Media Kit 2016 - Women`s Health

Media Kit 2016
Women’s Health Media Kit 2015 INTEGRATED
Mission Statement
Women’s Health is the must-have
action plan for today’s modern
woman. From beauty to style
to fitness, Women’s Health gives
consumers the tools they need to
make instant, positive changes in
their lives. Women’s Health propels
consumers into action.
Providing the motivation and
the inspiration, our immense
brand drives 30 MILLION
consumers to buy. It’s this approach
that makes us different than any
other brand.
Source: MRI Sping 2015 (Print/Tablet), comScore September 2015, WH Social Followers 1/4/16
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Meet the
Women’s Health
Reader
Women’s Health
TOTAL AUDIENCE
10,432,000
MEDIAN AGE
45
MEDIAN HHI
$61,186
WOMEN
MEN
92%
8%
AGE 18-34
36%
AGE 35+
64%
AGE 18-49
62%
AGE 25-49
48%
AGE 25-54
58%
MARRIED
46%
SINGLE
54%
CHILDREN IN HH
44%
HOUSEHOLD INCOME $50,000+
57%
$60,000+
51%
$75,000+
42%
ANY COLLEGE
62%
OWN HOME
58%
EMPLOYED
56%
Source: MRI Spring 2015 (Print/Tablet)
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Meet the
Women’s Health
Reader
Women’s Health
MEDIAN AGE
MEDIAN HHI
38
$90,400
AGE 18–34
41%
AGE 35–49
41%
AGE 50+
18%
AGE 18–49
82%
AGE 25–54
83%
MARRIED
55%
SINGLE
45%
CHILDREN IN HH
40%
HOUSEHOLD INCOME $50,000+
77%
$75,000+
61%
$100,000+
43%
ATTENDED/GRADUATED COLLEGE +
88%
GRADUATED COLLEGE
36%
POST GRAD DEGREE
27%
GRADUTATED COLLEGE +
63%
EMPLOYED
83%
EMPLOYED FULL TIME
74%
PROFESSIONAL/
MANAGERIAL/
TECHNICAL*
71%
OWN HOME
77%
*Among Employed
Subscriber Study, Beta Research 2010
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Meet the
Women’s Health
Reader
Women’s Health MRI/AdMeasure
MEDIAN AGE
MEDIAN HHI
FEMALE
MALE
38
$65,300
91%
9%
AGE 18–34
44%
AGE 35+
56%
AGE 18-49
73%
AGE 25–49
62%
AGE 25–54
71%
MARRIED
58%
DOMESTIC PARTNER/SINGLE
42%
CHILDREN IN HH
43%
HOUSEHOLD INCOME $50,000+
59%
$75,000+
38%
ANY COLLEGE
84%
GRADUATED COLLEGE +
56%
EMPLOYED
64%
Source: MRI/AdMeasure Jan-May 2015
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Demographic
Comparison
Women’s Health
Cosmopolitan
Glamour
Marie Claire
Self
Shape
10,432,000
15,984,000
10,998,000
3,327,000
3,817,000
5,013,000
MEDIAN AGE
44.6
36.3
41.2
42.4
45.5
43.2
MEDIAN HHI
$61,186
$64,417
$61,642
$72,181
$91,848
$85,328
MEDIAN IEI
$34,405
$31,363
$31,598
$31,904
$45,811
$43,019
WOMEN
91.8%
86.6%
93.8%
93.6%
92.7%
91.1%
MEN
8.2%
13.4%
6.2%
6.4%
7.3%
8.9%
AGE 18-34
36.2%
47.4%
38.2%
39.1%
25.5%
31.7%
AGE 35+
63.8%
52.6%
61.8%
60.9%
74.5%
68.3%
AGE 18-49
61.7%
76.5%
70.4%
62.6%
63.2%
70.4%
AGE 25-49
47.5%
52.8%
53.0%
45.7%
58.1%
61.1%
AGE 25-54
58.1%
60.3%
62.2%
55.2%
72.8%
73.5%
MARRIED
46.0%
41.8%
43.7%
45.6%
60.4%
51.4%
TOTAL AUDIENCE
SINGLE
54.0%
58.2%
56.3%
54.4%
39.6%
48.7%
CHILDREN IN HH
44.2%
51.0%
51.6%
41.8%
46.1%
51.7%
ANY COLLEGE
61.6%
64.1%
62.6%
74.2%
81.2%
77.3%
GRAD COLLEGE+
27.6%
26.7%
28.7%
35.7%
50.2%
41.0%
EMPLOYED FULL TIME
42.5%
49.4%
43.8%
44.5%
55.7%
55.7%
OWN HOME
58.1%
55.2%
55.2%
54.1%
69.3%
65.0%
HHI $50,000+
56.9%
59.7%
57.3%
66.4%
76.1%
70.4%
HHI $60,000+
50.7%
52.8%
51.1%
60.0%
70.6%
65.4%
HHI $75,000+
41.8%
43.2%
41.4%
47.7%
63.0%
55.1%
Source: MRI Spring 2015 (Print/Tablet)
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Psychographics
Women who are:
Index
FASHION FORWARD/STYLE CONSCIOUS
I want to be considered fashionable*
223
I like to dress in the latest fashions
221
I follow the latest trends and fashions*
216
I am influenced by what's hot and what's not
216
I consider my fashion style to be trendy
211
I rely on magazines to keep me up to date on fashion
199
I would pay extra for a product that is consistent with the image I want to convey
198
I often try different ways to style my hair
197
I love to mix and match high and low end designers when putting together an outfit
197
Looking good - Seeking the utmost attractive appearance
196
I follow a strict skincare routine
196
I am loyal to only a few fashion brands and stick with them
195
I would consider having a cosmetic surgery or procedure to improve my appearance
189
I am more likely to buy a brand that I know supports a charity
188
Being able to customize an item makes me more willing to purchase it
186
Maintaining a youthful appearance is important to me
183
You can tell a lot about a person by the clothes they wear
176
DRIVEN AND AMBITIOUS NATURAL LEADERS
Achieving a higher social status
245
I like to connect with brands through social networking sites
230
I like to share my opinions about products and services by posting reviews and ratings online
228
People often come to me for advice before making a purchase
218
I'm always one of the first of my friends to try new products/services
216
Ambition - Aspiring to get ahead
208
I like to change brands often for the sake of variety/novelty
198
I often find myself in a leadership position
181
I like to lead others*
179
Source: MRI Spring 2015 (Print/Tablet), *VALS Weight
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Psychographics
Women who are:
Index
ADVENTURE SEEKERS ENJOYING LIFE
I am always looking for a new thrill*
207
I often crave excitment*
198
I like a lot of excitment in my life*
192
Adventure - Seeking adventure and risk
192
I like to try new things*
192
Having fun - Having a good time
181
TECH SAVVY
Building electronics is a hobby of mine
274
I would be willing to receive advertisements on my cell phone in exchange for services
226
I give others advice when they are looking to buy technology or electronics products
224
I want others to say 'wow' when they see my electronics
222
I often take the opportunity to discuss my knowledge of technology or electronic products
222
My cell phone is an extension of my personality
219
I'm willing to pay more for top quality electronics
205
I enjoy reading about new technology products
203
I am interested in watching live TV on my cell phone
198
I think of my mobile phone as a source of entertainment
195
I like to receive coupons on my cell phone that are based on my location
190
I am interested in watching video clips on my cell phone
190
I like to be connected, either by phone or Internet, at all times
190
When I find a technology or electronics product I like, I typically recommend it to people I know
189
Technology helps make my life more organized
187
Source: MRI Spring 2015 (Print/Tablet), *VALS Weight
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Psychographics
Women who are: Index
FOCUSED ON NUTRITION
People often ask my advice when it comes to food
215
I only buy food items that are name-brand, not generic brands
211
Often, I eat my meals on the run
193
I evaluate the nutrition of menu items when ordering at a restaurant
193
I regularly eat organic foods
192
I enjoy being creative in the kitchen
186
When I find a food product I like, I typically recommend it to people I know
186
I prefer cooking with fresh food rather than canned or frozen
184
I rarely eat frozen dinners
183
During a given week, I cook meals frequently
180
I try to eat healthy these days and pay attention to my nutrition
180
I have visited any restaurants in the last 6 months
178
I enjoy trying different types of food
177
I try to eat a healthy breakfast every day
176
When I find a restaurant I like, I stick with it
176
I try to buy foods that are grown or produced locally (in the region where I live)
176
I often use recipes when preparing a meal
174
I'm always on the lookout for quick and easy meal options
174
PUTTING HEALTH AND WELLNESS FIRST
I'm often first to try the most advanced medicines
200
I have participated in yoga/pilates
196
I follow a regular exercise routine
196
I exercise 3+ hours per week
194
I buy natural products because I am concerned about my and my family's health
185
I go to the doctor regularly for check-ups
182
I take my prescription medicines exactly as prescribed
180
I have participated in jogging/running/marathon/triathlon
176
Source: MRI Spring 2015 (Print/Tablet)
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Psychographics
Women who are: Index
FINANCE/AUTO AND TRAVEL
I consider myself to be an automotive enthusiast
241
People often ask my advice when it comes to automobiles
233
I often take the opportunity to discuss my knowledge of automobiles with others
230
I generally purchase the most expensive model with all the luxury appointments and options
227
I often take the opportunity to discuss my knowledge of financial products or services with others
211
I seek out vehicles with bold, innovative designs that stand apart from others on the road
209
I enjoy personalizing my vehicle to reflect my individual tastes
203
People often ask my advice when it comes to vacation travel
202
My first consideration in choosing a vehicle is its exterior styling
201
I look for vehicles that offer spirited performance and powerful acceleration
199
I frequently choose active vacations with lots to do
199
I'm happy to do very little, if any, sightseeing on my vacations
197
Having a vehicle that is fun to drive is a top consideration in my purchasing decision
195
People often ask my advice when it comes to financial matters
192
When I find a vehicle that I like, I typically recommend it to people I know
188
When I learn about a great vacation, I typically recommend it to people I know
186
The vehicle a person owns says a lot about him or her
184
I look forward to technology advances in new vehicles
182
I am typically willing to pay more for high-quality items
176
Source: MRI Spring 2015 (Print/Tablet)
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Reaching an
Unduplicated
Audience
Women’s Health Readers who do not read:
W
10,256,000
98.3%
More
10,209,000
97.9%
Lucky
9,993,000
95.8%
Harper's Bazaar
9,756,000
93.5%
Marie Claire
9,644,000
92.4%
Real Simple
9,599,000
92.0%
Every Day with Rachael Ray
9,429,000
90.4%
Star
9,328,000
89.4%
Elle
9,224,000
88.4%
Redbook
9,212,000
88.3%
Self
9,181,000
88.0%
Allure
9,142,000
87.6%
Vanity Fair
9,092,000
87.2%
Entertainment Weekly
8,854,000
84.9%
Shape
8,822,000
84.6%
Martha Stewart Living
8,657,000
83.0%
O, The Oprah Magazine
8,619,000
82.6%
In Style
8,512,000
81.6%
Cooking Light
8,493,000
81.4%
Us Weekly
8,388,000
80.4%
Vogue
8,282,000
79.4%
Health
8,008,000
76.8%
Family Circle
7,919,000
75.9%
Cosmopolitan
7,872,000
75.5%
Glamour
7,843,000
75.2%
Good Housekeeping
7,739,000
74.2%
Women's Day
6,688,000
64.1%
Better Homes & Gardens
5,641,000
54.1%
People
5,507,000
52.8%
MRI Spring 2015 (Print/Tablet)
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Inspiring Action
in Her Whole Life
17%
BEAUTY
26%
HEALTH & FITNESS
FASHION
17%
14%
FOOD & NUTRITION
RELATIONSHIPS+ LIFESTYLE
11%
Source: Media Radar Jan-June 2015
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Incredible Growth
275%
1,500,000
1,350,000
11%
INCREASE
23%
WOMEN'S HEALTH
RATE BASE GROWTH
INCREASE
1,100,000
850,000
750,000
600,000
50%
400,000
1ST HALF 2006
25%
29%
INCREASE
13%
INCREASE
INCREASE
INCREASE
2ND HALF 2006
1ST HALF 2007
2ND HALF 2007
2008
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
2009
2010
Women’s Health Media Kit 2016 INTEGRATED
16.0 MILLION
A Massive Audience
n
ita
o
m
s
Co
l
po
r
ue
g
Vo
G
le
lth
ou
am
l
’s
en
om
W
a
He
I
ty
nS
lth
a
He
re
A
llu
le
El
pe
a
Sh
lf
Se
ie
ar
M
Source: MRI Spring 2015 (Print/Tablet)
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
re
er
H
p
ar
r
aa
ai
Cl
’s
z
Ba
1.1 MILLION
3.0 MILLION
3.3 MILLION
3.8 MILLION
5.0 MILLION
5.1 MILLION
5.7 MILLION
8.1 MILLION
9.3 MILLION
10.4 MILLION
11.0 MILLION
11.0 MILLION
WH
W
Women’s Health Media Kit 2016 INTEGRATED
Circulation Summary
RATE BASE
NEWSSTAND
TOTAL CIRC
BONUS CIRC
COVER PRICE
SALES
Average Sub Price
ANNUALLY
DIGITAL
MISSED
PER ISSUE
RATE BASE
REPLICA
Women’s Health
1,500,000
263,072
1,517,906
17,906
$4.99
$15.22
$1.52
0
129,802
Cosmopolitan
3,000,000
531,086
3,003,601
3,601
$4.16
$21.49
$1.79
2
132,655
Glamour
2,250,000
193,108
2,348,000
98,000
$3.99
$13.87
$1.16
0
41,493
Marie Claire
1,000,000
117,882
1,012,048
12,048
$4.16
$15.42
$1.29
0
41,387
Self
Shape
1,475,000
74,679
1,495,537
20,537
$4.99
$12.36
$1.03
0
35,969
2,500,000
166,469
2,575,900
75,900
$4.99
N/A
N/A
0
75,900
Source: AAM June 2015
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Awards
WINNER
Adweek Hotlist 2014 & 2015
Hottest Health/Fitness Magazine (Women) & Readers' Choice
Adweek Hotlist 2015 Hottest Magazine on Social Media Readers' Choice
WINNER
Ad Age 2013 Magazine A-List
WINNER
MIN 2015 Sales Team Leader: Laura Frerer-Schmidt
MIN 2013 Publisher of the Year: Laura Frerer-Schmidt
WINNER
Folio 2014 Most Influential Women in Media:
Laura Frerer-Schmidt, Kristina McMahon, Lindsey Benoit
WINNER
MIN 2014 Marketer of the Year: Kristina McMahon
MIN 2014 Sales Team of the Year
Fame Awards 2014 Marketing Dream Team of the Year
WINNER
Fame Awards 2013 & 2015
Best Series of Events & Best Philanthropic Event, RUN 10 FEED 10
MIN 2015 Integrated Marketing Award Women’s Health Week
MIN 2012 Best of the Web Award Microsite/Custom Website
FINALIST
MIN Best of the Web Finalist
Digital Team of the Year and Advertising Program Partnership
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
ASME
Women’s Health garnered
ASME attention for the
4th time in 6 years.
Nominated for an Ellie in
the General Excellence
category in 2013, 2014,
and 2015, WH took home
the WIN in 2011.
Women’s Health Media Kit 2016 INTEGRATED
Advertising Rates
Copy And Contract Regulations
Rate base:
1,500,000
Pages
4C
Full Page
$215,900
2/3 Page
$168,400
1/2 Page
$140,320
1/3 Page
$93,560
Covers
2nd Cover
$259,080
3rd Cover
$237,490
4th Cover
$280,670
All rates are gross
1/ All products and services must be
approved by the publisher before
acceptance of insertion order. All copy
subject to approval. Women’s Health
reserves the right to reject or cancel
any advertising for any reason at
any time.
2/ No conditions, printed or otherwise,
appearing on contracts, orders or
copy instructions which conflict with
the publisher’s policies will be binding
on the publisher. Orders specifying
positions other than covers, accepted
only on request basis.
3/ Failure to make the order correspond
in price or otherwise with the rate
schedule is regarded only as a clerical
error and publication is made and
charged for upon terms of schedule in
force without further notice.
4/ The advertiser and its agency, if there
be one, each represents that it is fully
authorized and licensed to use (1) the
names and likenesses of all persons
appearing in our advertisement. (2) all
copyrighted or trademarked material
and (3) all testimonials contained
in all advertisements submitted by
or on behalf of the advertiser and
published in Women’s Health, and
that such advertisement is neither
libelous, an invasion of privacy, or
otherwise unlawful or infringes on
the rights of any third party. The
advertiser and its agency each agree to
indemnify and save harmless Rodale,
publisher of Women’s Health, against
all loss, liability, damage and expense
arising out of the copying, printing or
publication and distribution of such
advertisement.
5/ The agency and advertiser agree not
to make promotional or merchandising
reference to Women’s Health in any
way except with the express written
permission of the publisher for each
use. Publisher’s acceptance of an
advertisement for publication in
Women’s Health does not constitute
an endorsement of the product or
service advertised. No advertiser or
agency may use Women’s Health name
or logo without publisher’s prior written
permission for each such use.
6/ Advertisements simulating Women’s
Health editorial matter in appearance
or style must be clearly defined and
labeled “Advertisement” and are
subject to publisher’s approval.
7/
When change of copy is not received
by closing date, copy run in previous
issue will be inserted.
8/
Advertiser and agency agree that the
publisher shall not be subject to any
liability whatever for any failure to
publish or circulate all or any part of
any issue or issues because of strikes,
work stoppages, accidents, fires, acts
of God or any other circumstances not
within the control of the publisher.
9/
The publisher’s liability for any error
will not exceed the cost of the space.
10/ The publisher assumes no liability for
errors in key numbers, nor, if for any
reason, it becomes necessary to omit
an advertisement.
1 1/ Publisher shall have the right to hold
advertiser and/or its advertising
agency jointly and severally liable for
such moneys as are due and payable
to publisher for advertising which
advertiser or its agency ordered and
which advertising was published.
“Disclaimers” and “sequential liability”
are not acceptable by Rodale Inc.
1 2/ Announcement of any rate change will
be made at least 60 days in advance
of the closing date of the first issue
affected.
1 3/ Orders for cover pages are
noncancelable. Other pages are
noncancelable after rate card issue
closing date.
1 4/ For advertising units less than fullpage size, insertion orders must
specify if advertisement is vertical,
square, or horizontal configuration.
Insertion orders for all advertising
units must state if advertisement
carries a coupon.
1 5/ A copy of any proposed insert must
be submitted to publisher prior to
printing of the insert. In no event shall
publisher be responsible for any errors
or omissions in, or the production
quality of any furnished insert.
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Canadian Rates &
Production Schedule
A brand with skyrocketing demand in the marketplace, Women’s Health addresses
360 degrees of life for the new generation of contemporary, confident, ambitious
women. We inspire nearly 19.8 MILLION consumers to improve their lives
through our fresh, authoritative content.
Open Canadian Rates
(gross)
$31,880
P4C:
Rate base: 90,000
Supplied Inserts
(gross)
2-Page:
Billing Information
Bills are rendered on the
on-sale date of issue, to be
paid net 30 days. At the
discretion of the Publisher,
$38,260
Scent Strip: $44,570
4-Page:
$64,570
8-Page:
$114,780
BRC:
$12,760
New advertisers may
be required to provide
acceptable credit references
or cash with an order.
Cover Space
Close
Fractional
Ad Close
Regional
Ad Close
National Ad
Close
Fractional
Ad
Materials
National Ad
Materials
Digital Edition
Opt-Out/
Enhanced Ad
Confirmation
10/09/15
10/26/15
11/02/15
11/09/15
11/09/15
11/11/15
11/23/15
11/20/15
12/29/15
March
" 11/23/15
12/07/15
12/14/15
12/17/15
12/17/15
12/18/15
01/04/16
01/05/16
02/09/16
April
1" 2/21/15
01/11/16
01/19/16
01/25/16
01/25/16
01/29/16
02/08/16
02/05/16
03/15/16
May
01/25/16
02/16/16
02/22/16
02/29/16
02/29/16
03/04/16
03/14/16
03/11/16
04/19/16
June
03/07/16
03/21/16
03/28/16
04/04/16
04/04/16
04/08/16
04/18/16
04/15/16
05/24/16
July/Aug.
04/04/16
04/25/16
05/02/16
05/09/16
05/09/16
05/13/16
05/23/16
05/20/16
06/28/16
September
05/23/16
06/06/16
06/13/16
06/20/16
06/20/16
06/23/16
07/01/16
07/01/16
08/09/16
October
06/20/16
07/11/16
07/18/16
07/25/16
07/25/16
07/29/16
08/08/16
08/05/16
09/13/16
November
07/25/16
08/15/16
08/22/16
08/29/16
08/29/16
09/01/16
09/12/16
09/09/16
10/18/16
December
09/02/16
09/19/16
09/26/16
10/03/16
10/03/16
10/06/16
10/17/16
10/14/16
11/22/16
Jan./Feb. 2017
10/03/16
10/24/16
10/31/16
11/07/16
11/07/16
11/09/16
11/21/16
11/18/16
12/27/16
Issue
Jan./Feb. 2016
NOTE: Closing materials and on-sale dates are subject to change
*The issue may be available in home and/or on newsstand 1−2 weeks prior to the on-sale date.
Source: MRI Spring 2015 (Readers Per Copy), comScore September 2015, WH Social Platforms 10/27/15
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Supplied
Insert
Materials
On Sale
Women’s Health Media Kit 2016 INTEGRATED
Advertising Specs
Bleed
Live Area
Trim
FULL PAGE
8.25” x 11.125”
7.5” x 10.375”
8” x 10.875”
SPREAD
16.5” x 11.125”
15.5” x 10.375”
16” x 10.875”
1/2 HORIZONTAL
8.25” x 5.5”
7.5” x 4.75”
8” x 5.25”
1/2 HORIZONTAL SPREAD
16.5” x 5.5”
15.5” x 4.75”
16” x 5.25”
2/3 VERTICAL
5.25” x 11.125”
4.5” x 10.375”
5” x 10 .875”
1/2 VERTICAL
4.125” x 11.125”
3.375” x 10.375”
3.875” x 10.875”
1/3 VERTICAL
3” x 11.125”
2.25” x 10.375”
2 .75” x 10.875”
MAGAZINE TRIM SIZE:
8’’ x 10.875’’
LINE SCREEN:
150
SAFETY: Keep live matter
Material Requirements
Digital File Naming
Electronic advertising file delivery available
at www.adshuttle.com.
Send 4/C SWOP proof directly to printer
(see shipping information) or agree to waive
proof in Ad Shuttle. Please do not send
backup file on disk after posting to Ad
Shuttle. E-mailing files is not acceptable.
When naming digital files, the job number
and/or advertiser name should be used to
name the file. Do not use the magazine title
as the file name. File name(s) must be less
than 23 characters.
Digital File Formats
Accepted File Formats:
PDF/X-1a:2001, vers 1.3
General File Requirements: File to contain
only 1 page or 1 spread. The page size must
be consistent from page to page. Pages
must be created to include bleed when
required. All required trapping should be
done prior to creating the file. Include
quality control patch (color bars) outside
bleed dimension. All marks (trim, bleed,
center) should be included in all colors.
PDF/X-1a:2001 File Requirements: File
must be PDF/X-1a:2001 Compliant. Scanned
images must be high resolution (300 dpi),
CMYK (no spot colors, RGB, LAB, or ICC
color profiles).
1/4” from trim and gutter
Hard Copy Proofs
All proofs must be an offset press proof
made to SWOP specifications, or an
off-press proof made according to the
manufacturer’s SWOP Application
Data Sheet using a SWOP Certified
Proofing System.
• All proofs must contain a color control
bar in order to be considered an
acceptable SWOP proof and be clearly
marked with available job information and
proofing system identification.
• All color proofs should be in exact
register.
• All proofs must be at 100% of final size.
The publisher cannot be held responsible
for the reproduction quality if the proofing
requirements are not met or if materials are
submitted past closing date. If the supplied
proof is not SWOP compliant and/or is
unacceptable for press-side color guidance
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
the customer will be notified and a new
proof will be requested.
Production Costs
The 15% commission will be forfeited if
we produce your ad or re-create your
digital file to meet press compliance.
Production Specs/Due
Dates
For all ad specifications and material
due dates contact:
Kim Gallagher
P
E
610.967.7695
[email protected]
Shipping Information
Ship reproduction materials clearly
marked with Women’s Health on
mailing label to:
Ted Reidy
Quad/Graphics Imaging
Women’s Health Magazine
1900 West Sumner Street
Hartford, WI 53027
P 262.673.1580
Women’s Health Media Kit 2016 INTEGRATED
Bookazine Schedule
& Specs
Theme
Ad Close
Cover Mats Due
Interior Mats Due
On Sale
04/01/16
04/08/16
04/22/16
06/07/16
BODY WEIGHT WORKOUTS
07/01/16
07/11/16
07/25/16
09/06/16
WH KICK-ASS
BODY GUIDE 2017
10/13/16
10/20/16
11/03/16
12/20/16
STRONG SEXY ACTIVE
The following information specifies the size and type of file formats, proofs and media we accept, general guidelines and
contact information:
PAGE
SPREAD
Live Area
Trim
Bleed
6.5” x 8.625”
7” x 9.125”
7.25” x 9.375”
13” x 8.625”
14” x 9.125”
14.5” x 9.375”
NOTE: Gutter allowance per page .5”, total 1”
Material Requirements
Electronic advertising file delivery available
at www.adshuttle.com.
Send 4/C SWOP proof directly to printer
(see shipping information) or agree to waive
proof in Ad Shuttle. Please do not send
backup file on disk after posting to Ad
Shuttle. E-mailing files is not acceptable.
Digital File Formats
Accepted File Formats:
PDF/X-1a:2001, vers 1.3
General File Requirements: File to contain
only 1 page or 1 spread. The page size must
be consistent from page to page. Pages
must be created to include bleed when
required. All required trapping should be
done prior to creating the file. Include
quality control patch (color bars) outside
bleed dimension. All marks (trim, bleed,
center) should be included in all colors.
PDF/X-1a:2001 File Requirements: File
must be PDF/X-1a:2001 Compliant. Scanned
images must be high resolution (300 dpi),
CMYK (no spot colors, RGB, LAB, or ICC
color profiles).
Digital File Naming
When naming digital files, the job number
and/or advertiser name should be used to
name the file. Do not use the magazine title
as the file name. File name(s) must be less
than 23 characters.
Hard Copy Proofs
are submitted past closing date. If the
supplied proof is not SWOP compliant
and/or is unacceptable for pressside color guidance the customer will
be notified and a new proof will be
requested.
Production Specs/Due
Dates
All proofs must be an offset press proof
made to SWOP specifications, or an
off-press proof made according to the
manufacturer’s SWOP Application
Data Sheet using a SWOP Certified
Proofing System.
For all ad specifications and material
due dates contact:
• All proofs must contain a color control
bar in order to be considered an
acceptable SWOP proof and be clearly
marked with available job information and
proofing system identification.
Shipping Information
• All color proofs should be in exact
register.
• All proofs must be at 100% of final size.
The publisher cannot be held responsible
for the reproduction quality if the proofing
requirements are not met or if materials
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Lynn Laudenslager
P
E
610.967.8143
[email protected]
Ship reproduction materials clearly
marked with Women’s Health on
mailing label to:
Vicki Feulner
Quad/Graphics Imaging
Women’s Health Bookazines
56 Duplainville Road
Saratoga Springs, NY 12866
P 518.581.4376
Women’s Health Media Kit 2016 INTEGRATED
Reply Card Specs
1/8" GRIND OFF
Minimum Size:
4" face to backbone
Maximum Size: Trim
size
If not full size (not having a head or face trim
taken),
then the max size would be 1/4" short of final trim.
Contact production with specific sizes.
Grind-off and Foot: 1/8"
Perf:
1/2" from binding edge
Binding: Perfect.
Jogs to the foot
Please keep live area 1/4" from trim.
Minimum Weight: 7
pt. card stock
Maximum Weight: 12
pt. card stock
Business Reply Cards must meet postal specifications.
1/8" FOOT TRIM
Mike Ruemmler
Rodale Inc.
400 South 10th Street
Emmaus, PA 18098-0099
P 610.967.7745
E [email protected]
Shipping Instructions
Robin LeTendre
Quad/Graphics
N61 W23044 Harry’s Way
Sussex, WI 53089-2827
P 414.566.2466
Packaging Requirements
Skid Minimum: 46" x 36"
Maximum: 48" x 40"
Product must be secured, banded,
and wrapped. All product must be
accompanied by a detailed Packing
List and Bill of Lading.
Each skid and/or carton should be
clearly marked on all four sides with
the following information:
• Count per lift/carton
• Total count per skid
• Total number of pieces and the
number of impressions for roll stock
and/or fanfold
• Description of piece
• Key code
• Title and issue of magazine
Deliveries must be preceded by
a scheduled appointment with
Quad/Graphics Inventory
Department
P 414.566.2898,
and include the issue job number.
2016 Quad Job Numbers:
Jan/Feb 2016
B503VM0
March
B603DV0
April
B603DW0
May
B603DX0
June
B603E00
July/August
B603E20
September
B603E40
October
B603E60
November
B603E80
December
B603E90
Jan/Feb 2017
B603EC0
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Supplied
Insert Specs
1/8" HEAD TRIM
MAGAZINE TRIM SIZE: 8" X 10 7/8"
FURNISHED SIZE: 8 1/4" X 11 1/8"
Page Size (without trims):
8" X 10 7/8"
Final Furnished Size (including trims):
Maximum:
//
Please contact production
Binding: Perfect.
1/8" FACE TRIM
1/8" GRIND OFF
Minimum Stock Weight: 60
8 1/4" X 11 1/8"
Jogs to the foot
Please keep live area 1/4" from head/foot/gutter/face
1/8" FOOT TRIM
Bluelines reflecting
final spec, creative
and instructions
Mike Ruemmler
Rodale Inc.
400 South 10th Street
Emmaus, PA 18098-0099
P 610.967.7745
E [email protected]
Shipping Instructions
Robin LeTendre
Quad/Graphics
N61 W23044 Harry’s Way
Sussex, WI 53089-2827
P 414.566.2466
Packaging Requirements
Skid Minimum: 46" x 36"
Maximum: 48" x 40"
Product must be secured, banded,
and wrapped. All product must be
accompanied by a detailed Packing
List and Bill of Lading.
Each skid and/or carton should be
clearly marked on all four sides with
the following information:
• Count per lift/carton
• Total count per skid
• Total number of pieces and the
number of impressions for roll stock
and/or fanfold
• Description of piece
• Key code
• Title and issue of magazine
Deliveries must be preceded by
a scheduled appointment with
Quad/Graphics Inventory
Department
P 414.566.2898,
and include the issue job number.
2016 Quad Job Numbers:
Jan/Feb 2016
B503VM0
March
B603DV0
April
B603DW0
May
B603DX0
June
B603E00
July/August
B603E20
September
B603E40
October
B603E60
November
B603E80
December
B603E90
Jan/Feb 2017
B603EC0
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Closing Dates
Cover
Space Close
Fractional
Ad Close
Regional
Ad Close
National Ad
Close
Fractional
Ad
Materials
National Ad
Materials
Digital Edition
Opt-Out/
Enhanced Ad
Confirmation
Supplied
Insert
Materials
On Sale
10/09/15
10/26/15
11/02/15
11/09/15
11/09/15
11/11/15
11/23/15
11/20/15
12/29/15
March
" 11/23/15
12/07/15
12/14/15
12/17/15
12/17/15
12/18/15
01/04/16
01/05/16
02/09/16
April
1" 2/21/15
01/11/16
01/19/16
01/25/16
01/25/16
01/29/16
02/08/16
02/05/16
03/15/16
May
01/25/16
02/16/16
02/22/16
02/29/16
02/29/16
03/04/16
03/14/16
03/11/16
04/19/16
June
03/07/16
03/21/16
03/28/16
04/04/16
04/04/16
04/08/16
04/18/16
04/15/16
05/24/16
July/Aug.
04/04/16
04/25/16
05/02/16
05/09/16
05/09/16
05/13/16
05/23/16
05/20/16
06/28/16
September
05/23/16
06/06/16
06/13/16
06/20/16
06/20/16
06/23/16
07/01/16
07/01/16
08/09/16
October
06/20/16
07/11/16
07/18/16
07/25/16
07/25/16
07/29/16
08/08/16
08/05/16
09/13/16
November
07/25/16
08/15/16
08/22/16
08/29/16
08/29/16
09/01/16
09/12/16
09/09/16
10/18/16
December
09/02/16
09/19/16
09/26/16
10/03/16
10/03/16
10/06/16
10/17/16
10/14/16
11/22/16
Jan./Feb. 2017
10/03/16
10/24/16
10/31/16
11/07/16
11/07/16
11/09/16
11/21/16
11/18/16
12/27/16
Issue
Jan./Feb. 2016
NOTE: Closing materials and on-sale dates are subject to change
*The issue may be available in home and/or on newsstand 1−2 weeks prior to the on-sale date.
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
WomensHealthMag.com
Rodale Interactive Specs
Dimensions
Expanded
Size
Polite
File Load
User-Initiated
File Load
LEADERBOARD
728x90*
728x315
40kb
100kb
2.2mb
.gif, .jpg, .swf, third party
WIDE SKYSCRAPER
160x600
600x600
40kb
100kb
2.2mb
.gif, .jpg, .swf, third party
MEDIUM RECTANGLE
300x250*
600x250
40kb
100kb
2.2mb
.gif, .jpg, .swf, third party
SPONSORED SECTION (LOGO)
100x100
N/A
10kb
N/A
N/A
.gif, .jpg, .png
CO-BRANDED PANEL/
FILMSTRIP
300x600*
600x600
60kb
110kb
2.2mb
.gif, .jpg, .swf, third party
INTERSTITIAL
550x480
N/A
40kb
100kb
2.2mb
.gif, .jpg, .swf, .png
DISTRIBUTED MINI-SITE
300x600*
N/A
60kb
110kb
2.2mb
.gif, .jpg, .swf, third party
PUSHDOWN
970x90 or
970x66
970x415
60kb
110kb
2.2mb
flash or third party
SLIDESHOW INTERSTITIAL
& TEXT
500x500
N/A
60kb
N/A
N/A
Unit
PORTRAIT
INTERACTIVE VIDEO MODULE
300x1050
580x460
80kb
350kb
2.2mb
639x200
N/A
40kb
N/A
N/A
Formats
.gif or .jpg
third party built and served
.jpg
Animation is three loops for a total of 15 seconds.
*Please note some of our pages use I-Frames to serve ads. Please provide an I-Frame Buster if working within the leaderboard or box unit.
Creative Deadlines:
• All creative must be submitted
at least 5 business days prior to start
of campaign
• Late submission will not guarantee
campaign delivery in full
Third Party Ad Tags:
• Rodale Inc. allows for third party.
Ad Ops requires standard third party
tags such as I-Frames or JavaScript
• Third party code must include clear
instructions for trafficking
• For a list of approved Rodale Inc.
vendors please go to the following
URL: rodaleinc.com/third-partyadvertising
Bumper Unit / Wallpaper:
Flash:
• Third party tags accepted
• Creatives should be sent in two weeks
prior to campaign start for QA
• All bumper and wallpaper units will
need to be approved by Editorial and
Ad Ops
• ActionScript 3.0 or below accepted unless third
party served
Guidelines:
• Click-throughs must open in a new
browser window or tab
• Flash must be submitted as a .swf file with an
accompanying backup static .gif/.jpg for display to
users who do not accept Flash
• Click-through must be parameterized in the .swf file
using clickTAG.
• Click-through URL must be supplied with each .swf unit.
• All expanding units must be user
initiated or auto expanded with a
1x24 cap
• All creative will be sent back to
agency/advertiser to fix and no make
goods will be provided for a late start
date due to creative that does not
meet Rodale’s specifications
• Rodale Inc. has final approval for all ad
units with respect to editorial/creative
content
• Rodale Inc. has the right to remove an
advertisement from its websites at any
time for any reason
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
WomensHealthMag.com
Rodale Interactive Specs
Women’s Health Mobile Web
Unit
Dimensions
Expanded
Initial File Size
Subsequent Size
User-Initiated Size
MOBILE BANNER
320x50
320x250
40kb
N/A
N/A
.gif, .jpg, .png, .html
ADHESION BANNER
320x50
320x250
40kb
N/A
N/A
.gif, .jpg, third party
PULL/SLIDER BANNER
320x50
320x480
40kb
100kb
2.2mb
third party
MOBILE IMAGE
CAROUSEL
320x50
N/A
40kb
N/A
N/A
.gif, .jpg
ROTATABLE BANNER
320x50,
480x50
N/A
40kb
N/A
N/A
.gif, .jpg
Women’s Health Newsletters
Unit
Dimensions
Size
Animation
MEDIUM RECTANGLE
300x250
40kb
Static
• All newsletters have a 40kb creative size limit
• Due to eNewsletter delivery system, we can
serve only image files: no flash
• Rodale Inc. can accept click commands to
track clicks
Creative Type
.gif, .jpg
• Geo/location, browser/device, age,
gender, and day & time
• 1x1 impression trackers and click
trackers accepted
Women’s Health Video
• Resolution: 640x360px (16:9) or 640x480px (4:3)
• Formats: .flv, .mp4, VAST, VPAID
• Length: 15 or 30 seconds (15 recommended)
• Frame Rate: 30 fps
• 1x1 impression tracking pixels and click tag URLs are supported.
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Accepted Formats
Women’s Health Media Kit 2016 INTEGRATED
WomensHealthMag.com
Rodale iPhone, iPad
and Tablet Specs
Enhanced Ad Pages
Unit
Dimensions
Format
Resolution
Max File Size
Requirements
iPHONE 5, 5S, 6, 6
PLUS
320x568 px*
.png
72 DPI
15 MB
Portrait Only
iPAD
384x512 px**
.png
72 DPI
15 MB
Portrait Only
TABLET
8”x10.875”
.pdf
300 DPI
N/A
Portrait Only
VIDEO
1024x768 px***
.mp4
N/A
30 MB
Max 30 Sec.
.mp3
N/A
N/A
Max 30 Sec.
AUDIO
N/A
*We use a half-size template. All PNGs placed in InDesign should be scaled to no more than 50%
Full page images must be 640 x1136 (5, 5s, 6, 6 Plus)
**We use a half-size template. All PNGs placed in InDesign CS6 should be scaled to no more than 25%.
Full page images must be 1536x2048.
***If the original video was sized in 1920x1080 format, it should be center cut for the 4:3 aspect ratio.
Button And MSO Naming
Convention:
Rodale’s Adobe DPS Output
Requirements:
• Button names should use the
following nomenclature:
B0000p1_AdvertiserName_ad
• All source paths within the creative must be
relative (versus absolute) where applicable
• MSO names should use the
following nomenclature:
M0000p1_AdvertiserName_ad
Designed-For-Tablet Static
Creative
• Advertisers have the option to provide
tablet-specific versions of any full-page ad
creative(s) already scheduled in print.
Static Replica Of AlreadyScheduled Print Ad
• All Folio components, specifically the InDesign
file, all constituent enhancement assets (images,
videos, etc.) and any accompanying HTML5/
CSS3 must be provided via AdShuttle
(preferred), Dropbox, FTP, or other file sharing
services
• Prior to delivery the enhanced Folio MUST
be tested/verified within an Adobe CS6
DPS environment, as well as on the Adobe
DPS Content Viewer on the iPad/iPhone
• All InDesign/DPS deliverables must be output
via a system running Adobe CS6
• Automatic: no action is required unless
the advertiser wants to opt-out
Note: Enhanced ad pages for the iPad will automatically
work on the iPad Mini with all functionality intact.
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
WomensHealthMag.com
“For a lesson in print evolving across platforms,
look no further than Women’s Health.” -Adweek
Women’s Health is the must-have action plan for our immense audience
across media platforms. Grounded in the brand’s core equities,
WomensHealthMag.com is designed to be engaging, motivational and
inspirational, providing consumers with the content they need to make instant,
positive changes in their lives.
Who’s That Girl?
32
HH Income: $78,843
Median Age:
WomensHealthMag.Com
At A Glance
8.8MM monthly unique visitors
• 28MM monthly page views
•
• Average time per session:
4 minutes
• 1.1MM eNewsletter subscribers
Getting Social
10.8MM+ Social Followers Across
5 Main Platforms, including:
5.34MM fans
3.9MM followers
Source: comScore September 2015 Multi-Platform
comScore, Jan-May 2014, 2015
WH Social Followers 10/27/15
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
In-Book Advertisers
A&H CAT LITTER
EOS
PANTENE
A&H
ESSILOR OF AMERICA
PARAGARD
ACZONE
FALKEN TIRE
PHYSICIAN’S FORMULA
AFLAC
FEBREEZE
PLAYTEX
AIRBORNE
FORD EDGE
PRISTIQ
ALCON MULTIFOCALS
FOREVERMARK LIMITED
PROPEL
ALMOND BOARD OF CALIFORNIA
GAP INC.
PRUDENTIAL
ALWAYS
GARNIER
PURE PROTEIN
AMERICAN EGG BOARD
GATORADE
QUAKER OATS CO.
AMERICAN PISTACHIO GROWERS
GEICO
REEBOK
APPLE
GILLETTE VENUS
REI
ASICS
GNC
RELPAX
AT&T
GOGO SQUEEZ
RESTASIS
ATHENOS
HEAD & SHOULDERS
ROGAINE
ATHLETA
HELLMANN’S MAYONNAISE
SARGENTO
AUSSIE
HENKEL
SAUCONY
AVEDA
HOKA ONE ONE
SECRET
AVEENO
HORMEL
SEPHORA AMERICAS
AVON
INTERNATIONAL TRADE ROUTES
SKINFIX
BARILLA
IOVATE HEALTH SCIENCES
SILK
BAYER
JERGENS LOTIONS
SIMPLE
BEHR POINT
JUVEDERM
SKECHERS
BELGIOIOSO
KASHI
SPECIAL K
BLUE DIAMOND GROWERS
KLEENEX COTTONELLE
STARBUCKS COFFEE COMPANY
BOSE CORPORATION
LEE JEANS
STAYFREE
BOTOX CHRONIC MIGRAINE
LEVI’S
ST. IVES
BOTOX COSMETIC
LINCOLN
SUAVE
CADILLAC
LUNDBERG FAMILY FARMS
TACORI
CALIFORNIA WALNUT COMMISSION
METAMUCIL
TAG HEUER WATCHES
CHAMPION
MILK INDUSTRY FOUNDATION
TAMPAX
CHOBANI
MONISTAT
TARGET
CIGNA CORPORATION
MORNINGSTAR FARMS
TIDE
CLAIROL
MUSCLE MILK
TOWNHOUSE CRACKERS
CLEAR BLUE EASY
NAKED JUICE
TRACFONE
CLINIQUE
NATURTINT
TRADITIONAL MEDICINALS
COLGATE TOTAL
NESTLE PURINA BENEFUL
VASELINE INTENSIVE CARE
COTY PHILOSOPHY
NEUTROGENA
VICKS
COVER GIRL
NEW BALANCE
VITAFUSION
CREST
NEWMAN’S OWN
VOLVO
CRYSTAL LIGHT
NIKE
WELLA
CUISINART
NUVARING
WONDERFUL PISTACHIOS
DESIGNER WHEY
OAKLEY
YOGITEA
DOVE
OIL OF OLAY
ZECUITY
EAS
ORGANIX SHAMPOO
ZZZQUIL
EDDIE BAUER
OSPHENA
EDEN FOODS
OXYGEN TV
EGGLANDS BEST
PANERA
January—December 2015
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Online Advertisers
EAS
DR. PEPPER & SEVEN UP, INC.
LINCOLN MKC
REI
ABBVIE
DR. TEAL EPSOM SALT
LIONSGATE
RENEW LIFE
ACTIVIA
DR.PHIL BOOK RELEASE
LIVE INTENT, INC.
REPHRESH
AIROPTIX
DREYER'S/EDY'S
LIVERAMP
ROGAINE
ALL WHITES
ECCO
LORD & TAYLOR
RUBICON PROJECT, INC.
ALOHA.COM
ESSILOR
LUNA BAR
SAUCONY
AMERICAN EGG BOARD
EUKANUBA
M.D. ANDERSON CANCER CENTER
SEIKO
AMERICAN HEART ASSOCIATION
EVERLAST
MARRIOTT/RESIDENCE INN
SHAMROCK FARMS
AMERICAN LIST COUNSEL
FITBIT
MAYO CLINIC
SKINFIX
ANTICS
FLIPBOARD
MICHELLE BRIDGES
SLEEP NUMBER
APPLEGATE FARMS
FLORASTOR
MICROSOFT CORPORATION
SMART ONES
ARCTIC EASE
FORD FUSION
MILK INDUSTRY FOUNDATION
SMARTYPANTS INC
AUTISM SPEAKS
GAP
MINUTE RICE
SODEXO OPERATIONS, LLC
AUVI-Q
GEICO
MIO GLOBAL
SPECIAL K
AVEENO
GENERAL MILLS
MITSUBISHI OUTLANDER
SPORTS AUTHORITY
BARE ESCENTUALS
GILENYA
MIZUNO USA, INC.
STARBUCKS COFFEE
BASIC RESEARCH
GILLETTE
MOM BRANDS
STARWOOD HOTELS
BAYER
GO RVING
MYRBETRIQ
STONYFIELD FARM
BAYLOR HEALTH CARE SYSTEM
GOGO SQUEEZ
NATIONAL PEANUT BOARD, THE
STRATERRA
BEANSTOCK MEDIA, INC.
GOOGLE
NATURE'S BEST
SUBWAY
BEATS BY DRE
HARLEY-DAVIDSON
NEUTROGENA
TAG HEUER WATCHES
BENEFIT
HARMAN
TARGET
BIO TERRA HERBS
HERBAL ESSENCE
NEW BALANCE ATHLETIC SHOE,
INC.
BIRCHBOX
HOKA ONE ONE
NEWTON RUNNING
THERANOS
BLOOMINGDALES
HOLOGIC, INC.
BLUE PRINT
HORMEL FOODS
BRITA
HOUGHTON MIFFLIN
BURTS BEES
HUMANA
NISSAN
BUTTERFLY HEALTH
ICELANDIC GLACIAL NATURAL
SPRING WATER
NOKIA
NORDSTROM
INTERNATIONAL TRADE ROUTES
OF NY, INC
NORTH FACE
IOVATE HEALTH SCIENCES
OIL OF OLAY
UNIVERSITY OF CHICAGO MEDICAL CTR.
PAIN RELIEF PRODUCT
US NAVY RECRUITING COMMAND
PANASONIC
USMC
PANERA
VEGA
JIMMY DEAN DELIGHTS
PEDIATRIC BRAIN TUMOR FOUNDATION
VISIBLE MEASURES
KARGO
PGA OF AMERICA
KENNETH COLE
PHOENIX CARDIAC
VOLVO
KIA: SORRENTO
PLANTERS NUTS
KLEENEX COTTONELLE
PLUS WHITE
KOHL'S
POST FOODS
KOZY SHACK
PROPEL
LAMISIL
PUBMATIC
LAND'S END
PUMA INC.
LANE BRYANT
PURE PROTEIN
LEE JEANS
QUAKER OATS
LEVIS
RED BULL NORTH AMERICA
LIFEWISE HEALTH INSURANCE
REEBOK INTERNATIONAL LTD.
CA WALNUTS
CARTIER PANTHERE
CENTRO
CHAMPION
CHICKEN OF THE SEA
CHICK-FIL-A, INC./CHICK-FIL-A
CHILDREN'S MEDICAL INSTITUTE
CHRIYSLER
CHURCH & DWIGHT
CLEVELAND CLINIC FOUNDATION
CLUB MED
COLGATE
COTTON
CRISP MEDIA
CUMBERLAND COMPANIES
DAIYA CHEESE
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
DICKS SPORTING GOODS
DOLE NUTRITION INSTITUTE
JAEGER-LECOULTRE
JAMAICA INN SWEEPSTAKES
JENNY CRAIG
NIKE
NIKE
NIOXIN
January—December 2015
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
TEMPUR-PEDIC
TIAA-CREF
TIMEX CORPORATION
TOUGH MUDDER
TOYOTA
TREMOR MEDIA, INC.
UNDER ARMOUR
VITACOCO
WACOAL AMERICA
WAHL
WEIGHT WATCHERS
WHITE WAVE /SILK
WHOLE FOODS MARKET
WMI
XEOMIN
XOLAIR
YIELDBOT, INC.
ZICO
ZOLA FRUITS OF THE WORLD
Women’s Health Media Kit 2016 INTEGRATED
Sales Representative
Territory Map
SAN FRANCISCO REP
Andrew Kramer // 415-439-4601
Northern CA, Northern NV, WA,
AK, OR, MT, ID, WY, UT
CHICAGO REPS
Annie Cecil // 312-696-4109
IL, IN, MO, IA, ND, NE, SD
Laura Volker // 312-696-4111
IL, WI, MN, OH
LOS ANGELES REP
Patti Lange // 310-252-7528
Southern CA, Southern NV, AZ
NEW YORK REPS
Melissa Bordin // 212-808-1625
Susan Faggella // 212-573-0399
Samantha Schultz // 212-573-0259
Elana Tarlowe, Southeast // 212-573-0542
FL, KY, MS, AL, GA, TN, NC, SC
TEXAS REP
Julie Lee // 214-477-0028
CO, KS, AR, OK, MO, NM, TX,
LA, Kansas City
Ashley Cohen // 212-808-1353
ME, NH, VT, MA, RI, Northern CT
DETROIT REP
Mary Meyers // 248-637-1353
MI, OH (except P&G)
Kramer
Kramer
Cecil
Kramer
Cohen
Volker
Kramer
Volker
Cecil
Kramer
Meyers
Kramer
Kramer
All NY Reps
Cecil
Kramer
Volker
Cecil
Cecil/
Volker
Kramer
Lange
Lee
Lange
Cecil
Cecil/
Lee
Lee
Tarlowe
Tarlowe
Tarlowe
Lange
Lee
Lee
Tarlowe
Lee
Tarlowe
Tarlowe
Tarlowe
Lee
Lee
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Tarlowe
Women’s Health Media Kit 2016 INTEGRATED
Contacts
NEW YORK
Laura Frerer-Schmidt
VP, Publisher
Kristina McMahon
Senior Associate Publisher,
Brand Innovation & Creative
Services
P 212.808.1336
E [email protected]
Alex DeSanctis
National Advertising Director
P 212.573.0327
E [email protected]
Mike Ruemmler
Magazine Production Manager
P 610.967.7745
E [email protected]
DETROIT
Mary Meyers
SAN FRANCISCO
Andrew Kramer
LOS ANGELES
Patti Lange
TEXAS
Julie Lee
MIDWEST
Laura Volker
PR
Lindsey Benoit
Sales Director
P 248.637.1353
E [email protected]
Western Regional Sales Director
P 310.252.7528
E [email protected]
Midwest Sales Director
P 312.696.4111
E [email protected]
Annie Cecil
Northwest Director
P 415.439.4601
E [email protected]
Sales Representative, Neese & Lee
P 214.477.0128
E [email protected]
Director of Communications
& Special Projects
P 212.573.0380
E [email protected]
Midwest Sales Representative
P 312.696.4109
E [email protected]
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Editorial Calendar
January/February
New Year, New You: You by You
How do Women's Health readers want to
improve their lives in 2016? Rather than
guessing, we asked them in a survey that
covered health, fashion, fitness, sex, food,
beauty, work and more. Based on their
answers, we’re tapping experts to give
savvy, targeted advice that’ll help readers
take full ownership of their best-year-ever
strategies.
In-book Coverage
• BEAUTY WH international editors talk
global beauty challenges
• BEAUTY Hair Strong: Best treatments and
products to strengthen your locks
• FASHION Get out of your fashion ruts!
• FITNESS Winner of Sweat, Inc.
• HEALTH Heart Health Report
Digital Coverage
• New Year, New You: Before + After
slideshows, videos, testimonials,
and more!
• Socially Shareable Inspirational Quote
Meme Generator
• Resolution Generator: Based on lifestyles,
goals and time
• Valentine’s Day Gift Guide: Theater tickets,
couples’ massages, and more!
• Chocolate by the Numbers: A ranking of
the best V-Day chocolate assortments
March
WELL-thy Awards
In its first annual series, Women’s Health
celebrates the biggest breakthroughs in the
wellness space. From eco-minded travel
destinations to green gadgets and natural
beauty picks, it’s the most definitive list for
women looking to live healthier, richer,
happier lives.
In-book Coverage
• FASHION Hoop earrings: The latest styles
• BEAUTY Hottest new scents for 2016
• FITNESS March Madness: Series of
workout brackets related to popular
and frequently debated health and
fitness topics
• HOME Domino/Well-thy Home partnership
featuring Two Broke Girls’ Beth Behrs
• CAREER Modern workplace etiquette
• SPECIAL PACKAGE: XX by WH—
Women in 2016. A first of its kind for
Women’s Health, our entire feature well will
explore the ways women are redefining
their own roles and what it means to be a
woman in 2016—from the inner-workings
of her most intimate relationships to how
she truly feels about beauty and fashion.
Digital Coverage
• Well-thiest Women in the World: Ranking
of the 50 most Well-thy women
• BTS video of the Domino/Beth Behrs
photo shoot
• Be Your Own Boss Center
April
Beauty Flip/From INSPO to IRL
How to translate the latest trends, looks,
and treatments at the nail salon and makeup
counter, on the runway and red carpet, at
the hair salon, in the derm’s office…into
your normal life. In other words, taking
all the inspiration you see and making it
work for you!
In-book Coverage
• FASHION What’s trending now in
spring fashion
• FITNESS Annual Running Shoe Guide: Our
top picks for every active woman
• HEALTH Your Body On…Going Green
• DRINK The scoop on carbonated water
Digital Coverage
• INSPO Makeovers: Slideshow of 50+ inspo
before-and-after pics with tips
• Sneaker Goals: WH fashion editor &
readers show how to organize your sneaks
like a veritable Martha Stewart
• Sneakerhead Confessions: Women
obsessed spill about their addiction
• Everybody Poops Center: All of our
digestive health content in one place
May
Get Outside!
Fourth-annual outdoor package that
explores the mental, physical, and social
benefits of active travel and outdoor
adventures.
In-book Coverage
• BEAUTY The Newest and Lightest
Foundations
• BEAUTY SPF/Skin Cancer Report
• FASHION Swimsuit Shopping: Fun
categories and tons of options for
all body types
• FITNESS Fitness Awards celebrating game
changers in the fitness & wearable tech
world, highlighting top reviewed and musthave editor picks in apparel, footwear,
accessories, apps, and more.
• HEALTH Women’s Health Week coverage
to possibly include fertility, oral care, sexual
health, digestive health/IBS, nutrition, etc.
Partnerships with The Doctors and the
government’s Office on Women’s Health
Digital Coverage
• Get Outside Center: “Whale Slideshows” of
reader hikes, runs, swims & bike routes
• Women’s Health Week: Huge social media
survey asking users about their health
habits—from cancer detection to dental
care to wrinkle prevention.
• Mother’s Day Center: Mother/Daughter
videos, gift guides, and more
June
Annual #SocialMoments
Beauty Awards
Our fourth-annual #SocialMoments Beauty
Awards will showcase the must-have
products in the way real women use them:
at work, on vacation, after dark, at the gym,
and for every social moment. This year, we’ll
use real women to bring those moments to
life.
In-book Coverage
• BEAUTY/FASHION Best Summer Ever
Package: Annual series gets ultra-personal,
with how-to’s for each type of summer
personality, from beach babe to
poolside girl.
- Best SPF products
- Best in wearable tech
- Best in accessories
- Best in summer swim
• FITNESS Welcome to Speed School,
Ladies: Lessons in picking up the pace.
• HEALTH The Migraine Diaries: How to
solve your migraine problems
• WELL-THY HOME with Domino magazine
Digital Coverage
• Father’s Day Center: Father/Daughter
videos, gift guides, and more
• Summer Love Package: The most romantic
summer of your life, including books,
movies, makeup, dates, perfumes,
and more
• Beauty Awards Countdown: BTS video
released on Periscope of our beauty
editors judging the Beauty Awards
shorts, dresses and skirts
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]
Women’s Health Media Kit 2016 INTEGRATED
Editorial Calendar
continued
July/August
Fitness Flip
Our annual fitness special includes the
top five finalists for 2016 Next Fitness Star,
the latest workout gear, fun fitness trends,
and best training tips ever.
In-book Coverage
• BONUS 2016 Olympics Bonus: Includes
Gold Medal Workout advice and the fitchick lust list (a.k.a. athletes’ favorite beauty
products, apparel, and accessories), healthy
meals that fuel you, and more!
• BEAUTY How to shop for beauty products
online, including hair, makeup, skin,
fragrance
• BEAUTY Summer nail trends
• FASHION Easy styles to wear when it’s hot
Digital Coverage
• Next Fitness Star Center: Road to NFS
webisodes, “vote for me” Instagram videos,
judges profiles, and more
• Olympics Center: Athlete profiles, video
roundups of previous Olympic moments,
and fan reporting. #OlympicMoments: WH
live-tweets select women’s events. Video
package demo-ing an Olympian workout.
• #NailedIt: A nail art Instagram campaign
with a new design every day of the month.
• Workout Generator that offers the perfect
routine for readers based on their lifestyles,
goals & time
September
Style Flip
Coolest Denim, First glimpse at Fall trends,
top accessories, dress like a boss. Plus: the
best new hair and makeup looks for fall.
In-book Coverage
• BEAUTY Fall Hair
• BEAUTY The Acne Diaries:Solutions for
real women
• FITNESS RUN 10 FEED 10 5th Anniversary:
Our list of the historical moments & most
influential people that helped spark the
boom in women's running
• HEALTH The latest update on birth control
Digital Coverage
• RUN 10 FEED 10 Center: Slideshows of
special moments from the past five years,
interviews with our Editor-in-Chief and
Publisher, and blog posts from new celeb
ambassadors
• RUN 10 Wall of Fame: Infographic on the
celebs that have participated
• Your New Closet Staples: Fall must-haves
for four different scenarios: when you want
to be sexy, comfy or professional, or when
you want a girls’ night out
October
Game Changers
Our second-annual Game Changer awards
honoring notable women making strides in
health and fitness. This year’s issue will
potentially include a gummy subscriber cover
featuring the winner of our “American’s most
game-changing woman” contest.
In-book Coverage
• BEAUTY Customizable Beauty: Products/
treatments for specific hair and skin types
• BEAUTY Lazy Hairstyles for Active Girls
• FASHION Waterproof: The best rain
gear for fall
• FASHION Every Body: Perfect fall pieces for
every body type & how to style them
• FITNESS How to rock your workout in cold,
dark, and rainy weather
• HEALTH Cancer update
Digital Coverage
• Extended interviews with the
Game Changers
• Game-changing social media campaign
slideshow
• Everyday Game Changers: Real women
changing the game in their own necks of
the woods
• Breast Cancer Awareness Month center
November
Supermarket Stars
The healthiest packaged foods on shelves
right now.
In-book Coverage
• BEAUTY Bye, Bye, Dry: Moisturizing tips
from head to toe
• BEAUTY Nail Styling: Denim, tweed, and
velvet are all usually associated with fall
clothes, but now they’re being used as
inspiration for nails
• FASHION The anatomy of a great coat
• FITNESS/CAREER We explore the
surprising and intricate relationship
between a woman's workouts and
her work.
• HEALTH Cold & Flu update
Digital Coverage
• BTS video of the Supermarket Stars judging
by WH editors
• Supermarket Speed-Round: Aisle-by-aisle
video guide through the supermarket with
a nutritionist
• Gratitude List: A slideshow of real women
thanking their friends, family, trainers,
therapists, for everything they do for them
• The Ultimate Guide to Fighting Off the
Flu: 100+ tips and myths that will keep you
healthy all winter long.
• Election 2016: Website coverage of the big
issues and concerns for women, with polls,
surveys, infographics, and more
December
Holiday Gift Guide
OMGifts! Presents that will elicit amazing
reactions!
In-book Coverage
• BEAUTY The best of winter fragrances
• BEAUTY Winter Wish Lists: Everything you
need and want for gorgeous hair, makeup,
and nails
• FASHION Fresh, unexpected ways to
wear lace
• FASHION The cool-girl guide to wearing
(and tying) scarves
• FITNESS Insider Training: Experts share
fresh tips for boosting the effectiveness
(and enjoyment!) of your cardio machine
workouts
Digital Coverage
• #WHHolidaySpirit: Readers tweet us their
holiday present suggestions for women
and children in shelters and we deliver our
favorites in a giant gift basket
• OMGIF! guide: OMGifts!, presented
in GIF form
• Video: Acne facts and fiction
For more information, please contact Women’s Health National Advertising Director:
Alex DeSanctis at 212.573.0327, [email protected]