the sydney morning herald brand guidelines 2006

THE SYDNEY MORNING HERALD
BRAND GUIDELINES 2006
2006
Y
R
A
U
N
A
J
D
E
T
UPDA
TABLE OF CONTENTS
INTRODUCTION
3
GENERAL LAYOUT
3
SMH BLUEPRINT
3&4
PACKSHOTS AND IMAGES
5
PACKSHOTS
6
COLOUR
7
FONT
8
FULL BLEED ADS
8
POINT OF SALE
8
CLASSIFIED ADS
8
USE OF THE MASTHEAD WITH OTHER TITLES
9
USE OF THE MASTHEAD WITH SECTIONS
9
USE OF THE MASTHEAD WITH CLASSIFIEDS
9
(OTHER LOGOS)
10
LANGUAGE GUIDELINES
11
STYLE EXAMPLES
HEADLINE, COPY
12
IMAGE, HEADLINE, COPY, CALL TO ACTION
13
IMAGE DEEP ETCHED, HEADLINE, COPY, CALL TO ACTION (this CTA style for classifieds – sellers only)
14
IMAGE WITH BLEED, HEADLINE, COPY, CALL TO ACTION (this CTA style for classifieds – sellers only), T&C'S
15
HEADLINE, PACKSHOT, COPY, CALL TO ACTION
16
ADDITIONAL LOGOS, IMAGE, HEADLINE, CALL TO ACTION, COPY
17
COLOUR BACKGROUND (B/G) WITH REVERSED TYPE & PACKSHOT ALTERNATIVE
18
FULL BLEED
19
ODD SIZES
20
COMPETITIONS & COUPONS
21
COLOUR B/G WITH REVERSED TYPE, HEADLINE, COPY
22
ODD SIZES, COLOUR B/G WITH REVERSED TYPE. HEADLINE ONLY & HEADLINE, COPY
23
ODD SIZES, COLOUR B/G WITH REVERSED TYPE, HEADLINE, COPY, SECTION LOGO & MASTHEAD
POINT OF SALE - MASTHEAD, COVER, CALL TO ACTION
24
25, 26, 28
POINT OF SALE - COLOURED B/G, MASTHEAD, COVER, CALL TO ACTION
27
PROMOTION WITH FORM, SMH & SH EQUAL WEIGHTING
29
PROMOTION, SMH & SH EQUAL WEIGHTING
30
ENTERPRISE ADVERTISEMENT
31
ENTERPRISE ADVERTISEMENT WITH 3RD PARTY PARTNERS
32
ENTERPRISES ADVERTISEMENT WITH 3RD PARTY PARTNERS & COUPON
33
3RD PARTY PARTNERS ADVERTISEMENTS (ENTERPRISES)
34
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Introduction
This is the visual guide to creating all print material, for The Sydney Morning Herald. It addresses correct use of logos,
font/type style, colour palette, packshot and photography guides, relevant language and masthead rules.
The guidelines are intended to be just that, a guide. Due to the amount of variation that can occur when creating ads
or POS material the guidelines have been designed so as to be flexible, while still remaining consistent. Layout and
position of elements may vary due to special case ads or in instances not shown in this document. The rules are simple
and they should be followed as closely as possible. If you are unsure or feel that a brief is not consistent with what is
covered in the guidelines please consult the brand marketing department.
GENERAL LAYOUT
It is important to retain a general consistency across all ads and POS. This can be achieved through following a few
basic rules. To begin with, headlines should always run from the top left corner of the page. However, they can be in
either caps or in sentence case, depending on which suits the creative concept at hand. For example, caps can appear
too serious for a witty, conversational tone, or too dominant in an ad with a long headline. If the ad is copy only then
the headline should be followed by a partition line that runs the length of the longest line in the headline. It should
be coloured 50% black (or white reversed out of a solid colour) and be .7pt in weight. This is then followed by the
subheading and then the body copy. Examples of all these options are shown within this document.
If the ad contains a packshot or visual and copy then the partition line is not used. Instead the headline is followed
by the shot, which is in turn followed by the body copy. This is followed by the call to action (CTA) and SMH masthead
(which always appears in the bottom right hand corner). Again, if you have any concerns that are not addressed within
this document please consult the brand marketing department.
The Smh blueprint
All communication for The Sydney Morning Herald should reflect the values and personality as per the Blue Print
(following page). Also ensure the ads speak to the target audience in an engaging and appropriate manner.
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
THE SMH BLUEPRINT.
4
1
WHAT WE DELIVER
WHAT WE ARE
TRYING TO ACHIEVE
Positioning statement
Functional benefits
The tangible supports which provide
the reason for the customer to believe
in the proposition
A statement used internally to articulate
the market in which we compete, how
we compete, and our unique point
of difference.
• Credible/reliable journalism
• At the source
• Connected to Sydney
• Accessible - online/print
• One stop shop
Trusted as the leading source of
quality news, information and
lifestyle for AB+s
Customer proposition
The unique selling proposition that gives
customers a compelling reason to choose
the brand.
Emotional benefits
The emotional reward derived from the
experience of the brand. How customers
feel when buying or experiencing the brand.
Gives you an edge in daily life
2
COMPETITIVE SET
Core Competitors
Paper:
• The Telegraph
• The Australian
• The Australian Financial Review
Online:
• www.news.com.au
3
• Inspired
• Involved
• Empowered
• Confident
• Satisfied
5
WHO WE
DELIVER TO
Target audience
Who the brand is targeting for profitable
business generation
• Sydney AB+s actively interested in
the world around them
THE WAY WE
DO THINGS
Target markets
The geographical regions targeted for significant
penetrations
Brand values
What the brand stands for and cannot
be compromised on.
• Broader Sydney
• Leadership
• Quality
• Integrity
• Experience
• Reliability
Brand personality
The human characteristics that can
be attributed to the brand. Our Style.
Brand
Personality
Traits
Aspects we
want our brand
to reflect
Undesirable
aspects we want
to avoid
Original
Creative
Challenging
Leaders
Irrelevant
Intelligent
Informed
Knowledgeable
Worthy
Humourous
Witty
Obvious
Childish
Stylish
Modern
Exciting
Fickle
Engaging
Dynamic
Warm
Aloof
Arrogant
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Packshots and images
The packshot or image will always ideally follow the headline. This may vary in horizontal or classified ads. Where
possible packshots should be shot with a slight drop shadow and sit rotated at around 5%. All flat photos or images
used within ads should contain a white border and should not be bled off the page (this does not apply to full bleed
ads). The borders shown throughout this document should be used as a visual guide. Border width will depend on
finished size and should be determined by the art director. Very small ads should not feature packshots.
When choosing a packshot it is important to follow a few simple rules:
- All covers should be as generic as possible to ensure longevity
- Covers should never feature a marketing offer
- Always use the most recent story available
- Always remove the date and price
- The masthead paper should always correspond with the day of the promotion or offer
ie. Saturday offer - use Saturdays paper
It is also important that when combining packshots the masthead on the paper must never be covered or obscured
from view. The example shown below is acceptable.
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Packshot LIBRARY
The following packshots are also available for use. Before use please ensure you have read and followed all the
guidelines on the page five.
FLAT
FOLDED
ROLLED
THE SYDNEY MORNING HERALD AD GUIDELINES APRIL 2005 6
colour
The colour palette shown here should be used across all advertising and POS material when a packshot or image is
not used. Both CMYK and Pantone references have been given. If the image or packshot used is predominantly
light then a colour that is relevant to the content of the ad should be chosen from the colour palette.
Predominantly light images can also be placed on a solid colour background. Please bear in mind when using a
solid background colour the minimum type size for white out text in press is 12pt. Examples of all these executions
are shown within this document.
herald blue
The colour, referred to as ‘HERALD BLUE’, is PMS 280 CV
280 CV
C100 M72 Y0 K18
CMYK
C0 M9 Y100 K18
C100 M35 Y0 K20
C0 M100 Y100 K6
C7 M30 Y67 K25
C100 M30 Y40 K0
C15 M60 Y7 K20
C100 M20 Y75 K25
C4 M62 Y82 K0
110 C
3015 C
485 C
7510 C
7468 C
258 C
349 C
7413 C
Pantone
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
font
Ads and POS material should only ever feature fonts from the Interstate family. In particular - Interstate bold,
Interstate Regular and Interstate Light. In some small size ads it is also acceptable to use Interstate Bold Condensed
(though this is not preferred, and should be avoided). Copy for all ads and POS, where possible, should be left aligned.
The body copy should always be solid black or white reversed out of a solid colour. Colour of headline and logos is
dependant on ad content (see Colour palette).
This is Interstate Light 12345678910
This is Interstate Regular 12345678910
This is Interstate Bold 12345678910
This is Interstate Bold Condensed 12345678910
Full bleed ads
In special cases it is acceptable to use full bleed photography. The content of the image may, at times, determine the
type style and dictate type placement. If type and logos must appear on photographic backgrounds it is preferred that
it either be predominantly dark or light and with very little detail. This will assist with legibility and logo visibility.
POint of sale
POS should follow the same rules that apply to the ads. In some cases it may be necessary to emphasise certain
elements, therefore changes such as resizing images, and leading with large shots for promotions is permitted. Some
examples of how these items can work are shown within this document.
CLASSIFIED ADS
It is preferable that all copy-only classified ads be full colour with all type and logos reversed out in solid white.
Exceptions can be made to this rule if the ad incorporates photography or the tone of the ad requires a different
treatment. Classifieds that feature packshots or photography should follow the same rules as other ads and POS.
Packshots should not feature in ads that are smaller than 12x1 in size. Please note that type in classifieds should never
be set smaller than 8pt.
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
THE SMH MASTHEAD WITH OTHER TITLES
When The Sydney Morning Herald masthead sits alongside The Sun-Herald masthead, the two are divided by a black
line. When other mastheads appear they should sit to the right of the SMH masthead, and where possible, display the
clearance space shown below. They should sit together and not be split.
THE SMH MASTHEAD WITH SECTIONS
When a section is being promoted, The Sydney Morning Herald masthead MUST always appear
in conjunction with the section logo.
The Sydney Morning Herald masthead should be placed in the bottom right hand corner.
The section logo should appear in the bottom left hand corner.
THE SMH MASTHEAD WITH CLASSIFIEDS
When classifieds are being promoted, The Sydney Morning Herald masthead MUST always appear
in conjunction with the relevant classifieds logo.
The Sydney Morning Herald masthead should be placed in the bottom right hand corner.
The classifieds logo should appear in the bottom left hand corner.
No newspaper classifieds logos (eg Drive) are necessary (in this instance) as they are covered by the SMH masthead.
If the ad is 2 columns wide or less, it maybe necessary to put the section/classifieds logo above the SMH masthead,
range right and separated by a 50% black, .7pt keyline. For examples of this see pages 20 & 24.
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
OTHER Logos
All logos (some of which are shown below) are available from www.fairfax.com.au/logos
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 10
10
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
language guidelines
These are the basic written language guidelines for all ads and POS material.
When referring to The Sydney Morning Herald within ads and POS material each word should begin with a capital letter
and always be set in italics. Like this: The Sydney Morning Herald
When referring to The Sun-Herald within ads and POS material each word should begin with a capital letter and be
hyphenated. Like this: The Sun-Herald
The Sydney Morning Herald should never be split across line breaks. If this is a problem due to size restrictions etc
(or if repetition is an issue) then refer to The Sydney Morning Herald as ‘the Herald’. The capital ‘H’ remains however the
capital ‘t’ is no longer used. Italics should be used. Like this: the Herald
When referring to The Australian Financial Review within ads and POS material each word should begin with a
capital letter. Like this: The Australian Financial Review
When referring to all books, newspapers, films and shows, use italics in copy and headlines.
Sections within the paper should never be italicised:
Good Weekend (no ’the’)
Sunday Life Magazine
the(sydney)magazine
The date should always appear in the following format: Day, Month Date, Year. Like this: Friday, February 27, 1987
If the date and month appear without the day, no commas should be used. Like this: February 1987
Other Examples
Friday, February 27, 1987
Friday, February 27
February 27, 1987
February 1987
February last year
Also: 1981-82; 1905-06 (not 1981-2)
Single digits should always appear as words, ie. one, seven, nine
Numbers including 10 and over should appear as numerals, ie. 15, 1984
Numbers should always be used for fractions and percentages, ie. 2 1/2 hours, 2 per cent
All numbers from 1,001 onward should feature a comma after the ‘1’ (please note this does not apply to the
number 1000). Only capitalise the first word in lowercase headings, ie. Featuring 15 beautiful masterpieces.
Use hyphens for compound adjectives ie. drought-stricken, value-added
Use hyphens for adjective noun combinations ie. low-income families
Use hyphens for nouns used adjectivally ie. market-force economies, time-and-motion study
But restraint and commonsense must be exercised so as to not break out in a rash of hyphens.
A long dash can be used in-place of commas.
When names appear, use the persons full name upon first mention, then refer to the person by last name only.
Words to watch
every day (two word)
The term ‘everyday’ should appear as two words (every day) in instances where the word ‘daily’ can take its place. If the
word daily can not replace it then it should be written as one word. Everyday takes the meaning of mundane or ordinary.
filmmaker (one word)
per cent (two words)
Notes
The Fairfax Stylebook is based on the Macquarie Dictionary. If in doubt refer to the Dictionary. In general, the Marketing
Director does not like to ask questions in our advertising. His belief is that a newspaper should make statements and
not ask questions.
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 11
11
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Headline, Copy
20x4
HEADLINE IN
INTERSTATE BOLD
RANGE LEFT,
TRACKED at -5
(not actual
size)
Subhead in interstate bold, 12pt on 14pt minimum leading,
and after a ‘space after’ of 2.
If the ad is copy only then the
headline should be followed
by a partition line that runs
the length of the longest
line in the headline. It should
be coloured 50% black (or
white reversed out of a solid
colour) and be .7pt in weight.
This is then followed by the
subheading and then the
body copy. Landscape ads
may look better without
the keyline (see below)
depending on the width of
the ad, length of headline
and amount of text etc. This
can be decided on a case by
case basis.
See page 3 for more
Body copy in interstate light 8.5pt preferably with at least 11pt leading, range left with
a 'space after' of 1 between paragraphs. Leading to be set at 12 pt. The CTA is to be in
interstate bold 10pt with The Sydney Morning Herald in interstate bold italic, with a 'space
after' the body copy pf 3. Jioudsfio opf midsf9o opsdfom okdsiudidi kd odufoi kduiduf owte
hsew yhetf, mnlh ugphjoy hste gdtye cvzxcs gydsyd vbcsy.
Body copy in interstate Light 8.5pt preferably with at least 11pt leading, range left with a
'space after' of 1 between paragraphs.
HEADLINE IN INTERSTATE BOLD
RANGE LEFT, TRACKED at -5
Subhead in interstate bold, 12pt on 14pt minimum leading, and after a ‘space after’ of 2.
Body copy in interstate light 8.5pt preferably with at least 11pt leading, range left with a 'space after' of 1 between paragraphs. Leading to be set at 12 pt. The CTA is to be in interstate
bold 10pt with The Sydney Morning Herald in interstate bold italic, with a 'space after' the body copy pf 3. Jioudsfio opf midsf9o opsdfom okdsiudidi kd odufoi kduiduf owte hsew yhetf,
mnlh ugphjoy hste gdtye cvzxcs gydsyd vbcsy.
Body copy in interstate Light 8.5pt preferably with at least 11pt leading, range left with a 'space after' of 1 between paragraphs.
10x7 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 12
12
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
20x4
(not actual
size)
Headlines should always
run from the left side of the
page. However, they can be
in either caps or in sentence
case, depending on which
suits the creative concept
at hand.
See page 3 for more
HEADING IN INTERSTATE
BOLD CAPS RANGE LEFT,
TRACKED AT -5
Body copy in interstate light 8.5pt preferably with at least 11pt leading, range left with a 'space
after' of 1 between paragraphs. Leading to be set at 12 pt. The CTA is to be in interstate bold 10pt
with The Sydney Morning Herald in interstate bold italic, with a 'space after' the body copy pf 3.
Jioudsfio opf midsf9o opsdfom okdsiudidi kd odufoi kduiduf owte hsew yhetf, mnlh ugphjoy hste
gdtye cvzxcs gydsyd vbcsy.
Body copy in interstate Light 8.5pt preferably with at least 11pt leading, range left with a 'space
after' of 1 between paragraphs.
Every day in The Sydney Morning Herald.
HEADING IN INTERSTATE BOLD
CAPS RANGE LEFT, TRACKED
AT -5
Body copy in interstate light 8.5pt preferably with at least 11pt leading, range left with a 'space after'
of 1 between paragraphs. Leading to be set at 12 pt. The CTA is to be in interstate bold 10pt with The
Sydney Morning Herald in interstate bold italic, with a 'space after' the body copy pf 3. Jioudsfio
opf midsf9o opsdfom okdsiudidi kd odufoi kduiduf owte hsew yhetf, mnlh ugphjoy hste gdtye cvzxcs
gydsyd vbcsy.
Body copy in interstate Light 8.5pt preferably with at least 11pt leading, range left with a 'space after'
of 1 between paragraphs.
Every day in The Sydney Morning Herald.
10x7 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 13
13
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Image deep etched, Headline, Copy,
Call to action (this CTA style for classifieds – sellers only)
20x4 (not actual size)
SELL YOUR
VIPER
FOR THE PRICE
OF A WIPER.
From just $24, place an ad in Drive on Friday
and Saturday for 2 weekends, plus 14 days
online at drive.com.au and reach almost 1.5 million*
potential car buyers.
Call 13 25 35 or visit drive.com.au
*Source: Roy Morgan Research, Sept 04.
Buy, sell & know cars
SELL YOUR VIPER FOR
THE PRICE OF A WIPER.
From just $24, place an ad in Drive on Friday and Saturday for 2 weekends, plus
14 days online at drive.com.au and reach almost 1.5 million* potential car buyers.
Call 13 25 35 or visit drive.com.au
*Source: Roy Morgan Research, Sept 04.
Buy, sell & know cars
10x7 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 14
14
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Image with bleed, Headline, Copy,
Call to action (this CTA style for classifieds – sellers only), t&c's
28x5 (not actual size)
10x11 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 15
15
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Headline, Packshot, Copy, Call to action
20x4
The quickest way
to sell your home
If the ad contains a packshot
or visual and copy then the
partition line is not used.
Instead the headline is
followed by the shot, which is
in turn followed by the body
copy. This is followed by the
CTA and SMH logo, (which
always appears in the bottom
right hand corner).
See page 3 for more
Every week, 1.4 million people in NSW turn to The Sydney Morning Herald when ooking to buy
a house, land or unit. That’s right – you can advertise your car in The Sydney Morning Herald’s
Drive section, ooking to buy a house, land or unit. That’s right – you can advertise your
car in The Sydney Morning Herald’s Drive section, part of Sydney’s
biggest Classifieds, over 5 days and online for just $29.70. That’s less than $6 a day to reach
the largest number of potential car buyers in NSW every week.
Every Thursday in The Sydney Morning Herald.
The quickest way to sell
your home
Every week, 1.4 million people in NSW turn to The Sydney Morning Herald when ooking to buy a house, land or
unit. That’s right – you can advertise your car in The Sydney Morning Herald’s Drive section, ooking to buy a
house, land or unit.
That’s right – you can advertise your car in The Sydney Morning Herald’s Drive section, part of Sydney’s
biggest Classifieds, over 5 days and online for just $29.70. That’s less than $6 a day to reach the largest
number of potential car buyers in NSW every week.
Every Thursday in The Sydney Morning Herald.
10x7 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 16
16
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Additional logos, Image, Headline, Call to action, Copy
20x4 (not actual size)
Sydney’s original and best fresh produce market
The Sydney Morning Herald
Good Living Growers’
Market
November 5, 2005. 7–11am.
For the freshest of ingredients including herbs, fruits and vegetables, meats and
poultry, bread and oils visit the market that offers the lot. Do your shopping, relax
with a coffee and The Sydney Morning Herald, while enjoying the fabulous
atmosphere a fresh produce market can offer.
Enquiries 9282 3606.
Sydney’s original and best fresh produce market
The Sydney Morning Herald
Good Living Growers’ Market
Pyrmont Bay Park (opposite Star City Casino)
August 6, 2005. 7–11am
For the freshest of ingredients including herbs, fruits and vegetables, meats and poultry, bread and
oils visit the market that offers the lot. Do your shopping, relax with a coffee and The Sydney Morning
Herald, while enjoying the fabulous atmosphere a fresh produce market can offer.
Enquiries 9282 3606.
10x7 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 17
17
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Colour background with reversed type & packshot alternative
20x4 (not actual size)
Your new job in Health or Science
is probably in Health and Science.
If you’re looking for a new job in Health or Science, start your search in Health and
Science, part of Sydney’s biggest classifieds. With the largest number of Health and
Science jobs in New South Wales, plus great articles and advice - it’s all there.
Every Thursday in The Sydney Morning Herald.
Where else would you find
a geneticist on top of a gynaecologist?
If you’re looking for a new job in Health or Science, start your search in Health and Science, part of Sydney’s
biggest classifieds. With the largest number of Health and Science jobs in New South Wales, plus great articles
and advice - it’s all there.
Every Thursday in The Sydney Morning Herald.
10x7 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 18
18
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Full bleed
POLICE PURSUITS.
THE DEADLY COST.
The NSW Police are involved in 4 times more
high-speed car chases than the notorious
LAPD and they are involved in more fatal
pursuits than any other state in Australia.
These are just some of the shocking facts
the police don’t want you to know.
Don’t miss tomorrows Herald START A CONVERSATION
In special cases it is acceptable to use full bleed photography. The content of the image may, at times, inform the type style and
dictate type placement. If type and logos must appear on photographic backgrounds it is preferred that it either be
predominantly dark or light and with very little detail. This will assist with legibility and logo visibility.
See page 8 for more
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 19
19
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Odd sizes
HEADING IN INTERSTATE
BOLD CAPS RANGE LEFT,
TRACKED AT -5
Body copy in interstate light 8.5pt preferably
with at least 11pt leading, range left with a
'space after' of 1 between paragraphs. Leading
to be set at 12 pt. The CTA is to be in interstate
bold 10pt. Body copy in interstate light 8.5pt
preferably with at least 11pt leading.
Every day in the Herald.
8x4 (not actual size)
HEADING IN INTERSTATE
BOLD CAPS RANGE LEFT,
TRACKED AT -5
Body copy in interstate light
8.5pt preferably with at least
11pt leading, range left with
a 'space after' of 1 between
paragraphs. Leading to be
set at 12 pt. The CTA is to be
in interstate bold 10pt. Body
copy in interstate light 8.5pt
preferably with 11pt leading.
Every day in the Herald.
10x3 (not actual size)
HEADING IN INTERSTATE
BOLD CAPS RANGE LEFT,
TRACKED AT -5
The CTA is to be in interstate bold
10pt. Body copy in interstate
light 8.5pt preferably with at least
11pt leading.
Everyday in the Herald.
6x2 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 20
20
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Competitions & Coupons
Ads with special features such as forms, extensive terms and conditions or multiple images, may vary in layout however all efforts should be made
to follow these basic rules.
MEET WRITER, DIRECTOR AND
ACTOR SCOTT RYAN
The Sydney Morning Herald and Dendy Cinemas proudly present an exclusive preview of Scott Ryan’s darkly comic,
fictionalised documentary The Magician. The screening will be followed by a Q&A with Ryan and producers
Michele Bennett and Nash Edgerton, to be hosted by The Sydney Morning Herald’s film writer Garry Maddox.
Rated MA 15+, the screening will take place at 6.30pm on Tuesday, September 27, at the Dendy Newtown Cinema,
261 King St, Newtown. The Sydney Morning Herald has 60 double preview passes to give away to readers for this event.
To enter, phone 1900 969 486 your name, address and contact details before midnight on
Sunday, September 18. Legion Interactive maximum call cost 55 cents (GST included).
Mobile and public phones extra.
If you are not one of the lucky 60 entrants, tickets are available for $15/$12 in advance by phoning 9550 5699, or on the night.
Terms and conditions: Callers must be 18. Inaudible recordings will not be included in the draw. Lines open on Saturday, September 17 at 12.01am and close on Sunday, September
18 at 11.59pm. The winners will be randomly selected by Legion Interactive at 100 William Street, East Sydney, on Monday, September 19 at 9.30am and will be notified by mail.
Each winner will receive a double preview pass to The Magician. Employees of John Fairfax Publications and its associated agencies, and their families, are ineligible to enter.
Personal information is collected by the promoter, John Fairfax Publications, of GPO Box 506,Sydney, NSW 2001, and will be used for the distribution of prizes. John Fairfax
Publications accepts no responsibility for any loss, damages or injury incurred in connection with taking up the prize. This competition is open only to residents of NSW and the
ACT. Prizes are not transferable and cannot be exchanged for cash or kind. Total prize value $1800. Authorised under permit numbers: NSW: TPL05/02736 ACT: TP05/1043.
INTERSTATE BOLD RANGE LEFT TRACkED AT -
Subhead in Interstate Regular, 12pt/14pt minimum leading, and a ‘paragraph space after’ of
2 Subhead in Interstate Regular, 12pt/14pt minimum leading
DISCOUNT COUPON
DISCOUNT COUPON
Body copy in Interstate Regular 8.5pt preferably with at least 11pt leading, range left with a ‘space after’ of 1 between
paragraphs. Copy in Interstate Regular 8.5pt preferably with at least 11pt leading, range left with a ‘space after’ of 1
between paragraphs. Write your answers to the questions from each day of the quiz in the spaces provided.
There’s a different set of questions to answer from each day of the Herald this week from today until Saturday, and then again next
Monday. Then send in your answer forms to the address below along with a completed entry form with your personal details (Entry
form will appear Saturday, January 3).
Every Wednesday
START A CONVERSATION
Terms & Conditions: Should never be smaller than 6/6pt in Interstate Light, justified and tracked in to a maximum of - 4. Terms & Conditions: Should never be smaller than 6/6pt in Interstate Light, justified and tracked in to a maximum of - 4Terms & Conditions: Should
never be smaller than 6/6pt in Interstate Light, justified and tracked in to a maximum of - 4Terms & Conditions: Should never be smaller than 6/6pt in Interstate Light, justified and tracked in to a maximum of - 4Terms & Conditions: Should never be smaller than 6/6pt in
Interstate Light, justified and tracked in to a maximum of - 4Terms & Conditions: Should never be smaller than 6/6pt in Interstate Light, justified and tracked in to a maximum of - 4Terms & Conditions: Should never be smaller than 6/6pt in Interstate Light, justified and
tracked in to a maximum of - 4Terms & Conditions: Should never be smaller than 6/6pt in Interstate Light, justified and tracked in to a maximum of - 4Terms & Conditions: Should never be smaller than 6/6pt in Interstate Light, justified and tracked in to a maximum of - 4
WIN a $20,000 SONY
Home Theatre Package
To enter
As official newspaper of the Sydney Home Show, The Sydney Morning Herald
is giving you an opportunity to win a $20,000 Sony Home Theatre package of
Name:
Go to The Sydney Home Show (May
12 - 15) and drop this coupon in the box
at The Sydney Morning Herald
Information Booth.
Address:
• a 60” Grand Wega TV and stand
• DVD Player
• HD Set Top Box
• Receiver, Speakers and Subwoofer
Daytime No:
Terms and conditions: Competition closes at 6pm on Sunday, May 15. Entrants are required to fill in an original coupon found in
The Sydney Morning Herald on April 23, April 30 and May 7, or at The Sydney Morning Herald Information Stand at The Sydney
Home Show event, Sydney Exhibition and Convention Centre, Darling Harbour, on May 12-15. Completed entry forms are to be
taken to The Sydney Morning Herald Information Stand at The Sydney Home Show event from May 12-15. The first valid entry
drawn will win a SONY Home Theatre package valued at $20,000. If the product model on offer is no longer available at the
time of the draw, an equivalent model will be provided instead. No responsibility is accepted for variation in the value of the
prizes. The winner will be notified by phone, mail and winner’s names will be published in The Sydney Morning Herald public
notice section on Saturday, May 28. Authorised under permit numbers NSW: TPL05/04044 ACT: T05/1525. For full terms &
conditions see today's public notice section.
Email:
I do not wish to receive further information
from The Sydney Morning Herald
all 10x7s (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 21
21
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Colour background with reversed type, Headline, Copy
INTERSTATE BOLD
RANGE
LEFT,
INTERSTATE BOLD
TRACKED
AT
-5
RANGE LEFT,
TRACKED AT -5
It is preferable that all copyonly classified ads be full colour
with all type and logos reversed
out in solid white. Exceptions
can be made to this rule if the
ad incorporates photography
or the tone of the ad requires a
different treatment.
See page 6 for more
Subhead in Interstate Bold, 12pt on 14pt minimum
leading, and a ‘space after’ of 2.
Body copy in Interstate Regular 8.5pt preferably with at least 12pt
leading, range left with a ‘space after’ of 1 between paragraphs. Write
Subhead
in Interstate
Bold,
14pt minimum
your answers
to the questions
from each day
of the12pt
quiz inon
the spaces
leading,
and a set
‘space
after’
of 2.from each day of the
provided.
There’s a different
of questions
to answer
Herald this week from today until Saturday, and then again next Monday.
Body copy in Interstate Regular 8.5pt preferably with at least 12pt
Then send
in your
answer
the address
along with
a completed
leading,
range
leftforms
with ato‘space
after’below
of 1 between
paragraphs.
Write
entry form
yourto
personal
detailsfrom
formeach
with your
your with
answers
the questions
day ofpersonal
the quizdetails.
in the spaces
provided. There’s a different set of questions to answer from each day of the
Herald this week from today until Saturday, and then again next Monday.
Then send in your answer forms to the address below along with a completed
entry form with your personal details form with your personal details.
Call to action 02 1234 5678
START A CONVERSATION
Call to action 02 1234 5678
START A CONVERSATION
20x4 (not actual size)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 22
22
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Odd sizes, Colour background with reversed type,
Headline only & Headline, Copy
HEADING IN
INTERSTATE BOLD
CONDENSED
HEADING INCAPS,
RANGE
LEFT, BOLD
INTERSTATE
TRACKED
AT -5
CONDENSED
CAPS,
Body
copy in LEFT,
Interstate
RANGE
Regular 13pt preferably with
AT range
-5
atTRACKED
least 16pt leading,
EXECUTIVE
JOBS
HEADING IN INTERSTATE
BOLD
CONDENSED
CAPS,
HEADING
IN INTERSTATE
RANGE
LEFT,
TRACKED
AT -5
BOLD CONDENSED CAPS,
RANGE
Body
copy in LEFT,
InterstateTRACKED
Regular 8pt AT -5
preferably with at least 10pt leading,
Bodyleft
copy
in Interstate
Regular
8pt
range
with
a ‘space after’
of 1 between
preferably with at least 10pt leading,
paragraphs.
range left with a ‘space after’ of 1 between
paragraphs.
START A CONVERSATION
START A CONVERSATION
6x2 (not actual size)
left with a ‘space after’ of 1
Body copy
in Interstate
between
paragraphs.
Regular 13pt preferably with
at least 16pt leading, range
left with a ‘space after’ of 1
between paragraphs.
NOW ALSO IN
WEDNESDAY'S
HERALD
START A CONVERSATION
24x1 (not actual size)
24x2 (not actual size)
START A CONVERSATION
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 23
23
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Odd sizes, Colour background with reversed type,
Headline, Copy, Section logo & masthead
HEADING IN
INTERSTATE BOLD
CONDENSED CAPS,
RANGE LEFT,
TRACKED AT -5
Body copy in Interstate
Regular 13pt preferably with
at least 16pt leading, range
left with a ‘space after’ of 1
between paragraphs.
HEADING IN INTERSTATE BOLD
CONDENSED CAPS, RANGE LEFT,
TRACKED AT -5
Body copy in Interstate Regular 13pt preferably
with at least 16pt leading, range left with a
‘space after’ of 1 between paragraphs.
Interstate Regular 13pt preferably with at
least 16pt leading, range left with a ‘space
after’ of 1 between paragraphs.
THE SYDNEY MORNING HERALD AD GUIDELINES JANUARY 2006 24
POINT OF SALE
Masthead, Cover, Call to action
INSIDE this SATURDAY
570x405 (SHOWN AT 40%)
THE SYDNEY MORNING HERALD AD GUIDELINES JANUARY 2006 25
POINT OF SALE
Coloured background, Masthead, Cover, Call to action
EVERY WEDNESDAY
570x405 (SHOWN AT 40%)
THE SYDNEY MORNING HERALD AD GUIDELINES JANUARY 2006 26
POINT OF SALE
Masthead, Product, Call to action
ABC CLASSIC FM CD
FREE THIS SATURDAY
297x420 (SHOWN AT 50%)
THE SYDNEY MORNING HERALD AD GUIDELINES JANUARY 2006 27
Promotion with form, SMH & SH equal weighting
HOTEL SUMMER SPECIAL
0% off for the month of january
The Offer
During the peak holiday period in January, Fairfax is offering hotels the chance to provide their guests
with The Sydney Morning Herald and The Sun-Herald for 50% off the RRP. This special offer will allow
you to provide your guests over the Summer Season with two of the leading newspapers for a great
price. This will be a great valued-added service which you can offer your guests.
Minimum Order
40 The Sydney Morning Herald per day Monday – Saturday
40 The Sun-Herald – Sunday
YES, I would like to take advantage of the 50% off Sydney Morning Herald and Sun Herald
publications for the period January 10 – February 6, 2005
Copies of The Sydney Morning Herald Monday – Friday (at 60c per copy)
Copies of The Sydney Morning Herald Saturday (at $1.20 per copy)
Copies of The Sun-Herald Sunday (at 80c per copy)
Hotel Name
Address
Postcode
Telephone
Signature
Fax
Name (please print)
*Offer available to selected hotels where normal home delivery exists.
For all enquires contact Sharon Millar or Nick Mahoney 02 9282 3164
To order simply complete the below form and return by fax to Sharon Millar on 02 9282 3520 by December 31, 2004.
20x4
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 28
28
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
SAATCHI SMGH349
Promotion, SMH & SH equal weighting
DAYS FOR ONLY $6.0 A WEEk – SAVE MORE THAN %
A subscription to The Sydney Morning Herald and The Sun-Herald means you’ll be a step ahead
before you’ve even taken a step outside. FREE home delivery and the most insightful and
in-depth sections on news, sport, business and entertainment ensure you’ll have an edge on
the world. All for only $6.50 a week*.
Call 922 6 or visit www.smh.com.au/delivery
Terms and conditions: Offer is valid in NSW and the ACT where normal home delivery exists and is valid until December 31,
2005. Price is GST-inclusive. *Payment is direct debited every four weeks from your credit card or bank account and continues
unless otherwise advised.
20x4
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 29
29
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Enterprise Advertisement
READER OFFER
Celebrate the colours of Australia
Now you can own a limited edition artwork from
The Sydney Morning Herald by acclaimed artist Sieglinde Battley.
- Original Artwork by talented artist Sieglinde Battley
- Strictly limited to 500 individually numbered and signed prints
- Accompanied by a Certificate of Authenticity
- Beautifully presented in choice of frames.
Commissioned exclusively by The Sydney Morning Herald, the
original painting by Sieglinde Battley appeared on the cover of the
Australia Day 2005 special edition. Against the hot reds and
oranges of our outback landscape, small native animals are
depicted. Born in East Prussia, Battley migrated to Australia in
1982 and has exhibited extensively both here and overseas.
Printed on quality archive photographic paper, image size is
370mm x 480mm. Presented in a 7cm matt with a choice of frame
colours (black, mocha and walnut), your finished framed size is
approx 570mm x 680 mm. This Herald limited issue will not last –
avoid disappointment by calling to reserve your print today.
Title: Dingo Creek by Sieglinde Battley
Framed image measures approx 570mm x 680 mm
Signed Print - Framed $419 each. Subscribers pay only $359
Signed Print - Unframed $239 each. Subscribers pay only $199
To order, complete the coupon, call 100 66 09
or go to www.smh.com.au/store
Terms and conditions: Plus postage and handling $40 per framed print and $18 per unframed print. Delivery to Australian addresses only (no post office
boxes). Allow 25 working days for delivery. Courier will call a day prior to confirm suitable delivery time - so a daytime phone number is required. All prices
quoted in Australian dollars. Prints are covered by a 30 day, 100% satisfaction guarantee from date of delivery. Call Centre operates 7am - 7pm Mon to Fri;
7am - 12pm Sat, Sun and Public Holidays
Please complete the coupon if ordering by mail. Send to: Aus Day 2005 Limited Editions, Reply Paid 7023,
Sydney NSW 2001.
Title
First Name
Surname
Address
Suburb
State
Postcode
Email Address
Home Phone (
)
Work (
)
Are you a subscriber? Yes / No
Subscriber Number
Please send me
Frame (black, mocha and walnut)
Price
Qty
Total
Aus Day 2005 - framed
Aus Day 2005 - unframed
Courier and handling costs ($40 framed and $18 unframed)
Total
Yes, I have enclosed my cheque/money order made payable to “John Fairfax Publications” OR charge my
Bankcard
Visa
Mastercard
Diners
Amex
Expiry
/
Name on card
Signature
We have other exciting Reader Offers which may be of interest to you. If you do not wish to receive notice of
these Herald offers, then please tick this box
OFFER CODE: SMH-123456
20x4
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 30
30
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Enterprises Advertisement
BOOK OFFER
ARE YOU ADDICTED TO SUDOKU YET?
Anyone who has tried one of these addictive puzzles will tell you; Sudoku is a puzzle
you will not want to put down. Whether you are attempting your first grid, or already
a fan, The Sydney Morning Herald can help you get your head around these popular
number puzzles.
Out
Now
Sudoku - This collection of 132 new puzzles are graded so you can start at a gentle level and, as
your confidence grows, move onto
the more difficult and even diabolical
examples. Includes an introduction
by compiler Michael Mepham will
suggestions to help you master
Sudoku. (RRP $14.95)
How to Sudoku - A great introduction
to Sudoku for those attempting
their first few puzzles. Includes 52
tried and tested tips and tactics by
mathematician Robin Wilson, as well
as examples and practice grids to help
you hone your skills. It’s the perfect
companion book to Sudoku. (RRP
$9.95)
Available at all good newsagents and bookstores.
Or buy direct from the Sydney Morning Herald store.
To order: complete the coupon, call 1300 656 059 or go to www.smh.com.au/store
*Terms and conditions: Subject to stock availability. Additional Postage and handling cost of $2.95 per book. Delivery to Australian
addresses only and within 10 working days of purchase. All prices quoted in Australian dollars. Books are covered by 100% satisfaction
guarantee for 30 days from date of order.
Please complete the coupon if ordering by mail.
Send coupon to: Sudoku Puzzle Book, Reply Paid 7023, Sydney NSW 2001.
Title
First Name
Surname
Address
State
Suburb
Postcode
Home Phone (
Email Address
)
Work (
Please send me:
Sudoku (puzzle book)
How to Sudoku
Qty
)
Price
$12.95
$7.95
P& H (per book)
$2.95
$2.95
Total
Yes, I have enclosed my cheque/money order made payable to “John Fairfax Publications”
OR charge my
Bankcard
Visa
Mastercard
Diners
Amex
Expiry
Name on card
/
Signature
We have other exciting Reader Offers which may be of interest to you. If you do not wish to receive notice of these Herald
offers, then please tick this box
OFFER CODE: SMH-XXXXZ
20x14
THE SYDNEY MORNING HERALD AD GUIDELINES JANUARY 2006 31
Enterprises Advertisement
10x7 (SHOWN AT 65%)
Enterprise Advertisement with 3rd party partners
READER OFFER
Please complete the coupon if ordering by mail. Send coupon to: WWDIRECT, Reply Paid 990, Castle Hill NSW 1765.
BLUE ITALIAN DINNER SET
Title
RRP $825.00 NOW $595.00
Purchase a Spode Blue Italian Dinner Set (with a 25% saving)
PLUS receive a FREE set of six Spode miniature plates (valued at $119).
24 Piece Dinner Set includes:
4 Dinner Plates: 27cm, 4 Entrée Plates: 23cm,
4 Bread & Butter Plates: 16cm, 4 Soup Plates: 23cm,
4 Teacups & Tea Saucers.
Dishwasher & microwave safe
Postcode
Email Address
)
Work (
Please send me:
The Spode Blue Italian dinner set has been reproduced from a wealth of
authentic engravings and moulds using the same unique techniques that
were perfected by this quintessentially English company in 1784.
SAVE OVER 35%
Surname
Suburb
State
Home Phone (
Spode’s famous Blue Italian design has been in constant production since 1816.
The main scene of Roman ruins is framed by the 18th Century Imari Oriental
border, creating the unique look the design is admired and renowned for.
First Name
Address
)
Qty
Price
Spode 24 Piece Blue Italian Dinner Set
Total
$595.00
Postage and Handling
$15.00
FREE set of six Spode Miniature Plates
Exclusive Herald Offer – FREE set of six Spode miniature plates
(valued at $119) including Aesops Fables, Caramanian, Castle,
Greek, Lucano, Milkmaid. 8cm (3.2”) diameter each
Total
Yes, I have enclosed my cheque/money order made payable to “WWDIRECT”
OR charge my
Bankcard
Visa
Mastercard
ORDER NOW: Call 1300 368 791
(9am-5pm EST Mon-Fri, Quote offer code: SMH-NNNNZ)
Terms and conditions: Your contract for sale of goods is with WWDIRECT of 20 Anella Avenue, Castle Hill, NSW. Offer subject to stock
availability. Price quoted is in Australian dollars and includes GST. If you are not completely satisfied with your order, you may return it in
the same condition within 30 days for a full refund or within 14 days from the date of delivery if the goods are damaged or faulty.
Expiry
Name on card
/
Signature
We have other exciting Reader Offers which may be of interest to you. If you do not wish to receive notice of these Herald offers,
then please tick this box
OFFER CODE:SMH-XXXXZ
10x11 (SHOWN AT 44%)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 32
32
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005
Enterprises Advertisement with 3rd party partners & coupon
READER OFFER
BLUE ITALIAN DINNER SET
RRP $825.00 NOW $595.00
The Spode Blue Italian dinner set has been reproduced from a wealth of authentic engravings and moulds
using the same unique techniques that were perfected by this quintessentially English company in 1784.
Spode’s famous Blue Italian design has been in constant production since 1816. The main scene of Roman
ruins is framed by the 18th Century Imari Oriental border, creating the unique look the design is admired and
renowned for.
SAVE OVER 35%
Purchase a Spode Blue Italian Dinner Set (with a 25% saving)
PLUS receive a FREE set of six Spode miniature plates (valued at $119).
24 Piece Dinner Set includes:
4 Dinner Plates: 27cm, 4 Entrée Plates: 23cm,
4 Bread & Butter Plates: 16cm, 4 Soup Plates: 23cm,
4 Teacups & Tea Saucers.
Dishwasher & microwave safe
Exclusive Herald Offer – FREE set of six Spode miniature plates (valued at
$119) including Aesops Fables, Caramanian, Castle, Greek, Lucano, Milkmaid.
8cm (3.2”) diameter each
ORDER NOW: Call 1300 368 791
(9am-5pm EST Mon-Fri, Quote offer code: SMH-NNNNZ)
Terms and conditions: Your contract for sale of goods is with WWDIRECT of 20 Anella Avenue, Castle Hill, NSW. Offer subject to stock
availability. Price quoted is in Australian dollars and includes GST. If you are not completely satisfied with your order, you may return it in
the same condition within 30 days for a full refund or within 14 days from the date of delivery if the goods are damaged or faulty.
Please complete the coupon if ordering by mail. Send coupon to: WWDIRECT, Reply Paid 990, Castle Hill NSW 1765.
Title
First Name
Surname
Address
Suburb
State
Home Phone (
Postcode
Email Address
)
Work (
Please send me:
)
Qty
Price
Spode 24 Piece Blue Italian Dinner Set
Total
$595.00
Postage and Handling
$15.00
FREE set of six Spode Miniature Plates
Total
Yes, I have enclosed my cheque/money order made payable to “WWDIRECT”
OR charge my
Bankcard
Visa
Mastercard
Expiry
Name on card
/
Signature
We have other exciting Reader Offers which may be of interest to you. If you do not wish to receive notice of these Herald offers,
then please tick this box
OFFER CODE:SMH-XXXXZ
20x14
THE SYDNEY MORNING HERALD AD GUIDELINES JANUARY 2006 33
3rd party partners Advertisements (Enterprises)
TRAVEL SERVICE
JOIN WORLD RENOWNED CHEF, CHRISTINE
MANFIELD ON EXOTIC SPICE JOURNEYS –
MOROCCO & INDIA
Discover the intoxicating world of spice in a journey through Morocco or
India, sharing Chef Christine Manfield’s passion and knowledge of food
and travel. Explore the souks of Fez & Marrakech, or visit the colourful
spice markets of India. With Chris as your guide you’ll uncover a world
behind the scenes, participating in cooking classes and dining in some
of the world’s least-known, but most exciting restaurants. You’ll stay in
luxurious Moroccan Riads, or sumptuous Indian Heritage Hotels, Palaces
and Forts while exploring the food, culture, art and history of the regions.
Join Chris on one of these amazing journeys; spice up your life by
combining two; or for the journey of a lifetime savour all three!
MOROCCAN SPICE
4 – 16 November 2005
12 nights ex Casablanca
$8,970 per person twin share
SPICES OF INDIA – NORTH & SOUTH
19 November – 3 December 2005
14 nights ex Madras
$8,400 per person twin share
INDIAN SPICE – RAJASTHAN
3 – 14 March, 2006
11 nights ex Dehli
$ 6,850 per person twin share
Christine Manfield is one of Australia’s most celebrated chefs,
a perfectionist inspired by complex flavours and a writer whose
successful books, Paramount Cooking, Christine Manfield Desserts,
Spice and Stir, have spiced up the lives of keen cooks from Melbourne
to Manchester and Manhattan. Chris has travelled on a number of
spice trips and has an in depth knowledge about the destinations we
have chosen for these unique trips. Christine Manfield will be flying
with Emirates, the multi awarding winning airline.
Find great value travel insurance at
www.smh.com.au/store
For full terms and conditions, or to request further information
please call 1300 130 218 or go to www.smh.com.au/store
Terms and conditions: Tour operated by The Classic Safari Company Pty Ltd Lic No. 2TA 003473 ABN 20
002 789 559. Different conditions apply per tour. Prices per person twin share. Single occupancy fares
available – limited rooms available. Cancellation policy applies. For full terms and conditions, please call the
number listed or visit the website.
20x3
TRAVEL SERVICE
JOIN WORLD RENOWNED CHEF, CHRISTINE MANFIELD ON
EXOTIC SPICE JOURNEYS – MOROCCO & INDIA
MOROCCAN SPICE
4 – 16 November 2005
12 nights ex Casablanca - $8,970 per person twin share
SPICES OF INDIA – NORTH & SOUTH
19 November – 3 December 2005
14 nights ex Madras - $8,400 per person twin share
Discover the intoxicating world of spice in a journey through Morocco or India, sharing Chef Christine Manfield’s passion and knowledge of food
and travel. Explore the souks of Fez & Marrakech, or visit the colourful spice markets of India. With Chris as your guide you’ll uncover a world
behind the scenes, participating in cooking classes and dining in some of the world’s least-known, but most exciting restaurants. You’ll stay
INDIAN SPICE – RAJASTHAN
in luxurious Moroccan Riads, or sumptuous Indian Heritage Hotels, Palaces and Forts while exploring the food, culture, art and history of the
3 – 14 March, 2006
11 nights ex Dehli - $6,850 per person twin share
regions. Join Chris on one of these amazing journeys; spice up your life by combining two; or for the journey of a lifetime savour all three!
Find great value travel insurance at www.smh.com.au/store
For full terms and conditions, or to request further information please call
1300 130 218 or go to www.smh.com.au/store
Terms and conditions: Tour operated by The Classic Safari Company Pty Ltd Lic No. 2TA 003473
ABN 20 002 789 559. Different conditions apply per tour. Prices per person twin share. Single
occupancy fares available – limited rooms available. Cancellation policy applies. For full terms and
conditions, please call the number listed or visit the website.
Christine Manfield is one of Australia’s most celebrated chefs, a perfectionist
inspired by complex flavours and a writer whose successful books, Paramount
Cooking, Christine Manfield Desserts, Spice and Stir, have spiced up the lives
of keen cooks from Melbourne to Manchester and Manhattan. Chris has
travelled on a number of spice trips and has an in depth knowledge about the
destinations we have chosen for these unique trips. Christine Manfield will be
flying with Emirates, the multi awarding winning airline.
10x11 (SHOWN AT 44%)
THETHE
SYDNEY
MORNING
HERALD
AD GUIDELINES
JANUARY
2006 34
34
SYDNEY
MORNING
HERALD
AD GUIDELINES
APRIL 2005