Radio Market Report June 2014

Transcription

Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Survey Schedule
June 2014
May 22 - June 18
July 2014
June 19 - July 16
August 2014
July 17 - August 13
September 2014
August 14 - September 10
October 2014
September 11 - October 08
November 2014
October 09 - November 05
December 2014
November 06 - December 03
Holiday 2014
December 04 - December 31
January 2015
January 08 - February 04
February 2015
February 05 - March 04
This report not accredited by the MRC
This service is not part of a regular syndicated rating
service accredited by the MRC. Nielsen has
requested accreditation for this service and does
provide syndicated services which are accredited.
Contents
Market Information
MI-1
Country of Origin Sample Information
MI-12
Preface
Station Information
MI-13
This report is designed to provide radio audience
estimates representing radio listening during an
average week for this market for this survey period
and other information. The estimates are based on
listening information recorded by Personal People
Meters carried by persons six years of age and older.
All audience estimates are approximations subject to
statistical variations and other limitations. The
reliability of audience estimates cannot be determined
to any precise mathematical value or definition.
Metro Market Profile
MI-18
Metro Market Profile Sources
MI-28
This report is intended to furnish radio station,
advertiser, and agency clients of Nielsen with an aid
in evaluating radio audience size and composition.
Nielsen attempts to provide herein a description of
methodology for Nielsen Radio audience estimates
contained in this report.
March 2015
March 05 - April 01
April 2015
April 02 - April 29
May 2015
April 30 - May 27
Warning
Special Notices
SP-1
Listener Estimates
LE-1
Target Listener Trends
LE-1
Target Listener Estimates
LE-481
Listener AQH Composition
LE-673
Listener Cume Composition
LE-678
Listening Locations
LE-682
Time Spent Listening
LE-686
Cume Duplication Percent
LE-701
Exclusive & Overnight Listening
LE-707
Ethnic Composition
LE-709
All Nielsen Radio audience estimates and Nielsen Radio maps are proprietary and
confidential.
Methodology
ME-1
Audience Estimates Reliability
ME-1
All Nielsen Radio Audience Estimates and Nielsen Radio Maps are Proprietary and
Confidential. The unauthorized use of any Nielsen Radio audience estimate or map
constitutes copyright infringement that could subject the infringer to statutory damages
of up to $150,000 and criminal penalties of up to 10 years imprisonment and a $500,000
fine pursuant to Chapter 5, Sections 504 and 506 of Title 17 of the U.S. Code.
Description of Methodology
ME-2
DMA is a registered trademark of The Nielsen Company (US), LLC.
Please note: Users of this report should become familiar with the sections of this
report titled "Description of Methodology" and "Limitations." The Ratings Reliability
Estimator provides the ability to estimate reliability and effective sample bases for this
report and can be accessed under the Methodology tab.
The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report ("Nielsen Radio eBook") and are for the
exclusive use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use.
Radio Market Report, June 2014
Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C.
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Indianapolis PPM
Metro
DMA®
Metro Rank: 40
For definitions of
the geographic
terms found on
this map, see
"Glossary of
Selected Terms"
in the "Description
of Methodology."
Parties not authorized to use this report may not reproduce this map for any purpose, including but not
limited to sales, marketing, advertising or promotional purposes, without the express written permission of
The Nielsen Company (US), LLC.
Market Information, MI-1 of 28
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Population Estimates and Average Daily In-Tab
Persons by County
Metro
County/Sampling Unit
State Area
BOONE
HAMILTON
HANCOCK
HENDRICKS
JOHNSON
MARION
MORGAN
SHELBY
IN
IN
IN
IN
IN
IN
IN
IN
Total Metro
B - Black
M - Metro County
H - Hispanic HDA - High-Density Area
M
M
M
M
M
M
M
M
HDA
B
Est.
P6+ Pop.
55,600
272,200
66,300
141,200
133,900
846,600
64,500
41,300
1,621,600
Est.
Pop.
% P6+
Installed
Persons
By
County
In-Tab
Sample
3.4
16.8
4.1
8.7
8.3
52.2
4.0
2.5
44
200
50
114
123
651
46
56
33
161
41
88
97
516
42
46
Unwtd
In-Tab
%
3.2
15.7
4.0
8.6
9.5
50.4
4.1
4.5
1,285 1,024
REM - Remainder portion of geographic split county
Effective with the October 2013 survey, population estimates
for this report are based on Nielsen Demographics 1/1/14
whole-county population estimates (Census 2010-based).
For split-county population estimates, the 1/1/14 whole-county
populations are allocated to the respective split counties,
based on Nielsen Demographics 1/1/13 zip code population
estimates (Census 2010-based).
Wtd
In-Tab
%
3.4
17.5
4.0
8.6
8.2
51.6
3.9
2.8
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Population Estimates and Average Weekly In-Tab
Persons by County
Metro
County/Sampling Unit
State Area
BOONE
HAMILTON
HANCOCK
HENDRICKS
JOHNSON
MARION
MORGAN
SHELBY
IN
IN
IN
IN
IN
IN
IN
IN
M
M
M
M
M
M
M
M
HDA
B
Est.
Pop.
In-Tab
% P6+ Sample
55,600 3.4
272,200 16.8
66,300 4.1
141,200 8.7
133,900 8.3
846,600 52.2
64,500 4.0
41,300 2.5
1,621,600
Total Metro
B - Black
M - Metro County
H - Hispanic HDA - High-Density Area
Est.
P6+ Pop.
27
137
32
72
77
432
39
38
Unwtd
In-Tab
%
3.2 3.4
16.0 17.4
3.8 4.0
8.5 8.6
9.0 8.2
50.6 51.8
4.5 3.9
4.4 2.7
853
REM - Remainder portion of geographic split county
Effective with the October 2013 survey, population estimates
for this report are based on Nielsen Demographics 1/1/14
whole-county population estimates (Census 2010-based).
For split-county population estimates, the 1/1/14 whole-county
populations are allocated to the respective split counties,
based on Nielsen Demographics 1/1/13 zip code population
estimates (Census 2010-based).
Wtd
In-Tab
%
Indianapolis PPM
Radio Market Report
June 2014
Population Estimates and Average Daily Installed
and In-Tab Persons by Demographics
Metro
Estimated
Population
Demographics
Men
Women
12+
708,400
12-24
18+
Estimated
Population
% P6+
Installed
Persons by
Demo
In-Tab
Sample
453
Unweighted
In-Tab %
44.2
Weighted
In-Tab %
43.7
555
43.7
159,000
9.8
127
90
8.8
9.8
630,800
38.9
489
407
39.8
38.9
18-24
81,400
5.0
61
45
4.4
5.0
18-34
198,100
12.2
149
111
10.8
12.2
18-49
378,500
23.3
288
228
22.2
23.3
25-34
116,700
7.2
87
66
6.4
7.2
25-54
358,500
22.1
275
223
21.8
22.1
35-44
119,200
7.4
91
75
7.3
7.4
45-49
61,200
3.8
49
42
4.1
3.8
50-54
61,400
3.8
48
40
3.9
3.8
55-64
101,400
6.3
80
72
7.1
6.3
65+
89,500
5.5
73
67
6.5
5.5
12+
759,900
46.9
613
496
48.4
46.9
12-24
154,500
9.5
122
84
8.2
9.5
18+
685,600
42.3
555
457
44.6
42.3
18-24
80,200
4.9
64
45
4.3
4.9
18-34
203,800
12.6
148
108
10.5
12.6
18-49
390,400
24.1
305
234
22.8
24.1
25-34
123,600
7.6
84
63
6.2
7.6
25-54
374,900
23.1
305
246
24.0
23.1
35-44
123,600
7.6
104
83
8.1
7.6
45-49
63,000
3.9
53
43
4.2
3.9
50-54
64,700
4.0
64
57
5.5
4.0
55-64
110,400
6.8
98
88
8.6
6.8
65+
120,100
7.4
88
79
7.7
7.4
Persons
18+
1,316,400
81.2
1,044
864
84.4
81.2
Children
6-11
153,300
9.5
117
75
7.3
9.5
Teens
12-17
151,900
9.4
124
85
8.3
9.4
Black
P6+
257,900
15.9
222
177
17.2
15.9
Hispanic
P6+
105,000
6.5
110
85
8.3
6.5
Persons 18+ Employed Full Time
691,100
42.6
547
449
43.8
42.6
Persons 18+ Not Employed Full Time
625,300
38.6
497
416
40.6
38.6
Persons With Children In HH1
846,200
52.2
641
482
47.1
52.2
Persons with No Children In HH1
775,400
47.8
644
541
52.9
47.8
1,621,600
100.0
1,285
1,024
100.0
100.0
Effective with the October 2013
survey, population estimates for this
report are based on Nielsen
Demographics 1/1/14 whole-county
population estimates (Census 2010based).
Where available, estimates of
Spanish Primary language usage are
provided by The Nielsen Company
(US), LLC as percentages of the
Hispanic population. Nielsen applies
these percentages to the Nielsen
Demographics 1/1/14 estimate of
total Hispanic persons.
Employment data are based upon
Metropolitan Statistical Area average
monthly full time employment rates
from the Current Population Survey
from July 2012 to June 2013. These
rates are applied to the January
2014 population by Nielsen.
Estimates for demographic groups
with in-tab less than 30 have suspect
reliability and should be used with
caution.
1
Persons 6+
Children refers to persons less than
18 years old.
© 2014 Nielsen
Indianapolis PPM
Radio Market Report
June 2014
Population Estimates and Average Weekly In-Tab
Persons by Demographics
Metro
Estimated
Population
Demographics
Men
Women
Estimated
Population
% P6+
In-Tab
Sample
Unweighted
In-Tab %
Weighted
In-Tab %
12+
708,400
12-24
159,000
9.8
69
8.1
9.8
18+
630,800
38.9
353
41.4
38.9
43.7
385
45.2
43.7
18-24
81,400
5.0
37
4.3
5.0
18-34
198,100
12.2
87
10.2
12.2
18-49
378,500
23.3
187
21.9
23.3
25-34
116,700
7.2
51
5.9
7.2
25-54
358,500
22.1
187
21.9
22.1
35-44
119,200
7.4
62
7.3
7.4
45-49
61,200
3.8
38
4.4
3.8
50-54
61,400
3.8
36
4.2
3.8
55-64
101,400
6.3
67
7.8
6.3
65+
89,500
5.5
63
7.4
5.5
12+
759,900
46.9
415
48.6
46.9
12-24
154,500
9.5
58
6.8
9.5
18+
685,600
42.3
389
45.5
42.3
18-24
80,200
4.9
32
3.8
4.9
18-34
203,800
12.6
82
9.6
12.6
18-49
390,400
24.1
184
21.5
24.1
25-34
123,600
7.6
50
5.9
7.6
25-54
374,900
23.1
203
23.8
23.1
35-44
123,600
7.6
64
7.5
7.6
45-49
63,000
3.9
37
4.4
3.9
50-54
64,700
4.0
52
6.1
4.0
55-64
110,400
6.8
80
9.3
6.8
65+
120,100
7.4
74
8.6
7.4
Persons
18+
1,316,400
81.2
741
86.9
81.2
Children
6-11
153,300
9.5
53
6.2
9.5
Teens
12-17
151,900
9.4
59
6.9
9.4
Black
P6+
257,900
15.9
150
17.6
15.9
Hispanic
P6+
105,000
6.5
70
8.2
6.5
Persons 18+ Employed Full Time
691,100
42.6
383
44.9
42.6
Persons 18+ Not Employed Full Time
625,300
38.6
359
42.0
38.6
Persons With Children In HH1
846,200
52.2
378
44.3
52.2
Persons with No Children In HH1
775,400
47.8
476
55.7
47.8
1,621,600
100.0
853
100.0
100.0
Where available, estimates of
Spanish Primary language usage are
provided by The Nielsen Company
(US), LLC as percentages of the
Hispanic population. Nielsen applies
these percentages to the Nielsen
Demographics 1/1/14 estimate of
total Hispanic persons.
Employment data are based upon
Metropolitan Statistical Area average
monthly full time employment rates
from the Current Population Survey
from July 2012 to June 2013. These
rates are applied to the January
2014 population by Nielsen.
Estimates for demographic groups
with in-tab less than 30 have suspect
reliability and should be used with
caution.
1
Persons 6+
Children refers to persons less than
18 years old.
© 2014 Nielsen
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Metro Black/Hispanic High-Density Area
Combined
HDBA
Total Persons 6+
In-Tab
Est. Persons
175
286,900
Ethnic* Persons 6+
In-Tab
Est. Persons
95
148,100
For total Metro in-tab counts for applicable ethnic groups, see "Population Estimates and
Average Daily Installed and In-Tab Persons by Demographics."
* HDBA includes only Black 6+
HDHA includes only Hispanic 6+
For split-county population estimates,
the 1/1/14 whole-county populations
are allocated to the respective split
counties, based on Nielsen
Demographics 1/1/13 zip code
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Persons and Household Sample Summary
Persons Sample Summary
Average Daily Phone Status
Persons 6+
Total Persons in Monthly Sample
Installed Persons
In-Tab Persons
In-Tab Rate
Average Daily Persons
Installed Persons
In-Tab Persons
In-Tab Rate
In-Tab Target
Designated Delivery Index (DDI) 1
Compliance-Capable Persons 2
Compliance Rate 3
Installed
Households
Cell Phone
Landline
No Phone
1,411
1,382
97.9%
1,285
1,024
79.7%
1,019
100
1,206
84.9%
Total Person-Days of Measurement
Installed
Persons
196
329
0
In-Tab
Persons
454
831
0
348
676
0
Panel Turnover
P6+ Panel Turnover 4
1
DDI =
Actual In-Tab
In-Tab Target
10.0%
x 100
2
Compliance-capable persons excluded panelists who are
known to be away from home and panelists who experienced
technical issues that prevented them from achieving In-Tab.
3
Compliance Rate =
28,665
In-Tab Persons
Compliance-Capable Persons
4
Turnover Rate for Report Period =
# of Panelist Installed on First Day of Report Period
but Not the Last Day
# of Panelists Installed on the First Day of the Report Period
Sample Performance Indicator Results
Unified Persons Sample Performance Indicator 5
Average
Daily
Matched Address-Based (AB)
Persons SPI
Unmatched AB Persons SPI
Unified Persons SPI 6
5
6
Panel Composition by Sample Type
Total
Monthly
23.2%
12.9%
18.7%
29.7%
18.0%
24.6%
The Unified Persons Sample Performance Indicator (SPI)
combines the sample performance indicator for the RDD
landline sample and the address-based sample based on the
percentage of the installed panel represented by each sample
type. Note that any RDD sample remaining in this market is
included in the Unified SPI as part of the total sample. However,
the RDD Persons SPI is not provided separately as the small
and declining amount of the RDD sample makes this number
highly variable and not very impactful on total Unified Persons
SPI.
Average
Daily
Installed Persons
Installed Persons Recruited from
RDD Sample
RDD Landline Installed Sample
Percentage
Matched AB Sample
Matched AB Installed Sample
Percentage
Unmatched AB Sample
Unmatched AB Installed Sample
Percentage
Unified Persons SPI =
(RDD Persons SPI x RDD Installed Sample Percentage)
+ (Matched AB Persons SPI x
Matched AB Installed Sample Percentage)
+ (Unmatched AB Persons SPI x
Unmatched AB Installed Sample Percentage)
Total
Monthly
1,285
1,411
0
0
0.0%
0.0%
720
793
56.1%
56.2%
564
618
43.9%
43.8%
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Sample Performance Indicator Results
Matched AB Sample Performance Results 7
Average
Daily
Estimated Eligible Persons in Basic
Households
In-Tab Basic Persons
Matched AB Persons SPI 8
7
8
Unmatched AB Sample Performance Results
Total
Monthly
883
205
23.2%
924
275
29.7%
These results are for the portion of the sample that is selected
from the address-based frame and is matched to a landline
telephone number.
Persons SPI (Sample Performance Indicator) =
(In-Tab Matched AB Basic Persons)
(Estimated Eligible Persons in Matched AB Basic Households)
9
10
11
12
13
These results are for the portion of the sample that is selected
from the address-based frame and cannot be matched to a
landline phone number.
Screener return rate results are aggregate results for the
previous two years on a monthly rolling basis. Note that not all
usable screeners will be selected for recruitment as selection
may be stratified by phone status, geographic area, or other
characteristics and screener returns may be expired from the
selection pool prior to being selected for recruitment.
Telephone Basic Installed Percentage is the percentage of
estimated eligible unmatched AB Basics that were telephone
recruited and are currently installed in the panel.
Unmatched Telephone Success Rate (the percentage of
estimated eligible unmatched address-based sample recruited
by mail and telephone) =
(Screener Return Rate) x
(Telephone Basic Installed Percentage)
The IPR Recruitment Selection Rate represents the percentage
of Basic sample that did not return a screener questionnaire
and have been selected for in-person recruitment. It is
calculated monthly, based on the sample added to the pool in
the last 2 to 18 months.
Screener Return Rate 10
Estimated Eligible Addresses
Usable Returns
Screener Return Rate
Unmatched Telephone Recruited
Basic Household Results
Rolling Two-Year
815
220
27.0%
Average
Daily
Estimated Eligible Basics Selected for
Recruitment
Installed Basic Households
Basic Installed Percentage 11
Unmatched Telephone
Success Rate 12
In-Person Recruitment (IPR)
Selection Rate 13
Eligible Basics in Recruitment Pool
Selected for In-Person Recruitment
Selection Percentage
IPR Installation Results
7.7%
8.9%
383
178
46.5%
383
178
46.5%
17.3%
Average
Daily
190
141
74.5%
12.9%
Total
Monthly
212
62
29.3%
18.8%
Total
Monthly
216
207
95.8%
18.0%
14
IPR Installed Percentage represents the percentage of eligible
households that were selected for in-person recruitment and
are currently installed in the panel. This is a measure of all
installed IPR households. Unlike the IPR Recruitment Selection
Rate, there is no date parameter. Because of this, in certain
markets the number of installed IPR households may be higher
than the number of IPR households selected from the
recruitment pool.
15
The Unmatched AB Installed Percentage combines the results
of telephone recruitment and in-person recruitment.
Unmatched AB Installed Percentage =
(Unmatched Telephone Success Results) +
((1 - Screener Return Rate) x Selection Percentage x IPR
Basic Installed Percentage)
16
The Unmatched AB SPI represents the average percentage of
the estimated eligible address-based sample that provides
usable data on any given day.
Unmatched SPI =
(AB Installed Percentage) x (Basic In-Tab Rate)
Total
Monthly
91
30
32.9%
208
59
28.2%
Installed Basic Persons
In-Tab Basic Persons
Basic In-Tab Rate
Unmatched AB Persons SPI 16
815
220
27.0%
83
24
28.5%
Average
Daily
Estimated Eligible Basic Households
Selected for IPR Recruitment
Installed IPR Basic Households
IPR Basic Installed Percentage 14
Unmatched AB Installed
Percentage 15
Unmatched AB Basic In-Tab Rate
9
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Alternate Response Rate Results
Unified AB Alternate Response Rate 17
22
Average Daily
Installed Alternate Households
Installed Matched Alternate Households
Installed Matched Percentage 18
325
168
51.8%
Installed Unmatched Alternate Households
Installed Unmatched Percentage 19
156
48.2%
Matched Alternate Response Rate 20
Unmatched Alternate Response Rate 21
Unified Alternate Response Rate 22
7.4%
4.6%
6.0%
17
These results are based on enumeration, recruitment,
retention, and average daily In-Tab performance for both
Matched and Unmatched address-based Alternate sample.
18
Installed Matched Percentage (percentage of installed Matched
Alternate households compared to all installed Alternate
households) =
(Average Daily Installed Matched Alternate Households)
(Average Daily Installed Alternate Households)
19
(Average Daily Installed Alternate Households)
Based on the results of phone enumeration, phone recruitment,
retention, and average daily In-Tab for Matched Alternate
households. This rate =
Based on the results of mail enumeration, phone recruitment,
in-person recruitment, retention, and average daily In-Tab for
Unmatched Alternate households. The rate =
(((Unmatched Enumeration Success Rate
x Unmatched Recruitment Success Rate
x Unmatched Retention Rate)
+ ((1-Unmatched Enumeration Success Rate)
x In-Person Recruitment (IPR) Design Target
x In-Person Recruitment (IPR) Success Rate
x In-Person Recruitment (IPR) Retention Rate)
x (Unmatched Average Daily In-Tab Rate)))
Matched AB Alternate Response Rate 23
Rolling
Two-Year
Estimated Eligible Households Selected for
Phone Enumeration
Households Completing Phone Enumeration
Matched Enumeration Success Rate 24
33,187
12,854
38.7%
Phone Recruitment
Households Agreeing to Participate in the Panel
Matched Recruitment Success Rate 25
730
308
42.2%
Average Daily
7.4%
Matched Alternate Response Rate
23
These results are for the portion of the Alternate sample that is
selected from the address-based frame and can be matched to
a landline phone number.
24
Based on aggregate results for the previous two years of
Alternate enumeration that is attempted by phone. Not all
Alternate households completing phone enumeration will be
selected for recruitment as selection will be stratified by
household demographics, and a portion of phone enumerated
Alternate sample will expire from the selection pool prior to
being selected for recruitment. Note that Alternate households
that complete phone enumeration are included in this
calculation even if the household is found to be ineligible at a
later stage. The rate =
(Households Completing Phone Enumeration)
474
381
80.4%
Installed Persons
In-Tab Persons
Matched Average Daily In-Tab Rate 27
(Estimated Eligible Households Selected for
Phone Enumeration)
302
169
56.0%
Eligible Households Recruited in the Panel
Households Currently Installed in the Panel
Matched Retention Rate 26
x 100
((Matched Enumeration Success Rate)
x (Matched Recruitment Success Rate)
x (Matched Retention Rate)
x (Matched Average Daily In-Tab Rate)) x 100
21
(((Matched Alternate Response Rate)
x (Average Daily Installed Matched Percentage))
+ ((Unmatched Alternate Response Rate)
x (Average Daily Installed Unmatched Percentage)))
Current Month
Installed Unmatched Percentage (percentage of installed
Unmatched Alternate households compared to all installed
Alternate households) =
(Average Daily Installed Unmatched Alternate Households)
20
x 100
Based on the results of phone and mail enumeration, phone
recruitment, in-person recruitment, retention, and average daily
In-Tab for Matched and Unmatched Alternate households. This
rate =
x 100
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Alternate Response Rate Results (continued)
25
Alternate recruitment that is attempted by phone. Note that
Alternate households that complete phone recruitment are
included in this calculation even if the household is found to be
ineligible at a later stage. The rate =
(Households Agreeing to Participate in the Panel)
x 100
(Estimated Eligible Households Selected for Phone
Recruitment)
26
Based on the total number of Matched Alternate households
that were recruited as of the last day of the reporting period
and the number of Matched Alternate households that were
installed as of the last day of the reporting period. The rate =
27
Matched Average Daily In-Tab Rate =
(Average Daily In-Tab Persons During Report Period)
(Average Daily Installed Persons During Report Period)
Alternate enumeration that is attempted by mail. Not all
Alternate households completing mail enumeration will be
selected for recruitment as selection will be stratified by
household demographics, and a portion of mail enumerated
Alternate sample will expire from the selection pool prior to
being selected for recruitment. Note that Alternate households
that complete mail enumeration are included in this calculation
even if the household is found to be ineligible at a later stage.
The rate =
Mail Enumeration)
30
Alternate recruitment that is attempted by phone. Note that
Alternate households that complete phone recruitment are
Phone Recruitment)
x 100
Based on the total number of Unmatched Alternate households
that were recruited as of the last day of the reporting period
and the number of Unmatched Alternate households that were
installed as of the last day of the reporting period. The rate =
(Households Currently Installed in the Panel)
(Eligible Households Recruited in the Panel)
38,003
10,088
26.5%
Phone Recruitment
Households Agreeing to Participate in the Panel
Unmatched Recruitment Success Rate 30
729
294
40.3%
x 100
15.0%
Rolling
Two-Year
In-Person Recruitment
Households Recruited in the Panel through
In-Person Recruitment
In-Person Recruitment (IPR) Success Rate 33
0
0
0.0%
Current Month
Eligible Households Recruited In-Person in
the Panel
In-Person Recruited Households Currently
Installed in the Panel
In-Person Recruitment (IPR) Retention Rate 34
0
0
0.0%
Average Daily
Installed Persons
In-Tab Persons
Unmatched In-Tab Rate 35
Unmatched Alternate Response Rate
375
297
79.2%
4.6%
32
Target IPR selection rate for Alternate households that did not
return a screener questionnaire within the market.
33
Alternate recruitment that is attempted in person. Note that
Alternate households that complete in-person recruitment are
(Households Recruited in the Panel through In-Person
Recruitment)
(Estimated Eligible Households Selected for In-Person
Recruitment)
288
155
53.8%
In-Person Recruitment (IPR) Design Target 32
x 100
(Households Agreeing to Participate in the Panel)
31
Estimated Eligible Households Selected for Mail
Enumeration
Households Completing Mail Enumeration
Unmatched Enumeration Success Rate 29
x 100
These results are for the portion of the Alternate sample that is
selected from the address-based frame and cannot be
matched to a landline phone number.
(Households Completing Mail Enumeration)
Rolling
Two-Year
Eligible Households Recruited in the Panel
Households Currently Installed in the Panel
Unmatched Retention Rate 31
x 100
(Eligible Households Recruited in the Panel)
29
28
Current Month
(Households Currently Installed in the Panel)
28
Unmatched AB Alternate Response Rate
x 100
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Alternate Response Rate Results (continued)
34
Based on the total number of Unmatched Alternate households
that were recruited in person as of the last day of the reporting
period and the number of Unmatched in-person recruited
Alternate households that were installed as of the last day of
the reporting period. The rate =
(In-Person Recruited Households Currently Installed in
the Panel)
(Eligible Households Recruited In Person in the Panel)
35
Unmatched Average Daily In-Tab Rate =
(Average Daily In-Tab Persons During Report Period)
(Average Daily Installed Persons During Report Period)
x 100
x 100
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Percent of Hispanics 6+ Providing
Hispanic Country/Region of Origin Information
Metro
Avg. Daily
Installed H6+
Total Hispanic 6+
% H6+ With Country of Origin Data
1
Avg. Daily
In-Tab H6+
110
85
100.0
100.0
Population estimates are from the
American Community Survey 20062010, Published Tables and Public
Use Micro Data, Census Bureau,
Washington D.C.
Hispanic Country/Region of Origin Sample
Information
Metro
Panel Distribution
Mexican
Puerto Rican
Cuban
Dominican
Central American
South American
All Other Hispanic
Refuse / Don't Know
Hispanic 6+
Population
Estimates (%)1
72.4
4.9
1.1
1.4
11.6
5.5
3.0
N/A
Average Daily
Average Daily
Installed
In-Tab Hispanics
Hispanics 6+ (%)
6+ (%)
52.4
50.6
19.1
19.2
3.6
4.7
0.9
1.2
16.4
17.7
4.6
5.5
3.0
1.2
0.0
0.0
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Stations Home to Nielsen Radio Metro Area
WCBK-FM 102.3
WEDJ-FM 107.1
P O BOX 1577
MARTINSVILLE, IN 46151
Phone:
Fax:
Format: Country
Owner: Mid-America Radio Group
Sales Rep: N/A
Network: CMLS
City of LIc./Alt City ID: Martinsvll/Moorsvll, IN
County/Split Co.: Morgan, IN
ERP (watts) / HAAT (meters): 6,000/94
1800 NORTH MERIDIAN ST#605
INDIANAPOLIS, IN 46202
Phone: (317) 924-1071
Fax: (317) 924-7766
Format: Mexican Regional
Owner: Continental Broadcast Group LLC
Sales Rep: UNIVISION RADIO SALES
Network: IND
City of LIc./Alt City ID: Danville/Indy, IN
County/Split Co.: Hendricks, IN
WFDM-FM 95.9 §
645 INDUSTRIAL DR
FRANKLIN, IN 46131
Phone: (317) 736-4040
Fax: (317) 736-4781
Format: News Talk Information
Owner: Pilgrim Communications LLC
Sales Rep: IN HOUSE
Network: TRN, CMLS
City of LIc./Alt City ID: Franklin/Indianapls, IN
County/Split Co.: Johnson, IN
WFNI-IA AM Stream
40 MONUMENT CIR STE 400
Phone: (317) 684-8753
Fax: (317) 684-2003
Format: All Sports
Owner:
Sales Rep: EASTMAN RADIO, INC
Network: ESPN
City of LIc./Alt City ID: Indianapolis, IN
County/Split Co.: Marion, IN
(s) WHZN-FM 88.3
7702 INDIAN LAKE RD
Phone: (317) 826-9255
Fax: (317) 823-2396
Format: Contemporary Christian
Owner: Olivet Nazarene University
Sales Rep: N/A
Network: IND
City of LIc./Alt City ID: Newwhitelnd/Indnpls, IN
(s) WFMS-FM 95.5 §
6810 N SHADELAND AVE
Phone: (317) 842-9550
Fax: (317) 577-3361
Format: Country
Owner: Cumulus Media Holdings Inc
Sales Rep: KATZ RADIO
Network: IND
City of LIc./Alt City ID: Fishers, IN
County/Split Co.: Hamilton, IN
(s) WFYI-FM 90.1 §
1630 N MERIDIAN ST
Phone: (317) 636-2020
Fax: (317) 396-2976
Owner: Metropolitan Indianapolis Public Broadcasting Inc
Sales Rep: NATIONAL PUBLIC MEDIA
Network: NPR, PRI, APM
(s) WIBC-FM 93.1 §
Phone: (317) 684-8704
Fax: (317) 684-2004
Owner: Emmis Communications
Network: CMLS
(s) WFBQ-FM 94.7 §
6161 FALL CREEK RD
Phone: (317) 257-7565
Fax: (317) 253-6501
Format: Classic Rock
Owner: Clear Channel Communications Inc
Network: PRMIER
(s) WFNI-AM 1070 §
Phone: (317) 684-8753
Fax: (317) 684-2003
Format: All Sports
Network: ESPN
Power Day/Night (watts): 50,000/10,000
(s) WHHH-FM 96.3 §
21 EAST ST JOSEPH ST
Phone: (317) 266-9600
Fax: (317) 328-3870
Format: Rhythmic Contemporary Hit Radio
Owner: Radio One Inc
Network: PRMIER
(s) WIBC-F2 FM HD2
Phone: (317) 684-8704
Fax: (317) 684-2004
Format: All Sports
Owner:
Sales Rep: N/A
Network: ESPN
Network Affiliation Abbreviations
APM: American Public Media
APNET: Associated Press Radio Network
BBC: British Broadcasting Corporation
CBS: CBS Radio Networks
CBSSP: CBS Sports Radio
CMLS: Cumulus Radio Networks
DIAL: Dial Global
DISNEY: Disney Radio Network
ESPN: ESPN Radio Network
FOXNEW: Fox News Network
FOXSP: Fox Sports Network
IRNUSA: IRN/USA Radio Network
MRN: Motor Racing Network
NPR: National Public Radio
PRI: Public Radio International
PRMIER: Premiere Radio Networks
SRN: Salem Radio Network
TRN: Talk Radio Network
WWO: Westwood One Radio Network
YAHSP: Yahoo Sports Radio
IND: Denotes stations that have not reported to
Nielsen an affiliation with any of the above
radio networks
(s) Authorized user of the service as of
the publication date.
§ 100% Simulcast requesting Total Line
Reporting under primary station's call
letters. See "Special Notices" section.
< > Indicates home status is based on
station’s Alternate City ID, rather than
on station’s legally authorized City of
License.
The data above are the most current data provided to Nielsen as of the last day of this survey period. Stations are
listed only if they have met Nielsen's Minimum Reporting Standards for this survey (see "Criteria for Reporting
Stations.") The county or split-county listing reflects the geographic location of the station's City of License.
Stations for which no Sales Representative or format information is on file with Nielsen are listed above by "N/A."
See the "Special Notices" section of this report for additional station information.
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
WIBC-IF FM Stream
Phone: (317) 684-8704
Fax: (317) 684-2004
Owner:
Network: CMLS
(s) WJJK-FM 104.5 §
Phone: (317) 842-9550
Fax: (317) 577-3361
Format: Adult Hits
Network: IND
City of LIc./Alt City ID: Noblesville, IN
County/Split Co.: Hamilton, IN
(s) WNDE-AM 1260 §
(s) WICR-FM 88.7 §
1400 E HANNA AVE
Phone: (317) 788-3280
Fax: (317) 788-3490
Format: Classical
Owner: University of Indianapolis
Sales Rep: N/A
Network: APNET, APM
WKLU-FM 101.9
5700 WEST OAKS BLVD
ROCKLIN, CA 95765
Phone: (916) 251-1600
Fax: (916) 251-1650
Owner: Educational Media Foundation
Sales Rep: IN HOUSE
Network: IND
City of LIc./Alt City ID: Brwnsbrg/Indianapls, IN
(s) WNOU-FM 100.9 §
6161 FALL CREEK RD
Phone: (317) 257-7565
Fax: (317) 253-6501
Format: All Sports
Network: YAHSP, PRMIER, FOXSP
21 E ST JOSEPH
Phone: (317) 266-9600
Fax: (317) 328-3870
Format: Pop Contemporary Hit Radio
Network: IND
City of LIc./Alt City ID: Speedwy/Indianapols, IN
WNTS-AM 1590
WRDZ-FM 98.3 §
1800 N MERIDIAN ST STE 603
Phone:
Fax:
Format: Spanish Adult Hits
Owner: Davidson Media Group LLC
Sales Rep: MCGAVREN GUILD
Network: IND
City of LIc./Alt City ID: Beech Grove/Indy, IN
Power Day/Night (watts): 5,000/500
630 W CARMEL DR STE 160
CARMEL, IN 46032
Phone: (317) 574-2000
Fax: (317) 581-1985
Owner: ABC/Disney
Sales Rep: MCGAVREN GUILD
Network: DISNEY
City of LIc./Alt City ID: Plainfield/Indnpols, IN
WIRE-FM 91.1 §
3500 DEPAUW BLVD STE 2085
Phone: (317) 870-8400
Fax: (317) 870-8404
Format: Adult Contemporary
Owner: Hoosier Broadcasting Corporation
Sales Rep: N/A
Network: IND
City of LIc./Alt City ID: Lebanon, IN
County/Split Co.: Boone, IN
(s) WLHK-FM 97.1 §
Phone: (317) 684-8704
Fax: (317) 684-2095
Format: Country
Network: IND
City of LIc./Alt City ID: Shelbyville/Indy, IN
County/Split Co.: Shelby, IN
(s) WNTR-FM 107.9 §
Phone: (317) 816-4000
Fax: (317) 816-4055
Format: Hot Adult Contemporary
Owner: Entercom
Network: IND
(s) WRWM-FM 93.9
Phone: (317) 842-9550
Fax: (317) 577-3361
Network: IND
City of LIc./Alt City ID: Lawrnce/Indianpolis, IN
DIAL: Dial Global
radio networks
License.
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
(s) WRZX-FM 103.3 §
6161 FALL CREEK RD
Phone: (317) 257-7565
Fax: (317) 253-6501
Format: Alternative
Network: PRMIER
WTTS-FM 92.3
400 ONE CITY CTR
BLOOMINGTON, IN 47401
Phone: (812) 332-3366
Fax: (812) 331-4570
Format: Album Adult Alternative
Owner: Sarkes Tarzian Inc
Sales Rep: CHRISTAL RADIO
Network: IND
City of LIc./Alt City ID: <Bloomington/Indy>, IN
County/Split Co.: Monroe, IN
(s) WYXB-FM 105.7
40 MONUMENT CIRCLE
Phone: (317) 684-8437
Fax: (317) 684-2024
Format: Soft Adult Contemporary
Network: IND
(s) WTLC-AM 1310
Phone: (317) 266-9600
Fax: (317) 261-4664
Format: Contemporary Inspirational
Network: PRMIER
(s) WXNT-AM 1430 §
Phone: (317) 816-4000
Fax: (317) 816-4055
Format: All Sports
Owner: Entercom
Network: CBSSP, WWO, PRMIER
(s) WTLC-FM 106.7 §
Phone: (317) 266-9600
Fax: (317) 328-3870
Format: Urban Adult Contemporary
Network: CMLS, PRMIER
City of LIc./Alt City ID: Greenwd/Indianapls, IN
WYGB-FM 100.3
825 WASHINGTON ST
COLUMBUS, IN 47201
Phone: (812) 378-1003
Fax: (812) 375-2555
Format: Country
Owner: Reising, Keith
Sales Rep: IN HOUSE
Network: MRN
City of LIc./Alt City ID: Edinburgh/Franklin, IN
(s) WZPL-FM 99.5 §
Phone: (317) 816-4000
Fax: (317) 816-4035
Owner: Entercom
Network: PRMIER, WWO
City of LIc./Alt City ID: Greenfield/Indy, IN
County/Split Co.: Hancock, IN
DIAL: Dial Global
radio networks
License.
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Stations Outside Nielsen Radio Metro Area
(s) WGNR-FM 97.9 §
WIKL-FM 101.7
WINN-FM 104.9
1920 W 53RD ST
ANDERSON, IN 46013
Phone: (765) 642-2750
Fax: (765) 642-4033
Format: Religious
Owner: Moody Bible Institute of Chicago Incorporated
Sales Rep: N/A
Network: SRN
City of LIc./Alt City ID: Anderson, IN
County/Split Co.: Madison, IN
5700 WEST OAKS BLVD
ROCKLIN, CA 95765
Phone: (916) 251-1600
Fax: (916) 251-1650
Sales Rep: IN HOUSE
Network: IND
City of LIc./Alt City ID: Elwood/Anderson, IN
P O BOX 1789
COLUMBUS, IN 47202
Phone: (812) 372-4448
Fax: (812) 372-1061
Owner: Findlay Publishing Company
Sales Rep: N/A
Network: IND
City of LIc./Alt City ID: Columbus, IN
County/Split Co.: Bartholomew, IN
WKKG-FM 101.5
WMDH-FM 102.5
WQME-FM 98.7
BOX 1789
COLUMBUS, IN 47202
Phone: (812) 372-4448
Fax: (812) 372-1061
Format: Country
Sales Rep: N/A
Network: IND
P O BOX 690
NEW CASTLE, IN 47362
Phone: (765) 282-7539
Fax: (765) 529-1688
Format: Country
Network: WWO, PRMIER, CMLS
City of LIc./Alt City ID: New Castle/Muncie, IN
County/Split Co.: Henry, IN
1100 E 5TH ST
ANDERSON, IN 46012
Phone: (765) 641-4349
Fax: (765) 641-3825
Owner: Anderson University Inc
Sales Rep: N/A
Network: NBCNEW
City of LIc./Alt City ID: Anderson, IN
WQRA-FM 90.5
WRZQ-FM 107.3
WWKI-FM 100.5
5700 WEST OAKS BLVD
ROCKLIN, CA 95765
Phone: (916) 251-1600
Fax: (916) 251-1650
Sales Rep: IN HOUSE
Network: IND
City of LIc./Alt City ID: Greencastle, IN
County/Split Co.: Putnam, IN
825 WASHINGTON ST
COLUMBUS, IN 47201
Phone: (812) 379-1077
Fax: (812) 375-2555
Format: Adult Contemporary
Sales Rep: N/A
Network: WWO
City of LIc./Alt City ID: Greensburg/Columbus, IN
County/Split Co.: Decatur, IN
519 N MAIN ST
KOKOMO, IN 46901
Phone: (765) 459-4191
Fax: (765) 456-1111
Format: Country
Network: CMLS, PRMIER, WWO
City of LIc./Alt City ID: Kokomo, IN
County/Split Co.: Howard, IN
WWWY-FM 106.1
WXCH-FM 102.9 §
BOX 1789
COLUMBUS, IN 47202
Phone: (812) 372-4448
Fax: (812) 372-1061
Format: Classic Hits
Sales Rep: N/A
Network: IND
City of LIc./Alt City ID: North Vernon, IN
County/Split Co.: Jennings, IN
825 WASHINGTON ST
COLUMBUS, IN 47201
Phone: (812) 379-1077
Fax: (812) 375-2555
Format: Oldies
Sales Rep: N/A
Network: WWO
DIAL: Dial Global
NBCNEW: NBC News Radio Network
radio networks
License.
REPORTING HD-‐MULTICAST STATIONS AND RADIO STATION STREAMS HD-‐MULTICAST S TATIONS A ND T HE S TREAMS O F A M, F M A ND H D-‐MULTICAST STATIONS A RE E LIGIBLE T O B E R EPORTED I N O UR R ADIO D IARY A ND P PM S ERVICES. HOW W E I DENTIFY RADIO S TATIONS IN O UR S ERVICES AND R EPORTS BAND ID AM FM IA IF F2, F3… G2, G3… STATION Analog AM station Analog FM station Internet stream of an AM station Internet stream of an FM station HD-‐multicast station Internet stream of an HD-‐multicast station EXAMPLE WAAA-‐AM WBBB-‐FM WAAA-‐IA WBBB-‐IF WBBB-‐F2, WBBB-‐F3 WBBB-‐G2, WBBB-‐G3 CREDITING A ND R EPORTING H D-‐MULTICAST S TATIONS A ND R ADIO S TATION S TREAMS The t able b elow s ummarizes o ur c rediting a nd r eporting p olicy f or d igital r adio s tations i n t he R adio D iary a nd P PM s ervices. RADIO DIARY RADIO PPM BAND ID INCLUDED IN PUR? STATION ESTIMATES REPORTED? INCLUDED IN PUMM? STATION ESTIMATES REPORTED? WAAA-‐HF YES YES+ YES YES+ WAAA-‐F2, WAAA-‐F3 YES YES YES YES Internet stream of an AM station WAAA-‐IA YES YES YES YES Internet Stream of an FM station WAAA-‐IF YES YES YES YES WAAA-‐G2, WAAA-‐G3 YES YES YES YES WAAA-‐SA YES NO NO* NO* Pure-‐Play Internet Streams (e.g., Pandora®) N/A NO NO NO NO Non-‐licensed radio N/A NO NO NO NO STATION TYPE HD-‐primary station HD-‐multicast stations Internet stream of an HD-‐multicast station Satellite radio +We automatically include an FM station’s HD-‐primary listening in the estimates published for the FM station. *At the time of this writing, SiriusXM™ has elected not to encode any of its channels for purposes other than testing. Copyright © 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Warning: The digital radio Band ID labels referenced in this report are proprietary to Arbitron and protected under terms of Nielsen authorized user agreements and/or Federal copyright and trademark law. Authorized users and purchasers of Nielsen data may display and use the Band ID labels provided the user clearly states that the labels are proprietary to Nielsen (e.g., “Nielsen retains all copyrights or other legal rights to the Band ID labels used herein.”). The reports may be used in accordance with the applicable license agreement between the authorized user and Nielsen. All other uses, unless Nielsen prior written approval is obtained, are expressly forbidden, and may subject the user to legal action, damages, and recovery of Nielsen legal expenses incurred in enforcing its intellectual property and proprietary rights. PPM® is a trademark of Arbitron Inc. Pandora® is a registered trademark of Pandora Media, Inc. SiriusXM™ is a trademark of SiriusXM. Market Information, MI-17 of 28
COR-‐14-‐09832 Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Household Data
Total Households
Metro Total
Total Households
Households by Income
Income
687,100
Metro Total
Under $15,000
$15,000-24,999
$25,000-34,999
$35,000-49,999
$50,000-74,999
$75,000-99,999
$100,000-149,999
$150,000+
Total Income ($000)
Income per Household
Median Income: $50,280
100.0
Metro %
85,242
77,896
79,802
98,979
126,054
83,001
83,742
52,384
$47,488,328
$69,114
Value of Owner-Occupied Housing Units
Value Of Unit
Metro Total
Less than $50,000
$50,000-79,999
$80,000-99,999
$100,000-149,999
$150,000-249,999
$250,000+
Median Value: $152,100
Monthly Contract Rent
Rent
Metro %
12.4
11.3
11.6
14.4
18.3
12.1
12.2
7.6
Education: Persons 25+
Education Level
Metro %
3.8
4.9
6.2
17.5
20.3
13.5
Metro Total
Number
Total enrollment
Full-time enrollment
Less Than $350
$350-499
$500-599
$600-749
$750-999
$1000+
Median Rent: $769
Metro %
10,820
14,018
27,062
52,838
71,259
46,568
1.6
2.0
3.9
7.7
10.4
6.8
Metro Total
Metro Total
1 Person
2 Persons
3-4 Persons
5+ Persons
Metro %
187,900
219,900
207,300
72,000
27.3
32.0
30.2
10.5
Seasonal Housing Units
Metro Total
Seasonal Housing Units
Metro %
2,830
0.5
37.6
25.8
16.6
0.2
7.2
12.6
Farm Population
Metro Total
Farm Population
N/A
8,016
Metro Total
Public
Driving to work
Carpool
Other
Metro %
9,766
723,836
70,293
21,905
1.2
87.7
8.5
2.7
Average Travel Time to Work
Metro Total
N/A
26
Car Ownership by Household
Number of Cars
Metro Total
0 Cars
1 Car
2 Cars
3+ Cars
45,100
233,800
283,500
124,700
Metro %
6.6
34.0
41.3
18.1
Metro Household Data are Census 2010 data updated by Nielsen
Demographics where appropriate sources are available. For more
information, see "Metro Census Data" on the "Metro Market Profile
Sources" page.
100.0
61.2
Metro %
327,707
224,641
145,028
1,551
63,079
109,785
Minutes
Household Size
Number of Persons
3.6
7.8
29.5
27.9
31.2
Metro %
42
87,760
53,701
Managerial
Sales & office worker
Service worker
Farm worker
Construction
Production & transport
Transportation to Work
Type of Transportation
Metro Total
Metro %
41,711
89,955
340,218
322,273
360,882
Colleges & Universities
Occupation
Occupation Type
26,153
33,968
42,903
120,203
139,721
92,581
Metro Total
Elementary 0-8 grade
High school 1-3 yrs
High school grad
College 1-3 yrs
College 4+ yrs
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Household Data
Households by Income
Education: Persons 25+
Occupation
Value of Owner-Occupied Housing Units
Transportation to Work
Monthly Contract Rent
Car Ownership by Household
Household Size
Metro Total
Metro Household Data are Census 2010 data updated by Nielsen
Demographics where appropriate sources are available. For more
information, see "Metro Census Data" on the "Metro Market Profile
Sources" page.
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Group Quarters Population Estimates
Population
Estimates
Military
% Total
University
% Total
Housing Demographic Housing Demographic
Other
Group
Quarters
% Total
Demographic
Persons 6+
0
0.0
6,100
0.4
21,300
1.3
Children 6-11
0
0.0
0
0.0
200
0.1
Persons 12+
0
0.0
6,100
0.4
21,200
1.4
Teens 12-17
0
0.0
100
0.1
800
0.5
Men
18-24
0
0.0
2,400
2.9
1,700
2.1
25-34
0
0.0
100
0.1
2,700
2.3
35-44
0
0.0
0
0.0
2,000
1.7
45-49
0
0.0
0
0.0
1,000
1.6
50-54
0
0.0
0
0.0
800
1.3
55-64
0
0.0
0
0.0
1,000
1.0
65+
0
0.0
0
0.0
2,300
2.6
Women 18-24
0
0.0
3,400
4.2
600
0.7
25-34
0
0.0
100
0.1
600
0.5
35-44
0
0.0
0
0.0
500
0.4
45-49
0
0.0
0
0.0
300
0.5
50-54
0
0.0
0
0.0
300
0.5
55-64
0
0.0
0
0.0
600
0.5
65+
0
0.0
0
0.0
5,900
4.9
Group quarters population
estimates are Census 2010
data updated by Nielsen
Demographics where
appropriate sources are
available. Group quarters
populations are included in the
sample frame if the individual
living quarters (room, suite or
apartment) houses 16 or fewer
related persons or nine or fewer
unrelated persons. Persons
are not eligible to participate in
the survey if their living quarters
houses 10 or more unrelated
persons or 17 or more persons
regardless of relationship.
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Ethnic Population Estimates
Population
Estimates
Total
Black
Persons 6+
% Total
Black
% Total
Pop.
Demographic
Total
Hispanic
% Total
Hispanic
% Total
Pop.
Demographic
257,900
100.0
15.9
105,000
100.0
6.5
Children 6-11
31,100
12.1
20.3
16,500
15.7
10.8
Persons 12+
226,800
87.9
15.4
88,500
84.3
6.0
Teens 12-17
31,200
12.1
20.5
12,100
11.5
8.0
Men
18-24
25-34
35-44
45-49
50-54
55-64
65+
14,100
17,600
17,800
8,600
8,300
12,100
9,400
5.5
6.8
6.9
3.3
3.2
4.7
3.6
17.3
15.1
14.9
14.1
13.5
11.9
10.5
8,400
14,200
10,300
3,000
2,000
2,600
1,400
8.0
13.5
9.8
2.9
1.9
2.5
1.3
10.3
12.2
8.6
4.9
3.3
2.6
1.6
Women 18-24
25-34
35-44
45-49
50-54
55-64
65+
14,700
22,000
21,400
10,000
9,900
15,100
14,600
5.7
8.5
8.3
3.9
3.8
5.9
5.7
18.3
17.8
17.3
15.9
15.3
13.7
12.2
6,200
11,800
8,400
2,500
1,900
2,200
1,500
5.9
11.2
8.0
2.4
1.8
2.1
1.4
7.7
9.5
6.8
4.0
2.9
2.0
1.2
Metro Ethnic Populations are
reported in all PPM Radio Market
Reports whether or not ethnic
sampling procedures are in place
(see "Population Estimates and
Average Daily In-Tab Persons by
County.") The Percent Total
Black and Hispanic Populations
are based on Black and Hispanic
Populations Persons 6+. The
Percent Total Demographic is
based on total "Population
Estimates and Average Daily InTab Persons by County." Ethnic
Population information is based
on Census 2010 data, updated
and projected to January 1, 2014,
by Nielsen Demographics.
Hispanic persons may be of any
race (white; black; Native
American; Eskimo or Aleut; Asian;
or Pacific Islander). For purposes
of Nielsen reports and
publications, Hispanic persons
who are black are not included in
Black universe estimates.
Hispanic persons of all races are
included in estimates of Hispanic
universes and Hispanic audience
estimates.
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Sales Data
Metro Retail Sales Data ($000)
Total Retail Sales
Retail Expenditures per Household ($)
$32,738,314
$47,647
Food & Beverage Stores
$4,679,427
Grocery Stores
$2,064,363
Food Services & Drinking Establishments
$3,302,303
General Merchandise
$2,569,033
Department Stores
Total Retail Sales and 11 categories of
store sales have been compiled by
Nielsen Demographics. These data items
are based upon Nielsen Demographic's
2012 Business-Facts Data.
$661,964
Clothing & Accessories
$2,012,108
Motor Vehicle & Parts Dealers
$6,899,244
Building & Material Supply
$3,051,929
Health & Personal Care
$2,071,147
Furniture & Household Appliance Stores
$535,941
Radio, TV & Other Electronics Stores
$390,520
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Top 10 Employer Industries
Metro Employer Industries
Total Employees
965,279
Top 10 Total Employees
452,221
46.8% of Total
These classifications are from the
Department of Commerce North American
Industry Classification System (NAICS).
The data are from Nielsen Demographics
2011 Business-Facts Data and are
aggregated by primary NAICS.
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Magazines
Magazine
AARP
Circulation
%
112,982 16.6
Magazine
Circulation
%
MENS HLTH
9,935
1.5
RDRS DIGST
56,761
8.4
GOLF MAGZN
9,666
1.4
BTR HOME
44,417
6.5
ENTERTNMNT
9,622
1.4
GD HSEKPNG
24,381
3.6
COOKING LT
9,525
1.4
FAMLY CRCL
23,665
3.5
SOUTHN LVG
9,302
1.4
SPORTS ILS
22,536
3.3
GOLF DIGST
9,110
1.3
PEOPLE
21,890
3.2
IN STYLE
8,742
1.3
LADIES HMJ
18,694
2.8
HGTV MAGZN
8,717
1.3
NAT GEO
17,781
2.6
FITNESS
8,520
1.3
TIME
16,648
2.5
EBONY
8,277
1.2
WOMANS DAY
16,596
2.4
SELF
7,847
1.2
COSMOPLTAN
16,157
2.4
CAR&DRIVER
7,344
1.1
REDBOOK
15,620
2.3
HEALTH
6,914
1.0
PREVENTION
15,285
2.3
BN APPETIT
6,785
1.0
PARENTS
14,013
2.1
TEEN VOGUE
6,209
0.9
O OPRAH
13,751
2.0
POP MECHAN
6,026
0.9
MAXIM
13,479
2.0
TRVL&LEISR
5,760
0.8
GLAMOUR
13,295
2.0
VOGUE
5,530
0.8
PARENTINGM
12,600
1.9
GQ
5,404
0.8
REAL SIMPL
12,400
1.8
FORBES
5,350
0.8
SEVENTEEN
11,999
1.8
BLOOMBERG
4,794
0.7
MONEY
11,302
1.7
FORTUNE
4,318
0.6
SMTHSONIAN
10,594
1.6
VANITYFAIR
4,258
0.6
MARTHA STW
10,314
1.5
WIRED
3,848
0.6
CTRY LIVNG
10,035
1.5
SUNSET
984
0.1
Radio Market Report
June 2014
Indianapolis PPM
© 2014 Nielsen
Magazines
Top 15 listed in this report
Magazine and newspaper circulation data, as of
June 2014, were obtained from the Media
Intelligence Center of the Alliance for Audited
Media, 48 W. Seegers Road, Arlington Hts, IL
60005, (847) 605-0909, copyright 2014, Alliance
for Audited Media. All rights reserved.
Unauthorized copying or reprinting of this
information is prohibited.
Newspaper circulation figures represent average
estimated paid circulation reported to and
covered by the latest available Audit Report.
Reported publications are listed in Metro
circulation order up to a maximum of 35
newspapers. Nielsen may have adjusted the
ABC Newspaper Circulation data for Metros
comprised of a portion of one or more counties,
to reflect as closely as possible the newspapers'
circulation in the Nielsen-defined Metro area.
Note that any adjusted data may not represent
the newspaper's total circulation. Magazine
circulation data are the latest paid circulation for
a single issue.
Circulation
Indianapolis PPM
Radio Market Report
June 2014
© 2014 Nielsen
Newspapers
Paper
INDIANAPOLIS STAR
Circulation
133,870
%
19.0
Top newspapers listed in this report
Circulation
Magazine and newspaper circulation data, as of
June 2014, were obtained from the Media
Intelligence Center of the Alliance for Audited
Media, 48 W. Seegers Road, Arlington Hts, IL
60005, (847) 605-0909, copyright 2014,
Alliance for Audited Media. All rights reserved.
Newspaper circulation figures represent
average estimated paid circulation reported to
and covered by the latest available Audit
Report. Reported publications are listed in
Metro circulation order up to a maximum of 35
newspapers. Nielsen may have adjusted the
ABC Newspaper Circulation data for Metros
comprised of a portion of one or more counties,
to reflect as closely as possible the
newspapers' circulation in the Nielsen-defined
Metro area. Note that any adjusted data may
not represent the newspaper's total circulation.
Magazine circulation data are the latest paid
circulation for a single issue.
Radio Market Report
June 2014
Indianapolis PPM
Radio Time Spent Listening*
Mon-Sun 6AM-MID, Metro, Hours and Minutes
* Based on the current survey.
Radio 24-Hour Cume*
Mon-Sun MID-MID, Metro, Rating
* Based on the current survey.
© 2014 Nielsen
Radio Market Report • Spring 2014
Metro Market Profile Sources
Radio Metro Census Data
Nielsen Demographics has furnished
Household Data, Group Quarters
Populations, Ethnic Populations, Retail
Sales and Employer Industries Data to
Nielsen for the Fall 2013 Radio Metro
definition. Group Quarters Populations
and Ethnic Populations are based on
Census 2010. Household Data are based
on Census 2010 and the 2006-2010
American Community Survey (ACS).
Retail Sales, Household Income and
Employer Industries Data are based
upon Nielsen Demographics’ 2013
Business-Facts Data.
1. Total Households are based on
Census 2010 data, updated to 1/1/14.
2. Households by Income is grouped into
eight discrete income categories. The
income reported represents Money
Income as defined by the U.S. Census
Bureau. Households by Income is shown
for total Metro households based on
Nielsen Demographics’ 2013 BusinessFacts Data.
3. Value of Owner-Occupied Housing
Units are 2006-2010 ACS data. These
data include single-family condominiums,
and exclude mobile homes, housing units
located on 10 or more acres, housing
units located on commercial property,
and two housing units sharing the same
address. The base for the Metro Percent
is this source, which includes total
housing units.
4. Monthly Contract Rent of RenterOccupied Housing Units are 2006-2010
ACS data in six monthly contract groups.
Median rent is shown for total rented
units in this Metro. These data exclude
no-cash rental units. The base for the
Metro Percent is this source, which
includes total housing units.
6. Seasonal Housing Units are defined as
housing units used or intended for use
only during certain seasons of the year,
and are not included in the total
household base (Census 2010). The
Metro Percent is Census 2010 total
Metro housing units (occupied and
unoccupied).
7. Education represents the educational
attainment of Persons 25+ in the Metro
(2006-2010 ACS).
8. Colleges and Universities enrollment is
taken from 2009 IPEDS Data (Integrated
Postsecondary Education Data System).
Only students enrolled in an accredited
degree program are included in the
enrollment figures. Percentages for the
full-time enrollment are based on total
enrollment.
9. Occupation data are 2006-2010 ACS
data and represent the number of
Persons 16+ that are employed in each
of six occupation categories.
10. Farm Population data are Census
2010 data for total Persons 0+ living on a
farm within the Metro definition.
11. Transportation to Work data are
2006-2010 ACS data for total Metro
employed Persons 16+ who work away
from home.
Magazine and Newspaper
Circulation
Magazine and newspaper circulation
data, as of June 2014, were obtained
from the Alliance for Audited Media’s
(AAM) e-Data Division, 48 W. Seegers
Road, Arlington Heights, IL 60005-3913,
224-366-6939, copyright 2014, Alliance
for Audited Media. All rights reserved.
Newspaper circulation figures represent
average estimated paid circulation
reported to and covered by the latest
available Audit Report. Reported
publications are listed in Metro circulation
order up to a maximum of 35
newspapers. Nielsen may have adjusted
the AAM Newspaper Circulation data for
Metros comprised of a portion of one or
more counties, to reflect as closely as
possible the newspapers' circulation in
the Nielsen-defined Radio Metro area.
Note that any adjusted data may not
represent the newspaper's total
circulation. Magazine circulation data are
the latest paid circulation for a single
issue.
12. Average Travel Time to Work data
are 2006-2010 ACS data for total Metro
employed Persons 16+ who work away
from home.
13. Car Ownership by Household data
are divided into four Car Ownership
categories. Percentages are based on
total 1/1/14 household estimates.
5. Household Size categories are for
Persons 0+. These categories are based
on Census 2010 data, updated to 1/1/14.
The estimates and data contained in this printed report have been obtained from Nielsen’s electronic Radio Market Report (“Nielsen Radio eBook”) and are for the exclusive
use of Nielsen subscribers pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use.
Copyright © 2014 The Nielsen Company. All rights reserved.
Indianapolis • June 2014
Special Notices
The Report
Target Listener Trends Footnote Symbol
Nielsen indicates in each Radio Market Report (Nielsen eBook)
whether that report is accredited by the Media Rating Council
(MRC). To indicate whether the report was accredited for prior
report periods, a tilde (~) generally appears next to station
estimates in the Target Listener Trends section for each
unaccredited report period. The tilde has inadvertently been
omitted for some report periods listed in the Target Listener
Trends section of this report. This report was not accredited by
the MRC during the report periods listed in the Target Listener
Trends section. Nielsen has requested accreditation for this
service and does provide syndicated services which are
accredited.
Prior-survey trends for the initial report period for which a combo
receives Total Line Reporting will reflect listening only to the
primary station. During the initial report period for which a combo
receives Total Line Reporting, multi-book averages for the combo
will reflect listening to all of the partner stations during the current
report period, averaged with prior-survey listening to only the
primary station. Please see www.nielsen.com/audio for additional
information regarding prior-survey trends and multi-book
averages for stations that have requested Total Line Reporting.
Note: Total Line Reporting is voluntary, and some station
operators have elected not to report their simulcast operations
under Total Line Reporting. In addition, some station operators
may have elected not to encode one or more of a combo’s
stations that have requested Total Line Reporting.
The simulcast combos below received Total Line Reporting
for the June 2014 report period:
The Market
Primary Station
Call Letters
Partner Station
Call Letters
Metro Definition
WFBQ-FM
WFBQ-HF
The radio Metro definition of this market is Nielsen defined. It
does not conform to the applicable Metropolitan Statistical Area
implemented by the U.S. Office of Management and Budget in
December 2003.
WFDM-FM
WFDM-IF
WFDM-FM
WXLW-AM
WFDM-FM
WXLW-IA
WFMS-FM
WFMS-HF
WFNI-AM
WFNI-HA
WFYI-FM
WFYI-HF
Access to the Presurvey Bulletin
An authorized user may access the Presurvey Bulletin via the link
on the authorized user’s www.nielsen.com/audio page. On the
Presurvey Bulletins page, the authorized user will find the current
Presurvey Bulletin and an archive of all Presurvey Bulletins
published for the previous 12 months for the Nielsen Radio Diary
and PPM services.
The Stations
WFYI-FM
WFYI-IF
WGNR-FM
WFOF-FM
WGNR-FM
WFOF-IF
WGNR-FM
WGNR-IF
WGNR-FM
WHPL-FM
WGNR-FM
WHPL-IF
WGNR-FM
WIWC-FM
WGNR-FM
WIWC-IF
WGNR-FM
WMBL-FM
WGNR-FM
WMBL-IF
Total Line Reporting
WHHH-FM
WHHH-HF
Stations that simulcast 100% of their broadcast hours throughout
the report period, including commercials and PSAs, and that
meet Minimum Reporting Standards, are eligible for Total Line
Reporting. Audience estimates for stations that receive Total Line
Reporting are reported as a total line that combines the
estimated audience of all stations in the combo. The total line is
listed with the call letters of one station in the combo (the
“primary” station), designated in advance by the combo.
Estimates for individual stations in combos that receive Total Line
Reporting are not included in the lineup in any of the Nielsen
syndicated reporting services.
WIBC-FM
WIBC-HF
WICR-FM
WICR-HF
Special Encoding Activity
WYGB-FM retransmitted its encoded signal over a second
station, WYGB-IF, during the entire June 2014 report period.
Reported estimates for WYGB-FM may therefore overstate
listening to WYGB-FM.
WIRE-FM
WIRE-IF
WJJK-FM
WJJK-HF
WLHK-FM
WLHK-HF
WNDE-AM
WNDE-HA
WNOU-FM
WNOU-HF
WNTR-FM
WNTR-HF
WRDZ-FM
WRDZ-HF
The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report (“Nielsen Radio eBook”) and are for the exclusive
use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use.
Indianapolis | Special Notices, SP-1 of 3
© 2014 The Nielsen Company. All rights reserved.
Special Notices
WRZX-FM
WRZX-HF
WTLC-FM
WTLC-HF
WXCH-FM
WXCH-IF
WXNT-AM
WZPL-F3
WZPL-FM
WZPL-HF
Out-of-Market Station/Internet Stream Total Line Reporting
Combos
Audience estimates for Total Line Reporting combos that include
an over-the-air station and its internet stream may be based, in
whole or in part, on listening to the stream. If the over-the-air
station originated outside this market, its stream may not have
carried the same content as the over-the-air station.
Since the time a station is off the air or unencoded is counted as
zero listening in the survey average, the reported estimates for a
station that is on the air or encoded for less than the entire
survey period could understate the audience for the time the
station’s encoded signal is on the air.
Technical Difficulty
The following station(s) reported to Nielsen that they experienced
reduced power (REDUCED), intermittent power (INTERMIT),
signal interference (SIG INTRF), or were off the air (OFF) for five
or more continuous minutes in a quarter-hour during the survey
period.
Station
WKLU-FM
Affected Date and Time
WE
6/18/14 1:00 P to
WE
6/18/14
7:00 P
Problem
OFF
Encoding Policy
Call Letter References
Notices appearing on this page may reference the call letters of
stations for whom separate audience estimates are not reported.
In some instances, these stations may be part of a simulcast
combo that has requested and received Total Line Reporting.
Estimates for simulcast combos that receive Total Line Reporting
are reported with the call letters of the “primary” station selected
by the combo. The call letters of “non-primary” partner stations in
combos that receive Total Line Reporting are not referenced on
the “Encoded Outlet Information” page of this report or in
sections of this report in which audience estimates are provided.
Additional Information
Audience estimates in this report may, in some instances, include
listening to internet streams whose content differed, to some
extent, from that of the originating AM or FM station. Although
reported audience estimates are unlikely to include substantial
amounts of such listening, data indicating the precise extent of
any such listening are unavailable. Panelists may have been
exposed: only to AM and FM programming; to internet streams
only during intervals in which the stream and its respective AM or
FM station transmitted identical programming; or to a small, but
non-quantifiable amount of internet programming differing from
that of the originating AM or FM station.
Encoding Status
Station Encoders and Monitor
Broadcasters are reminded that Nielsen provides each outlet with
encoders for both its primary and back-up transmission paths as
well as an in-station monitor that provides a continuous check of
encoding status. The PPM monitor has the ability to be linked to
an alarm system to alert engineers to any disruption in the
encoding.
Broadcasters should note that each AM station, FM station,
internet stream, and HD multicast station should be encoded
separately unless the broadcaster has been expressly instructed
otherwise by Nielsen. Additionally, it is Nielsen’s express policy
that all encoded internet streams simulcasting the originating AM
or FM station’s programming less than one hundred per cent
must be encoded separately.
Upon request, Nielsen will note, on the Special Notice page of
the applicable PPM Radio Market Report, any technical
difficulties or unencoded intervals (as defined by Nielsen) that a
qualifying station reports to Nielsen (subject to verification where
applicable).
The Sample
Custom Study
Nielsen Audio is conducting a custom study among PPM
panelists to evaluate its ability to recruit and maintain a subpanel
of eligible panelists for cross platform (radio, TV, and internet)
media research. Recruitment began during the January 2013
report period. Recruitment of additional panelists to supplement
those recruited in 2013 started in January 2014 and was
substantially completed by the April 2014 report
period. Recruitment will continue at a lower volume as needed to
maintain the subpanel. Participation by these panelists will
continue through the current report period and into the
foreseeable future.
Panelists are informed that participation in cross platform
research is not required for continued eligibility in the currency
PPM panel.
The study meets strict Nielsen Audio policies regarding the
number of additional contacts with current panelists.
No adjustments are made to the reported estimates for a station
that does not broadcast or encode for the entire survey period.
Special Notices
This research is being conducted in all PPM markets, with the
exception of Houston-Galveston. Your market may therefore be
among those in which one or more panelists were contacted.
Nielsen Audio does not expect this test to have any negative
impact on ongoing panel activities. We are, however, carefully
monitoring the operation of the currency PPM panels during the
test period and will take appropriate action as warranted.

Radio Market Report June 2014

Transcription

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