Renace la Ruta de la Seda
Transcription
Renace la Ruta de la Seda
INTERNATIONAL WEEKLY Una colaboración con DOMINGO 4 DE AGOSTO DE 2013 &RS\ULJKW7KH1HZ<RUN7LPHV Cuando el tiempo vuela &RQPRWLYRGHVXFXPSOHDxRV Q~PHURHOPHVSDVDGRHODXWRU\ QHXUyORJR2OLYHU6DFNVHVFULELyHQ 7KH1HZ<RUN7LPHV¡2FKHQWD $SHQDVSXHGRFUHHUOR$PHQXGR VLHQWRTXHOD YLGDHVWiDSXQWR VENTANA GHFRPHQ]DU VyORSDUDGDUPH FXHQWDGHTXHFD VLKDWHUPLQDGR¢ )XHHOKLMRPH QRUHQVXIDPLOLD \HOPiVMRYHQHQ VXFODVHGHSUH SDUDWRULDHVFULELy<¡KHPDQWHQLGR HVDVHQVDFLyQGHVHUHOPiVMRYHQ DXQFXDQGRDKRUDFDVLVR\ODSHUVR QDPiVYLHMDTXHFRQR]FR¢ 2EYLDPHQWHKD\PXFKDJHQWHTXH 6DFNVQRFRQRFHWDQVyORHQ(VWD GRV8QLGRVPiVGHGLH]PLOORQHVGH SHUVRQDVVRQPD\RUHVTXHpO /DVHVWDGtVWLFDVLQGLFDQTXHORV VHUHVKXPDQRVDKRUDYLYHQPiV WLHPSRGHELGRDORVDYDQFHVHQODPH GLFLQDHOFXLGDGRGHODVDOXG\ODFD OLGDGGHYLGDHQSDtVHVFRPR-DSyQ (VWDGRV8QLGRV\FDVLWRGD(XURSD (QODVRFKRGpFDGDVGHVGHHOQDFL PLHQWRGH6DFNVODHVSHUDQ]DPHGLD GHYLGDSDUDXQKRPEUHEULWiQLFRR HVWDGRXQLGHQVHKDSDVDGRGHDSUR[L PDGDPHQWHDxRVDFDVL (QXQDFROXPQDUHFLHQWHFRQ PRWLYRGHOFXPSOHDxRVQ~PHUR GH0LFN-DJJHUHOPHVSDVDGR*DLO &ROOLQVGH7KH7LPHVGLMRTXHHV H[WUDxRYHUDORVKpURHVFXOWXUDOHV GHORVTXLHQHVGHVSRWULFDURQFRQ WUDORVYDORUHVGHODVJHQHUDFLRQHV PD\RUHVHQFDQHFHU¡3RUVXSXHVWR HQWHQHUDxRVHUDHQUHDOL GDGVHUYLHMRDGLIHUHQFLDGHDKRUD FXDQGRVRQORVQXHYRV¢HVFULELy ¡2HQHOFDVRGH-DJJHUVXSRQJRORV UHFLFODGRV¢ 6LXVWHGWLHQHFLHUWDHGDGTXL]i VLHQWDTXHORVFDVLDxRVGHVGHTXH HVFXFKySRUSULPHUDYH]D-DJJHU FDQWDU¡WK1HUYRXV%UHDNGRZQ¢ KDQSDVDGRFRPRXQUD\R(VRHV VLPSOHPHQWHXQDLOXVLyQVHxDOD 5LFKDUG$)ULHGPDQSURIHVRUGH SVLTXLDWUtDFOtQLFDHQHO:HLOO&RU Rouhani crea optimismo en Irán y Occidente 3RU7+20$6(5'%5,1. 7(+(5µ1 (PSDQWDQDGRHQWDP EDOHDQWHVQHJRFLDFLRQHVQXFOHDUHVFRQ ODV SRWHQFLDV HXURSHDV KDFH FDVL GLH] DxRV +DVVDQ 5RXKDQL KL]R DOJR TXH QLQJ~QRWURGLSORPiWLFRLUDQtMDPiVKD KHFKR 6DFyVXWHOpIRQRFHOXODUGLFHQORVGL SORPiWLFRVRFFLGHQWDOHVTXHHVWDEDQDOOt OODPyDVXYLHMRDPLJR\FROHJDHOOtGHU VXSUHPRGH,UiQHO$\DWROD$OL-DPHQHL \ORFRQYHQFLyGHTXH,UiQGHEtDVXVSHQ GHUHOHQULTXHFLPLHQWRQXFOHDU/DOOD PDGDGH5RXKDQLHO3UHVLGHQWHUHFLpQ HOHFWRGH,UiQUHVXOWyHQXQDFXHUGRHQ RFWXEUHGHHO~QLFRDFXHUGRQXFOHDU HQWUH,UiQ\2FFLGHQWHHQRQFHDxRV ¡5RXKDQLGHPRVWUyVHUXQDSLH]DIXQ GDPHQWDOHQODSROtWLFDGH,UiQ¢GLMR6WD QLVODVGH/DERXOD\HTXLHQHVWiMXELODGR GHO0LQLVWHULRGH$VXQWRV([WHULRUHVGH )UDQFLD\IXHPLHPEURGHODGHOHJDFLyQ HXURSHDGXUDQWHHVDVFRQYHUVDFLRQHV ¡)XHHO~QLFRFDSD]GHFRQYHQFHUDORV RWURVOtGHUHVGHDOJRSURIXQGDPHQWHLP SRSXODU¢ ([LVWHFUHFLHQWHRSWLPLVPRHQ,UiQ\ HQ2FFLGHQWHGHTXH5RXKDQLGHDxRV Para ganar la presidencia en junio, Hassan Rouhani usó sus contactos de los primeros días de la resistencia clerical al Shah. &XDOTXLHU 3UHVLGHQWH LUDQt WLHQHTXHUHVSRQGHUDQWHHOOtGHU VXSUHPR3HURpVDQRHVOD~QLFD OLPLWDFLyQDVXSRGHU(ODVFHQVR \FDtGDGH$KPDGLQHMDGFRQVWL WX\HXQDDGYHUWHQFLDGHODQDWX UDOH]DIXJD]GHOSRGHUGHO3UHVL GHQWHLUDQt $KPDGLQHMDGOOHJyDOSRGHU\ ABEDIN TAHERKENAREH/EUROPEAN PRESSPHOTO AGENCY IXHUHHOHFWR IUDXGXOHQWDPHQWH VHJ~QODPD\RUtDGHORVREVHUYDGRUHV HVWiOLVWRSDUDUHLQLFLDUQHJRFLDFLRQHVVH ULDVVREUHHODVXQWRQXFOHDU\HOJRELHUQR FRPRHOFDQGLGDWRGHODIDFFLyQWUDGLFLR QDOLVWDGHFOpULJRVXOWUDFRQVHUYDGRUHV\ GH%DUDFN2EDPDKDPDQLIHVWDGRVXGLV FRPDQGDQWHVGHOD*XDUGLD5HYROXFLRQD SRVLFLyQSDUDSDUWLFLSDUHQXQGLiORJR ULD'XUDQWHDxRVWXYRULHQGDVXHOWDQH 5RXKDQL KD GHMDGR HQ FODUR TXH HV Wi SURIXQGDPHQWH SUHRFXSDGRSRU ORV JyHO+RORFDXVWR\GHVDILyD,VUDHO3HUR SUREOHPDVHFRQyPLFRVGHVXSDtV\HVWi KDFLDHOILQDOGHVXPDQGDWRVHHQIUDVFy HQXQDLQWHQVDOXFKDLQWHUQDFRQVXVDQWL GHFLGLGRDFDPELDUODVWiFWLFDVLQWUDQVL JXRVPHFHQDV\VHYROYLyPX\LPSRSXODU JHQWHVGHVXSUHGHFHVRU0DKPRXG$K PDGLQHMDG3HURODSUHJXQWDHVKDVWDTXp HQWUHORVLUDQtHVTXLHQHVORFXOSDURQGH ORVSUREOHPDVHFRQyPLFRVGHOSDtV SXQWRSXHGHORJUDUHVWHREMHWLYR /RV WUDGLFLRQDOLVWDV GHUURWDURQ D 5RXKDQLGHVSXpVGHTXHHODFXHUGRQX FOHDUVHYLQRDEDMRHQ\IXHGDGRSRU PXHUWRSROtWLFDPHQWHKDEODQGR6HJ~Q VXVFUtWLFRVHUDXQ¡YHQGLGR¢TXHKDEtD FRPHWLGR HO SHFDGR LPSHUGRQDEOH GH PRVWUDUGHELOLGDGHQODVQHJRFLDFLRQHV FRQORVHXURSHRV (QXQRGHORVJLURVGHJUDGRVPiV VRUSUHQGHQWHVHQODKLVWRULDGHODUHS~ EOLFDLVOiPLFDKDORJUDGRUHVXFLWDUVX FDUUHUDDOXVDUFRQWDFWRVTXHGDWDQGH ORVSULPHURVGtDVGHODUHVLVWHQFLDFOHUL FDOFRQWUDHO6KDK6LTXLHUHFULVWDOL]DU VXVDPELFLRQHVGHFDPELDUHOUXPERGHO SDtV DO DFHQWXDU PD\RUHV GHUHFKRV LQGLYLGXDOHV UHODMDUODVWHQVLRQHVFRQ 2FFLGHQWH\UDSDUDUODHFRQRPtDFDGD YH]PiVGpELOGH,UiQ WHQGUiTXHOLGLDU SUHFLVDPHQWHFRQODVIXHU]DVTXHORGH UURWDURQDpO\D$KPDGLQHMDG 5RXKDQLQDFLyFRQHOQRPEUHGH+D VVDQ)HUH\GRRQGXUDQWHHOUHLQDGRGH 0RKDPPHG5H]D3DKOHYLHO6KDKSUR RFFLGHQWDOHQHOVHQRGHXQDIDPLOLDGH KRPEUHVGHQHJRFLRVGHED]DUHV\FOpUL &RQWLQ~DHQODSiJLQD Aprender algo nuevo ayuda a desacelerar el tiempo. 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Hace siglos, camellos cargaban gemas y especias por la Ruta de la Seda. Hoy, ferrocarriles transportan computadoras por ella. Una operadora ordena el tráfico de trenes en Kazajistán, en la frontera con China. 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HVHGHUHFKR¢ DOMINGO 4 DE AGOSTO DE 2013 THE NEW YORK TIMES INTERNATIONAL WEEKLY './70&1 La mutilación genital disminuye en el Medio Oriente y África 3RU&(/,$:'8**(5 8QQXHYRDQiOLVLVH[KDXVWLYRGHODDQ WLJXDSUiFWLFDGHODDEODFLyQJHQLWDOIH PHQLQDKDGHVFXELHUWRXQDGLVPLQXFLyQ JUDGXDO SHUR VLJQLILFDWLYD HQ PXFKRV SDtVHV LQFOXVR HQ DOJXQRV GRQGH HVWi SURIXQGDPHQWHHQUDL]DGD +R\HQGtDHVPHQRVSUREDEOHTXHODV DGROHVFHQWHVKD\DQVLGRVRPHWLGDVDOD PXWLODFLyQJHQLWDOFRPSDUDGRFRQPX MHUHVGHPD\RUHGDGHQPiVGHODPLWDG GHORVSDtVHVHQµIULFD\0HGLR2ULHQWH GRQGHVHFRQFHQWUDHVWDSUiFWLFDVHJ~Q HO)RQGRGHODV1DFLRQHV8QLGDVSDUDOD ,QIDQFLD8QLFHI(Q(JLSWRSRUHMHP SORGRQGHVHKDSUDFWLFDGRODDEODFLyQD PiVPXMHUHVTXHHQFXDOTXLHURWURSDtV ORVGDWRVGHOVRQGHRUHYHODURQTXHHO SRUFLHQWRGHODVDGROHVFHQWHVGHD DxRVKDEtDVLGRVRPHWLGDDHOODFRPSD UDGRFRQHOSRUFLHQWRGHODVPXMHUHVGH HQWUH\DxRV /RVDXWRUHVGHOLQIRUPHVHxDODQTXHHO LQFLSLHQWHGHVFHQVRSRGUtDSUHVDJLDUXQ PD\RUFDPELRJHQHUDFLRQDO(QFDVLOD PLWDGGHORVSDtVHVHVPHQRVSUREDEOH TXHODVMyYHQHVDSR\HQODSUiFWLFDFRPSD UDGRFRQPXMHUHVPD\RUHV/DGLIHUHQFLD El mayor progreso se produce en Kenia y en Rep. Centroafricana. 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Destazan un cerdo en la calle. 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Un festival en Seinajoki. Finlandeses le ponen sello propio al tango 3RU-2+17$*/,$%8( 6(,1$-2.,)LQODQGLD 7RGRVORV YHUDQRVHOPRGHVWRSXHEORILQODQGpVGH 6HLQDMRNLFRQXQDSREODFLyQGHPLO KDELWDQWHVWUDQVIRUPDYDULDVFXDGUDV GHOFHQWURGHODFLXGDGHQXQYDVWRVD OyQGHEDLOH(ULJHHVFHQDULRVLQVWDOD WROGRV\PLOHVGHILQODQGHVHV MXQWR FRQHVSDxROHVDOHPDQHV\KDVWDXQRV FXDQWRVMDSRQHVHV\QRUWH\VXGDPHUL FDQRV VHUH~QHQSDUDEDLODUGXUDQWH FXDWURGtDVDORVFDQGHQWHVULWPRVGHO WDQJR (OWDQJR")LQODQGLDHO%XHQRV$L UHVGHO1RUWH"4XpSXHGHQFRPSUHQ GHUORV ILQODQGHVHVHVRVIUtRV UXELRV PHODQFyOLFRV\WDFLWXUQRVGHELGRDORV ODUJRVLQYLHUQRVRVFXURVSRUORPHQRV HVRGLFHHOFOLFKpVREUHHODSDVLRQDGR WHVRURQDFLRQDOGH$UJHQWLQD" 3HUROOHJDQKDVWDPLOHQDxRVUH FLHQWHV&RPLHQ]DQDEDLODUWHPSUDQR HQODWDUGHPLHQWUDVHVFXFKDQDHVWUH OODVILQODQGHVDVFDQWDUWDQJRVDWRGD YR]SDUWLFLSDQHQWDOOHUHV\FRQFXUVRV \GDQODUJRVSDVRVJLUDQ\VHLQFOLQDQ DOULWPRGHOWDQJRKDVWDODPDGUXJDGD (QVXIRUPDDUJHQWLQDHOWDQJRHV PHODQFyOLFR\QRVWiOJLFR/DYDULHGDG ILQODQGHVDHVPiVDOHJUH\PXFKRVHQ 6HLQDMRNLGLFHQTXHVXFRPELQDFLyQGH SDVLyQ\PHODQFROtDH[SUHVDSHUIHFWD PHQWHHODOPDILQODQGHVD ¡(VWDQSRGHURVRFRQPXFKRVVHQWL PLHQWRV\HPRFLRQHV¢GLMR(LMD(HUROD XQDRILFLQLVWDGH+HOVLQNL¡(VXQSRFR PHODQFyOLFR<DVtHVFRPRVRPRVQRVR WURV¢ (OIHVWLYDOVHIXQGyKDFHXQRVDxRV SDUDUHYLWDOL]DUORTXHSDUHFtDVHUXQD WUDGLFLyQ PRULEXQGD (O WDQJR KDEtD VLGRLQWURGXFLGRD)LQODQGLDXQVLJOR DQWHVSRUXQEDLODUtQGHEDOOHWILQODQ GpV 7RLYR 1LVNDQHQ TXLHQ DSUHQGLy VXVSDVRVFOiVLFRVHQ6DQ3HWHUVEXUJR HQWRQFHVODFDSLWDOUXVD6HIDVFLQyFRQ HOWDQJRPLHQWUDVHVWDEDGHYLVLWDHQ 3DUtV (O WDQJR IORUHFLy HQ )LQODQGLD DO JUDGRGHSUDFWLFDPHQWHFRQYHUWLUVH HQ OD GDQ]D QDFLRQDO +R\ XQRV GRV PLOFOXEHVGHWDQJRSURVSHUDQHQOD Pasión latina se junta con la melancolía escandinava en baile. 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El mes pasado, chocaron con la policía. 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Un proveedor sirve almuerzo en Squarespace en Nueva York. 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THE YORCK PROJECT: 10.000 MEISTERWERKE DER MALEREI SDtVDWUDYpVGHLQWHUPHGLDULRV$VXV DxRVVHKDFRQYHUWLGRHQXQDGHORVSDU WLFLSDQWHVPiVLQIOX\HQWHVHQHOPXQGR GHODUWH 1DGLH VDEH H[DFWDPHQWH FXiQWR KD JDVWDGROD-HTXHVDDO0D\DVVDDQRPEUH GHVXIDPLOLDRGHODDXWRULGDGGHPXVHRV GHVGHTXHVXSDGUHHOHPLUDQWHULRUOD QRPEUySUHVLGHQWDHQ3HURORVH[ SHUWRV FDOFXODQ TXH HO SUHVXSXHVWR GH DGTXLVLFLRQHVDOFDQ]DORVPLOPLOORQHVGH GyODUHVDODxR\VHxDODQTXHORVTDWDUtHV ORKDQXVDGRSDUDFRPSUDUJUDQFDQWLGDG GHREUDVPDHVWUDVPRGHUQDV\FRQWHPSR UiQHDVGH)UDQFLV%DFRQ5R\/LFKWHQV WHLQ$QG\:DUKRO\-HII.RRQV 'yQGHWHUPLQDUiILQDOPHQWHWRGRHVWH DUWHVLJXHVLHQGRXQDPLVWHULR3HURSD UHFHFODURTXHDVtFRPR4DWDUKDXVDGR VXULTXH]DSHWUROHUDSDUDDXPHQWDUVX LQIOXHQFLDHQHO0HGLR2ULHQWHSRUHMHP SORDODUPDUDORVUHEHOGHVVLULRVWDPELpQ XVDVXVUHFXUVRVSDUDFRQYHUWLUVHHQXQD SRWHQFLDHQHOPXQGRGHODFXOWXUD (VWHHVIXHU]RSDUDFUHDUXQDFROHFFLyQ FRQWHPSRUiQHDGHSULPHUDFODVHHVHQ FLDOPHQWHDSDUWLUGHFHURKDHVWLPXODGR HOPHUFDGRGHODUWHLQWHUQDFLRQDODILU PDQORVH[SHUWRV\FRQWULEXLGRHQSDUWH DODO]DHQORVSUHFLRV +DVWDODFRPSUDHQGH4DWDUSRU HMHPSORHO5RWKNRPiVFDURMDPiVYHQ GLGRHQXQDVXEDVWD¡+RPHQDMHD0DWLV VH¢KDEtDVLGRGHPLOORQHVGHGyODUHV HQPHQRVGHXQWHUFLRGHOSUHFLRTXH SDJy4DWDU(QORVPLOORQHVGH GyODUHVTXHJDVWyHQ¡/RVMXJDGRUHVGH FDUWDV¢IXHFXDWURYHFHVHOSUHFLRS~EOLFR PiVDOWRMDPiVSDJDGRSRUXQDREUDGH HVHDUWLVWD (QDxRVUHFLHQWHVOD$XWRULGDGGH0X VHRVGH4DWDUKDFUHDGRWUHVPXVHRVGH DOWRSHUILOHQ'RKDODFDSLWDOGLVHxDGRV SRUORVDUTXLWHFWRV-HDQ1RXYHO,03HL \-HDQ)UDQoRLV%RGLQ3HURFDGDXQRGH HVWRVSUR\HFWRV XQQXHYRKRJDUSDUD HO0XVHR1DFLRQDOGH4DWDUTXHDFWXDO PHQWHVHFRQVWUX\HHO0XVHRGH$UWH ,VOiPLFR \ 0DWKDI 0XVHR µUDEH GH $UWH0RGHUQR HVWiHQIRFDGRHQDUWH\ DUWLVWDVUHJLRQDOHV /RVH[SHUWRVSUHYpQTXHXQDEXHQD SDUWHGHODFROHFFLyQRFFLGHQWDOTXHDF WXDOPHQWHVHDFXPXODVHYROYHUiSDUWH GHXQDQXHYDLQVWLWXFLyQGHDUWHFRQWHP SRUiQHRHQHOSDtV (QXQDHQWUHYLVWDHQFRQ7KH1HZ <RUN7LPHVODMHTXHVDVXJLULyTXHHVWD EOHFHULQVWLWXFLRQHVGHDUWHSRGUtDFRQ WUDGHFLUODVLGHDVRFFLGHQWDOHVVREUHODV VRFLHGDGHVPXVXOPDQDV¡0LSDGUHPX FKDVYHFHVGLFHTXHSDUDWHQHUSD]QHFH VLWDPRVSULPHURUHVSHWDUODVFXOWXUDVGH ORVGHPiV¢GLMR¡<ODVSHUVRQDVHQ2FFL GHQWHQRFRPSUHQGHQDO0HGLR2ULHQWH 9LHQHQFRQ%LQ/DGHQHQODFDEH]D¢ /D-HTXHVDDO0D\DVVDSDUHFHFRPEL QDULQIOXHQFLDVRFFLGHQWDOHV\PXVXOPD QDV$YHFHVVHYLVWHFRPRXQDHOHJDQWH HMHFXWLYD FRUSRUDWLYD RWUDV XVD XQD DED\DQHJUDWUDGLFLRQDO+DEODIUDQFpV HLQJOpVDGHPiVGHiUDEH 1RWLHQHXQDIRUPDFLyQIRUPDOHQKLV WRULD GHODUWH \D TXH HVWXGLy FLHQFLDV SROtWLFDV\OLWHUDWXUDHQOD8QLYHUVLGDG 'XNHHQ&DUROLQDGHO1RUWH ¡/DMHTXHVDWLHQHXQDYLVLyQPX\JUDQ GLRVD\HVXQDPXMHUVXPDPHQWHHGXFD GD¢GLMR/HLOD+HOOHUFRPHUFLDQWHGHDUWH GH1XHYD<RUNTXHWUDEDMDFRQPXFKRV DUWLVWDVGHO0HGLR2ULHQWH¡4XLHUHKD FHUTXH'RKDVHDXQFHQWURGHODUWHHQOD UHJLyQGRQGHODJHQWHQRQHFHVDULDPHQ WHWHQJDTXHYRODUD1XHYD<RUN\3DUtV \/RVµQJHOHVSDUDYHUH[SRVLFLRQHVGH SULPHUQLYHO¢ Pueblo piensa en museo para antigüedades robadas 3RU68=$11('$/(< $5$1'$'(021&$<2(VSDxD /DORFDOLGDGGH$UDQGDGH0RQFD\R VHKDYLVWRHQYXHOWDHQXQSRFRGHLQ WULJDLQWHUQDFLRQDOWUDVODGHWHQFLyQGH XQKRPEUHTXHHQJHQHUDOVHPDQWHQtD DLVODGRSHURDYHFHVHUDYLVWRYDJDQGR GHQRFKHFRQXQGHWHFWRUGHPHWDOHV /RVLQYHVWLJDGRUHVTXHUHJLVWUDURQ VXVFDVDVHQFRQWUDURQPiVGHFXDWUR PLODQWLJHGDGHVUREDGDVODPD\RUtD GHHOODVGLMHURQGHVHQWHUUDGDVGHOD FROLQDGHDOODGR /DSROLFtDGLMRTXHVXDUUHVWRHVVROD PHQWHHOSULPHUSDVRHQXQDLQYHVWLJD FLyQTXHFRPHQ]yFXDQGRGRV\HOPRV Antigua ciudad celta pudo ser vecina de aldea española. 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MONICA ALMEIDA/THE NEW YORK TIMES “Hesitation Marks”, el nuevo álbum de Trent Reznor y su grupo, Nine Inch Nails, es más austero que los anteriores. Nine Inch Nails vuelve con fuerza y sutileza 3RU-213$5(/(6 /26 µ1*(/(6 7UHQW 5H]QRU QR HVWDEDIHOL]0LUDEDILMDPHQWH\FRQXQD FRQFHQWUDFLyQVRPEUtDPLHQWUDVVXJUX SR1LQH,QFK1DLOVUHSDVDEDVXVHWHQXQ HQVD\RFRQWRGRVORVGHWDOOHV+XPROX FHVHVWURERVFySLFDV\SDQWDOODVGHYLGHR VREUHUXHGDVVHUHFRQILJXUDEDQFRQVWDQ WHPHQWHPLHQWUDVODEDQGDWRFDEDVLQOD YR]SULQFLSDO\ORVLQVWUXPHQWRVGH5H] QRU6XPLUDGDKRVWLO\FHxRIUXQFLGRFDVL QRFDPELDURQ'HVSXpVGHOHQVD\RMXQWy DORVP~VLFRV\WpFQLFRVHQXQDKDELWDFLyQ WUDVHUD ¡1RPHJXVWDWHQHUTXHJULWDUOHDOD JHQWH¢GLMRHOGtDVLJXLHQWH¡3HUROHVFR PXQLTXpODJUDYHGDGGHODVLWXDFLyQ¢ (QXQHQVD\RWpFQLFRGHXQGtDGHGXUD FLyQDOJXQRVSUREOHPDVVHUHVROYLHURQ HO¡FDRV¢\OD¡WXUEXOHQFLD¢TXH5H]QRU \VXGLUHFWRUGHDUWH5RE6KHULGDQTXH UtDQTXHVXUJLHUDQHQFDGDFDQFLyQIXH URQFDOLEUDGRVDVXVHVSHFLILFDFLRQHV (QGLH]GtDV1LQH,QFK1DLOVLEDQD LUGHJLUDSRUSULPHUDYH]GHVGH ¡+HVLWDWLRQ0DUNV¢HOQXHYRiOEXPGHO JUXSRTXHVXHQDUDGLFDOPHQWHGLIHUHQWH DVXVDQWHULRUHVH[SORVLRQHVGHDJUHVLyQ FRQJXLWDUUDHVWiSURJUDPDGRSDUDVDOLU DODYHQWDHOGHVHSWLHPEUHHQ(VWDGRV 8QLGRV ¡+HVLWDWLRQ 0DUNV¢ WpUPLQR GDGR DODVKHULGDVDXWRLQIOLJLGDVGHDOJXLHQ TXHFRQWHPSODHOVXLFLGLR UHYHODVXWLO PHQWHVXVDQVLHGDGHV\DQKHORV3RQGUi Hollywood prefiere hechos reales a la ficción 3RU0,&+$(/&,(3/< /26µ1*(/(6 (OFDSLWiQ5LFKDUG 3KLOOLSVVHPHFtDHQXQDHPEDUFDFLyQOOH QDGHSLUDWDVVRPDOtHVHQHO2FpDQR¸QGLFR KDFHFXDWURDxRVFXDQGR+ROO\ZRRGUH FRQRFLyXQPRPHQWRGLJQRGHXQ¼VFDU /RVSURGXFWRUHVFLQHPDWRJUiILFRVTXH VHJXtDQGHFHUFDODQRWLFLD¡ROLHURQ¢PD WHULDOSDUDODVLJXLHQWHRODGHQRILFFLyQ XQKpURHGHDFFLyQHQXQGUDPDJOREDOGH ODYLGDUHDO /DVFRVDVVDOLHURQELHQGHVGHXQSXQ WRGHYLVWDFLQHPDWRJUiILFRORV1DY\ 6($/VOOHJDURQDOUHVFDWHWUHVGHORV SLUDWDVPXULHURQEDOHDGRV\3KLOOLSVIXH OLEHUDGRLOHVR /DSHOtFXODUHVXOWDQWH¡&DSWDLQ3KL OOLSV¢ GLULJLGD SRU 3DXO *UHHQJUDVV OOHJDUiHQRFWXEUHDORVFLQHVGH(VWDGRV 8QLGRVFRQ7RP+DQNVHQHOSDSHOSURWD JyQLFR(VXQDGHXQDGRFHQDGHQDUUDWL YDVGHQRILFFLyQTXHDWUDHQDHVWUHOODV\ GLUHFWRUHVGHSUHVWLJLR\KDOODQXQQLFKR HQWUHHOS~EOLFR &DVLWRGRHOPXQGRVDEHDOJRVREUHODV KLVWRULDVGHWUiVGHODVQXHYDVSHOtFXODVOR La gente ya sabe algo sobre las historias, lo que ayuda al marketing. 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FDQFLRQHVTXHH[RUFL]DQHOGRORUHOPLH GR\ODIXULD (QORVPH]FOyHVWLORVHOHFWUyQLFD SXQNPHWDOPHORGtDVSRSSDUDH[SUH VDUDLVODPLHQWR\IXULDHOGHVHRGHDQL TXLODUVHDVtPLVPRRDOPXQGR /DVSUHVLRQHVDODVTXH5H]QRUVHVR PHWLy FXDQGR HUD YHLQWHDxHUR IXHURQ DEUXPDGRUDV (QWUDU D XQ WUDWDPLHQ WRGHUHKDELOLWDFLyQHQSRUDEXVR GHGURJDV\DOFRKROVHGHELyGLMRDXQD ¡DPHQD]DGHPXHUWHXQDSLVWRODFRQWUD PLFDEH]DKD]HVWRRYDVDPRULU¢ &XDQGRYROYLyDHPHUJHUHQHUD PiVHTXLOLEUDGR\PHQRVDWRUPHQWDGR 1XHYDPHQWHSUROtILFR5H]QRUVDOLyGH JLUD\WDPELpQKL]RGRViOEXPHVPiV SHURDQXQFLyVREUHHOHVFHQDULRHQ TXHVHLEDDGHWHQHU $XQDVtFRPSRQHUFDQFLRQHVORDWUDtD \HQHPSH]yDHVFULELU\JUDEDUQXH YRVWHPDVGH1LQH,QFK1DLOV 5H]QRU GLMR TXH FXDQGR WUDEDMy HQ ¡+HVLWDWLRQ0DUNV¢WXYRHQPHQWH¡7KH 'RZQZDUG6SLUDO¢HOiOEXPGHTXH FRQWHPSODEDODDXWRGHVWUXFFLyQ\HOVXL FLGLRTXHOHGLRHOp[LWRDOJUXSR ¡(OLQFHQWLYRKDFDPELDGR¢GLMR¡1R VHWUDWDGHTXHPHYR\DVXLFLGDUVLQR PHVDFRHVWRGHODFDEH]D3HURODH[FD YDFLyQODDUTXLWHFWXUD\ODPRWLYDFLyQ GHWUiVGHHOORHVVLPLODU¢ 0LHQWUDV HO iOEXP WRPDED IRUPD FDQFLRQHV VRUSUHQGHQWHV HPHUJLHURQ /D~OWLPDFDQFLyQFRQOHWUD¡:KLOH,¤P 6WLOO+HUH¢0LHQWUDVD~QHVWR\DTXtOH KDFHIUHQWHDODPRUWDOLGDGSHURWHUPL QDFRQSHQVDPLHQWRVQRGHODSRFDOLSVLV RGHODLVODPLHQWRVLQRGHXQDFRQH[LyQ WUDQTXLOD¡4XpGDWHFRQPLJRDEUi]DPH IXHUWHPLHQWUDVD~QHVWpDTXt¢FDQWD 5H]QRU ¡,QFOXLUODFRPRHOILQDOHPRFLRQDOGHO GLVFRTXHHQOD]DWRGRHVRHVDWUHYLGR SDUDPt¢GLMR¡+DEUtDMXJDGRDODVHJX UDVLODKXELHUDKHFKRPiVIHD\UXLGRVD 1RHVVHJXUD$VtTXHFUHRTXHWDOYH]IXH ORFRUUHFWR¢ “Captain Phillips” narra la historia de un caso real de piratas en el Océano Índico. 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