The Premium Brand in Fashion and Design - German

The Premium Brand in Fashion and Design
Summer Collection
The Premium Brand in Fashion and Design
2014
Introducing the MARYAN MEHLHORN Spring/Summer Collection 2014:
high-fashion pieces, reduced clean styles and seductively romantic
stories – a unique look with an equally unique colour palette that ranges
from light, airy sorbet hues all the way to rock-inspired summer darks.
Inspirations and key points:
Runway-ready – Glam Rock is the new trend and it is represented in the MARYAN MEHLHORN collection with an abundance of
metallic details.
Folkloric designs, animal prints, masterpieces of
artisan craftsmanship and colours ranging from light desertbeige to warm and spicy terra-brown create an ethnic spirit.
Polka dots bring the Dolce Vita of famous style icons back to life.
Striking prints are as much a part of summer as are sun, sand
and sea. MARYAN MEHLHORN expertly combines delicate,
colourful designs such as lace flowers with solid colours.
Elegant solid colours feature wonderfully eye-catching
decorative elements.
Breath-taking couture styles charm with hand-stitched braiding,
sophisticated pleating and artistic 3D effects.
Be the “Queen of Spades” with MARYAN MEHLHORN’s unique
spin on the classic bandeau style. Select materials accentuate the must-have accessories:
luxurious kaftans in linen-viscose and genuine leather toe-post
sandals with gemstones.
Two new shaping dresses in black, pistachio and red complete
the look.
the breezy feel-good brand
For every style
For every shape
For every age
CUP A – H
The Summer Collection 2014 –
your plus for good sales:
A wider range of bikinis and younger
cuts like bandeaus and triangles as well as
new bottoms skilfully lives up to the fashion expectations in summer 2014
Diverse cover-ups have something in
store for every taste and offer versatile,
collection-wide combination options
Broad stories appeal to a large target group
with commercial themes and a variety
of cuts – every type of woman will find the
perfect beach outfit in Lidea
Diverse designs like dots, stripes and
motif prints are the trendy foundation for an
attractive range of beachwear in the
new season
The all-time favourite theme Nautical is available in the NOS programme
and will be offered with the corresponding
window kit
A large range of cup sizes (A to H cup)
with guaranteed fit perfectly suits all body
shapes
Consumers will be excited by the excellent
value for money
Spring / Summer 2014
Following the successful launch of the Lidea Nightwear & Loungewear collection for
A/W 2013/14, the brand continues to make a statement with sassy, casual styles with
a loungy feel. Focusing even stronger on Mix&Match, the four new stories _ in two
solid-colour and print themes each _ present themselves fashionable and trendy. Their
fresh, summery range of colours creates a lively and stylish atmosphere _ getting every
customer into their best mood to shop.
The modern packaging with banderole ribbons does not only allow space saving
presentation options, it also turns the collection into sought-after gifts. Each story is
complemented with a fun accessory _ a matching eye mask.
n
Summer Collectio
2014
Look one size slimmer
Key points of
the collection:
Versatile designs allow
the collection to appeal to
a wide target group
regardless of age.
Green in all its hues
presents itself as THE trend
theme of the season and sits
harmoniously alongside the
classic best-sellers black&white
and navy, which are featured
as elegant solid-colour
stories or fashionable prints
All stories are perfectly colour
coordinated for an attractive POS
presentation. Many cover-up styles
can be integrated perfectly as
connection between the different themes,
motifs and stories
The range of cover-ups has been
expanded significantly and fulfils all
customers’ wishes – from sporty to
feminine, from caftan to a long dress
Highlight is a new Strong Shaping
Level fabric – with a matt look and very
soft feel it presents itself as a
body-forming innovation: besides
its well-tried shaping character, it is
distinguished by its contour-smoothing
properties and promises an overall feeling
of well-being
The different shaping levels and
elaborate cuts showcase the
collection’s shaping competence –
always following the motto “Look one
size slimmer!”
Summer
Trends 2014
Summer
Trends 2014
KEY STYLES: the BIKINI TOPS focus on new bandeau
styles in many variations and up to D cup. Retro-inspired
new butterfly shapes with removable padding are an
exciting alternative and new push-ups with a plunging
neckline and bow for smaller cups are a cool eye-catcher.
We expanded the range of BOTTOMS and offer a large
variety of different fits so everyone can find their favourite
bikini – Mix & Match as you like!
SWIMSUITS come as bandeaus with smocked back and
straight leg lines – a beautiful retro silhouette
KEY COLOURS: Peach-Pink, Vivid-Lilac and Summer-Spice are the tenderly glowing solids, dominating
the colour palette with a dash of freshness. Delicate offwhite or chalk as base colour allow a soft feel to the
prints, while a trendy black background accentuates the
bright colours’ radiance.
KEY PRINTS: photographic motifs with tropical island flair
and lush colours of Latin American flowers combined with
ethnic-inspired stripes
KEY ACCESSORIES: pastel metallics, iridescent
mother-of-pearl and pale hues of gold give this collection
the ultimate IT-factor
New stitching: ornamental stitches
adorn many stories of the collection
Vivid eye-teaser: making every piece
one of a kind – hand-knotted fringes,
metal sequins and colourful South
American bead embroideries
SUMMERWEAR: whether for a
beach holiday or “summer in the city”,
a wide range of cover-ups completes
the swimwear collection. We used soft
modal fabrics with dip-dye effect or
yarn-dyed modal for circular-knit stripes
– creating airy tunics, short tube dresses
or long boho shapes. Crinkled cotton with
frozen-dye treatment glows softly, net tunics with
embroidery details or appliqués reveal sexy glimpses of
skin, smocked dresses with lace hem and flower
appliqués are super cute and printed layered dresses
or smocked pants are cut casually and laid-back with a
hippie vibe. Straw hat, sandals, flip flops and canvas bags
complement the summer look.
Men
2014
F
or Spring/Summer 2014 watercult launches an independent compact collection of fresh short styles “for
men”. Sporty-masculine looks with perfectly arranged
elements, highlighting their authentic style: contrasting bar
tacks, sand-coloured cords and silver details like eyelets
and cord stoppers. These are displayed in a solid colour
story available in three colours as well as five print themes.
Washed fabric qualities for a soft touch lend the shorts a
trendy look.
THE STYLES
Beach Shorts – trendy “short cut” with side pockets
(length: 35 cm)
Board Shorts – casual “long cut” with side pockets and an
additional patch pocket (length: 43 cm)
THE SOLIDS
Bright Red, Scuba Blue & Pacific Blue
Contrasting trimmings, logos & bar tacks
THE PRINTS
Colourful & monochrome Hawaiian prints, stylised anchor
design, maritime stripes and motifs from the aquatic
wildlife
THE PACKAGING
Transparent tubes open the view to the shorts’ trendy
prints and solids. They can be arranged in the crate
system.