2015 program review
Transcription
2015 program review
2015 PROGRAM REVIEW www.thelamp.org “Programs like The LAMP meet students where they’re at – with technology and media that’s relevant to them – and provide students, teachers, and parents with structured content and guidance to navigate the multimedia environment... learning shifts from being static and rooted in core disciplines to interdisciplinary studies that result in deeper learning.” - U.S. Department of Education, National Education Technology Plan 2016 ABOUT US The LAMP provides hands-on learning opportunities teaching people “The Three Cs:” how to comprehend, create and critique media. We focus on at-risk and underserved populations that cannot typically afford media programming in New York City and beyond. MISSION The LAMP prepares youth, parents and educators to live, learn and thrive with media and technology. WE BELIEVE IN • Critical curiosity • Process over product • Media literacy as a basic need • Access for all • Media for civic engagement Page 4 | The LAMP www.thelamp.org OUR STUDENTS 60 Male 46% Female 54% 51% 50 40 30% 30 17% 20 10 1.00.80.60.40.20.0 1% 3% Mixed Ethnicity 0 Ages Ages: 4% East Indian 5-8 1% 9-13 14-18 19-44 45-65 5% Asian 10% Caucasian 38% Hispanic/Latino 40% African American 0 5 10 15 20 25 30 © 2016, The Learning About Multimedia Project, Inc. All rights reserved. 35 402015 Program Review | Page 5 PROGRAM OVERVIEW E Elementary school-aged students M Middle school-aged students H High school-aged students Commercials & Advertising Track Digital Media Track • Make/Break a Commercial E M H • Critical Media Remix M H • Make a PSA E M H • Healthy Digital Relationships M H • Photoshop Remix H • Social Media Activism H News & Reporting Track Exploring Images & Video Track • Making the News E M • Video Poem E • Reporting and Podcasting M H • Make a Comic Book E M • Citizen Journalism H • Making Pictures, Telling Stories M H • Documentary and Nonfiction Video H Family Workshops Also available • Family Media Scavenger Hunt • Digital Career Path • Family Video • Summer LAMPcamp • Family Digital Media • Professional Development • Intergenerational Media Literacy • Curriculum Licensing • • Page 6 | The LAMP www.thelamp.org PROGRAM HIGHLIGHT: DIGITAL CAREER PATH Partner: New Settlement Community Center, The Bronx Getting ahead in the 21st-century requires basic media and technology skills. Whether they’re pursuing advanced training or starting a career, young people need to be able to comprehend, create and critique media in order to take advantage of opportunities available through digital learning and work resources. That’s why The LAMP partnered with New Settlement Community Center to bring its acclaimed Digital Career Path programming to twenty out-of-school/outof-work youth ages 17-26, teaching them the skills they need to build a professional presence online, develop and pursue their interests and interpret information online. By completing entrepreneurial projects and digital portfolios, participants gained support and encouragement and discovered a new world of opportunity and newfound skills. As one student said, “I’m more of a quiet person, and with this project I started talking and sharing my ideas more. Normally I’m a bit reserved with my ideas, but having them support my ideas and following up - it really meant a lot.” This program was generously funded by the Pinkerton Foundation. © 2016, The Learning About Multimedia Project, Inc. All rights reserved. 2015 Program Review | Page 7 PROGRAM HIGHLIGHT: BREAK THE SUPER BOWL Partner: YMCA of Greater New York, McBurney branch Break the media, change the message! Of the millions of people who watch the Super Bowl every year, thousands would say they’re not watching for the game, but instead to catch the multi-million dollar commercials peppered throughout. But at The LAMP’s annual “Break the Super Bowl” event, teens from the McBurney YMCA did more than just watch commercials - they remixed them by inserting original commentary challenging the stereotypes and media tactics used by top marketers to sell products and services. Participants then shared their completed broken commercials on YouTube in real time during the game, and won prizes for pop-up challenges offered by LAMP staff throughout the night. One teen summed it up by saying, “I actually found it challenging...it forced me to think further, think more deeply about the advertisements.” Page 8 | The LAMP www.thelamp.org PROGRAM HIGHLIGHT: CONNECT2TECH WITH MEDIABREAKER Partner: TASC (The After School Corporation) Providing support to educators and afterschool program leaders is crucial for preparing young people to live, learn and thrive in the 21st century. That’s why The LAMP teamed up with TASC, along with five schools and their programming partners, to provide training in integrating critical media literacy using our MediaBreaker video remix tool. Through a series of group trainings and on-site coaching sessions, The LAMP helped educators teach media, technology and critical thinking skills in a hands-on way that enriched programs and curricula with new media. Empowering teachers helps The LAMP reach more students, and provides vital professional development educators need to develop modern, innovative education that connects with young people. As one teacher said, “MediaBreaker is meeting them where they are. It gives them a voice and they have a lot to say!” This program was funded by the Hive Digital Media Fund in the New York Community Trust and the Pinkerton Foundation. © 2016, The Learning About Multimedia Project, Inc. All rights reserved. 2015 Program Review | Page 9 PROGRAM HIGHLIGHT: SHORT-FORM DOCUMENTARY Partners: Adobe Youth Voices, United Nations International School Helping young people tell their own stories and get involved in their communities is critical to fostering active media engagement. When racial discrimination in policing made headlines in 2015, students leaped at the chance to explore the issue for themselves and find out what mainstream media weren’t telling them. In the process, they created their own documentary, #Every28Hours, and learned firsthand about how media narratives are created and shared. After the program, student Jasmine said, “I remember thinking at the beginning of this project, ‘this is just going to be a film made by a bunch of 16-17 year-olds, who will actually care about what we have to say?’ I realized that you can have an impact on the world even if it feels like you can’t.” This program was funded by Taking IT Global. Page 10 | The LAMP www.thelamp.org PROGRAM HIGHLIGHT: MECA SUMMER ACADEMY Partner: Manhattan Early College of Advertising Most incoming freshmen start with the basics. For students at the Manhattan Early College of Advertising (MECA), that means an introduction to how advertisements and commercials are made, why they are made, and for whom they are produced. The LAMP brought Make a Commercial, Break a Commercial to MECA’s summer academy where freshman were learning the ropes before starting the new school year. Students were not only excited for their introduction to advertising, but they also loved learning how to use media for sharing their own ideas: “the fact that I get to state my own opinion is so cool!” © 2016, The Learning About Multimedia Project, Inc. All rights reserved. 2015 Program Review | Page 11 LEADERSHIP Staff ASSOCIATE BOARD Alan Berry Education Director [email protected] Matt Cohen | Director of Business Development, IMC Melanie Butler Development Associate [email protected] Zenzele Johnson Education Associate [email protected] Emily Long Director of Communications & Development [email protected] Hazel Gurland-Pooler | Co-producer, Ark Media Benjamin Max | Executive Editor, Gotham Gazette Safeena Mecklai (Chair) | Associate, Capalino+Company Cheryl Pahaham | Director of Planning and Product Development, New York State Comptroller’s Office D.C. Vito Executive Director [email protected] BOARD OF DIRECTORS John Banta (Chair) | Research Director, Vanity Fair Gillian Cassell-Stiga | Associate, Rankin & Taylor Anderson Duff (Secretary) | Associate, Manett, Phelps & Phillips, L.L.P. Tom Gray | Vice President, Capalino+Company Deepti Sharma Kapur | Founder and CEO, FoodtoEat.com. ADVISORY BOARD Ingrid Hu Dahl |Next Gen Director, Bay Area Video Coalition Jennifer Proulx | Director of Professional Development Programs, Educational Video Center Jorge L. Ramos | Senior Anchor, Telemundo New York Larry Smith | Founder, SMITH Magazine Omar Lopez | Manager of Talent, Relay Graduate School of Education Steven J. Melzer | Director of Product Solutions, Uncommon Schools Joshua Teeple (Treasurer) | Partner, Grobstein Teeple Financial Advisory Services, LLP D.C. Vito | Co-founder, Executive Director, The LAMP Page 12 | The LAMP www.thelamp.org PARTNERS Our Corporate + Foundation Partners: Con Edison Foundation Just Energy Foundation Google Sony Corporation of America HASTAC Taking IT Global/Adobe Youth Voices Hive Digital Media Learning Fund The Bay and Paul Foundations Hyde and Watson Foundation The Pinkerton Foundation John D. & Catherine T. MacArthur Foundation University of California, Irvine Verizon Foundation Our Programming Partners: Arab-American Family Support Center PS 49 Bronx International High School PS 145 Brooklyn Public Library PS 160 Convergence Academies PS 307 Global Kids Red Hook Initiative Hamilton Grange School TASC (The After School Corporation) Hudson Guild YMCA of Greater New York Jamaica Learning Center John Jay Secondary School for Law Khalil Gibran International Academy MECA (Manhattan Early College of Advertising) New Settlement Community Campus OBT (Opportunities for a Better Tomorrow) © 2016, The Learning About Multimedia Project, Inc. All rights reserved. 2015 Program Review | Page 13 www.thelamp.org 110 W. 34th Street Suite 807 New York, NY 10001 212-947-5267