here - Ad Club

Transcription

here - Ad Club
Congrats to all those who gave a shit this year.
1. Stay late if you have to.
2. If it sucks, say so.
3. No time no budget no excuses.
4. Read Simon Sinek.
5. Let the dishes be dirty.
6. Let her go. Obviously she doesn’t really love you.
7. Your kids will be fine. That’s what therapy is for.
8. Timesheets can wait until next week.
9. Use the intern wisely.
10. Respect leading and kerning.
11. Find an excuse not to use a stock image.
12. Never stop thinking.
13. One minute in the sun a day is all the vitamin D you need.
14. Always defer to best option (not cheapest or fastest).
15. Safe sucks.
16. Good enough sucks.
17. Get to know the cleaning crew.
18. Learn to draw an idea with a Sharpie.
19. Ignore stress and don’t create your own.
20. Follow Lee Clow’s Beard.
21. Read Hey Whipple Squeeze This.
22. Chug Red Bull. Not the drink, but the marketing.
23. Respect traditional media, but live in the future.
24. Push the meeting if the work needs it.
25. Don’t box me in.
26. Collaboration is your co-pilot.
27. Read Where the Suckers Moon.
28. Peruse the annuals, but don’t obsess.
29. Find a mentor.
30. Collect inspiration.
31. Keep a notepad by your bed for the 3am epiphany.
32. Let the plants die. Or put them outside where they belong.
33. Bring your dog to work.
34. Under the desk powernaps are your friend.
35. Pick Mike Sukle’s brain. (He’s won every year.)
36. Don’t count on luck.
37. Stay at a cheaper hotel to afford 4 more hours of graphics.
38. Blow off that job interview at Droga to finish the project.
39. Trust your gut and fight for it.
40. Trust your team to clear the way.
41. More opportunities less mandatories.
42. Don’t use the internet as your only resource.
43. What holiday?
44. “Wife is in labor so I have a few minutes to jump on the call.”
45. Stay close to the creative, no matter the project or your rank.
46. If it looks like an ad, feels like an ad then it probably sucks.
47. If you don’t love it, don’t make it.
48. A truly great idea, will truly help people decide.
49. You can get laid when you’re dead. (Well, maybe you can’t but you get the point.)
50. Thank you for helping Denver suck less.
THE IDEAS IN THIS BOOK AND THE PEOPLE BEHIND THEM
ARE NO LONGER ANONYMOUS.
Ideas are fragile. They take time to incubate, and if exposed too early, may not survive.
It requires bravery to take them out of anonymity. To become accountable for them. To hold
ideas up and stand behind them as judgment ensues. Will our ideas be known? Will they
leave a mark in this world? Are you brave enough to stick with the ideas that will?
Now more than ever, we work in an industry with the reach and ability to do great things.
And when an idea is strong enough to be known—the world will be listening. This is no
longer about clever headlines or shiny tactics alone, it’s the opportunity to drive culture and
positively affect the human experience.
Together, let’s use our collective power for the good of Colorado’s ideas and the people
behind them. Lead by example and mentor others hungry for greatness. Rise through the
ranks without stepping on others. Make an idea better without seeking any credit.
Because the reputation of our region grows with each idea’s success—whether it comes from
your agency or not.
In this greater community spirit, The Fifty was created to showcase the power of ideas.
There are no rankings or categories, just a group of core ideas standing tall after making the
cut. This year, the competition for a spot in The Fifty was extremely tough with more entries
than ever before. The winning ideas spread out across the most agencies ever to win as
well—with 25 different shops represented. We also had our first multiple Judge’s Choice winner.
Throughout these pages you’ll find ideas that were immediately inspired or appeared after a
knock-down-drag-out staring contest with a blank page. Ideas that started off as silly aside
comments and grew into solid strategies through collaboration. Ideas that lived to be known
because people pushed past mediocrity and committed to making them great. Big and small
ideas that challenged doubt, capsized the status quo, bettered the world, capitalized on
culture, reimagined innovation, immersed the viewer or simply made the judges laugh.
Thank you all for the hard work in 2015! The Colorado ad community should be very proud of
this body of work. And as we all continue to raise the bar and support one another,
I anticipate even more ideas boldly becoming known next year. Because brave and talented
people will dare to put their names on the ideas they believe in, and make them happen.
Jennifer Hohn
Ad Club President
Executive Creative Director, Vladimir Jones
THE FIFTY 2015
3
Show Sponsors
Club Sponsors
THE FIFTY 2015
5
SAM MACLAY
The Judges
Where: Albuquerque, New Mexico
Title: Creative Director/Partner
Current: 3 Advertising
Past: Rick Johnson & Company
Brands: Facebook, Presbyterian MD, Beer Institute, Growth Energy
Nods: Communication Arts, One Show, National ADDYs, Archive
SERENA CONNELLY
CHRIS MOORE
Where: New York City, New York
Title: Creative Director/Copywriter
Current: Freelance
Past: LBi US, Blast Radius, StrawberryFrog, R/GA, Leo Burnett
Brands: Nike, Target, Levis, Hasbro, P&G Pampers
Nods: Cannes, One Show Interactive, Webbys
Where: Vancouver, British Columbia
Title: Associate Creative Director
Current: Rethink
Past: MacLaren McCann, DDB Canada, DDB New Zealand,
Freelance
Brands: British Columbia Lottery, BC Hydro, Volkswagen,
Nods: One Show, Communication Arts, Archive, D&AD
STEPHEN CURRY
CHARLIE WOLFF
Where: Birmingham, Alabama
Title: Creative Director
Current: Lewis Communications
Past: Hill Holliday, Adworks, WestWayne, The Morrison Agency
Brands: Tiffin Motorhomes, Stony Brook Medicine, Nashville Zoo,
UVA Health
Nods: Communication Arts, National ADDYs, Graphis, One Show
Where: Minneapolis, Minnesota
Title: Creative Lead, Copywriter
Current: Fallon
Past: Pereria & O’Dell, GSD&M
Brands: Arby’s, Mattel, Skype, Dell, Muscle Milk, Ace Hardware,
Zales
Nods: One Show Entertainment, OMMA, Austin ADDYs: Best of
Show
THE FIFTY 2015
7
2015 AD CLUB BOARD OF DIRECTORS
Executive Director: Tonja Roth
President: Jenn Hohn, Executive Creative Director, Vladimir Jones
Vice-President: Jim O’Rourke, VP Media, The Integer Group
Treasurer: Michelle Havemann, Director of Production, Studio C3
Immediate Past President: Tracy Broderick, VP Media, Karsh/Hagan
2015 AD CLUB BOARD MEMBERS
Amy Guttmann, Creative Director, SE2
Jason Van Peeren, Managing Director, MJDinteractive
Steve Babcock, Freelance Creative Director
Annie Coghill, PR/Social Media Director, Amélie Company
Jaclyn Collins, Director of Client Services, ImageMakers
Tricia Espinoza, Brand Director, Cactus
Rob Hofferman, Partner, Accounts, Grenadier
Drew Peterson, Assistant Account Executive/Assistant Media Buyer, Karsh Hagan
Sandy Schest, Project Account Executive, Atlas Advertising
Jim Morrissey, Creative Director, O’Brien
Robin Ashmore, Principal, Amélie Company
Maggie McEntee, Marketing & Communications Specialist, Denver Metro Chamber of Commerce
The Fifty
THE 2015 FIFTY CREATIVE
Promotional Materials: PILGRIM Advertising
Book Development:
Connie Tran, Art Director, Philosophy Communication
Shina Hall, Multi Media Account Manager, Denver Post
THE 2015 FIFTY COMMITTEE
Co-Chairs:
Sandy Hazzard, Atlas Advertising
Drew Peterson, Karsh Hagan
Committee:
Joseph Allesio, Freelance
Alex Becknell, Brand Iron
Shina Hall, Denver Post
Mariah Kamei, IMM
Christina Sokol, Karsh Hagan
Rhianna Taniguchi, Denver Post
Amanda Weaver, Sticker Mule
THE FIFTY 2015
9
GRENADIER
Rollerblade
SunnyD: Back in the 1990’s, SunnyD was all the
rage, especially with the teenage, ‘mega-gnarly’,
rollerblading set. But, like Creed, Beanie Babies, The
Macarena, and a lot of other things from the 90’s, the
kids seemed to leave it behind. Of course, now those
kids are parents themselves, looking back on their
childhoods with a healthy dose of nostalgia. So we
thought we’d remind them of the good times with a
new chapter of SunnyD’s most iconic commercial.
Manchild 2: Radical!
All: <cheers, laughing>
Manchild 1: Let’s see. We’ve got soda and purple stu…
Oo! SunnyD!
All: <cheers>
Mom: Look, I can’t do this any more.
Manchild 1: C’mon, mom!
Mom: No. You and your friends have been doing this for
20 years.
Manchild 2: We need refreshment!
Mom: You’re 36. You need a job.
Manchild 3: Radical!
Manchild 1: <laughs>
Womanchild: You’re funny, Mrs. B!
Mom: Get out.
All: <robot noises>
ANCR: The great taste of SunnyD. Keep It Sunny People!
All: <laughing, cheers>
Manchild 1: Good times!
CREDITS
Creative Directors Randy Rogers, Wade Paschall, Mark
St. Amant // Art Director Randy Rogers, Grant Minnis
// Writers Wade Paschall, Mark St. Amant // Associate
Creative Director Grant Minnis // Executive Producer
Keith Dezen // Production Company Community Films
// Director Clay Williams // Executive Producer Lizzy
Schwartz // Producer Helen Hollien // Line Producer
Helen Hollien // Director of Photography Guyla Pados
// Editing Company HutchCo Technologies // Editor Jim
Hutchins // Music Company JSM Music // Visual Effects
Company Brickyard VFX // Visual Effects Editor Patrick
Poulatian // Visual Effects Producer Linda Jackson //
Computer Graphics Lead David Blumenfeld // Account
Service Partner Rob Hofferman // Account Service Lead
Becky Herman // Account Service Supervisor Ryan
Smith // Planner Elisa Cantero
Judge’s Choice - Stephen Curry, Sam Maclay
Radical! On an executional level, this is pretty much a
perfect television spot. Great writing, casting
and acting. Nice details with all the ‘90s
production touches. Strategically, I love the idea that the brand was
ready to poke fun at itself. The spot balances
the feel of goofy nostalgia while still making
SunnyD relevant in its category. THE FIFTY 2015
11
CACTUS
The Human Harmonic
Project
UC Health: In partnership with the University
of Colorado Hospital (UCH), Cactus developed
an innovative new way to turn science into art.
With the goal of reaching medical professionals
across the country with UCH’s 2014 outcomes,
Cactus partnered with Robot Repair, an audio
production company, to turn medical data such as
ECG heartbeat and EEG brainwave readings into
a musical experience of the human body at work,
called The Human Harmonic Project. This unique
audio track was then pressed onto a limited edition
vinyl and made available to doctors nationwide at
HumanHarmonic.com.
The Human Harmonic Project aimed to capture
the complexity of the human body and present the
data in a new way that appeals to multiple senses.
In addition to the downloadable harmonic MP3 file,
Cactus developed visual elements for use across
a variety of print pieces including the vinyl jacket
and a direct mail piece. The track itself was pressed
into a custom pantone vinyl and the jacket was
created from an intricate die cut that was inspired by
cymatics, the study of sound visualization.
Judge’s Choice - Charlie Wolff
CREDITS
A beautiful combination of effort, execution, and
the transformation of a snoozer assignment into
an award-worthy piece. Not all beautiful design
is visual, and this is proof.
Founder & CEO Joe Conrad // Partner & CCO Norm
Shearer // Creative Director Jeff Strahl // Designer
Josh Jevons // Senior Copywriter Jenna Capobianco //
Copywriter Ricky Lambert // Brand Director Amy Hume
// Project Manager Caitlin Wilson // VP, Digital & Content
Production Kate Schmitz // Executive Producer
Brooke Woodruff // Senior Production Designer
Mark Tanner // Senior Print Producer Jamie Sharp //
Digital Producer Aisling O’Suilleabhain // Interactive
Designer and Developer Austin Lliteras
THE FIFTY 2015
13
GYRO
WOW! ULTRA
WOW! INTERNET AND CABLE: Accessing the
show or movie you want to watch on TV has gotten
way too complicated. The menus are confusing, the
inputs are numerous, and our content is scattered
across multiple devices and streaming accounts.
So to help launch ULTRA, a new product by WOW!
Internet and Cable that organizes live TV, DVR
recordings, and streaming accounts into one, easyto-use menu, gyro competitively positioned it as a
“Simplified Entertainment Experience.”
To bring the idea to life, we dramatized the
frustrations that people face with overcomplicated
cable technology, and we reminded them - they don’t
need a cable tutor, or a tech savvy nephew, or a PHD
in cable-ology to enjoy the entertainment they love –
they just need ULTRA.
Judge’s Choice - Chris Moore
CREDITS
Executive Creative Director Aaron Stern // Art Director Andy
Dutlinger // Senior Art Director Megan Latta // Senior
Copywriter Justin Horrigan // Studio Director Nancy Casey
// Production Artist Erin Sturga // Client Services Director
Nancy Seidel // Management Supervisor Robert Tucker
// Senior Account Executive Sara Zweig // Project Manager
Samantha Powers // Strategy Director Kim Lauersdorf //
Strategist Evan Husted // Broadcast Director Dugan O’Neil
// Broadcast Producer Christine Ling // Broadcast Producer
Mai Hyunh // Broadcast Editing Frank Effron // Broadcast
Production Burbank Gamma Ray // Broadcast Music and
Mix Beacon Street Studios // Director of Photography
James Whitiker
I loved the Remote Control helper TV spots
for WOW TV. The insight was great, the writing
was fresh, and the spots were well executed.
The kind of spots that make commercial breaks
worth waiting for. Nice work.
THE FIFTY 2015
15
LRXD
CADENCE & CAUSE
CADENCE & CAUSE: Music has the power to
make listeners joyful, contemplative, connected
and motivated —and, in some cases—affect global
change. Our agency envisioned and designed the
music community Cadence & Cause as a passion
project to help artists change the world, one tune at a
time, with a little help from their fans.
The “Give-Get” model creates revenue for charities
devoted to homelessness, clean drinking water and
other causes by letting fans buy exclusive tunes,
merchandise and experiences from their favorite
bands. Nearly a dozen artists signed up for the
website’s launch, including The Chainsmokers
(“#Selfie”) and Brit band The 1975.
The Cadence & Cause site is clean and functional.
Key imagery carries a unique, angular look, and
photos of artists personalize each project. Music
preview and playback features are incorporated into
each browser, and fans can sign up for the service
via social media.
https://www.cadenceandcause.com.
CREDITS
Creative Director Jamie Reedy // Chief Creative Officer
Kelly Reedy // Chief Digital Officer John Gilbert //
Designer Chad Dickson // Copywriter Jamie Reedy
// Developers Turpana Molina, Dan Alexander, Seth
Musulin, Lionel Ramos, Patrick Ortell, Kevin Wanek //
Production Austin Power, Tyler Ladd // Product Manager
Andrew Straley // Founders Clayton Warwick, Kelly
Reedy
THE FIFTY 2015
17
VICTORS & SPOILS
FNV Integrated
Partnership for Healthier America: From
soda to burgers to fruit roll-ups, brands have used
advertising and celebrity endorsements to get kids
to eat all kinds of stuff that isn’t good for them.
And boy has it worked. But no one has ever used
those same marketing tactics to get kids to eat the
healthy stuff. So we did. With the help of Partnership
for a Healthier America and the First Lady of the
United States, we turned fruits and vegetables into
a brand called FNV. We recruited a team of big time
celebrities. We featured them in print, OOH, and on
an interactive brand website that allowed kids to sign
their own endorsement deal with the brand. And we
created a robust social media presence chock-full of
funny, sharable content. Never once preaching. Never
once pandering. Never once pushing a single health
benefit. Just plain fun, clever advertising that proved
the healthy foods could also be the cool foods.
CREDITS
Executive Creative Directors Noah Clark // Chief Marketing
Officer Andy Nathan // Creative Director Pat Horn //
Associate Creative Directors Rob Lewis, Ari Levi, Brock
Johnson // Art Directors Emilie Druss, Travis Brown //
Copywriters Pete Nordstrom, Andrew Bridgers // Studio
Manager Brent Erb // Producers Kaylin Fitzpatrick
Horn, Lisa Effress // Community Manager Allison Gergly
// Account Directors Leslie Maddocks, Lynn Harris //
Account Supervisors Rebecca Conrad // Account Manager
Avery Henderson, Katie Funk // Account Coordinator
Annie Vlosich // Project Manager Jenny Stefanov //
Digital Agency Legwork Studio // Production Company
Copious // Photographer Brian Bowen Smith, Justin
Coit // Retouching David Nadeau
THE FIFTY 2015
19
VLADIMIR JONES
I Want To Hear
Cochlear: When you’re pregnant, you have big
dreams for your baby. But when that baby is born
with a disability like being hearing impaired, you find
it’s not the big dreams you miss. It’s the everyday
moments most parents take for granted. Like calling
up the stairs, “It’s time for breakfast” for the fourth
time. Or singing your child to sleep at night. Our
client has a way to give those special families a
normal life. And so we created a campaign that was
simple, insightful, and true the experience of real
families all over the world.
CREDITS
Executive Creative Director Matt Fischvogt & Dave
Cook // Creative Director Jen Hohn // Copywriter Will
Patterson // Art Director Alan Rhatigan // Account
Supervisors Ashley Dreyer, Annie Ratcliffe & Lauren
Buonaiuto
THE FIFTY 2015
21
STARZ
Power
Power: These pieces were created to promote the
STARZ Original Series “Power,” a crime drama that
delves deep into the underworld of the New York
drug trade. To build buzz, members of the media
received a limited-edition painting highlighting the
bright lights and dark shadows within the city,
press materials in a box that opened and closed
like subway doors, and decks of playing cards
to play “Turf War,” a drug dealer-themed version
of the classic game “War.” Each deck in the box
represented a different borough and featured the
show’s characters.
CREDITS
PWS2 Digital Kit // Creative Director Kirk Dalton //
Interactive Art Director Michael Chuang // Designer/
Developer Keith Laubhan // Power Press Kit //
Creative Director Kirk Dalton // Art Director Ken Burke
// ReToucher Tom Hamilton // ReToucher Robbi Dixon
// Copy Director Greg Cotten // Copy Chris LaRocque
// Print Production Marie Chancellor // Power Affiliate
Kit // Creative Director Kirk Dalton // Art Director Ken
Burke // ReToucher Tom Hamilton // ReToucher Robbi
Dixon // Copy Director Greg Cotten // Copy Chris
LaRocque // Print Production Marie Chancellor // Artist
Christian Dore // Power Suitcase // Creative Director
Kirk Dalton // Art Director Greg O’Leary // ReToucher
Tom Hamilton // ReToucher Robbi Dixon // Copy
Director Greg Cotten // Copy Chris LaRocque // Print
Production Marie Chancellor
THE FIFTY 2015
23
CACTUS
When To Call
Colorado Crisis Services: Every individual’s
moment of crisis is different, but the feelings we
experience in those moments are universal. This
simple insight inspired a breakthrough campaign to
introduce Colorado Crisis Services, a progressive
mental health initiative that offers a crisis hotline,
walk-in stabilization centers and more. By developing
a campaign that relates to Coloradans in their
moments of crisis, Cactus successfully positioned
Colorado Crisis Services as a trusted entry point to
support for individuals at any level of need—bringing
much-needed awareness to, and engagement with,
this new statewide network of care.
CREDITS
Founder, CEO Joe Conrad // Partner, CCO Norm
Shearer // VP Creative Director Brian Watson // VP,
Brand Strategy Ainslie Fortune // Copywriter Ricky
Lambert // Senior Art Director Michael Maciolek //
Senior Production Designer Mark Tanner // Senior Print
Producer Jamie Sharp // Account Planner Molly Katz //
Account Executive Erin Lombardi-Gordon // Retoucher
Mando-Matic
THE FIFTY 2015
25
SUKLE ADVERTISING
You Can’t Make
This Stuff
Denver Water: It’s easy to convince people not
to waste water when you’re in a drought. But what
do you say when the reservoirs are full? You remind
them that in any given year, it can go either way. How
much water we get isn’t up to us. So please, keep
using only what you need.
CREDITS
Creative Director Mike Sukle // Associate Creative Director
Pedro Saldarriaga // Copywriter Jim Glynn // Producer
Julie Mimmack // Digital Artist & Motion Graphics Matt
Carpenter // Account Manager Sarah Nelson // Fabricator
Tim & Alicia Sukle // Photographer Joe Hancock
THE FIFTY 2015
27
AMELIE
Drugged Driving
CDOT: The Colorado Department of Transportation
and Amélie Company launch a guerrilla effort to curb
high driving
Building on the success of the 2014 ‘Drive High,
Get a DUI’ campaign, the Colorado Department
of Transportation (CDOT) and Amélie Company
celebrated 4/20 with a public awareness campaign
aimed to reignite the marijuana safety conversation
in Colorado.
To educate marijuana users driving high will give
them DUIs, Amélie Company developed a speciallyrigged sedan to be placed outside sporting events
and concert venues. The car fills with smoke as if
people are getting high inside. The smoke quickly
dissipates showing the message “Drive High, Get a
DUI” in neon lights.
In addition, a fictional racing-themed arcade game
was installed in seven dispensaries across the state.
The game appeared to be a standard arcade game,
but when customers approached, a message popped
up first reminding them that while playing games was
now legal, driving still was not. The customers were
then rewarded with free non-racing games, such as
Donkey Kong, Dig Dug and BurgerTime.
CREDITS
Creative Director Tom Van Ness // Associate Creative
Director Eric Hines // Art Director Garrett Beach //
Copywriter Jay Roth // Designer Eric Hines, Garrett
Beach // Production Company, Smoking Car Classic
Restoration of Denver // Production Company, Video
Game Boulder Classic Games // Illustrator, Video Game
Eric Larsen // Account Supervisor Mackie Clonts //
Account Executive Brenna Hersey
THE FIFTY 2015
29
FEAR NOT
PowerShares: PowerShares is a pioneer in the
financial ETF category. The problem was, more
companies were asserting themselves as innovators
in the financial space. We had to remind financial
advisors that PowerShares always has and always
will approach ETFs as a leader in innovation. We did
just that with a set of films that literally and figuratively
brought PowerShares to new heights.
PowerShares Frozen Ascent
“Frozen Ascent” follows the journey of a mountain
climber who scales past businesspeople frozen in their
day-to-day routine. A narrator draws a line between those
who settle for the same perspective and those who seek
out perspectives far beyond it—a powerful analogy for
what PowerShares sets out to create with its financial
products.
Voiceover: Vigor. Resolve. Tenacity. It’s what drives us
forward and propels us onward. But without it, mediocrity
sets in. Complacency takes over. It halts you, stops
you, leaves you staring from the same direction. It’s a
perspective that only offers so much. And it’s why we
seek out perspectives far beyond it.
The first spot “Frozen Ascent” follows the journey of
a climber who scales past businesspeople frozen
in their day-to-day routine. A narrator draws a line
between those who settle for the same perspective
and those who seek out perspectives far beyond it.
PowerShares Uphill Battle Spot
In the world of investing, the wrong tools can only take
you so far. “Uphill Battle” tells that story with a bicycle
journey from the city to the mountains, with several
unexpected and ill-equipped challengers along the way.
PowerShares
The second spot, “Uphill Battle” reminds financial
advisors that in the world of investing, the wrong tools
can only take you so far. The spot tells that story with
a bicycle journey from the city to the mountains, with
several unexpected challengers along the way.
CREDITS
Chief Creative Officer Blake Ebel // Creative Director/
Art Director Matt Dimmer // Associate Creative Director/
Copywriter Mike King // Executive Producer Monica
Wilkins // Producer Luke Rzewnicki // Production
Company Caviar // Director Reynald Gresset // Director
of Photography Arnaud Potier // Editing Company Beast
Editorial // Editor Stephane Pereira // Visual Effects
Eight VFX // Visual Effects Supervisor Jean-Marc
Demmer // End Graphics Gentleman Scholar // Sound
Design Stimmung // Music Stimmung // Mix Loren
Silber @ Lime Studios
THE FIFTY 2015
31
GREENHOUSE PARTNERS / FUTURISTIC FILMS
Beauty is a Beast
The 18: Female athletes are every bit as talented,
passionate, and ruthless and male athletes.
Despite that, men’s and women’s sports are viewed
differently: Men tend to be judged by their ability,
whereas women have been traditionally judged by
their appearance. In the run-up to the 2015 Women’s
World Cup, The18.com asked us to help inspire not
just young female athletes, but male and female
fans of all ages. The resulting campaign served as a
rallying cry: Beauty is a beast. Because looking good
and playing well don’t have to be mutually exclusive.
Hoodie
Male coach Voiceover: Faster
Again
Good Get up
Do it again
One more time
You want to get to the next level, you’re going to have to
try harder
Good
Get up
Do it again
Again
Again
Again
Sugar and Spice
Little Girl Voiceover: Sugar and spice and everything nice
That’s what little girls are made of
Sunshine and rainbows
And ribbons for hair bows
That’s what little girls are made of
Tea parties, laces, and baby doll faces
That’s what little girls are made of
Player: That’s what I’m made of
CREDITS
Creative Director TJ Rhine // Art Director Elliott Asbury
// Copywriter Ian Caplan, Paxton Wiers // Designer
Elliott Asbury // Interactive Developer Caleb Mayfield
// Photographer Elliott Asbury // Post Production
Futuristic Films // Executive Producer Sarah Liles
// Director/DP Bill Timmer (Futuristic) // Production
Manager Alivia Olson // Movi Operator Frank Pickell
(Futuristic) // 1st AC Tim Hardy // Post Production
Futuristic Films // Editor Richie Kendal (Futuristic) //
Color Correction Jonnie Sirotek (Futuristic)
They Told Me
Female layered Voiceover: Don’t get your dress dirty
Cross your legs
Wash that dirt from under your nails
What’s your favorite doll?
Remember your please and thank ‘s
That color looks pretty on you
Do you want to be a princess or a fairy?
Be careful what you eat
Be careful not to hurt yourself
It’s okay to let him pay
Always sit up straight
Brush your hair
Aren’t you going to wear makeup?
That is so un-lady like
Who said you can do that
You can’t do that
Stop doing that
They told me a lot of things, but they didn’t tell me
everything
THE FIFTY 2015
33
PILGRIM
We’re Colorado Too
Rocky Mountain Health Plans: If you live in
Colorado, there are some things you just “get”. Like
Rocky Mountain Health Plans for example. On the
Western Slope, about 90% of people are already
covered by Rocky Mountain Health Plans. So we
wanted to make them feel good about their decision
by reminding them that Rocky Mountain Health Plans
truly understands their needs like no other health
insurance company does, because Rocky Mountain
Health Plans is from Colorado, too.
We introduced the new tagline “We’re Colorado, too”
and proved our point by showing other things that
only Coloradoans can really “get”. The implication is,
if you are an outsider, or an outside health insurance
company, you just don’t get it.
With a humorous mix of television, radio and print
pieces our campaign was informative and rewarding
for loyal customers as well as helpful for those who
might be new to Colorado. It shows that if you live in
Colorado your needs may be different, and therefore
you need a different health insurance company —
Rocky Mountain Health Plans.
CREDITS
Print Campaign // Creative Director Holly Menges //
Associate Creative Director Gordy Hirsch // Copywriter
Holly Menges / Eileen Hogan // Art Director Andy
Mason // Illustrator Avi Kommell // Photographer
John Johnston Photography // Account Director
Michelle Roche // Agency Producer Pattie Welch //
TV Campaign // Creative Director Holly Menges //
Associate Creative Director Gordy Hirsch // Copywriter
Holly Menges // Art Director Gordy Hirsch // Production
Company Futuristic Films // Director Alex Grossman //
Producer Kristen Del Calzo // Account Director Michelle
Roche // Agency Producer Pattie Welch
“PIT STOP STOPPER”
(Ambient and light music playing from a hiker’s back pack)
HIKER 1: (to a duck) What’s up duck? (To Hiker 2) What’s up
bro? Sweet hose, love it.
(Hiker 1 proceeds to frolic in the stream and drink from it, his
stomach hurts and begins to grumble.)
HIKER 1: (To Hiker 2) I’m good!
(Hiker 2 waves knowingly and hikes away.)
END CARD: If you live here you get it.
END CARD: Rocky Mountain Health Plans (logo). We’re
Colorado, too.
“SKI SHOP”
(We open on a snowy, Colorado mountain resort town and
cut to interior of a ski rental shop. A young woman is picking
up her skis.)
SHOP GUY: So you just drop off of chair for and —
(Young woman interrupts him as she swings her skis around.)
YOUNG WOMAN: I’m good.
(She swings her skis around and the shop guy has to duck
so she doesn’t hit him. The folks standing in line behind her
are not as lucky. Chaos ensues. Cut to our “right way” young
woman, who carries her skis out the correct way, without
injuring anyone.)
END CARD: If you live here you get it.
END CARD: Rocky Mountain Health Plans (logo). We’re
Colorado, too.
Pack it in, Pack it out
ANNCR: There are certain things a true Coloradan
just knows. Like how to pack a backpack. How
to recycle, upcycle and bicycle. How to take your
dog everywhere and put hatch green chile on
everything. How to say YOU-ray instead of OOOH-ray.
How to drink water constantly, slather on lip balm
excessively, and still get other stuff done. How to not
get a sunburn at eight thousand feet. How to use low
octane at high altitude. And how to carry your skis
without knocking someone out every time you turn
around. You do not want to be the reason everyone
is wearing helmets.
A true Coloradan also knows the only health
insurance company that was born and bred here is
Rocky Mountain Health Plans. We’ve been serving
Coloradans and our pack it in, pack it out lifestyle for
over 40 years. We have one of the largest networks
of providers, letting you choose who’s right for
you. A variety of plan options to meet the needs of
Coloradans. And our people are all local, so we get
it. Rocky Mountain Health Plans. We’re Colorado,
too. Visit RMHP dot org and get to know us.
White Knuckle
ANNCR: There are certain things a true Coloradan
just knows. Like how to say Colorado instead of
Colo-rah-do. How to talk craft without any reference
to scrapbooking. How to drink from a river without
getting sick. How to bake a cake, boil water, or cook
anything at altitude. How to “dress up” in a mountain
town. How to love orange and blue. How to not start
a wildfire, embarrass yourself on the T-bar or get
tricked into eating a certain type of oyster. And how
to drive down a mountain pass without riding the
break, white-knuckling the steering wheel, or freaking
out about the absence of guardrails.
A true Coloradan also knows the only health
insurance company that was born and bred here is
Rocky Mountain Health Plans. We’ve been serving
Coloradans and our pack it in, pack it out lifestyle for
over 40 years. We have one of the largest networks
of providers, letting you choose who’s right for
you. A variety of plan options to meet the needs of
Coloradans. And our people are all local, so we get
it. Rocky Mountain Health Plans. We’re Colorado,
too. Visit RMHP dot org and get to know us.
THE FIFTY 2015
35
THE INTEGER GROUP
Drink Good. Do Good.
Naked Juice: Nearly 24 million Americans have limited
access to fresh, affordable fruits and vegetables. That didn’t
sit well with Naked Juice, which is why they teamed up with
Wholesome Wave and The Integer Group to create the ‘Drink
Good Do Good’ campaign—a bountiful initiative designed to
bring 500,000 pounds of fresh produce to communities in need.
To build awareness around the food desert crisis and
encourage high-quality consumer engagement with the
cause, a series of web films was created. The films featured
Michel Nischan, a renowned chef who is passionate about
solving the food desert crisis, and Adrian Grenier, a socially
conscious activist who grew up on the Upper East Side and
has some serious love for his hometown. They also featured
some real New Yorkers who live in food deserts and deal with
the crisis firsthand.
As the films shine a spotlight on the problem, viewers engaged
with campaign content to learn more about the crisis, show
their support, and get credit for helping the cause. When a
consumer took a photo holding a fruit or vegetable, shared it
using #DrinkGoodDoGood, and tagged a friend to do the same,
Naked donated 10 pounds of fresh produce to Wholesome
Wave in their fight against food deserts. The campaign reached
its goal of 500,000 pounds by October 1, 2015.
The campaign also featured a grass-roots initiative with an
iconic glass Naked “Bottle
For Good”. Each bottle purchased contributed to the overall
donation from Naked to Wholesome Wave.
Directly driving sales of Naked Juice. Driving affinity for the
brand. Encouraging consumer engagement with a big social
reward. The Drink Good Do Good campaign did a lot of good
for both the brand and our neighbors in need.
CREDITS
Executive Creative Director Scott Meyer // Group Creative
Director Patrick Sullivan // Creative Directors Andrew
McGuire, Dustin Bredice // Associate Creative Directors
Lee Perlman, Jason Shiskowsky, Cort Langworthy
// Art Directors Tim Ratchford // Digital Art Director Josh
Schneider // Copywriter Meghan Beckel // Producer
Angela Mateus // Group Account Director Chava Ziff //
Digital Account Director Kathryn McClenahan // Account
Service Mary Reed // Production Company Greenpoint
Pictures // Director Logan Roos // Line Producer Luke
Stevens // Editor Herman Nieuwoudt
THE FIFTY 2015
37
KARSH HAGAN
Life On Your Terms
InnovAge: InnovAge provides customized care to
help people age independently in their own home for
as long as possible.
We were inspired by true stories shared in passing
by our client. Real examples of how InnovAge
caregivers go the extra mile to provide a deeper
level of care. We researched a library of stories that
would become our print ads. For TV, we developed
a commercial that tells the story of Stella, who’s
living a full life in her own home, thanks to the
custom support of InnovAge.
This is Stella. She’s lived on Sycamore Street for 34
years. Here’s her favorite spot. Here’s her dog. Here’s
her dog’s favorite spot. Here’s her neighbor, Nancy.
Stella’s up 43 games to 29. (Domino) 44 games. Here’s
her China. Here’s how she tells time. Here’s the day
she moved here. Here’s when she’s leaving. (Never)
And here’s her caregiver from InnovAge that makes that
possible. InnovAge provides customized care to help
seniors stay in their own home. This is life on your terms.
CREDITS
Associate Creative Director Darren Brickel // Copywriter
Dave Fymbo // Art Director Adam Nelson // Designer
Kristine Crawford // Producer Becky Ferguson //
Account Management Carol Quinn // Photography
Randal Ford // Video Production Company Liberal
Media Films, Randal Ford Director // Video Editorial
CharlieUniformTango
THE FIFTY 2015
39
GRIT
IMT Peach Bellini
Can Design
Infinite Monkey Theroem: The Infinite Monkey
Theorem is an urban winery in Denver’s trendy, but
gritty, RiNo district. The wine brand usually moves
through the category with a back alley punk rock
swagger and an f* you if you don’t like it sensibility.
For the launch of new Peach Bellini wine in a can,
Grit took all the masculine confidence of the IMT
brand combined it with the art deco flamboyancy
of Peach Bellini era to create a wine can that truly
stands out.
CREDITS
Creative Director Sean Topping // Art Director / Designer
Kelsey Jankauskas // Account Manager Liz Deets //
Account Manager Bridget Rogers
THE FIFTY 2015
41
MATCH
Progressive Insurance
Progressive Insurance: A motorcycle is a tool that
helps some people navigate through their deep-rooted passion
for adventure. Becoming one with the bike for a long haul,
traveling light and embracing the unknown is the pursuit of the
“rallyist,” a rough and tumble individual who must forfeit the
comfort of personal grooming, shiny boots and easy parking.
However, there is an important tool that these thrillseekers don’t
have to forfeit: reliable insurance. By providing services that
fill the gaps in riders’ needs, Progressive communicated an
understanding of rally culture that helped them rise to the top of
the consideration set.
As the #1 motorcycle insurer, Progressive is passionate about
its riders and the motorcycle community. In 2015, Boulder
agency Match Marketing Group created the Flo’s Chop Shop
for biker men and women, a pop-up unisex salon that hit
several stops at rallies throughout the year across the U.S.
Named after Progressive’s spokesgal, these pit stops offered
bikers a place to get personal tune ups after their long road trips
and primp and prep for rally festivities. From free beard trims to
boot shines, manicures to maps, VIP parking to sunscreen, Flo’s
Chop Shop offered valuable services, grub, music and essential
supplies to celebrate the riders’ arrivals. Presented in a fun
rockabilly atmosphere, Progressive radiated authenticity to the
attendees and established itself as a true partner.
Progressive and Flo’s Chop Shop teamed with the Movember
Foundation for Mos & Motos, designed to raise awareness
and create a positive change for men’s health among the
bike rally culture. For each Flo’s Chop Shop shave during
Movember, Progressive donated $10, and they encouraged
visitors to join the Mos & Motos team, as they matched a
designated amount of donations dollar for dollar.
As of November 17th, 9,000 attendees have been groomed
at Flo’s Chop Shop, and what’s more, they’re hitting
Facebook and Twitter to tell their friends: The program has
received 778k social impressions.
CREDITS
Experiential Agency Match Marketing Group // Creative
Agency 96 Octane
THE FIFTY 2015
43
CACTUS
Odell Mood Pairing
Odell Brewing Co: Research shows food pairing
(the art of complementing food with drink) has
been around since the time a caveman said, “This
mammoth is salty. I need a drink.” We wanted to
go deeper. Thus, Mood Pairing was born. Cactus
created the Odell Brewing Mood Pairing tool to let
consumers find the right beer for the right moment.
This interactive function of Odell’s new website
factors in things like weather, food plans, who’s on
the hi-fi, what you did today and what you’re about
to do. Advanced algorithms calculate what beer you
should enjoy right now. The best part? No matter
what mood you’re in, there’s always a perfect Odell
beer for you.
CREDITS
Founder & CEO Joe Conrad // Partner & CCO Norm
Shearer // Creative Director Ryan Johnson // Designer
Josh Jevons // Copywriter Andy Bartosch // Brand
Director Summer Hershey // Project Manager Rachel
Plaster // VP Digital and Content Production Kate
Schmitz // Director, Creative Technology Andrew Baker
// Digital Producer Zach Meyer // Interactive Designer
& Developer Austin Lliteras // Developer Tom Metz //
Developer Mark Thoney // Developer Bret Glassett
THE FIFTY 2015
45
SPILLT
In Transit Show
Packaging
Time Warner Cable NY1 News: Our long
standing partners at TWC/NY1 News reached out
the team at Spillt to develop a show package for
the NYC metro area show, In Transit. The show
itself focuses on the unique challenges, lifestyle and
history associated with commuting in the bustling
metropolis that is New York City. Focusing our
design heavily on map based elements as well as
iconography, we developed a fully editable toolkit
of a dozen elements. Our execution involved
projection mapping geometry in Cinema 4D and
animation/compositing in After Effects. The NY1
News team was ecstatic with the results and “In
Transit” has quickly become one of their premiere
show segments on air. This edit is a representation
of all the elements build for the on-air show.
CREDITS
Animation Jason Oberg, Derek Superville // Art Director
Ed Rhine // Creative Director Ed Rhine, Ryan Bramwell
// Designer Jason Oberg, Ed Rhine, Tom Bik //
Producer Rebecca Olson
THE FIFTY 2015
47
VLADIMIR JONES
Parent Fearlessly
Bright by Three: Being a new parent is a little
scary. In fact, it’s downright terrifying. First time
parents are as new to this chapter in life as their
newborn is to the world. Working from that truth,
we dropped all the pretense of pulling a parent’s
heartstrings and spoke to them in a way that lets
them be ok with being new to this world too. And
with each new parenting tip and trick from Bright by
Three, we’ve empowered them to Parent Fearlessly.
CREDITS
Executive Creative Director Jen Hohn // Copywriter Will
Patterson // Interactive Art Director Chris Powell //
Art Director Elaine Williams (print) // Art Directors Rik
Patenaude & Kelly Fitzgerald (video) // Production
Assistant Audra Schwartz // Account Supervisors Molly
Davis & Kaitlin Cronk // Photographer Paul Ripke
// Production House Riposte // Editor Rob Nickels //
Director Jim Elkin & Roshambo // Prop Production Will
Patterson & Rik Patenaude // Music Kelly Fitzgerald
THE FIFTY 2015
49
FEAR NOT
Wynkoop Brewing
Company Rebrand
Wynkoop Brewing Company: Between names
like John Hickenlooper and Russell Scherer to laying
the groundwork for Colorado’s celebrated craft beer
scene, Denver’s Wynkoop Brewing Co has a rich
history to say the least. Our challenge was to refresh
essentially every aspect of the iconic brand and
celebrate its historical past.
It started with a logo. A bold, urban-inspired mark
that reflects the city block it occupies, yet feels
unique to the craft brewery category. We also
impacted the interior of the space. A brew log of over
300 historic beer recipes, including the first Wynkoop
beer ever brewed, became wallpaper for interior walls
while messages celebrating the brewery’s history
and people became proclamations of the brewery’s
trailblazing spirit.
In the process, we discovered Wynkoop Street was
named after legendary local character Ned Wynkoop,
Denver’s first sheriff. An homage celebrating the man,
the myth and the legend of Ned became a prominent
wall graphic. Upstairs, the billiards room got a facelift
with new table numbers and a reimagined house
rules mural.
CREDITS
Chief Creative Officer Blake Ebel // Creative Director
Jorge Lamora // Associate Creative Director/Copywriter
Mike King // Designers Jorge Lamora, Jacob Gerhardt
// Account Supervisor Meagan Nelson
THE FIFTY 2015
51
VERMILION
Fuel for Big Ideas
Whole Foods Market, Rocky Mountain
Region: Fort Collins is a city alive with the
entrepreneurial energy of new ideas, ‘git ’er done’
confidence, and economic growth. It’s a place where
people believe they can and then do. For the refresh
of the community’s Whole Foods Market, we knew it
would take an anything-other-than-ordinary approach
to create an in-store experience that truly connects.
Fortunately for us, the team at the Rocky Mountain
Region of Whole Foods Market is a collection of
bold thinkers too. Rather than imposing the familiar
Whole Foods Market story, together we thought:
let’s shine a spotlight on the community’s own story
within their Whole Foods Market. The resulting decor
and messaging strategy follow the entrepreneurial
process around the store from the back-of-the-napkin
idea to its vibrant completion. Because in Fort Collins
good food is “Fuel for Big Ideas.”
CREDITS
Account Manager Margaret Thompson-Gough // Art
Director Kevin Bonner // Designer Julia Williams //
Strategist Thaddeus Napp // Copywriters Kristi Fisher,
Thaddeus Napp
THE FIFTY 2015
53
CACTUS
Holiday Scratch
Colorado Lottery: Scratch tickets have long been
an easy and fun gift to give during the holidays. This
year, the Colorado Lottery launched the first-ever $50
ticket with an instant $3 million top prize. So Cactus
had a two-part story to tell: first, remind people to
give Scratch and second, introduce this new ticket
with a huge prize at stake. With a unique media buy,
we created :15 bookend spots to tell one continuous
story while communicating both messages. Viewers
saw the first spot leading into the break, and the
second just before the return to programming.
CASH CARD 1
We open on a man visiting his sweet grandma on
Christmas morning. We’re in grandma’s living room,
which has a kitschy holiday feel. She hands him a card.
GRANDMA: I almost forgot.
JIMMY: Thank you, Grandma!
He opens the holiday-themed card and a $20 bill falls
out. Then a few more bills fall out. Then more bills. Then,
bills and coins start pouring out of the card. Jimmy has
a giant grin on his face. His grandma is also smiling and
giggling. Every so often, she sweetly says, “Oh my!”
VO: Give Holiday Scratch. The gift that keeps on giving.
We cut to an in-situation art card with the holiday
Scratch tickets and Lottery logo.
CASH CARD 2
We are back to grandma’s house. Money has now
flooded the living room. Jimmy and his grandmother are
chest deep in cash. We see a Chihuahua in a Christmas
sweater walking atop the mountain of cash. Money is
still pouring out of the card. Jimmy has a giant grin
on his face. His grandma is also smiling. She giggles
occasionally, and sweetly says, “Oh my!”
VO: Give Granted Wishes. With a shot at 3 million dollars
instantly, it’s the gift that keeps on giving and giving and
giving.
We cut to an in-situation art card with the Granted
Wishes Scratch ticket, Lottery logo, and words
“BIGGEST SCRATCH PRIZE EVER.”
CREDITS
Founder & CEO Joe Conrad // Partner & CCO Norm
Shearer // Creative Director Ryan Johnson // Sr. Art
Director Matt Chiabotti // Copywriter Ricky Lambert
// Brand Director Summer Hershey // Senior Project
Manager Monica Hemmert // Executive Producer Brooke
Woodruff // Production Company Film Orange // Director
The Director Brothers // Editing Company Idolum //
Editor William Bullen // Audio Post Rocky Mountain
Recorders
THE FIFTY 2015
55
GYRO
Listen to Your Body
DPC Midstream: As the cost of healthcare
continued to skyrocket across the U.S, DCP
Midstream, the number one processor of natural gas
needed healthier employees. With “Listen To Your
Body,” gyro launched a fully integrated, incentive
based Wellness program to convince the DCP
workforce to make significant lifestyle changes.
Through the voice of handmade felt organs (such
as the colon and spleen) and their mortal enemies
(such as French fries and cigarettes), the message
successfully encouraged employees to lead
healthier lives. As a result, DCP lowered healthcare
expenditures by 12 million dollars.
CREDITS
Executive Creative Director Doug Kamp // Executive
Creative Director Aaron Stern // Art Director Megan
Latta // Art Director Kristan Butler // Art Director
Praveena Dewars // Copywriter Shannon Flood //
Copywriter Justin Horrigan // Studio Director Nancy
Casey // Production Artist Erin Sturga // Client Services
Director Nancy Seidel // Management Supervisor Robert
Tucker // Project Manager Chantel Dahl // Strategy
Director Kim Lauersdorf // Editor Steve Morrison //
Photography Megan Latta
THE FIFTY 2015
57
VICTORS & SPOILS
Backcountry Beer
Upslope: Upslope had been nationally recognized
with awards for its great beer, but on the shelf, many
still didn’t recognize the brand. What this Boulder
brewery needed was a way to own its Colorado
roots in the same way that other craft breweries
stood for bicycling or ska music. So, to release
their anticipated Oktoberfest, we built Upslope’s
first Backcountry Tap Room—a bar 2.5 miles into
the Colorado backcountry that could only be
accessed by outdoor enthusiasts, and consequently,
Upslope’s biggest fans. We teased and promoted
the event using social media, local beer blogs, and
some good old fashioned grassroots marketing. The
result? Hundreds hiked into the Rockies to enjoy
great beer in the great outdoors, and pretty much
guaranteed our very first Backcountry Tap Room
wouldn’t be the last.
CREDITS
Executive Creative Director Noah Clark // Creative
Director Kate McQuail Kayne // Art Director Travis
Brown // Copywriter Andrew Bridgers // Studio Manager
Brent Erb // Project Manager Jenny Stefanov // Account
Director Alex Kayne // Account Coordinators MacGregor
Brown // Activation Agency Match Marketing Group
THE FIFTY 2015
59
ZENMAN
Adventure Nannies
Adventure Nannies: Designed by Zenman, the
Adventure Nannies site is heavy on the functionality
while also looking pretty sexy. The site features
shifting navigation that starts at the bottom of the
page with a large featured image which sticks to the
top of the browser as the user scrolls down. There
are also hover effects on the CTAs, with an overlay
that displays additional content when a user’s mouse
is over the image. And on the Resources Page, each
image has an image grid at the top that animates
multiple images in and out. The site is responsive,
creative, and photographic.
The design process was not without its challenges.
Image optimization proved difficult, as the website
features huge, beautiful images that the team wanted
to showcase, but needed to be wary of load time
and resources. Designing a method for showcasing
and filtering all of the available nannies proved
challenging, too.
CREDITS
Creative Director Keith Roberts // Art Director Keith
Roberts // Copywriter Zenman team // Designer
Zenman team // Photographer Sarah Law // Branding
Dan Quay
THE FIFTY 2015
61
CACTUS
Cactus Welcome Kit
Cactus: A lot of work goes into finding great talent,
so when we add a new person to the Cactus family,
we think it’s an achievement worth celebrating. So
we designed a new-employee welcome kit that’s
equal parts introductory handshake, triumphant highfive and motivational catalyst. Each box contains a
personalized welcome letter (made from a custom
copper letterpress that doubles as their desk
nameplate) and an employee handbook that shares
a bit about our history, our culture and our high-bar
expectations to bring their best to Cactus every day,
with promises that we’ll bring ours in return. We also
include a few custom tees, some daily on-the-job
essentials and a sweet lid to cover up that precious
noggin of theirs.
CREDITS
The development, design and creation of this kit was
a collaborative effort with full-team contributions from
Cactus’ creative, production and leadership teams.
THE FIFTY 2015
63
AMÉLIE COMPANY
Excuses vs. Reasons
Colorado Advisory Council for Persons with
Disabilities: The Council employs Amélie Company
to make Coloradans think twice before they park.
Amélie Company conducted market research in
early 2015 on behalf of The Colorado Advisory
Council for Persons with Disabilities (“The Council”)
to inform campaign development surrounding
parking for persons with a disability. Turns out most
able-bodied people do not think access to parking
for people with disabilities is a problem, even if they
have witnessed abuse.
The research supported a mass media campaign,
integrated with PR and social media, to create
awareness around the need for and abuse of
parking for people with disabilities. The campaign
casted real people with real disabilities through
the Phamaly Theatre Company, and had them
deliver excuses people use to deny the disabled
community their right to equal access. In the end,
the campaign shows, your excuses will never be as
good as their reasons.
Excuses 1:
Trenton: “I already ordered ahead. I’ll just park here.”
Pricilla: “I’m just running to the ATM. I’m not ‘really’
parking.”
VO: “Your excuses will never be as good as their
reasons. No plates? No placard? No parking.”
SUPER: Tagline with URL – coloradodisabilitycouncil.org
Excuses 2:
Everett: “I forgot the 6-pack, I’ll be right back!”
Megan: “I’m just grabbing something real quick.”
VO: “Your excuses will never be as good as their
reasons. No plates? No placard? No parking.”
BUTTON – Everett: “It’s not like it’s a crime, right?”
SUPER: Tagline with URL – coloradodisabilitycouncil.org
Excuses 3:
Adam: “Nobody ever parks here anyway.”
Mary Ann: “I’m just dropping off this DVD.”
VO: “Your excuses will never be as good as their
reasons. No plates? No placard? No parking.”
SUPER: Tagline with URL – coloradodisabilitycouncil.org
CREDITS
Creative Director Pat Feehery // Art Director Eric Hines
// Copywriter Olivia Abtahi // Designer Eric Hines //
Director Dan Knudson // Production Company One
Floor Up, Rachel Farha // Producer Bryan Lynn // Post
Production - TV One Floor Up // Post Production - Print
Stephen Hausrath // Account Supervisor Mackie Clonts
// Account Coordinator Kate Hinson // Casting through
The Phamaly Theatre Company
THE FIFTY 2015
65
KARSH HAGAN
Platform T
Platform T: Tea is the second most consumed
beverage in the world. Second not to coffee, but to
water. That’s why aspiring tea-artisans and founders
of Platform T came to us with the hopes of turning
their vision of creating a tea lounge into a reality. With
the dreams of traveling to the corners of the globe
where tea is grown, our brand strategy was simple:
celebrate tea’s rich history and create a vibrant
community for the people who love it.
Starting from the ground up, the name and logo
both naturally bring to life the lure of travel and
the global story of tea. Then, to coincide with their
brand launch and opening of their first tea lounge,
Platform T needed packaging and collateral design
to embody their fresh take on the tradition of tea. By
finding inspiration in everything from ornate iron train
archways, to topographic map patterns, we created
designs to work across their 50 different tea blends.
We also worked with a top local architecture firm on
a vision for the interior by contrasting rustic wood and
stone textures throughout the lounge’s interior. Every
passenger crosses a platform before they reach their
destination, and our goal is to be the platform that
leads people into the world of tea.
CREDITS
Senior Art Director/Designer Camille King // Senior
Copywriter Karen Morris // Designer Lindsey Mills //
Copywriter Laurel Kelleher // Executive Creative Director
Charlotte Isoline // Account Manager Anne-Marie
Salcito
THE FIFTY 2015
67
O’BRIEN ADVERTISING
Re-Brand
Heritage College: We were given the task of
creating a new and consistent look and feel for
Heritage College, while at the same time driving
enrollment across 10 campuses throughout the U.S.
This was more than a fresh coat of paint. This was
up-front research, brand building, and aligning all
of the key stakeholders. We developed a brand that
transformed Heritage College’s story, one that shines
the spotlight on the boldness and bravery of its
students to better themselves and their communities.
CREDITS
Owner, CEO Terri O’Brien // Creative Director Jim
Morrissey // Brand Strategist Chris Conner // Art
Director Ashlynn Dawes // Designer Karen Hofmeister
+ Ian Nordeck // Copywriter DJ Ursetta + Bradley Hein
// Designer/Production Manager Carson Kraig // Chief
Strategy Officer Cassie Augustine Jones
THE FIFTY 2015
69
EBB+FLOW CREATIVE
Charter Communications
Type Family
Charter Communications: Charter
Communications wanted to design a type family they
could use primarily for the program guide and user
interface for their cable television offerings. We were
commissioned to design a full type family including
roman, italic and slab serif variations. Rutledge is
an elegant, efficient, modern sans serif designed
to legibly display information on televisions and
monitors.
We designed these usage posters to display the
breadth, versatility and functionality as well as the
spirit of the type family.
CREDITS
Creative Director / Designer Shane Kendrick
THE FIFTY 2015
71
GRIT
Aceso Packaging
Aceso: Hemp is one of the most incredible plants on
the planet. And Aceso harnesses its power by extracting
carefully selected cannabinoids, including naturallyoccurring CBD. Then they pair those cannabinoids
with natural ingredients that have powerful terpenes,
flavonoids and vitamins of their own.
The packaging for Aceso had to stand out in a sea
of hippy dippy lookalikes and bring forward the clean
science based nature of the product.
CREDITS
Creative Director Sean Topping // Art Director Lauren
Sobotor // Account Director Ashley Einerson // Account
Manager Elsie Blackman
THE FIFTY 2015
73
STARZ
Rocky
ENCORE: As fans of the films, we wanted to create
a piece for ENCORE that would resonate with all
Rocky enthusiasts. Being near the end of the year,
the budget for shoots had been exhausted. The
challenge was to entice Rocky fans, and attract new
ones, in an entertaining, modern way, using only clips
from the movies.
This “Rocky Remix” concept showcases the iconic
moments and quotable lines from the beloved
Rocky franchise. It’s all any fan needs to get fired
up and watch.
Intro:
Do other fighters pound raw meat?
No, I think I invented it.
I’m gonna bust you up.
Go For it.
(Rocky Song)
He’s a deadly weapon, he’s one of a kind.
He’s hungry; champ of all time.
The man comes straight ahead, he’s tailor made for me.
The bums hiding, the bums running, he don’t wanna face
me.
He’s all wrong for us baby; get out while you can.
Yo Adrian! I’m just a man.
No, I don’t hate Balboa, but I pity the fool.
This man is dangerous; I must break you.
Lock the door, hide the kids.
Balboa’s going to show you what a champion is.
The New Year’s gonna see a Rocky start,
Come on bring it to me.
Absolutely.
1…2…3…4…5… (countdown of all 5 movies)
Font Messaging:
Rocky New Year’s Day Marathon
Playing All Day January 1
“Rocky! Rocky! Rocky! Rocky!” (Crowd noise under
messaging)
CREDITS
Creative Director Michael Gallegos // Producer Abbie
Lunsford // Designer Christian Dore // Editor Rich
Tramazzo // Audio Editor Eric Gerd
THE FIFTY 2015
75
CACTUS
Where Education
Comes Alive
Denver Zoo: A day at Denver Zoo provides much
more than mere entertainment. It provides unique
educational experiences and firsthand learning
opportunities. Denver Zoo is the place where gibbons
perform acrobatic feats before your eyes, where
the thunderous roars of a lion reverberate in your
eardrums, and where the coarse fur of a giraffe can
be felt between your fingertips. Denver Zoo is where
education comes alive. Cactus brought this idea to
life through a variety of non-traditional out-of-home
executions that blended together juxtaposing images
of educational tools with the first-hand educational
experiences found only at Denver Zoo.
CREDITS
Founder & CEO Joe Conrad // Partner & CCO Norm
Shearer // VP, Creative Director Brian Watson // Brand
Director Summer Hershey // Copywriter Ricky Lambert
// Art Director Claire Gipson // Senior Production
Designer Mark Tanner // Senior Print Producer Jamie
Sharp // Project Manager Caitlin Wilson // Photography
& Composite Retouching Mando-Matic // Printing
Sign Language XL
THE FIFTY 2015
77
VLADIMIR JONES
1991 Gif Certificates
Sizzler: Sizzler restaurants haven’t had much
impact on popular culture since the 90s. But that all
changed when the Internet found and spread one of
their videos that was produced in 1991. The video
was embarrassing to be sure, what with the shoulder
pads and bad hairstyles, but we had Sizzler embrace
the cheese and laugh along with joke. We decided
to have Sizzler make the most of their time in the
limelight and thank the Internet for their blast-fromthe-past, newfound fame. Strategically launched on
#ThrowbackThursday, we created GIFs of the funniest
scenes from the viral video and made 1991 GIF
Certificates – the first-ever, actual GIF coupons good
for a Sizzler meal for two for what price? $19.91. We
shared these GIF certificates on their social media
channels and posted stills from the video as memes
about both the 90s and Sizzler’s famous cheese
toast. The video made the rounds on Buzzfeed, Good
Morning America, Huffington Post and more. And we
jumped on it to maximize Sizzler’s interaction with
fans. It was a moment that reminded Sizzler and the
world of their past, and let the Internet have a laugh
and a smile. And of course, some cheese toast too.
CREDITS
Executive Creative Directors Matt Fischvogt, Dave
Cook & Ryan Johnson // Creative Director Jen Hohn
// Copywriters Aylâ Larsen & Thomas Fowler // Art
Director Rik Patenaude // Account Supervisors Ashley
Dreyer & Julia Mulhern // Social Leila Qualhiem,
Maddy Wold & Grace Evelyn // Production House
Riposte
THE FIFTY 2015
79
THE INTEGER GROUP
Only in Colorado
Coors Banquet: “Colorado has never been more
prominent on the national stage. People who don’t
live here wish that they did. Wherever you go in the
country, you will see the “C” of the Colorado flag
proudly emblazoned across the chests of residents
and tourists alike. It signals the wearer as someone
who values authenticity and experiences over
pretense. With this surge in awareness and pride,
many brands wants to lay claim to being a Colorado
local, but very few have the heritage to support it.
Coors Banquet, the flagship beer of Coors Brewing
Company, has been brewed in Colorado since the
1870s. It has only ever been brewed in Golden,
Colorado. For a variety of reasons, many Coloradans
are not aware of this unbroken connection and
commitment to our state.
The Coors Banquet “Colorado Proud” campaign
aims to make Coors’ connection to Colorado public
knowledge and deflate the claims of pretenders. This
campaign will position Coors Banquet firmly in the
minds of any consumer looking for a beer that is
truly, authentically a product of Colorado.”
CREDITS
Associate Creative Director Tony Molinaro // Art Director
Sarah Godfrey // Copywriter Michael Tully // Regional
Account Supervisor Trish Hardie-Frankel
THE FIFTY 2015
81
NARRATOR GROUP
“There’s got to be a
better way”
WestWorks Studios: Independent producers,
videographers and creative teams here are all-toofamiliar with the limited studio options along the Front
Range. They’ve had to pack equipment into tight
spaces, or dress up a large, dusty warehouse to
look like a small room. Perhaps even worse, they’ve
had to bring clients into makeshift spaces that look
neither polished nor professional.
With this playful campaign, we positioned WestWorks
Studios as a problem solver … and invited our
audiences to try something easier and better.
The media buy in the spring was both local and national
and registered 22,000 impressions and an 85% view
through rate over the course of a single week.
CREDITS
Creative Director/Art Director Jay Sunny // Copywriter
Mark Toft // Animation Björn Benckert // Producer Nate
Rich
THE FIFTY 2015
83
AMÉLIE COMPANY
DUI
CDOT: CDOT and Amélie Company Launch “A Few
Can Still be Dangerous”
Thanks to effective education and enforcement, most
Coloradans recognize that when they drink they
should not get behind the wheel. However, research
conducted by Amélie showed that the group most at
risk of driving impaired, 21- to 35-year-old males, do
not think a few drinks can impair their ability to drive.
To help change this common misperception,
The Colorado Department of Transportation, in
partnership with Amelie Company, launched a
summer DUI awareness campaign – “A Few Can Still
Be Dangerous.”
“A Few Can Still Be Dangerous” served as an
important reminder that even if an individual has only
had a few drinks, it doesn’t mean it’s safe to drive.
Using humor rather than scare tactics, the campaign
featured two 30-second spots highlighting dangerous
scenarios in which people ignore the hazards
around them, such as tarantulas on the loose or
children playing with chainsaws. The spots reminded
viewers that even things in small numbers can be
dangerous, including alcoholic drinks. Airing on cable
TV and pre-roll throughout the state, the spots were
supported by radio and OOH in the Denver, Colorado
Springs and Fort Collins metro areas.
CREDITS
Creative Director Jenna Capobianco // Associate
Creative Director Eric Hines // Art Director Chelsea
Anderson // Copywriters Jenna Capobianco, Chelsea
Anderson // Designer Eric Hines, Chelsea Anderson
// Director Alex Grossman // Production Company 8th
Street Productions, Steve DeVore // Agency Producer
Kristen Del Cazo // Post Production - Broadcast
Futuristic // Post Production - Print Stephen Hausrath //
Account Supervisor Mackie Clonts // Account Executive
Brenna Hersey
THE FIFTY 2015
85
PHILOSOPHY COMMUNICATION
F5 Tornados
F5: The idea of driving through America’s heartland
doesn’t usually top most lists of places to vacation.
Thrillseekers on the lookout for a wild unorthodox
experience find F5 Tornado Chasing Safaris to
be one bone-chilling ride, one that induces an
uncontrollable dose of profanity as seen in this
poster campaign.
CREDITS
Creative Director Randall Erkelens // Copywriter Jay
Roth // Art Director Lisa Fisbeck
THE FIFTY 2015
87
FEAR NOT
Holiday
Einstein Bros: To mark the arrival of the 2015
holiday season, we created a campaign, nay, a
place called Jollyville. Jollyville is a happy little winter
wonderland. A place where the water flows like coffee
and fresh bagels instinctively flock like the lox of
Capistrano. We created all the illustrations in house
and applied them both inside and outside of the
store with a series of unique packaging elements and
menu boards.
CREDITS
Chief Creative Officer Blake Ebel // Creative Director
Jorge Lamora // Associate Creative Director/Copywriter
Mike King // Art Director/Designer Jacob Gerhardt //
Illustrator Jacob Gerhardt // Senior Account Manager
Jon Barnett
THE FIFTY 2015
89
CACTUS
Odell IPA Campaign
Odell Brewing Company: In the world of craft
brewing, IPAs have become the testing ground for
new flavors. But a lot of that experimentation has
resulted in over-hopped, over-hyped, palate-blasting
beers. Odell created their IPA (simply called “IPA”)
in 2007 at the beginning of the American-style
IPA explosion. With finesse and care, they made
a solidly hoppy beer with a balanced finish.
Research confirmed that Odell’s IPA has a perfect
combination of complexity and approachability that
appeals to craft-beer fanatics and novices alike.
It’s the IPA for everyone, which is what we built
our 2015 IPA campaign around. Laser-etched,
wood die-cuts created a handcrafted canvas for
the campaign, further illustrating the care Odell
Brewing Co. The campaign included social, print,
on-premise and in-store.
CREDITS
Founder & CEO Joe Conrad // Partner & CCO Norm
Shearer // Creative Director Ryan Johnson // Senior Art
Director Michael Maciolek // Copywriter Shea Tullos //
Brand Director Summer Hershey // Senior Production
Designer Mark Tanner // Senior Print Producer Jamie
Sharp // Project Manager Rachel Plaster // Digital
Producer Brit Tucker // Interactive Designer & Developer
Austin Lliteras // Production Partner Public Letterpress
& Engraving
THE FIFTY 2015
91
TRI STATE
Tri State Power
Photography
Tri State: We, as Tri-State G&T, wanted to create
a campaign that was a visual representation of
how Power Makes it Possible™ in the communities
that our members serve. Power is the visual
representation of the work that electricity does
in our everyday lives. Power has the unique ability
to capture the hearts and minds of people of all
ages, providing a platform to tell the story of what
makes electric cooperatives and public power
districts special.
CREDITS
Creative Director Melissa Kendrick // Photographer
Willie Petersen // Photography Assistant Josh Groth
THE FIFTY 2015
93
GINGER & BACON
Strange But Good Year of the Cocktail
Ginger & Bacon: When you work in advertising,
the holidays bring copious amounts of gifts from
vendors. Which got us to thinking, shouldn’t we be
giving them something in return? And after all of the
early mornings, late nights and rounds of revisions
we’ve put our vendors through, we figured they could
probably use a few drinks—a year’s worth of them
to be precise. We started by creating the Strange
But Good Cocktail Book, a collection of original
recipes and original illustrations. Then we paired the
books with all of the ingredients needed to make
a single serving winter cocktail. And we kept the
creative liquor consumption flowing by launching the
@strange_but_good Instagram account, a steady
supply of seasonally relevant cocktail recipes. Cheers
to collaboration!
CREDITS
Design/Writing/Production Camille King & Karen Morris
// Photography Camille King, Karen Morris & Levi
Tijerina
THE FIFTY 2015
95
VICTORS & SPOILS
FNV Social
Partnership for Healthier America: From
soda to burgers to fruit roll-ups, brands have used
advertising and celebrity endorsements to get kids
to eat all kinds of stuff that isn’t good for them.
And boy has it worked. But no one has ever used
those same marketing tactics to get kids to eat the
healthy stuff. So we did. With the help of Partnership
for a Healthier America and the First Lady of the
United States, we turned fruits and vegetables into
a brand called FNV. We recruited a team of big time
celebrities. We featured them in print, OOH, and on
an interactive brand website that allowed kids to sign
their own endorsement deal with the brand. And we
created a robust social media presence chock-full of
funny, sharable content. Never once preaching. Never
once pandering. Never once pushing a single health
benefit. Just plain fun, clever advertising that proved
the healthy foods could also be the cool foods.
CREDITS
Executive Creative Director Noah Clark // Chief Marketing
Officer Andy Nathan // Creative Director Pat Horn //
Associate Creative Directors Rob Lewis, Ari Levi, Brock
Johnson // Art Directors Emilie Druss, Travis Brown
// Copywriters Pete Nordstrom, Andrew Bridgers
// Studio Manager Brent Erb // Producers Kaylin
Fitzpatrick Horn, Lisa Effress // Community Manager
Allison Gergly // Account Directors Leslie Maddocks,
Lynn Harris // Account Supervisors Rebecca Conrad
// Account Manager Avery Henderson, Katie Funk //
Account Coordinator Annie Vlosich // Project Manager
Jenny Stefanov // Digital Agency Legwork Studio //
Production Company Copious // Photographer Brian
Bowen Smith, Justin Coit // Retouching David Nadeau
THE FIFTY 2015
97
FUTURISTIC FILMS
Zealots of Zag
New Belgium Brewing Company: Working in
conjunction with Cultivator Advertising and Design,
Futuristic Films created a series of short films
that would provide the impetus for New Belgium
Brewery’s Summer online media campaign.
Each episode of “Zealots of Zag” tells the story of
someone exploring divergent and unusual paths, an
ethos celebrated by New Belgium Brewery and their
community. The subjects ranged from an avant-garde
musician from San Francisco, a Cleveland based
performance artist and a community story-telling
group in Richmond, Virginia.
Director Jasper Gray combined documentary
techniques with a strong visual storytelling approach
that brings you right into each story and highlights
the perspective and individuality of the characters.
The four films were rolled out over the Summer of
2015 to promote repeated engagement with New
Belgium’s expanding online community and were
supported by clips and trailers especially created
for pre-roll and social outlets such as Instagram and
Vine to create an integrated online campaign
CREDITS
Director Jasper Gray (Futuristic) // Executive Producer
Sarah Liles (Futuristic) // DP Frank Pickell (Ep
1-3), Robert Muratore (Ep 4) // 1st AC Will Gardner
(Futuristic)/Brandon Carter // Production Manager
Alivia Olson // Advertising Agency Cultivator (Monte
Mead, Steve Moore, Kent Smith, Tim Abare) // Post
Production Futuristic Films
THE FIFTY 2015
99
VLADIMIR JONES
The Ringman
Hyde Park: Let’s face it. Guys need a little help
finding the perfect engagement ring. And Hyde
Park Jewelers needed a little help connecting with
their bridal millennial audience. So we created The
Ringman, the wingman who helps a bro get engaged.
He became a character on social media, giving out
funny and useful proposal and ring-buying tips in
different posts. Suave and smart, he tapped into
common proposal blunders and hooked you up
with Hyde Park Jewelers, the foolproof way to get it
right. By breaking out of the stuffy, outdated notions
of proposals and engagement rings, The Ringman
spoke to millennials on their level and engaged them
like never before.
CREDITS
Executive Creative Director Matt Fischvogt & Dave
Cook // Creative Director Jen Hohn // Copywriter Aylâ
Larsen // Art Director Rik Patenaude // Production
Assistant Audra Schwartz // Account Supervisors
Erin Schneiderman & Christina Hoener // Social Kyla
Applegate
THE FIFTY 2015
101
KARSH HAGAN
Palace Pale Ale
Brown Palace: To pay homage to the great state
it has called home for over a century, The Brown
Palace created Palace Pale Ale. Partnering with
brewmasters from Parker, CO brewery, Hall Brewing
Co, they created the light-bodied ale with locallygrown malts and hops, as well as water from The
Brown Palace’s artesian well. Karsh/Hagan started
with a logo, then brought a distressed design and
locals-only attitude through everything from beer
taps, to a can label to advertising posters.
CREDITS
Art Direction/Design Kelsey Wittenberg // Copywriting
Megan Cohen // Creative Direction Darren Brickel //
Account Direction Camille Ziccardi // Print Production
Allison Tonini
THE FIFTY 2015
103
GYRO
Good Friend, Maybe
Not the Best Coworker
DCP Airstream: DCP Midstream, the number one
processor of natural gas, needed to drum up more
resumes for hiring needs. The problem was that
their Talent Acquisition department was inundated
with a large quantity of resumes from under-qualified
“friends” of employees. So to rein in the quantity
and increase the quality of referrals, gyro helped
remind employees that fun friends aren’t immediately
qualified as the best coworkers.
CREDITS
Executive Creative Director Aaron Stern // Art Director
Megan Latta // Art Director Kristan Butler // Copywriter
Justin Horrigan // Studio Director Nancy Casey //
Production Artist Christine Bakke // Client Services
Director Nancy Seidel // Management Supervisor Robert
Tucker // Senior Account Executive Scott Anderson //
Strategy Director Kim Lauersdorf // Photography John
Rose
THE FIFTY 2015
105
CACTUS
Hook or Crook
Cactus: A demonstration of Cactus’ packaging
design abilities, Hook or Crook is a branded
interpretation of Peach Street Distillers’ three tequila
products – and the ultimate gift for clients and
vendors. Embodying the rugged cowboy spirit, and
inspired by the hearty settlers of Colorado’s Old
West, Cactus created the Hook or Crook brand in
homage to Western settlers who survived by any
means necessary—by hook or by crook. Cactus’
creative and production teams carried the Hook
or Crook brand concept through every facet of the
design, boldly combining southwestern styles with a
modernized interpretation of vintage typography and
filigree. To give the product a rustic yet high-end feel,
Cactus had the cork laser engraved with Hook or
Crook’s vintage-inspired logo.
CREDITS
Founder & CEO Joe Conrad // Partner & CCO Norm
Shearer // Designer Josh Jevons // Copywriter Ryan
Johnson // Senior Print Producer Jamie Sharp //
Production Company Public Letterpress & Laser
Engraving // Photographer Klug Studio
THE FIFTY 2015
107
THE INTEGER GROUP
Ad Club Sympathy
Cards
Ad Club: Advertising is a lot fun. But it can also
suck. For this campaign we decided to focus on the
latter. We wanted you to know that the Ad Club feels
your pain. They know what it’s like because they’re
ad people too. They also know that getting involved
in the Ad Club is a great thing. It’s a place where
you can meet like-minded ad people, do some fun
creative work, and maybe even land a better job. And
clearly, there’s a lot of pain here in Denver, because
this year the Ad Club’s Committee Mixer events had
their best turn out ever.
CREDITS
Creative Director Matt Hawley // Sr. Art Director Dave
Brackenbury // Sr. Copywriter Joel Maron // Illustrator
Angie (Angiemakes.com)
THE FIFTY 2015
109
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THE FIFTY 2015
111
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ACES 2015
THE FIFTY 2015
121
Aces recognize the vendors, suppliers, production companies and independent
professionals who work behind the scenes for the Colorado advertising and
marketing community. Aces are nominated and voted on by members of Ad Club.
Congratulations to this year’s winners.
Best Social Media Company Ello
Educator of the Year Dave Oakes
Best Website Development Company Karsh Hagan
Best Video Production Company Image Brew
Best TV or Radio Rep Deb Fox, Altitude
Best Talent Agency Radical Artists
Best Sound Editor Coupe Studios
Best Photographer Bryce Boyer
Best Traditional Printer D&K Printing
Best Nontraditional Printer Western Die
Best Freelancer (any type) Jay Roth
Best Digital Rep Jennifer McCallum, YuMe
Best Media Buyer/Planner Christina Sokol, Karsh Hagan
Best Intern Erin Mowry, R&R Partners
Best Industry Blog The Denver Egotist
Best Post Production Company PostModern
Best PR Company Sprocket Communications
Best Mobile App Developer 303Software
Best Outdoor Company Mile High Outdoor
Here’s why you didn’t make it in this book this year.
51. The server is down.
52. Wifi is down.
53. We have our last kickball game of the season.
54. My boss wants it this way.
55. Client is always right.
56. We don’t have time to do a photoshoot.
57. Stock is cheaper and faster.
58. Happy hour with friends.
59. It’s our anniversary.
60. I don’t have the latest Creative Suite.
61. It was country music day on Sonos.
62. Conference call presentation with the client is fine with me.
63. Powder day.
64. Rockies game with my bae.
65. My external HD just shit the bed.
66. The coffee maker is broken.
67. Just tell me how big and where to put it.
68. My wireless mouse battery died.
69. That was in the 2002 CA.
70. Timesheets are due. Then I gotta do my expense report.
71. Jury duty.
72. Just shoot it with your phone.
73. Let me get through this mountain of emails first.
74. Let’s just go with that first idea.
75. Our agency is led by account people.
76. I have to go meet the cable guy.
77. Parent teacher conferences.
78. Suuuuuuuper hungover.
79. Good enough.
80. The file is missing links and fonts.
81. Can’t find the font.
82. The team won’t choose my idea anyway.
83. The client sucks.
84. I’d like to see this place survive without me.
85. There’s more dispensaries than Starbucks.
86. Can’t blow off my trainer.
87. My mom thought it was hilarious.
88. Was up ‘til midnight doing freelance.
89. Kegs with Legs.
90. Looong ass traffic meeting, ran out of time.
91. My band has a gig tonight.
92. Had a gout attack this morning.
93. I wish the creative brief was better.
94. C’mon, it’s tampons guys.
95. Let’s start it tomorrow. Or Monday.
96. He finally asked me out!
97. We’ve run it for 4 years, what’s another? Why reinvent the wheel?
98. I’d like to see Alex Bogusky try and do that here.
99. We’re out of beer.
100. It’s 5:00pm.

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