NCMPR Counsel APR08

2008
COUNSEL
VOLUME 2 | APRIL
N EWS A N D I DE A S ABOUT CO MM U N ITY COLLE G E M A RKE T I NG A N D PU B LIC R E L AT ION S
The 2007 Paragon Awards
Celebrating the Best of the Best
President’s View
I first became involved with NCMPR nearly 10
years ago when another community college in the
area agreed to host a district conference in my
Texas coastal city of Corpus Christi. Little did I
know how involved I would become with NCMPR
– first volunteering to assist with that conference
and then moving on to become a state
representative, District 4 director, and then a
member of the executive board.
MELINDA EDDLEMAN
Media Relations
Coordinator |
Del Mar College |
Corpus Christi, TX |
[email protected]
As your 2008-09 NCMPR president, I am truly
honored to not only serve our membership but to
also work with an exceptional board of directors.
Like you, these hard-working individuals
encompass a group of professionals involved with
marketing, public relations, enrollment
management, advancement and other issues at
their respective institutions.
Additionally, “your” board of directors has
dedicated much time and effort to make NCMPR
one of the best organizations that meets the
I encourage you to start now to continuously promote
NCMPR to your college’s president or your supervisor.
professional development needs within the
community college environment. At the same time,
the board continues to employ forward thinking to
ensure our organization stays germane as your
needs change.
While the board lost two excellent members at the
close of the 2008 national conference, we gained
three new district directors who bring their own
capable and unique talents to the organization –
both at the district and national levels. I look
forward to working with them as the board
continues moving forward with new initiatives,
which you’ll hear more about after our summer
board meeting.
opportunities unique to community colleges. As
marketing, public relations and advancement
professionals, we’re asked to accomplish more
projects with less funding compared to many
of our counterparts at four-year institutions.
We’re also expected to stay in line, if not ahead
of the curve, as technology and marketing
strategies change.
Our 2008 National Pacesetter of the Year,
Dr. Daniel M. Asquino, president of Mount
Wachusett Community College, recognized the
importance of professional development and the
role that NCMPR plays to keep our members’
knowledge and skills current. He also lamented the
fact that during times of economic challenge, travel
and professional development budgets tend to be
the first line items cut.
Some are saying that the next 12 months may
prove to be economically challenging. If so, I
encourage you to start now to continuously
promote NCMPR to your college’s president or
your supervisor. Be sure to talk about the value of
our organization, particularly when it comes to
professional development.
You may want to begin by taking advantage of our
upcoming Summer Institute 2008, “E-mergence:
The Growing Importance of Digital Marketing,”
scheduled June 17-18 in Kansas City, Mo. This
intensive, one-and-a-half-day workshop will
examine the latest e-marketing strategies for
attracting new students, engaging current students,
building donor bases and much more.
I look forward to connecting with NCMPR’s
members during the summer institute and your
district conferences this fall. I especially look
forward to sharing ideas and strategies that set
us apart as marketing and PR professionals in
higher education.
I firmly believe NCMPR offers – at our national
and district conferences and the summer institute
– our members many professional development
COUNSEL
2008
2
NCMPR Counsel © 2008 NCMPR. All rights reserved. No portion of this publication
may be reproduced in any form without the written permission of the publisher, NCMPR.
Send all submissions to: Debra Halsey, Counsel Editor, 7516 La Madera NE, Albuquerque, NM 87109
505.856.2644 [email protected]
NCMPR Executive Director: Becky Olson, P.O. Box 336039, Greeley, CO 80633
970.330.0771 [email protected]
Design: Jeffrey Atwell
www.ncmpr.org
NCMPR COUNSEL
Contents
2007 Paragon
Awards
7
It’s the only national
competition of its kind that
honors excellence exclusively
among marketing and PR
professionals at two-year colleges.
On the cover: This computer-generated
illustration won a 2007 Gold Paragon. It appeared
on Pima Community College’s 2007 calendar and
is the creative handiwork of Bryce Morthland, a
graphic designer at Pima.
Features
Did It Work? Using sequential research to
benchmark your marketing success. 4
NCMPR Honors Its Own Individuals
recognized for their outstanding contributions
to community college marketing and
public relations. 10
Annual Report to the Membership
2007-08 16
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This two-page spread from CCBC’s 2007 annual report shows how “I am CCBC” testimonials are paired with key
benefits to promote a consistent brand message.
Did It Work?
Using Sequential Research
to Benchmark Your
Marketing Success
You don’t have to be a fan of Disney’s blockbuster
Pirates of the Caribbean movies to appreciate the value of
Captain Jack Sparrow’s magical compass. Who among us
wouldn’t want an instrument that guides us to whatever
we most desire?
Fortunately, there’s no need to commandeer a
pirate ship to secure such a compass. Just conduct
some sequential research and you’ll gather all the
navigational assistance you need for smoother
sailing on the sea of community college marketing
and PR.
While most of us have done some type of testing
to determine the relevance or appeal of a
marketing campaign, it is less common to commit
to the kind of periodic research necessary to
monitor changes in attitudes and guide strategic
communication planning over time. Ideally, such
research should be conducted every two to three
years or whenever significant changes are made.
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It’s the only way to secure a baseline for future
evaluation of current activities, not to mention the
opportunity to make better choices now and
provide sound rationale to support those decisions.
We discovered the need for sequential research at
the Community College of Baltimore County
(CCBC) in 1998 as we prepared to merge three
separate colleges into one. We desperately needed
to gauge the community’s perceptions of the
existing colleges in order to manage such turbulent
change. A decade later, we’ve not only survived,
we’ve thrived, thanks in great part to the insight
gained from sequential research.
NCMPR COUNSEL
At the onset, we hired the marketing and PR consulting firm of Sandra
Golden and Associates to conduct a community perceptions study of our
service area. This consisted of 400 completed, 10-minute phone calls to
potential students within our target markets, who answered questions related
to their awareness and perception of the college, its image, current marketing
efforts, curriculum and delivery preferences, etc. The resulting data yielded
concrete marketing implications.
That first survey gave us a clear indication of where we were and where
we needed to go. We learned that the “CCBC” name was unknown, which
we expected. We also discovered that people did not relate “quality” to the
existing colleges – a response not expected and certainly not desired. Other
than the semester start, participants couldn’t recall much advertising on the
institution’s behalf, and the overall image of the college – or individual
colleges – was just OK.
Equipped with this baseline knowledge, we established a new visual identity
for CCBC that incorporated the better known campus names into the logo for
visual reinforcement. We created new college marketing materials that
organized content by campus for easy reference. We also created special
promotions to announce and advertise the college name change to residents,
media, business leaders, elected officials and other key opinion leaders.
MARY DE LUCA
Senior Director for
Public Relations |
The Community College
of Baltimore County |
Baltimore, MD |
[email protected]
Three years later, we brought Golden and Associates back to check on our
progress. This second survey noted some improvement in name recognition
for CCBC. About half of our respondents knew us; and those who did had a
“positive” or “very positive” image of the college. We also discovered that
students’ lack – or perceived lack – of time was the greatest barrier to
enrolling at CCBC. It was clear we needed to make sure our audience knew
they could fit CCBC into their busy lives.
What did we do? First, we built a stronger advertising campaign that focused
on convenience and flexibility. We introduced publications targeting adult
learners and our alumni. Most importantly, we took the time to refine and
define our brand. This included developing key brand messages and a new
tag line to better promote our brand essence while positioning CCBC within
an increasingly competitive higher education market in the Baltimore
metropolitan region. We incorporated this brand content consistently
throughout all marketing, media relations and community outreach.
By 2005, when Golden and Associates conducted our most recent survey, we
were pleased to discover that we had continued to make tremendous progress.
The latest results indicated that more people than ever recognized CCBC. We
had achieved an increase in “top-of-mind” awareness and image. Ad recall
was up steadily, and recall of specific messages was up dramatically. In fact,
survey participants specifically mentioned our key brand messages of degree
and program options, convenience and flexibility, low cost and good value,
and ease of transfer. Our brand message was hitting home.
Confident that we were on the right track, we took our branding campaign to
the next level, using a testimonial approach to provide the most relevant and
compelling translations of our brand promise. Our “I am CCBC” campaign,
which uses real students, faculty, staff and alumni validation of our key brand
messages, places prominent focus on the CCBC name and demonstrates pride
in association with the college. It also provides a consistent approach to reach
diverse target markets for a college that enrolls nearly 70,000 credit and noncredit students each year.
The latest survey results also confirmed that the more people experience
CCBC, the more they like CCBC. And those who come on campus – for a
class, an event or an activity – are more likely to recall advertising, visit
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NCMPR COUNSEL
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Link is CCBC’s interactive,
community outreach
magazine.
This bus shelter ad is one way CCBC is taking advantage of campus real estate to market
the college to students and visitors.
Sequential Research
(continued from previous page)
our Web site, understand our key benefits and be
more familiar with our program selection.
Catonsville and Essex campuses first began serving
Baltimore County residents.
This led us to bolster our direct mail marketing
with the launch of Link, a new community
outreach magazine. Link’s content, much like the “I
am CCBC” campaign, speaks to our audience in a
direct, personalized way on topics, ideas, trends
and issues of interest and concern. It provides
practical, expert advice related to work/career,
family, lifestyles and community that ties directly to
CCBC programs, services and events. It positions –
rather than postures – the college as a vital
resource, ultimately driving people to our Web site
and to our campuses and extension centers.
But we cannot rest on our laurels. We plan to
conduct our fourth community perception survey
in the summer of 2008 to make sure we stay on
course. The power of sequential research provides
results and reassurance in a time when all that we
do as PR and marketing professionals requires
constant validation.
Along with direct mail, we’ve also begun to
maximize our on-campus marketing to make
optimal use of every available space that greets
students and visitors. Our “I am CCBC” campaign
is on lamppost flags, building banners, bus shelters,
brochure racks, Axis-TV and computer monitors.
Campaign images will soon appear on college
vehicle wraps.
We’ve come a long way since becoming CCBC.
With sequential research to guide us, we have
helped communities within and outside of the
college embrace our new single college identity.
This year, in fact, we are celebrating the college’s
50th anniversary, marking five decades since our
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The timing couldn’t be better to steer your own
ship using sequential research. It might not lead
you to pirate treasure, but it will certainly prevent
you from getting carried away with fool’s gold.
Mary De Luca is the senior director for public
relations at the Community College of Baltimore
County (CCBC), where she oversees the marketing,
media relations, publications and printing services
units of the college. De Luca has a master’s degree
in publications design from the University of
Baltimore, where she earned the graduate program’s
prestigious Ampersand award for her ability to
marry words and graphics in publications. She has
presented regionally and nationally on such topics as
creative problem solving, image building, integrated
marketing and using sequential research to
benchmark success. In 2003, she earned the NCMPR
District 1 Communicator of the Year award.
NCMPR COUNSEL
2007 Paragon Awards
NCMPR’s Paragon Awards recognize outstanding
achievement in communications at community and
technical colleges. It’s the only national competition of its
kind that honors excellence exclusively among marketing
and PR professionals at two-year colleges.
This year’s competition drew a record number of entries – more than
2,025 from 310 colleges across the nation. The 2007 winners were
announced on March 11 at NCMPR’s national conference in Savannah,
Ga. And the winners are …
ACADEMIC CATALOG
CLASS SCHEDULE
Division A
Gold Ivy Tech Community College-Lafayette,
Indiana
Silver No award presented
Bronze Chabot-Las Positas Community College
District, California
Division A
Gold Virginia Western Community College,
Virginia
Silver Southeastern Community College, Iowa
Bronze Hennepin Technical College, Minnesota
Division B
Gold Clark College, Washington
Silver Waubonsee Community College, Illinois
Bronze College of Southern Nevada, Nevada
BANNERS AND OUTDOOR MEDIA
Gold Ivy Tech Community College, Indiana
Silver Miami University Middletown, Ohio
Bronze Moraine Valley Community College, Illinois
BROCHURE/FLYER 1 AND 2
Gold Oakton Community College, Illinois
Silver Arizona Western College, Arizona
Bronze Virginia Community College System, Virginia
BROCHURE/FLYER 3
Division A
Gold Central Ohio Technical College, Ohio
Silver Finger Lakes Community College, New York
Bronze Ivy Tech Community College-Lafayette,
Indiana
Division B
Gold Red Deer College, Alberta, Canada
Silver College of Southern Maryland, Maryland
Bronze Palm Beach Community College, Florida
COLLEGE ANNUAL REPORT
Division A
Gold Atlanta Technical College, Georgia
Silver Northwest Iowa Community College, Iowa
Bronze Miami University Middletown, Ohio
Division B
Gold Fashion Institute of Technology, New York
Silver Clark College, Washington
Bronze Northampton Community College,
Pennsylvania
COLLEGE PROMOTIONAL VIDEO
Gold
Silver
College of Southern Maryland, Maryland
Community College of Philadelphia,
Pennsylvania
Bronze Colorado Mountain College, Colorado
Division B
Gold The Community College of Baltimore County,
Maryland
Silver Moraine Valley Community College, Illinois
Bronze Douglas College, British Columbia, Canada
COLLEGE VIDEO PROGRAM
BROCHURE/FLYER, SERIES
COMPUTER-GENERATED
ILLUSTRATION
Gold
The Community College of Baltimore County,
Maryland
Silver Ivy Tech Community College, Indiana
Bronze Madison Area Technical College, Wisconsin
Gold
Peralta Community College District,
California
Silver Scottsdale Community College, Arizona
Bronze Pima Community College, Arizona
Gold Pima Community College, Arizona
Silver No award presented
Bronze Bunker Hill Community College,
Massachusetts
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ELECTRONIC CLASS
SCHEDULE/CATALOG
MEDIA SUCCESS STORY
Gold
Silver
Truckee Meadows Community College, Nevada
Mount Wachusett Community College,
Massachusetts
Bronze Pima Community College, Arizona
Waubonsee Community College,
Illinois
Silver Atlantic Cape Community College,
New Jersey
Bronze Owens Community College, Ohio
ELECTRONIC VIEWBOOK
NEWSLETTER
Gold No award presented
Silver No award presented
Bronze Greenville Technical College, South Carolina
FEATURE ARTICLE/
GENERAL NEWS STORY
Gold
Division A
Gold Okaloosa-Walton Community
College, Florida
Silver Albany Technical College, Georgia
Bronze Hennepin Technical College,
Minnesota
Gold
Silver
Volunteer State Community College, Tennessee
Collin County Community College District,
Texas
Bronze Lake Land College, Illinois
Division B
Gold Columbus State Community College, Ohio
Silver St. Charles Community College, Missouri
Bronze Montgomery College, Maryland
FOLDER COVER
NIFTY AND THRIFTY
Gold Santa Ana College, California
Silver Century College, Minnesota
Bronze Baton Rouge Community College, Louisiana
Gold
FOUNDATION ANNUAL REPORT
Gold Harper College, Illinois
Silver Washtenaw Community College, Michigan
Bronze Ivy Tech Community College of Indiana/Region
14-Bloomington, Indiana
FUND RAISING/ANNUAL CAMPAIGN
Gold Brazosport College, Texas
Silver Pulaski Technical College, Arkansas
Bronze Yavapai College, Arizona
Kwantlen University College,
British Columbia, Canada
Silver Elgin Community College, Illinois
Bronze Santa Fe Community College, Florida
NOTES/CARDS/INVITATIONS
Gold
Tri-County Technical College, South
Carolina
Silver Tidewater Community College, Virginia
Bronze North Hennepin Community College,
Minnesota
NOVELTY ADVERTISING
GOVERNMENT RELATIONS OR
COMMUNITY RELATIONS PROJECT
Gold Santa Fe Community College, Florida
Silver Southern State Community College, Ohio
Bronze Dakota County Technical College,
Minnesota
Gold
Silver
ONLINE NEWSLETTER
Del Mar College, Texas
Mount Wachusett Community College,
Massachusetts
Bronze Monroe Community College, New York
INNOVATION IN TECHNOLOGY
Gold
Kwantlen University College, British Columbia,
Canada
Silver University of Arkansas Community College at
Morrilton, Arkansas
Bronze University of Hawaii Community Colleges,
Hawaii
LOGO DESIGN
Gold South Seattle Community College, Washington
Silver Cedar Valley College, Texas
Bronze Butler Community College, Kansas
Gold Colorado Mountain College, Colorado
Silver Lake Superior College, Minnesota
Bronze Gwinnett Technical College, Georgia
ONLINE SERVICES
Gold Maricopa Community Colleges, Arizona
Silver Tidewater Community College, Virginia
Bronze Henry Ford Community College, Michigan
ORIGINAL PHOTOGRAPHY
Gold Dakota County Technical College, Minnesota
Silver North Hennepin Community College, Minnesota
Bronze Minnesota West Community and Technical
College, Minnesota
MAGAZINE
Gold Bunker Hill Community College, Massachusetts
Silver Miami Dade College, Florida
Bronze Georgia Perimeter College, Georgia
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NCMPR COUNSEL
POSTCARD
RADIO ADVERTISEMENT, SERIES
Gold
Gold
Technical College of the Lowcountry,
South Carolina
Silver South Puget Sound Community College,
Washington
Bronze Southwest Georgia Technical College,
Georgia
Potomac State College of West Virginia
University, West Virginia
Silver Hinds Community College, Mississippi
Bronze Madison Area Technical College, Wisconsin
RADIO ADVERTISEMENT, SINGLE
Gold
POSTER 1
Gold Moraine Valley Community College, Illinois
Silver College of DuPage, Illinois
Bronze Tyler Junior College, Texas
POSTER 2
Division A
Gold Antelope Valley College, California
Silver Columbia-Greene Community College,
New York
Bronze Ivy Tech Community College-Columbus,
Indiana
Division B
Gold Brazosport College, Texas
Silver Miami University Hamilton, Ohio
Bronze Bunker Hill Community College,
Massachusetts
Kentucky Community & Technical College
System, Kentucky
Silver Southeastern Community College, Iowa
Bronze Cuyahoga Community College, Ohio
SPORTS BROCHURE
Gold Butler Community College, Kansas
Silver Elgin Community College, Illinois
Bronze Canadore College, Ontario, Canada
STUDENT HANDBOOK
Gold Elgin Community College, Illinois
Silver Yavapai College, Arizona
Bronze Miami Dade College, Florida
SUCCESSFUL RECRUITMENT
MARKETING CAMPAIGN
PRINT ADVERTISEMENT, SERIES
Gold Portland Community College, Oregon
Silver College of Southern Nevada, Nevada
Bronze Carroll Community College, Maryland
Gold
Silver
VIDEO ADVERTISEMENT, SERIES
Colorado Mountain College, Colorado
Kentucky Community & Technical College
System, Kentucky
Bronze Metropolitan Community Colleges, Missouri
PRINT ADVERTISEMENT, SINGLE
Gold
Minnesota State Colleges and Universities,
Minnesota
Silver Portland Community College, Oregon
Bronze J. Sargeant Reynolds Community College,
Virginia
PROMOTION CAMPAIGN
FOR A SPECIAL EVENT
Division A
Gold No award presented
Silver Tacoma Community College, Washington
Bronze North Arkansas College, Arkansas
Division B
Gold Del Mar College, Texas
Silver Fox Valley Technical College, Wisconsin
Bronze Cuyahoga Community College, Ohio
Gold Pierce College, Washington
Silver Dunwoody College of Technology, Minnesota
Bronze Kentucky Community & Technical College
System, Kentucky
VIDEO ADVERTISEMENT, SINGLE
Gold
Minnesota State Colleges and Universities,
Minnesota
Silver Kentucky Community & Technical College
System, Kentucky
Bronze Dunwoody College of Technology, Minnesota
VIEWBOOK
Gold Mt. Hood Community College, Oregon
Silver Navarro College, Texas
Bronze Western Nevada College, Nevada
WEB SITE
Gold
University of Hawaii Community Colleges,
Hawaii
Silver Century College, Minnesota
Bronze Elgin Community College, Illinois
WILD CARD
Gold Tidewater Community College, Virginia
Silver Casper College, Wyoming
Bronze Mount Wachusett Community College,
Massachusetts
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NCMPR Honors Its Own
Each year, NCMPR recognizes a select group of
individuals for their outstanding contributions to
community college marketing and public relations.
The national Communicator of the Year honors a two-year college marketing professional, while
the national Pacesetter of the Year recognizes a two-year college president or CEO. The D. Richard
Petrizzo Award for Career Achievement honors a professional for career accomplishments in
community college marketing and PR. It is named after the award’s first recipient, a former
NCMPR president who helped shape the organization it its early years. The 2008 winners are …
2008 NATIONAL COMMUNICATOR
OF THE YEAR
SHARRON SELLERS
Former Director of
Communications |
Edmonds Community
College |
Lynnwood, WA
Just a few months ago, Sharron Sellers made a
difficult decision to leave her job as director of
communications at Edmonds Community College
to pursue a lifelong dream and a new chapter in
her professional career. She’s going to film school
at the University of Washington.
Although her absence is already being felt by her
colleagues, they agree she’s left an indelible mark
on the field of community college marketing and
PR – not just at Edmonds but throughout the state
of Washington.
In her nearly 10 years at Edmonds, Sellers is
credited with creating a comprehensive
communications program recognized statewide for
its high-quality print and electronic publications,
ads and promotional materials. This was no small
feat, considering the fact that when she first
arrived at Edmonds, there were no guidelines to
protect the integrity of the college’s brand identity.
In the years that followed, she worked hard to
establish campus-wide standards for the college
name and logo and to ensure that all promotional
materials were of the highest quality. In recent
years, she implemented a targeted campaign to
high school students that boosted transfer numbers
at Edmonds. In the past year, she led the
development of print-on-demand brochures with
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significant cost savings. She has led new marketing
partnerships with Community Transit and the city
of Lynnwood and built on relationships she
initiated with Edmonds School District and Central
Washington University-Lynnwood. She also
brought the college to the forefront of cuttingedge electronic and interactive communication
tools. Edmonds was the first community college in
the state of Washington to use e-marketing, blogs
and a social networking site in its marketing mix.
The e-mail marketing program earned her a 2001
Leadership and Innovation award from Edmonds.
Sellers’ efforts have paid off. While the state’s
community colleges continue to struggle with
declining enrollment, Edmonds’ numbers are
holding strong. Other Washington state colleges
are emulating ECC’s efforts. One colleague freely
admits to “shamelessly stealing” her ideas. While
at Pierce College, he used Edmonds as a model
for revamping their class schedule, and after
moving to Tacoma Community College, he
overhauled their Web site, once again using
Edmonds as an example.
At the state level, Sellers served as president of the
Washington Community and Technical College
Public Information Commission in 2002-03. During
her tenure, she led efforts to create a coordinated,
statewide campaign to boost the image of
community and technical colleges statewide. That
plan is now in action. Sellers also served two, fouryear terms on the Washington State Board of
Pharmacy, a governor-appointed position, and in
that capacity chaired a committee to develop a
statewide public education campaign.
In 2004-05, she was elected District 7 director
for NCMPR and is credited with setting new
attendance records for the 2004 district conference.
Sellers’ colleagues point out that she would blush
at all of these accolades. She doesn’t like to claim
the credit, but instead relishes her role as a model,
a teacher, a learner and a member of a larger team.
NCMPR COUNSEL
“Her concern is first and foremost for the
profession, for the cause of higher education and
particularly community colleges, and for the
people around her,” says Susan Kostick, former vice
president for college relations and advancement at
Edmonds. “I have worked in college and university
relations for more than 30 years and, among the
many talented and hard-working professionals I’ve
worked with, Sharron stands out for her
productivity, creativity, generosity of spirit and
personal and professional integrity.”
2008 NATIONAL PACESETTER
OF THE YEAR
DANIEL M.
ASQUINO, PH.D.
President |
Mount Wachusett
Community College |
Gardner, MA
Daniel Asquino is often described as a “visionary
leader,” and in his 20-plus years as president of
Mount Wachusett Community College, he’s set his
sights on a number of inventive initiatives that
have had far-reaching effects locally, regionally
and nationally.
On his own campus, Dr. Asquino has centralized
marketing efforts to ensure a consistent image and
message. Twelve years ago he established an
external affairs office, now called the Division of
Advancement and Community Relations, and in
2004, he championed a market research and
integrated marketing process that became part of
the college’s strategic plan. Between 2001 and
2006, Mount Wachusett recorded a 28 percent
credit enrollment growth rate, the highest in the
state. During the 2006-07 academic year, the
college’s enrollment jumped 13 percent, climbing
to more than 10,000 credit and noncredit students,
the largest in the college’s history.
Under Dr. Asquino’s watchful eye, academic
programming has emphasized the importance of
meeting the workforce needs of the state and
region. Recently added programs include those in
biotechnology, clinical lab science, practical nursing
and dental hygiene. The dental hygiene program
last year received full accreditation from the
Commission on Dental Accreditation and two
commendations for excellence.
Dr. Asquino has led the college to the forefront in
online courses and services. In 2001, he founded
NCMPR COUNSEL
the Massachusetts Colleges Online Consortium.
Last spring, Mount Wachusett was named one of
the country’s top tech-savvy community colleges
by the Center for Digital Education and the
American Association of Community Colleges.
Dr. Asquino, a member of the Leadership Circle
of the American College and University Presidents
Climate Commitment, has also helped establish
Mount Wachusett as a national leader in
renewable energy. In 2002, the college converted
its all-electric main campus to a biomass heating
system with impressive results: a 38 percent
reduction in electricity at a cost savings of
$2.4 million; a 52 percent reduction in water usage;
and a 24 percent reduction in greenhouse gas
emissions. To date, the college’s efforts have
resulted in $1.6 million in energy rebates, more
than $5 million in grants for energy conservation
initiatives and numerous awards.
During his tenure, Dr. Asquino has consistently
demonstrated his belief that “community” is the
most important part of the college’s name.
Six years ago, he launched an initiative called the
“Decade of Civic Engagement” to infuse a new
spirit of community service within the college. In
2005, he created the Center for Democracy and
Humanity, which is now responsible for a number
of unique outreach programs, including the Molly
Bish Institute for Child Health and Safety, which
provides learning and support services to families
throughout the state; the Institute for Nonprofit
Development, which offers training and assistance
to area nonprofit organizations; and the
Citizenship Academy, a free college credit program
for high school students emphasizing civic
engagement and community service.
Just last year, Dr. Asquino established the
Community Scholars program, which is enabling
12 recent high school graduates from north
central Massachusetts to earn an associate degree
at Mount Wachusett at no cost while being
employed for two years at a partnering nonprofit
organization. Their education, including free
textbooks, is valued at more than $10,000.
The Mount Wachusett Foundation will cover
80 percent of their salaries and will provide
leadership training and $1,000 toward a bachelor’s
degree at any four-year college or university.
A longtime colleague of Dr. Asquino’s says
NCMPR’s national Pacesetter award is most fitting:
“It is my sincere belief that Dr. Asquino has
consistently been at the forefront of educational,
economic and civic engagement initiatives
throughout his 20 years at Mount Wachusett
Community College.”
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11
NCMPR Honors Its Own
(continued from previous page)
2008 D. RICHARD PETRIZZO AWARD
FOR CAREER ACHIEVEMENT
GARY HONNERT
Director of Internal
College Communications |
Sinclair Community
College |
Dayton, OH
For almost 19 years, Gary Honnert masterfully
masterminded Sinclair Community College’s
external image as executive director of public
relations and director of public information. He did
such a good job that last November, he was
promoted to director of internal college
communications and now spends his time advising
the president on how to improve communication
among internal college constituents.
His friends and colleagues agree that his quick wit,
his ability to remain cool under pressure, his
emphasis on teamwork, and his knack for building
solid relationships with the news media have been
the keys to his success.
In all that he does, Honnert’s number one goal is to
get positive coverage for Sinclair. And although he
works in the background, he’s made sure that
Sinclair takes center stage in the local community
and on the regional and national fronts.
Examples of his success abound. There was the
1998 mill levy election, approved by a whopping
73 percent of voters, in spite of the fact that taxes
would increase because of updated property
assessments. Honnert kept his ear to the ground to
pick up on any negative press that might have
arisen. None ever did.
Then there were two presidential transitions – one
in 1997 and another in 2003. Again, Honnert
stayed close to members of the media to inform
them of the process, make timely announcements,
and personally introduce the new presidents to the
media and the community.
top 20 community colleges in the nation. Honnert
has parlayed this into positive press coverage with
a long reach regionally and nationally. The word
“quality” has become synonymous with Sinclair
and an integral part of the college’s strategic
marketing plan.
In 2006, Sinclair sociology professor Kathy Rowell
was honored as the National Professor of the Year
by the Carnegie Foundation for the Advancement
of Teaching and the Council for Advancement and
Support of Education. Honnert once again turned
that single story into a year’s worth of positive
press coverage. Among those picking up the story:
the Washington Post, New York Times, Chronicle for
Higher Education and The Associated Press.
Honnert’s reach has extended far beyond the
college. He is a tireless community volunteer who
has offered his expertise to such organizations as
the Dayton Art Institute, Dayton Volunteers!,
Downtown Dayton Partnership, CityFolk and
Dayton Chamber of Commerce.
His accomplishments haven’t gone unnoticed.
For his work with Sinclair’s Alumni Association,
which is one of the most active among two-year
colleges in the nation, he received the Honorary
Alumnus of the Year Award in 2000. That same
year, the Dayton chapter of the Public Relations
Society of America honored him with the Smitty
Award, the highest honor presented annually to
an individual who has demonstrated excellence in
the field of PR. The next year, he was named
Communicator of the Year for NCMPR’s District 3.
Over the years, he and his staff have won
numerous NCMPR district Medallion awards
and national Paragon awards.
Before joining Sinclair, Honnert enjoyed career
success in many other capacities – as director of
communications at the Diocese in Memphis,
Tenn.; as editor of broadcast services for Ohio
State University in Columbus; as field producer
and talent for George Schlatter Productions in
Los Angeles, Calif; as a news reporter for WLWT
in Cincinnati; as a news photographer/editor for
WTOL TV in Toledo, Ohio; and as a news
photographer and editor for WCPO TV in
Cincinnati. With 35 years in the field of
communications, he shows no signs of letting up.
Since 1989, Sinclair has been a member of the
League for Innovation in the Community College.
With this comes the distinction of being among the
12
www.ncmpr.org
NCMPR COUNSEL
2008 Professional
Development
Scholarship Recipients
NCMPR awards professional development scholarships and grants in
the amount of $400 each to help members offset the costs of attending
the national conference. The scholarships and grants are awarded to
brand-new members of NCMPR, practitioners who are new to their
community college jobs and to seasoned professionals who might
otherwise be unable to attend the conference because of budget
constraints. Those receiving scholarships and grants for the 2008
national conference in Savannah, Ga., are:
Donald Augusta
Hal Legg
Visual Media Designer III
Middlesex Community College, CT
District 1
Coordinator of Recruitment
Communications
Genesee Community College, NY
District 1
Sam Crowl
Director of Quality Assurance
Butler Community College, KS
District 5
Fred Evins
Marketing Manager
Delaware Technical & Community
College, Terry Campus, DE
District 1
Rhonda Gibson
Jenny Meyer
Office Specialist
Rhodes State College, OH
District 3
Wendy Olmstead
Marketing and Communications
Coordinator
Ivy Tech Community College, IN
District 3
Director of Institutional Advancement
Southwest Mississippi Community
College, MS
District 2
Christine Thomas
Jennifer Greve
Nancy Thorne
Marketing Assistant and Special Events
Northeast Community College, NE
District 5
Director of Public Relations
Midland College, TX
District 4
Laura Hall
Amy Wheeler
Director of Marketing and
Community Relations
Copper Mountain College, CA
District 6
Public Information Assistant
Coast Community College District, CA
District 6
Chris Hayes
Marketing Coordinator
Foothill College, CA
District 6
Communications Coordinator
Dakota County Technical College, MN
District 5
Jill Koslosky
Dean of Marketing
Coffeyville Community College, KS
District 5
Lead Graphic Designer
Heartland Community College, IL
District 3
Chris White
Kim Yellman
Marketing Assistant
College of Southern Maryland, MD
District 1
MARKETING WITH A
CROWNING TOUCH
NCMPR ISSUES 2009
CALL FOR PRESENTATIONS
35th Annual Conference
Kansas City, Missouri
I’m going to Kansas City. Kansas City here I come.
Well I might take a train. I might take a plane. But if
I have to walk, I’m gonna get there just the same.
Take the hint from singer Bob Seger and get
ready to discover one jewel of a city – Kansas
City, Missouri – which will host NCMPR’s 2009
national conference, “Marketing with a Crowning
Touch,” scheduled March 15-18.
Brimming with energy and creativity, Kansas City
serves as home to the international headquarters
for Hallmark Cards, the Harley-Davidson Final
Assembly Plant, Union Station, several worldclass museums, some of the country’s best
barbecue and a thriving arts scene. The city’s new
Power & Light District in the heart of downtown
offers seven blocks of restaurants, entertainment
and nightlife just a few blocks from the
conference hotel, the Westin Crown Center.
Planning for the 2009 conference is already
under way, and NCMPR is seeking proposals for
presentations. Guidelines for submitting
proposals, along with an application form, are
online at www.ncmpr.org. The deadline for
submitting proposals is May 2. Submit your
proposal today!
NCMPR COUNSEL
www.ncmpr.org
13
2007 District Communicator
and Pacesetter Winners
Each year, NCMPR’s seven districts give the Communicator and Pacesetter awards to professionals
within their regions, and it is from this pool of talented individuals that the national winners are
selected. Each of the district recipients are winners in their own right, and NCMPR is proud to
honor them.
2007 District Communicators of the Year
District 1
Ann Newsmith
Director of Marketing and
Publications
Community College of
Vermont, VT
District 2
Terri Giltner
System Director, Marketing and
Communications
Kentucky Community & Technical
College System, KY
District 3
Jeff Fanter
Vice President of Marketing
and Communications
Ivy Tech Community College, IN
District 4
Lynn Goswick
Director of Media Services
Alvin College, TX
District 5
Alan Campbell
Associate Director for
Communications
Eastern Iowa Community
College, IA
District 6
Michelle Sims
Director of Public Relations and
Marketing
Arizona Western College, AZ
District 7
Sharron Sellers
Former Director of
Communications
Edmonds Community
College, WA
14
www.ncmpr.org
NCMPR COUNSEL
2007 District Pacesetters of the Year
District 1
Dr. Daniel Asquino
President
Mount Wachusett Community
College, MA
District 2
Dr. Willis H.Lott
President
Mississippi Gulf Coast
Community College
District 3
Dr. Daniel J. Phelan
President and CEO
Jackson Community College, MI
District 4
Dr. Millicent Valek
President
Brazosport College, TX
District 5
Rob Denson
President and CEO
Des Moines Area Community
College, IA
District 6
Dr. Ding-Jo Currie
President
Coastline College, CA
District 7
Dr. James M. Walton
President
Centralia College, WA
NCMPR COUNSEL
www.ncmpr.org
15
Annual Report to the
Membership: 2007-08
A Message From the Outgoing President
DR. DAVID ROSS
NCMPR President
2007-08 |
Kwantlen University
College |
British Columbia,
Canada |
[email protected]
As I write my last article as president of NCMPR, I
find myself looking to the future and reflecting on
what marketing and public relations professionals
will be facing in the years to come. How will our
careers and institutions be defined?
At our recent national conference in Savannah we
heard about the march of technology; many of the
topics were not even part of our discussion a
couple of years ago. We also heard about the need
for safety and emergency preparedness and how
we are all part of the security solution. There was
also a clear message that marketing and public
relations are central to an institution’s ability to
We need to stay ahead of the learning curve and
make professional development and personal
advancement a high priority.
achieve its mandates. Indeed, these are changing
times, and the rate of change is ever-increasing.
Get Involved in NCMPR
From all of this we need to be proactive in defining
our roles in the growth of our institutions. We need
to stay ahead of the learning curve and make
professional development and personal
advancement a high priority.
This is where NCMPR comes in. District and
national conferences, the summer institute, and the
quarterly news magazine, Counsel, are all ways for
you to participate. Think about giving a workshop
at a district or national conference; join a
conference planning committee; write an article for
Counsel; or volunteer to serve as a judging
coordinator for the Medallion or Paragon awards.
There are more people involved in NCMPR than
ever, and I believe the reason is clear: Getting
involved increases value to your career both
professionally and personally. It means you get
exposed to more ideas and current trends; it means
you develop a large network of friends and
colleagues; and it means finding new opportunities
for growth at the regional and national levels.
16
www.ncmpr.org
Another Banner Year for NCMPR
Over the past year, NCMPR has continued to grow.
The 2008 national conference drew a record
attendance, and the 2007 Paragon Awards
competition drew a record number of entries. The
2007 Summer Institute was well-attended, and the
fall district conferences attracted more than 600
participants. There are more opportunities in the
coming months, so please stay tuned.
When you take a look at the annual report,
you’ll see that NCMPR is well positioned
financially. This enables the organization to
continue to serve you with the resources necessary
to do the best job possible.
Thanks to all the volunteers, vendors and
members of NCMPR. One of the personal
highlights of my year as president was the
opportunity to meet many of you and hear your
ideas and challenges. You taught me a lot about
what it means to be a member of NCMPR and
reminded me constantly about the important
work we as marketing and communications
professionals do in leading our institutions.
I also want to thank the members of the national
board of directors for their support and insight.
They are dedicated professionals who work
relentlessly for NCMPR and who exemplify the
best in leadership at an institutional, regional and
national level. And finally to Becky Olson,
NCMPR’s executive director, and to Debbie Halsey
and Shirley Medbery who work with her in the
national office, thank you does not seem to be
enough. Your dedication to NCMPR is central to
NCMPR’s success.
Melinda Eddleman, media relations coordinator at
Del Mar College in Corpus Christi, Texas, now
takes the gavel for the coming year. She is an
exceptional marketing and PR professional who
will bring her insight, experience and energy to the
role. I look forward to Melinda’s leadership in the
year ahead.
NCMPR COUNSEL
Membership Report
District Conferences
NCMPR’s membership continues to rebound, growing 3 percent in the past
year and more than 16 percent over the past three years. A sluggish national
economy, which led to budget cuts at many two-year colleges, contributed to
the decline in numbers between 2003 and 2004. But with the national budget
picture improving and with active membership campaigns at the district and
national levels, NCMPR’s membership is climbing again. Today, NCMPR
continues to be among the largest affiliate councils of the American
Association of Community Colleges.
District conferences provide NCMPR members an
opportunity to meet in a smaller setting with
colleagues from neighboring states. In the fall of
2007, conferences were held in six of NCMPR’s
seven districts. District 2, in lieu of its fall
conference, held an e-marketing boot camp in
conjunction with the 2008 national conference,
which was held in Savannah, Ga. Altogether, the
district conferences and the District 2 boot camp
attracted more than 600 participants.
Membership: 2003 to 2007
2003
2004
District 1
220
221
District 2
250
243
District 3
254
224
District 4
234
203
District 5
152
150
District 6
163
122
District 7
104
97
Assoc/Retired
7
8
2005
209
253
241
207
174
139
121
7
2006
209
241
268
259
164
148
133
9
2007
203
253
275
247
160
202
126
10
National Total
1,351
1,431
1,476
2005
555
2006
558
2007
562
1,384
1,268
Member Institutions: 2003 to 2007
2003
2004
Total Colleges
558
509
District
District 1
District 2
District 3
District 4
District 5
District 6
District 7
Conference Location
Annapolis, Maryland
Savannah, Georgia
Cincinnati, Ohio
Galveston, Texas
Davenport, Iowa
Reno, Nevada
Seattle, Washington
Attendees
114
113
70
121
76
65
56
Financial Report
NCMPR’s financial picture is healthier than ever as a result of ongoing measures adopted by the board of directors to rebuild cash
balances, reduce costs and increase efficiencies. In 2007-08, NCMPR’s operational budget totaled just over $500,000. At the close of
fiscal year 2007, NCMPR’s cash assets amounted to $420,000, a significant increase over the previous year. After consulting with
financial advisors, the board of directors has established a goal to build the organization’s cash balances equal to one year’s
operating expenses. This will support future member services while providing long-term financial stability for NCMPR.
$191,900.00
208,345.00
71,805.00
8,120.00
0.00
797.00
17,874.00
OPERATIONAL BUDGET
(July 1, 2007 – June 30, 2008)
Income
Membership
National Conference
Paragon Awards
Summer Institute
Speaker’s Bureau
NCMPR Products
Other
$195,200.00
212,300.00
63,450.00
13,825.00
0.00
800.00
16,500.00
Total Income
$498,841.00
Total Income
$502,075.00
Expenses
Membership
National Conference
Paragon Awards
Summer Institute
Speaker’s Bureau
NCMPR Products
Other
$240,180.00
132,419.00
31,320.00
3,046.00
0.00
107.00
0.00
Expenses
Membership
National Conference
Paragon Awards
Summer Institute
Speaker’s Bureau
NCMPR Products
Other
$310,233.00
145,285.00
33,200.00
13,232.00
0.00
125.00
0.00
Total Expenses
Excess Income Over Expenses
Cash Statement (June 30, 2007)
$407,072.00
$ 91,769.00
$420,434.00
Total Expenses
$502,075.00
FINANCIAL STATEMENT
(July 1, 2006 – June 30, 2007)
Income
Membership
National Conference
Paragon Awards
Summer Institute
Speaker’s Bureau
NCMPR Products
Other
NCMPR COUNSEL
www.ncmpr.org
17
On the National Front
Community colleges are riding a crest of
public attention that can help put your college
in the spotlight.
NORMA KENT
Vice President of
Communications |
American Association of
Community Colleges |
Washington, D.C. |
[email protected]
The evidence is everywhere. On the long and
bumpy presidential campaign trail, every major
candidate has cited community colleges as a
central solution to affordable college access and a
globally competitive workforce. (As I write this,
a reporter from the Wall Street Journal who is
covering the candidates has called to talk about
their comments.) But as is often the case, the devil
is in the details. To help separate rhetoric from
reality, AACC asked candidates to answer specific
questions about how they would help community
colleges address key issues such as rebuilding an
aging campus infrastructure, improving
transferability of credits, helping students better
benefit from educational tax credits, and ensuring
access to college for children of undocumented
immigrants. You can track how they responded in
the Community College Times’ online edition
(www.cctimesonline).
Community colleges are riding a crest of
public attention that can help put your college
in the spotlight.
Other ideas are gaining traction in the education
press about how community colleges should tackle
the increasing demands on their institutions in the
face of ever-dwindling state support. A report from
the College Board’s National Commission on the
Community College analyzes major challenges and
recommends strategies to help community colleges
set priorities. The report was the basis of a forum
at the AACC convention in April. See the
downloadable file for Winning the Skills Race and
Strengthening America’s Middle Class: An Action
Agenda for Community Colleges at
www.collegeboard.com.
18
www.ncmpr.org
The philanthropic community is also taking note
of a community college “surge.” In November,
AACC announced a new initiative funded by
The Atlantic Philanthropies that can help put
community colleges in the forefront in serving
the 76 million baby boomers seeking new
opportunities, including new skills to help them
stay on the job. Grants awarded to 15 pilot colleges
were announced in April, and AACC will be
working to disseminate best practices and
resources developed by the Plus 50 Initiative to
community colleges nationwide.
Rural community colleges in under-resourced areas
got a boost in February, when AACC announced a
$2.5 million grant from the Wal-Mart Foundation
to help the colleges build partnerships for
economic development. RFPs for this program will
be available during March-April, and 20 grantees
will be announced in late summer.
Need a good quote for your next speech or op ed?
Influential thought-leaders from academia, business
and other sectors are speaking out on behalf of
community colleges. See comments from
Accenture CEO Bill Green (Newsweek, date etc.),
George Washington University President Emeritus
Joel Trachtenberg (“The 2-year College
Experience,” Chronicle of Higher Education blog,
Jan. 22) and Federal Reserve Board Chair Ben
Bernanke (http://www.federalreserve.cov/
newsevents/speech Nov. 29). Coming soon at
www.aacc.nche.edu, AACC will add a useful new
section of remarks about community colleges from
a range of high profile quotables.
NCMPR COUNSEL
Summer Institute 2008
E-Mergence:
The Growing Importance
of Digital Marketing
June 17 and 18 䡲 Kansas City, Missouri
Websites. E-mail. Blogs. Plogs. Wikis. Streaming video. Podcasts.
Live chat. Social networking. Search engine optimization.
Electronic communications tactics are expanding exponentially, and young
adults are the biggest consumers of this complex mix of new communications
approaches. So how can community colleges use these approaches to attract
students? Build donor bases? Engage current students?
Summer Institute 2008 focuses on how strategic e-marketing can improve
a community college’s reach and impact among current and prospective
students, donors, alumni, influencers and other critical constituencies. It’ll also
review how consumer habits are changing what it takes to reach today’s teens,
how other institutions are integrating these new technologies into their
marketing efforts, and the kind of planning and collaboration necessary for a
campus to successfully leverage its Web site and other digital mediums.
THE TOPICS
The dawn of a Digital Age: what it means for community colleges; how
to keep up with teens, the early adopters of new communication styles;
understanding your college’s brand identity and how to express it through
new media.
Understanding your audience: get inside the teenage mind and journey
into the spaces where teens live, play and learn; what Gen Y expects; creating
a 21st century communications paradigm; and preparing for the coming
of Gen Z.
E-strategy: using e-marketing communications that are inclusive and
adaptable across the organization, user-driven and audience-specific,
interactive and engaging, and sustainable, clear, concise and memorable.
Inter-unit collaboration: how marketing and IT departments can work
together to implement e-marketing strategies; who should control Web
content; models for managing institution-wide implementation; and putting
on the brand manager’s hat.
E-marketing and E-communications tactics: Web site design, Web
advertising, IM, e-mail, blogs, plogs, vlogs, audio blogs, podcasts, podblogs,
social networking sites, mobile marketing and Second Life.
THE PRESENTERS
The presenters are Prescott Coleman, vice president of client services, and
Ineke Caycedo, senior brand strategist, for Educational Marketing Group, a
Colorado-based, full-service consulting agency specializing in integrated brand
marketing and research for higher education.
NCMPR COUNSEL
www.ncmpr.org
For more than 16 years and across multiple
industries, Coleman has helped organizations
define their strategic goals, develop competitive
options and implement creative solutions. A Web
site designer, writer, cartoonist and public speaker,
Coleman has counseled public, private, large and
small institutions of higher education across
North America.
Caycedo has 16 years’ experience in
communications, marketing and public relations.
She was communications director for The
Women’s Foundation of Colorado where she
developed and implemented an integrated
marketing plan that raised more than $4 million
in one year. She also served as communications
manager at Richfield Hospitality Services and was
a media specialist for the University of Denver.
Both Coleman and Caycedo speak widely on
e-communications and marketing opportunities
for higher education and are experts in
Gen Y marketing.
REGISTRATION
The registration fee is $395 for NCMPR members
and $570 for nonmembers. Hotel accommodations
are at the Westin Crown Center. The room rate is
$149 a night, single or double occupancy, plus
applicable room taxes.
Complete details about Summer Institute 2008 –
including an agenda, registration forms and hotel
reservations – are available online at
www.ncmpr.org. The deadline for hotel reservations
is May 23, so register early.
For information, contact NCMPR Executive
Director Becky Olson at [email protected] or
(970) 330-0771.
19
2008-09 NCMPR Board of Directors
PRESIDENT
Melinda Eddleman
Media Relations Coordinator
Del Mar College, TX
(361) 698-1247
[email protected]
PAST PRESIDENT
Constance Herrera
Director, Marketing Communications
Monroe Community College, NY
(585) 292-2202
[email protected]
DISTRICT 5 DIRECTOR
Jim Strayer
Public Relations Officer
Central Community College, NE
(308) 398-7355
[email protected]
VICE PRESIDENT/PRESIDENT-ELECT
Judith Sciple
Assistant to the Campus Director
Delaware Technical & Community College
Jack F. Owens Campus, DE
(302) 855-1690
[email protected]
DISTRICT 1 DIRECTOR
Kathleen J. Corbalis
Executive Director,
Communications/College Relations
Atlantic Cape Community College, NJ
(609) 343-4907
[email protected]
DISTRICT 6 DIRECTOR
Andrea Hanstein
Public Information Officer
Fullerton College, CA
(714) 992-7590
[email protected]
SECRETARY
Heather McDorman
Director, Marketing and Communications
St. Charles Community College, MO
(636) 922-8277
[email protected]
DISTRICT 2 DIRECTOR
Mark Little
eMarketing/Program Promotion Director
Central Piedmont Community College, NC
(704) 330-6089
[email protected]
TREASURER
Kyle Schwarm
Executive Director, Statewide Marketing
Wisconsin Technical College System, WI
(608) 266-0050
[email protected]
DISTRICT 3 DIRECTOR
Ginny Hizer
Director, College Relations
University of CincinnatiRaymond Walters College, OH
(513) 745-5706
[email protected]
IMMEDIATE PAST PRESIDENT
Dr. David Ross
Vice President, Administration and
Student Services
Kwantlen University College, Canada
(604) 599-2420
[email protected]
NATIONAL OFFICE
PO BOX 336039
GREELEY, CO 80633
DISTRICT 4 DIRECTOR
Fred Peters
Director, Marketing and Public Information
Tyler Junior College, TX
(903) 510-2627
[email protected]
DISTRICT 7 DIRECTOR
Russell Banks
Manager, Marketing Communications
Portland Community College, OR
(503) 977-4364
[email protected]
DIRECTOR-AT-LARGE
Sally Chapman Cameron
Vice President for College Communications
Bristol Community College, MA
(508) 678-2811, Ext. 2174
[email protected]
EXECUTIVE DIRECTOR
Becky Olson
NCMPR
(970) 330-0771
[email protected]
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