exhibitor that space will be assigned to Exhibitor by Show Management at Show Management’s sole discretion.
Notification of space assignment shall be mailed to Exhibitor. After assignment, space location may not be changed, transferred or canceled except on written request and
with the subsequent written approval of Show Management. Space assignments may be revoked or changed by Show Management if Exhibitor fails to meet payment
deadlines. The size and location of Exhibitor’s space may, at Show Management’s election, differ from show to show. Notwithstanding and aforementioned, Show
Management reserves the right to relocate Exhibitor. Show Management will make every effort by phone, fax and mail to notify Exhibitor of such relocation. Show
Management assumes no responsibility whatsoever for exhibitor’s goods, products or fixtures before, during or after the show.
In assigning exhibit space, Show Management shall carefully consider and at its sole discretion weigh collectively such factors (NOTE--factors are not presented in priority
order nor to be construed to be weighed or prioritize) as:
A.
The size of exhibit space requested versus the overall space available for allocation to eligible exhibitors;
B.
The need to accommodate and encourage the introduction of new products for the buyer’s benefit;
C.
The quality and creativity of the product displays;
D.
The continuity and length of an Exhibitor’s previous exhibit activity;
E.
The size and shape of the space need as it relates to the effective display of an applicant’s products for the convenience and benefit of the buyers;
F.
The Exhibitor’s commitment to aggressively promote buyer attendance both independently and in cooperation with Show Management; and
G.
The need to balance traffic and promote buyer activity in all exhibit areas.
3. PAYMENT OF FEES: A minimum deposit of fifty percent (50%) per booth is required by Show Management with the application, no later than the deposit due date
specified on the space application, which, upon acceptance, shall be non-refundable except under conditions stated in 4 below. The balance will be the final balance due date
specified on the space application. Acceptance of deposited fees does not guarantee exhibit space in the show. There will be a twenty ($20) service charge for all checks
returned by the bank.
4. REFUND POLICY: Policy for written cancellations will be governed as follows (effective date of cancellation is upon receipt by Show Management): A cancellation fee
of 50% of total exhibition space will be applied for cancellations 90 days or more prior to the show. A cancellation fee of 100% of total exhibition space will be applied for
cancellations less than 90 days prior to the show. Show Management will implement an additional $250 Administrative Fee for every contracted booth that is cancelled less
than 90 days prior to the show. Exhibit space assignment cannot be made without required payment. Exhibit space reservation cannot be guaranteed if payment schedule is
not maintained.
5. DEFAULT: A. Failure on the part of Exhibitor to meet payment deadlines as required herein shall entitle Show Management, at its election, to terminate this contract and
retain all fees previously paid to Show Management. B. It is further understood that in the event of cancellation by Exhibitor, Show Management shall, at its discretion,
reassign exhibit space assigned to Exhibitor without any obligation of refund to Exhibitor, except as provided in 4 above. C. Show Management reserves the right to prohibit,
close, correct, remove or eliminate any exhibit or display or any part thereof including signs, printed matter, souvenirs, visuals and catalogs or any conduct, action, noise or
activity which, in Show Management’s corrective response is specifically covered in this contract or in the Rules & Regulations for Exhibitors attached hereto as Exhibit A
and incorporated herein (the “Rules”). Show Management’s rights as set forth in 5(C) include, without limitation, the cancellation of this lease, the closing of Exhibitor’s
exhibit or display of the Exhibitor’s merchandise. In exercising its rights under this paragraph, Exhibitor agrees that Show Management shall have no liability whatsoever to
Exhibitor. D. Failure on the part of Exhibitor to set up booth space or fail to notify Show Management that Exhibitor cannot set up booth space by 6:00 p.m. on the
last move-in day shall result in the forfeiture of exhibitor space. Show Management at its sole discretion shall attempt to contact Exhibitor prior to forfeiture of
space but is not obligated to so do. In the event that Exhibitor arrives after booth space has been forfeited, Show management shall make every reasonable attempt
to reassign Exhibitor booth space within the show.
6. RULES & REGULATIONS FOR EXHIBITORS: The exhibitor shall abide by the Rules, together with any amendments thereto adopted by Show Management from
time to time of which Exhibitor shall receive notice. Under unusual circumstances, and at its own discretion, Show Management may also make specific exceptions to or
changes in, the Rules without necessarily establishing a precedent or applying the modification beyond the specific case involved. Show Management shall have final
authority as to the interpretation of the Rules, and their application, and shall have the authority to establish penalties in the event of violations.
7. SUBLETTING PROHIBITED: Subletting, licensing or sharing of space by Exhibitor, or use of space assigned to Exhibitor by anyone other than Exhibitor, is expressly
prohibited. Exhibitor shall not display signs, issue literature, exhibit or permit to be exhibited in the space allotted to it any merchandise other than specified in the exhibit
contract. Violation of the terms of this paragraph will result in immediate dismissal from the current show and exclusion from participation in future shows. No refund of
exhibit fees will be made.
8. SAMPLE SELLING POLICIES: In keeping with the wholesale nature and intent of the show, the sale of samples or merchandise for delivery at point of sale during the
show is expressly prohibited and, therefore, no merchandise will be permitted to leave the exhibit floor. This does not apply to exhibitors that have been identified and
approved by show management as immediate delivery (cash & carry) exhibitors, when exhibiting in Urban Expositions shows that have a designated area for immediate
delivery/cash and carry. All booths must remain fully intact until the official close of show for the benefit of the buyers. Violations of the terms of this paragraph may result in
immediate dismissal from the current show and exclusion from participation in future shows. No refund of exhibit fees will be made.
9. RELEASE & INDEMNIFICATION: If the show or any part thereof is prevented from being held, is canceled by Show Management, or the exhibit space applied for
herein becomes unavailable because of war, fire, strike, government regulation, public catastrophe, act of God or the public enemy or other cause. Show Management shall
determine and refund to Exhibitor its proportionate share of the balance or the aggregate exhibit fee received which remains after deducting expenses incurred by Show
Management and reasonable compensation to Show Management, but in no case shall the amount of refund to exhibitor exceed the amount of the exhibit fee paid. Neither
Show Management nor any of its owners, officers, agents, employees and other representatives or advisors shall be held accountable or liable for, and the same are hereby
released from. accountability or liability for any damage, loss, harm or injury to the person or any property of Exhibitor or any of its officers, agents, employees or other
representatives, resulting from theft, fire, water, accident or any other cause. Exhibitor hereby agrees to indemnify, defend, protect and hold Show Management and its
owners, officers, agents, employees and other representatives or advisors harmless against any an all claims, demands suits, liability, damages, loss, costs, attorney fees, and
expenses of whatever kind or nature that might result from or arise out of any action or failure to act of Exhibitor or any of its officers, agents, employees, invitees, or other
representatives.
10. COMPLIANCE: The Exhibitor assumes all responsibility for compliance with all pertinent ordinances, regulations and codes of duly authorized local, state and federal
governing bodies concerning fire, safety and health, together with the rules and regulations of the operators and or owners of the property wherein the show is held. It is
further agreed that the Exhibitor will abide by and comply with the rules and regulations concerning local unions having jurisdiction in the property wherein the show is held
or with authorized contractors employed by Show Management.
11. MISCELLANEOUS: You have provided your fax and/or email to Urban Expositions as part of the exhibitor application process. Urban Expositions
does not use customer lists for any activities not associated with our shows. Periodically, messages, containing information, updates and special offers about this or other
Urban Expositions Shows will be sent to you at this email or fax number. You will have the opportunity to be removed from these lists when/if you receive messages.
12. EXHIBITOR INSURANCE: Exhibitors are urged to obtain exhibition insurance through their own insurance company to cover their personnel, exhibit material and
equipment for the duration of move-in, show days, and move-out including public liability, property damage, fire and theft, etc.
13. These Terms & Conditions supersede any and all previous negotiations, understandings, brochures, procedures, rules and practices that may have governed the conduct of
the show. In signing this contract, Exhibitor acknowledges that there are no representations between Show Management and the Exhibitor other than those contained in this
contract.