800+ audiences

July 2014
800+ AUDIENCES
at your fingertips
What’s inside
110+ Million
800+
U.S. households
pre-built
$1 Trillion
audiences
in consumer spending
3x
more
likely
to buy
advertising to offline sales. We help leading brands reach audiences of buyers across
display, video, mobile and social, and measure the offline sales lift resulting from digital
marketing campaigns using DLX ROI®. The company’s expertise spans all major consumer
segments including Retail, CPG and Automotive.
10 Billion
Offline to Online
transactions
1:1
matching
Reach
90%
of U.S. online households
Display . Video . Mobile . Social
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datalogix.com/dlxhotline Answers in one hour or less
See how top brands succeed by partnering with Datalogix
DLX Audiences
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Datalogix provides core infrastructure for data-driven marketing by connecting digital
100%
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Build custom audiences based on known offline behavior, 1st-party data or a combination of the two
Reach audiences in market, max in market, near market & likely vehicle owners
Reach category, brand or product-level consumer packaged goods buyers
Reach demographic-based audiences from consistently top-ranked AGI (age/gender/income) offline data sources
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Reach audiences based on income, credit status, net worth & more from industry-best offline sources
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Reach audiences based on their interests, preferences & activities
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Reach audiences based on charitable donations
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Reach audiences across any retail category & product
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Reach audiences based on each season’s biggest areas of spend
Reach known subscribers of ongoing services including cable TV, online higher education & more
Reach TV viewing audiences based on the shows, networks & genres they watch most
Convert any CRM or offline file into an online audience with a 1:1 direct match
More must haves
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DLX ROI gives marketers the ability to measure digital campaigns back to offline sales at scale
Get the answers you need in one hour or less
View all our audiences with this convenient pull-out reference guide
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How top brands succeed with Datalogix
100% AOV
increase in
5x reach
HauteLook used DLX Insight Connect to match active
high-value members’ attributes to lapsed members, then
implemented reactivation programs to reach highestvalue inactives.
Create your ideal audience with the most
accurate offline data engine in the industry
Datalogix makes it easy for you to build precise custom audiences for your campaigns. Our
comprehensive dataset provides a full view of your customer. Build custom audiences based
on known offline behavior, your own 1st-party data or a combination of the two.
110+ M HHs
A new photo-sharing site needed to grow share and
expand beyond behavioral-targeting strategies. The site
saw 5x reach using DLX Lifestyles & DLX Retail audiences.
Auto
CPG
Demo
4:1 ROAS
59% sales lift
$1 T in sales
Finance
1:1 match
Lifestyles
Philanthropy
Subscription
Services
Retail
Seasonals
TV
Retail giant Lenovo re-engaged past buyers & email
inactive members with DLX Onramp, then used DLX Buyer
Score to identify top prospects and re-engaged with them
through online display ads.
A leading auto client increased sales across all
models by 59% during its year-end sales event with
DLX Auto audiences.
How leading marketers use
DLX Custom audiences:
Acquire
• Deliver a seed file of your best customers to build
a SpendAlike audience of top prospects
Drive trial
• Create custom audiences of heavy category buyers
7x sales lift
DLX helped Dr Pepper determine the value of Facebook
fans, proving fans do drive in-store sales, and that Dr
Pepper could grow market share by building its fan base.
Grow share
• Build audiences of light & heavy buyers
Increase frequency
• Complement other media strategies with display, video & mobile advertising
Build loyalty
Learn more
Read DLX success stories at
datalogix.com/success-stories
• Use 1st-party data to reach existing customers with DLX OnRamp
Extend reach
• Construct online audience of shows & TV networks beyond your
budgeted TV buy
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datalogix.com/dlxhotline Answers in one hour or less
Custom audiences
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The cleanest, most accurate
way to reach automotive buyers
• Reach consumers at every stage
of the auto-buyer lifecycle
• Boost campaign performance by
leveraging past insights
Audiences built from:
100+ M U.S. HHs
20 years of ownership data
240 verified sources & 350+ data points
100% coverage across all makes & models*
*Less than 10% loss in offline to online match
Targeting based on the most robust dataset in the industry
Reach only your most relevant customers online when you leverage Polk’s extensive offline data.
DLX Auto 200+ syndicated audiences make it easy to find online audiences using vehicle make, body
style, vehicle age and more. Looking to reach a specific target audience? We’ll build custom DLX Auto
audiences for your next campaign.
Measure the real sales impact of your digital campaigns
Clicks don’t move cars off the lot, and small-panel studies do nothing to reveal true sales impact.
By plugging into every new and used car sale in the U.S., we can measure the true impact of your
digital media: vehicle sales.
• Total & incremental sales
• Geographic sales overlay
• Sales lift vs. control & industry average
• Frequency & time lag to sale
• Sales to competitors
• 360-degree audience profile
• New vs. used sales
Max in market, in market, near market and owner targeting*:
Vehicle makes & models – new or used
– Acura®
– Audi®
– BMW®
– Buick®
– Cadillac®
– Chevrolet® Car
• Camaro®
• Cruze®
• Equinox®
• Malibu®
• Sonic®
– Chevrolet® Truck
• Silverado®
– Chrysler®
• 200®
• Town & Country®
– Dodge®
• Journey®
• Target with precision – DLX Auto is
your exclusive access to Polk data
•
•
•
•
Audience details
– Fiat®
– Ford®
• Edge®
• Escape®
• Explorer®
• F-150®
• Focus®
• Fusion®
• Mustang®
– GMC®
• Sierra®
• Terrain®
– Honda®
• Accord®
• Civic®
• CR-V®
• Odyssey®
• Pilot®
– Hyundai®
• Elantra®
• Sonata®
– Infiniti®
– Jaguar®
– Jeep®
• Grand Cherokee®
• Wrangler®
– Kia®
• Forte®
• Optima®
• Sorento®
• Soul®
– Land Rover®
– Lexus®
– Lincoln®
– Mazda®
• Mazda3®
– Mercedes-Benz®
– MINI®
– Mitsubishi®
– Nissan®
• Altima®
• Rogue®
• Sentra®
• Versa®
– Porsche®
– RAM®
• 1500®
– Subaru®
• Forester®
• Impreza®
• Outback®
Lease affinity
Aftermarket
Vehicle body styles – new or used
Auto parts buyer
Auto service buyer
• Commercial truck
• Crossover vehicle
• Entry/economy/compact
• Full-size sedan
• Full-size SUV
• Hybrid/alternative fuel
• Luxury sedan
• Luxury SUV
• Midsize car
• Minivan
• Pickup truck
• Small/midsize SUV
• Sports car/convertible
Vehicle price/age
Price:
• <$20K
• $20K-$30K
• $30K-$40K
• $40K-$50K
• $50K-$75K
• $75K+
Age:
• 0-1 years old
• 2 years old
• 3 years old
• 4-5 years old
• 6-10 years old
• 11-15 years old
• 16-20 years old
• 21+ years old
Vehicle purchase:
• 0-6 months
• 7-12 months
• 13-24 months
– Toyota®
• Camry®
• Corolla®
• Highlander®
• Prius®
• RAV4®
• Scion®
• Sienna®
• Tacoma®
• Tundra®
– Volkswagen®
• Jetta®
– Volvo®
• 25-36 months
• 37-48 months
• >48 months
Motorcycle/motorsports
Motorcycle owner:
• BMW®
• Domestic
• Harley®
• Honda®
• Kawasaki®
• Mini bike/Moped®/Scooter®
• New
• Off-road/Trail/Dirt bike
• Polaris®
• Road/street bike
• Suzuki®
• Used
• Yamaha®
• <600 cubic
centimeters (cc)
• >600 cubic
centimeters (cc)
Motorsports owner:
• ATV
*All segments are based on highly accurate statistical models. Max in market and near market targeting are currently available at the
body-style level for syndicated segments, not for makes and models.
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datalogix.com/dlxhotline Answers in one hour or less
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
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Tap into today’s must-have audiences to drive campaign objectives
ack
b
in
W
• Access the industry’s most accurate data
Target lapsed
brand buyers
and heavy
category
buyers, too.
• 70+ M purchasing HHs
• 50+ retailers
• Total U.S. – national coverage
• Total store – 7,000+ brands & 300+ categories
Launch and test
new products
more efficiently
when you target
category buyers.
Target existing buyers
of your brand to
increase loyalty.
Use 1st-party data
to reach existing
customers with DLX
OnRamp or target
heavy brand buyers
to build awareness.
Drive trial
Audiences built from:
Build loyalt
y
• Measure in-store sales impact across display,
video, mobile & social
Build awareness
for your brand
among known
category buyers.
s
er
m
• Target consumers anywhere in the purchase cycle
Acqu
ire
cu
st
o
Reach your top
competitors’ known
purchasers.
Re
ta
in
ar
e
Reach buyers to optimize
your digital spend
Gro
w
sh
Now – 3 ways to build CPG audiences
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Get immediate access to the most accurate CPG brand buyers
DLX CPG audiences get even more granular: access any of our 100+ brand audiences to connect
with known buyers of top brands, including Coca-Cola®, Lay’s® & Tide®.
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Tap into pre-built and ready-to-use CPG category audiences
DLX CPG category audiences reflect the market’s top & fastest-growing categories. Combine
these categories with any of our brand audiences or use them on their own for the most accurate
online targeting available for CPG.
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Create your ideal audience with DLX Custom
Partner with DLX for campaigns that target buyers 3x more likely to buy throughout the marketing
life cycle. Build your ideal custom audiences based on known offline behavior, your own 1st-party
data or a combination of the two.
Measure what matters – in-store sales
Only DLX gives you the ability to measure your total return on multichannel campaigns back to in-store
purchases at the household level at scale across display, video, mobile and social. Gain actionable
insights for future campaign optimization through campaign and audience analyses.
Improve campaign insights
• Measure social, display, video, mobile
• Understand targeting & campaign effectiveness, source of sales, total sales lift & ROI
including low-penetration & niche products
• Learn which media tactics deliver the best results for your brand
Analyze audience trends
• Get in-store sales analysis of social, website & customer audiences
• Understand profile of audience demographic & geographic makeup
• View in-store spending behavior by segment
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datalogix.com/dlxhotline Answers in one hour or less
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
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Audience details
Connect with more than 250 category and brand-level audiences
Bakery buyers
• Nature’s Own®
• Pepperidge Farm®
• Sara Lee®
• Thomas’®
Baking & cooking supplies
buyers
• Baking
- Betty Crocker®
- Duncan Hines®
- Nestle® Toll House®
-Pillsbury®
• Spices & extracts
-McCormick®
-Morton®
Beverage buyers
• Bottled water
• Coffee
-Folger’s
- Maxwell House®
-Starbucks®
®
• Coffee - K-Cup®
• Diet carbonated
-
-
Diet Coca-Cola®
Diet Pepsi®
• Energy drinks
• Hot tea
• Iced tea/lemonade
• Juice
- Capri Sun
- Minute Maid®
- Ocean Spray®
- Simply Orange®
-Tropicana®
®
• Non-dairy milk
• Regular carbonated
- Canada Dry®
-Coca-Cola®
- Dr Pepper®
- Mountain Dew®
-Pepsi®
-Sprite®
• Sports drinks
-Gatorade®
-Vitaminwater®
Cereal buyers
• Children’s cereals
• Fiber cereals
• General Mills Cheerios®
• General Mills Cinnamon
10
Toast Crunch®
• General Mills Honey Nut Cheerios®
• General Mills Lucky Charms®
• Hot cereals
-Nabisco®
-Quaker®
• Kellogg’s Froot Loops®
• Kellogg’s Frosted Flakes®
• Kellogg’s Frosted Mini-Wheats®
• Kellogg’s Raisin Bran®
• Kellogg’s Rice Krispies®
• Kellogg’s Special K®
• Post Honey Bunches of Oats®
Children’s food & product
buyers
• Baby food & products
-Huggies®
-Pampers®
• Children’s food
Condiments & sauces buyers
• Ketchup & mustard
-French’s®
-Heinz®
-Hunt’s®
• Marinades & sauces
-McCormick®
- Sweet Baby Ray’s®
• Mayonnaise & spreads
-Hellmann’s®/Best Foods®
• Pasta sauce
• Pickles & olives
• Salad dressings
- Hidden Valley Ranch®
-Kraft®
-Wish-Bone®
Dairy & egg buyers
• Cheese
-Kraft®
-Philadelphia®
-Sargento®
• Cottage cheese & sour cream
-Daisy
®
• Eggs
• Milk
• Reddi-Wip®
• Yogurt
-Chobani®
-Dannon®
-Yoplait®
datalogix.com/dlxhotline Answers in one hour or less
Deli food buyers
• Deli bulk meat
• Deli condiments
• Deli desserts
• Deli dips/spreads/toppings
• Deli entrees
• Deli prepared/pre-packaged
• Deli pre-sliced meats
• Deli salads
Frozen food buyers
• Frozen appetizers & snacks
• Frozen bread & dough
• Frozen breakfast
• Frozen desserts
• Frozen entrées
- Healthy Choice®
-Perdue®
-Stouffer’s®
-Tyson®
• Frozen ethnic foods
• Frozen fruit
• Frozen meats & seafood
• Frozen pasta
• Frozen pizza
• Frozen vegetables
- Birds Eye®
- Green Giant®
-Ore-Ida®
• Ice cream & novelties
- Ben & Jerry’s®
-Breyers®
-Dreyer’s/Edy’s™
-Häagen-Dazs®
Gift & party supplies buyers
Grocery spending behavior
• Premium brand buyers
• Top grocery spenders
• Dove®
• Eye care
• Feminine care
• First aid
• Foot care
• Hair care
• Gastrointestinal
• Lip care
• Men’s grooming
• Food storage
• Green/natural
• Laundry supplies
-Bounce®
-Downy®
-Gain®
-Tide®
-Advil®
-Aleve®
-Bayer®
-Tylenol®
• Paper towels
-Bounty®
• Trash bags
• Shaving care & hair removal
• Skin care
-
St. Ives®
• Suave®
• Sun care
• Teeth whitening
• Toothbrushes, toothpaste
& mouthwash
• Vitamins
-
-
Nature Made
Nature’s Bounty®
®
Health food buyers
• Diet foods
• Fresh produce
• Low-fat foods
• Natural & organics
Household supplies buyers
• Air deodorizers & fresheners
-
Air Wick®
• Batteries
-Halls®
-Mucinex®
-Vicks®
-Kleenex®
-Puffs®
• Neutrogena®
• Pain relief
• Allergy relief
• Antiperspirants & deodorants
• Aveeno®
• Cosmetics
• Cough & cold relief
• Disposable serveware
• Facial tissue
-Dove Men
- Old Spice®
-Suave® Men
Health & beauty buyers
-Axe
-Degree®
-Cascade®
-Dawn®
-Palmolive®
®
• Arm & Hammer
• Bath tissue
®
• Dish & dishwasher detergent
®
-Charmin®
-Duracell®
-Energizer®
• Cleaning supplies
-Clorox®
-Comet®
-Lysol®
- Mr. Clean®
-Swiffer®
Meat & seafood buyers
• Meat
- Ball Park®
- Hillshire Farm®
-Hormel®
- Jimmy Dean®
-Johnsonville®
- Oscar Mayer®
• Seafood
- Bumble Bee®
- Chicken of the Sea®
-StarKist®
Packaged meals, grains &
pastas
• Dry pasta
• Mac & cheese
• Packaged noodle & rice dishes
• Rice
Pet care buyers
• Arm & Hammer®
• Cat food & products
• Cat litter
• Cat treats
• Dog food & products
• Dog treats
• Dry cat food
• Dry dog food
• Iams®
• Natural pet food & products
• Pet accessories
• Premium cat food & products
• Premium dog food & products
• Purina®
• Wet cat food
• Wet dog food
Soup buyers
• Campbell’s®
• Progresso®
• Swanson®
Sweets & snack buyers
• Breakfast bars
• Chocolate candy
-
-
-
Hershey’s Kit Kat®
Hershey’s Milk Chocolate®
Hershey’s Reese’s
Peanut Butter Cup®
-M&M’s®
-Snickers®
• Cookies
-Keebler®
- Nabisco Chips Ahoy!®
- Nabisco Oreo®
- Nabisco Teddy Grahams®
- Pepperidge Farm®
• Crackers
-Lance®
- Nabisco Premium®
- Nabisco Ritz®
- Nabisco Triscuit®
- Nabisco Wheat Thins®
- Pepperidge Farm® Goldfish®
- Sunshine Cheez-It®
• Granola bars
• Non-chocolate candy
• Peanut butter & jelly
-Jif®
-Skippy®
-Smucker’s®
-Welch’s®
• Salty snacks
-Cheetos®
-Doritos®
-Fritos®
-Lay’s®
-Pringles®
- Rold Gold®
-Ruffles®
- Snyder’s of Hanover®
-Tostitos®
• Dental floss & accessories
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
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Audience details
The industry’s most accurate
and trusted demographic data
Family status
Children ages
• 0-2
• 11-15
• 3-5
• 16-17
• 6-10
• Anonymous online audience targeting
based on real-world demographics
• Fully derived from best-in-industry
offline sources
Family member age
• <18
• 40-49
• 18-19
• 50-59
• 20-29
• 60-64
• 30-39
• 65+
Audiences built from:
Family position code
• Female HOH • Male HOH
• Grandfather • Other
• Grandmother • Wife
• The most accurate, consistently top-ranked AGI (age/gender/income) data from leading Grandchildren <12 years old
verification companies
• Known offline data of 110+ M U.S. HHs including
--U.S. Census
--DMV
--Warranty cards
--Public records
Married
Number of children
•1
•2
• 3+
--Registration information
--Survey data
Precise audience targeting based on known demographics
Build custom audiences or leverage our 60+ pre-built audiences – DLX Demo offers the largest and most
accurate online solution available. DLX Demo audiences are created by analyzing multiple sources of
double-verified offline data, guaranteeing you the most accurate, robust demographic audiences online.
This means you can reach the exact audience you’re looking for based on real census, DMV, survey data
and more – not inferred online behaviors.
Audiences overview
• Geographic
• Occupation
• Personal status
• Family status
• Homeowner status
• Other interests
• Travel
datalogix.com/dlxhotline Answers in one hour or less
Presence of children
Geographic
• DMA
• Zip Code
Homeowner status
• Age
12
Number of adults in household
•1
•2
• 3+
Dwelling Type
• Condominium
• Multifamily dwelling/Apartment
• Single family
Homeowner status (contined)
Homeowner
Home renter
Length of residence
• <1 year
• 1-3 years
• 4-6 years
• 7+ years
Occupation
Category
• Health services
• Homemaker
• Management
• Military/Government
• Professional/Technical
• Retired
• Sales/Marketing
• Self-employed
• Student
• Tradesman/Laborer
• White-collar worker
300+ specific occupations
Other interests
• Cat owner
• Dog owner
• Likes to read
• Lotteries & sweepstakes
• Motorcycle owner
• Veterans in household
Personal status
Age
• 18-20
• 21-25
• 26-30
• 31-35
• 36-40
• 41-45
• 46-50
Personal status (continued)
College Graduate
Gender
• Female
• Male
Generation
• Leading baby boomers
• Trailing baby boomers
• Generation Xers
• Millenials
Heritage
• African-American
• Asian
• Caucasian
• Hispanic
Spanish Speaking
Travel
Business travel
• International
• USA
Casino vacations
Cruises
Family vacations
Frequent flyers
Personal travel
• International
• USA
RV owner
Timeshare
• 51-55
• 56-60
• 61-65
• 66-70
• 71-75
• 76+
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
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Audience details
Build online audiences based
on verified financial data
Credit cards
American Express cardholders
Discover® cardholders
MasterCard® cardholders
Visa® cardholders
®
• Anonymous online audiences
based on known financial behavior
Premium credit cardholder
• Premium American Express®
• Premium Discover®
• Premium MasterCard® or Visa®
• Fully derived from best-in-industry
offline sources
Regular credit cardholder
• Regular American Express®
• Regular Discover®
• Regular MasterCard® or Visa®
Audiences built from:
• National coverage across 110+ M U.S. HHs
• Data verified by at least two 3rd-party sources & collected from
--U.S. Census
--Summarized credit source (estimations from modeled credit data)
--Public record housing & deeds
--Credit header sources permissible for marketing use
Target audiences based on known financial behavior
Estimated credit status
Credit active
Credit worthiness
• Poor
• Fair
• Good
• Very good
• Excellent
Estimated home value
Investments
• <$100K
• $100K-$199K
• $200K-$299K
• $300K-$499K
• $500K+
• Life insurance
• Mutual funds
• Other investments
• Real estate
• Stocks or bonds
Estimated household income
• <$30K
• $30K-$60K
• $60K-$75K
• $75K-$100K
• $100K-$150K
• $150K-$250K
• $250K-$500K
• $500K+
Financial services
• Banking
• Insurance
Estimated net worth
• <$25K
• $25K-$75K
• $75K-$150K
• $150K-$250K
• $250K-$500K
• $500K-$750K
• $750K-$1M
• $1M+
The DLX Finance database is comprised of strong financial indicators all validated by at least
two 3rd-party sources, providing the certainty that you are targeting the right audience. Build
custom audiences or leverage our 60+ pre-built audiences to reach your target customers online.
Audience overview
• Credit cards
• Financial services
• Investments
• Credit status
• Household income
• Net worth
14
datalogix.com/dlxhotline Answers in one hour or less
• Home value
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
15
Audience details
Audiences built from
360 degrees of data
• Pinpoint real consumers by defined
interests, tastes, preferences & activities
Corporate execs
Innovative targeting based on real lifestyle attributes
Leverage our 39 pre-built DLX Lifestyles audiences, including 12 “Mom” audiences that specifically target
this influential buying group. Or build a custom audience to reach your must-have customers online.
Audience overview
datalogix.com/dlxhotline Answers in one hour or less
Green consumers
Gender: Female and male
Age: 30-55
HH income: $75K-$200K
Carry-on luggage, business attire, smartphones, travel
services
a full view of the customer
• 10+ B SKU-level transactions across 1,500+ leading brands
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Gamers
Gender: Male
Age: 24-34
HH income: $50K-$110K
Video consoles, video games, accessories
Business travelers
• Lifestyle purchases of 110+ M U.S. HHs
• Known online & offline purchase, demo & financial data creating
Dominant characteristics, not audience criteria
Gender: Male
Age: 24-45
HH income: $60K-$125K
Mobile devices, home audio & video,
computers, consumer electronics blogs & media
Gender: Male
Age: 24-55
HH income: $40K-$80K
Auto publications, motorcycles, car stereos,
after-market auto parts, ATVs, snowmobiles,
motor boats
Audiences built from:
• Healthy & fit
• High spenders
• Indie women
• Leisure travelers
• Luxury sports
• New movers
• New parents
• Online buyers
• Outdoor enthusiasts
• Seniors
Gadget geeks
Gender: Female and male
Age: 45-65
HH income: $100K+
Vacations, home renovations, wine & cooking, health
research, financial services, outdoor activities
Auto enthusiasts
• Improve targeting as you gain real
insights into your customers’ lifestyles
• Affluent baby boomers
• Auto enthusiasts
• Business travelers
• Corporate execs
• DIYers
• Fashionistas
• Foodies
• Gadget geeks
• Gamers
• Green consumers
Affluent baby boomers
• Shopping enthusiasts
• Spa mavens
• Sports fans
• Sportsmen
• Trendy homemakers
• Working-class families
• Young & hip
Moms
• Big-city moms
• Corporate moms
• Fit moms
• Green moms
• Moms of preschool kids
• Moms of grade-school kids
• Moms of high-school kids
• New moms
• Soccer moms
• Stay-at-home moms
• Trendy moms
• Working-class moms
Gender: Female and male
Age: 30-60
HH income: $100K-$250K
Business attire, luxury automobiles, business travel,
politics, financial news
Healthy & fit
Gender: Female and male
Age: 25-55
HH income: $60K+
Health research, vitamins & supplements, cooking
& recipes, exercise programs & equipment, athletic
apparel, fitness publications
High spenders
DIYers
Gender: Skews male
Age: 35-65
HH income: $50K+
Home improvement supplies, auto repair supplies, tools
& landscaping materials
Fashionistas
Gender: Skews female
Age: 27-45
HH income: $80K-$150K
Designer jeans & accessories, jewelry, luxury brands &
retailers, upscale restaurants & clubs
Gender: Female and male
Age: 32-55
HH income: $125K+
Designer clothing, fine jewelry, financial services, fine
dining & foods
Indie women
Gender: Female
Age: 26-37
HH income: $40K-$95K
Women’s fashion, entertainment, dining,
home decor, new cars
Leisure travelers
Foodies
Gender: Female and male
Age: 35-50
HH income: $100K+
Cooking & entertainment, cookware, specialty meats &
cheeses, wine, gourmet recipes
Dominant characteristics, not audience criteria
Gender: Female and male
Age: 25-50
HH income: $75K-$150K
Organic food, energy-efficient appliances,
environmentally responsible brands
Gender: Female and male
Age: 35-65
HH income: $70K+
Vacation information, travel promotions, travel products
& services, world news
See more DLX Lifestyles audiences on page 18
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
17
Audience details
Moms
Luxury sports
Spa mavens
Big-city moms
Moms of high-school kids
Gender: Male
Age: 32-60
HH income: $125K+
Latest golfing/skiing/boating equipment, personal &
business travel, luxury automobiles, fine watches
Gender: Female
Age: 33-55
HH income: $85K+
Cosmeceuticals, skin care, luxury linens, spa retreats,
beauty products
Gender: Female
Age: 38-52
HH income: $60K+
Teen clothing, trendy brands, video games, laptops
New movers
Sports fans
Gender: Female
Age: 28-50
HH income: $75K-$150K
Upscale baby strollers, restaurants/take-out food,
children’s entertainment, stylish clothing, technology
solutions
Gender: Female and male
Age: 20-65
HH income: $65K+
Home accessories, home improvements,
insurance, furniture
New parents
Gender: Female and male
Age: 24-36
HH income: $50K+
Baby products & clothing, parenting publications,
nursery furnishings
Online buyers
Gender: Female and male
Age: 25-55
HH income: $60K+
Electronics, books, music & movies, travel, apparel
Outdoor enthusiasts
Gender: Male
Age: 20-45
HH income: $50K+
Sports apparel, action movies, video games,
collectibles, sporting events
Sportsmen
Gender: Male
Age: 28-60
HH income: $50K-$100K
Trucks & SUVs, outdoor gear & apparel, motorboats,
hunting & fishing publications, land conservation
Trendy homemakers
Gender: Female
Age: 28-45
HH income: $60K+
Home accessories, design & decorating publications,
cooking & recipes
Gender: Female and male
Age: 25-40
HH income: $50K+
Outdoor apparel, SUVs, wagons & trucks, outdoor
gear & products, fishing & gaming supplies
Working-class families
Seniors
Young & hip
Gender: Female and male
Age: 65+
HH income: $40K-$100K
Health information, senior products & services,
hobbies such as gardening & golf, financial services
Shopping enthusiasts
Gender: Female and male
Age: 25-45
HH income: $30K-$75K
Value gifts, family clothing, one-stop-shop retailers
Gender: Female and male
Age: 25-34
HH income: $40K-$80K
Fashion & trend media, boutique clothing,
consumer electronics & gadgets,
contemporary furniture
Corporate moms
Gender: Female
Age: 30-50
HH income: $90K-$250K
Career apparel & accessories, technology solutions,
smartphones & tablets, family vacations
Fit moms
Gender: Female
Age: 25-48
HH income: $75K+
Athletic apparel, sports equipment & accessories for the
entire family
Green moms
Gender: Female
Age: 25-45
HH income: $85K-$200K
Organic clothing, cloth/biodegradable diapers, toys
made of sustainable materials, reusable shopping bags
Moms of preschool kids
Gender: Female
Age: 26-38
HH income: $40K+
Child care, learning toys, play sets, children’s books &
games, character-themed domestics
Moms of grade-school kids
Gender: Female
Age: 30-45
HH income: $50K+
Backpacks, board games, portable electronics,
grab-and-go foods
New moms
Gender: Female
Age: 24-36
HH income: $40K+
Car seats, baby clothes, safety products,
crib bedding, toys
Soccer moms
Gender: Female
Age: 30-45
HH income: $50K-$125K
Family media & entertainment, children’s sports
gear, SUV accessories, backyard toys
Stay-at-home moms
Gender: Female
Age: 23-45
HH income: $40K-$100K
Domestics & housewares, home-storage solutions,
children’s toys, books & apparel
Trendy moms
Gender: Female
Age: 26-45
HH income: $80K+
Children’s boutique clothing, contemporary
children’s furniture, parenting/cooking/
home décor publications
Working-class moms
Gender: Female
Age: 25-45
HH income: $30K-$75K
Value buyers of domestics, apparel, children’s
toys & games
Gender: Female
Age: 25-49
HH income: $60K+
Women’s clothing, health & beauty products, home
furnishings, coupons & promotional newsletters
Dominant characteristics, not audience criteria
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Dominant characteristics, not audience criteria
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
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Audience details
Reach audiences who give back
Target households based on:
• Passion for a cause
• Propensity to donate financially
• Philanthropic affinity & affiliation
Animal welfare
Human rights
Reach donors who are conscious of animal
welfare. Sample support includes: Animal protection,
treatment, training and rescue, animal sanctuaries and
endangered-species protection.
Reach donors interested in social justice and human
rights causes. Sample support includes: Freedom
of speech, civil liberties, right to life/end of life,
LGBT initiatives and protection for the rights of
workers, immigrants, minorities and patients.
Environment
Reach donors who are conscious of the environment.
Sample support includes: Horticulture and landscape,
energy conservation, pollution control and recycling.
Audiences built from:
Family & human services
• 3+ B gift records
• 75 M U.S. HHs
• Demo & financial donation data anonymously matched to DLX online audiences
Reach donors conscious of care for family and individual
well-being. Sample support includes: Initiatives targeting
women’s health, children, individuals with disabilities,
families, immigrants, the elderly, victims, public policy,
resources and education initiatives.
International relief
Reach donors conscious of international conflict and the
needs of the world community. Sample support includes:
Human rights, arms control, peace and security, foreign
policy and globalization, economic development,
fair trade and environmental sustainability.
Medical research
Reach donors interested in health-related cures. Sample
support includes: AIDS, aging, genetics research,
cancer, birth defects and diseases of
the heart and other organs.
Health & well-being
Leverage data built from actual contributions
When it comes to charitable contributions, DLX Philanthropy is the most accurate online-audience solution
available. Our audiences are created by analyzing philanthropic donations across a variety of causes
and organizations. With data on more than 75 million U.S. households that donate regularly to their chosen
cause, you can be assured these audiences will reach a wide variety of charitable donors.
Reach donors who support health and well-being
initiatives. Sample support includes: Physical and
emotional health-related programs, community outreach
health initiatives, substance abuse prevention and
treatment and initiatives targeting specific groups, such
as women’s health, families and the elderly.
Religion
Reach donors who are religious or faith conscious.
Sample support includes: Specific faith traditions
plus religious media, interfaith coalitions and freedom of
religious expression and spiritual development.
Audience overview
• Animal welfare
• Health & well-being
• Medical research
• Environment
• Human rights
• Religion
• Family & human services
• International relief
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Audience details
Online targeting with proven
offline sales impact
Automotive product buyers
• Create digital lifecycle marketing strategies
with the most accurate retail data available
Children’s product buyers
• Children’s apparel, children’s furniture,
toys & games
Baby products
• Baby monitors, bedding, strollers, diapers
Children’s apparel
• Dresses, pajamas, shirts, shoes
Toys
• Building blocks, dolls, trains & models,
puzzles/games, educational toys
• Automotive tools, car audio
equipment, after-market accessories
Children’s product buyers
• Deploy category or product-level campaigns
Audiences built from:
Consumer electronics buyers
• Home audio/visual, MP3 players,
video-game systems, computer
accessories
• 110+ M U.S. HHs
• 10+ B SKU-level transactions
• $1 T in consumer spending
• 1,500+ leading brands across all retail categories
Corporate attire buyers
Corporate attire buyers
• Suits, shirts & blouses, ties, briefcases
Corporate women
• Blouses, jewelry, suits, day planners
Corporate men
• Dress shirts, suits, ties, watches
Target based on actual retail purchases
Fitness buyers
Tap into the DLX dataset to define and connect with customers and must-have audiences online. DLX Retail
audiences are created by analyzing purchases across all major retail channels, giving you the confidence
that you are reaching the right customer. Build custom audiences or leverage our 50+ pre-built audiences
with the largest and most accurate digital targeting solution available.
Audience overview
Fitness buyers
• Running shoes, road bicycles,
exercise equipment
Cyclists
• Bicycles, helmets, cycling apparel
Runners
• Running shoes, heart-rate
monitors, shorts
Gift & flower buyers
• Automotive product buyers
• Health & wellness buyers
• Senior’s products buyers
• Children’s product buyers
• Home & garden buyers
• Consumer electronics buyers
• Home improvement buyers
• Small & home office
products buyers
• Corporate attire buyers
• Men’s fashion & apparel buyers
• Fitness buyers
• Outdoor sports buyers
• Gift & flower buyers
• Pet supply buyers
• Women’s accessories buyers
• Women’s fashion &
apparel buyers
Gift & flower buyers
• Flowers, gift baskets, collectibles, cards
Flowers
• Flowers, plants, vases
Gifts & cards
• Gift baskets, collectibles, cards
Health & wellness buyers
Health & wellness buyers
• Vitamins & supplements, exercise
equipment, athletic apparel & shoes
Natural wellness
• Natural supplements, yoga mats,
organic products
Weight loss & supplements
• Diet foods, exercise equipment,
vitamins & supplements
Home & garden buyers
Pet supply buyers
Home & garden buyers
• Furniture, lighting, cookware/glassware
Furniture & home accessories
• Furniture, wall décor, window
treatments, bedding
Gardening
• Gardening tools, flowering bulbs,
seeds
Home entertaining
• Cocktail accessories, table linens,
specialty condiments
Home organization
• Closet units, storage bins, kitchen
organizers
Pet supply buyers
• Food containers/bowls, pet beds,
pet clothing
Cat product buyers
• Cat toys, cat food, scratching posts
Dog product buyers
• Dog treats, leashes, dog beds
Home improvement buyers
Home improvement buyers
• Ladders, power tools, shop vacs,
garage organizers
Home renovation
• Fixtures, window coverings,
paint/wallpaper
Tools
• Power tools, saws, socket sets
Men’s fashion & apparel buyers
Men’s fashion & apparel buyers
• Suits, pants, shoes, designer shirts
& jeans
Big & Tall apparel buyers
• Jackets, shirts, pants
Men’s jeans
• Denim jeans
Outdoor sports buyers
Outdoor sports buyers
• Golf clubs, backpacks, skis
& snowboards
Fishing
• Fly rods, tackle boxes, waders
Golf & tennis
• Golf clubs, golf & tennis apparel,
shoes, tennis rackets
Hiking & camping
• Backpacks, tents, water bottles
Hunting
• Ammunition, camouflage,
knives, boots
Winter sports
• Skis, snowshoes, jackets, snowboards
Senior’s products buyers
Senior’s products buyers
• Loungewear, hearing aids,
health-care products
Geriatric supplies
• Hearing aids, walking canes,
arthritis/joint remedies
Senior fashions
• Dresses, jumpers, loungewear
Small & home office
products buyers
• Office furniture, desk organizers,
computer accessories
Women’s accessories buyers
Women’s accessories buyers
• Jewelry, perfume, handbags,
scarves
Beauty & fragrance
• Cosmetics, skin care, perfume
Jewelry
• Bracelets, earrings, watches,
necklaces
Fine jewelry
• Earrings, bracelets, pendants,
watches
Women’s fashion &
apparel buyers
Women’s fashion & apparel buyers
• Skirts, shoes, jackets, jeans, lingerie
Women’s apparel
• Blouses, jackets, jeans
Women’s shoes
• Boots, heels, sandals, flats, athletic
High fashion/luxury brand apparel
• High-end retail/boutiques, designer
sunglasses, jackets, handbags
& shoes
Plus-size apparel
• Shirts, dresses, pants
Categories listed represent sample frequent purchases
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Pinpoint must-have audiences
for your seasonal campaigns
• Reach audiences based on each season’s
biggest areas of spend
• Improve the targeting of your sponsorship,
holiday or event-based campaigns
• Available year-round so you can reach
specific audiences for any campaign
Audiences built from:
• 110+ M U.S. HHs
• Retail, CPG & lifestyles data
• Prospects that are 3x more likely to buy in sample categories as compared
with the national average
Audience details
Spring seasonal
Fall seasonal
Allergy sufferers
Back-to-school shoppers – kids under 12
• School supplies, children’s apparel, backpacks
• Common allergy remedies, antihistamines,
hypoallergenic products
Back-to-school shoppers – teens
• Electronics, young men’s & juniors apparel, messenger bags
Easter candy buyers
• Jelly beans, chocolate eggs & Easter-themed candies
• NCAA® gear, college basketball games
Fall fashionistas
• Designer jeans, luxury clothing brands, jewelry, accessories
Mother’s Day shoppers
• Flowers, jewelry, greeting cards, candy
Football fans
Spring apparel buyers
• Buyers of men’s or women’s shorts, swimwear,
sunglasses & sun-protection clothing in the spring months
Each of the DLX Seasonal audiences is created by analyzing offline retail, CPG and lifestyles data
attributes. They’re simply the most effective way to reach the most accurate audiences for
your seasonal campaigns.
Audience overview
• Spring seasonal
• Summer seasonal
• Fall seasonal
• Winter seasonal
• Football apparel & accessories, tailgating equipment,
fan gear
Halloween candy buyers
• Halloween chocolate & candy
Spring cleaners
• Cleaning supplies, specialty cleaners,
furniture polish, brooms
Halloween costume buyers
• Halloween costumes & makeup
Spring gardeners
Kids lunchbox packers
Summer seasonal
Thanksgiving holiday cooks
• Turkeys, stuffing, ham, roasts, cranberries,
pumpkin-pie filling
• Flowering bulbs, seeds, planters,
gardening publications
• Single-serve pudding packs, yogurt tubes,
string cheese, cracker packs, combination lunches
Big grillers
• Grilling equipment, barbecue tools & utensils,
grill baskets
Target seasonal shoppers 3x more likely to make purchases
Black Friday/Cyber Monday shoppers
• Toys, electronics, designer apparel, popular gift items
March Madness® basketball fans
Father’s Day shoppers
• Sports tickets, electronics, outdoor gear, apparel,
greeting cards
Winter seasonal
Big bakers
• Baking ingredients, cookie sheets, bread pans, cake stands
Golf lovers
Cold & flu sufferers
Graduation gift buyers
Holiday entertainers
• Golf equipment, golf apparel, tournament watchers
• Common cold medicine, throat lozenges, cough expectorants
• Cheese & crackers, dips, prepared hors d’oeuvres,
cocktail napkins
• Watches, jewelry, flowers, computers
MLB® fans
• Team apparel & merchandise, MLB® media & games
NASCAR® superfans
• NASCAR® gear, hats, car accessories, memorabilia
New Year’s resolutions – organization
• Closet organizers, storage bins, drawer separators,
personal organization tools
New Year’s resolutions – weight loss
• Weight-loss supplements, exercise equipment,
exercise DVDs
Outdoor entertainers
• Patio furniture & accessories, outdoor décor
& lighting, lawn games
Post-holiday bargain shoppers
Patriotic Americans
• Independence Day party gear, Americana home décor,
Armed Forces
• Tree ornaments, wrapping paper, greeting cards,
string lights
Price-conscious holiday shoppers
• Candles, kitchen gifts, collectibles, personalized gifts
Road-trip families
• Coolers, camping equipment, GPS systems,
RV accessories
Top holiday spenders
• Fine jewelry, watches, electronics, upscale brand clothing
Summer home improvements
• Workshop accessories, power tools, ceiling fans,
landscape tools
Valentine’s Day
• Flowers, chocolates, jewelry, greeting cards
Winter activity enthusiasts
• Ski apparel, snowshoes, sleds, ice skates
Categories listed represent sample frequent purchases
24
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Online audiences built from
long-term service data
• Acquire new customers with purchase-based
data of long-term service offerings
• Reach known subscribers including insurance
providers, cable providers & more
• Leverage audiences built from current customers
Audiences built from:
Audience details
Auto insurance online
Reach consumers with a high propensity to
respond to offers related auto insurance. They
have similar profile characteristics of consumers
who applied for and purchased auto insurance via
an online channel.
Mortgage online
Reach consumers likely to respond to mortgage
offers. These consumers have similar profile
characteristics of those consumers who applied for
mortgages online.
Prepaid debit cards
Reach consumers with a high propensity to
respond to offers related to prepaid debit cards.
This audience has similar profile characteristics to
users who recently activated direct-deposit funding
for a prepaid debit card.
Satellite TV
Reach consumers likely to be receptive to
offers for satellite TV services. This audience mirrors
characteristics of consumers who were approved
for and completed the installation process for
satellite TV.
Online higher education
• Demographic, geographic, financial & consumer purchase behavior variables
• Millions of recent consumer purchases
• Customers who are likely to respond to similar subscription services offers
Reach consumers likely to respond to online highereducation offers. This audience mirrors characteristics
of consumers who recently converted to an offer and
signed up for online higher education.
Target based on actual subscribers
DLX Subscription Services audiences are created by analyzing the demographic, geographic, financial
and consumer purchase variables involved with long-term services. Using known subscriber data for
ongoing services, DLX has built the most accurate predictive audiences for auto insurance, mortgageholders, satellite TV subscribers and more. Tap into our 5 available audiences today to reach the most
qualified audience for your campaigns.
Audience overview
• Auto insurance online
• Prepaid debit cards
• Mortgage online
• Satellite TV
• Online higher education
26
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27
Reach TV audiences
across screens
Audience details
• Turn your TV media plan into a
digital audience & maximize
campaign performance
• Reach viewers of specific shows,
events or networks
• Connect with TV viewers that missed
the shows you thought they’d catch
Audiences built from:
• Set–top box TV exposure data on 4.4 M U.S. HHs
• Multisourced from TiVo® & top regional cable providers with national representation
• Tracked data from both live & recorded (DVR) viewing
TV categories
TV events
TV shows
TV networks
• Adult animation
• Award shows
• Comedy
• Crime
• DIY
• Drama
• Family
• Fashion
• Food & cooking
• Game shows
• History
• Music
• News
• Premium channels
• Reality competition
• Reality TV
• Sci-fi
• Spanish language
• Sports
• Talk shows
• Travel
Awards events
• 60 Minutes
• American Idol
• America’s Got Talent
• Blue Bloods
• Castle
• Criminal Minds
• CSI: Crime Scene
Investigation
• Dancing with the Stars
• Elementary
• Grey’s Anatomy
• Hawaii Five-0
• Modern Family
• NCIS
• Person of Interest
• Scandal
• Sunday Night Football
• Survivor
• The Big Bang Theory
• The Blacklist
• The Good Wife
• The Mentalist
• The Millers
• The Voice
• Two and a Half Men
• Under the Dome
• A&E
• AMC
• Disney
• ESPN
• FX
• HGTV
• HISTORY
• TBS
• TNT
• USA
• ACM (American Country
Music) Awards™
• GRAMMY® Awards
• MTV™ Video Music Awards
• Primetime Emmy® Awards
• The Oscars®
• Tony Awards®
Sports events
• FIFA World Cup™
• MLB® World Series
• NASCAR® Daytona 500
• NBA® Finals
• NCAA® March Madness®
• NFL® Draft
• NFL® Super Bowl
• NHL® Stanley Cup Finals
• PGA™ Masters
DLX TV overview
• Retarget – Increase exposure by reaching TV viewers across display, video, mobile & social
Dayparts
• Daytime
• Late night
• Primetime
Viewership
• Light viewers
• Heavy viewers
• Extend your reach – Now even TV viewers who skip over commercials can see your ads while they’re browsing the Web
• Encourage TV tune in – Promote networks, events & shows to viewing customers when they are online
Build your own TV audiences
Align media and maximize exposure
Only DLX TV lets you combine TV data with purchase, demographic and lifestyle data points
to create the most precise audiences available.
Datalogix has partnered with TRA® (TiVo® Research and Analytics) to bring you the easiest and most accurate
way to connect with TV audiences across Web-enabled devices. DLX TV allows you to reach TV viewers online
by connecting TRA® set–top box (STB) data to the DLX anonymous cookie pool. This gives advertisers the
opportunity to seamlessly align their TV and digital media plans to gain maximum exposure.
Trying to reach the audience of a specific show or network? Already using the TRA Media TRAnalytics®
to build custom TV targets? Tell us how you’re allocating your television dollars and we’ll build digital
philanthropy
audiences that are a auto
custom mix of the shows, networks or categories you choose.
How DLX TV works:
retail
cpg
seasonal
demo
TV exposure data
from 4.4 M U.S. HHs
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Data converted
to digital audiences
datalogix.com/dlxhotline Answers in one hour or less
Ads delivered
across channels
finance
DLX can build a custom audience for any campaign objective. Learn more on page 5 |
subscription
services
110+ M HHs
29
TURN YOUR DATA
DLX OnRamp
Convert your files to targetable
digital audiences
Retain loyal customers
Convert any CRM file into a targetable digital audience
DLX OnRamp makes reaching your offline customers online simple: you provide the data, we do
the rest. Datalogix converts CRM files into an anonymous online audience, then fulfills this audience
to the media source or data platform of choice. Advertisers get the only 1:1 match available in the
marketplace today, thanks to our proprietary 100% deterministic methodology.
Acquire new customers
Reach consumers who spend like your best customers
Increase your brand’s market share and find consumers who spend like your best customers:
simply tell us who your must-have customers are and Datalogix will tap into our $1 trillion database
of consumer-spending behavior to construct a SpendAlike audience of consumers that mirror the
buying behaviors, demographics and financial attributes of your top spenders.
Audiences built from:
• Any CRM or customer file
• 1:1 deterministic matching
• PII data including name, email, postal address
Measure what matters
See your true offline sales impact with DLX ROI
Now you can understand total sales impact of your advertising efforts when you measure back
digital impressions to offline sales across social, video and mobile with DLX ROI. With the Datalogix
unprecedented scale and granularity, you get unparalleled metrics that reveal actionable insights.
Reach must-have customers across display, video, mobile & social
• Activate new customers
• Create cross-channel campaigns
• Engage your best customers
• Expand retargeting audience
• Cross-sell/upsell products & services
• Win back lapsed customers
1:1 MATCH
“Can you guarantee a direct match to my data?”
“We’ve tested many 1 -party data solutions and DLX OnRamp is by far the most accurate solution
available. These guys invented the practice four years ago and have the most experience in turning
offline CRM files into digital audiences.”
Megan Pagliuca
GM Digital Media, Merkle
st
30
datalogix.com/dlxhotline Answers in one hour or less
You provide the data, DLX does the rest:
1
Deliver customer file to DLX
2 3 4
DLX matches and converts
the file into an anonymous
online audience
DLX fulfills audience to
media source or data
platform giving you access
to your customers online
Advertiser has the option to
measure back to sales at the
end of the campaign
31
Are you measuring what matters?
Datalogix has created the new measurement paradigm
With 110+ million U.S. households and $1 trillion in spending, DLX ROI gives marketers the ability to
measure with unparalleled granularity while also fully protecting users’ privacy.
$43B
total U.S. digital ad spend*
vs.
94%
of total sales occur offline
* Source: eMarketer & U.S. Department of Commerce
DLX ROI gives brands what others cannot deliver:
• Increased accuracy – Secure proprietary direct household matching
• Improved granularity – In-depth actionable insights & unparalleled metrics
• Campaign flexibility – Any data source across display, video, mobile, social & site
• Unprecedented scale – Provides up to 800x larger measurable sample than other solutions
Auto
Our exclusive relationship with Polk allows auto manufacturers
to measure back to offline vehicle sales across any make/model,
new & used cars and the ability to measure tiers 1, 2 & 3
CPG
Our CPG dataset is the only multisource solution in the industry that
allows you to measure at scale and includes 7,000 brands in more
than 300 categories, as well as multichannel coverage
CRM
Measure back to your own transactional data — we help measure the
offline sales impact for advertisers across retail, travel, finance & nonprofit
DLX ROI provides accurate and actionable insights
With more than 94% of consumer spending still occurring offline, online metrics alone are ineffective at
understanding the purchase impact of digital spend. At Datalogix we measure the offline sales impact
across all digital channels, helping brands improve advertising effectiveness and optimize spend.
MEASURE WHAT
MATTERS
“Marketers have two key questions: What is my ROI and how do I run better campaigns? Our
collaboration with Datalogix gives them answers. Now brands can access deep insights into their
digital-to-offline sales impact and uncover actionable ways to continually improve the performance
of campaigns.”
Brad Smallwood
VP Measurement and Insights, Facebook
32
datalogix.com/dlxhotline Answers in one hour or less
Measure what matters most to your brand
DLX ROI campaign analysis
DLX ROI audience analysis
Measure the sales impact at scale
to optimize future campaigns.
Score actionable insights into the value of your
audiences (website visitors, CRM file, fans, etc.)
• Targeting effectiveness
• Total sales lift & ROI
• Media delivery summary
• Sales impact breakdown
• Creative & frequency impact
• Robust buyer-profile analysis
• Spend segmentation
• Brand penetration
• Cohort analysis
• Demographic distribution
• Geographic distribution
33
Get the answers you need
• Email us at [email protected]
• Visit us online at datalogix.com/dlxhotline
Contact DLX Hotline for:
• Collateral needs
• Custom audience sizes
• Measurement feasibility
• Pre-sale support
• RFP responses
• Use-case examples
Pre-sale support
Have a sales meeting on the horizon? Prepare to win with a custom-created targeting and measurement
plan. The DLX Hotline team will help you build the right strategy for your new prospect or existing client
with next-step action items that win the buy.
RFP response
Need to create a detailed response to a RFP quickly? Just provide DLX with the campaign parameters
and advertiser product details. Our team will identify the ideal audiences and advise you on
measurement options.
About Datalogix
Datalogix® is the leader at connecting digital media and offline purchasing data. The company’s expertise spans all major consumer
segments including Retail, CPG and Automotive. Datalogix is a member of the Direct Marketing Association (DMA), Interactive
Advertising Bureau (IAB), Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI). Datalogix adheres to the DAA SelfRegulatory Principles for Online Behavioral Advertising and is reviewed annually by the NAI.
© Datalogix 2014. All rights reserved. All other company, brand and product names contained herein may be trademarks or registered trademarks of their respective holders.
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