Vip.com

www.vip.com
Vip.com
Introduction
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Our vision--to become Global 1st class E-commerce platform
A website experts in special offers
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VIPSHOP main achievements timeline
2009 Rapidly developed and
achieved a big breakthrough
2011 Embraced the ambitious
expanding strategy
2013 Officially positioned in “A website
experts in special offers”
December 2009 it became the biggest
flash sale website in China
August 2011, VIPSHOP opened warehouses
in East, Southwest and North of China.
August 2013, transaction share rated NO.5 in
China; November 2013, officially changed its
domain name to www.vip.com
2008
2013
2011
2009
2010
2012
2008 Innovation model created
2010 By leaps and bounds
2012 Successfully listed in NYSE
December 2008 VIPSHOP established
its website www.vipshop.com
October 2010 the biggest logistic center
of B2C commerce was established in
South China by VIPSHOP
March 2012, VIPSHOP became the first
South China E-commerce company
listed in NYSE.
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Our mission--to enhance life quality and well-being experience
Fashion
Beauty
Home
Luxury
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The original private sales mode
Specific Time
Selected Goods
Special Discounts Splendid Services
On Vip.com, you’ll experience excellent service and new surprise everyday.
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Specific Time
Every 10:00 AM
Every 8:00 PM
150 brands events sell online
Panic shopping within 3-5 days
Stock released after 20-mins in shopping cart
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Multi Platforms
-Three channels synchronous on sale
Special Outlet
Luxury VIP
VIP Group-on
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Various Categories
-Full product range
Fashion
Cosmetics
Moms & Kids
Home products
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Multi Terminals
-Handheld shopping via mobile and tablet
-APP & WAP satisfy different shopping habits
-Give access to targeted customers via Wechat,
Micro blog, EDM, SMS, SEM and Advertisement
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Selected Goods
Perfect sales system, Brand cooperation, Selective goods, Genuine insurance
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Brand Collection
-More than 7000 famous brands cooperation
-900 internet exclusive partners
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Expertise Buyers
-300 professional buyers all over the world
-Selective goods meeting customers' personal needs
Standardized Procurement
Brand licensing
IQC & OQC
Insurance underwriting
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Special Discounts
Saving $30 million every day for customers
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Various Types
New Products Pre-sale
Made-to-order Sales
Seasonal Stock Sales
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Splendid Services
-7 Days Unconditional return policy
-43 Ways of free and safe payment
-500 staff provide 365 days call service
-5000 logistics employees work 24 hours
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Logistics
- 4 warehouses, and 1 more is under construction
- The total scale will reach 460 thousand ㎡ by May, 2014
- Guaranteed-time Deliveries
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Ways of Payment
- Internet payments of 16 banks
- 5 ways of 3rd party payment tools
- Cash-on deliveries
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Data Interpretation
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Market Distribution
Distribution map of orders scale
50 million registered members
Spread all over the cities across
China
60% of vip.com users come from the
Third-tier and Fourth-tier cities
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Market Penetration
Distribution map of Chinese Cities' online
shopping development degree
Embrace the Blue Ocean of Secondtier, Third-tier and Fourth-tier cities
Establish vip.com hegemony position
in the less developed regions
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Revenue Growth
VIPSHOP annual turnover (RMB 0.1 billion as unit)
-No. 1 Global Flash Sales website
-Leader of B2C sales in China
16.6 billion
RMB in 2013
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Daily Active Transactions
Orders per day: 200,000
Unique Visitors per day: 4,500,000
Until September, 2013
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The Market Share
Traffic
Ranking
Website
Name
B2C Traffic ratio
Ranking
Tendency
Tmall.com
VIPSHOP ranked 4th website
in terms of B2C traffic share
and is expected to gradually
approach in Top3.
Source: huihui.cn (March,2013)
JD.com
Amazon.cn
Vip.com
Dangdang.com
Yixun.com
Jumei.com
Yihaodian.com
Suning.com
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Customer Loyalty
VIPSHOP managed to achieve
customers trust and build strong
reputation due to the wide range
of brands, competitive prices and
genuine warranties.
Return Customer
Rate
VIPSHOP
82.41%
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手模
On March 23, 2012,
VIPSHOP successfully
went public in NYSE.
As the 1st South China Ecommerce company
listed in NYSE, customer
satisfaction
will always
be our top priority and
primary concern.
Our main target is to
become Global 1st class
E-commerce platform.
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Feb. 14, 2014, VIPSHOP strategically
acquired 75% share in Lefeng.com,
strengthening its leading position in ecommerce, and allowing users to enjoy
beauty and fashion.
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Cooperation Background
Overseas online shopping upsurge
-The trading volume increased by 117% from 2012 to 2013
Main targeted consumers
-20-35 female customers have the pursuit of international
fashions
An active insight
-Vip.com is exploring overseas purchasing channel
Recruiting suppliers
-Targeted on brand owners, wholesalers, fashion brokers,
distributors, etc..
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Favorable Policies
Objectives
To meet local consumers demands for crossborder online shopping, and establish a
standardized online shopping import mode.
Pioneer City
On
October
15,2013,
Guangzhou City
became “ The pioneer of cross-border Ecommerce among all cities in South China”.
Advantages
More rapid custom declaration and clearance,
and better services system for cross-border
E-commerce enterprises.
Source: Chinese customs head office
makes the service scheme for crossborder business model (2013)
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Unique Presentation
Estee Lauder: HTML diagram
Audi: 360° panoramic display
Fion: video show
Through elaborate page display and meticulous management of each brand, such
brands value and brands exposure has been greatly enhanced!
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Win-win Model
Dedicated resources
×
Lonely Fight
Make a cart behind
closed doors
Old-fashion
thinking
Mutual benefits
Brand exposure
Straddling
model
√
Performance Growth
Fusion penetration
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Resources
integration
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Advantages of Cooperation
Brand exposure
and packaging
Professional
inventory
management
High customer
Royalty(82.41%
repurchase rate)
Best selection
of products
50,000,000
customers
Strong data
mining and
deep analysis
*
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Thank you !
www.vip.com