tarabish

BRAND IDENTITY
GUIDELINE
Tarabish Guideline
TARABISH
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Tarabish Guideline
Using The Guideline:
This brand manual provides a set of standards that govern
the use of the TARABISH brand and explains the rationale
behind its identity and how to use it.
Correct and consistent use of the brand identity elements is
therefore of the utmost importance in maintaining a strong
brand, as the corporate identity is not just communicated
through advertising, but also through exposure material,
stationery, and marketing collaterals. The way we use
color, format style create a unique look and communicate a
particular message with an exclusive tone of voice.
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Tarabish Guideline
Content:
4- Tarabish Old Elements:
Old Logo
Old Visual Elements
7- Logo:
Logotype
Logo minimum clear space
Logo minimum size
13- Colours:
Color palette
One color logo
Black and white logo
Colors unacceptable usage
19- Typography:
Corporate typeface
Visual element
23- Stationary:
Letter Head Sample
Business Card Sample
Envelop Sample
28- Marketing Tool:
Unipole
Billboard
Poster
Promotional Item
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Tarabish Guideline
TARABISH
OLD
ELEMENTS
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Tarabish Guideline
Old Logo:
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Tarabish Guideline
Old Visual Elements:
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Tarabish Guideline
LOGO
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Tarabish Guideline
“TO MAKE MY ICE CREAM IN A CONE
TASTE BETTER, I DECIDED TO TWEAK THE
LOGO, RATHER THAN THE INGREDENTS”
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Tarabish Guideline
Type Of Logo:
Logotype/Wordmark
Thick fonts poclaim strength and power. The master identity style has been
explored to show Tatabish Master Brand in the whole market.
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Tarabish Guideline
Logo Minimum Clear Space:
Always maintain the minimum clear space around the Tarabish brand
signature to preserve its integrity.
The minimum clear space must never differ proportionally from the diagrams
demonstrated on this page.
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Tarabish Guideline
Logo Minimum Size:
To protect the integrity, legibility and impact of the signature, it must never
be reproduced in sizes smaller than those shown on this page.
Any further reduction would impair its legibility.
15mm
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Tarabish Guideline
Logo Unacceptable Usuage:
Under no circumstances can the logo be used in the situations
DO NOT ATTEMPT TO RECREATE THE LOGO
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Tarabish Guideline
COLOURS
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Tarabish Guideline
“THERE ARE NOT MORE THAN 5 PRIMARY
COLOURS(RED-BLUE-YELLOW-BLACK-WHITE), YET
IN COMBINATION THEY PRODUCE MORE HUES
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Tarabish Guideline
Colour Palete:
Colors are fundamental elements in the construction of
the identity. The primary usage of the signature should
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K
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Tarabish Guideline
One Colour Logo:
The one color option of the logo is used when full color printing is not possible
or does not provide sufficient contrast against the background.
The one color solid option is usually used only when silkscreen
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Tarabish Guideline
Black And White Logo:
The black and white version of the logo is mainly used for newspaper ads and
fax forms.
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Tarabish Guideline
Colour Unacceptable Usage:
Under no circumstances can the logo be used in the situations described on
the right. IN ALL CASES ARTWORKS SHOULD BE USED.
DO NOT ATTEMPT TO RECREATE THE LOGO.
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Tarabish Guideline
TYPOGRAPHY
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Tarabish Guideline
‘‘IT’S MORE OF A CREATIVE OUTLET, A MEDIUM LIKE PAINT.
A LOT OF WHAT THEY DO IS ART”
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Tarabish Guideline
Corporate Typeface:
Consistency in the use of a typeface plays a very important role in reinforcing
the corporate image.
Maintaining rules on type layout will contribute to the customer’s recogntion
of the brand.
Bliss was chosen as the corporate typeface to communicate clarity and harmony.
Bliss Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@#$%^&*(){}[]!?:;.,
Bliss Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@#$%^&*(){}[]!?:;.,
Bliss Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@#$%^&*(){}[]!?:;.,
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Tarabish Guideline
Visual Elements:
The TARABISH brand’s supporting visual element is a drop of melted ice
cream.
Used in flat colors from the respective color palette, this serves as an enriching
element that reflects the brand’s image and vision.
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Tarabish Guideline
STATIOARY
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Tarabish Guideline
“IMAGINATION IS THE BEGINNING OF CREATION. YOU IMAGINE WHAT YOU
DESIRE, YOU WILL WHAT YOU IMAGINE, AND AT LAST, YOU CREATE WHAT
YOU WILL”
LARA KHATTAR
Manager
TEL:71-401976
Email:[email protected]
Address:Bakaat-Shouf
TEL: 71-401976
Email: [email protected]
Address: Bakaata-Shouf
Po Box: 6138 Bakaata
TEL:71-401976
Email:[email protected]
Address:Bakaata-Shouf
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Tarabish Guideline
Letter Head Template:
Size:
A4 (21x29.7cm)
TEL:71-401976
Colours:
1 Colour-Pink
Email:[email protected]
Address:Bakaata-Shouf
Paper Details:
Splendorgel premium white-100gr
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Tarabish Guideline
Business Card Template:
Size:
9x5cm
Colours:
2 Colours-Pink+Black
Paper Details:
Coate paper matt 350gr
LARA KHATTAR
Manager
TEL:71-401976
Email:[email protected]
Address:Bakaat-Shouf
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Tarabish Guideline
Envelope Template:
Size:
16x9cm
Colours:
2 Colours-Pink+Black
Paper Details:
Splendorgel premium 230gr
TEL: 71-401976
Email: [email protected]
Address: Bakaata-Shouf
Po Box: 6138 Bakaata
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Tarabish Guideline
MARKETING
TOOL
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Tarabish Guideline
“DESIGN TO EXPRESS NOT TO IMPRESS”
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Tarabish Guideline
Unipole Template:
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Tarabish Guideline
Billboard Template:
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Tarabish Guideline
Poster Template:
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Tarabish Guideline
Promotional Item:
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Tarabish Guideline
Thanks for respecting the
Guide Line.
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Tarabish Guideline
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Tarabish Guideline
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