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Neuromama, Ltd. Internet Marketing Solutions
Presentation for Telmex Internacional SAB
02
Agenda
www.seccionamarilla.com.mx
Internet adverting industry in Mexico
Opportunity for growth
About Neuromama, Ltd.
SEM case studies
Internet marketing solutions
03
Telmex
Internactional SAB
www.seccionamarilla.com.mx
Neuromama, Ltd. Nasdaq: NERO
04
seccionamarilla.com
Statistical data relating to existing client base
150,000
customers
25,000
Social
followers
6,400,000
Unique page
views
30,000
mobile app
downloads.
8,000.000
visits each
month
Seccionamarilla.com is a Mexican publishing company founded over 100 years ago and has evolved along with the needs of
their customers and their users, making it a means of consultation in homes and businesses. Today Seccion Amarilla is the
biggest Spanish speaking «Yellow Pages» directory, yearly reaching millions of people throughout Latin America.
05
Internet Advertising
Industry for
MEXICO
06
Web Advertising in Mexico
•
Internet use in Mexico – strong growth, broadening market, but massive untapped potential. The current growth in online
advertising is around 35% year on year, the growth rate is strong in real terms, though less than the 70%+ year on year rises
Adobe Illustrator
of the early days of the Mexican web marketing industry. Since 2005 the sector has enjoyed more than 1000% growth,
75%
though many brands are yet to do more than build a basic brand web site.
•
65% of firms are already spending 10% of their marketing budgets online, leading the industry to be worth around 1.5 bn
USD in 2014. A quarter of that spend went into search engine advertising (much more if you count the less visible
optimization to get sites discovered for free). 52% of the budgets were traded using the cost per thousand (CPM) model of
media buying and just over 60% of the spend was in display advertising that has become strong thanks to upmarket
motoring and finance.. Classifieds and directories account for around 15% of spend, and while growing rapidly in volume are
only growing slowly in real terms: the price of classifieds are falling.
•
Social media development, online media and mobile marketing are all growing fast, with consumer brands in particular
looking for ways to integrate online into their mixed media campaigns. This year three quarters of large brands are planning
to increase their spend online none are intending to reduce. This will lead to more branded content as well as online
advertising, and a greater push in and to social media. In contrast, the dominant four TV networks will come under
increasing pressure as their ad rates don’t seem to justify the engagement.
The Internet advertising industry in Mexico is worth $1,500,000,000 Billion USD in the year 2014.
Seccionamarilla.com current market share of business expenditures for Internet advertising is 15%
15%
40%
Paid Advertising (CPM)
200% increase
In revenue
52%
Search Engine Marketing
25%
Directories & Classifies
15%
Current annual
Revenue
$225,000,000 USD
Revenue with
addition of SEM
$675,000,000 USD
07
About
Neuromama, Ltd.
08
Neuromama, Ltd.
An integrated media and technology company
Neuromama, Ltd. Is an integrated media and technology
company with a search engine driven by Neural technology,
ecommerce platform, social network, finance center,
website for children, Mobile devices, and licensed
entertainment products among its core businesses.
Our focus is on the Latin American market, the fastest growing Media & Entertainment market in the world. NeuroMama
specializes in offering Internet marketing Solutions to local businesses through the United States and Latin America.
NeuroMama, Ltd. is a leading provider of Internet Marketing and Website design services based on best practices in the
Industry.
09
Neuromama, Ltd.
Internet Marketing Solutions
Website
Design
Local
Search
SEM &
SEO
Social
Media
Internet
Retail
Web
Analytics
Our specialties include mobile responsive web development and SEM, SEO, local search engine marketing,
"GeoMarketing", e-commerce, shopping cart development, product data feeds, and more. With a team of
experts under one roof, NeuroMama's goal is to provide businesses with all of the necessary design,
development and marketing services needed to be successful selling products, generating leads, and promoting
business on the Internet.
10
11
06
Point of Sale Material
Examples
12
13
14
15
Case Studies include:
16
Examples of Google SERP’s for Neuromama
www.suecoffee.com
Increase in revenue due to improved search engine placement
www.hansensurf.com
Increase in unique visitors to website
www.sidestreetboutique.com
Increase in revenue due to improved conversion rate
www.marytierra.com.mx
Example of excellent natural search engine placement
Internet Marketing
Solutions
Selected Case studies
Example of SERP’s for Neuromama
17
Click on each link to view the Google SERP
diseño paginas web adaptativo Tijuana
diseño web adaptativo Tijuana
http://tinyurl.com/pyzh94g - #1,2,3
marketing digital seminario tijuana - #1, 3, 4
http://tinyurl.com/muaxlx7
publicidad en Internet Seminario Tijuana - #1,2,3
http://tinyurl.com/mrwhnu3
posicionamiento en buscadores local tijuana - #2
http://tinyurl.com/l3w378g
Diseño Web adaptativo para dispositivos móviles tijuana - #1,2,3
http://tinyurl.com/pq7yxla
distribucion de contenido en internet tijuana - #1,2
http://tinyurl.com/mvx3u7t
programa sem tijuana - #2,3,4,5
http://tinyurl.com/lbrra5l
Línea de Tiempo en Facebook Personalizada Tijuana - #1
http://tinyurl.com/lhoq34r
Publicidad por Internet móvil Tijuana - #5
http://tinyurl.com/pe4xf2u
eventos en galerias hipodromo tijuana - #7
http://tinyurl.com/mlpg42w
Sitios Web móvil Tijuana - #6,7
http://tinyurl.com/mdrlob4
eventos macroplaza tijuana - #8
http://tinyurl.com/luycm4x
Diseño Tiendas Virtuales Tijuana - #5
http://tinyurl.com/kkxup3o
eventos carrusel plaza - #3
http://tinyurl.com/n8lby3n
Marketing Móvil Tijuana - #5,6
http://tinyurl.com/kvdnfwk
eventos Paseo Chapultepec Plaza tijuana #1
http://tinyurl.com/ppdjdha
eventos plaza pabellon rosarito - #3
http://tinyurl.com/kvfy8a5
eventos en vivo rosarito - #1,2
http://tinyurl.com/kvfy8a5
eventos en vivo tijuana - #3
http://tinyurl.com/kdwtxry
eventos en vivo baja california - #1
http://tinyurl.com/kkrbf4p
Hansensurf.com
Increase in unique visitors to website
Increased unique visitors to
website from 110,000 unique
visitors a year to over 1,500,000
unique visitors a year. This was
accomplished over a 2 year period
of time.
Accomplished by Search Engine
Optimization of website and setup
and promotion of Live web cams
on website of popular surf spots in
Encinitas, CA.
1000% increase in unique visitors
18
Sidestreet Boutique
30% Increase in revenue by improving conversion rate
Increase in annual revenue by 30%
in 1 year
Accomplished by building a bridge
between website inventory system
and point of sale system used in
brick and mortar stores.
As a result of synchronized
inventory we were able to
eliminate a pattern of out of stock
issues and improved customer
experience one the website.
We improved product images and
descriptions on website and added
international checkout.
30%
Increase in annual revenue
19
Suecoffee.com
20
Largest online retailer of Annalee Dolls
Largest Annalee Doll dealer in the world with inventory of over
30,000 vintage dolls.
Accomplished through website Search Engine Optimization and
Product data feed campaign that distributes products across
multiple online shopping channels such as Google’s shopping
network, thefind.com, shopzilla.com to name a few.
Increased total annual sales by 400% in 3 years
SueCoffee Total annual sales, USD
350000
$ 288,590.47
300000
$ 249,732.56
250000
200000
150000
100000
$ 73,178.78
50000
0
2011
2012
Total annual sales
Linear (Total annual sales)
2013
Mar y Tierra Organic Fertilizer
Marytierra.com.mx
Client desired to place organically #1 in
Google local search results for keyword
phrase "organic fertilizer" for the city of
Chula Vista, CA and zip codes relevant to
area.
http://marytierra.com.mx places #1 for
all keywords such as "organic fertilizer
chula vista" through aggressive local
search optimization campaign focused
on local business directory listings.
3 pages of Google SERPS are dominated
by local search directories that all have a
business page for Mar Y Tierra
Fertilizantes Organicos.
21
22
Neuromama, Ltd
Internet Marketing
Solutions
23
Mobile Responsive Web Development
Websites are a critical asset of our clients’ businesses. We have experienced and dedicated teams focused on creating the most
useful and effective sites on the web. Our capabilities range from data-driven websites and applications with Responsive Web
Design and robust CMS solutions to branding and marketing experiences, all with a deep focus on social features and bleeding
edge functionality.
Shopping Carts
Apps
Social Media
Media Technology
Social Media Design
Customized Facebook Timeline package:
Customized Facebook ECommerce package:
A cover photo with a 180 X 180 profile image, And one 111 X
74 app view image icon, Business page setup and
configuration.
A "810 pixel wide" Page App professionally customized with
the look / feel of your brand and website with content and
outgoing links, A cover photo with a 180 X 180 profile image,
And one 111 X 74 app view image icon, Business page setup
and configuration
2 "810 pixel wide" Page App professionally customized with
the look / feel of your, brand and website with content and
outgoing links. A cover photo with a 180 X 180 profile image,
And two 111 X 74 app view image icon, Business page setup
and configuration
2 "810 pixel wide" Page App professionally customized with
the look / feel of your brand and website with content and
outgoing links. A cover photo with a 180 X 180 profile image,
And two 111 X 74 app view image icon, A Complete Retail
Store tab that will list your categories/products and will allow,
purchase right on your Facebook page. Accept all methods of
payment and configure taxes and shipping. We’ll show you
how to configure your new store and add categories and
products. Our Facebook store will be completely mobile
friendly allowing an easy purchase on a smartphone
24
25
GeoMarketing Program
Connecting business and customers on the web
Conventional Marketing:
Internet Advertising:
Waste of money
Rodrigo is doing great!
Handing out flyers
To promote your
business will no
longer work, plain
and simple.
80% of your customers
Are on the Internet.
Is your business online?
Receive better results
For less money, plain
Neuromama, Ltd. And
Nasdaq:
NERO
simple.
26
GeoMarketing
Program
Local search optimization for every Industry
•
Mobile friendly keyword advertising on Neuromama.com
•
Mobile friendly, Localized, keyword optimized web page
•
Business Social Media Page on NeuroMANIA.com
•
Sell on the Neurozone and become an E-Commerce
merchant!
Analytics
Support
Locations
Customizable
27
Search Engine Marketing & SEO Programs
Scalable to fit the size and needs of every business
search engine optimization may get all the publicity, a comprehensive, well-rounded Internet marketing campaign will
grow your business faster. That means search engine optimization and content distribution including email marketing,
blogging, social media and more. It also means building a mobile responsive website for conversion and using analytic
reports that tell you what’s working and what’s not.
28
Small Business SEM Program
Keyword Advertising on Neuromama.com:
Advertise on Neuromama.com with 3 to 6
keyword/phrases includes a banner ad that will appear on
Neuromama.com search engine result pages when a query
is done using one of your chosen keyword phrases.
All advertisement will include a business listing on the
world wide directory local.neuromama.com. This business
listing will also serve as a landing page for visitors who
have clicked on your banner advertisement on the
Neuromama.com search engine result page.
advertising campaign!
Directories:
Local.neuromama.com optimized and mobile responsive
business listing
Social Network Setup:
Includes setup of (1) social Network account
Analytic reports are provided for all ongoing marketing
programs
Professional Website:
Optimized for search and conversion, mobile responsive
website up to 5 pages. Let our IT team build your business
a professional website specific to your industry consisting
of up to 5 optimized pages. ( more pages can be developed
upon request).
Our team builds cutting edge websites designed to convert
visitors into customers! Each web page will be optimized
for up to 3 keyword/phrases. Your website will be
completely mobile responsive and will support a mobile
29
SEM Program
Keyword Advertising on Neuromama.com
team will setup great looking social network accounts
ready for content distribution!
website 10-15 pages. Let our IT team build your business a
professional website specific to your industry consisting of
up to 15 optimized pages. ( more pages can be developed
upon request).
Content Creation and Distribution:
Our methods of distribution are vast and include major
social networks, press releases, blogs, a collection of photo
and video submittal websites and more! Initial marketing
program will include the creation of 1 form of content and
includes online distribution.
Directories:
All SEM campaigns include monthly Analytic reporting
Every month together we will plan out effective content
that we will develop and distribute across the Internet.
Effective content examples include Video, Infographics,
Photos, News, Lists, Recipes, How to examples, etc.
Local.neurmama.com web page +10 additional directory
submittals
Social Network setup & maintenance:
(3) social network accounts We will build you a fabulous
Social network presence! Our
30
Ultimate SEM Program
Keyword Advertising on Neuromama.com:
Social Network setup & maintenance:
Maximum AD exposure on entire Neuromama Internet
Platform using upto 30+ keywords.
Initial Setup of 6 Social Network accounts. We will build
you a fabulous Social Presence!
Our team will setup great looking social network accounts
ready for content distribution!
website 25 pages. Let our IT team build your business a
professional website specific to your industry consisting of
up to 25+ optimized pages. ( more pages can be developed
upon request).
Content Creation and Distribution for the 1st month is
included
All monthly SEM programs include monthly
Analytic report.
Directories:
Local.neurmama.com business page + 15 – 20 directories
and internet Channels that are
present in Country of Advertising.
31
Content Development and Distribution
Search engine marketing is only as effective as the content that is developed and distributed. At Neuromama, Ltd. We understand
the importance of having a successful strategy of creating and distributing web content.
Content Development Solutions include:
Infographics An infographic is the presentation of information or data in a visual way. Infographics get viewed, shared, and appreciated more
then most of any other type of content. They are a great way of getting your information out there in a visual engaging way.
32
Meme:
Mem's are a great way to grab the attention of viewers and
communicate content. Meme's should be funny, short, and
to the point.
Video:
Videos are an extremely effective way of providing content
that will engage the viewer. If done correctly, a video can
be extremely persuasive at selling a product or service.
Guides:
A guide is a detailed and fairly long piece of content. It
goes beyond the length of a normal blog post or article.
Guides should also have visual components that will
engage the viewer.
Reviews on a subject:
A review is a simple discussion of a subject and your take
on it. You make recommendations and share the value or
negative impact that something provides. Reviews are
helpful when establishing yourself as an authoritative
leader in your industry.
“Rant”:
This is a strong and expressive opinion with a assertive
tone. This is much different than a normal blog post.
Product reviews:
A product review can help establish yourself as being an
authoritative figure and leader in your industry. All you
need to do is share your experience with the product and
provide a recommendation.
How to content:
The how to is one of the most popular types of content
How to is one of the most popular forms of content and is
very effective in niche industries. How to content is also
likely to place well in the search engines for long tail
keywords that relate to the subject being discussed.
Lists:
The statistics say that people are more likely to read
content if its in a list. Also everyone likes to read a list
provided on a particular subject of interest. eg. “The Top
Ten”, “5 different ways”, etc.
33
Link pages:
This is a page that provides links to great resources around
the web relative to your industry. The benefit about link
posts is that they help distribute link appreciation to other
sites and provide your own site with authoritative SEO
signals and help establish your thought leadership in your
field.
Ebook:
An ebook is extended content packaged in a different
format, usually as a PDF. Ebooks are often a downloadable
product, available for free in exchange for joining a mailing
list. Producing an ebook helps to strengthen your authority
within an industry, and it's an effective and powerful
method of sharing your knowledge with others.
Case study:
A case study explains what your product or service is and
how your customers benefit. The case study includes, what
the product or service is, how it works, and the results or
benefits.“
Podcast:
Podcasts are a great form of web 2.0 content. A lot of
people listen to podcasts during their commute or when
exercising. You have a chance to spread your message
farther and better using this format than a lot of other
types of content.
Interview a leader or expert:
Every industry has its leaders and experts. When you're
able to interview a leader/expert in your field then you
gain a lot of respect from others in the same field as well
as a lot of website traffic. Interviews are a form of unique
content that no one else has but you.
Content Distribution Methods:
Social Networks
Tumblr, Pinterest, Youtube, Facebook, LinkedIn, and
Instagram to name a few
34
Video distribution:
With our video distribution service your video will be
uploaded to over twenty of the most popular websites in
four categories: Social Media, Video Sharing, Worldwide
Video Sites and Social Bookmarking. All you need to do is
provide us with the video or let us create a professional
video for you. Share your latest videos with your friends on
Facebook or Tweet about it.
Don't just use YouTube; reach the exclusive crowd at
Vimeo and the funloving audience on Dailymotion. Let
your video be seen all around the world with international
video sites like Tudou in China, Rutube in Russia and
Dalealplay in Spain. Or maybe you want to be part of an
online social community, with Flickr, delicious and
Metacafe.
Press Releases:
Press releases include extended leverage Press releases
include extended leverage We provide the ultimate service
for creating buzz for your website or business. Our press
releases reach millions of consumers and top media
outlets worldwide. Thousands of popular news sites and
blogs publish our press releases automatically. Our press
releases provides huge Search Engine Optimization (SEO)
benefits for your web site. We utilize a group of very
unique features that others simply do not have. This SEO
technology is built into every press release that we
distribute.
SEO friendly "back links": Hyperlinks are essential for
bringing traffic to your site and improving search engine
ranking. We provide up to 5 regular hyperlinks or text links
in EACH PRESS RELEASE. RSS content syndication: We share
your entire press release with other websites so it can be
found all over the internet. This makes a huge difference
with search engine optimization and it makes it easy to
find your press release.
SEO URL technology: Important key words are included in
the link to your press release. This is very important for
search engines and very few press release services offer
this. This technology has been tested and shown to triple
the amount of traffic that press releases receive. Press
releases remain live for at least three years: All of this SEO
technology is useless unless your press release stays online
for a significant amount of time.
35
Email Blasts:
Our email marketing solutions are designed to engage your
audience, drive conversion. Among traditional marketing
techniques, email marketing is one of the best ways to
develop leads and drive sales... and it’s time your business
took advantage of it. Our full service email marketing
includes:
creation and distribution. The more types of content you
use, the more powerful your content marketing effort
becomes.
Email Acquisition – We'll get you going with growing your
mailing list.
Paid Advertising solutions Include:
Regardless of the type, content speaks to an audience.
That audience then listens, shares, learns, and converts
into website traffic and sales.
Paid distribution and advertising we charge 20% of cost
Email Template Designs – The creation of the email design
and appearance
Copy Creation – Content development for your email
campaigns specific to that particular campaign goal. This
includes creation of engaging, promotional campaigns as
well as behaviorally triggered messages.
Email Scheduling and Tracking – The setup and scheduling
of emails, as well as data collection of each mailing
including opens, clickthrough rates, and bounces. As you’ve
seen from this list, there are plenty of options for content
● LinkedIn sponsored updates $0.50 $0.55
● Promoted tweets CPC: $0.50 $0.55
● Facebook sponsored posts CPC: $0.50 $0.60
● Outbrain CPC: $0.25 $0.35
● Taboola CPC: $0.25 $0.35; $0.75 for its network of top
30 sites
● Nativo Rather than a CPC, Nativo charges a viewable
CPM (vCPM): $10 $18
● nRelate CPC: $0.25 $0.30
● disqus CPC: $0.25 $0.30
36
Powerful E-Commerce Programs
When it comes to eCommerce websites, or an eCommerce
redesign, you need help from a company that is focused
and experienced in providing the best in professional eCommerce web design solutions. With a team of experts
under one roof, NeuroMama's goal is to provide you with
all of the necessary design, development and marketing
services you need to be successful selling your products
and services on the Internet.
Product Data Feeds:
We will identify the very best Comparative Search Engines
and shopping channels for your Industry and build product
data feeds that will automatically upload your products to
multiple shopping channels across the Internet. We will
make sure that your products are visible where your
customers shop online.
Affiliate Marketing:
Shopping Cart Development:
All of our eCommerce solutions are totally mobile
responsive. Sell your products on all devices and maximize
profit. When your customers result to shopping around on
their smart phones, makes sure your products are visible.
We specialize in developing effective Internet stores using
the best shopping cart platforms available. Let us show
you how to be successful selling products or professional
services over the Internet.
Connect with other retailers who interact with your
customers online. Grow your business through affiliate
networks. We will work with your business on identifying
the very best affiliate networks to join and choosing the
affiliates & products or services that match your Industry.
You will be able to offer your own affiliate program
promoting your products or services and/or your business
can choose to affiliate with others whom you will send
traffic to.
37
• Mobile responsive E-Commerce websites to sell on all types of devices
• Custom design and appearance services that will make your Internet retail
store look dynamite!
• Shopping Cart configuration
• payment options, shipping, taxes, memberships
• Training on administering your own store
• SEO friendly features right out of the box
• Product data feed development for multi-channel product distribution
• Everything you need to start your online business. Product options and combinations, product attributes, multilingual
support, social features and much more included. Plus REST API for easy integration with third party systems.
• When your ready to take your visibility to the next level, we will build you product data feeds to spread your products across
over 100 online shopping channels.
• Safe and secure checkout. All of our E-Commerce websites are PCI-DSS compliant and use an SSL certificate to encrypt the
connection at the time of checkout
All of our E-Commerce solutions are totally mobile responsive. Sell your products on all devices and maximize profit. When
your customers result to shopping around on their smart phones, makes sure your products are visible. We specialize in
developing effective Internet stores using the best shopping cart platforms available. Let us show you how to be successful
selling products or professional services over the Internet.
39
Product Data Feed Services
In today's aggressive online retail environment, marketing your products on comparison shopping engines (CSEs) like Google
Shopping, Shopzilla and Nextag is a must. For many merchants comparative search engines can generate as much as 20% of
online traffic and influence over 50% on online shopping decisions. We will handle the process of setting up your feed
campaigns on multiple CSEs so you can easily take control of your data and manage a continual process of optimizing listings
and measuring performance. We will make sure your products are in front of your customers where they shop.
We Automate multiple feeds across the Internet
We create a single point of integration to import your product catalog and automate daily feed submissions to more than 100
shopping engines. We'll ensure your product listings are always up to date and in sync with your shopping cart platform - putting
an end to endless, manual data submissions or inconsistent, poorly optimized data feeds across the web.
• Keep your product data current on all shopping destinations
• Apply filters for any criteria to adapt your product selection
• Apply automated business rules
• Schedule product updates and feed submissions
• Map products to each channel's taxonomy with built-in template. • Know when there are errors or issues with your feed immediately
Data quality directly impacts how often your products are found and each Comparative search engine defines this differently, and
we knows this well. Our specialist will help you make the most of your product data, increasing your store’s relevance and
exposure on each channel. Easily populate your products’ attributes, merchandise your catalog in the right categories, and modify
titles and descriptions.
40
Affiliate Marketing Campaigns
ESTABLISHING SOLID BONDS between merchants & affiliates. leave it to our
team of experts to help you when getting started with affiliate marketing.
The process of choosing an affiliate network to join and finding the right
program can be very time consuming and challenging. Our professionals
will guide your business through this process.
How it Works:
Advertiser - An advertiser can be a company selling a product like
electronics, airline tickets, clothing or car parts, or an advertiser could also
be an insurance company selling policies. The most important thing to
remember is that you are an advertiser if you are ready to pay other people
to help you sell and promote your business.
Publisher - A publisher is an individual or company that promotes an
advertiser’s product or service in exchange for earning a commission.
Advertisers contractually agree to work with a publisher, then provide the
publisher with creative – in the form of links, banner or text ads or even
unique phone numbers – that the publisher incorporates into their website.
Consumer - The final component that completes the affiliate relationship
triangle is the consumer. The consumer is the one who actually sees the ad
and then makes an action (either by clicking a link or by submitting their
information via a form) that takes them from the publisher’s website to the
advertiser’s to complete the action, which we call a conversion.
41
Web Analytic Setup and Tracking
Web Analytic Services include:
Analysis & Research of website SEO and Internet presence including
competition.
Setup of Google Analytics This includes the setup & configuration of your
web analytic account including the addition of tracking parameters to
website. Training is available upon request.
Monthly web analytic reports are included with all SEM campaigns and will
be provided at the end of each month. Depending on the type of SEM
program you participate in, there may be a complete review and analysis
included. We use Analytics with all SEM programs and we provide our
clients with a monthly analytic report that explains what is happening with
our clients website and Internet presence.
When we begin a new SEM campaign Analytics provides us with a complete
understanding of the status of the companies Internet presence. We then
can set goals and objectives to work towards with our client and it helps set
accurate expectations.
Neuromama, Ltd.
Nasdaq:(NERO)
Tel: +52 (664) 290-5048
+1(800) 741-0457
Es.advertise.neuromama.com

File

Transcription

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