NASCAR Sponsorship Brochure

marssponsorships.com
®/™ trademarks ©Mars, Incorporated 2014.
NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc.
All other trademarks are property of their respective owners. All rights reserved.
2014
THE POWER OF
M&M’S® Brand is the primary sponsor and should be the lead brand for all sales programs.
FANS RESPOND TO NASCAR® POP
84% of avid fans indicate that NASCAR® branded POP would have an impact on their likelihood to purchase.
•
APPROX 100,000 FANS ATTEND EACH NASCAR® SPRINT® CUP SERIES EVENT
A single NASCAR® Sprint® Cup Series race adds an average of nearly $150 MILLION to local and regional economies.
•
NASCAR® HAS THE MOST BRAND LOYAL FANS IN ALL OF SPORTS
85% of NASCAR® fans say it is important to be an Official Sponsor of NASCAR®.
More than 3 out of 5 avid fans agree that even in tough economic times they will continue to support NASCAR® sponsors over other brands.
•
NASCAR® FANS ARE MORE LIKELY TO CONSUME M&M’S® BRAND CHOCOLATE CANDIES
THAN ANY OTHER BRAND OF CANDY
Among those who consume candy while watching a NASCAR® race, 3 out of 4 NASCAR® fans consume M&M’S® (milk, peanut, etc.)
FOR MORE SELLING STORIES AND TOOLS VISIT:
marssponsorships.com
2014 NASCAR®
CALENDAR
JAN
NASCAR® DISPLAYS &
POP
QUARTERLY NASCAR®
PROMOTIONS
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEP
OCT
NOV
RACE DAY IS BETTER WITH M®
ROAD TO
DAYTONA
SHOPPER MARKETING
PROMOTIONS
M&M’S®BRAND WRAPPER REDEMPTION FOR
NASCAR® MERCHANDISE
CHASE SOCIAL MEDIA
PROMO
SUNOCO
A PLUS
AWARDS
CHANNEL WIDE
RACE AWAY
WITH M SWEEPS
2/3 - 11/16
NATIONAL RADIO
Congratulations to the accounts currently activating through Regional Radio Programs:
Kroger • Walmart • Stop&Shop • Speedway • Family Dollar • Giant • Rite Aid
Please contact Allison Carroll or Derek Daugherty for 2015 opportunities
REGIONAL RADIO
Q1
Social Media Consumer Offer for a chance to win
Daytona tickets
Q2/3
Consumer Rewards Program for Collectible Merchandise
redeeming M&M’S®BRAND wrappers
CHASE
Consumer Incentive Program utilizing social media
All details are in the selling story
We’re taking a 360º marketing
approach to rev up excitement with
season-long support
Promotional Radio Spots
•
Regional FSI’s
•
Tear Pads on Displays
•
Social Media
•
Public Relations
DEC
M&M’S®
BRAND
SHIPPERS & PALLETS
Mixed Sharing Size Powerwing
168 Ct.
ZREP: 210542
Item # M2502800
48 Ct. M&M’S® Brand Peanut Chocolate Candies
Sharing Size, 3.27 oz.
48 Ct. SNICKERS® Brand 2-To-Go Bars, 3.29 oz.
24 Ct. M&M’S® Brand Milk Chocolate Candies
Sharing Size, 3.14 oz.
24 Ct. MILKY WAY® Brand 2-To-Go Bars, 3.63 oz.
24 Ct. TWIX® Brand Caramel Cookie 4-To-Go Bars,
3.02 oz.
Mixed Singles Powerwing
192 Ct.
ZREP: 283345
Item # 10107374
120 Ct. M&M’S® Brand Peanut Chocolate
Candies, 1.74 oz.
48 Ct. M&M’S® Brand Milk Chocolate
Candies, 1.69 oz.
24 Ct. M&M’S® Brand Peanut Butter Chocolate
Candies, 1.63 oz.
With Tear Pad
50¢ OFF 2
Mixed Singles Quarter Pallet
1,056 Ct.
ZREP: 275727
Item # 10100997
288 Ct. SNICKERS® Bar, 1.86 oz.
192 Ct. M&M’S® Brand Peanut Chocolate
Candies, 1.74 oz.
144 Ct. M&M’S® Brand Milk Chocolate
Candies, 1.69 oz.
144 Ct. TWIX® Brand Caramel Cookie Bars,
1.79 oz.
108 Ct. MILKY WAY® Bar, 1.84 oz.
108 Ct. 3 MUSKETEERS® Bar, 1.92 oz.
72 Ct. SNICKERS® Brand Almond Bar, 1.76 oz.
Mixed Singles Split Pallet
2,676 Ct.
ZREP: 285724
Item # 10109170
768 Ct. SNICKERS® Bar, 1.86 oz.
480 Ct. M&M’S® Brand Peanut
Chocolate Candies, 1.74 oz.
384 Ct. M&M’S® Brand Milk Chocolate
Candies, 1.69 oz.
288 Ct. TWIX® Brand Caramel Cookie Bars,
1.79 oz.
252 Ct. 3 MUSKETEERS® Bar, 1.92 oz.
252 Ct. MILKY WAY® Bar, 1.84 oz.
144 Ct. SNICKERS® Brand Almond Bar,
1.76 oz.
108 Ct. SNICKERS® Brand Peanut Butter
Squared Bars, 1.78 oz.
Mixed SUP Pallet
270 Ct.
ZREP: 298156
Item # 10110841
84 Ct. M&M’S® Brand Peanut Chocolate Candies, 42 oz.
70 Ct. MINIS MIX™, 40 oz.
60 Ct. M&M’S® Brand Milk Chocolate Candies, 42 oz.
36 Ct. M&M’S® Brand Peanut Butter Chocolate Candies, 38 oz.
20 Ct. SNICKERS® Brand Miniatures, 40 oz.
M&M’S®
BRAND
POP/POS
Poster
18.25”W x 26.75”H
Item # 50398
Kyle Busch Standee
27.364”W x 74.05”H
With generic clipboard
lug-on
Item # 50147
Balloons
Pack of 3
18”D
Item # 50144
Double-sided,
Front & Back Shown
NASCAR Red Character
Standee
20.85”W x 53.75”H
Item # 50395
Pallet Wrap
10”H x 36”Repeat – 15’ long
Item # 50038
NASCAR Cling
Item # 50385
NASCAR Dangler
4.5”W x 4.5”H
Item # 50386
Dump Bin & CFB Header
Bin – 20.25”W x 30”H
Item # 50387
Pop Up Floorstand
Item # 50393
Counter Unit - Sharing Size
Item # 50389
Counter Unit - Singles
11.6”W x 11.4”H x 9.875”D
Item # 50388
NASCAR Mod Pod
3.875”W x 4.42”H x 2.75”D
Item # 50388
CUSTOMER LOGO ON BACK OF CAR
GSV Requirement and Availability pending approval. Contact Derek Daugherty
•
CUSTOMER ENGAGEMENT & TICKETS
Grandstand Tickets • Suite Tickets • VIP Access/Credentials • Premiums
•
APPEARANCES
Showcar and Simulator Pod • Kyle Busch (based on approval and availability) • M&M’S®
Character Costume
•
DISCOUNTS
Richard Petty Driving Experience • NASCAR® and M&M’S®
Racing Merchandise
•
LOGO RIGHTS & GRAPHICS
BRAND
BRAND
To request these assets and for more information please visit: marssponsorships.com or contact:
Allison Carroll [email protected]
704.632.2013
Derek Daugherty [email protected]
310.722.5179
2014 SPRINT® CUP RACE SCHEDULE
Feb 15
Feb 23
Mar 2
Mar 9
Mar 16
Mar 23
Mar 30
April 6
April 12
April 26
May 4
May 10
May 17
May 25
June 1
June 8
June 15
June 22
June 28
Peanut Car
Daytona (Sprint Unlimited)*
Daytona International Speedway, Daytona, FL
Kroger
Phoenix International Raceway, Phoenix, AZ
Circle K
Las Vegas Motor Speedway, Las Vegas, NV
Sam’s Club
Bristol Motor Speedway, Bristol, TN
Auto Club Speedway, Fontana, CA
Martinsville Speedway, Martinsville, VA
Texas Motor Speedway, Fort Worth, TX
Darlington Raceway, Darlington, SC
Richmond International Raceway, Richmond, VA
Talladega Superspeedway, Talladega, AL
Kansas Speedway, Kansas City, KS
Charlotte Motor Speedway, Charlotte, NC*
Charlotte Motor Speedway, Charlotte, NC
Dover International Speedway, Dover, DE
Pocono Raceway, Long Pond, PA
Michigan International Speedway, Brooklyn, MI
Infineon Raceway, Sonoma, CA
Kentucky Speedway, Sparta, KY
M&M’S® Car
SKITTLES® Car
PRETZEL Car
July 5
July 13
July 27
Aug 3
Aug 10
Aug 17
Aug 23
Aug 31
Sept 6
Sept 14
Sept 21
Sept 28
Oct 5
Oct 11
Oct 19
Oct 26
Nov 2
Nov 9
Nov 16
SNICKERS® Car
Daytona International Speedway, Daytona, FL
New Hampshire Motor Speedway, Loudon, NH
Indianapolis Motor Speedway, Indianapolis, IN
Pocono Raceway, Long Pond, PA
Watkins Glen International, Watkins Glen, NY
Michigan International Speedway, Brooklyn, MI
Bristol Motor Speedway, Bristol, TN
Atlanta Motor Speedway, Hampton, GA
Richmond International Raceway, Richmond, VA
Chicagoland Speedway, Joliet, IL
New Hampshire Motor Speedway, Loudon, NH
Dover International Speedway, Dover, DE
Kansas Speedway, Kansas City, KS
Charlotte Motor Speedway, Charlotte, NC
Talladega Superspeedway, Talladega, AL
Martinsville Speedway, Martinsville, VA
Texas Motor Speedway, Fort Worth, TX
Phoenix International Raceway, Phoenix, AZ
Homestead-Miami Speedway, Homestead, FL
* non points races
DOUBLEMINT® Car HALLOWEEN Car
PEDIGREE® Car
Pantry
INTERSTATE® Car