THE WORLD`S FINEST TOWEL

THE WORLD’S FINEST TOWEL
Feel it once, love it forever
MICROCOTTON, feel it once, love it forever…
1. How is Microcotton green?
(Life Cycle thinking)
2. Key performance features
3. The essence of Microcotton
4. Comparison against other
Long Stapled cotton
(Supima & Egyptian)
5. Microcotton around the world
Life-cycle thinking minimizes use of natural
resources and emission of waste and pollutants
RAW MATERIAL
Cotton seeds patented and
cultivated exclusively for
Microcotton.
Oeko-Tex Standard 100, Global
Organic Textile Standards (GOTS)
certification ensures organic status
of textiles, from harvesting of raw
materials to environmental
responsible manufacturing,
avoiding all harmful chemical
substances and dye.
Life-cycle thinking minimizes use of natural
resources and emission of waste and pollutants
MANUFACTURING
Produced in a zero discharge facility.
Clean manufacturing process that
recycles effluent in RO system.
Life-cycle thinking minimizes use of natural
resources and emission of waste and pollutants
MANUFACTURING
Facility uses agro waste as fuel.
25% of energy are wind generated.
Life-cycle thinking minimizes use of natural
resources and emission of waste and pollutants
TRANSPORTATION
Microcotton’s vertically
integrated setup facilitates
in-house production from
yarn to towel.
The transportation saved
minimizes the carbon
footprint of each towel
produced.
Life-cycle thinking minimizes use of natural
resources and emission of waste and pollutants
EVERYDAY USE
Conserve up to 30% of energy and water
used during laundry.
How is this possible?
Manufactured using Extra Long Staple
(ELS) cotton which have much higher fiber
strength.
ELS cotton enables the yarn to be spun
fluffier, yet remains lighter.
Absorbs up to 3X more moisture by weight
than the average towel.
Up to 25% quicker drying compared to
regular towel.
The loops are snag free so there won’t be
pulled threads during washing. Prolonging
life of the towel.
Life-cycle thinking minimizes use of natural
resources and emission of waste and pollutants
END OF LIFE CYCLE
Microcotton towels are made
from 100% cotton, they are
recyclable and bio-degradable,
which helps lessen textile
waste generated every year.
The essence of MICROCOTTON
Most towels have loops that are wound in a
spiral fashion, so they don’t feel as soft, don’t
look as white, aren’t as absorbent, and don’t
dry as quickly as MICROCOTTON® towels.
After a few washes, these spiral loops become
tight and thin, which further reduces the
softness and absorbency.
With MICROCOTTON®, the fiber loops have an
open structure, which enables better
absorbency, softer feel, whiter appearance
and quicker drying time compared to other
towels of the same weight. The pile loops fluff
and expand after a few washes, so towels
remain soft and absorbent.
Key performance feature – ABSORBENCY & DRYING
Absorbency
& Drying
Microcotton towels absorbs instantaneously and dries
substantially faster.
Higher absorbency is achieved at a lower weight due to the
open loop structure, which also enables 20% faster drying.
Key performance feature – SMOOTH, SOFT & PLUSH
Microcotton towels are 2X as plush as other towels of the
same weight and remains so after repeated washings.
Due to the unique construction of Microcotton, the towels
occupies less volume after absorbing water, just like a ball
of cotton!
Smooth,
Soft & Plush
This enables you to load up to 30% more towels in your
laundry load, saving time, energy, water and detergent while
reducing home effluent discharge.
Key performance feature - DURABILITY
1. ELS cotton are recognized for their superior
strength and better uniformity.
2. Coupled with Microcotton’s patented construction,
the ELS cotton enables the yarn to be spun
plushier, eliminating the need for heavy, high GSM
towels.
3. Unlike normal towels, Microcotton’ open loops are
weaved into the base construction of the towels,
making them snag free. This means no more pulled
threads from washing, your fingernails or jewelry!
Durability
Snag free ELS cotton fiber
strength lasts up to 30% longer.
4. The combination of a stronger fiber and snag free
loops gives the towel a longer life span than
ordinary towels.
Feature comparison table against Supima & Egyptian cotton
MICROCOTTON®
SUPIMA®
EGYPTIAN
Patented cotton
Yes
Yes
No
Long stapled cotton length
5 – 6 cm (extra long)
4 cm
4 cm
Turbo Capillary Technology
Yes
No
No
Snag free loops
Yes
No
No
Water absorbency
Highest
High
High
Drying rate
Fastest
Fast
Fast
Durability
30% longer
-
-
Microcotton towel comparison table against Microfibre towel
MICROCOTTON®
COTTON
MICROFIBRE
Fibre
100% organic cotton
100% cotton
Polyester + nylon*
Origin
Cotton plant
Cotton plant
Petrochemicals
Biodegradability
Yes
Yes
No
Softness & feel
Naturally smooth & soft
Soft
Synthetic smooth & soft
Zero twist - snag free
Yes
No
No
Water absorbency
Highest
High
High water adsorption
Drying rate
Fastest
Fast
Faster
Use with softener
Yes
Yes
No
Dirt particles
Captures and release
very easily
Captures and
release with ease
Captures easily but
difficult to release
Durability
Stronger
Strong
Stronger
* Toxic when burned
Key performance
featuresaround
of MICROCOTTON
MICROCOTTON
the worldtowels
MICROCOTTON around the world
Luxury need not be
at the expense of our environment…
THANK YOU!