ecommerce-in-China_Hillary-Wang

VIP.com
--Winning through cooperation
Hillary Wang
Senior Director of Merchandising
Mob: +86 188 2013 6009
Email: [email protected]
Agenda
China E-commerce Overview
About US—VIP.com
Partnership with VIP.com
Chinese E-Commerce Market
In 2015 Chinese e-commerce market will
reach 600 Billion USD with strong
needs and spending power for overseas
premium products
Population of
1.35B
Market share of B2C will
increase to 22.1% of all ecommerce market
618M
Internet Users
*Data resource：iResearch
400M Shop
Online
(VIP.com has
100M+
Customer ID)
China E-Commerce Penetration
Reached 10.7% in 2014, Generated more Revenue than Total Sales of Top 100 Retail Groups
14%
12.6%
12%
10.5%
10%
8%
11.2%
11.2%
11.1%
11.1%
11.0%
11.2%
9.2%
10.7%
9.0%
8.9%
7.8%
8.6%
8.0%
5.6%
6%
3.5%
4%
4.3%
2.1%
2%
0.3%
0.6%
2006
2007
1.1%
0%
2003
2004
2005
2008
% of Society Consumer Goods Sales from Internet
*Data resource：iResearch
2009
2010
2011
2012
2013
2014
2015e
% of Society Consumer Goods Sales from Top 100 Retails Groups
China E-Commerce Category Penetration
Market size and penetration of male apparel
Market size and penetration of female apparel
6,000
5,000
4,000
22.8%
31.4%
3,000
2,000
830
1,311
36.7%
1,763
42.2%
2,334
47.0%
2,990
6,000
50%
30%
10%
-10%
-30%
-
2012
4,000
3,000
2013
2014e
1,000
1,400
2015e
1,000
14.5%
21.4%
800
600
400
196
329
27.6%
469
35.6%
668
45.80%
951
307
12.0%
561
16.0%
858
20.7%
1,283
24.1%
1,717
2011
2012
2013
2014e
2015e
Market size and penetration of male shoes
50%
30%
500
400
6.8%
10.5%
13.6%
10%
-10%
200
100
65
110
17.7%
22.9%
318
157
223
-30%
2012
2013
2014e
*数据来源： Euromonitor International，iresearch，Atkearny
2015e
30%
20%
10%
0%
-10%
-20%
200
2011
10%
-30%
300
-
30%
-10%
-
Market size and penetration of female shoes
1,200
7.7%
2,000
1,000
2011
50%
5,000
-30%
-
2011
2012
2013
2014e
2015e
Agenda
China E-commerce Overview
About US—VIP.com
Partnership with VIP.com
About US-VIP.com
Vipshop.com went live on
Dec. 8th, 2008
2008.12
2010
Listed in New York Stock Exchange
(VIPS) on Mar. 23rd, 2012
New domain name, VIP.com,
launched on Nov. 30th, 2013
2012
2013
2014
2015
Acquired Lefeng.com, a leading cosmetics
E-Commerce website, on Feb 14th, 2014
The Global Sales channel comes online, a
firm step towards overseas development,
in Sept 2014
Business Overview
Total Revenue
US$ in Millions
Total # of Orders
3770
# in Millions
117%
122%
1607
145%
124%
692
205%
202%
107.3
49.2
Lifestyle,
12%
21.9
2012
2013
2014
2011
2012
2013
2014
Key Numbers




Others, 3%
Accessories,
Mother&
6% Outdoors,
Kids, 8%
6%
7.3
227
2011
Industry Leader in Apparel, Shoes, Bags, Cosmetics
~100M Registered Users, ~12M Active Daily Unique
Visitors
~1000+ Fashion Buyers, ~10000+ Selected Brands,
~1000 Exclusive Brands
~ 82.1% Repeat Purchase Rate, ~90%+ Sales Generated
by Repeat Purchasers
20000+ Logistics Personnel & 1300+ Professional
Customer Service Reps 24X7
Apparels,
42%
Shoes&
Bags, 14%
Cosmetics,
9%
Strong & Steady Growth in Mobile
Q12015
Sales from
App
70%
MOM
70%
YOY
200%
Customer Demographic Breakdown
Geographical Spread
Tier 4
22%
Tier 1 cities
Geographical Spread
Tier 1
12%
Tier 2 Tier
40%
Tier 3
26%
12%
4 cities
22%
Age Distribution
40%
Gender Distribution
40%32%
30%
20%
29%
18%
Male,
30%
18%
10%
3%
0%
19-25
26-30
31-40
41-50
Others
Female,
70%
Global Brand Partners
Marketing Channels
Apart from standard marketing channels, such as EDM, Weibo, Wechat, SEM etc., to interact with our members, we
also actively engage in a variety of marketing campaigns with our partners
Celebrity endorsements
to promote brands and
drive sales
Strong partnerships with fashion magazines to expand
popularity of brands
- 100M members &
personalized
recommendations to
enhance brand image
- Utilize social media to
communicate brand story
Multi-channel marketing to shape the brand and boost
brand exposure
Agenda
China E-commerce Overview
About US—VIP.com
Partnership with VIP.com
Add Value to Our Brand Partners
Providing Customized Marketing Solutions and Operational Support our brand partners to Realize Full
Potential of the Chinese E-Commerce Market
1
Marketing & Promotion
•
•
2
• A variety of ways to enhance the efficiency
of business operations and commercial sales
Ensuring accurate positioning of the brand to
consumers through professional commercial
shooting and content editing
Professional marketing team to provide
A Full Set of
optimal marketing effect for each event
Solutions provided by
VIP.com
•
4
• Strong mobile App presence guaranteeing a
leading position for brands in the mobile
Internet Era
• Excellent customer management system helps
to maintain brand image
Strong support from our logistics, customer
service and IT teams
Backstage Support
Operations Management
• Personalized marketing plans to assist brand
targeting its customers
3
Customers Management
Convey Brand Story to 100 Million Members
Whole Handler to Guarantee an Effort Free Partnership
Pre-Sale
Sales Event
SKU
Selection
After-Sales
Goods
Preparation
Pricing
Brand
Promotion
Sales Event
Management
Online Order
Delivery to
China
Custom
Clearance
Sample
Shooting
Photo Editing
Storage of
Goods
Customer
Service
Establish Long-term Partnership
VIP.com is looking forward to a fruitful long-term
partnership with our brand partners and assisting overseas
retail giants to release the full potential in the enormous
Chinese Market