HOW 2012 Media Kit
Transcription
HOW 2012 Media Kit
HOW 2012 Media Kit HOW Magazine HOW Digital HOW Conferences & Events HOW Competitions HOWdesign.com HOW Design Ideas at Work Founded in 1985, the HOW brand extends beyond the print magazine to annual events for design professionals, yearly design competitions, digital products and books. HOW helps designers, whether they work for a design firm, for an in-house design department or for themselves, be more inspired, more creative and more successful. HOW unites and engages the graphic design community to network and share information about business, career development, tools and materials, and creative inspiration. HOW is a powerful audience of more than 50,000 professional graphic designers with the authority and influence to purchase graphic design-related products. This is why advertising with HOW is the most effective way for you to reach the industry’s largest collective audience of professional graphic design decision makers. HOW MAGAZINE HOW CONFERENCES & EVENTS An award-winning publication with more than 50,000* readers and a circulation base that is 100% paid. The largest gathering of professional graphic design decision makers in North America, with a combined audience of nearly 3,500 attendees—80% of whom are directly involved in recommending or purchasing graphic design-related products. *includes subscriptions, newsstand and pass-along copies HOW Digital A collection of digital products—websites, blogs, social media, DesignCasts, eNewsletters, forums—delivering a highly active online audience of design professionals. w w w. h o w d e s i g n . c o m HOW COMPETITIONS Among the most prestigious competitions in the design field, attracting nearly 10,000 entries every year in multiple print and interactive design disciplines. 2 HOW Audience… AGE OWNERS 61% of HOW subscribers are between 30–54 years of age. The average age is 36. 38% are either owners, principals or partners. INCOME EXPERIENCE The average income of HOW readers is $83,000. 78% have been involved in design for more than five years. 51% have more than 10 years of experience. The average is 12.6 years of experience in the design field. EDUCATION 75% of HOW subscribers hold a four-year college degree or higher. 29% of HOW subscribers work in companies with 100 or more employees. 38% work for organizations with an annual dollar volume of over $1 million. 11% work for organizations with an annual dollar volume of over $50 million. WHERE THEY WORK 27% Design Firm 21% In-House Design Department 11% Ad Agency 8% University/School “I’ve never written to a magazine, but I am compelled to tell you how very inspiring your magazine is!” — JESSICA BOUGHRUM, WASHINGTON, DC w w w. h o w d e s i g n . c o m Internet/Multimedia/Publishing 6% 4% Prepress/Printing 3% Marketing/PR Illustration Studio Photography Studio 2% 1% 3 HOW Audience… WHAT THEY DO Print design 67% WHAT THEY BUY 80% of HOW subscribers are involved in purchasing decisions for their organizations. Identity/logo design 62% Advertising 59% Stationery/letterhead 52% design PURCHASED OR SPECIFIED IN THE LAST 12 MONTHS Poster design 47% Business collateral 47% design Publication/print 46% media design 72% stock photography 69% design/illustration software Communications 41% (i.e. PR, marketing) printing Signage 38% fonts Packaging 32% 57% 49% 28% illustration Illustration 31% Production 27% 79% paper Website design 50% 26% color separation/prepress services Annual report design 27% Point-of-purchase 26% display design assignment photography Exhibit design 26% commissioned photography 22% 18% Photography 24% Interactive design 24% Design consulting 23% Multimedia design 23% Outdoor advertising 23% Clothing graphics 20% Product design 18% HOW subscribers spend an average of $32,000 PER YEAR on design-related products and services for their organizations. 38% of HOW subscribers plan to purchase 86% of HOW subscribers computer hardware/peripherals in the next 12 months. maintain a home-office space. Education 15% Broadcast/video design 13% Type design 10% Environmental design 10% 3D object design 9% Animation 9% JOB TITLES 36% Graphic Designer 26% Art Director/creative Director 7% Freelancer 6% Web/Multimedia Designer Educator 4% Managerial 4% Marketing/PR Illustrator/Artist Photographer Other w w w. h o w d e s i g n . c o m 3% 2% 1% 9% 4 HOW and Print Audience… HOW offers a unique, multifaceted reach throughout the design community that delivers messages through print, online and event channels. Between subscriptions, newsstand sales, eNewsletters, unique site visitors, blogging communities and rapidly growing social media outlets, we have more than 300,000 touch points in the market every month. And with its sister publication, Print, the two revered brands are a trusted and vital source of information and inspiration for the entire design market. HOW AND PRINT’S AUDIENCE REACH • 404,000 Twitter Followers for Print and HOW • 144,000 Monthly Visitors to HOW’s site (450,000+ impressions) • 140,000 Monthly Visitors to Print and Imprint’s site (460,000 impressions) • 100,000 Unique Email Blast Names in the Print, HOW and ID database • 48,000 Paid Circulation for Print and HOW Magazines • 45,000 Email Subscribers to HOW’s eNewsletter • 31,000 Email Subscribers to The Daily Heller Blog • 42,000 Email Subscribers to Print’s eNewsletter • 41,000 Email Names in Competition Data Base • 28,000 Email Names in HOW Conference database • 24,000 Facebook fans for HOW and Print • 3,500 Attendees at the HOW Design Conference, InHOWse Conference and Creative Freelancer Conference w w w. h o w d e s i g n . c o m 5 Why Advertise in HOW? HOW magazine is one of the most respected publications within the graphic design community, an award-winning publication with more than 50,000 readers and a circulation base that is 100% paid. Advertising in HOW means your message will be seen by a large audience of fully engaged professional graphic designers who directly purchase or influence the purchase of graphic design related products. GRAPHIC DESIGNERS VALUE HOW HOW magazine is read by more than 50,000 graphic design professionals who have been practicing graphic design for an average of 15 years at design firms and in-house design departments. The HOW magazine reader is fully engaged, spending on average more than one hour reading every issue of HOW magazine, which means your advertising message will be seen. HOW magazine has a 100% paid circulation base — every subscriber chooses to pay a premium price to receive HOW magazine. HOW MAGAZINE GETS RECOGNITION HOW magazine is an award-winning publication with five Folio Editorial Excellence awards, two Folio Ozzie design awards and recognition from AIGA, the professional association for design. w w w. h o w d e s i g n . c o m 6 Departments & Columns LOOK tem m • sep ber/oc tober 2011 – 20 11 SELF n promotio Design AnnuAl HOW’s front-of-the-book digest section, with unusual news items, new product information, updates on paper promotions and new fonts, profiles of rising-star creatives and other hard-to-categorize content. Our most popular column with readers. www.h owdes ign.co ion illustrAtbAr by noMA team creative ure of the fut page 36 BUSINESS Ard Aw 95 wInnIng promot Expert advice on marketing, promotion, management and legal issues of interest to principals and design managers. signs ional de . R . NG E SOA phases GRO W CHA for all motion self – pro s busines of your .com • J u ly 2 0 1 1 t can tAk E Fli GH PROjEC tS social media fun n how DES lear IGN clients ER’S ous yield seri CAREER wdesign ULTIM AT E TypiGN tHE BEAt e Too tO lkiT ce for influen ic be the Book let mus s, Blog s page 114 aND t project your nexwEbS ItES DES 27 67 30 CAN $15.95 0 04 0120 JUYrVyBQdWJsaWNhdGlvbnMsIEluYyAo SW9sYSBkaXZpc2lvbikPR3JlZ29yeSBL cnVlZ2VyAE0Rw+0EMTAuNAI4MAExBVVQ Qy1BDDA3NDQ3MDAxNTI1MwA= FnL1 01 02 03 04 www.ho 07 74470 3 01525 Display until August 22, 2011 Targeting students and novice designers, Career offers real-world guidance on breaking into and succeeding in the design profession. FaNtaStIc Foun dries prod ucTs For Type love rs Typ e ru les For desig ners To live By 6 IN-HOUSE ISSUES IN DES Tips for the unique challenges of designers working in in-house creative departments within corporations, organizations and educational institutions. IGN 2011 AW S COLOR sens aTio nal SaNS SERIF S FoR your nexT proJ ecT ARD FREELANCE .......... ........................ e ... .. ial iSSu ... Spec ........ ........................ Offers business advice for creative freelancers from Ilise Benun, HOW’s partner in the Creative Freelancer Conference, and spotlights successful solopreneurs. 2011 om • mAY get Creative NOW! www.how design.c ting Pow er Prin give s Lett erpr ess punc h pape r Mor e WORKSPACE A very visual peek into the offices of leading creative firms. A: NUSR BO win vEERT! ST PO COSIIN DE IN R HOW tO sell idea s tO clie nts big P CREATIVITY Des ign er WO rkO ut st 20 10 Inspiration and information to fuel designers’ creativity. Augu To Plus 7 Tools helP you Pick The righT PaPer m • J u ly/ 6 ways To be More creaTive desig n.co do your best w or k! www .how how to a Crea define tiv proCes e s works that for yo u 4 cAreer ruts And cAn esc how you Ape th em steps to prove your teAm’s in-house worth 5 What’ s next for OMO SELF– PR NUAL typog on theraphy web A gallery of current, noteworthy projects from a cross-section of creative disciplines, with behind-thescenes details on how those projects were created. This is another popular column with readers. DESIGNING CHANGE A response to the interest in sustainable practice and design for social causes, this column spotlights a different notable project in this niche each issue. WWW.H OWDES IGN.CO PTEM M • SE BER/O CTOBE R 2010 AN DESIGN PLE 9SIM rules SM ART & NG you ne Crowds ed to MA RK ETI know Contro ourCingTAC TIC S ve rsy design expert s weigh in BEHIND THE DESIGN “ S OMOTION SELF – PR AL GONE VIR Did It Firm How One 107 Engaging before maki a designer to do work ng that a clien the profe a determination t gets to ssion of to evalu design and pay them—or not—deni ate – debb all desig ie mill mAn presi ners everywher grates e. dent of AIGA ” NA PROMOTIO CTS L PROJE D YOUR STYLE PROMO QUIZ…FIN PERFECT 6 SIDELINES As design professionals increasingly produce, manufacture and sell their own products (stationery lines, posters, T-shirts, home décor), this column spotlights a designer who’s doing that successfully, with links to resources that help readers make and sell their own well-designed goods. AWARD – BSITE NEW WEGIES STRATE e Clients Mor To Attract BY ILLUSTRATION , CHRIS SICKELS Studio Red Nose w w w. h o w d e s i g n . c o m MY BEST WORK A look at design legends’ own all-time favorite projects. 7 2012 HOW Magazine Editorial Calendar On Sale: 12/18/11 Issue Mails: 12/4/11 Ads Close: 10/17/11 Materials Due: 10/24/11 JANUARY/FEBRUARY IN-HOWSE DESIGN AWARDS AND TOP YOUNG CREATIVES HOW will publish the top 89 winners in our In-HOWse Design Awards, a competition that draws submissions from America’s leading corporations, organizations and associations—so it’s sure to pique interest among this huge (and hard-to-reach) segment of the design audience. We’ll also showcase the work of 16 young, talented designers, illustrators and photographers. Plus, we’ll offer a month-bymonth career guide for in-house designers. Bonus: Stock Agency Directory SPECIAL ADVERTISING SECTION: Typography On Sale: 2/21/12 Issue Mails: 2/7/12 Ads Close: 12/13/11 Materials Due: 12/20/11 MARCH/APRIL DOUBLE ISSUE: HOW DESIGN ANNUAL We’ll feature the winners of HOW’s 20th International Design Awards and 12th Interactive Design Awards—together in a single spectacular issue. This is HOW’s largest, most comprehensive Design Annual—a perennial best-seller on the newsstand. An all-star lineup of judges—Tyson Damman, Jr., Patrick McNeil, Ann Willoughby and Mary Zalla—will share their observations on the winning work. The issue will spotlight Best of Show winners and in-depth Outstanding Achievement project profiles from both competitions, as well as hundreds of other top design projects from around the globe. Plus, we’ll profile notable international designers and show their favorite projects. SPECIAL ADVERTISING SECTION: Stock Photography with Stock Agency Directory On Sale: 4/17/12 Issue Mails: 4/3/12 Ads Close: 2/17/11 Materials Due: 2/24/11 MAY/JUNE SPECIAL FOCUS: CREATIVITY + PAPER DIRECTORY HOW takes readers deep into a subject that’s near and dear to their hearts: creativity. Features will include inspirational profiles of designers and visual artists who are tapping into their creativity in new ways. Plus, we’ll deliver proven strategies to help designers develop their best ideas. SPECIAL ADVERTISING SECTION: Paper, with Paper Mill Directory SPECIAL ADVERTISING SECTION: Print Vendor Directory BONUS DISTRIBUTION: HOW Design Conference, HOW’s Creative Freelancer Conference, the InHOWse Managers Conference and The Dieline Conference On Sale: 6/19/12 Issue Mails: 6/5/12 Ads Close: 4/20/12 Materials Due: 4/25/12 JULY/AUGUST SPECIAL FOCUS: TYPOGRAPHY + INTERACTIVE DESIGN This issue will explore new trends in typography, from the historical to the super-current, and profile noteworthy designers who create and work with type. New this year: A bonus section on interactive design, spotlighting the top interactive creatives and trends. SPECIAL ADVERTISING SECTION: Typography with Type Foundry Index On Sale: 8/21/12 Issue Mails: 8/7/12 Ads Close: 6/28/12 Materials Due: 7/5/12 SEPTEMBER/OCTOBER SELF-PROMOTION DESIGN ANNUAL Another consistent best-seller and perhaps HOW’s best-known issue, the Self-Promotion Annual is the designer’s essential guide to marketing their work. Featuring the winners of HOW’s Promotion Design Awards, the issue also serves up real-world marketing tips to help designers find their ideal clients and maximize success. SPECIAL ADVERTISING SECTION: Design Schools and Design Schools Directory On Sale: 10/16/12 Issue Mails: 10/2/12 Ads Close: 8/17/12 Materials Due: 8/24/12 w w w. h o w d e s i g n . c o m BONUS DISTRIBUTION: HOW Interactive Design Conference and MYOB NOVEMBER/DECEMBER BUSINESS ANNUAL + DESIGNING CHANGE The HOW Business Annual is the designer’s business bible. This year’s edition will feature profiles of top design studios (always a reader favorite) and case studies from successful firms, paired with expert business advice. Plus, we’ll identify industry salary figures and trends for 2013 in our must-see salary survey. Designers tell us they keep this issue on their desks for years as a valuable reference. New this year: A special Designing Change package highlighting designers and projects that are making a difference, plus tips for working with nonprofits. 8 2012 HOWDesign.com Editorial Calendar Connect with one of the largest online hubs for designers. See page 13 for online advertising opportunities. Did You Know: HOWDesign.com garners nearly 1.8 million visits per year and over 4 million pageviews. In additon, HOW’s eNewsletter reaches 50k subscribers, and gives subscribers an early look at content to be featured on HOWDesign.com’s homepage. Each month, HOWDesign.com provides a mix of both standing content that readers can look forward to a regular basis and monthly themed content, which can serve as companions to articles in HOW magazine. Standing Content on HOWDesign.com: Every Month Top 10 Websites for Designers: This perennial favorite is reader-submitted and takes a snapshot of websites that will inspire designers. Overall, Top 10 is HOWDesign.com’s most popular feature. Designer Spotlight: HOW shines the spotlight on a design firm or freelancer creating amazing work. Get an inside look at the team and their business philosophy. Plus, see their work. Designing Change: Designers can create powerful ripples for social change with their work. View projects and tips for designing change and making an impact. Career Advice: HOW’s official career partner, The Creative Group, dishes tips and statistics that can help designers achieve their career goals, whether they aim to land their dream job or need tactics to work better within their organization. Monthly Themes JANUARY: Top Young Designers, Career Advice for the New Year *Featuring web companions to January Issue of HOW magazine. Editorial ENewsletter: 01/09/12 and 01/23/12 February: Freelance Files, In-House Issues *January Issue sneak peek: My Best Work, Behind the Design, In-HOWse Design Awards Best of Show, 1 story from this issue. Editorial ENewsletter: 02/06/12 and 02/20/12 MARCH: International Designer Spotlight Series *Featuring web companions to March Issue of HOW magazine. Editorial ENewsletter: 03/05/12 and 03/19/12 April: Branding Your Business & You (basic, intermediate, advanced) *March Issue sneak peek: My Best Work, Behind the Design, International and Interactive Design Awards Best of Show winners. Editorial ENewsletter: 04/02/12, 04/16/12 and 04/30/12 w w w. h o w d e s i g n . c o m 9 2012 HOWDesign.com Editorial Calendar May: Creativity, Paper/Folding *Featuring web companions to May Issue of HOW magazine, plus the Paper and Print Vendor Directories posted online. Editorial eNewsletter: 05/14/12 and 05/28/12 June: Mid-Year Review for Your Business *May Issue sneak peek: My Best Work, Behind the Design, 1 story. Editorial eNewsletter: 06/11/12 and 06/25/12 July: Typography, Interactive Design *Featuring web companions to July issue of HOW magazine, plus the Type Foundry list posted online. Editorial eNewsletter: 07/09/12 and 07/23/12 August: Letterpress, Design Education, *July Issue sneak peek: My Best Work, Behind the Design, 1 story. Editorial eNewsletter: 08/06/12 and 08/20/12 September: Promotion, Elevate Your Web Presence *Featuring web companions to September issue of HOW magazine. Editorial eNewsletter: 09/04/12 and 09/17/12 October: Online Competition Galleries Unveiled, Salary & Pricing *September Issue sneak peek: My Best Work, Behind the Design, 1 story. Editorial eNewsletter: 10/01/12, 10/15/12 and 10/29/12 November: Business, Designing Change *Featuring web companions to November issue of HOW magazine, plus the Stock Agency Index list posted online Editorial eNewsletter: 11/12/12 and 11/26/11 December LOOK Gift Guide (products by designers), Designer WIshlist *November Issue sneak peek: My Best Work, Behind the Design, 1 story, plus the Salary Guide presented online from the Nov. issue. Editorial eNewsletter: 12/10/12 w w w. h o w d e s i g n . c o m 10 HOW is… Conferences & Events The HOW Design Conference, InHOWse Managers Conference, and Creative Freelancer Conference make up the largest gathering of professional graphic design decision makers in North America with a combined audience of nearly 3,500 attendees, of whom 80% are directly involved in the purchase of graphic design-related products—and they’re actively looking for new products and services. With three overlapping audiences of graphic designers and decision makers gathered in the same location, your sponsorship dollars go even further than ever before. We can create a sponsorship package to fit your goals and budget. For more information, contact Elayne Recupero at (267) 247-5874 or [email protected]. HOW DESIGN CONFERENCE JUNE 22–25, 2012 BOSTON HOW INTERACTIVE DESIGN CONFERENCE The single largest event in the industry. There’s no better opportunity to reach professional graphic design decision makers from all disciplines in one place at one time. This is the industry’s first conference focused on helping print designers navigate the transition to interactive design. HOWdesignconference.com HOWInteractiveConference.com CREATIVE FREELANCER CONFERENCE MIND YOUR OWN BUSINESS CONFERENCE JUNE 21–22, 2012 BOSTON FALL 2012 This event for solopreneurs draws professionals from every discipline within the creative industry. In partnership with noted design-firm consultant David C. Baker, the MYOB Conference presents a program packed with expert speakers who know first-hand the challenges design firms face. CreativeFreelancerConference.com INHOWSE MANAGERS CONFERENCE FALL 2012 HOWBusinessConference.com JUNE 21–22, 2012 BOSTON This is the largest event for the in-house audience, a highly targeted audience of decision makers with corporate budgets. InHOWseConference.com DIELINE PACKAGE DESIGN CONFERENCE JUNE 22–25, 2012 BOSTON This show brings together today’s hottest designers and brand thought leaders to address the specific needs of package designers. ThePackageDesignConference.com w w w. h o w d e s i g n . c o m 11 HOW is... Competitions HOW Competitions are among the most prestigious in the industry, attracting nearly 10,000 entries every year in multiple design disciplines. Sponsor a competition and you’ll see your logo on ads in both HOW and Print magazines; on dedicated email blasts and eNewsletters; on the competition page of the HOW website; and on the winner section of the website for 6 months. Contact Elayne Recupero at (267) 247-5874 or [email protected] for details. IN-HOWSE DESIGN AWARDS This prestigious awards program gives corporate creatives the opportunity to compete head-to-head with peers within their own industries. Deadline to sponsor 2012: August 1, 2011 Deadline to sponsor 2013: August 1, 2012 INTERNATIONAL DESIGN AWARDS HOW’s oldest and best known competition draws up to 4,000 entries from designers around the world. Deadline to sponsor 2012: December 1, 2011 Deadline to sponsor 2013: December 1, 2012 INTERACTIVE DESIGN AWARDS This competition celebrates all things digital, from websites to interactive kiosks to video games. Deadline to sponsor 2012: December 1, 2011 Deadline to sponsor 2013: December 1, 2012 PROMOTION DESIGN AWARDS Exclusive to HOW, the Promotion Design Awards judges projects based on their ability to attract new clients. This competition draws up to 3,000 entries. Deadline to sponsor 2012: August 1, 2011 Deadline to sponsor 2013: August 1, 2012 EXCLUSIVE ONLINE COMPETITIONS HOW’s online-only competitions run throughout the year, drawing nearly 1,000 entries each. This year’s roster includes competitions for poster and logo design. Deadline to sponsor 2012: June 15, 2011 Deadline to sponsor 2013: August 1, 2012 w w w. h o w d e s i g n . c o m 12 HOW is… Digital HOW’s digital assets include a wide-range of products—websites, blogs, eNewsletters, forums and a rich social media presence—that deliver a highly engaged audience of professional graphic designers. HOWDESIGN.COM 145,000 118,000 335,000 visits per month unique visitors per month page views per month WEBSITE ADVERTISING Advertising on HOWDesign.com can further develop your brand and be a call to action depending on the creative you wish to appear. HOWDesign.com is the place designers come to for fresh content throughout the week and a snapshot of what’s happening in the design world. Leaderboard and box ads available, as well as options below. Cost: $16 per thousand (50,000 minimum). Wallpaper Page Takeover You’ll have a Leaderboard or Box ad on the top of HOW and Print’s websites along with a matching background on the page. It’ll look as if the page is presented by you—and your ad will pop. This will triple the amount of time that visitors spend looking at your ad. Cost: $20 per thousand (minimum of 75,000 impressions) plus a $250 set up fee. Pop-up Ads You will have a pop-up ad that will appear to every HOW and Print website visitor. The pop-up ad only appears once a day upon the visitor’s first impression. It’s incredibly visible. Cost: $22 per thousand (minimum of 50,000 per month) plus a $250 set up fee. Corner Peel The corner peel is a very creative way to get designers’ attention. You don’t see this on many sites yet, so your ad will really stand out. Your teaser message will appear in the upper right corner of the web page. When the visitor places their curser over the corner, it actually peels back to reveal the rest of your message. It’s a very cool and effective way to reach designers. Cost: $22 per thousand (minimum of 75,000 per month) plus a $250 set up fee. Direct E-mail Blast Direct E-mail blasts reach 100,000 subscribers (combined HOW/Print lists) and are the direct marketing component of your media program. It pushes your marketing message to the customer and should include a “call to action” to be effective. We limit the amount of DEBs that we send so that your message is more impactful. Your DEBs should be sent shortly after an issue of HOW or Print has mailed, and it should tie into your magazine advertising creative within those issues for the best results. Cost: $3,200 (frequency discounts available). The Daily Heller Blog The Daily Heller is a popular blog that is sent to 31,000+ graphic design professionals, five days a week (155,000+ touchpoints). It’s written by Steven Heller who was the Art Director of the New York Times for 30+ years. It’s a witty, fun criticism of current events interpreted through his design mind. You can exclusively sponsor “The Daily Heller” which includes a banner on the top of the blog. It’s a highly visible spot, and it’s sent every day for the week. By the end of the week, you’ve virtually been seen by the entire list. Cost: $1,100 per week (frequency discounts available). Host a DesignCast You can host your own DesignCast or sponsor one of our upcoming DesignCasts (see below). This is a great opportunity for you to generate leads, increase brand recognition and be considered as a trusted source in the graphic design industry. We’d promote your DesignCast to 105,000 design professionals. A DesignCast is an informative audio-video presentation with a question and answer session. Attendees register and then join the DesignCast from the comfort of their own computer. You can ask questions of all of the registrants and use their answers to target your follow up sales calls. Cost: $3,500. w w w. h o w d e s i g n . c o m 13 HOW is…Digital Sponsor a DesignCast We host DesignCasts every month featuring the industry’s leading presenters on topics for designers. If you sponsor a DesignCast, you’ll get your logo on e-mails sent to 105,000+ designers, in our eNewsletters sent to 100,000 designers, and on the DesignCast welcome screen that attendees will see. You’ll also get a special sponsor acknowledgement at the beginning and end of the DesignCast. You can ask up to 4 questions of registrants. Cost: $950. Sweepstakes You can run your own sweepstakes in front of 50,000 designers! For one month, your pop-up ad featuring your product/service will be the first thing that 50,000 designers see when they visit our site. Designers will be encouraged to sign up to win your product/service. They’ll click on your ad and be directed to a landing page showcasing your product/service. You’ll get the e-mail address of every registrant. Cost: $1,950 Exclusive eNewsletter & Site Sponsorship ENewsletters can be a form of branding or a call to action. You can be the exclusive sponsor of HOW or Print’s eNewsletters. Every ad that appears within the eNewsletter will be yours. This is a great way to reach this captive audience of graphic designers. HOW eNewsletter: Sent weekly to 45,000 design professionals. Cost: $970 Print eNewsletter: Sent to 42,000 design professionals every other week. Cost: $920 InHOWse Insights eNewsletter: Sent to creative managers and senior-level designers working in organizations, corporations and associations. InHOWse Insights eNewsletter Sponsorship: $1,500 per month (for two per month). In-House Site Sponsorship: $400 (Leaderboard) HOW Interactive eNewsletter: Sent to graphic designer and intermediate web designers who are learning more about interactive design. eNewsletter Sponsorship: $900 per month (for two per month). Interactive Site Sponsorship: $1000 (Leaderboard and 300x250 rectangle) Creative Freelancer Digest eNewsletter: Sent to creative professional solopreneurs seeking to bolster their business skills and build successful solo practices. Creative Freelancer Digest eNewsletter Sponsorship: $500 per month (for two per month) Creative Freelancer Site Sponsorship: $250 (Leaderboard and 180x150 rectangle) Imprint Weekly eNewsletter: Sent to Imprint blogging community (all types of disciplines). Single Imprint Weekly eNewsletter Sponsorship: $1,100. Four Imprint Weekly eNewsletter Sponsorships: $4,000 Parse Site Sponsorship: Targeted to senior-level designers, design-firm principals and industry leaders seeking to exchange ideas and put thought into action. Cost: $300 per month (180x150 rectangle) Text Link Sponsorships You can have your Text Link listed under our “Sponsored Links” at the bottom of every page of HOW’s website for only $600 for 6 months or $1,000 for one year. This includes a link directly back to your site. By Invitation Only—Imprint Blog Community Sponsorship Imprint is a blogging design community from Print magazine. It aims to advance and expand the design conversation to include voices and ideas from as many design disciplines as possible. Imprint’s more than 25 esteemed contributors—including Nicholas Felton, Steve Heller, Debbie Millman (and more added daily)—provide fresh daily content that sparks conversation, competition, criticism, passion, and ultimately reaction among its members. Since its launch, Imprint has received an average on 3,000 unique hits a day. As a sponsor, you’ll be a Featured Guest Blogger for one month, receiving two blog posts that’ll be promoted to Print’s 373,000+ Twitter followers. You’ll also receive 30,000 impressions on Imprint, Print and HOW sites. Your logo will be featured in Imprint’s monthly eNewsletter to 72,000+ design professionals. Cost: Sponsorship is $2,000 per month. w w w. h o w d e s i g n . c o m 14 2012 Display Advertising Rates FOUR COLOR frequency 1x 3x 6x 12x full page 5,500 5,225 4,860 4,615 full page spread 10,260 9,550 8,800 8,310 2/3 page 4,200 3,780 3,400 3,230 1/2 page 3,500 3,095 2,785 2,640 1/3 page 2,420 2,180 1,965 1,865 1/4 page 1,790 1,610 1,450 1,380 2 page insert 7,190 6,675 6,100 5,785 4 page insert 10,200 9,180 8,260 7,850 cover 2 6,715 6,045 5,435 cover 2 spread 12,070 10,865 9,775 cover 3 5,970 5,375 4,835 cover 4 7,700 7,315 6,815 Cover rates include four-color, bleed,varnish, and coated stock. BLACK & WHITE frequency 1x 3x 6x 12x full page 3,840 3,455 3,110 2,960 full page spread 7,300 6,570 5,910 5,620 2/3 page 3,000 2,700 2,430 2,305 1/2 page 2,380 2,140 1,930 1,830 1/3page 1,730 1,555 1,400 1,330 1/4 page 1,345 1,205 1,090 1,030 frequency 1x 3x 6x 12x 1 1/2” 225 200 190 175 3” 410 365 345 325 1/6 page vertical 710 635 600 565 CLASSIFIED 5% discounts extended on inserts perforated at spine. Please call for quantity required. COMISSIONS AND TERMS No cash discounts. 15% of gross billing allowed on space, color and position only to recognized advertising agencies submitting digital art to HOW magazine specifications. This commission applies only to invoices paid within terms. Payment is due 30 days from billing date. ADVERTISING CONTACTS w w w. h o w d e s i g n . c o m Sales Director, Advertising, & HOW Events Elayne Recupero Tel: (267)247-5874 [email protected] Publisher Gary Lynch Tel: (212)447-1400, x12102 Fax: (212)447-5231 [email protected] Account Executive Amanda Wild Tel: (715)445-4612, x13653 [email protected] Production Coordinator Mary Lutz Tel: (715)445-4612, x13313 Fax: (715)444-4087 [email protected] Online Production Coordinator Gena Pamperin Tel: (715)445-4612, x13237 [email protected] 15 Information & Production Specs PRINTING CONTRACT AND COPY REGULATIONS Printed computer to plate, web offset, four-color process only (cyan, magenta, yellow, black). Additional cost for a fifth color is available upon request. Binding method is perfect. • All advertising orders are acceptable subject to the terms and provisions of the current rate card. Orders are acceptable subject to change in rates upon notice from the publisher. However, contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation. All furnished materials should conform to SWOP specifications for web offset printing. Ad materials will be kept for 12 months after issue date. Advertising materials that do not conform to stated requirements will incur additional production costs. SPECIFICATIONS DIGITAL ADVERTISING SPECIFICATION Print accepts only digital file formats for advertising. Please contact your sales representative or production coordinator for complete requirements. FILE PREPARATION You may prepare your files in software programs such as Adobe Photoshop CS4, Adobe Illustrator CS4, and Adobe InDesign CS4. Please submit a high-resolution PDF format with fonts embedded; include all fonts, QC steps, and reports. Include a printed job report and a disc directory with all supplied discs. All files must be composite page layouts ready for output. PROOFING A final 100%-size proof with crop marks must accompany all supplied ad files. Color ads must be submitted with a SWOP-accepted, digital contract proof in CMYK format. If proof is not submitted, proper production is not guaranteed. ARTWORK Minimum resolution requirements: 300 dpi photo scans, 1200 dpi line art. Acceptable file formats: EPS or TIFF. FONTS All fonts must be PostScript compatible. No TrueType fonts may be used. Include both screen and printer formats. TERMS All rates are gross and are listed in U.S. dollars. As a free service, all advertisers will be listed in our new online lead generation service where buyers can request free product information. The line “For Free Information go to (URL forthcoming)” will be listed on each ad on a per request basis. Bulk rates must be used within a 12-month period. Ads of different sizes may be combined to earn frequency discounts, provided the smaller unit is at least half the size of the larger unit, and at least half of the schedule consists of larger units. Cover positions are cancelable only upon receipt of written notice 90 days prior to the ad closing date. All other ads are cancelable only upon receipt of written notice 14 days prior to ad closing date. Combination rate discounts available among Print, HOW, and I.D. magazines. Premium positions add 20% for guaranteed placement on page one or page opposite contents page. Add 15% for other guaranteed positions specified by advertiser. Position guaranteed only on non-cancelable basis. w w w. h o w d e s i g n . c o m • The agency/advertiser certifies that they are authorized to publish the entire contents and subject matter thereof; the agency/advertiser will indemnify and hold publisher harmless from any and all loans or expenses arising out of publication of said advertisements, including but not limited to those resulting from claims or suits for libel, violation of the right to privacy, plagiarism, or copyright or trademark infringement; the publisher shall not be liable for any costs for damages if for any reason it fails to publish an advertisement. • Ads only cancelable upon receipt of written notice. Cancelable for cover positions up to 90 days prior to ad close date, for other guaranteed positions up to 30 days prior to ad close, and for all other ads up to 14 days before ad close. A short rate will apply to advertisers on contract for ads already run. • Orders containing incorrect rates will be regarded as clerical errors and insertions will be billed at current rates. • The contract year is 12 consecutive months. Contracts must be completed within one year from date of first insertion. • The publisher reserves the right, without liability, to reject, omit, or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted, or published. • The word “advertisement” shall be printed at the top of the advertisements that, in the opinion of the publisher, might be confused with editorial pages. • The publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, insertion orders, or copy instructions when such conditions conflict with the regulations set forth on this rate card. Contracts, insertion orders, or copy changes will not be accepted without written confirmation. • Orders for specific positions are accepted as requests. The publisher shall not be bound by such requests and has the right to determine the actual position. • HOW is not responsible for errors in key numbers or other typesetting done by the publisher. • Advertisers and their agencies are liable for all contents of advertisements printed and are also responsible for any claim arising therefrom against HOW. • The publisher reserves the right to hold an advertiser and/ or its agency jointly and severally liable to such monies as are due and payable to the publisher. 16 Information & Production Specs AD SIZES A 1/2 Page Vertical 3 1/2" x 9 1⁄2" B 1/3 Page Vertical 2 3⁄4" x 9 1⁄2" FullPage Live Area 8" x 10 5/8" Trim 8 1⁄2" x 10 7⁄8" Bleed 8 3⁄4" x 11 1⁄8" A 2 Page Spread Live Area 15 7⁄8" x 10 5/8" Trim 17" x 10 7⁄8" Bleed 17 1⁄2” x 11 1⁄8" C 2/3 Page Vertical 4 1⁄4" x 9 1⁄2" D 1/2 Page Horizontal 7 1⁄4" x 4 1⁄2" E 1/4 Page 3 1⁄2" x 4 1⁄2" F 2 1⁄4" x 1 1⁄2" CLASSIFIEDS G 2 1⁄4" x 3" H 1/6 Page Vertical 2 1⁄4" x 4 1⁄4" B C F • Perfect binding • Visual gutter loss allow for 1⁄8" to 1⁄4" • Halftones up to 150 screen • Safety margins are 3⁄8" from final trim • 4 color density up to 300% D G H E INSERTS WEB ADS Single Insert Final Trim Size 8 1/2" x 10 7/8" Untrimmed 8 3⁄4" x 11 1⁄8" HOW 300 x 250 728 x 90 Imprint 728 x 90 120 x 600 HOW 160 x 600 468 x 60 InHOWse 160 x 600 468 x 60 Spread Insert Final Trim Size 8 1/2" x 10 7/8" (each page) Untrimmed 17 1⁄2" x 11 1⁄8" PRINT 300 x 250 728 x 90 160 x 600 Parse Blog 180 x 150 Daily Heller 468 x 60 Creative Freelancer 160 x 600 468 x 60 • Allow 1⁄8” trim all sides • Multiple page inserts must be folded • Inserts are provided to publisher’s specifications; a blueprint prior to insert printing is required. Printed inserts are shipped directly to publication’s printer (along with a memo identifying quantity shipped), and three printed samples sent to publisher’s representative. contact representative for quantity and shipping instructions. ENewsletterS Imprint 160 x 600 468 x 60 ID 300 x 250 160 x 600 125 x 125 Print 300 x 250 468 x 60 • Must be a jpg or gif file under 45K eMEDIA AD SIZES w w w. h o w d e s i g n . c o m Position Creative Size Maximum file size File type (width x height in pixels) Maximum Animation Loops Leaderboard 728x90px 40 KB gif or jpg 3 loops or :15 sec Banner 468x60px 40 KB gif or jpg 3 loops or :15 sec Skyscraper 120x600px 40 KB gif or jpg 3 loops or :15 sec Half Skyscraper 120x240px 40 KB gif or jpg 3 loops or :15 sec Wide Skyscraper 160x600px 40 KB gif or jpg 3 loops or :15 sec Half Wide Skyscraper 160x240px 40 KB gif or jpg 3 loops or :15 sec Box 300x250px 40 KB gif or jpg 3 loops or :15 sec E-mail Blast Popup 600px wide 550x480px 40 KB 30K image/40K flash html gif, jpg, flash Wallpaper Backgrounds 1600x800 17