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to - HealthFitLabs
retail catalog 2009 winter/spring Nutrition for Optimal Wellness SM www.nowfoods.com To provide value in products and services that empower people to lead healthier lives is #1 The numbers are in and it’s official. NOW Foods is the #1 selling brand of nutritional supplements within the Natural Products Channel. According to SPINscan data from the 52-week period ending 7.12.08, NOW products have grown to be #1 in overall supplement sales within our primary marketplace.* This announcement serves as a true testament to NOW’s growing popularity among health-conscious consumers. In August 2008, Vitamin Retailer Magazine announced NOW Foods as their choice for their most prestigious award, Manufacturer of the Year. Just prior to receiving this distinguished honor, NOW won an unprecedented 18 First Place 2008 Vity Awards. This marks the most Vity Awards NOW has won in a single year. In April, NOW was named “Best Complete Line” by Whole Foods Magazine in their annual Natural Choice Awards, and was a Corporate Champion in the most recent edition of The Better World Shopping Guide by Ellis Jones (a book that rates companies based on their social and environmental activities). While each of these awards is meaningful, NOW was also excited to learn that their products were ranked as the #1 best-sellers in six categories, followed closely by seven additional categories where NOW ranked either 2nd or 3rd by SPINS. SPINS is the leading provider of quantifiable information on Natural Product Industry sales across retail channels, and on the consumer and market dynamics. Having 13 product categories ranked within the industry’s top 3 is a credible reminder that the NOW® brand continues to be a consumer favorite. Recent Awards & Achievements 2008 Manufacturer of the Year Vitamin Retailer Magazine According to Vitamin Retailer, a wide range of factors are taken into consideration when deciding who should receive the magazine’s highest honor. NOW was named 2008 Manufacturer of the Year based on their strong retailer support, product quality, leadership in science and innovation, product excellence, environmental and social responsibility, and ongoing commitment to the industry. Presidential E Award, for Export Excellence US Department of Commerce, International Trade Administration On May 20th, President George Bush and Commerce Secretary Carlos Gutierrez presented NOW International with the Presidential “E” Award for Excellence in Exporting. Created by President John F. Kennedy in 1961, the “E” award is the highest honor that the federal government can give to an American company or organization for making significant contributions to increase American exports. NOW Foods named “Corporate Hero” Better World Shopping Guide NOW was recently rated as a “Corporate Hero” in the latest printing of The Better World Shopping Guide, a book by Ellis Jones. This book evaluates businesses in 73 categories, ranking them on an A to F grade scale based primarily on social and environmental responsibility criteria. Over 16 independent resources were used to separate the Corporate Heroes from the Corporate Villains. In the Vitamin category, NOW was named as the Corporate Hero. Best Full Line of Supplements Whole Foods Magazine NOW was recently honored as the “Best Full Line of Supplements” in Whole Foods Magazine’s annual Natural Choice Awards, published April 2008. Determined exclusively by retailers, the Natural Choice Awards are conducted annually to honor the best selling products in 12 categories, as well as the retailer’s choice for best full line of supplements. This marks the first time NOW has been honored for its complete line. 2008 Vity Awards, 18 Awards Vitamin Retailer Magazine 2008 brought NOW the most Vity Awards ever received in a single year. The winners in each category are based on responses from a random poll of retailers who were asked to identify their top-selling dietary supplement products by category. NOW Foods is honored to receive such an outpouring of support, and we are thankful to everyone who has made NOW a part of his or her life. At NOW, we know... Nutrition for Optimal Wellness SM …that you have a choice. NOW has spent the past 40 years developing the industry’s most diverse line of dietary supplements and health food products. By following the vision of founder Elwood Richard, we have never lost sight of NOW’s commitment to superior product quality at reasonable prices. …that some companies overcharge for their products. We just don’t get it. By making smart purchasing and operational decisions, along with state-of-the-art in-house manufacturing and testing, NOW is able to maintain low overhead. We are proud to pass these savings on to you. …that quality, safety, and potency are of great concern. We couldn’t agree more. After all, we use our products too. This is why we invest so heavily in quality control, science, product development, and testing. Long before they make it to the shelves, NOW products are subject to strict quality tests including identity, potency, microbial, and organoleptic. …that your nutritional needs are unlike anyone else’s. With this as our motivation, we offer many of our most popular products in a wide variety of potencies and forms. Our CoQ10, for example, is available in softgels, Vcaps®, pure powder, liquid, and chewable lozenges. Whatever your needs may be, you can trust that NOW has a formula that’s just right. winter / spring 2009 Contents 03 amino acids 30 green foods 07 vitamins: a, d & k 31 heart support & immune system 08 vitamin b 32 joint support 11 vitamin c 34 liver & men’s health 13 vitamin e 35 mental fitness/sleep/mood support & nutritional oils 15 multiples 19 minerals 21 antioxidants 25 bee products, brewer’s yeast, detox support, bentonite 37 sports nutrition 40 stress management 42 women’s & herbs 45 empty capsules 26 diet / weight maintenance 46 herbal teas & personal care 27 digestive support & enzymes 53 healthy foods 28 fiber & muciloids 60 stevia 29 glucose & metabolic support This catalog is intended for informational purposes only. The statements have not been evaluated by the Food and Drug Administration. The products described are not intended to diagnose, treat, cure or prevent any disease. Prices subject to change without notice. Money Back Guarantee - We carefully formulate and manufacture NOW products with one aim in mind: your complete satisfaction. If you are unhappy with your purchase for any reason, return it to the place of purchase for a complete refund or exchange Look for these symbols -- V=Vegetarian SHE= Standardized Herbal Extract Visit Us At: www.nowfoods.com visit us at: www.nowfoods.com Vity Award Winner contents 1 new products 2009 Red Mineral Algae New Red Mineral Algae with Aquamin®, from NOW Foods is an innovative joint support supplement that contains the constituents needed for healthy joints, bones, and day-to-day mobility. Studies have shown that marine ingredients have higher mineral content than land vegetables. NOW® Aquamin® contains only 100% natural, marine-based plant material. Joint Health! Aquamin® is a mineral supplement derived from the red algae, Lithothamnium corallioides, harvested off the coasts of Ireland and Iceland. • An excellent source of Calcium, Magnesium, and Trace Minerals • Helps support healthy joint structure and bone strength* • 100% Vegetarian Calcium formula with Vitamin D • Each serving contains 1,000 mg of Aquamin® F Calcium • Each serving provides 1,000 IU of Vitamin D Enhanced with: # 1538 / 180 Vcaps® / pg. 21 & 32 Easy Cleanse™ A.M. & P.M. Detoxifying & Cleansing System with Herbs, Fiber, and Supergreens NOW® Easy Cleanse™ is a digestive cleansing program that was developed to detoxify stored toxins, making them easy to eliminate from the body. By addressing the root causes of today’s most common gastrointestinal-related conditions, this unique arrangement of herbal extracts and digestivesupport compounds serves as a natural and effective way to help eliminate unwanted compounds and maintain a healthy, functional digestive system.* Easy Cleanse™ is 100% natural, free of stimulants, and contains no chemical laxatives. #2454 / pg.25 Ubiquinol Higher Bioavailability 100 mg It is now well understood that, as the human body ages, it loses its ability to convert CoQ10 into Ubiquinol. NOW® Ubiquinol contains the reduced form of CoQ10 which has been shown in scientific studies to be a highly bioavailable and active antioxidant form of CoQ10.* Enhanced with: 2 new from now #3142 / pg.24 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract amino acids L-Carnitine Liquid 1000 mg Ask anyone committed to a healthy lifestyle - absorption is essential. With this in mind, each serving of NOW® Liquid L-Carnitine quickly delivers 1000 mg of the highest potency L-Carnitine available today. And while small amounts of this crucial amino acid can be found in red meats and dairy products, supplementation has been used and trusted by people from every walk of life. Known for its cellular energy-boosting and post-workout recovery properties, NOW® Liquid L-Carnitine serves as an excellent addition to your healthy lifestyle.* #0069 0065 L-Carnitine Liquid V Citrus Flavor 16 oz $22.99 0069 New Size! V 32 oz $39.99 0066 L-Carnitine Liquid V Tropical Punch 16 oz $22.99 Each Enhanced with: L-Carnitine Liquid 3000 mg Highest Potency Available! NOW® L-Carnitine Liquid provides all of the extensive benefits of Carnitine in a highly absorbable liquid form. L-Carnitine is a non-essential amino acid that helps to maintain overall good health by facilitating the transfer of fatty acid groups into the mitochondrial membrane for cellular energy production.* It naturally occurs in red meat and other animal-source foods, but we recommend supplementation to obtain optimal levels of this excellent amino acid. Triple Strength / Highest Potency / Vegetarian Formula one tablespoon contains: Vitamin B-12 (as Cyanocobalamin) . . . . . . . . . . . 50 mcg Vitamin B-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg (from D-Calcium Pantothenate) Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.5 mg Potassium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 mg L-Carnitine (Carnipure™) . . . . . . . . 3.0 g (3,000 mg) (Free-Form Base) Stevia rebaudiana Extract (Leaf) . . . . . . . . . . . . . . 15 mg Enhanced with: 0064 L-Carnitine Liquid V 16 oz $39.99 Citrus Flavor 3000 mg/tbsp L-Citrulline Caps & Powders Citrulline is a non-essential amino acid that is an important intermediate in the urea cycle, functioning along with Arginine and Ornithine to rid the body of ammonia, a by-product of protein metabolism. Because Citrulline is a precursor of Arginine, it provides a readily available source material for Arginine production, which in turn, can be used for the production of Nitric Oxide (NO). NO plays a fundamental role in vascular function and blood flow. Citrulline therefore, not only supports detoxification pathways, but also supports NO production and a healthy cardiovascular system.* Cardiovascular Health / Supports Vascular Blood Flow* / Promotes Nitric Oxide Production 0083 Citrulline 750 mg 90 Caps $27.99 0103 NEW SIZE! 180 Caps $49.99 0214 Citrulline, pure Powder V 4 oz $34.99 visit us at: www.nowfoods.com amino acids 3 SAMe 100, 200 & 400 mg As a natural line of support to nervous system functions, SAMe increases the synthesis and breakdown of certain neurotransmitters, thus enhancing the sensitivity of nerve receptors. It may also aid in the repair of myelin, the sheath of fatty material that surrounds nerve cells. SAMe may support joint health through transulfuration, a process that takes a certain amount of sulfur from SAMe to create glucosamine and chondroitin sulfates. This enhances proteoglycan synthesis, the molecule responsible for keeping articular joint cartilage lubricated. Important for the production of glutathione, this powerful free radical scavenger defends the body from toxic agents and is necessary for liver detoxification.* WARNING: Individuals with bipolar (manic) depression, should not take SAMe unless under professional medical supervision. 0135 SAMe 100 mg 0136 Enteric Coated V 30 Tabs $16.99 V 60 Tabs $29.99 0137 SAMe 200 mg V 30 Tabs $25.99 0138 Enteric Coated V 60 Tabs $39.99 w/ B-6, B-12, Folic Acid 0139 SAMe 400 mg 0141 Enteric Coated V 30 Tabs $39.99 V 60 Tabs $69.99 one 200 mg tablet contains: Vitamin B-6 (as Pyridoxine HCl) . . . . . . . . . . . . . . 2 mg Folic Acid . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200 mcg Vitamin B-12 (as Cyanocobalamin) . . . . . . . . . . . 50 mcg SAMe (S-Adenosyl-L-Methionine) . . . . . . . . 200 mg (from 400 mg of S-Adenosyl-L-Methionine Disulfate Tosylate) L-Tryptophan L-Tryptophan is an essential amino acid important in human nutrition for the synthesis of melatonin and serotonin, hormones regulating sleep, positive mood and immune function.* As an essential amino acid, it is not synthesized by the body and must be obtained from the diet. NOW® L-Tryptophan is pharmaceutically pure - every lot is tested to be free of Peak E and microbial contamination. • Supports Relaxation • Pharmaceutical Grade (USP) • Encourages Positive Mood • Promotes Restful Sleep* • Vegetarian Formula 0166 L-Tryptophan 500 mg V 60 Vcaps® $19.99 0167 V120 Vcaps®$37.99 0263 L-Tryptophan V 100% Powder, pure 4 amino acids 2 oz $29.99 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract Amino Acids (Caps, Tabs & Liquids) 0011 Amino Complete Caps-Revised 0013 (Natural Protein Source) 120 Caps 11.99 360 Caps 28.99 0015 Amino 1500, Chewable 150 Tabs 16.99 0017 300 Tabs 31.99 0030 L-Arginine 500 mg Free Form 100 Caps 9.99 0031 250 Caps 19.99 V 0035 L-Arginine 1000 mg Free Form 120 Tabs 21.99 0040 L-Arginine/Ornithine 500/250 mg 100 Caps 15.99 0042 250 Caps 35.99 V 0044 AAKG 3500 180 Tabs 45.99 (Arginine +Alpha-Ketoglutarate) 1167 mg per Tab-Highest Potency) 0051 Branched-Chain Amino Acids 800 mg 60 Caps 11.99 0053 (Free Form Leucine/Isoleucine/Valine) 120 Caps 21.99 0054 NEW SIZE! 240 Caps 39.99 0060 L-Carnitine 250 mg 30 Caps 7.99 0062 (Tartrate-Carnipure™) 60 Caps 14.99 V 0065 L-Carnitine Liquid 1000 mg-Citrus 16 oz 22.99 V 0069 NEW SIZE! 32 oz 39.99 0066 L-Carnitine Liquid 1000 mg-Tropical Punch V 16 oz 22.99 V 0064 L-Carnitine Liquid 3000 mg-Citrus 16 oz 39.99 0070 L-Carnitine 500 mg 30 Caps 13.99 0072 (Tartrate-Carnipure™) 60 Caps 25.99 0073 180 Caps 59.99 V 0074 L-Carnitine 500 mg 60 Tabs 25.99 (Tartrate-Carnipure™) V 0067 L-Carnitine 1000 mg per Tab 50 Tabs 39.99 0068 (Tartrate-Carnipure™) Highest Potency V 100 Tabs 74.99 0075 Acetyl L-Carnitine 500 mg 50 Caps 21.99 0076 (from 590 mg HCl) 100 Caps 39.99 0084 200 Caps 69.99 V 0081 Acetyl L-Carnitine 750 mg 90 Tabs 39.99 Highest Potency V 50 Vcaps® 0078 L-Carnosine 500 mg 27.99 V 100 Vcaps® 0079 49.99 0083 L-Citrulline 750 mg 90 Caps 27.99 0103 NEW SIZE! 180 Caps 49.99 0077 L-Cysteine 500 mg, B-6, Vit. C 100 Tabs 14.99 0085 NAC 600 mg 100 Caps 17.99 0086 (N-Acetyl Cysteine, Selenium, Molybdenum) 250 Caps 37.99 0087 GABA 500 mg + B-6 2 mg 100 Caps 12.99 0088 NEW SIZE! 200 Caps 24.99 V 100 Vcaps® 0089 GABA 750 mg 17.99 0090 L-Glutamine 500 mg Free Form 60 Caps 6.99 0092 120 Caps 12.99 0094 L-Glutamine 1000 mg 120 Caps 17.99 0091 240 Caps 33.99 V 0093 L-Glutamine 1500 mg 90 Tabs 17.99 V 0095 Highest potency 1/Day Formula 180 Tabs 31.99 V 0096 Glutathione 250 mg 60 Vcaps® 25.99 V 0104 Glutathione 500 mg w/ Silymarin & ALA 60 Vcaps® 39.99 0097 5-HTP 50 mg 30 Caps 7.99 0099 (5-Hydroxy-L-Tryptophan) 90 Caps 17.99 0101 NEW SIZE! 180 Caps 33.99 visit us at: www.nowfoods.com Branched-Chain Amino Acids #0054 • 800 mg, 240 Caps • Pharmaceutical Grade (USP) • A Dietary Supplement As the building blocks of protein, amino acids are vital to health. Next to water, amino acids in the form of proteins make up the greatest portion of our body weight. They comprise tendons, muscles and ligaments; organs and glands; hair and nails; important bodily fluids, and are a necessary part of every cell in the body.* 5-HTP #0101 • 50 mg, 180 Caps • Neurotransmitter Support • Natural Source • Supports Positive Mood* amino acids 5 amino’s continued 0105 5-HTP 100 mg 0106 V 0108 5-HTP 200 mg + Tyrosine B-6 0100 L-Lysine 500 mg V (From 625 mg HCl) 0110 L-Lysine 500 mg 0112 (From 625 mg HCl) 0113 L-Lysine 1000 mg (from HCl) 0117 L-Methionine 500 mg + B-6 10 mg 0118 L-Norvaline 200 mg w/ 100 mg Arginine 0120 L-Ornithine 500 mg 0122 (From 625 mg HCl) 0130 L-Phenylalanine 500 mg Free Form V V V 0102 V V 0132 0133 L-Proline 500 mg 0135 SAMe 100 mg Enteric Coated 0136 (From 200 mg Complex) V 0137 SAMe 200 mg Enteric Coated + B’s 0138 (From 400 mg Complex) V 0139 SAMe 400 mg Enteric Coated 0141 (From 800 mg Complex) V V V V 0140 Taurine 500 mg Free Form 0142 Taurine 1000 mg Free Form 0145 Theanine 100 mg (Suntheanine®)+Green Tea 0147 Theanine 200 mg (Suntheanine®)+Inositol 0150 Tri-Amino (300/225/250 mg) 0152 V V V (Arginine/Ornithine/Lysine) 60 Vcaps® 120 Vcaps® 60 Vcaps® 100 Tabs 250 Tabs 100 Caps 250 Caps 100 Tabs 100 Caps 90 Vcaps® 60 Caps 120 Caps 60 Caps 120 Caps 120 Vcaps® 30 Tabs 60 Tabs 30 Tabs 60 Tabs 30 Tabs 60 Tabs 100 Caps 100 Caps 90 Vcaps® 60 Vcaps® 60 Caps 120 Caps 19.99 35.99 33.99 6.49 12.99 7.99 16.99 11.99 13.99 29.99 11.99 21.99 7.99 14.99 14.99 16.99 29.99 25.99 39.99 39.99 69.99 6.99 11.99 21.99 25.99 10.99 19.99 60 Vcaps® 120 Vcaps® 60 Caps 120 Caps 90 Caps 19.99 37.99 7.49 13.99 15.99 7 oz 1 lb 2.2 lb 3 oz 12 oz 39.99 39.99 69.99 39.99 35.99 3 oz 4 oz 6 oz 6 oz 1 lb 2.2 lbs (kilo) 1 lb 1 lb 8 oz 8 oz 2 oz 4 oz 39.99 34.99 17.99 17.99 39.99 63.99 18.99 21.99 49.99 13.99 29.99 16.99 L-Phenylalanine #0130 • 500 mg, 60 Caps • Nervous System Support • Supports Positive Mood* • Free-Form 0155 True Calm™ Amino Relaxer (See Mental Fitness/Mood Support pg. 35) 0166 L-Tryptophan 500 mg 0167 (Assayed Peak E Free) V V 0160 L-Tyrosine 500 mg Free Form 0162 0165 L-Tyrosine 750 mg Amino Acid Pure Powders 0205 AAKG Pure Powder V 0210 L-Arginine Free Form 0211 NEW SIZE! V 0208 Acetyl-L-Carnitine Pure Powder 0213 BCAA Pure Powder 2:1:1 V V L-Theanine #0147 • 200 mg, 60 Vcaps® • Double Strength • Stress Management • Supports Cardiovascular Function • Promotes Relaxation* • Vegetarian Formula Enhanced with: Leucine/Isoleucine/Valine 6 0217 L-Carnitine (Tartrate-Carnipure™) Powder 0214 Citrulline Pure Powder V 0215 GABA Pure Powder 0220 L-Glutamine Free Form V 0221 V 0222 V 0225 L-Glycine Free Form 0240 L-Lysine, HCl V 0250 L-Ornithine, HCl 0260 Taurine Pure Powder V 0263 L-Tryptophan 100% Pure Powder 0265 L-Tyrosine Free Form V amino acids V V V V L-Glycine #0225 • 100% Pure Powder, 1 lb • Pharmaceutical Grade (USP) *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract vitamins a, d & k NEW! Liquid Vitamin D-3 5,000 IU Highest Potency! Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, it is not abundant in foods. As more people avoid sun exposure, Vitamin D supplementation becomes even more necessary to ensure that the body is receiving an adequate supply. Considering how important Vitamin D is for strong bones, healthy cognition, cellular development, and immune system function, it’s very important to make sure that the body’s needs are being met.* NOW® Liquid Vitamin D-3 can be taken on its own or added to juice, protein drinks, or other healthy beverages. Vitamin D-3 (as Cholecalciferol) is easy absorbed and utilized by the body, and has extremely low toxicity. 0370 Liquid Vitamin D-3 NEW! 2 oz $ 9.99 400 IU per 4 drops, 5,000 IU per dropper NEW! Vitamin D-3 5,000 IU Highest Potency! With more and more people intentionally avoiding the sun, many experts suggest vitamin D supplementation as a means of providing the body with the amount it needs. NOW® Vitamin D-3 5,000 IU is a super high potency formula, set in an olive oil base for maximum uptake and utilization. Each softgel contains 5,000 IU of Vitamin D-3 (as Cholecalciferol), one the most easily absorbed forms of this important nutrient. 0372 Vitamin D-3 5,000 IU 120 Gels $13.99 (Olive Oil Base) NEW! Vitamins Vitamins A, D & K 0310 Beta Carotene 25,000 IU 0312 (Synthesized) 100 Gels 250 Gels 90 Gels 180 Gels 120 Gels 100 Gels 100 Gels 250 Gels 100 Gels 250 Gels 100 Gels 7.99 15.99 11.99 21.99 9.99 3.99 5.99 11.99 4.49 9.99 9.99 V 180 Gels 180 Gels 120 Gels 120 Vcaps® 120 Gels 120 Vcaps® 2 oz 5.99 7.99 7.99 7.99 13.99 8.99 9.99 V 100 Vcaps® 14.99 0320 Natural Beta Carotene 25,000 IU 0322 (Sea Algae Source-Betatene®) 0325 Shark Liver Oil 400 mg 10,000 IU-A 0330 Vitamin A 10,000 IU (Fish Oil) 0340 Vitamin A 25,000 IU (Fish Oil) 0342 0350 Vitamin A & D 0352 (10,000 IU A/400 IU D-3) 0361 Ultra A & D-3 25,000/1000 (15,000 A From Beta-Carotene &1000 IU D-3) 0364 Vitamin D 400 IU (D-3) 0365 Vitamin D 1,000 IU (D-3) 0367 Vitamin D 2,000 IU (D-3) 0368 Vitamin D-2 1,000 IU Dry 0372 Vitamin D-3 5,000 IU NEW! 0369 Vitamin D-3 1,000 IU & K-2 45 mcg 0370 Liquid Vitamin D-3 5000 IU NEW! 4 Drops=400 IU, One Dropper=5,000 IU Vitamin K 0990 Vitamin K-2 100 mcg visit us at: www.nowfoods.com vitamins a, d, & k 7 vitamin b Ultra B-12 Liquid 5000 mcg Vitamin B-12 is a water-soluble vitamin necessary for the maintenance of a healthy nervous system and for the metabolic utilization of fats and proteins. Vitamin B-12 is also essential for the synthesis of DNA during cell division and therefore is especially important for rapidly multiplying cells, such as blood cells. In addition, adequate intake of Vitamin B-12, along with Folic Acid and Vitamin B-6, encourages healthy serum homocysteine levels thereby supporting cardiovascular health. Because Vitamin B-12 is found predominantly in animal products, strict vegetarians are at risk of developing Vitamin B-12 deficiency and may benefit from supplementation. NOW® Ultra B-12 is also formulated with the entire B-Complex family of vitamins, which work together to support cellular energy production.* NOW® Vitamin B-12 is vegetarian/vegan (non-animal derived). Cellular Energy Boost* / 5,000 mcg of B-12 per Teaspoon / 3 Forms of B-12 for Maximum Utilization Complete Liquid B-Complex / High in Folic Acid 800 mcg / Pleasant Tasting! Vegetarian Formula / A Dietary Supplement 0452 Ultra B-12 Liquid V 4 oz 3 Forms, 5000 mcg $15.99 Essential to virtually every aspect of life, B vitamins are involved in many of the body’s most basic and complex biological and chemical functions. From energy production and storage, to healthy mood and hair, B vitamins are unquestionably one of the most important nutrients available to us. B-50 Complex #0410 B-50 Complex with Vitamin C Vitamin C 250 mg Folic Acid 400 mcg Pantothenic Acid 100 mg 8 vitamin b B-1 #0446 Thiamine (as Thiamine HCl) (Vitamin B-1) 100 mg P-5-P #0460 Vegetarian Riboflavin (Vitamin B-2) 17 mg Coenzyme Vitamin B-6 33 mg Magnesium 100 mg B-12 Liposomal Spray #3910 1,000 mcg of B12 per serving, Plus : Folic Acid, B6, and TMG *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract B-12 Chewable Choline & Inositol #0470 #0466 100 Lozenges #0468 250 Lozenges Vitamin B-12 1000 mcg (as Cyanocobalamin) Folic Acid Choline 250 mg (from Choline Bitartrate) Inositol 250 mg 100 mcg B-12 Liquid Biotin • Nervous System Health • B-Complex: • Essential For DNA Synthesis* • Vegetarian Formula Biotin 5.0 mg (5,000 mcg) Biotin is a key regulatory element in gluconeogenesis, fatty acid synthesis, and in the metabolism of some amino acids. Alongside its role in energy production, Biotin promotes normal immunity and plays a critical role in skin health.* #0464 2 oz #0465 8 oz Vitamin B 0410 B-50 w/ 250 mg Vitamin C 0412 0420 B-50 Caps 0422 0426 B-50 Tabs 0428 V V 0436 B-100 Caps 0438 0446 B-1 100 mg 0447 B-2 100 mg Caps 0450 B-6 50 mg V V 0456 B-6 100 mg Caps 0458 0460 P-5-P 50 mg Coenzyme B-6 Complex 0466 B-12 1000 mcg Chewable V (w/ 100 mcg Folic Acid) 0459 B-12 2000 mcg Instant Energy 3 Forms 0462 B-12 5000 mcg + Folic Acid 0495 Methyl B-12 1000 mcg Methylcobalamin 0496 Methyl B-12 5000 mcg Methylcobalamin 0464 B-12, Liquid B-Complex V 0465 V 0452 Ultra B-12 Liquid 3 Forms 5000 mcg 3910 B-12 Liposomal Spray + Folic Acid V 0468 0469 Biotin 1,000 mcg 0471 Biotin 5,000 mcg 0474 0470 Choline & Inositol 250/250 mg visit us at: www.nowfoods.com V V V V V V V V V 100 Caps 250 Caps 100 Caps 250 Caps 100 Tabs 250 Tabs 100 Caps 250 Caps 100 Tabs 100 Caps 100 Tabs 100 Caps 250 Caps 60 Tabs 100 Loz 250 Loz 100 Loz 60 Loz 100 Loz 60 Loz 2 oz 8 oz 4 oz 2 oz 100 Caps 60 Vcaps® 120 Vcaps® 100 Caps #0474 5000 mcg 12.99 29.99 9.99 21.99 8.99 19.99 15.99 35.99 4.99 6.99 4.49 5.99 11.99 13.99 6.99 14.99 11.99 15.99 11.99 25.99 9.99 21.99 15.99 12.99 5.99 9.99 17.99 9.99 vitamin b 9 vitamin B continued 0405 Co-Enzyme B-Complex 0472 DMG 125 mg (N, N-Dimethyl Glycine) 0476 Folic Acid 800 mcg + B-12 25 mcg 60 Tabs 100 Caps V 250 Tabs 0475 Inositol 500 mg 100 Caps V 100 Vcaps® 0477 Inositol Hexaphosphate 800 mg V 0497 Instant Energy B-12 Packets 75/box 3 Forms - 2000 mcg + Chromium, Creatine, B Vitamins V 3100 NAD 25 mg (Coenzyme B-3) 60 Loz 0478 Niacinamide (B-3) 500 mg 100 Caps V 0480 Niacin 500 mg Sustained Release 100 Tabs V 0482 250 Tabs V 0483 Flush Free Niacin 250 mg 90 Vcaps® V 180 Vcaps® 0484 (Niacin Hexanicotinate) V 90 Vcaps® 0498 Flush Free Niacin 2X 500 mg 0485 PABA 500 mg 100 Caps 0487 Pantethine 300 mg (Coenzyme A) 60 Gels 0489 Pantethine 600 mg (Coenzyme A) NEW! 60 Gels 0486 Pantothenic Acid 500 mg 100 Caps 0488 (From 545 mg Calcium Pantothenate) 250 Caps V 0490 Stress Plus (B Complex, 50 Tabs V 0492 Vitamin C, Magnesium & Valerian) 100 Tabs V 0494 TMG 1000 mg (Trimethylglycine) 100 Tabs Co-Enzyme B-Complex #0405 • With Alpha Lipoic Acid and CoQ10 • Supports Healthy Nervous System • Superior Utilization* • Vegetarian Formula • Enteric Coated Vitamin B Pure Powders V 0525 Inositol Powder, 100% Pure 0527 V 0528 V 0550 Pantothenic Acid Powder, Pure 0499 TMG Pure Powder (Trimethylglycine) V V V 2 oz 4 oz 8 oz 8 oz 100 g 18.99 10.99 5.99 7.99 19.99 13.99 21.99 6.99 6.99 13.99 10.99 19.99 17.99 7.99 24.99 43.99 9.99 21.99 10.99 19.99 14.99 9.99 17.99 29.99 25.99 15.99 NEW! Pantethine 600 mg Pantethine #0489 Coenzyme A • Double Strength • Cardiovascular Health • Supports Healthy Serum Lipids* • Coenzyme A Precursor Pantethine is a highly absorbable and biologically active form of pantothenic acid (Vitamin B-5). Pantethine forms the reactive component of Coenzyme A (CoA) and the acyl-carrier protein (ACP). CoA and ACP are extensively involved in carbohydrate lipid and amino acid metabolism. In addition to possessing the metabolic activity of pantothenic acid, Pantethine helps to support healthy serum lipids. Pantethine is also important for healthy cardiovascular function through its antioxidant activity.* 0489 Pantethine 600 mg NEW! Stress Plus #0490 / #0492 • with Valerian Root • with Vitamin C • with Magnesium • comprehensive formula • proprietary blend Stress Plus NOW® Stress Plus is an exceptional and comprehensive formula of B Vitamins, enriched with Vitamin C (as ascorbic acid) and Valerian Root. This proprietary blend is an ideal way to replenish the vital nutrients that we consistently expend on a daily basis. Essential to virtually all aspects of life, B vitamins play an important role in our ability to function at the top of our game. By promoting a calm attitude with just a touch of valerian, NOW® Stress Plus helps keep important watersoluble nutrients active in the body longer.* 0490 Stress Plus 0492 10 vitamin b 60 Gels $43.99 V 50 Tabs $10.99 V 100 Tabs $19.99 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract vitamin c NEW! AlphaSorb-C™ 1000 mg t Excellen form of ! C Vitam/ NionN-A-cidic NOW® AlphaSorb-C™ contains the vitamin C metabolite threonic acid, which has been shown in various studies to enhance the body’s cellular uptake of vitamin C. This buffered, non-acidic supplement is superior, as it contains the most readily available form of Vitamin C in addition to other cellular support compounds. Alpha Lipoic Acid has been added based on its unique fat and water solubility, potent antioxidant properties, and the ability to regenerate Vitamin C within the body. Studies have determined that Alpha Lipoic Acid may enhance the body’s ability to better utilize Vitamin C in other ways, such as enhancing absorption through glucose pathways into cells, stimulating utilization in repair and protection activities.* Finally, this innovative new Vitamin C formula from NOW contains synergistic Bioflavonoids to ensure that this supplement is well-absorbed and highly effective. Safe and ideal for vegetarians, NOW® AlphaSorb-C™ is the culmination of highly advanced research, and the efforts of those who have worked so hard to make this the most effective source of Vitamin C available. At NOW, we are 100% confident that this formula represents a breakthrough in the science and potential of Vitamin C. This is a significant advance in Vitamin C bioavailability and therefore NOW has applied for a patent for this formulation. Buffered AlphaSorb-C 1000 #0727 one tableT contains: Vitamin C (from Threonic Acid Enhanced Buffered Calcium Ascorbate) . . . . . . . . . . . 1.0 g (1,000 mg) Calcium (from Buffered Calcium Ascorbate) 120 mg Alpha Lipoic Acid . . . . . . . . . . . . . . . . . . . . 100 mg Citrus Bioflavonoids (37% total bioflavonoids as Hesperidin) . 75 mg Acerola Powder . . . . . . . . . . . . . . . . . . . . . . 25 mg Rose Hips Powder (Rosa canina) (Seed) . . 25 mg Rutin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg #0716 #0717 500 mg Vcaps® 0716 AlphaSorb-C™ 500 90 Vcaps® $14.99 0717 180 Vcaps® $27.99 visit us at: www.nowfoods.com #0725 #0726 1000 mg Tabs 0725 AlphaSorb-C™ 1000 60 Tabs $13.99 0726 120 Tabs $25.99 0727 240 Tabs $45.99 vitamin c 11 vitamin c continued Vitamin Vitamin C 0605 Ascorbate-C Minerals 0608 Ascorbyl Palmitate 500 mg 0610 Bioflavonoid Caps 700 mg 0612 V 90 Tabs 100 Vcaps® 100 Caps 250 Caps 100 Loz 19.99 17.99 10.99 21.99 10.99 V 100 Loz 10.99 V V (w/ Vitamin C and Rutin) 0630 C-500 Chewable Orange 50% Buffered, Xylitol Sweetened 0640 C-500 Chewable Cherry 50% Buffered, Xylitol Sweetened 0660 C-500 Complex 500 mg Vitamin C 0662 (100 mg Bioflavonoids, 0664 100 mg Acerola, 100 mg Rose Hips) 0670 C-500 Plus 40 mg Rose Hips 100 Tabs 7.99 250 Tabs 16.99 V 500 Tabs 31.99 V 100 Tabs 6.49 V 0672 250 Tabs 14.99 0676 C-500 Ascorbate Caps 100 Caps 9.99 0677 Calcium Ascorbate Buffered 250 Caps 19.99 V 0680 C-1000 Sustained Release 100 Tabs 9.99 V 0682 (w/ Rose Hips) 250 Tabs 19.99 V 0684 500 Tabs 37.99 V 0685 C-1000 Not Sustained Release 100 Tabs 9.99 V 0687 (w/ Rose Hips + Bioflavonoids) 250 Tabs 19.99 0690 C-1000 Caps 100 Caps 11.99 0692 (w/ 100 mg Bioflavonoids) 250 Caps 25.99 0693 500 Caps 47.89 0700 C-1000 Complex Sustained Release 90 Tabs 12.99 0702 (Cal.Asc. + 500 mg Bioflavonoids) 180 Tabs 23.99 V 0595 Effer-C™ Cranberry Packets 36/Box 11.99 V 0601 Effer-C™ Lemon Lime Packets 36/Box 10.99 V 0603 Effer-C™ Orange Packets 36/Box 10.99 V 0591 Effer-C™ Raspberry Packets 36/Box 11.99 V 120 Vcaps® 3070 Quercetin w/ Bromelain 23.99 V 100 Vcaps® 3072 Quercetin 500 mg Caps 16.99 V 100 Vcaps® 0735 Rutin 500 mg 11.99 V 60 Vcaps® 0706 Tru-C BioComplex™ 15.99 100% Natural, Amla Extract, 50% Vit.C,+Rutin, Grape Seed, Rose Hips Vitamin C Pure Powders 12 V V 0740 Acerola Powder, Pure V 0790 Ascorbic Acid Powder 0791 (100% Pure Vitamin C) 0792 V 0752 Calcium Ascorbate Powder, Pure 0754 V 0770 C Complex Powder 0772 (Buffered w/ Bioflavonoids) 0756 Magnesium Ascorbate Powder, Pure V 0760 Sodium Ascorbate Powder, Pure 0762 V vitamin c V V V V V V 6 oz 8 oz 1 lb 3 lb 8 oz 3 lb 8 oz 3 lb 8 oz 8 oz 3 lb 9.99 14.99 27.99 59.99 16.99 69.99 18.99 69.99 18.99 16.99 69.99 C-500 Chewable #0630 / Only $10.99 •Antioxidant Protection* •Xylitol Sweetened •Natural Orange Juice Flavor •Vegetarian Formula Vitamin C-1000 Complex #0700 / Only $12.99 • Antioxidant Protection* • Buffered C • Sustained Release • With 500 mg Bioflavonoids *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract vitamin e Vitamin E-400 IU mixed NOW® Vitamin E 400 IU Mixed is a remarkable formula that works synergistically with other antioxidants to protect the body from cellular damage caused by harmful free radicals. By combining alpha-, beta-, delta-, and gammatocopherols, NOW’s unique blend of these oxidation quenching nutrients is easily digested and critical to good overall health.* 0890 0892 0894 0896 Vitamin E-400 IU 50 Gels $ 5.99 mixed tocopherols 100 Gels $ 9.99 unesterified 250 Gels $22.99 500 Gels $39.99 E-400 pg.14 #0835 / 50 Gels #0837 / 100 Gels #0839 / 250 Gels #0841 / 500 Gels • Antioxidant Protection* • 100% Natural d-Alpha Tocopheryl Dry-E 400 pg.14 #0850 / 100 Vcaps® #0852 / 250 Vcaps® • Vegetarian • Antioxidant Protection* • 100% Natural d-alpha Tocopheryl E-Oil #0906 / 100 Gels #0907 / 250 Gels • Antioxidant Protection* • 100% Natural • d-alpha with 20% Mixed • Tocopherols and 100 mcg of Selenium E-400 pg.14 #0890 / 50 Gels #0892 / 100 Gels #0894 / 250 Gels #0896 / 250 Gels • Antioxidant Protection* • 100% Natural • Mixed Tocopherols E-Oil 32,000 IU Olive Oil Base! Vitamin E is a major antioxidant and the primary defense against lipid peroxidation.* Antioxidant Protection* / 100% Natural Double Strength / Vegetarian Product Contains 32,000 IU of d-alpha Tocopherol 0920 EOil 32,000 IU E-400 pg.14 V 1 oz $11.99 E-1000 This more potent version delivers 1000 IU of alpha-tocopherols per gel capsule, along with the beta-, delta-, and gamma-tocopherol. 0904 E-1000 IU 200 Gels $49.99 See listing for more E-1000 products visit us at: www.nowfoods.com This 80% mixed tocopherol Vitamin E is in its natural and unesterified form. Antioxidant Protection* / 100% Natural 80% Mixed Tocopherols / Vegetarian Product 0930 EOil 32,000 IU V 4 oz $19.99 Advanced Gamma E Complex NOW® Advanced Gamma-E Complex provides an extra complement of heart-healthy gamma tocopherol with the full range of antioxidant protection from a complete spectrum of tocopherols and synergistic tocotrienols.* 0810 Advanced Gamme E 60 Gels $13.99 See listing for more Advanced Gamma E products vitamin e 13 Vitamin E 100% Natural vitamin e continued 0810 Advanced Gamma E 0811 + Tocotrienols & Tocopherols 60 Gels 120 Gels 0820 E-100 IU D-Alpha Acetate 100 Gels 0825 E-200 IU D-Alpha Tocopheryl Acetate 100 Gels 0827 250 Gels 0835 E-400 IU D-Alpha Tocopheryl Acetate 50 Gels 0837 100 Gels 0839 250 Gels 0841 500 Gels V 100 Vcaps® 0850 Dry E-400 IU D-Alpha Succinate V 250 Vcaps® 0852 0865 E-1000 IU D-Alpha Tocopheryl Acetate 50 Gels 0867 100 Gels 0869 200 Gels 0875 E-100 Mixed Tocopherols/Unesterified 100 Gels 0880 E-200 IU Mixed Tocopherols/Unesterified 100 Gels 0882 250 Gels 0890 E-400 IU Mixed Tocopherols/Unesterified 50 Gels 0892 100 Gels 0894 250 Gels 0896 500 Gels 0906 E-400 20% Mixed Tocopherols 100 Gels 0907 + Selenium 100 mcg 250 Gels 0900 E-1000 IU Mixed Tocopherols/Unesterified 50 Gels 0902 100 Gels 0904 200 Gels V 0910 E Liquid 13,650 IU/per oz. D-Alpha 1 oz V 0912 (Olive Oil base) 4 oz V 0920 E Oil 32,000 IU D-Alpha Olive Oil Base 1 oz V 0930 E Oil 80% Mixed, Olive Oil base 4 oz 0950 Tru-E BioComplex™ 60 Gels 8 Balanced Tocopherols/Tocotrienols-Patent Pending 13.99 24.99 5.99 7.99 17.99 6.99 11.99 26.99 49.99 17.99 39.99 13.99 25.99 49.99 5.99 7.99 17.99 6.99 11.99 26.99 49.99 15.99 35.99 13.99 25.99 49.99 7.99 19.99 11.99 19.99 27.99 Vitamin 200 IU D-Alpha, 441 mg Mixed Tocopherols & 33 mg Total Tocotrienols Tru-E BioComplex™ NOW® Tru-E BioComplex™ is a unique, biologically-balanced, patent-pending formula that was designed to provide optimal Vitamin E activity. This product features 100% natural, Non-Genetically Modified sources of all 8 isomers (forms) of the Vitamin E “family” in ratios similar to what is typically found in a healthy diet. This biological balance is important, because recent research indicates that these isomers work best as a team when quenching the lipid and nitrogen free radicals that cause injury to cells and tissues. Tru-E BioComplex™ supports a healthy cardiovascular system, youthful skin and nervous system function with potent antioxidants. This science-based natural Vitamin E supplement is unlike any other, and the first to combine all of these benefits in one convenient non-GMO formula!* 14 • Biologically Balanced • The First Non-GMO Vitamin E • Antioxidant & Cardiovascular Support* • 100% Natural, Unesterified vitamin e 0950 Tru-E BioComplex™ 60 Gels $27.99 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract multiples Special One If you think all multiples are the same, think again. A good multiple can bridge the nutrient gaps that are so common in today’s modern diet. NOW® Special One is a high potency one-per-day multiple, carefully formulated to address the most fundamental nutritional needs of today’s active adult. Its popularity can be attributed to a number of key characteristics. It has one of the most complete nutrient profiles available in a 1/day multiple. NOW® Special One contains a comprehensive arrangement of vitamins, minerals, antioxidants, supergreen foods, digestive enzymes, and standardized herbal extracts. Perfectly suitable for both men and women, this safe, effective formula is available in tablets and vegetarian Vcaps®. Like all NOW® multiples, Special One is screened in-house to ensure potency, identity and the absence of contaminants. It is also free of artificial ingredients, colors, and preservatives. Multi Vitamin & Mineral / Green Superfoods Antioxidant Protection* / Vegetarian Formula 3855 Special One Multi V 30 Tabs $ 7.99 3856 1/day formula V 90 Tabs $17.99 3857 w/Green SuperfoodsV 180 Tabs $33.99 Special Two This is our gold standard for multiples: suitable for men and women. Compare to any other two tablet per day green foods multiple and you’re sure to choose Special Two every time! One of the best nutrition values in America! visit us at: www.nowfoods.com one tablet contains: Beta-Carotene (as pro-Vitamin A 3 mg) . . . . . . . . 5,000 IU Vitamin C (from Calcium Ascorbate and . . . . . . . . 200 mg as Ascorbic Acid) Vitamin D (as Ergocalciferol) . . . . . . . . . . . . . . . . . 200 IU Vitamin E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 IU (as d-alpha Tocopheryl Succinate) Thiamine (from Thiamine HCl) . . . . . . . . . . . . . . . . 25 mg Riboflavin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg Niacin (as Niacinamide) . . . . . . . . . . . . . . . . . . . . . 25 mg Vitamin B-6 (from Pyridoxine HCl) . . . . . . . . . . . . . 25 mg Folic Acid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400 mcg Vitamin B-12 (as Cyanocobalamin) . . . . . . . . . . 100 mcg Biotin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 mcg Pantothenic Acid . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg Calcium (from Calcium Carbonate and . . . . . . . . . . 50 mg Calcium Ascorbate) Iron (from AAC**) (Bisglycinate) (Ferrochel®) . . . . . . 5 mg Iodine (from Potassium Iodide) . . . . . . . . . . . . . . 150 mcg Magnesium (from Magnesium Oxide and . . . . . . . . 30 mg Magnesium Citrate) Zinc (from Amino Acid Chelate) . . . . . . . . . . . . . . . 10 mg Selenium (from L-Selenomethionine) . . . . . . . . . . . 25 mcg Copper (from Amino Acid Chelate) . . . . . . . . . . . 500 mcg Manganese (from Amino Acid Chelate) . . . . . . . . . . . 3 mg Chromium (from AAC**) (Chelavite®) . . . . . . . . . . 25 mcg Molybdenum (from Sodium Molybdate) . . . . . . . . . 50 mcg Potassium (from Potassium Chloride) . . . . . . . . . . . 20 mg Choline (from Choline Bitartrate) . . . . . . . . . . . . . . 25 mg Inositol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg PABA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg Boron (from Boron Citrate) . . . . . . . . . . . . . . . . . 500 mcg Vanadium (from Vanadyl Sulfate) . . . . . . . . . . . . . 50 mcg Spirulina (Algae) . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 mg Chlorella (Broken Cell Wall) (Algae) . . . . . . . . . . . . . 50 mg Barley Grass (Organic) . . . . . . . . . . . . . . . . . . . . . 50 mg Lipase (400 USP/g) . . . . . . . . . . . . . . . . . . . . . . . . . 5 mg Rutin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 mg Citrus Bioflavonoids . . . . . . . . . . . . . . . . . . . . . . . . 25 mg (37% as Hesperidin) Betaine Hydrochloride . . . . . . . . . . . . . . . . . . . . . . 10 mg Glutamic Acid . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 mg Papain (Papaya) (140 MCU/g) . . . . . . . . . . . . . . . . . . 5 mg Bromelain (2400 GDU/g) . . . . . . . . . . . . . . . . . . . . . 5 mg Amylase (5000 USP/g) . . . . . . . . . . . . . . . . . . . . . . . 5 mg Lutein (from Marigold Extract) . . . . . . . . . . . . . . . 250 mcg Lycopene . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250 mcg (from Natural Tomato Extract) Alpha Lipoic Acid . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg 3862 Special Two 2/day formula V 90 Tabs $19.99 3864 w/Green SuperfoodsV 180 Tabs $37.99 3868 Special Two 3869 4/day formula V120 Vcaps® $18.99 V 240 Vcaps® $34.99 multiples 15 EcoGreen Multi A Perennial Favorite Using our successful Special Two formula as a guide, we’ve made several changes to make this an extra special multiple. • Iron-Free • Contains 800 mg Total Green Superfoods • Balanced 1:1 Calcium & Magnesium Ratio • Extra Nutrients (per 2 Tablets): • 25,000 I.U. Beta-Carotene • 100 mg Trace Minerals • 100 mcg Chromium Picolinate • 100 mg Panax Ginseng • 50 mg Green Tea Extract • 50 mg Bromelain 3790 Eco-Green Multi 3792 Iron Free 3793 V 60 Tabs $15.99 V 120 Tabs $29.99 V 240 Tabs $55.99 3787 Eco-Green 3788 Iron Free V 90 Vcaps® $15.99 V180 Vcaps® $29.99 ONE TABLET CONTAINS: Beta-Carotene (as pro-Vitamin A 7.5 mg) . . . . 12,500 IU Vitamin C (from Calcium Ascorbate) . . . . . . . . . . 250 mg Vitamin D (as Ergocalciferol - vegetarian source) . 100 IU Vitamin E (from d-alpha Tocopheryl Succinate) . . . 100 IU Vitamin K (from Green Foods) . . . . . . . . . . . . . . . 35 mcg Thiamine (Vitamin B-1) (from Thiamine HCl) . . . . 25 mg Riboflavin (Vitamin B-2) . . . . . . . . . . . . . . . . . . . . 25 mg Niacin (Vitamin B-3) (from Niacinamide) . . . . . . . . 25 mg Vitamin B-6 (from Pyridoxine HCl) . . . . . . . . . . . . 25 mg Folate (as Folic Acid) . . . . . . . . . . . . . . . . . . . . 400 mcg Vitamin B-12 (as Cyanocobalamin) . . . . . . . . . 100 mcg Biotin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 mcg Pantothenic Acid (from Calcium Pantothenate) . . . . 25 mg Calcium (from Ascorbate, Carbonate, . . . . . . . . . . 50 mg and Citrate) Iodine (from Kelp) . . . . . . . . . . . . . . . . . . . . . . . 75 mcg Magnesium (from Oxide and Citrate) . . . . . . . . . . 50 mg Zinc (from Zinc Picolinate) . . . . . . . . . . . . . . . . . . 7.5 mg Selenium (from L-Selenomethionine) . . . . . . . . . 25 mcg Copper (from Amino Acid Chelate) . . . . . . . . . . 250 mcg Manganese (from Amino Acid Chelate) . . . . . . . . . 2.5 mg Chromium (from Chromium Picolinate) . . . . . . . . 50 mcg Molybdenum (from Amino Acid Chelate) . . . . . . . 25 mcg Potassium (from Potassium Chloride) . . . . . . . . . 12.5 mg Boron (from Amino Acid Chelate) . . . . . . . . . . . . . 0.5 mg Vanadium (from Amino Acid Chelate) . . . . . . . . . 25 mcg Spirulina (U.S. Grown) . . . . . . . . . . . . . . . . . . . . 125 mg Barley Grass (Organically Grown) . . . . . . . . . . . . 125 mg Chlorella (Broken Cell Wall) . . . . . . . . . . . . . . . . . . 50 mg Wheat Grass (Organically Grown) . . . . . . . . . . . . . 50 mg Alfalfa Juice Concentrate (Leaf) . . . . . . . . . . . . . . 50 mg Green Tea Extract (40% Catechins) (Leaf) . . . . . . . 25 mg Choline (from Choline Bitartrate) . . . . . . . . . . . . . 25 mg Inositol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg PABA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 mg Trace Mineral Concentrate . . . . . . . . . . . . . . . . . . 50 mg Panax Ginseng (5% Ginsenosides) (Root) . . . . . . . 50 mg Citrus Bioflavonoids . . . . . . . . . . . . . . . . . . . . . . 25 mg (37% Bioflavonoids as Hesperidin) Rutin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.5 mg Bromelain (2000 GDU from Pineapple) . . . . . . . . . 25 mg Papain (140 MCU from Papaya) . . . . . . . . . . . . . 12.5 mg Pepsin Enzymes (NF 1:10,000) . . . . . . . . . . . . . . 12.5 mg Lipase (3,400 USP units) . . . . . . . . . . . . . . . . . . 12.5 mg Amylase (20,000 USP units) . . . . . . . . . . . . . . . . . . 5 mg Fortified with Green Superfood Concentrates 16 multiples *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract Liquid Multi We worked hard to make NOW® Liquid Multi the most complete liquid multiple available today! This delicious tasting liquid is sweetened with Xylitol. You will love the taste and it’s beneficial for dental health.* We formulated a versatile nutritional profile that includes generous potencies of vitamins, minerals, antioxidants as well as specialized compounds such as VitaBerry™, choline & inositol, folic acid, grapeseed extract, kelp, lycopene, lutein and many more! For added benefit, the vitamins are stabilized with protein! • Liquid Vitamin & Mineral • High Potency - Fast Absorption • Added Phytonutrients • Stabilized with Rice Protein • Tropical Orange & Wild Berry Flavors • Iron-Free • Xylitol Sweetened • Vegetarian Formula Liquid Multi ONE TABLESPOON containS: Vitamin A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,000 IU [from 80% Retinyl Palmitate & 20% Beta-Carotene (as pro-Vitamin A 600 mcg)] Vitamin C (as Ascorbic Acid) . . . . . . . . . . . . . . . . . 250 mg Vitamin D (as Ergocalciferol) . . . . . . . . . . . . . . . . . . 400 IU Vitamin E (from d-alpha Tocopheryl Acetate) . . . . . . 100 IU Vitamin B-1 (from Thiamine Hydrochloride) . . . . . . . 10 mg Riboflavin (Vitamin B-2) . . . . . . . . . . . . . . . . . . . . . 10 mg Vitamin B-3 (from Niacinamide) . . . . . . . . . . . . . . . 25 mg Vitamin B-6 (from Pyridoxine Hydrochloride) . . . . . . 10 mg Folate (as Folic Acid) . . . . . . . . . . . . . . . . . . . . . 400 mcg Vitamin B-12 (as Cyanocobalamin) . . . . . . . . . . . 100 mcg Biotin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 mcg Vitamin B-5 (from Calcium d-Pantothenate) . . . . . . 25 mg Calcium (from Calcium Carbonate) . . . . . . . . . . . . . 25 mg Iodine [from Kelp (Laminaria digitata)] . . . . . . . . . . 75 mcg Magnesium (from Magnesium Oxide) . . . . . . . . . . . 10 mg Zinc (from Zinc AAC) . . . . . . . . . . . . . . . . . . . . . . . . 3 mg Selenium (from Selenopure™ L-selenomethionine) 15 mcg Manganese (from Manganese AAC) . . . . . . . . . . . . . 2 mg Chromium (from Chromium Chelavite® AAC) . . . . 10 mcg Potassium (from Potassium Chloride) . . . . . . . . . . . 25 mg Orange Juice Powder . . . . . . . . . . . . . . . . . . . . . . 100 mg Vitaberry® Hi-ORAC Fruit Blend . . . . . . . . . . . . . . . 50 mg Aloe Vera Juice . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 mg Colloidal Minerals (Fulvic Acid) . . . . . . . . . . . . . . . . 50 mg Soy Protein Isolate (Non-GE) . . . . . . . . . . . . . . . . . . 30 mg Choline (from Choline Bitartrate) . . . . . . . . . . . . . . . 25 mg Inositol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 mg Evening Primrose Oil (Oenothera biennis) (Seed) . . . 10 mg Grapeseed (Vitifera vitis) Extract (90% Polyphenols) . 10 mg Citrus Bioflavonoids . . . . . . . . . . . . . . . . . . . . . . . . 10 mg Kelp (Laminaria digitata) . . . . . . . . . . . . . . . . . . . 150 mcg Lutein (from Marigold Extract) . . . . . . . . . . . . . . . 100 mcg Lycopene (from Natural Tomato Extract) . . . . . . . 100 mcg 3772 Liquid Multi-Orange V 3773 Berry Flavor V 16 oz $19.99 16 oz $19.99 Tropical Orange & Wild Berry visit us at: www.nowfoods.com multiples 17 multiples continued Multiple Vitamins 3875 Adam™- ‘The Ultimate Men’s Multi’ 3876 2/Day Formula 60 Tabs 120 Tabs V 90 Vcaps® 3878 Adam™- 3/Day Formula V 3770 Daily Vits™ Multi 100 Tabs V 3771 Easy-To-Swallow, Lower Potency 250 Tabs 3787 Eco-Green Vcaps® Iron Free Multi 90 Vcaps® 3788 4 Caps = 2 Tabs 180 Vcaps® 3790 Eco-Green Iron Free Multi 60 Tabs 3792 120 Tabs 3793 240 Tabs 3796 Eve™ - ‘Mother Of All Multiples’ 90 Tabs 3797 Women’s Multiple 180 Tabs 3798 Eve™ Vcaps® 120 Vcaps® V 3882 Kid Vits™ Chewable-Berry Blast 120 Loz V 3883 Kid Vits™ Orange Splash 120 Loz V 3772 Liquid Multi Vitamin & Mineral 16 oz Orange Flavor, Xylitol Sweetened, Hi-ORAC Antiox. V 3773 Liquid Multi, Berry Flavor 16 oz 3816 Liquid Multi Gels 60 Gels 3817 w/ 800 mg Flax Oil Per 2 Gels 180 Gels 3806 Prenatal Caps 120 Caps 3808 4 Caps/Day Formula, Albion Iron 240 Caps V 3855 Special One Multi 30 Tabs V 3856 1/Day Formula 90 Tabs V 3857 w/ Green Superfoods 180 Tabs V 3862 Special Two Multi 90 Tabs V 3864 w/ 850 mg Green Superfoods 180 Tabs V 120 Vcaps® 3868 Special Two V 240 Vcaps® 3869 (4/Day Formula = 2 Tabs) 3380 True Balance™ Multi 120 Caps 3382 Supports Glucose Metabolism 240 Caps 3812 Vit-Min Caps 100 Caps 3814 (2/Day Formula = Vit Min 75+) 200 Caps V 3820 Vit-Min 75+ 1/Day Formula 30 Tabs V 3824 90 Tabs V 3828 180 Tabs V 3830 Vit-Min 75+ Iron Free! 90 Tabs V 3832 180 Tabs 3850 Vit-Min 100 - Highest B Vitamins 60 Tabs 3852 High Potency, Sustained Release 90 Tabs 3853 1/Day Formula Multi 180 Tabs V V 17.99 33.99 21.99 9.99 21.99 15.99 29.99 15.99 29.99 55.99 19.99 36.99 19.99 12.99 12.99 19.99 19.99 15.99 36.99 16.99 29.99 7.99 17.99 33.99 19.99 37.99 18.99 34.99 19.99 37.99 19.99 37.99 9.99 23.99 43.99 23.99 43.99 19.99 26.99 49.99 Liquid Multi Gels When choosing a quality multiple, there are many elements to consider including potency, profile balance and integrity, core ingredients, safety and synergistic potential. As one of the Natural Product Industry’s foremost leaders in quality, science-based multiples, we’re pleased to introduce our newest addition to the NOW® multiple lineup, NOW® Liquid Multi Gels. 3816 Liquid Multi Gels 60 Gels $15.99 3817 w/800 mg Flax Oil 180 Gels $36.99 per 2 gels 18 multiples Adam™ • Iron-free formula offers the best value on the market for premium male multiples • With Saw Palmetto, Lycopene, Lutein, CoQ10, ZMA® & Ginkgo Biloba • B-12 as methylcobalamin, the most active co-enzyme form • 160 mg of Saw Palmetto – important for every man over 30 Eve™ • Suitable levels of key vitamins and minerals that are specific to a woman’s health • 800 mcg folic acid and 200 mcg B-12, important for women of child-bearing age and for the support of healthy homocysteine levels* • Spirulina provides a natural, complete array of nutrients – considered a nutritionally-complete food • Contains no sugar, salt, starch, yeast, wheat, gluten, corn, milk or preservatives multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples multiples *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract minerals Boron 1410 Boron 3 mg 1412 100 Caps 250 Caps 90 Vcaps® 5.99 11.99 10.99 120 Tabs 240 Tabs 1228 Bone Strength™ 120 Caps 1229 MCHA Formula 240 Caps V 1230 Calcium Citrate 100 Tabs V 1232 w/ Zinc, Magnesium & Manganese 250 Tabs V 120 Vcaps® 1235 Calcium Citrate Plus V 240 Vcaps® 1237 1267 Cal-Mag DK 180 Caps (Calcium Citrate, 1000 IU D-3, 90 mcg K-2 Per Serving) 1251 Cal-Mag + D Softgels 120 Gels 1252 3/Day Formula w/ Zinc 240 Gels 1253 Calcium Hydroxyapatite 1000 mg 120 Caps 1260 Calcium Lactate 10 Grain 250 Tabs 1265 Cal-Mag Caps 4/Day w/ Zinc, 120 Caps 1266 Copper and Trace Minerals 240 Caps V 1270 Calcium & Magnesium 500/250 mg 100 Tabs V 1272 2 Tab=1000/500 250 Tabs V 1275 Cal-Mag Stress Formula 100 Tabs 1273 Coral Calcium 1000 mg 100 Vcaps® 1279 Supplies 350 mg Calcium/Cap 250 Vcaps® 1276 Coral Calcium Plus Mag. & Vit. D 100 Vcaps® 1281 250 Vcaps® V 1233 Kid Cal™ Chewable 100 Loz Calcium Citrate + Magnesium & D-Tasty Orange Flavor V 1269 Liquid Cal-Mag Citrate (Blueberry) 16 oz + Vitamin D, Boron-Xylitol Sweetened V 1268 Liquid Cal-Mag Citrate (Lemon) 16 oz + Vitamin D, Boron-Xylitol Sweetened 1277 Magnesium & Calcium 2:1 Ratio 100 Tabs 1278 Reverse Ratio w/ Zinc 250 Tabs 1283 Magnesium 400 mg Caps 180 Caps V 1290 Magnesium Citrate 200 mg 100 Tabs V 1292 250 Tabs V 120 Vcaps® 1294 Magnesium Citrate (3 Vcaps®=500 mg) V 1300 Magnesium Malate 1000 mg 180 Tabs 1320 Magnesium/Potassium Aspartate 120 Caps 11.99 21.99 11.99 21.99 8.99 19.99 11.99 21.99 21.99 1413 OsteoBoron®, Natural Form 3 mg V + Alfalfa, Kelp, Spirulina & Chlorella Calcium/Magnesium 1225 Bone Calcium™ 1227 Cal, Mag, Zinc, D & More 11.99 21.99 11.99 9.99 11.99 21.99 7.99 15.99 9.99 15.99 31.99 15.99 31.99 11.99 OsteoBoron #1413 • With Green Superfoods • Bone & Joint Health • Natural Boron Complex • Supports Healthy Joints and Bone Density* • Vegetarian Formula • Patented Complex 14.99 14.99 8.99 19.99 11.99 8.99 19.99 12.99 13.99 13.99 Coral Calcium #1273 • 1000 mg • Healthy pH Balance • Important for Bone Health* • 350 mg of Calcium Liquid Cal-Mag Lemon & Blueberry NOW® Liquid Cal-Mag is the fast-acting formula that makes it easy to get the most out of your calcium and magnesium supplementation. Each delicious serving delivers an optimally-balanced blend of calcium citrate, vitamin D and magnesium citrate. Xylitol sweetened! 1268 Liquid Cal-Mag (Lemon) V 16 oz $14.99 1269 Liquid Cal-Mag (Blueberry) V 16 oz $14.99 visit us at: www.nowfoods.com minerals 19 minerals continued Calcium/Magnesium Pure Powders 1220 Bone Meal Powder, Pure 1240 Calcium Citrate Powder, Pure V 1243 Cal/Mag Citrate Powder, Pure 1245 Calcium Carbonate Powder, Pure V 1250 Calcium Gluconate Powder, Pure 1255 Calcium Lactate Powder, Pure V 1274 Coral Calcium Powder, Pure 1295 Magnesium Citrate Powder, Pure V 1310 Magnesium Oxide Powder, Pure V V V V Chromium - All Yeast Free 1415 ChromeMate® 200 mcg 1417 (High biological Activity, Yeast-Free) 1420 Chromium Picolinate 200 mcg 1422 1430 GTF Chromium 200 mcg 1432 Albion Chelavite® Yeast-Free V 1428 Tri-Chromium™ 500 mcg + Cinnamon 1426 V V Colloidal Minerals V 1405 Colloidal Minerals, Low Aluminum V 1406 Colloidal Minerals Raspberry, Low Alum. V Full Spectrum Minerals 1540 Full Spectrum Minerals, w/ Iron 1542 V V 1544 Full Spectrum Mineral Caps Iron Free 1545 Iron 1443 Iron (Bisglycinate 18 mg) V 1440 Iron Complex Non-Constipating 1442 Albion (Iron Bisglycinate 27 mg, Dong- V V Calcium Citrate 16 oz 8 oz 8 oz 12 oz 7 oz 9 oz 6 oz 8 oz 8 oz 10.99 9.99 10.99 6.99 11.99 9.99 15.99 11.99 7.99 90 Caps 180 Caps 100 Caps 250 Caps 100 Tabs 250 Tabs 90 Vcaps® 180 Vcaps® 6.99 12.99 6.99 14.99 4.99 9.99 10.99 19.99 32 oz 32 oz 19.99 19.99 100 Tabs 250 Tabs 120 Caps 240 Caps 9.99 21.99 11.99 21.99 120 Vcaps® 100 Tabs 250 Tabs 7.99 7.99 17.99 8 oz 180 Caps 180 Tabs 100 Tabs 250 Tabs 1 lb 5.99 9.99 9.99 4.99 9.99 14.99 100 Tabs 250 Tabs 90 Vcaps® 180 Vcaps® 4.99 9.99 7.99 14.99 90 Tabs 180 Tabs 11.99 19.99 #1240 • Supports Bone Health* • Highly Bioavailable Calcium • 100% Pure • Vegetarian Product Calcium Citrate is an optimal calcium supplement formulated to exacting specifications. Our calcium is complexed with citric acid for enhanced solubility and contains no other ingredients. NOW® has been selling powdered supplements since 1968 because of their distinct advantages. The powdered form is 100% pure, and free of fillers and preservatives, much lower in cost, easy to digest and can be taken in desired potencies. Powdered vitamins and minerals are a great way to take supplements. Quai, Raspberry, B-12 & Folic Acid) Potassium 1450 Potassium Chloride Powder, Pure 1448 Potassium Citrate Caps 99 mg V 1452 Potassium Plus Iodine 1460 Potassium Gluconate 99 mg 1462 V 1471 Potassium Gluconate Pure Powder V Selenium V 1480 Selenium 100 mcg 1482 Yeast-Free Selenomethionine V 1485 Selenium 200 mcg 1486 Yeast-Free Selenomethionine V Silica 1490 Silica Complex 500 mg 1492 (Skin, Hair & Nails Formula) 20 V minerals V V V V Colloidal Minerals #1405, #1406 Raspberry NOW® Raspberry Flavored Colloidal Minerals is a pleasant tasting blend of highly absorbable, watersoluble minerals derived from prehistoric plant deposits in Utah. Each 1 ounce serving contains trace levels of many major and trace minerals. *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract antioxidants minerals continued Trace Minerals 1438 Ionic Trace Minerals V 32 oz 180 Vcaps® 23.99 17.99 minerals V 1538 Red Mineral Algae NEW! w/ Aquamin™ Minerals Which Contain More Than 70 Important Trace Minerals, Calcium, Magnesium, Vitamin D & Trace Minerals Derived From Red Marine Algae Enhanced with: Zinc 1510 L-OptiZinc® 30 mg + 300 mcg Copper 1520 Zinc Gluconate 50 mg 1522 V V 1550 Zinc Picolinate 50 mg 1552 100 Caps 100 Tabs 250 Tabs 60 Caps 120 Caps 7.99 4.99 9.99 6.99 11.99 #1538 • Joint Health* • Vegetarian Calcium • Calcium, Magnesium & Trace Minerals derived from Red Marine Algae • Plus Vegetarian Vitamin D antioxidants Acai 3355 Acai Extract 500 mg NEW! V 100 Vcaps® Freeze Dried, Organic Acai! (Acai Liquid-see pg. 23) Alpha Lipoic Acid 3040 Alpha Lipoic Acid 100 mg + Vit. E, C 3041 V 3042 Alpha Lipoic Acid 250 mg 3043 V 3046 Alpha Lipoic Acid 600 mg Hi Potency 3045 + Grape Seed & Bioperine® V V V V Antioxidant Combinations 3800 Antioxidant Caps 3804 3320 Super Antioxidants 3322 V 3336 Vitaberry Plus+® 2500 ORAC V V 19.99 60 Vcaps® 120 Vcaps® 60 Vcaps® 120 Vcaps® 60 Vcaps® 120 Vcaps® 10.99 19.99 17.99 33.99 35.99 59.99 60 Caps 180 Caps 60 Vcaps® 120 Vcaps® 60 Vcaps® 12.99 33.99 17.99 33.99 19.99 90 Vcaps® 180 Vcaps® 14.99 27.99 90 Caps 60 Caps 120 Caps 60 Gels 120 Gels 29.99 17.99 31.99 14.99 26.99 90 Vcaps® 25.99 Fruit Extracts +Pomegranate 40% Ext. EGCg - Green Tea Extract 4704 EGCg Green Tea Extract 400 mg 4757 50%-200 mg EGCg, 98% Polyphenols V V NEW! Red Mineral Algae Super Antioxidants #3320 NOW Super Antioxidants are comprised of the most powerful oxidation quenching nutrients available today. Our distinctive blend of these highly effective free radical fighters can play a substantial role in warding off some of life’s most damaging toxins.* Eye Support/Lutein Bilberry (See page 42) 3301 Clinical Strength Ocu Support™ 3300 Ocu Support™ (Formerly Eye Support) 3302 3058 Lutein Esters 20 mg 3057 (w/ Carotenoid Blend) GliSODin® 3048 GliSODin® 100 mg Plus 250 mg Organic Wheat Grass visit us at: www.nowfoods.com V GliSODin® #3048 GliSODin® is the first orally effective form of SOD. SOD is a key cellular antioxidant that is instrumental in neutralizing the potent superoxide radical.* antioxidants 21 Grape Seed Extract 3250 Grape Seed Antioxidant 60 mg 3252 +300 mg Bioflavonoids antioxidants continued 30 Vcaps® 90 Vcaps® V 180 Vcaps® 3254 V 3246 Grape Seed Antioxidant 100 mg 30 Vcaps® V 100 Vcaps® 3248 w/ 350 mg Calcium Ascorbate V 200 Vcaps® 3249 V 90 Vcaps® 3274 Grape Seed Extract 250 mg Highest Potency-90% Polyphenols + Rutin & Organic Amla Enzogenol® 3359 Enzogenol® 60 mg Pine Bark Extract V 5.99 13.99 25.99 8.99 19.99 37.99 29.99 V 60 Vcaps® 23.99 V 30 Caps 60 Caps 150 Caps 50 Vcaps® 15.99 29.99 59.99 43.99 V 60 Vcaps® + Red Wine,Green Tea & Grape Seed Extracts V 60 Vcaps® 3353 Natural Resveratrol 200 mg Mega Potency w/ Red Wine Extract V 60 Vcaps® 3324 Pomeratrol™ Cell Regeneration Pomegranate & Resveratrol Extracts 19.99 Pycnogenol® 60 mg #3277 Free Radical Scavenger Vascular Support / Inflammatory Support* With Acerola & Rutin / Vegetarian Formula V + 50 mg Grape Seed Extract & Rutin Pycnogenol® 3260 Pycnogenol® 30 mg 3264 + 300 mg Bioflavonoids 3266 3277 Pycnogenol® 60 mg + Acerola & Rutin Resveratrol 3339 Natural Resveratrol 50 mg 29.99 16.99 Tocotrienols Natural Resveratrol #3353 Mega Potency / Cardiovascular Support* With Red Wine Extract / Vegetarian Formula Resveratrol is a polyphenol naturally found in the skin of red grapes, certain berries, and other plants. Scientific studies have shown that Resveratrol supports healthy cardiovascular function through various mechanisms. Resveratrol, especially when combined with other polyphenols, is known for its anti-aging effects, as well as for its ability to support a healthy inflammatory response.* 3080 Tocotrienols & Vitamin E 60 Gels 24.99 Contains 210 IU D-Alpha, 70 mcg Selenium & 24 mg Tocotrienols Carotenoids 3251 Astaxanthin 4 mg Gels 3060 Lycopene 10 mg 3061 LYC-O-MATO® Tomato Extract 3062 Lycopene 20 mg Double Strength 60 Gels 60 Gels 120 Gels 50 Gels 19.99 19.99 34.99 29.99 60 Vcaps® 120 Vcaps® 15.99 29.99 LYC-O-MATO® Tomato Extract 3360 Veggie Carotenoids 3362 Enzogenol® Enzogenol is a powerful formulation of antioxidant bioflavonoids extracted from the bark of the New Zealand Pine (Pinus radiata) that is comparable to flavonoid formulations of other pine bark extracts. The flavonoids found in Enzogenol have been shown in clinical and non-clinical studies to support cardiovascular health and to protect cells and tissues from the damaging effects of oxidative stress. NOW® Enzogenol also contains Rutin and Grape Seed Extract for their synergistic antioxidant benefits.* 3359 Enzogenol® 60 mg 60 Vcaps® $23.99 Pine Bark Extract+50 mg Grape Seed Extract + Rutin 22 antioxidants *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract antioxidants continued Mangoni™ NOW® Mangoni™ is the one-of-a-kind “SuperFruit” antioxidant cocktail that unites 7 of the most antioxidant rich, Hi-ORAC fruits on the planet. This completely unique formula boasts 3 times the polyphenol levels of even the most popular mangosteen products we tested and has an ORAC value of over 80,000 per bottle at time of manufacture. Working together within the body, this unique arrangement of Hi-ORAC fruit extracts offers unparalelled antioxidant support.* • SuperFruit Antioxidant Cocktail / Vegetarian Formula • Mangosteen Extract, Acai, Goji, Noni, VitaBerry® plus other Super Fruits • Superior Antioxidant Protection* / Exotic, Tropical Flavor 4600 Mangoni™ V 32 oz $29.99 Liquid Nutritional Tonics 4805 Acai Juice Superfruit Tonic V 32 fl.oz Up to 33 Times the Antioxidants in Red Wine Grapes, Rich in Ellagic Acid, Vit. C & Fiber V 4806 Goji Juice Superfruit Tonic 32 fl.oz Rich in Antioxidants, Vitamins, Phytonutrients, Amino Acids & Carotenoids! V 4600 Mangoni™ Superfruit Antioxidant 32 fl.oz w/ Mangosteen, Goji, Acai, Noni, Pomegranate & More! Highest Orac (80,000 unit) & Polyphenol Levels V 4813 Mangosteen Superfruit Antioxidant 32 fl.oz Organic V 4814 Noni Juice Superfruit Tonic, Organic 32 fl.oz 19.99 19.99 29.99 24.99 19.99 Excellent Source of Proxeronine & Scopoletin, Free of Fat, Cholesterol & Sodium Acai #4805 • SuperFruit Antioxidant Juice* • High in Anthocyanins • With Pomegranate, Blueberry, & Raspberry • Vegetarian Product • Genuine Whole Food • Superior Antioxidant Protection • Cardiovascular Support • Naturally Rich in Ellagic Acid, Vitamin C & Fiber • Supports Healthy Immune & Inflammatory Responses* Goji #4806 Goji Juice, or WolfBerry as it’s sometimes referred to, is a wonderful source of: • Carotenoids, such as Carotene, Cryptoxanthin, Lutein & Zeaxanthin • Monosaccharides & Polysaccharides • B-Vitamins, such as Riboflavin, Thiamine and Nicotinic Acid • Trace Minerals, including Copper, Zinc, Manganese and Selenium • Genuine Whole Food visit us at: www.nowfoods.com Mangosteen #4813 • Certified Organic • SuperFruit Antioxidant Juice* • Organic Mangosteen Juice, Goji Juice and other juice concentrates • Naturally Rich in Xanthones • A Dietary Supplement • Vegetarian Product • Genuine Whole Food Noni #4814 • Certified Organic • Superfruit Antioxidant Juice* • Morinda citrifolia Fruit • Naturally Rich in Antioxidants & Unique Polysaccharides • Grown in Tahiti • A Dietary Supplement • Genuine Whole Food • Vegetarian Product antioxidants 23 antioxidants continued CoQ10 USP V 3158 CoQ10 100% Pure Powder, 1 oz Naturally Fermented = 283 Caps of 100 mg Best Value, Zero Fillers 74.99 3173 CoQ10 30 mg Softgels 3174 Rice Bran Oil Base 90 Gels 180 Gels 30 Vcaps® 60 Vcaps® 120 Vcaps® 240 Vcaps® 50 Gels 100 Gels 200 Gels 30 Gels 60 Gels 120 Gels 240 Gels 60 Vcaps® 180 Vcaps® 4 oz 17.99 29.99 6.99 11.99 21.99 39.99 18.99 34.99 59.99 11.99 22.99 41.99 77.99 19.99 44.99 21.99 50 Gels 150 Gels 30 Vcaps® 90 Vcaps® 180 Vcaps® 30 Vcaps® 100 Vcaps® 60 Vcaps® 30 Loz 90 Loz 30 Gels 60 Gels 60 Gels 25.99 67.99 16.99 39.99 69.99 21.99 54.99 44.99 27.99 59.99 44.99 74.99 99.99 60 Gels 120 Gels 60 Gels 60 Gels 39.99 67.99 31.99 49.99 3180 CoQ10 30 mg 3184 V 3188 V 3190 V V 3192 CoQ10 50 mg Softgels 3193 w/ Vitamin E and Selenium Softgels 3195 3162 CoQ10 60 mg Softgels 3163 w/ 250 mg Omega 3 Fish Oils 3166 & 200 mg Lecithin 3167 3153 CoQ10 60 mg Vcaps® 3154 In Base of 200 mg Brown Rice Bran V 3186 Liquid CoQ10 - Orange Flavor V 100 mg per Teaspoon 3208 CoQ10 100 mg Softgels 3209 w/ Vitamin E 3210 CoQ10 100 mg 3212 w/ 400 mg Hawthorn Berry V V V 3213 V 3217 CoQ10 150 mg 3218 + 200 mg Lecithin V 3176 CoQ10 200 mg Vcaps® 3196 CoQ10 200 mg & Vitamin E Lozenges 3197 w/ Lecithin V V 3199 CoQ10 400 mg Gels w/ Vit. E., 3198 Lecithin, Rice Bran Oil 3182 CoQ10 600 mg Softgels V V Highest Potency - High Absorption 3147 CoQsol CF® 100 mg 3148 3145 Ubiquinol CoQH-CF™ 50 mg 3142 Ubiquinol 100 mg NEW! CoQ10 Pure Powder #3158 • Cardiovascular Health • Vegetarian Product • Supports Healthy Heart Muscle • Promotes Cellular Energy* Liquid CoQ10 #3186 • Cardiovascular Health • Orange Flavor • 100 mg per Teaspoon • Supports Healthy Heart Muscle • Promotes Cellular Energy* • With Co-enzyme B vitamins • Vegetarian Formula • Xylitol Sweetened! NEW! Ubiquinol 100 mg NOW® CoQH Ubiquinol contains the reduced form of CoQ10, which has been shown in scientific studies to be a highly bioavailable and active antioxidant form of CoQ10. To improve solubility and enhance intestinal absorption, D-Limonene has • Vegetarian Formula been added, thus providing superior overall biological value. • Contains D-Limonene This unique, reduced form of CoQ10 is easily converted to to Enhance Solubility cellular energy within the body, further allowing its antioxidant and cardiovascular-supporting properties to flourish. A patented Enhanced with: softgel delivery system provides substantial protection against oxygenation and oxidative stress, making it possible for higher levels of Ubiquinol to be utilized within the bloodstream.* • Shown in Studies to Exhibit Superior Absorption 3142 Ubiquinol 100 mg 24 antioxidants 60 Gels $49.99 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract bee products, brewer’s yeast, detox support, bentonite Bee Products 2520 Bee Pollen 500 mg 2522 100 Caps 250 Caps 8 oz 100 Caps 100 Gels 60 Gels 60 Caps 10 oz 2530 Bee Pollen Granules 2540 Propolis 500 mg 2550 Royal Jelly 300 mg 2560 Royal Jelly 1000 mg 2565 Royal Jelly 1500 mg Freeze Dried 2570 Royal Jelly 31,500 mg (In Raw Honey) 6.99 13.99 9.99 12.99 12.99 16.99 18.99 21.99 Bee Pollen Granules Brewer’s Yeast/Nutritional Yeast 2410 Brewers Yeast, 10 Grain 2412 V V 200 Tabs 500 Tabs 1 lb 10 oz 10 oz 5.99 11.99 10.99 12.99 12.99 2420 Brewers Yeast Powder, (Debittered) 2455 Nutritional Yeast Flakes 100% Pure V 2460 Nutritional Yeast Powder 100% Pure V 90 Caps 2 Btls/Box 16.99 21.99 V V #2530 • Nutrient Rich Superfood Start with a small amount (1/4 tsp.) and gradually increase to 1 tsp. 1 or more times daily. Add to cereal, blender drinks or simply eat it and enjoy the nutty sweet/sour, taste. Detox Support 3281 Detox Support™ 2454 Easy Cleanse™ A.M. & P.M. NEW! Detoxifying & Cleansing System w/ Herbs, Fiber, & Supergreens 60+60 Vcaps® 2448 Liver Detox, by Dr. Verghese 2449 24 Unique Ingredient Formula NEW SIZE! 3075 Modified Citrus Pectin 800 mg, Pectasol® V 3076 Modified Citrus Pectin, Heavy Metal Detox V 90 Caps 180 Caps 180 Vcaps® 1 lb 21.99 39.99 44.99 79.99 Pure Powder Bentonite 3051 Bentonite Powder, Pure NEW SIZE! 1 lb V 15.99 Modified Citrus Pectin - 1 lb. #3076 • Supports Heavy Metal Detoxification A recent study indicates that modified citrus pectin promotes healthy urinary excretion of common, mild environmental exposures of heavy metals such as mercury, arsenic, cadmium, lead and tin without altering excretion of other nutritional minerals, including calcium, magnesium, iron, copper and selenium. In addition, MCP has been shown to support healthy cellular growth and reproduction.* NEW! Easy Cleanse™ A.M. & P.M. Detoxifying & Cleansing System with Herbs, Fiber, and Supergreens NOW® Easy Cleanse™ is a digestive cleansing program that was developed to detoxify stored toxins, making them easy to eliminate from the body. By addressing the root causes of today’s most common gastrointestinalrelated conditions, this unique arrangement of herbal extracts and digestive-support compounds serves as a natural and effective way to help eliminate unwanted compounds and restore a healthy, functional digestive system.* Easy Cleanse™ is 100% natural, free of stimulants, and contains no chemical laxatives. Simple 15-Day Detox / 100% Natural Ingredients No Harsh Laxatives / 100% Microbial Tested Restore Digestive and Metabolic Health* 2454 Easy Cleanse™ 2 Btls/Per Box $21.99 60 Vcaps® A.M. & 60 Vcaps® P.M. visit us at: www.nowfoods.com bee products, brewer’s yeast, detox support, bentonite 25 diet/weight maintenance diet/weight maintenance continued 3327 Awe-Slim™ Liquid Diet Support 32 oz 29.99 Hydrolyzed Collagen proteins, chromium, L-Carnitine, Super CitriMax®, L-Arginine, L-Ornithine, & More! 2025 Chitosan 500 mg + Chromium 100 mcg 120 Caps 14.99 2026 LipoSanULTRA™ Chitosan 240 Caps 27.99 3317 Apple Cider Vinegar 450 mg 180 Caps 11.99 3316 Cider Vinegar Diet Formula 180 Caps 13.99 + Kelp, B-6, Chromium & Glucomannan 1434 Super Citrimax® Extra Strength 750 mg 90 Caps 18.99 1436 + Chromemate®, Panax Ginseng & Kelp 180 Caps 35.99 1727 CLA 800 mg (From 1000 mg) 90 Gels 19.99 1728 Conjugated Linoleic Acid 80% CLA) 180 Gels 35.99 1731 CLA Extreme™ 750 mg 90 Gels 29.99 1733 w/ 100 mg Carnitine, Guarana, 180 Gels 49.99 Chromium Picolinate & Green Tea V 90 Vcaps® 3344 Super Cortisol Support 29.99 w/ Relora®, Rhodiola, Holy Basil, Green Tea, Ashwaganda, & More! V 3306 Diet Support (Revised Formula) 60 Vcaps® 16.99 V 120 Vcaps® 3307 30.99 3326 ENERGY, Ephedra Free 90 Caps 15.99 V 60 Vcaps® 3333 Mega Hoodia Concentrate 250 mg 21.99 V 120 Vcaps® 3335 39.99 V 60 Vcaps® 3323 Tru Hoodia Formula 21.99 V 120 Vcaps® 3337 Thermogenic Combination 39.99 V 2103 Lipo Trim 60 Tabs 11.99 V 2105 w/ L-Carnitine & Chromium 120 Tabs 19.99 V 60 Vcaps® 3020 Phase 2® Starch Neutralizer 500 mg 15.99 V 120 Vcaps® 3021 29.99 V 60 Vcaps® 3342 Relora® 300 mg Appetite Control 17.99 V 120 Vcaps® 3343 33.99 V 60 Vcaps® 1905 Slimaluma® Plus 250 mg 24.99 Clinically Proven Appetite Suppressant, Alternative to Hoodia, w/ Green Tea Extract & Yerba Mate 20% V 100 Vcaps® 1908 Water Out™ (Herbal Diuretic) NEW! 14.99 V 90 Vcaps® 3010 7-Keto® 25 mg 21.99 V 3012 7-Keto® Lean 100 mg 30 Vcaps® 21.99 V 3013 60 Vcaps® 39.99 Cider Vinegar Diet Formula #3316 This combination of Apple Cider Vinegar, Kelp, Lecithin and B-6 is a time-tested formula used by millions in the U.S. for decades. NOW has reintroduced this proven combination and added powdered Glucomannan, a fibrous tuber, Grapefruit Fiber and chelated Chromium for synergistic support. CLA Extreme™ #1731 CLA Extreme™ combines the benefits that active people are seeking with the proven effectiveness of Conjugated Linoleic Acid (CLA). Before meats and cheeses were processed as they are today, people’s diets used to naturally contain greater quantities of CLA. Now, supplementation is virtually the only way to achieve the same levels of CLA. The effectiveness of CLA Extreme™ will not diminish over time; there is no need to cycle off the product. CLA Extreme™ will work best for those who exercise regularly, follow a sensible diet and take the product consistently. NEW! Water Out™ NOW® Water Out™ is a synergistic herbal blend that supports urinary tract health. Uva Ursi, Dandelion, Goldenrod and Juniper are herbs that can help to relieve minor, temporary water retention while supporting healthy kidney function. These and other ingredients in Water Out™ are known to act in a gentle manner to maintain water equilibrium, as well as essential electrolytes.* Herbal Diuretic / Vegetarian Formula With Standardized Uva Ursi, Dandelion, Potassium, Vitamin B-6, and more! Naturally Supports Fluid Balance / Healthy Urinary Tract* 1908 Water Out™ 100 Vcaps® $14.99 26 diet/weight maintenance *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract digestive support & enzymes Aloe Vera 3036 Aloe Vera 5000 mg 100 Gels 4 oz 8.99 8.99 V 120 Caps 90 Tabs 180 Tabs 60 Vcaps® 120 Vcaps® 90 Loz 90 Vcaps® 14.99 14.99 27.99 14.99 27.99 17.99 17.99 V 60 Vcaps® 19.99 3140 Nattokinase 100 mg/2000 FU Units 3141 V 2958 Optimal Digestive System V 60 Vcaps® 120 Vcaps® 90 Vcaps® 29.99 49.99 17.99 3030 Aloe Vera Concentrate - Equals 1 Gallon V Enzymes 2938 Betaine HCl 10 gr/150 mg Pepsin 2940 Bromelain 500 mg, 2000 GDU 2939 Derived from Pineapple V 2943 Bromelain 500 mg, 2400 GDU Caps 2947 Highest Potency V 2957 ChewyZymes™ NEW! 2956 Dairy Digest Complete V Support for Dairy Digestion 2959 Gluten Digest (BioCore® DPP IV®) Supports Wheat Gluten Digestion V V V Full-Spect. Digestive Enzyme Formula-National Enzyme Company 2945 Pancreatin 2946 500 mg 4X (2000 mg Total) 2970 Papaya Enzyme Chewable 2972 V 2966 Plant Enzymes 2967 Eight Digestive Enzymes V 2954 Serrazimes 33 mg 20,000 Units V V V Compare to Serropeptase 2960 Super Enzymes 2962 Highest Potency Formula 2963 Super Enzyme Caps 2964 Healthy Digestion 2980 Acid Comfort™ 3308 Cand. Clear™ 3319 3347 Caprylic Acid 600 mg 4652 DGL 400 mg + Glycine V V V 100 Caps 250 Caps 180 Loz 360 Loz 120 Vcaps® 240 Vcaps® 90 Vcaps® 12.99 27.99 7.99 14.99 15.99 29.99 17.99 90 Tabs 180 Tabs 90 Caps 180 Caps 10.99 19.99 13.99 25.99 90 Loz 90 Vcaps® 180 Vcaps® 100 Gels 100 Loz 11.99 15.99 29.99 13.99 13.99 90 Caps 8 oz 4 oz 60 Vcaps® 60 Tabs 19.99 9.99 14.99 17.99 23.99 100 Caps 250 Caps 4 oz 8.99 18.99 9.99 60 Caps 120 Caps 11.99 19.99 Enhanced with: NEW! ChewyZymes™ #2957 ChewyZymes™ from NOW is a broad spectrum digestive enzyme formulation in a natural berry-flavored, vegetarian chewable tablet for adults and children. • Digestive Health* • Broad Spectrum Chewable Enzymes • Natural Berry Flavor • Great for Adults & Kids • Vegetarian Formula Deglycyrrhizinated Licorice Extract 3289 G.I. Support™ 2944 Inulin Prebiotic FOS Powder 2942 Nutra Flora® FOS Powder 2971 Protein Digest NEW! 3345 Ulcetrol™ w/ PepZinGI®, V V V V Zinc-Carnosine, Mastic Acid & Slippery Elm Probiotics 2905 Acidophilus Caps 2907 (2 Billion/Cap) Guaranteed 2916 Acidophilus Powder (2 Billion/Gram) 5 Billion Input 2920 4 X 6 Acidophilus 2922 (4 Billion x 6 Strains) visit us at: www.nowfoods.com Enhanced with: NEW! Protein Digest™ #2971 NOW® Protein Digest™, with BioCore® Edge™, is a unique enzyme blend formulated to increase the bioaccessibility of protein found in high protein supplements and meal replacements. Protein Digest™ provides complete protein digestion by increasing protein hydrolysis (break down) in the stomach and small intestine.* These enzymes are derived exclusively from fungal sources obtained through the controlled fermentation of Aspergillus oryzae, Aspergillus melleus and Aspergillus niger. digestive support & enzymes 27 fiber & muciloids digestive Support & enzymes continued 2925 4 X 6 Acidophilus 3 oz (10 Billion Per Gram - 6 Strains) 2936 BerryDophilus™ 2.5 Billion Input 60 Loz Guaranteed Potency 750 Million Shelf Life - Chewable 2930 8 Billion Acidophilus & Bifidus 60 Caps 2932 120 Caps 2912 Gr8-Dophilus™ 60 Vcaps® (4 Billion, Enteric, Multi-Strain, Shelf Stable) 2913 Stabilized Acidophilus 3 Billion 90 Tabs 2914 Shelf Stable 180 Tabs 19.99 11.99 12.99 23.99 17.99 11.99 21.99 Probiotic Defense™ Probiotic Defense™ 2917 Probiotic Defense™ (Glass) 3 oz 29.99 1 Billion Potency-Guaranteed, Soil Organisms for Healthy Intestinal Tract - w/ Fermented Greens 2918 Probiotic Defense™ (Glass) 90 Vcaps® 29.99 550 mg Caps -1 Billion Multi-Strains fiber & muciloids Fiber Supplements/Muciloids 5908 Apple Fiber, Pure 6425 Apple Pectin 700 mg 6512 Glucomannan 575 mg V 5945 Grapefruit Fiber 100% Pure 6515 Grapefruit Pectin 500 mg V 4710 Guar Gum 700 mg 5964 Oat Bran Plus 1000 mg V V 12 oz 120 Caps 180 Caps 1 lb 120 Vcaps® 120 Caps 100 Tabs 3.99 14.99 15.99 9.99 14.99 9.99 4.99 #2917 • Healthy Intestinal Flora • Probiotic Blend in a Whole Food Base* • 1 Billion Organisms, includes Soil Organisms • No Refrigeration Necessary NOW® Probiotic Defense™ is a combination of “friendly” probiotic bacteria, including ones commonly found as soil organisms, blended into a fermented whole food base. NOW® Probiotic Defense™ contains 13 active bacterial strains and has been designed to support gastrointestinal health and immune system function. FOS is also included in this product to assist healthy growth of Acidophilus and Bifidus organisms.* NOW® Probiotic Defense™ is stable at room temperature, requiring no refrigeration. fiber (Oat/Rice/Corn) Glucomannan Grapefuit Pectin #6515 Supports Intestinal Health* / 100% Pure - Dietary Fiber / Vegetarian Formula Grapefruit Pectin is a natural substance derived from the pulp and peel of the grapefruit. It is an excellent source of water-soluble fiber that has a gel-forming effect when mixed with water. Its name is derived from the Greek word “pectos”, which means solidified or gelatinated. As a dietary fiber, Grapefruit Pectin supports good intestinal health.* Oat Bran Plus #5964 Source of Dietary Fiber / With Rice Bran & Corn Bran / Vegetarian Formula Because many people often fail to obtain adequate fiber in their diets, Bran, in the form of a tablet, may help to alleviate such dietary shortcomings. The combination of fiber from oats, rice, and corn is especially useful in balancing fiber intake. 28 fiber & muciloids #6512 • Healthy Weight Management • Supports Healthy Cholesterol Metabolism • Supports Regularity* Glucomannan is a soluble, bulk-forming fiber derived from the konjac root (Amorphophallus konjac). Clinical studies have demonstrated that Glucomannan can provide temporary relief of constipation and may help to maintain serum lipid levels already within the healthy range. In addition, because Glucomannan helps to promote satiety (feeling of fullness), it can be an effective addition to a weight management plan that includes a healthy diet and exercise program.* *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract glucose & metabolic support fiber continued Psyllium 5920 Apple Psyllium Fiber V (50% Psyllium, 33% Apple Fiber, Fructose) V 5922 Orange Psyllium Fiber 5970 Psyllium Husk 500 mg 5972 5973 Psyllium Husk 700 mg + Apple Pectin 5975 Psyllium Husk Powder, Pure 5980 Psyllium Husk Whole, Bottle 5981 5982 Bag Bottle V V V V Apple Psyllium Fiber #5920 This product can be a convenient and tasty way to increase the level of dietary fiber which is typically half of government recommended levels. Psyllium husks have the ability to swell up to 100 times their initial volume when added to water or juice. GTF Chromium #1432 Chromium works at a cellular level to facilitate the action of insulin hormone, which is involved in fat, carbohydrate, and protein metabolism.* ENERGY ™ #3326 • Natural Source of Energy • Metabolic Diet and Adrenal Support* •New Formula! 12 oz 8.99 12 oz 200 Caps 500 Caps 180 Caps 12 oz 12 oz 1 lb 24 oz 8.99 8.99 18.99 11.99 7.99 7.99 7.99 14.99 Orange Psyllium Fiber #5922 Orange-Flavored / Intestinal Health Excellent Source of Soluble Fiber Supports Cardiovascular Health Helps Maintain Regularity* A Dietary Supplement / Vegetarian Product Psyllium Husk + Apple Pectin #5973 Surveys have shown that the fiber content of the American diet is typically about half of government recommended levels. Psyllium husks can be a convenient way to increase the intake of dietary fiber. glucose & metabolic Glucose Management & Metabolic Support Glucose Management 1415 ChromeMate® 200 mcg 1417 (High biological Activity, Yeast-Free) 1420 Chromium Picolinate 200 mcg 1422 1430 GTF Chromium 200 mcg 1432 Albion Chelavite® Yeast-Free V 1428 Tri-Chromium™ 500 mcg + Cinnamon 1426 V V V 3318 Glucose Metabolic Support 3095 GlucoFit® 18% Corosolic Acid Metabolic Support 3326 ENERGY, Ephedra Free 3368 Thyroid Energy™ visit us at: www.nowfoods.com V 90 Caps 180 Caps 100 Caps 250 Caps 100 Tabs 250 Tabs 90 Vcaps® 180 Vcaps® 90 Caps 60 Gels 6.99 12.99 6.99 14.99 4.99 9.99 10.99 19.99 17.99 13.99 90 Caps 90 Vcaps® 15.99 17.99 glucose & metabolic support 29 green foods Alfalfa 2606 Alfalfa Juice Concentrate 650 mg 2614 Alfalfa Powder, Pure V 180 Vcaps® 1 lb 250 Tabs 500 Tabs 16.99 9.99 6.99 11.99 2620 Alfalfa 10 Grain (625 mg) 2622 V 4 oz 6 oz 2 lb 250 Tabs 24.99 15.99 54.99 15.99 90 Vcaps® 180 Vcaps® 60 Tabs 120 Tabs 21.99 39.99 14.99 27.99 V 100 Vcaps® 60 Tabs 120 Tabs 4 oz 1 lb 12.99 11.99 21.99 16.99 44.19 V 90 Caps 16 oz 10.99 14.99 10 oz 2 lb 90 Tabs 270 Tabs 31.99 77.99 13.99 34.99 250 Caps 8 oz 200 Tabs 500 Tabs 10.99 5.99 4.99 8.99 4 oz 1 lb 4 lb 1 lb 100 Tabs 200 Tabs 500 Tabs 120 Vcaps® 180 Tabs 12.99 39.99 106.95 44.99 7.99 13.99 29.99 11.99 13.99 V V Barley Grass 2659 Barley Grass Juice Powder, Pure Organic V 2660 Barley Grass Powder, Pure Organic 2662 25% Protein, High Fiber, USA V 2668 Barley Grass 500 mg Organic V Blue-Green Algae V 2623 Blue-Green Algae 500 mg Caps 2624 Klamath Lake, Oregon V 2625 Blue-Green Algae 500 mg 2627 Klamath Lake, Oregon - Freeze Dried V V Chlorella V 2628 Chlorella 400 mg Caps V 2630 Chlorella 1000 mg - Highest Potency 2632 V 2636 Chlorella Pure Powder organic 2638 V V Chlorophyll 2645 Chlorophyll 100 mg 2X 2644 Chlorophyll Liquid 3X Barley Grass Juice #2659 • Certified Organic • 100% Pure Juice Powder • Vegetarian Product Organic juice powders contain high concentrations of valuable nutrients, including chlorophyll, vitamins, minerals and natural enzymes. These juice powders are 100% pure, CO2 cold temperature dried and contain no insoluble fibers, carriers or additives. This high purity makes them more soluble in water and ideal for use in a variety of drink mixes. w/ Peppermint, 100 mg Per Teaspoon Green PhytoFoods 2705 Green PhytoFoods Powder 2706 38 Nutrients, Extracts, Supplements 2707 Green PhytoFoods 1000 mg 2708 Kelp 2675 Kelp Caps 325 mcg Iodine/Dulse 2676 Kelp Powder, 100% Pure 2680 Kelp 150 mcg Iodine 2682 Spirulina V V 2690 Spirulina Powder 2691 Grown in the U.S.A. (Bottle) V (Bottle) 15.99/lb 2714 Spirulina Powder, Pure Organic 2696 Spirulina 500 mg 2698 (Grown in the U.S.A.) V 2700 V 2702 Spirulina 500 mg 2704 Spirulina 500 mg Organic V 2694 30 V green foods V V V V V Kelp Caps #2675 • 325 mcg of Natural Iodine • Supports Thyroid Function* • With 150 mg of Dulse • Good source of marine minerals, including potassium, magnesium, calcium and iron. • Kelp also contains vitamins and cell salts essential for good nutrition.* *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract heart support & immune system green foods continued Wheat Grass 2709 Wheat Grass Juice Powder, Pure Organic V 2710 Wheat Grass Powder Organic 2712 (Grown in the U.S.A.) V 2720 Wheat Grass 500 mg Organic 2722 V 4 oz 9 oz 5 lb 100 Tabs 500 Tabs V V 24.99 19.99 119.99 7.99 28.99 heart support Heart Support cholesterol/cardiovascular 3066 Blood Pressure Health V 90 Vcaps® 29.99 w/ Mega Natural® - BP™ & Hawthorn Berry Extract 300 mg 11.8% V 100 Vcaps® 3065 ßeta-Sitosterol Plant Sterols 14.99 w/ Cardioaid® V 60 Vcaps® 4626 Celery Circulation™ NEW! 19.99 V 90 Vcaps® 3313 Cholesterol Support 21.99 V 90 Vcaps® 4708 Hawthorn Extract 1.8%/300 mg Std. 11.99 V 3284 Heart Support™, Enteric Coated 60 Tabs 23.99 V 3286 120 Tabs 43.99 V 90 Vcaps® 3305 Homocysteine Regulators 14.99 TMG, B-6, B-12, Folic Acid Pantethine - See B Vitamins page 10 V 90 Vcaps® 1823 Policosanol 10 mg (Cane Source) 15.99 V 90 Vcaps® 1824 Policosanol 20 mg (Cane Source) 27.99 Double Strength +100 mg Artichoke Ext, 100 mg Silymarin, 50 mg ALA & More! 3500 Red Yeast Rice Extract 600 mg 3501 CERTIFIED ORGANIC RED YEAST RICE! V 3504 Red Yeast Rice Extract 1200 mg 3503 V 3321 Red Yeast Rice Extract + CoQ10, 3334 ALA & Silymarin (600 mg/30 mg) V 3507 Sytrinol® 150 mg 3508 w/ 10 mg Policosanol, ALA V 3123 Vein Supreme™ w/ Trunorin® V V V V V 60 Vcaps® 120 Vcaps® 60 Tabs 120 Tabs 60 Vcaps® 120 Vcaps® 60 Vcaps® 120 Vcaps® 90 Vcaps® Immune System Enhancers Colostrum 3214 Colostrum Powder, Pure 15.99 28.99 25.99 49.99 25.99 49.99 24.99 44.99 21.99 #4626 Recently, scientific studies have found that Celery Seed is rich in bioactive compounds that support a healthy inflammatory response. A balanced inflammatory response is known to be important in maintaining healthy circulation and a healthy cardiovascular system. • Circulatory Support* • Celery Seed Extract plus Horse Chestnut & Hawthorn Extracts • Vegetarian Formula immune system 3 oz 120 Caps 21.99 19.99 90 Vcaps® 19.99 V 1 oz 9.99 V 60 Vcaps® 69.99 V 60 Vcaps® 2 oz 94.99 99.99 3216 Colostrum 500 mg, 25% IgG NEW! Celery Circulation™ 0.6% Lactoferrin 3232 Super Colostrum + Olive Leaf Grapefruit Complex 3240 Grapefruit Complex Liquid Lifetime Immunity 3032 AHCC® 500 mg Standardized Natural Killer Cell Activity 3034 AHCC® 750 mg Extra Strength 3035 AHCC® Powder, Pure =114 Caps of 500 mg visit us at: www.nowfoods.com V Colostrum #2675 • Healthy Immune Function* • 100% Pure Powder • Rich in Immunoglobulins • Minimum of 0.6% Lactoferrin • Average of 25% IgG Antibodies heart support & immune system 31 joint support immune system continued 3054 ßeta 1.3/1.6-Glucan V 100 mg w/ Maitake Extract V 2647 Broccoli Concentrate 850 mg 2% Glucosinolates, 0.1% Sulfuraphane V 3063 Broccology™ Broccoli Concentrate Contains sgs™ (Sulforaphane Glucosindate) 90 Vcaps® 14.99 60 Tabs 14.99 60 Vcaps® 24.99 Immune Advantage Powerful Antioxidant Booster & Detoxifier, Protects From Free Radical Damage, Guaranteed Source of Sulforaphane 3082 Glyconutrient Complex 90 Caps w/ Glyconutrients & ImmunEnhancer™ 400 mg 3083 Glyconutrient Complex Powder 4 oz. w/ Glyconutrients & ImmunEnhancer™ 400 mg 3219 Immune Advantage™ 450 mg, 40% IgG 90 Caps V 90 Vcaps® 3055 Immune Renew™ 8 Organic Mushrooms & Standardized Astragalus V 60 Vcaps® 3056 Indole-3-Carbinol (I3C) 200 mg V 60 Vcaps® 3026 Mushroom Glyco Nutrients 500 mg, Compare to MGN-3 24.99 49.99 15.99 19.99 23.99 89.99 #3219 • Supports Immune Function • Richer in Immunoglobulins than Colostrum • More Biological Activity of IgG* Immune Advantage™ contains high levels of a mixture of Immunoglobulin classes, including IgG1, IgG2, IgM and IgA factors shown to support healthy immune functions. Immune Advantage™ retains more biological activity through the digestive tract, therefore delivering more IgG to the small intestine where it is most effective.* Seasonal Immunity 1811 Allibiotic™ 60 Gels 19.99 Standardized Allisure® Allicin w/ Oregano Oil, Olive Leaf 18% Extract, Elderberry Extract & More V 90 Vcaps® 3372 Air Defense®* Immune Booster 17.99 w/Paractin®, Vit C, 4% Echinacea, Elderberry, ImmunEnhancer™, Olive Leaf 6% & Much More! V 3282 Respir-All™ (Allergy Support) 60 Tabs 15.99 V 3370 Total Well-Being™ 60 Tabs 15.99 V 3371 120 Tabs 29.99 Zinc-C Lozenges 3297 Elder-Zinc Lozenges 3299 V V 0650 Ultimate Zinc-C 24 mg/150 mg 0652 + Echinacea, Propolis & Slippery Elm * For Healthy Immune System Support Joint Support Products 3017 Celadrin® 350 mg Softgels 3015 Celadrin® 500 mg + 100 mg MSM 3016 3215 Cetyl Myristoleate 100 mg Softgels 1538 Red Mineral Algae NEW! 30 Loz 90 Loz 50 Loz 100 Loz 5.99 11.99 6.99 11.99 Elderberry & Zinc #3297 • Supports Immune System • Promotes Healthy Immune Function • Support for Seasonal Changes* Each lozenge contains Elderberry Extract powder that is synergistically formulated with Zinc and Vitamin C for maximum effectiveness. Zinc is a trace mineral that plays an important role in supporting the immune system. Echinacea, Propolis and Slippery Elm have been added to complement this unique formula.* joint support 90 Gels 60 Caps 120 Caps 180 Gels 180 Vcaps® 21.99 17.99 31.99 45.99 17.99 300 Caps 100 Caps 300 Caps 10 oz 59.99 14.99 33.99 29.99 V w/ Aquamin™ Minerals Which Contain More Than 70 Important Trace Minerals, Calcium, Magnesium, Vitamin D & Trace Minerals Derived From Red Marine Algae Cartilage 3152 Bovine Cartilage 750 mg Hormone Free 3270 Shark Cartilage 750 mg 3272 100% Pure, Freeze Dried 3269 Shark Cartilage Powder, Pure 32 Shark Cartilage #3270 100% Pure / Immune System Support* Rich in Mucopolysaccharides Natural Source of Chondroitin The trademark Air Defense is being used pursuant to a limited trademark license agreement with NaturalCare Products, Inc.; Paractin® is the registered trademark of HP Ingredients; ImmunEnhancer™ is a trademark of Lonza. joint support *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract Creams & Lotions 3019 Celadrin® Liposome Cream 4 oz w/ MSM & Arnica in Pump + Menthol - For Joint Health 3283 Glucosamine/MSM/Arnica Lotion 8 oz 3293 Joint Support™ Cream 4 oz w/ Glucosamine/Boswellin®/Capsaicin 2123 MSM Liposome Lotion 8 oz D-Flame™ 3121 D-Flame™ V 90 Vcaps® 19.99 14.99 11.99 12.99 19.99 COX-2 & 5-LOX Enzyme Inhibitor Formula NEW! Flex Mobility™ Flex Mobility™ 3430 Flex Mobility™ Vegetarian V 120 Vcaps® Combines Flavanflex™ and Regenasure® Glucosamine For A Healthy Inflammatory Response V 3432 Flex Mobility™ Liquid, Vegetarian NEW! 16 oz Glucosamine/Chondroitin 3225 Chondroitin Sulfate 600 mg 3226 Full Potency Overages Added 24.99 60 Caps 120 Caps 90 Tabs 180 Tabs 90 Caps 180 Caps 16 oz 32 oz 60 Caps 120 Caps 240 Caps 60 Tabs 120 Tabs 240 Tabs 60 Caps 120 Caps 240 Caps 50 Tabs 100 Tabs 200 Tabs 60 Caps 180 Caps 6 oz 60 Caps 180 Caps 90 Caps 180 Caps 11 oz 19.99 35.99 23.99 43.99 23.99 43.99 19.99 35.99 16.99 31.99 55.99 23.95 39.95 72.95 10.99 19.99 37.99 12.99 23.99 39.99 9.99 24.99 21.99 14.99 33.99 18.99 35.99 16.99 V 120 Vcaps® 240 Vcaps® 21.99 39.99 V 90 Vcaps® 21.99 3126 Glucosamine/Chondroitin Sulfate w/HA 3127 =1500/1200 mg, Sustained Release 3170 Glucos/Chondroitin/MSM Caps 3172 3/Day Formula, All Sulfate Forms 3175 Liquid Glucos/Chondroitin/MSM 3177 3227 Glucosamine & Chondroitin Sulfate 3228 w/ ConcenTrace® Minerals 3229 29.99 4/Day, HCl Form of Glucosamine 3242 Ex. Strength Glucos/Chondroitin Sulfate 3243 2/Day Formula = 1500/1200 mg 3244 3233 Glucosamine Sulfate 750 mg 3235 (From 1050 mg Glucos. Sulfate Complex) 3238 3222 Glucosamine Sulfate 1110 mg 3223 Highest Potency Available 3224 3237 Glucosamine HCl 1000 mg 3239 3236 Glucosamine Sulfate Powder, Pure 3278 Glucosamine Sulfate & MSM 3279 550 mg/250 mg, w/ Chondroitin 3290 Joint Support™ 3292 3291 Joint Support™ Powder-Instantized Gelatin, Glucosamine and MSM 3130 Vegetarian Glucosamine HCl 3131 500 mg & MSM 500 mg V (Fungal Source Glucosamine) 3132 Vegetarian Glucosamine 1000 mg NEW! visit us at: www.nowfoods.com #3432 • Vegetarian • Joint Health • With Hyaluronic Acid & MSM • Supports a Healthy Inflammatory Response* NOW® Vegetarian Flex Mobility™ Liquid is a 100% vegetarian joint support formula featuring FlavanFlex™, a patented herbal extract that has been scientifically shown to support a healthy inflammatory response through its effects on COX and LOX enzyme activity. COX and LOX enzymes help to regulate activity of signaling molecules that are critical for the maintenance of normal immune and inflammatory function.* Flex Mobility™ also contains Regenasure®, a vegetarian non-shellfish, non-animal derived Glucosamine. Enhanced with: NEW! Vegetarian Glucosamine #3132 • Joint Health • Supports Healthy Joint Function* • Vegetarian Formula • Green Grown™ Glucosamine is an essential substrate for the formation of glycoaminoglycans (GAG’s) and proteoglycans, which are the main components of cartilage tissue. GAG’s and proteoglycans trap and hold water, forming a dense fluid cushion within the joint and thus provide lubrication and shock absorption.* This unique product is suitable for vegetarians, because it contains Glucosamine from a vegetarian source and not from shellfish.* joint support 33 liver & men’s health joint support continued Hyaluronic Acid 3156 Hyaluronic Acid 50 mg + 450 mg MSM 3157 60 Vcaps® 120 Vcaps® V 60 Vcaps® 3155 Hyaluronic Acid 100 mg + Antioxidants w/ 100 mg Proline, 50 mg ALA, 25 mg Grape Seed Extract V V M.S.M. 2120 MSM 1000 mg 2121 2125 MSM Powder, 100% pure 2126 V 2130 MSM 1500 mg -Highest Potency 2131 V V V Sea Cucumber 3220 Sea Cucumber 500 mg Sea Mussel 3268 Sea Mussel 500 mg Turmeric & Bromelain 3110 Turmeric & Bromelain NEW! Liver Health V 19.99 37.99 29.99 120 Caps 240 Caps 8 oz 1 lb 100 Tabs 200 Tabs 12.99 23.99 12.99 23.99 14.99 27.99 100 Caps 14.99 100 Caps 18.99 90 Vcaps® 19.99 (Milk Thistle, see Silymarin-Herbs pg.44) 2432 Liver Extract Caps 100 Caps 11.99 w/ Silymarin & Eleuthero 2440 Liver 10 1/2 Grain, 680 mg 2450 Liver Powder, Argentine 2448 Dr. Verghese Liver Formula 2449 22 Herbs, NAC, Glutathione, Grape Seed Extract, Silymarin & Much More! 200 Tabs 12 oz 90 Caps 180 Caps 6.99 13.99 21.99 39.99 Men’s Specialty Formulas 4758 Horny Goat Weed 750 mg w/ Maca NEW! 3201 IGF-1 Spray New Zealand V 3202 IGF-1 33 mg Deer Antler Velvet 3328 Men’s Virility Power V V 3329 3340 Prostate Support 3341 0207 Pro-GH™ (IGF-1 Builder) NEW! 2168 TestoJack 100™ 100 mg 2138 V V (20% Protodioscin) & More! New Size! V NEW! Turmeric & Bromelain #3110 Joint Health / With Standardized Turmeric Extract Supports a Healthy Inflammatory Response* Vegetarian Formula • 300 mg Tumeric • 150 mg Bromelain (2400 GDU/g) per Vcap® Scientific studies have shown that the curcuminoids from Turmeric can have a modulating effect on both COX-2 and LOX pathways. Studies on Bromelain, an enzyme derived from pineapple, indicate that this enzyme may have a beneficial effect on immune cell trafficking.* liver men’s 90 Tabs 1 oz 30 Loz 60 Caps 120 Caps 90 Gels 180 Gels 21.2 oz 60 Caps 120 Caps 19.99 29.99 27.99 12.99 23.99 25.99 45.99 34.99 24.99 44.99 Liver Detoxifier & Regenerator #2448 • Liver Support* • Clinically Developed by Dr. C. Samuel Verghese, M.D. Our Liver Formula is a proprietary blend of herbs and nutrients designed to support healthy liver function. Our unique Liver Formula contains Milk Thistle Extract, which has been shown in clinical and non-clinical studies to support the liver, as measured by standard liver enzyme laboratory tests. In addition, our Liver Formula contains N-Acetyl Cysteine and Methionine, two amino acids known to enhance the production of glutathione in the liver.* NEW! Horny Goat Weed 750 mg Horny Goat Weed (Epimedium grandiflorum/E. brevicorum) is an ornamental plant that also has a long history of traditional use in Chinese herbalism. It was viewed as a kidney/adrenal tonic that was used for male sexual health and hormonal balance in both men and women. Epimedium was thought to “tonify life’s gate” - a term used to refer to the “vital energy” in men. NOW® Horny Goat Weed Extract is standardized to 10% Icariin and is combined with Maca, another vitality herb.* 4758 Horny Goat Weed Extract 90 Tabs $19.99 750 mg with 150 mg Maca NEW! 34 liver & men’s health • Supports Hormonal Vitality* / 750 mg • Suitable for Men and Women • Plus 150 mg of Maca Root • Vegetarian Formula *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract mental fitness/sleep/mood support & nutritional oils Mental Fitness/Sleep & Mood Support 3303 Brain Elevate™ Formula 3304 60 Vcaps® 120 Vcaps® V 100 Vcaps® 3090 DMAE 250 mg 3092 DOPA Mucuna 400 mg (min.15% L-DOPA) NEW! V 90 Vcaps® V 90 Vcaps® 3351 Mood Support w/ St. John’s Wort 450 mg St. John’s Per 2 Vcaps® (Minimum 0.3% Hypericin) V 30 Vcaps® 2379 Phosphatidyl Serine 100 mg V 60 Vcaps® 2380 w/ Choline & Inositol V 120 Vcaps® 2381 Leci-PS® 2385 Phosphatidyl Serine 100 mg Gels 50 Gels 2386 + Ginkgo 60 mg 100 Gels 0155 True Calm™ Amino Relaxer 90 Caps 0157 True Focus™ Amino Acids 90 Vcaps® Melatonin 3262 Melatonin 1 mg, Two Stage Release 3263 w/ B-3, B-6 & Magnesium V V V V 3255 Melatonin 3 mg 3257 3258 Melatonin 3 mg, Chewable 3259 Peppermint Flavor + B-6 Nutritional Oils V V 100 Tabs 250 Tabs 60 Caps 180 Caps 90 Loz 180 Loz 100 Gels 60 Gels 120 Gels 1723 Castor Oil 650 mg + 10 mg Fennel Oil 120 Gels 1718 Coconut Oil, Virgin 1000 mg 120 Gels 1730 Cod Liver Oil 100 Gels 1732 (1250 IU A/135 IU D) 250 Gels 1740 Cod Liver Oil Double Strength 100 Gels 1742 (2500 IU A/270 IU D) 250 Gels 1745 Cod Liver Oil Liquid, Lemon 7 oz 1746 Molecularly Distilled 500ml/16.6 oz 1610 DHA-250 (250 mg DHA, 100 mg EPA) 120 Gels 1612 DHA-500 (500 mg Enteric) NEW! 90 Gels 1613 Cholesterol-Free, Molecularly Distilled 180 Gels V 1836 DHA Omega Supreme, Vegetarian 12 oz w/ Organic Golden Flax & Borage Oil-High Potency 1720 Borage Oil 240 mg GLA, Hexane Free 1722 (1050 mg Expeller Pressed, No Solvents) EPA/Omega 3 Fish Oil 1659 Molecularly Distilled Liq. Omega-3, 1660 Lemon 1650 Omega-3 1000 mg 1652 (180/120) Molecularly Distilled 1654 Omega-3 1000 mg 1655 Cholesterol-Free Molecularly Distilled visit us at: www.nowfoods.com 19.99 34.99 59.99 31.99 53.99 13.99 19.99 6.99 14.99 4.99 11.99 6.50 10.99 NEW! DOPA Mucuna #3092 Dopamine is a naturally-occurring neurotransmitter that the body uses to promote enjoyment and interest in life. With 15% L-DOPA, an immediate precursor to dopamine, NOW® DOPA Mucuna provides the raw materials needed for the brain to manufacture dopamine.* TWO Vcaps® contains: Velvet Bean Extract (Mucuna pruriens) (Seed) . . . . . 800 mg* (min. 15% L-DOPA) L-DOPA . . . . . . . . . . . . . . . . . . 120 mg* nutritional oils 1715 Black Currant Oil 500 mg, 70 mg GLA 1656 Molecularly Distilled Omega-3 1657 1000 mg, Enteric Coated, Deodorized 19.99 37.99 13.99 19.99 19.99 90 Gels 180 Gels 7 oz/200 ml 500 ml 100 Gels 200 Gels 90 Gels 180 Gels 14.99 14.99 28.99 12.99 13.99 4.99 10.99 5.99 11.99 15.99 29.99 19.99 24.99 44.99 18.99 11.99 21.99 16.99 32.99 7.99 14.99 7.99 14.99 NEW! DHA-500 Highest Potency! #1612 • Highest Potency • Supports Cognitive Function • Molecularly Distilled - Enteric Coated • Cardiovascular Support* • Cholesterol Free mental fitness/sleep/mood support & nutritional oils 35 Nutritional oils continued 1675 Red Omega NEW! 1676 Red Yeast Rice, CoQ10 30 mg, Omega-3 e Availabl ! g n in Spri 90 Gels 180 Gels 1670 Salmon Oil 1000 mg (120 mg/80 mg) 100 Gels 1671 250 Gels 1680 Super EPA 60 Gels 1682 (360 mg EPA, 240 mg DHA) 120 Gels 1683 Molecularly Distilled 240 Gels 1661 Ultra Omega-3 500/250 90 Gels 1662 500 EPA/250 DHA Per Gel, 180 Gels Cholesterol-Free, Molecularly Distilled, Enteric Coated Evening Primrose Oil 1750 Evening Primrose 500 mg 1752 (500 mg/45 mg GLA, Expeller-Pressed) 100 Gels 250 Gels 60 Gels 120 Gels 9.99 21.99 11.99 22.99 12 oz 24 oz 100 Gels 250 Gels 120 Gels 12 oz 9.99 17.99 8.99 19.99 10.99 10.99 1625 Neptune Krill Oil, 500 mg 1626 NEW SIZE! 60 Gels 120 Gels 33.99 64.99 2210 Lecithin 19 grain/1200 mg 2212 V 100 Gels 200 Gels 400 Gels 250 Gels 100 Gels 200 Gels 8 oz 1 lb 2 lb 10 lb 1 lb 2 lb 1 lb 16 oz 6.99 12.99 23.99 10.99 10.99 19.99 5.99 8.99 15.99 51.50 10.99 19.99 9.99 5.99 V 100 Gels 250 Gels 16 oz 10.99 25.99 14.99 1755 Super Primrose 1300 mg 1757 120 mg GLA Expeller-Pressed Flax Oil NEW! Red Omega #1675 #1676 NOW® Red Omega™ is a unique combination of Red Yeast Rice and Omega 3 designed to support healthy cardiovascular function.* Red Yeast Rice is a natural product that’s been used in traditional Asian herbal systems for centuries. It is produced by the fermentation of Red Yeast (Monascus purpureus) with white rice. The Red Yeast Rice in NOW® Red Omega™ is carefully produced to avoid the presence of citrinin, a sometimes toxic byproduct of the fermentation process. This product is further enhanced with the addition of CoQ10 and fish oil rich in omega-3’s. TWO Softgels contain: Natural Fish Oil Concentrate . 2.0 g (2,000 mg) Omega-3 Fatty Acids . . . . . . . . . . . 600 mg Eicosapentaenoic Acid (EPA) . . . . . . 360 mg Docosahexaenoic Acid (DHA) . . . . . . 240 mg Organic Red Yeast Rice . . . . . . . . . . 600 mg (Monascus purpureus) CoQ10 (Coenzyme Q10) . . . . . . . . . . . . 60 mg 1760 Flax Seed Oil Organic 1761 V 1780 Hi Lignan Flax Oil 1000 mg Organic 1783 Hi Lignan Flax Oil Liquid Organic V Krill Oil Lecithin 2214 2220 Tiny Lecithin 400 mg Concentrate 2230 Lecithin Triple Strength 1200 mg 2232 (35% Phosphatidyl Choline) 2250 Lecithin Granules 2252 (Traditional, Unbleached V 97% Phosphatides) 2258 Value Size Bag 2260 Lecithin Granules V 2262 V 2280 Lecithin Granules, Fine 2370 Lecithin Liquid 100% Pure V 2254 V V V Nutritional Oil Blends 1835 Omega 3-6-9 Flax, Primrose, Canola, 1837 Pumpkin & Black Currant 1000 mg 1838 Omega 3-6-9 Liquid w/ Organic Flax, Organic Primrose Oil, Organic Olive Oil & Wheat Germ Oil 1839 Super Omega 3-6-9, 1200 mg 1841 Borage/Flax/Fish 400 mg Each Pumpkin Seed Oil nutritional oils V 1770 Flax Oil Expeller-Pressed Organic 1772 1000 mg 1840 Pumpkin Oil 1000 mg 36 23.99 43.99 8.99 18.99 11.95 21.95 39.99 21.99 39.99 90 Gels 180 Gels 12.99 21.99 100 Gels 11.99 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract sports nutrition Nutritional oils continued Wheat Germ Oil 1870 Wheat Germ Oil 20 Minims 1130 mg 1880 Wheat Germ Oil Liquid Sports Nutrition Arginine V 100 Gels 16 oz sports nutrition 2005 Arginine Power Super Stack V 2.2 lbs w/ Citrulline, L-Norvaline, Creatine, CoQ10, Guarana, Green Tea Extract, Yerba Mate & More 2004 Arginine Power Super Stack Caps NEW! 120 Caps Beta Alanine 2007 Beta Alanine Powder, 100% Pure NEW! Carbo Gain 2019 Mega Pack Carnitine Creatinate 2010 Carnitine Creatinate 1000 mg 27.99 29.99 V 17.6 oz 120 Caps 39.99 29.99 V V 2 lb 7 lb 12 lb 11.99 24.99 32.99 V 60 Tabs 24.99 8 oz 21.2 oz 2.2 lbs 21.2 oz 120 Caps 100 Tabs 250 Tabs 11.99 19.99 29.99 22.99 12.95 13.95 27.95 2008 Beta Alanine Caps 750 mg NEW! 2020 Carbo Gain 100% Pure Maltodextrin 2023 11.99 12.99 V 50% L-Carnitine/50% Creatine-Great Value! Creatine 2030 Creatine Monohydrate Powder,Pure 2031 V 2032 V 2038 Creatine, Micronized Pure Powder 2035 Creatine 750 mg Caps V 2039 Creatine 1500 mg 2041 Fast Acting, Highest Potency V V V Electro Pro™ 2051 Electro Pro™ Powder, Orange Flavor 2 lbs Endurance & Recovery w/ Casein Hydrolysate & Isolate IGF-1 3201 IGF-1 Spray New Zealand 3202 IGF-1 33 mg Deer Antler Velvet MCT Oil 2199 MCT Oil 100% Pure Octacosanol 1820 Octacosanol 5000 mcg (Spinach) Pro-GH™ 0207 Pro-GH™ NEW! V 1 oz 30 Loz 29.99 27.99 32 oz 24.99 100 Caps 15.99 V 21.2 oz w/ Arginine, Ornithine, Glutamine, Glycine & More! visit us at: www.nowfoods.com 32.99 34.99 NEW! Beta-Alanine #2007 / 17.6 oz #2008 / 120 Cap • Supports Muscular Endurance • Helps Delay Muscle Fatigue* • High Potency • Vegetarian Product Beta-Alanine is a non-essential amino acid that is used by muscle cells to synthesize Carnosine. Carnosine is a dipeptide (Beta-Alanine plus Histidine) that functions as a buffer for the hydrogen ions (acid) produced during strenuous exercise, thus helping to maintain optimum muscular pH. Clinical studies suggest that BetaAlanine supplementation can increase muscle Carnosine content and delay muscle fatigue.* sports nutrition 37 sports Nutrition continued Protein Digest 2971 Protein Digest NEW! V 60 Vcaps® Protein Powders - No Artificial Sweeteners or Flavors 2040 Eggwhite Protein Powder, Pure 17.99 1 lb 1 lb 17.99 19.99 2 lb 8 lb 8 lb 2 lb 24.99 49.99 49.99 19.99 2 lb 2 lb 1 lb 2 lb 1 lb 26.99 26.99 11.99 21.99 12.99 1 lb 5 lb 10 lb 2 lb 5 lb 10 lb 2 lb 5 lb 10 lb 2 lb 1 lb 2 lb 2 lb 5 lb 10 lb 2 lb 5 lb 10 lb 2 lb 5 lb 10 lb 19.99 74.99 129.99 35.99 81.99 139.99 35.99 81.99 139.99 35.99 16.99 31.99 27.99 54.99 99.99 27.99 54.99 99.99 27.99 54.99 99.99 V 90 Tabs 17.99 2146 Ribose, Pure Powder 2147 V 2148 Ribose MegaChews 1500 mg V 60 Vcaps® 120 Vcaps® 4 oz 8 oz 90 Loz 17.99 32.99 25.99 39.99 27.99 2060 Fermented Soy Powder w/ Probiotics & Beta Glucan 2135 Pea Protein, 100% Pure NEW! 2288 Pro-Gainer Protein Powder-Chocolate 2289 Pro-Gainer Protein Powder-Vanilla 2169 Rice Protein, Pure Unflavored (Instant) Improved Taste & Blendability 2143 Soy Protein Chocolate NEW! 2142 Soy Protein Vanilla NEW! 2150 Soy Protein Isolate, 100% Pure V V V V V 2152 V 2156 Soy Protein Isolate Pure V Zero-Carb Per Serving, Unflavored 2172 Whey Protein Isolate, 100% Pure 2174 Only One Gram Carb Per Serving, Unflavored 2177 Mega Pack 2160 Vanilla Whey Protein Isolate 2159 50 g Protein Per Serving Size 2149 Mega Pack 2162 Chocolate Whey Protein Isolate 2166 2167 Mega Pack 2164 Strawberry Whey Protein 2173 Premium Vanilla Whey Protein, 2175 w/Glutamine, Ion-Exchanged 2180 All Natural Chocolate Whey Protein 2182 2194 Mega Pack 2185 All Natural Vanilla Whey Protein 2186 Mega Pack 2178 All Natural Strawberry Whey Protein 2195 2179 2181 Mega Pack Pyruvate 2140 Pyruvate 1000 mg, Calcium Ribose - BioEnergy™ 2144 Ribose 750 mg 2145 V 1500 mg Per Lozenge-Highest Potency 38 sports nutrition Enhanced with: NEW! Protein Digest #2971 • Helps Digest Protein from Whey, Soy, and Casein • Contains Patented BioCore® Edge™ enzymes • Works over a wide pH range NOW® Protein Digest, with BioCore® Edge™, is a unique enzyme blend formulated to increase the bioaccessibility of protein found in high protein supplements and meal replacements. Protein Digest provides complete protein digestion by increasing protein hydrolysis (breakdown) in the stomach and small intestine.* NEW! Pea Protein #2135 • Non-GMO Vegetable Protein • 100% Pure, Unflavored • High in Branched Chain Amino Acids • Allergen-Free, Soy & Dairy Free • High Solubility, Easy to Digest • All Natural - No Aspartame, No Sucralose, No Acesulfame-K Peas are well known for being a rich source of highly bioavailable protein. Additionally, they are free of common allergens. Collectively, this makes pea protein an ideal source of post-workout nutrition for athletes who may have difficulty supplementing with other types of protein. NOW® Sports Pea Protein is a Non-GMO vegetable protein isolate that contains an impressive 28 grams of easily-digested protein. Each 1 scoop (33 g) serving typically contains over 4,800 mg of branched chain amino acids, and over 2,000 mg of L-Arginine. NOW® Sports Pea Protein is 100% pure and natural, unflavored, and mixes easily into your favorite beverages. *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract sports Nutrition continued TestoJack 100™ 2168 TestoJack100™ 100 mg 2138 (20% Protodioscin) & More! V V Tribulus 2170 Tribulus 500 mg 45% Extract 2171 Tribulus 1000 mg 2X 45% Extract 2271 ZMA® 2200 ZMA® 800 mg (Zinc, Mag, B-6) 2201 V V 60 Vcaps® 120Vcaps® 24.99 44.99 100 Caps 90 Tabs 180 Tabs 14.99 19.99 37.99 90 Caps 180 Caps 19.99 37.99 ZMA® ZMA® is a synergistic combination of Zinc and Magnesium designed to maximize absorption and promote recovery from exercise. Zinc plays a central role in the regulation of cellular growth and tissue repair, as well as the maintenance of a healthy immune system. Magnesium is essential for the maintenance of electrolyte balance, energy production and normal neuromuscular function. Because physical activity can increase the need for these two minerals, ZMA® is the ideal supplement to aid in their replenishment.* Anabolic Sports Recovery / With Zinc, Magnesium & Vitamin B-6 2200 ZMA® 800 mg 90 Caps $19.99 2201 180 Caps $37.99 NEW! Pro-GH™ Growth hormone produced naturally by the body is ample during childhood, peaks during adolescence, and then steadily declines as we age. Decades of clinical research have suggested that the body’s constantly waning supply of natural growth hormone may be responsible for the rate at which the body ages, as well as the health and functionality of many vital systems. Low growth hormone levels have furthermore been linked to immune system suppression, skin challenges, low energy levels, weight gain, poor muscular development, and many other common health concerns. NOW® Pro-GH™ is an innovative amino acid formula that was developed to support healthy hormone balance and optimal sports performance. This perfectly balanced arrangement of six amino acids is safe, effective, and ideal for athletes of every skill set.* 0207 Pro-GH™ NEW! • Supports Muscular Endurance • Helps Delay Muscle Fatigue* • Gluten-Free, Vegetarian Formula • Provides Amino Acid Constituents of IGF-1 & GH 600 g $34.99 visit us at: www.nowfoods.com sports nutrition 39 stress management GABA 500 mg & 750 mg GABA (gamma aminobutyric acid) is a non-essential amino acid found mainly in the human brain and eyes. It is considered an inhibitory neurotransmitter, which means it regulates brain and nerve cell activity by inhibiting the number of neurons firing in the brain. GABA is referred to as the “brain’s natural calming agent”. By inhibiting over-stimulation of the brain, GABA may help promote relaxation and ease nervous tension.* NOW® provides only the naturally occurring L-form as found in food and in the body. 0087 GABA 500 mg+B6 100 Caps $12.99 0088 NEW SIZE! 200 Caps $24.99 0089 GABA 750 mg V100 Vcaps® $17.99 Enhanced with: Phosphatidyl Serine 100 mg NOW® Phosphatidyl Serine is a phospholipid compound derived from soy lecithin that plays an essential role in cell membrane composition and intercellular communication. Phosphatidyl Serine is a major structural component of neural membranes where it assists in the conduction of electrical impulses and facilitates the activity of neurotransmitters involved in learning, memory, and mood. These properties make NOW® Phosphatidyl Serine an ideal supplement for the support of cognitive function.* From the FDA’s website: “Consumption of phosphatidylserine may reduce the risk of dementia in the elderly. Very limited and preliminary scientific research suggests that phosphatidylserine may reduce the risk of dementia in the elderly. FDA concludes that there is little scientific evidence supporting this claim.” Cognitive Health./ Supports Memory & Brain Function / Vegetarian Formula / Promotes Intercellular Communication* 2379 Phosphatidyl Serine V 30 Vcaps® $19.99 2380 w/ Choline, & V 60 Vcaps® $34.99 2381 Inositol Leci-PS® V120 Vcaps® $59.99 2385 Phosphatidyl Serine 50 Gels $31.99 2386 + Ginkgo 100 Gels $53.99 True Calm™ True Calm™ is an effective combination supplement that incorporates the latest amino acid and neurotransmitter research into one easy-to-use formula. True Calm™ includes cerebral nutrients like GABA, an amino acid that supports the down regulation of overstimulated nerve cells. It is synergistically blended with vitamins, herbs and other amino acids to support relaxation and a balanced mood.* 0155 True Calm™ 90 Caps $13.99 40 stress management *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract Mood Support #4342 0097 5-HTP 50 mg 0099 (5-Hydroxy-L-Tryptophan) 30 Caps 90 Caps 60 Vcaps® 120 Vcaps® 60 Vcaps® 100 Tabs 90 Vcaps® 60 Vcaps® 120 Vcaps® 30 Tabs 60 Tabs 30 Tabs 60 Tabs 30 Tabs 60 Tabs 50 Tabs 100 Tabs 90 Vcaps® 100 Caps 100 Caps 90 Vcaps® 60 Vcaps® 60 Vcaps® 120 Vcaps® 7.99 17.99 19.99 35.99 33.99 9.99 19.99 17.99 33.99 16.99 29.99 25.99 39.99 39.99 69.99 10.99 19.99 29.99 6.99 11.99 21.99 25.99 19.99 37.99 V 2 oz 29.99 4716 Kava Kava Extract / 30% Extract 4717 V V V V 4720 Nighttime Herbs 500 mg Extract 4:1 4754 Rhodiola 500 mg / 3% Extract V 90 Vcaps® 90 Vcaps® 60 Caps 120 Caps 100 Caps 60 Vcaps® 100 Caps 250 Caps 16.99 19.99 15.99 29.99 9.99 15.99 6.99 13.99 30 Bags 30 Bags 2.99 3.49 1 oz 1 oz 4 oz 16 oz 14.99 7.99 24.99 69.99 16 oz 11.99 16 oz 7.99 0105 5-HTP 100 mg 0106 0108 5-HTP 200 mg+Tyrosine B-6 1275 Cal-Mag Stress Formula 3351 Mood Support w/ St. John’s Wort 3342 Relora® 300 mg V V V V V V 3343 SAMe 0135 SAMe 100 mg Enteric Coated 0136 (From 200 mg Complex) #0135 Relora® #3342 Tryptophan #0263 V V 0137 SAMe 200 mg Enteric Coated + B’s V 0138 (From 400 mg Complex) V 0139 SAMe 400 mg Enteric Coated V 0141 (From 800 mg Complex) V 0490 Stress Plus V 0492 (B Complex Vitamin C, Magnesium & Valerian) V 3344 Super Cortisol Support w/ Relora® V 0140 Taurine 500 mg Free Form 0142 Taurine 1000 mg Free Form 0145 Theanine 100 mg (Suntheanine®)+Green Tea V 0147 Theanine 200 mg (Suntheanine®)+Inositol V 0166 L-Tryptophan 500 mg V 0167 (Assayed Peak E Free) V Powders... 0263 L-Tryptophan 100% Pure Powder Herbs... 4603 Ashwaganda 450 mg / 4.5% Extract 3124 Holy Basil 500 mg / 2.5% Extract Kava Kava #4716 4770 Valerian Root 500 mg 4771 Teas... Relaxing Tea #4342 4211 Chamomile 4342 Relaxing Aromatherapy: essential oils... 7430 Lavender Oil Certified Organic 7560 Lavender Oil 100% Pure 7561 7593 NEW! Natural Lavender Bath & Shower Gel #7031 visit us at: www.nowfoods.com Massage Oils 7663 Lavender/Almond Oil Bath & Shower Gel 7031 Natural Lavender Shower & Bath Gel NEW! stress management 41 women’s & herbs Women’s Specialty Formulas 3311 Derma Vits™ (Hair, Skin, Nails) 90 Caps 14.99 With MSM, Vegetal Silica, B-Vitamins & Sulfur-Containing Amino Acids! V 2810 D-Mannose Powder 100% pure 3 oz 31.99 2811 D-Mannose 500 mg Caps 120 Caps 31.99 3295 Female Balance™ 90 Caps 15.99 With Wild Yam, Borage Oil, Vitex Extracts, Dong Quai and More! 1445 Ipriflavone 300 mg 90 Caps 16.99 3325 Menopause Support 90 Caps 15.99 11 Standardized Herbal Extract Formula! V 60 Vcaps® 4617 Red Clover & Black Cohosh Stand. 19.99 225 mg Red Clover Ext., 18% Isoflavones, + 40 mg Black Cohosh Ext. 2.5% V 60 Vcaps® 17.95 V 120 Vcaps® 33.95 3287 Soy Isoflavones-300 mg/20% 3288 60 mg Isoflavonoids 3367 Wrinkle Rescue™ Caps 3365 Wrinkle Rescue™ Cream 60 Caps 2 oz 14.99 14.99 100 Caps 90 Vcaps® 90 Vcaps® 100 Caps 90 Vcaps® 50 Caps 100 Caps 90 Vcaps® 180 Vcaps® 90 Caps 6.99 14.99 16.99 6.99 14.99 13.99 25.99 19.99 37.99 10.95 100 Caps 100 Caps 100 Caps SHE 60 Caps SHE 120 Caps 100 Caps 100 Caps V 60 Vcaps® 100 Caps 250 Caps 100 Caps 250 Caps SHE V 60 Vcaps® SHE V 120 Vcaps® 90 Caps 6.99 6.99 6.99 10.99 19.99 6.99 6.99 21.99 6.99 14.99 7.99 14.99 11.99 22.99 6.99 100 Caps 250 Caps 100 Caps 120 Caps 240 Caps 100 Caps SHE V 90 Vcaps® 6.99 13.99 6.99 12.99 23.99 14.99 15.99 Herbs 4604 Alfalfa Herb 4592 Artichoke Extract 450 mg / 5% Extract 4603 Ashwaganda 450 mg / 4.5% Extract SHE V 4605 Astragalus 500 mg 4598 Astragalus Ext. 70% 500 mg 4610 Bilberry Complex, 80 mg / 25% SHE V SHE V SHE w/ Beta-Carotene Plus B-2 4630 Black Cherry Extract 4631 750 mg, 10:1 Extract 4607 Black Cohosh 80 mg / 2.5% Extract w/ Licorice Root & Dong Quai 4611 Black Cohosh 550 mg 4606 Black Walnut Hulls 550 mg 4609 Blessed Thistle Herb 380 mg 4613 Boswellin® Extract 250 mg 4614 w/ Curcumin Extract 4608 Burdock Root 430 mg 4615 Butcher’s Broom 500 mg 4602 Butterbur 75 mg/15% Extract & Feverfew 4620 Cascara Sagrada 450 mg 4612 4623 4618 Cat’s Claw 500 mg / 3% 4621 4616 Cat’s Claw 5000 Extract 4628 4622 Kool-Mint Cayenne 400 mg SHE V V SHE women’s Female Balance™ #3295 • Exclusive Formula • With Wild Yam, Borage Oil, Dong Quai and More! herbs Bilberry Complex #4610 Bilberry (Vaccinium myrtilus) is a small shrub that grows in cool, temperate regions of both the northern and southern hemispheres. It is related to blueberry of the heath family and is also known as bleaberry and common whortleberry in Europe. It is first mentioned in early herbal traditional medicine from the Middle Ages, and became more prominent during the 18th century. Today it is listed in the German Commission “E” Monographs, and the studies into its nutritive properties are ongoing. w/ Peppermint, Guar Gum 4625 Cayenne 500 mg 4627 (40,000 Heat Unit) 4635 Chickweed 400 mg 4636 Cinnamon Bark 600 mg 4637 3230 Cranberry Concentrate 700 mg 4632 Cranberry Extract 6% Standardized w/ Uva Ursi Extract 42 women’s & herbs Boswellin® #4613 Numerous studies have shown that boswellic acids can support healthy joint function by inhibiting leukotrienes. By inhibiting the production of leukotrienes, Boswellin may help to support mobility and ease of movement. Studies have also shown that Boswellin may improve blood flow and support healthy connective tissue.* *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract herbs continued 4638 Curcumin Extract 95%/665 mg 4639 Standardized Tumeric 4640 Damiana Leaves 450 mg 4645 Dandelion Root 500 mg 4650 Devil’s Claw Root 500 mg (6:1) 4655 Dong Quai 520 mg 4657 Echinacea 125 mg Standardized 4% 60 Vcaps® 120 Vcaps® 100 Caps 100 Caps 100 Caps 100 Caps SHE V 60 Vcaps® 16.99 31.99 6.99 6.99 6.99 6.99 11.99 100 Caps 250 Caps 100 Caps 250 Caps V 60 Vcaps® 100 Caps 250 Caps 100 Caps 100 Caps 100 Caps 100 Caps 100 Caps 100 Caps SHE V 90 Vcaps® 7.95 17.95 13.99 29.95 13.99 7.99 15.99 6.99 6.99 6.99 11.99 6.99 6.99 9.99 30 Vcaps® 60 Vcaps® 120 Vcaps® 240 Vcaps® 50 Vcaps® 100 Vcaps® 200 Vcaps® 100 Caps 90 Caps 4.99 8.99 16.99 29.99 11.99 19.99 36.99 16.99 14.99 100 Caps 250 Caps 50 Caps 100 Caps 100 Caps 100 Caps SHE 100 Caps SHE 250 Caps SHE 90 Caps SHE 90 Caps 100 Caps SHE V 90 Vcaps® SHE V 90 Vcaps® SHE 90 Caps SHE 60 Caps SHE 120 Caps 100 Caps 100 Caps 250 Caps 11.99 24.99 11.99 21.99 6.99 11.99 10.99 21.99 19.95 14.99 6.99 11.99 19.99 11.99 17.99 33.99 6.99 8.99 19.99 SHE V SHE V w/ 300 mg Echinacea Purpurea Root 4660 Echinacea Root 400 mg 4662 (Purpurea Root) 4665 Echinacea/Goldenseal Root 4666 225 mg each 4667 Elderberry Extract 500 mg 10:1 4030 Eleuthero 500 mg 4033 4668 Eyebright Herb 470 mg 4677 Fenugreek 500 mg 4676 Fenugreek & Thyme 4670 Feverfew 400 mg 0.8% Parthenolide 4675 Fo-Ti 560 mg 4680 Ginger Root 550 mg 4689 Ginger Extract 5% Gingerols Eleuthero #4030 Formerly known as Siberian ginseng, Eleuthero senticosus is a powerful adaptogenic herb that has been shown in studies to help protect against the effects of physical and mental stress.* It has been a staple in eastern medicine for over 2,000 years, enjoying a history of both safety and effectiveness. The eleuthero roots used in NOW® Eleuthero are carefully selected based on their high eleutheroside concentrations, the plant’s active therapeutic compounds. 250 mg + Ginger Root Powder 4685 Ginkgo Biloba 60 mg (24% 50:1 extract) 4686 Includes 300 mg Ginkgo Leaf SHE V 4687 SHE V 4684 SHE V 4682 Ginkgo Biloba 120 mg -24% 4683 w/Gotu Kola and Eleuthero SHE V 4681 SHE V 4004 Ginseng, American 500 mg/5% min.Wis. 4007 Ginseng & Royal Jelly (300 mg Panax Ginseng, 300 mg Royal Jelly, 100 mg Licorice) 4012 Ginseng, Panax 520 mg 4014 5% Ginsenosides 4690 Goldenseal Root 500 mg 4692 U.S. Wildcrafted 4700 Gotu Kola 450 mg 4703 Graviola 500 mg 4705 Green Tea Extract 400 mg 4706 60% Polyphenols + 60 mg Vit.C 4709 Guggul Extract 750 mg / 2.5% 4707 Gymnema Sylvestre Ext. 400 mg, 25% 4715 Hawthorn Berry 550 mg 4708 Hawthorn Extract 1.8% / 300 mg Std. 3124 Holy Basil 500 mg / 2.5% Stand. 4713 Horse Chestnut Extract 300 mg, / 20% 4716 Kava Kava Extract 250 mg, / 30% 4717 4718 Licorice Root 450 mg 4721 Maca 500 mg 4762 NEW SIZE! visit us at: www.nowfoods.com SHE V SHE V Ginseng & Royal Jelly #4007 Chinese Panax Ginseng has a 2,000 year history of use. This combination is the perfect supplement to a health diet. Royal Jelly is the sole food of the Queen Bee, and enables her to outlive worker bees thirty-fold. Graviola #4703 Graviola tree (Annona muricata), also known as soursop, is found in the Amazon jungle and some of the Caribbean islands. Graviola tree leaves have been used traditionally for their various therapeutic properties. More recent scientific studies suggest that Acetogenins, the active constituents of Graviola, can support healthy cell growth and function. In addition, Graviola has been used for its whole body calming effects and as a supplement to help maintain a positive mood.* herbs 43 herbs continued 4778 Maca 750 mg Extract 6:1 NEW! 4711 Maitake Mushroom Extract 60 mg V 90 Vcaps® V 60 Vcaps® 4743 Marshmallow Root 450 mg 4719 Nettle Root Extract 250 mg SHE V 4720 Nighttime Herbs 500 mg Extract 4:1 4712 Noni Fruit Juice Concentrate 450 mg 4672 Ojibwa Herbal Extract 4:1 450 mg V Traditional Indian Formula 4723 Olive Leaf Extract 500 mg / 6% SHE V 4722 SHE V 4745 Olive Leaf Extract Extra Strength 18% 4746 w/100 mg Echinacea Extract 4% SHE V 4674 4724 Oregano 450 mg 4732 Oregano Oil, Enteric Coated, Potent 4725 Pau D’ Arco 500 mg SHE V V 4726 4727 Peppermint Gels, Enteric Coated 4728 Pygeum & Saw Palmetto Extract SHE 25/80 mg + Pumpkin Seed Oil 4730 Red Clover 425 mg 4733 Rei-Shi Mushrooms 270 mg 4754 Rhodiola 500 mg Extract 3% 4734 Saw Palmetto Extract 80 mg w/ Pumpkin Seed Oil & Zinc 4740 Saw Palmetto 160 mg 4742 Standardized Extract 85-95% SHE 4744 SHE 4729 V SHE SHE SHE 4747 Saw Palmetto Berry 550 mg 4748 4756 Saw Palmetto 320 mg 85-95% 4752 Senna Leaves 470 mg SHE 4735 Silymarin 150 mg 80% 4737 (Milk Thistle Extract + Tumeric Base) SHE V 4738 Silymarin 2X 300 mg / 80% 4739 w/ Artichoke and Dandelion SHE V NEW SIZE! 4750 Slippery Elm 400 mg 4760 St. John’s Wort Extract 300 mg / 0.3% SHE V 4761 SHE SHE V SHE V 4753 4764 Triphala 500 mg/Part Extract 4765 Uva Ursi 500 mg 4770 Valerian Root 500 mg SHE V 4771 4773 Vitex 300 mg / 0.5% Extract 4775 White Willow Bark 400 mg SHE V 4779 Yerba Mate 500 mg V 20% Standardized / 8% Caffeine 4780 Yucca 500 mg Garlic 1790 Garlic Oil 1500 mg 1792 1800 Garlic/Parsley 574/110 mg 44 herbs 100 Caps 90 Vcaps® 100 Caps 90 Vcaps® 90 Caps 180 Caps 60 Vcaps® 120 Vcaps® 50 Vcaps® 100 Vcaps® 100 Caps 90 Gels 100 Caps 250 Caps 90 Gels 60 Gels 120 Gels 100 Caps 100 Caps 60 Vcaps® 90 Gels 21.99 16.99 6.99 14.99 9.99 17.99 13.95 25.95 11.95 21.95 16.95 31.95 7.99 17.99 6.99 13.99 12.99 15.95 28.95 6.99 11.95 15.99 16.99 60 Gels 120 Gels 240 Gels 100 Caps 250 Caps 90 Gels 100 Caps 60 Vcaps® 120 Vcaps® 50 Vcaps® 100 Vcaps® 200 Vcaps® 100 Caps 100 Caps 250 Caps 120 Tabs 100 Caps 100 Caps 250 Caps 90 100 Caps 100 Vcaps® 10.99 19.99 35.99 7.99 16.99 21.99 6.99 8.95 15.95 12.95 23.95 43.99 7.99 11.99 25.99 11.99 6.99 6.99 13.99 12.99 6.99 15.99 100 Caps 6.99 100 Gels 250 Gels 100 Gels 4.49 9.99 4.99 NEW! Maca NEW Extract! #4778 • Reproductive Health • Energizing Herb* • Rich in Saponins e Availablng! i r Late Sp Maca (Lepidium meyenii) is grown at high elevations in the Andes region of central Peru. It has been used for centuries by indigenous Peruvians as a food source, as well as for increasing stamina and energy. More recent scientific studies have demonstrated that Maca supports hormonal balance and both male and female reproductive health.* Rei-Shi Mushrooms #4733 These specialized mushroom strains are produced from live mycelial and fruiting stages of fungi grown on organic brown rice under controlled, hygienic, chemical-free and yeastfree conditions. The cultures are then harvested at the peak of their vigor. Triphala #4764 Triphala’s historical use as a digestive cleanser and tonifier has been backed up with numerous modern scientific studies demonstrating the positive effects of its component herbs on the gastrointestinal tract. In addition, Triphala has been shown to be a potent antioxidant, protecting cells against the damaging effects of free radicals.* *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract empty capsules herbs continued 1807 Odorless Garlic Original 1808 1810 Garlic Odor Controlled + Parsley 3 mg 1812 1813 Pure-Gar® 600 mg Enteric Coated 1815 Super Odorless Garlic 1817 V + Hawthorn and Cayenne Liquid Herbal Extracts 4810 Astragalus Plus Extract 4822 Cayenne Extract V 4827 Dandelion Extract 4838 Echinacea Glycerite V 4840 Echinacea 50/50 Ang./Purp. Extract 4859 Ginger Extract V 4848 Echinacea/Goldenseal Glycerite AF 4850 Echinacea/Goldenseal Plus Extract V 4985 Echinacea Angustifolia, Fresh 4853 Elderberry & Zinc Syrup w/ Echinacea V 4860 Ginkgo Biloba 24% Extract Standard. 4870 Goldenseal Root Extract (Wild) V 4982 Green Black Walnut Fresh Extract 4890 Hawthorn Berry Extract V 4893 Kava Kava Extract 4888 Lemon Balm Extract V 4889 Licorice Extract 4899 Mullein Leaf Extract V 4855 Ojibwa Tea Herbal Concentrate 4898 Olive Leaf Glycerite 18% V 4910 Pau D’ Arco Extract 4920 Propolis Plus Extract (Throat) 4930 Red Clover Plus Extract V 4960 St. John’s Wort Extract 4970 Valerian Root Extract V 4975 Wormwood Extract V Herbal Powders/Bulk V V V V V V V V V V V V V 100 Gels 250 Gels 100 Gels 250 Gels 90 Tabs 90 Caps 180 Caps 7.99 15.99 7.99 15.99 11.99 11.99 21.99 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 4 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 16 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 2 oz 13.99 11.99 11.99 11.99 11.99 11.99 11.99 12.99 16.99 14.99 13.99 14.99 15.99 11.99 15.99 11.99 11.99 13.99 31.99 12.99 12.99 12.99 12.99 13.99 12.99 13.99 23.99 119.99 19.99 10.99 5030 Goldenseal Root Powder 5032 V 5035 Maca Powder 6:1 Extract, Gelatinized NEW! V 2 oz 1 lb 7 oz ORGANIC MACA! (Available Late Spring) 5060 Slippery Elm Powder V 4 oz Empty Gelatin & Vcaps® V Cap ‘em Quick 5102 Vcaps® ‘0’ Vegetarian 5104 Non-Gelatin V 300 Vcaps® V 1000 Vcaps® 5106 Vcaps® ‘00’ Vegetarian 5108 Non-Gelatin V 250 Vcaps® V 750 Vcaps® 5111 Gel Caps ‘000’ Largest-Teaspoon 5136 Gel Caps ‘00’ Largest-Teaspoon 5131 5156 Gel Caps ‘0’ 5150 visit us at: www.nowfoods.com 200 Caps 250 Caps 750 Caps 250 Caps 1000 Caps Pure-Gar® #1813 Pure-Gar® garlic is grown in the high mountain valleys of California and Oregon and processed by a proprietary quick cool dry method. This superior process maintains certified minimum levels of Alliin, Allicin yield, total Thiosulfinates, Gamma Glutamyl Cysteines and total Sulfur compounds. This process allows Pure-Gar® to retain all of the natural goodness and ingredients of whole fresh garlic These tablets are enteric coated to protect against garlic’s pungent odor. Enjoy the benefits of the best odorless garlic available. Echinacea/Goldenseal Plus Extract #4850 • Immune System Support* • Potent Herbal Extract • Vegetarian Product empty capsules 8.99 24.99 10.99 27.99 16.99 5.99 13.99 4.99 12.99 empty capsules 45 herbal teas & personal care empty capsules continued 5171 Gel Caps #1 5210 Gel Caps #3 (Smallest) 5230 Cap Em Quick for ‘00’ 5250 Cap Em Quick for ‘0’ Herbal Teas 4211 Chamomile 4242 Dandelion Organic 4255 Ginger Digest 4260 Green Tea Plain Organic 4261 Green Tea Decaffeinated Organic 4281 Heavenly Hibiscus 4288 Nettle Leaf Organic 4247 Ojibwa Herbal Cleansing Tea 4301 Pau D’ Arco 4321 Peppermint 4330 Red Raspberry 4342 Relaxing 4345 Rooibos (Red Bush) Organic 4371 Senna 4375 Spearmint 4220 Throat & Lung Care (TLC) 500 Caps 1000 Caps EA EA 8.99 14.99 12.99 12.99 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 30 Bags 2.99 3.99 3.99 3.99 3.99 3.49 3.99 4.49 3.49 2.99 4.49 3.49 3.99 3.49 2.99 3.99 herbal teas Tea Accessories 5321 Muslin Tea Bags, Reusable 5330 Tea Balls 25/PACK EA 0.35 2.49 Rooibos (Red Bush) Organic Rooibos Tea is a unique tea discovered by South African locals. The Rooibos plant only grows in an area northwest of Cape Town close to Cedarberg, and it’s taken decades for this tea to gain mainstream popularity. But the secret is out, and Rooibos Tea has become a popular and sought-after beverage. This earthy tasting tea is low in tannins and is naturally caffeine-free. personal care : health & beauty All Now® Personal Care is Paraben Free Aromatherapy Essential Oils 100% Certified Organic 7410 Eucalyptus Oil Organic 7430 Lavender Oil Organic 7420 Lemon Oil Organic 7440 Orange Oil Organic 7452 Peppermint Oil Organic 7460 Rosemary Oil Organic 7470 Tea Tree Oil Organic Essential Oils 100% Pure & Natural Lemon Oil-Organic #7420 • Certified Organic • Citrus Limon • Aromatherapeutic GC/IR Verified NOW® Certified Organic Lemon Oil is 100% pure and natural, and cold-pressed from Citrus limon. 46 herbal teas & personal care 7515 Anise Oil 100% Pure 7526 Atlas Cedar Oil 100% Pure 7513 Balsam Fir Needle Oil, Pine 7516 Basil Oil 100% Pure 7532 Bay Oil 100% Pure 7518 Bergamot Oil 100% Pure 7520 Camphor Oil, White 100% Pure 7525 Cedarwood Oil 100% Pure 7528 Chamomile Oil 100% Pure 7533 Cinnamon Bark Oil 100% Pure 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 6.99 14.99 8.99 5.99 14.99 10.99 9.99 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 6.49 6.99 8.99 9.99 11.99 12.99 5.99 5.99 39.99 27.99 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract personal care continued 7530 Cinnamon Cassia Oil 100% Pure 7531 7535 Citronella Oil, External 100% Pure 7538 Clary Sage Oil 100% Pure 7540 Clove Oil 100% Pure 7541 7652 Cypress Oil 100% Pure 7545 Eucalyptus Oil 100% Pure 7546 7592 7542 Frankincense Oil 100% Pure 7552 Geranium Oil 100% Pure 7550 Ginger Oil 100% Pure 7553 Grapefruit Oil 100% Pure 7556 Hyssop Oil 100% Pure 7558 Juniper Berry Oil 100% Pure 7560 Lavender Oil 100% Pure 7561 7593 7582 Lemongrass Oil 100% Pure 7565 Lemon Oil 100% Pure 7569 7567 Lime Oil 100% Pure 7566 Marjoram Oil 100% Pure 7568 Myrrh Oil 100% Pure 7581 Nutmeg Oil 100% Pure 7570 Orange Oil, Sweet 100% Pure 7578 7573 Oregano Oil 100% Pure 7574 Palmarosa Oil 100% Pure 7575 Patchouli Oil 100% Pure 7579 7580 Pennyroyal Oil 100% Pure 7585 Peppermint Oil 100% Pure 7586 7591 7590 Pine Oil 100% Pure 7595 Rose Hip Seed Oil 7600 Rosemary Oil 100% Pure 7601 7603 Rosewood Oil 100% Pure 7610 Sage Oil 100% Pure 7620 Spearmint Oil 100% Pure 7623 Tangerine Oil 100% Pure 7625 Tea Tree Oil 100% Pure 7626 7628 7635 Thyme Oil White 100% Pure 7636 Vetiver Oil 100% Pure 7640 Wintergreen Oil 100% Pure 7650 Ylang Ylang Oil 100% Pure visit us at: www.nowfoods.com 1 oz 4 oz 1 oz 1 oz 1 oz 4 oz 1 oz 1 oz 4 oz 16 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 4 oz 16 oz 1 oz 1 oz 4 oz 1 oz 1 oz 1 oz 1 oz 1 oz 4 oz 1 oz 1 oz 1 oz 4 oz 1 oz 1 oz 4 oz 16 oz 1 oz 1 oz 1 oz 4 oz 1 oz 1 oz 1 oz 1 oz 1 oz 4 oz 16 oz 1 oz 1 oz 1 oz 1 oz 5.99 14.99 4.99 11.99 6.49 12.99 9.99 5.49 9.99 23.99 24.99 11.99 10.99 9.99 29.99 17.99 7.99 24.99 79.99 5.99 5.99 14.99 5.99 8.99 22.99 8.99 3.99 6.99 13.99 7.99 15.99 42.99 7.99 5.99 15.99 49.99 5.99 5.99 5.99 15.99 11.99 9.99 6.49 5.99 7.99 21.99 59.95 10.99 15.99 6.99 24.99 Tangerine Oil #7623 • 100% Pure & Natural • Citrus reticulata • Aromatherapeutic • GC/IR Verified The sweet, revitalizing aroma of tangerine oil has been enjoyed throughout the ages as an adjunct to respiratory and general wellbeing. NOW® Tangerine Oil is 100% pure and natural and cold-expeller pressed from the outer peels of Citrus reticulata. personal care 47 personal care continued 100% Essential Oil Blends 7548 Frankincense Oil Blend 20% 7557 Jasmine Absolute 7.5%, Pure, Natural 7728 Lavender & Tea Tree Oil 60/40 7729 Lemon/Eucalyptus Oil 7543 Myrrh Oil 20% 7576 Neroli Oil 7.5% 7577 Oil Of Oregano 25% 7597 Rose Absolute 5% 7668 Sandalwood Oil 15% 7596 Vanilla Concentrate Fragrant Oils 7555 Jasmine Scented Oil - Synthetic Body Care Lotions 7764 Shea Butter Lotion 7682 Cocoa Butter Lotion 8199 Vitamin E Cream 28,000 IU, 100% Natural 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 1 oz 9.99 10.99 8.99 5.99 9.99 17.99 9.99 15.99 16.99 24.99 1 oz 7.99 4 oz 8 oz 4 oz 9.99 7.99 8.99 A Reasonably Priced Face Lift! Deodorants 8075 Deodorant Stone (Large) (Thai) BOX 8066 Long Last Deodorant Cream 8067 Long Lasting Deodorant Stick 8077 Nature’s Deodorant Stick (Thai) 6 oz 2.3 oz 2.2 oz 3.5 oz 6.99 6.99 6.99 6.99 Celadrin® Skin Renewal #3018 Facial Care: Anti-Aging 3018 Celadrin® Skin Renewal Cream 2 oz 14.99 Menthol-Free, w/ HA 3363 HA Day Wrinkle Remedy-Revised 7781 HA Night Wrinkle Remedy 7788 Hyaluronic Acid Firming Serum 3365 Wrinkle Rescue™ Cream 8110 CoQ10 Age Defying Serum 8112 CoQ10 Moisturizer 2 oz 2 oz 1 oz box 2 oz 1 oz box 2 oz 18.99 18.99 19.99 14.99 19.99 19.99 2 oz 8.99 8 oz 8.99 2 oz 9.99 8 oz 8.99 6 oz 5 lb 6 oz 5.99 39.90 5.99 Advanced Therapy for Fine Lines When applied topically, Celadrin® has been shown in studies to condition cell membranes and restore vital fluids to help reduce the appearance of fine lines. NOW® Celadrin Skin Renewal is a light, non-greasy hydration formula that’s menthol-free and safe for daily use. Daily-System 7990 Green Tea Pomegranate Day Cream, Moisturizing 7992 Green Tea Pomegranate Facial Cream, Cleanser 7996 Green Tea Pomegranate Night Cream, Moisturizing 7994 Green Tea Pomegranate Purifying Toner Facial Detox Masks 100% Pure 8150 Euro Clay Powder, French 8155 8190 Red Clay Powder, Moroccan Fresh Faces! Green Tea Pomegranate #7990 / Day Cream #7992 / Cleanser • Moisturizing Day Cream • All Skin Types • Daily System 48 personal care *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract personal care continued Hair Care-SLS Free Shampoos & Conditioners 8206 Citrus Moisturizing Shampoo 8208 Citrus Moisturizing Conditioner 8210 Herbal Revival Shampoo 8212 Herbal Revival Conditioner 8214 Berry Volumizing Shampoo 8216 Berry Volumizing Conditioner 16 fl oz 16 fl oz 16 fl oz 16 fl oz 16 fl oz 16 fl oz Joint Support Formulas 3019 Celadrin® Liposome Cream 4 oz w/ MSM & Arnica in Pump + Menthol - For Joint Health 3283 Glucosamine/MSM/Arnica Lotion 8 oz 3293 Joint Support™ Cream 4 oz w/ Glucosamine/Boswellin®/Capsaicin 2123 MSM Liposome Lotion 8 oz Massage Oils 7663 Almond-Lavender Massage Oil 7664 Comforting Massage Oil Multi-Purpose Moisturizers/Butter 7680 Cocoa Butter, Pure 7683 Coconut Oil, Pure, Edible 7725 Lanolin, Pure 7730 Liquid Lanolin, Pure 7758 Shea Butter, Pure 7760 Soft Cocoa Butter, Pure + Jojoba Muscle Tension 8999 Arnica Cooling Relief Gel 7667 Arnica Warming Massage Oil Nasal Hygiene 8098 Activated Nasal Mist 7.99 7.99 7.99 7.99 7.99 7.99 19.99 Berry Volumizing 14.99 11.99 #8214 / Shampoo #8216 / Conditioner 12.99 16 oz 16 oz 11.99 11.99 7 oz 7 oz 7 oz 4 oz 7 oz 6.5 oz 8.99 6.49 7.99 6.99 9.99 8.99 2 oz 8 oz 9.99 12.99 2 oz 8.99 4 oz 16 oz 4 oz 16 oz 4 oz 16 oz 4 oz 16 fl oz 4 oz 16 oz 4 oz 1 oz 4 oz 16 oz 4.49 10.99 4.99 10.99 6.49 7.99 4.49 8.99 4.99 9.99 11.99 4.99 9.99 24.99 Shampoo & Conditioner Volumizing / pH Balanced Paraben-free / SLS-free (w/ Erythritol & Xylitol) Oils Skin Care Oils/Carrier Oils 7660 Almond Oil, Sweet, Edible-100% Pure 7661 7665 Apricot Kernel Oil, Refined, Edible 7666 7670 Avocado Oil, Refined, Edible 7675 Castor Oil, Expeller Pressed 7695 Glycerine Vegetable, Edible 7700 7705 Grape Seed Oil, Pure, Edible 7707 7713 Jojoba Oil, Pure, Organic 7715 Jojoba Oil, Pure 7717 7718 visit us at: www.nowfoods.com Jojoba Oil #7713 • Certified Organic • 100% Pure • For softer skin and healthier hair NOW® Certified Organic Jojoba Oil is an all-natural vegetable oil derived from the jojoba bean. This oil is remarkably similar to the natural sebum secreted by our own skin, and serves as an excellent moisturizer that is suitable for both daily and occasional use. In fact, some of the world’s finest perfume makers have made Jojoba their carrier of choice due to its rich texture and high stability. Jojoba Oil nourishes and revitalizes skin, relieves sunburn, and can even be used on hands, hair and nails. personal care 49 personal care continued E-Oil Topical Treatment Oils 7686 Ear Oil Relief 1 oz 8.99 1 oz 1 oz 1 oz 4 oz 8.99 11.99 6.99 14.99 8095 XyliWhite™ Mint Mouthwash 16 oz 7.99 Xylitol Sweetened 8096 XyliWhite™ Cinnafresh 16 oz 7.99 8091 XyliWhite™ Platinum Mint 6.4 oz 4.99 w/ Baking Soda 8090 XyliWhite™ Refreshmint 8092 XyliWhite™ Cinnafresh 6.4 oz 6.4 oz 4.99 4.99 4 oz 4 oz 8 oz 7.49 7.99 7.99 7733 7773 7755 7690 Garlic, Mullein, Calendula, St. John’s & Tea Tree Oil Neem Oil 100% Pure Vitamin E Oil 32,000 IU, 100% Natural Rosewater Concentrate Evening Primrose Oil 100% Pure #7773 • 32,000 IU • All Skin Types • Skin Restoration Oral Hygiene Mouthwash Toothpaste - 25% Xylitol - Fluoride Free Seasonal Care 7805 Bug Ban™ Spray 7806 Bug Ban™ Cream 7508 Aloe Soothing Gel ORGANIC NEW! XyliWhite™ Platinum Mint XyliWhite™ Mint #8095 • All Natural and Fluoride-Free • With Xylitol & Steam-Distilled Essential Oils • Freshens Breath • Cleanses Mouth w/ Baking Soda The XyliWhite™ Advantage: • Supports healthy teeth and gums • Helps fight plaque build-up • Free of SLS chemicals (sodium lauryl sulfate) • Perfectly suitable for vegetarians • Contains the Whitening Power of Baking Soda • Clean fresh mint taste 8091 Xyliwhite™ Platinum Mint 6.4 oz $ 4.99 with Baking Soda NEW! Aloe Soothing Gel - Organic For thousands of years, civilizations from around the world have turned to the Aloe plant to soothe, cool, and moisturize. Today, it remains one of the most popular methods for cooling sunburn or soothing dry, chapped skin. NOW® Aloe Soothing Gel contains pure Certified Organic Aloe Vera; gently harvested to retain the plant’s naturallyoccurring polysaccharides. The combination of panthenol and allantoin has been shown to help soothe sunburn and minor skin irritations. Moisturizing agents, such as cucumber extract and natural vitamin E, nourish and condition skin, while natural peppermint oil extract helps cool and refresh. Soothes, Cools & Moisturizes / After Sun Relief / Skin Nourishing 7508 Aloe Soothing Gel 8 oz $ 7.99 Organic NEW! 50 personal care *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract Shower & Bath Gels - SLS FREE 7031 Natural Lavender Shower & Bath Gel 7032 Natural Tea Tree Shower & Bath Gel Women’s Health 3338 Progesterone Cream, Unscented 3346 Progesterone Cream, Lavender 16 oz 16 oz 7.99 7.99 3 oz 3 oz 22.99 22.99 20 mg Per Measured Pump Progesterone Cream Lavender & Unscented • Liposomal Skin Cream • With Natural Progesterone from Wild Yam & Balancing Herbs • No Artificial Colors or Fragrances • No Animal Testing As research continues to link hormone replacement therapy to a long list of concerning side effects, more and more women are turning to progesterone as a means of supporting healthy hormone levels. NOW® Natural Progesterone Liposomal Skin Cream with Lavender was scientifically formulated to provide a safe, non-invasive alternative to conventional hormone replacement therapies. This advanced liposome lotion is formulated with 100% USP pharmaceutical grade progesterone. To help balance this formula while providing increased hormonal support, we’ve included some of the most effective compounds available. This includes Avocado Oil, Phospholipids, Natural Vitamin E, Vitamin A, Aloe Vera, and Pantethol. Extracts from Rosemary Leaf, Grapefruit Seed, Cedar Bark Chamomile Flower, Dong Quai, Saw Palmetto, Sarsaparilla, and Comfrey Root have been added, in addition to a Natural Aroma Blend from Organic Lavender Oil, Natural Vanilla Fragrance, Chamomile and Bergamot. One full pump dispenses 1.2 g of cream, and provides 20 mg of USP Progesterone. Each 3 oz. container yields approximately 70 pumps. Rotate application between abdomen, hands and thighs. Use once to twice daily. For external use only. 3346 Progesterone Cream 3 oz $22.99 Lavender, 20 mg per Measured Pump 3338 Progesterone Cream 3 oz $22.99 Unscented, 20 mg per Measured Pump visit us at: www.nowfoods.com personal care 51 Personal Care So Clean it shows... At NOW, we've worked hard to develop a line of Personal Care products that rival the taste and texture of today's most popular brands. Our line of XyliWhite™ Oral Care is an excellent example. Each variety of fluoride-free XyliWhite™ contains 25% Xylitol and is completely free of SLS, artificial sweeteners, artificial flavors, and sucrose. Best of all, it has a taste that just might change your opinion on natural products. Try all three great tasting flavors, Refreshmint, Cinnafresh, and Platinum Mint with Baking Soda. Look for them at fine health food stores nationwide. 52 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract healthy foods healthy foods NEW! Gluten Free Baking Mixes Enhanced with: If you’ve had to pass on your favorite baked goods due to gluten sensitivity, consider those days a thing of the past! NOW® Gluten-Free Baking Mix™ is a 100% natural product that utilizes the most superior gluten-free baking compounds available. Our gluten-free mix contains organic brown rice flour, tapioca flour, natural almond meal, buttermilk powder and more, giving you the freedom to enjoy all of your favorites! Available with and without StarchLite™. 6552 Gluten Free Baking Mix 24 oz $ 5.99 & 6554 Gluten Free Baking Mix with StarchLite™ 24 oz $ 7.49 Gluten Intolerance More Common than Previously Thought There has been a dramatic increase in the incidence of celiac disease, say doctors at the Mayo Clinic. Celiac disease arises because of an intolerance to gluten, one of the proteins in wheat and other grains. Researchers at the Mayo Clinic have found that there’s been a marked rise in the disorder, but there’s a widespread belief that it is still rare. They list the symptoms of the disease - sporadic diarrhea, abdominal pain, bloating and bad-smelling or grayish stools. Those affected often go undiagnosed for some time, maybe years, simply because celiac disease is a somewhat neglected condition. It can be diagnosed by a blood test and tissue sample from the small intestine. Once diagnosed, treatment consists of elimination of gluten by avoiding bread, pasta, cookies and any other products containing wheat, barley or rye. Typically, a marked improvement is then seen within weeks. Republished with permission from Health and Age, January 5, 2004, reported by Susan Aldridge, PhD, medical journalist, Source: Mayo Clinic Women’s HealthSource January 2004 visit us at: www.nowfoods.com healthy foods 53 healthy foods continued Healthy Foods Dried Fruit (Packaged & Bulk) - No Sulfites Added 5620 Apricots, Unsweetened Organic 5651 Coconut, Fine, Unsweetened 5672 Coconut, Medium, Unsweetened 5675 Coconut Shred, Unsweetened Organic 5695 Ginger Slices - Crystallized 5700 Mango Slices, Low Sugar 5720 Papaya Spears, Low Sugar 5760 Pineapple Rings, Low Sugar Fiber (Packaged & Bulk) 5040 Guar Gum Powder, Pure 5951 Oat Bran 5996 Rice Bran 5931 Wheat Bran, Coarse 6199 Xanthan Gum Powder, Pure 6200 Flours & Baking Mixes 6005 Almond Flour 6669 Carob Powder, Roasted, Pure 6672 Cocoa Powder, Unsweetened Organic 6050 Gluten Flour, Pure 6552 Gluten Free Baking Mix NEW! 6554 Gluten Free Baking Mix w/ StarchLite™ NEW! 6675 Hot Cocoa (Instant) Organic 6130 Rice Flour, Brown, Gluten Free, Organic 6140 Rice Flour, White, Gluten Free 6171 Soy Powder, Fine, Gluten Free 6180 Tapioca Flour, Gluten Free 6550 Whey Too Good™ Brownie Mix NEW! Organic 1 lb 10 oz 10 oz 10 oz 12 oz 10 oz 12 oz 12 oz 5.99 2.49 2.49 3.29 4.49 4.99 4.49 4.49 8 oz 14 oz 20 oz 12 oz 6 oz 3 lb 5.99 1.99 3.99 1.79 8.99 54.95 10 oz 12 oz 12 oz 1 lb 24 oz 24 oz 24 oz 1 lb 2 lb 22 oz 12 oz 16 oz 5.49 4.49 6.49 3.99 5.99 7.49 7.49 3.99 3.49 3.99 2.29 4.99 2 oz 2 lb 200 Caps 1 lb 6.49 69.99 12.99 13.99 Xanthan Gum #6199 #6200 / 3 lb. Xanthan Gum is a soluble fiber produced from the pure culture fermentation of the microorganism Xanthomonas campestris. It is used in the food processing industry as a thickener, stabilizer and emulsifier for a number of different foods. Gluten Free, High Protein, Tastes Great! Gelatin/Pectin (Beef & Vegetable) 6410 Agar Powder 6415 (Vegetarian Gelatin Substitute) 6505 Beef Gelatin 550 mg Hydrolyzed V V 6509 Gelatin Powder (Beef) Grains/Rice/Flax NEW! Blanco Salvia 6211 Amaranth Grain Organic 6241 Blanco Salvia-White Chia Seeds NEW! 6242 Blanco Salvia-White Chia Meal NEW! 6240 Bulghur 6342 Couscous Whole Wheat, Organic 6260 Flax Seed Organic 6258 6266 Flax Seed Meal (Bag) Organic 6256 In Can 6268 Golden Flax Seeds Organic 6276 54 healthy foods 1 lb 1 lb 10 oz 1 lb 14 oz 1 lb 2 lb 12 oz 18 oz 1 lb 2 lb 4.49 11.99 9.99 1.99 2.79 2.99 5.49 3.79 6.49 3.99 6.99 White Chia Seeds & Meal #6241 / Seeds #6242 / Meal Rich in Omega-3 and Fiber Chia seeds are one of the best known sources of essential fatty acids, with nearly two-thirds being comprised of Omega-3 as ALA. They are also an excellent source of Omega-6, vitamins, minerals, antioxidants, dietary fiber, and protein. Our nutritious seeds and Chia meal can be eaten on their own or added to salads, cereals, yogurts, etc. to boost nutritional content. *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract healthy foods continued NEW! Whey Too Good™ Brownie Mix Organic The last thing most people think of when they hear the word “brownie” is health food. But when you consider what it takes to make a delicious batch of brownies, there is really no reason why they need to be so unhealthy. After spending many months perfecting taste, texture, and nutrition profile, NOW is excited to introduce a brownie mix that just might change the way you and your family think about dessert. NOW® Whey Too Good™ Brownie Mix is a great tasting organic, flourless brownie mix. It was developed to offer the taste and texture your family expects, without the guilt associated with todays’ commercial mixes. This unique mixture has a light, fluffy texture that utilizes whey protein isolates, and has been enriched with organic flax meal to enhance both texture and flavor. We use Organic Cocoa Powder to give it a rich, chocolate taste, and sea salts to keep sodium content under control while improving flavor and consistency. NOW® Whey Too Good™ Brownie Mix is perfect for making brownies that are light and flourless, yet surprisingly moist. It is also 100% gluten-free and ideal for family members who generally have to pass on brownies. Either way, we are sure that you will love this sweet new creation. 6550 Whey Too Good ™ 16 oz $ 4.99 Brownie Mix Gluten Free, ORGANIC • Unsweetened Whey Protein Isolates and Omega-3’s • Sea Salts Included to Reduce Sodium Levels • Ideal for Individuals with Gluten Sensitivity • Light, Fluffy Texture Every Time! • Organic Cocoa Powder and Flax Meal Hot Cocoa Certified Organic NOW® Certified Organic Instant Hot Cocoa puts an organic twist on one of the world’s most time honored winter traditions. This delicious, all natural drink mix is Certified Organic by QAI, mixes instantly, and is perfect for any occasion. It has a rich, milk chocolate taste that we’re sure you’ll love. Certified Organic / Instant Hot Cocoa Low Fat / Rich, Milk Chocolate Taste! 6675 Hot Cocoa visit us at: www.nowfoods.com 24 oz $ 7.49 healthy foods 55 healthy foods continued 6274 Golden Flax Meal, (Bag) Organic 6257 In Can 6301 Oats, Rolled 6303 Oats, Rolled Organic 6304 Oats, Rolled - Quick Cooking Organic 6295 Oats, Steel Cut 6306 Popcorn Organic 6311 Quinoa Grain Organic 5540 Rice, Brown, Long Grain 6333 Textured Soy Protein 1/4” Granules 6337 Textured Soy Protein 3/4” Pieces 12 oz 18 oz 22 oz 24 oz 22 oz 2 lb 24 oz 1 lb 2 lb 8 oz 12 oz 4.49 7.49 2.99 3.49 3.49 3.49 2.99 4.99 3.19 1.99 2.69 Golden Flax Seeds Whole Wheat #6268 #6276 / 2 lb. Our Golden Flax Seeds are grown on rich soil in North Dakota and are best suited for baking, especially bread baking. Certified Organic / Ideal for Baking Health Snacks 7011 Crunchy Clusters Almond Crunch 7091 Crunchy Clusters Cashew Crunch 7024 Crunchy Clusters Pumpkin Seed Crunch 6731 Corn Off The Cobb™, Unflavored 6732 Corn Off The Cobb™ 5.5 oz 5.5 oz 5.5 oz 4 oz 4 oz 4.49 4.49 4.49 3.49 4.49 6 oz 9 oz 9 oz 9 oz 2.29 2.99 2.99 2.99 14 oz 1 lb 14 oz 24 oz 2 lb 4.99 6.49 5.49 6.49 4.99 Salted & Buttered, Awesome Taste! NON-GMO 6738 Oriental Rice Snacks 6717 Sesame Sticks, Cajun Soy Milk Powder (Instant) 6724 Sesame Sticks, Garlic 6759 Sesame Sticks, Salted, Whole Wheat #5838 We source our NOW Soy Milk Powder from whole, non-genetically engineered soybeans - a reliable source of vegetable proteins as well as Omega-6 fatty acids. For added benefits, our soy milk powder also contains an average of 2 mg of Soy Isoflavones per serving. 5811 Buttermilk Powder 5820 Malted Milk Milk Products Dried (Dairy & Non-Dairy) 5831 Non Fat Dry Milk 5838 Soy Milk Powder NON-GMO 5850 Whey, Sweet Dairy Nuts & Seeds (Packaged & Bulk) - No Peanuts Facility 7005 Almonds, Shelled, Natural 7009 Almonds, Roasted & Salted 7012 Brazil Nuts, Whole, Raw 7095 Cashews, Raw 320 ct. 7096 Cashews, Raw, Whole Organic 7090 Cashews, Roasted & Salted 320 ct. 7018 Macadamia Nuts Roasted & Salted Crunchy Clusters Cashew Crunch #7091 NOW® Cashew Crunch is the nutrient packed snack that you can enjoy just about anywhere. It’s perfect for munching on during the big game, and is sure to add a burst of crunchy goodness to your day! 56 healthy foods 7001 Pecans, Halves & Pieces, Raw 7015 Pine Nuts, Chinese 7021 Pistachios, Uncolored 7025 Pumpkin Seeds, Raw 1 lb 1 lb 12 oz 12 oz 12 oz 12 oz 12 oz 12 oz 8 oz 12 oz 1 lb 6.49 6.99 6.49 6.49 7.49 6.49 6.49 7.99 8.99 4.99 4.49 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract Family Owned & Operated Since 1968 When Elwood Richard started NOW Foods back in 1968, it would have been difficult for anyone to predict how much his small, family business would evolve. Throughout the years, one thing that hasn’t changed is the strong sense of family value that continues to inspire us. NOW Foods has remained family owned & operated since day one. This unique family bond is something that we share with our employees, our customers, and those whose lives we touch. Just as we were four decades ago, NOW is still committed to providing quality natural products, as an independent company not influenced by outside financial investors. Looking ahead, our mission remains the same—to provide value in products and services that empower people to lead healthier lives. NOW has often been referred to as the “Industry’s Best Kept Secret”. Over the next several months NOW is going to “Share the Secret”, because we want everyone to know that there is so much more to NOW than just vitamins. NOW! The Secret is Out. Nutrition for Optimal Wellness SM www.nowfoods.com visit us at: www.nowfoods.com 57 healthy foods continued 7030 Raw Energy Nut Mix (No Peanuts) 7035 Sesame Seeds, Hulled 7050 Sunflower Seeds, Raw, Hulled, Unsalted 7052 Sunflower Seeds, Raw,Hulled, Unsalted 1 lb 1 lb 1 lb 1 lb 6.99 4.49 2.99 3.49 1 lb 1 lb 12 oz 12 oz 3.99 3.99 8.99 9.99 Organic 7054 Sunflower Seeds, Roasted & Salted 7056 Sunflower Seeds, Roasted & Unsalted 7073 Walnuts, Halves and Pieces 7074 Walnuts, Raw, Halves & Pieces Organic Oils 1725 Coconut Oil, Virgin, Glass, Organic Plastic 1826 Macadamia Oil, X-Virgin Organic 1830 Olive Oil X-Virgin - In Plastic Bottle 1833 Rice Bran Oil NON-GMO 1726 Soy Bean Halves 6781 Soybeans, Dry Roasted, Salted NON-GMO 6791 Soybeans, Dry Roasted, Unsalted NON-GMO Sprouting Seeds 7210 Alfalfa Seeds 7215 Broccoli Seeds 7250 Mung Beans 7271 Sprout Mix, Zesty 12 oz 20 oz 16 oz 16 oz 16 oz 7.99 10.99 11.99 7.99 6.99 12 oz 12 oz 2.49 2.49 1 lb 4 oz 1 lb 1 lb 5.99 5.99 2.99 5.99 4 oz 5 lb 1/2 gal. EA 4.99 32.99 4.49 1.99 17 oz 24 oz 16 oz 3 lb 1 lb 2 lb 1 lb 5.29 5.99 5.99 3.99 5.99 4.99 8.99 24 oz 3 lb 1 lb 16 oz 64 oz 1 lb 2 lb 2.5 lb 1 lb 2.5 lb 2.99 5.49 3.99 12.99 44.99 4.99 5.49 4.99 6.99 14.99 (Clover, Alfalfa, Fenugreek & Radish) Sprouting Aids 7320 Citric Acid Powder (Protects Sprout) 7325 7350 Sprouting Jars, Full Case Only (+Lid) 7360 Sprouting Lids, Stainless Steel, rg Mesh Sweeteners (Natural) 6908 Agave Nectar, Amber Organic 6905 Barley Malt Powder 6907 Brown Rice Syrup Organic 6910 Beet Sugar 6920 Date Sugar 6925 Dextrose 6927 Erythritol Powder, Pure Walnuts #7074 • Certified Organic • Raw Halves and Pieces Walnuts are a versatile treat and a good source of magnesium, fiber and protein. They are also low in saturated fat but high in Omega-3 fats. Broccoli Seeds #7215 • Potent Phytonutrient Source • For Sprouting These seeds are specially selected, tested, and stored for high germination sprouting use. For best results, store the seeds in a dry (but not refrigerated) place. Researchers have recently discovered a number of exciting phytonutrients with amazing health protecting properties. One phytonutrient derived from broccoli is Sulforaphane. Researchers have determined that broccoli sprouts contain a much greater Sulforaphane potential than broccoli florets. Enjoy these sprouts regularly. Low Carb, Non-Laxative Effect 6931 Fructose 6933 6940 Lactose 6948 Maple Syrup, Pure “B” Organic 6951 6950 Sorbitol 6965 Sucanat® Cane Juice Powder Organic 6972 Turbinado Sugar Organic 6983 Xylitol, Pure 6986 58 healthy foods Agave Nectar #6908 NOW® Certified Organic Amber Agave Nectar is a natural liquid sweetener extracted from the Agave plant. NOW® Amber Agave Nectar has a low glycemic index rating, won’t solidify at room temperature, and can be used in virtually any application that calls for sugar. *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract NOW UNIVERSITY let the learning journey begin! www.now-university.com Take Advantage Of This Exciting Educational Opportunity! NOW U is a Free online self-study, certificate-based training program. NOW U provides extensive educational tools about various health issues and the NOW supplements available to support these health conditions. www.now-university.com NOW UNIVERSITY T his is to certify that has successfully completed an independent study course in Al Powers, President Date Knowledge is POWER! ...for more information, go to www.now-university.com visit us at: www.nowfoods.com 59 stevia Sweeteners continued 6988 Xylitol Packets 2 gram + Stevia 6990 Xylitol Packets, 2 gram Pure Flavor Extracts 5082 Vanilla Extract, Liquid Organic 75/box 75/box 7.99 7.99 2 oz 5.99 Stevia : A Better Tasting Dietary Supplement! 6978 French Vanilla Stevia Powder 6979 French Vanilla Stevia Extract Liquid 6963 French Vanilla Stevia Packets V 4 oz 2 oz 100/Box 2 oz 8 oz 2 oz 8 oz 2 oz 2 oz 2 oz 2 oz 100/Box 9.99 9.99 9.99 8.99 21.99 8.99 22.99 10.99 10.99 10.99 10.99 10.99 6952 Stevia Glycerite Alcohol-Free 6953 High Rebaudiosides V 6955 Stevia Liquid Extract 6959 Non-Bitter Aftertaste, Alcohol Base 6980 Stevia Liquid Extract, Alcohol Organic NEW! V 6966 Stevia Liquid Extract, Dark Chocolate NEW! 6981 Stevia Liquid Extract, Hazelnut NEW! 6987 Stevia Liquid Extract, Lemon Twist NEW! V 6946 Stevia Extract Packets Organic NEW! V V 100/Box 1000/Box 1 oz 1 lb 100/Box 8.99 59.99 8.99 72.99 9.99 V 200 Tabs 7.99 V V V w/ Organic Inuliln! Non-Bitter! 6957 Stevia Extract Packets Original 6958 (Rice Maltodextrin Base) Bulk 6960 Stevia White Extract Powder Organic 6961 Bulk 6968 Stevia Balance Packets (w/ Inulin & Chromium) Bulk 6977 Stevia Instant Tabs V V V V V V V V stevia • Non-Bitter • Certified Organic with Organic Inulin • Calorie-free • Great Natural Herb Taste • Consumer’s Choice • Aspartame-Free • Natural Herbal Supplement • USDA Organic Today, Stevia is cultivated all over the world and continually attracts new users and markets. NOW® Stevia Extract is derived from Organically Grown Stevia rebaudiana, the most potent and effective species according to ongoing studies. As one of the industry’s foremost providers of Stevia products, NOW® Foods takes the quality of our Stevia very seriously. Our Stevia is tested for quality, and to ensure safety and purity. Our Stevia is USDA Certified Organic Stevia. NOW® Certified Organic Stevia Extract is a dietary supplement with no bitter aftertaste and zero calories. It also contains Organic Inulin, a naturally-occurring dietary fiber and fructooligosaccharide that helps promote the growth of friendly intestinal flora.* Organic inulin also has a low glycemic index (GI) rating making it suitable for the person on certain types of restricted diets. NEW! Organic Stevia Extract : Liquid & Packets NOW® Certified Organic Stevia is a dietary supplement with no bitter aftertaste, no calories, and a very low glycemic index (GI) rating. Our new Organic Stevia packets contain organic Inulin, a naturally-occurring dietary fiber and fructooligosaccharide (FOS) that helps promote the growth of friendly intestinal flora.* With more and more people seeking natural, organic alternatives, we’re confident that NOW organic Stevia products will be an instant favorite among Stevia users everywhere! • Certified Organic by QAI (Quality Assurance International) • Contains Only Premium Organic Stevia rebaudiana Extracts • Zero Calories & Low Glycemic Index (GI) Rating • Available in Liquid Extract and Pure Powder with Organic Inulin • Quality Tested to Ensure Safety and Potency 6980 Stevia Liquid Extract V Alcohol NEW! 2 oz $10.99 6946 Stevia Extract Packets V 100/Box $10.99 w/ Organic Inuliln! Non-Bitter! NEW! 60 stevia *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract NEW! Stevia Extract Flavors Dark Chocolate, Hazelnut, Lemon Twist Any way you look at it, Stevia is nothing short of a botanical phenomenon. Its use dates back hundreds of years without any documented adverse reactions. Decades of extensive research have proven that it’s absolutely safe and free of dangerous chemicals. In fact, raw Stevia, in its natural state, contains over 100 phytonutrients. Aside from being one of the safest natural compounds on the planet, Stevia is one dietary supplement that makes perfect sense. It is 100% natural, has next to no calories, won’t raise blood sugar, and doesn’t promote tooth decay.* 6966 Stevia Liquid V Dark Chocolate NEW! 2 oz $10.99 6981 Stevia Liquid Hazelnut NEW! V 2 oz $10.99 6987 Stevia Liquid Lemon Twist NEW! V 2 oz $10.99 We take pride in offering one of the most diverse selections of Stevia in the natural product industry. Our reputation for exceptional quality at great prices takes the guesswork out of searching high and low for a quality Stevia supplement. From packets and powders to pure liquid extracts, NOW has the Stevia that’s just right for you! We’re pleased to introduce our three new liquid extracts—Hazelnut, Dark Chocolate, and Lemon Twist. visit us at: www.nowfoods.com stevia 61 4x6 Acidophilus . . . . . . . . . . 27, 28 5-HTP . . . . . . . . . . . . . . . 05, 06, 41 7-Keto® . . . . . . . . . . . . . . . . . . . 26 8 Billion Acidophilus . . . . . . . . . . 27 A A Vitamins . . . . . . . . . . . . . . . . . 07 AAKG . . . . . . . . . . . . . . . . . . 05, 06 Acai Caps & Juice . . . . . . . . . 21, 23 Acerola Powder . . . . . . . . . . . . . . 12 Acetyl-L-Carnitine . . . . . . . . . 05, 06 Acid Comfort™ . . . . . . . . . . . . . . 27 Acidophilus . . . . . . . . . . . . . . . . . 27 Activated Nasal Spray . . . . . . . . . 49 ADAM™ . . . . . . . . . . . . . . . . . . . 18 Advanced Gamma-E . . . . . . . 13, 14 Agar Powder . . . . . . . . . . . . . . . . 54 Agave Nectar . . . . . . . . . . . . . . . . 58 AHCC® . . . . . . . . . . . . . . . . . . . . 31 Air Defense . . . . . . . . . . . . . . . . . 32 Alfalfa . . . . . . . . . . . . . . . 30, 42, 58 Alfalfa Herb . . . . . . . . . . . . . . . . . 42 Alfalfa Juice Concentrate . . . . . . . 30 AlliBiotic CF™ . . . . . . . . . . . . . . . 32 Almond Flour . . . . . . . . . . . . . . . 54 Almond/Lavender Massage Oil . . 49 Almond Oil . . . . . . . . . . . . . . . . . 49 Almonds . . . . . . . . . . . . . . . . . . . 56 Aloe Soothing Gel NEW! . . . . . . . 50 Aloe Vera . . . . . . . . . . . . . . . . . . 27 Alpha Lipoic Acid . . . . . . . . . . . . 21 AlphaSorb-C™ NEW! . . . . . . . . . . 11 Amaranth . . . . . . . . . . . . . . . . . . 54 Amino Acids . . . . . . . . . . . . . . . . 03 Amino Powders . . . . . . . . . . . . . . 06 Anise Oil . . . . . . . . . . . . . . . . . . . 46 Anti-Aging . . . . . . . . . . . . . . . . . . 48 Antioxidants . . . . . . . . . . . . . . . . 21 Apple Cider Vinegar . . . . . . . . . . . 26 Apple Fiber . . . . . . . . . . . . . . . . . 28 Apple Pectin . . . . . . . . . . . . . . . . 28 Apple Psyllium . . . . . . . . . . . . . . 29 Apricot Kernel Oil . . . . . . . . . . . . 49 Apricots . . . . . . . . . . . . . . . . . . . 54 Arginine . . . . . . . . . . . . . . . 5, 6, 37 Arginine Power Super Stack . . . . . 37 Arnica Oil & Gel . . . . . . . . . . . . . 49 Aromatherapy . . . . . . . . . . . . 41, 46 Artichoke Extract . . . . . . . . . . . . . 42 Ascorbate-C Minerals . . . . . . . . . 12 Ascorbic Acid . . . . . . . . . . . . . . . 12 Ashwaganda . . . . . . . . . . . . . 41, 42 Astaxanthin . . . . . . . . . . . . . . . . . 22 Astragalus . . . . . . . . . . . . . . . 42, 45 Atlas Cedar Oil . . . . . . . . . . . . . . 46 Avocado Oil . . . . . . . . . . . . . . . . . 49 Awe-Slim™ . . . . . . . . . . . . . . . . . 26 B B Vitamins . . . . . . . . . . . . . . . . . 08 Baking Mix . . . . . . . . . . . . . . . . . 54 Balsam Fir Needle Oil . . . . . . . . . 46 Barley Grass . . . . . . . . . . . . . . . . 30 Barley Malt Powder . . . . . . . . . . . 58 Basil Oil . . . . . . . . . . . . . . . . . . . 46 Bath Gel . . . . . . . . . . . . . . . . 41, 51 Bay Oil . . . . . . . . . . . . . . . . . . . . 46 BCAA . . . . . . . . . . . . . . . . . . 05, 06 Bee Products . . . . . . . . . . . . . . . 25 Beef Gelatin . . . . . . . . . . . . . . . . 54 BerryDophilus™ . . . . . . . . . . . . . 28 Beet Sugar . . . . . . . . . . . . . . . . . 58 Bentonite Powder . . . . . . . . . . . . 25 Bergamot Oil . . . . . . . . . . . . . . . . 46 Beta 1,3/1,6 Glucan . . . . . . . . . . 32 Beta Alanine NEW! . . . . . . . . . . . 37 Beta Carotene . . . . . . . . . . . . . . . 07 Betaine HCl . . . . . . . . . . . . . . . . . 27 Beta-Sitosterol Plant Sterols . . . . 31 Bilberry . . . . . . . . . . . . . . . . . . . 42 62 index Bioflavonoid Caps . . . . . . . . . . . . 12 Biotin . . . . . . . . . . . . . . . . . . . . . 09 Black Cherry Extract . . . . . . . . . . 42 Black Cohosh . . . . . . . . . . . . . . . 42 Black Walnut Hulls . . . . . . . . . . . 42 Blanco Salvia, Chia Seeds NEW! . 54 Blessed Thistle Herb . . . . . . . . . . 42 Blood Pressure Health . . . . . . . . . 31 Blue-Green Algae . . . . . . . . . . . . . 30 Bone Calcium™ . . . . . . . . . . . . . 19 Bone Meal Powder . . . . . . . . . . . . 20 Bone Strength™ . . . . . . . . . . . . . 19 Borage Oil . . . . . . . . . . . . . . . . . . 35 Boron . . . . . . . . . . . . . . . . . . . . . 19 Boswellin® . . . . . . . . . . . . . . . . . 42 Bovine Cartilage . . . . . . . . . . . . . 32 Brain Elevate™ . . . . . . . . . . . . . . 35 Branch Chain Amino Acids . . 05, 06 Brazil Nuts . . . . . . . . . . . . . . . . . 56 Brewer’s Yeast . . . . . . . . . . . . . . . 25 Broccology™ . . . . . . . . . . . . . . . 32 Broccoli Concentrate . . . . . . . . . . 32 Broccoli Seeds . . . . . . . . . . . . . . 58 Bromelain . . . . . . . . . . . . . . . . . . 27 Brownie Mix NEW! . . . . . . . . . . . . 55 Brown Rice . . . . . . . . . . . . . . 56, 58 Bug Ban Cream & Spray . . . . . . . 50 Bulghur . . . . . . . . . . . . . . . . . . . . 54 Burdock Root . . . . . . . . . . . . . . . 42 Butcher’s Broom . . . . . . . . . . . . . 42 Butterbur . . . . . . . . . . . . . . . . . . 42 Buttermilk Powder . . . . . . . . . . . 56 C C Vitamins . . . . . . . . . . . . . . . . . 11 C Complex Powder . . . . . . . . . . . 12 Calcium Ascorbate Powder . . . . . 12 Calcium Products . . . . . . . 12, 19-20 Calcium Caseinate Powder . . . . . 20 Calcium & Magnesium . . . . . 19, 20 Cal-Mag Citrate . . . . . . . . . . . 19, 20 Cal-Mag DK . . . . . . . . . . . . . . . . . 19 Cal-Mag, Liquid . . . . . . . . . . . . . . 19 Cal-Mag Stress Formula . . . . 19, 41 Camphor Oil . . . . . . . . . . . . . . . . 46 Cand.Clear™ . . . . . . . . . . . . . . . . 27 Caprylic Acid . . . . . . . . . . . . . . . . 27 Carbo Gain . . . . . . . . . . . . . . . . . 37 Cardiovascular Support . . . . . . . . 31 Carnitine Caps, Tabs, Liquid . 03, 37 Carnitine Creatinate . . . . . . . . . . 37 Carnitine Powder . . . . . . . . . . . . . 06 Carnosine . . . . . . . . . . . . . . . . . . 05 Carob Powder . . . . . . . . . . . . . . . 54 Carotenoids . . . . . . . . . . . . . . . . 22 Cartilage . . . . . . . . . . . . . . . . . . . 32 Cascara Sagrada . . . . . . . . . . . . . 42 Cashews . . . . . . . . . . . . . . . . . . . 56 Castor Oil . . . . . . . . . . . . . . . 35, 49 Cat’s Claw . . . . . . . . . . . . . . . . . . 42 Cayenne . . . . . . . . . . . . . . . . 42, 45 Cedarwood Oil . . . . . . . . . . . . . . . 46 Celadrin® Products . . 32, 33, 48, 49 Celery Circulation™ NEW! . . . . . . . . . 31 Cetyl Myristoleate . . . . . . . . . . . . 32 Chamomile Oil . . . . . . . . . . . . . . 46 Chamomile Tea . . . . . . . . . . . 41, 46 ChewyZymes™ NEW! . . . . . . . . . 27 Chia (See Blanco Salvia) . . . . . . . 54 Chickweed . . . . . . . . . . . . . . . . . 42 Chitosan . . . . . . . . . . . . . . . . . . . 26 Chlorella . . . . . . . . . . . . . . . . . . . 30 Chlorophyll . . . . . . . . . . . . . . . . . 30 Cholesterol Support . . . . . . . . . . 31 Choline & Inositol . . . . . . . . . . . . 09 Chondroitin Products . . . . . . . . . 33 ChromeMate® . . . . . . . . . . . . 20, 29 Chromium . . . . . . . . . . . . . . . 20, 29 Cider Vinegar Diet . . . . . . . . . . . . 26 Cinnamon Bark Caps . . . . . . . . . . 42 Cinnamon Essential Oil . . . . . 46, 47 Citric Acid Powder . . . . . . . . . . . . 58 Citronella Oil . . . . . . . . . . . . . . . . 47 Citrulline . . . . . . . . . . . . . 03, 05, 06 CLA . . . . . . . . . . . . . . . . . . . . . . . 26 CLA Extreme™ . . . . . . . . . . . . . . 26 Clary Sage Oil . . . . . . . . . . . . . . . 47 Clinical Strength Ocu Support™ . 21 Clove Oil . . . . . . . . . . . . . . . . . . . 47 Cocoa Butter . . . . . . . . . . . . . 48, 49 Cocoa Powder . . . . . . . . . . . . . . . 54 Coconut . . . . . . . . . . . . . . . . . . . 54 Coconut Oil . . . . . . . . . . . 35, 49, 58 Cod Liver Oil . . . . . . . . . . . . . . . . 35 CoEnzyme B-Complex . . . . . . . . . 10 Colloidal Minerals . . . . . . . . . . . . 20 Colostrum . . . . . . . . . . . . . . . . . . 31 Comforting Massage Oil . . . . . . . 49 Conditioners . . . . . . . . . . . . . . . . 49 CoQ10 . . . . . . . . . . . . . . . . . 24, 48 CoQsol CF™ . . . . . . . . . . . . . . . . 24 Coral Calcium . . . . . . . . . . . . 19, 20 Corn Off the Cob™ . . . . . . . . . . . 56 Couscous, Whole Wheat . . . . . . . 54 Cranberry Concentrate . . . . . . . . 42 Cranberry Extract . . . . . . . . . . . . 42 Creatine Caps & Powders . . . . . . 37 Crunchy Clusters . . . . . . . . . . . . . 56 Curcumin . . . . . . . . . . . . . . . . . . 43 Cypress Oil . . . . . . . . . . . . . . . . . 47 Cysteine . . . . . . . . . . . . . . . . . . . 05 D D Vitamins . . . . . . . . . . . . . . . . . 07 Daily Vits™ Multi . . . . . . . . . . . . . 18 Dairy Digest Complete . . . . . . . . 27 Damiana Leaves . . . . . . . . . . . . . 43 Dandelion Root Caps . . . . . . . 43, 45 Dandelion Tea . . . . . . . . . . . . . . . 46 Date Sugar . . . . . . . . . . . . . . . . . 58 Deodorants . . . . . . . . . . . . . . . . . 48 Derma-Vits™ . . . . . . . . . . . . . . . . 42 Detox Support™ . . . . . . . . . . . . . 25 Devil’s Claw . . . . . . . . . . . . . . . . . 43 Dextrose . . . . . . . . . . . . . . . . . . . 58 D-Flame™ . . . . . . . . . . . . . . . . . . 33 DGL Extract . . . . . . . . . . . . . . . . 27 DHA . . . . . . . . . . . . . . . . . . . . . . 35 Diet Support™ . . . . . . . . . . . . . . 26 Diet/Weight Maintenance . . . . . . 26 Digestive Support . . . . . . . . . . . . 27 DMAE . . . . . . . . . . . . . . . . . . . . . 35 D-Mannose . . . . . . . . . . . . . . . . . 42 DMG . . . . . . . . . . . . . . . . . . . . . . 10 Dong Quai . . . . . . . . . . . . . . . . . . 43 Dopa Mucuna NEW! . . . . . . . . . . 35 Dried Fruits . . . . . . . . . . . . . . . . . 54 Dr. Verghese Liver Detox . . . . . . . 34 Dry E . . . . . . . . . . . . . . . . . . 13, 14 Dry Milk . . . . . . . . . . . . . . . . . . . 56 E E Vitamins . . . . . . . . . . . . . . . . . 13 E Vitamin Cream . . . . . . . . . . . . . 48 E Vitamin Oil . . . . . . . . . . . . . . . . 13 Ear Oil Relief . . . . . . . . . . . . . . . . 50 Easy Cleanse™ NEW! . . . . . . . . . 25 Echinacea & Goldenseal . . . . 43, 45 Echinacea . . . . . . . . . . . . . . . 43, 45 EcoGreen Multi . . . . . . . . . . . 16, 18 Effer-C™ Packets . . . . . . . . . . . . . 12 EGCg . . . . . . . . . . . . . . . . . . . . . 21 Eggwhite Protein . . . . . . . . . . . . . 38 Elderberry & Zinc Syrup . . . . . . . 45 Elderberry Extract . . . . . . . . . . . . 43 Elder-Zinc Lozenges . . . . . . . . . . 32 Electro Pro™ . . . . . . . . . . . . . . . 37 Eleuthero Caps . . . . . . . . . . . . . . 43 Empty Vcaps® . . . . . . . . . . . . . . 45 ENERGY . . . . . . . . . . . . . . . . 26, 29 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract Enzogenol® . . . . . . . . . . . . . . . . . 22 Enzymes . . . . . . . . . . . . . . . . . . . 27 EPA . . . . . . . . . . . . . . . . . . . . . . . 35 Erythritol . . . . . . . . . . . . . . . . . . 58 Essential Oils . . . . . . . . . . . . . . . 46 Eucalyptus Oil . . . . . . . . . . . . 46, 47 European Clay Powder . . . . . . . . . 48 EVE™ . . . . . . . . . . . . . . . . . . . . . 18 Evening Primrose . . . . . . . . . 36, 50 Eye Support . . . . . . . . . . . . . . . . 21 Eyebright Herb . . . . . . . . . . . . . . 43 F Facial Care . . . . . . . . . . . . . . . . . 48 Female Balance™ . . . . . . . . . . . . 42 Fenugreek . . . . . . . . . . . . . . . . . . 43 Fermented Soy Powder . . . . . . . . 38 Feverfew . . . . . . . . . . . . . . . . . . . 43 Fiber . . . . . . . . . . . . . . . . . . . 28, 54 Fish Oils . . . . . . . . . . . . . . . . 35, 36 Flax Meal . . . . . . . . . . . . . . . . . . 54 Flax Oil . . . . . . . . . . . . . . . . . . . . 36 Flax Seeds . . . . . . . . . . . . . . . . . 54 Flex Mobility™ Caps & Liq. NEW! 33 Flours . . . . . . . . . . . . . . . . . . . . . 54 Flush Free Niacin . . . . . . . . . . . . . 10 Folic Acid . . . . . . . . . . . . . . . . . . 10 Foods, Healthy . . . . . . . . . . . . . . 53 Fo-Ti . . . . . . . . . . . . . . . . . . . . . . 43 Frankincense Oil . . . . . . . . . . 47, 48 Fructose . . . . . . . . . . . . . . . . . . . 58 Full Spectrum Minerals . . . . . . . . 20 G G.I. Support™ . . . . . . . . . . . . . . . 27 GABA . . . . . . . . . . . . . . . 05, 06, 40 Garlic Oil Gels . . . . . . . . . . . . . . . 44 Garlic/Parsley Gels . . . . . . . . . . . 44 Gelatins & Gelatin Powders . . . . . 54 Geranium Oil . . . . . . . . . . . . . . . . 47 Ginger Digest Tea . . . . . . . . . . . . 46 Ginger Oil . . . . . . . . . . . . . . . . . . 47 Ginger Root . . . . . . . . . . . . . . 43, 45 Ginger Slices . . . . . . . . . . . . . . . . 54 Ginkgo Biloba . . . . . . . . . . . . . . . 43 Ginkgo Biloba Extract . . . . . . . . . 45 Ginseng . . . . . . . . . . . . . . . . . . . 43 GliSODin® . . . . . . . . . . . . . . . . . . 21 GlucoFit™ . . . . . . . . . . . . . . . . . . 29 Glucomannan . . . . . . . . . . . . . . . 28 Glucosamine Lotion . . . . . . . . 33, 49 Glucosamine & MSM . . . . . . . . . . 33 Glucosamine Products . . . . . . . . 33 Glucosamine/MSM/Arnica Lotion 33, 49 Glucose & Metabolic Support . . . 29 Glutamine . . . . . . . . . . . . . . . 05, 06 Glutathione . . . . . . . . . . . . . . . . . 05 Gluten Digest . . . . . . . . . . . . . . . 27 Gluten Flour . . . . . . . . . . . . . . . . 54 Gluten Free Baking Mixes . . . 53, 54 Glycerine, Vegetable . . . . . . . . . . 49 Glycine . . . . . . . . . . . . . . . . . . . . 06 Glyconutrient Complex . . . . . . . . 32 Golden Flax Meal . . . . . . . . . . . . . 55 Golden Flax Seeds . . . . . . . . . . . . 54 Goldenseal Root . . . . . . . . . . 43, 45 Goji Juice . . . . . . . . . . . . . . . . . . 23 Gotu Kola . . . . . . . . . . . . . . . . . . 43 Gr8-Dophilus™ . . . . . . . . . . . . . . 28 Grapefruit Complex-Liquid . . . . . . 31 Grapefruit Fiber & Pectin . . . . . . . 28 Grapefruit Oil . . . . . . . . . . . . . . . 47 Grape Seed Extract . . . . . . . . . . . 22 Grape Seed Oil . . . . . . . . . . . . . . 49 Graviola . . . . . . . . . . . . . . . . . . . 43 Green Black Walnut Extract . . . . . 45 Green Foods . . . . . . . . . . . . . . . . 30 Green Phytofoods . . . . . . . . . . . . 30 Green Tea, Herbal . . . . . . . . . . . . 46 Green Tea Extract Caps . . . . . 21, 43 visit us at: www.nowfoods.com Green Tea & Pomegranate . . . 48, 95 GTF Chromium . . . . . . . . . . . 20, 29 Guar Gum . . . . . . . . . . . . . . . 28, 54 Guggul Extract . . . . . . . . . . . . . . 43 Gymnema Sylvestre . . . . . . . . . . . 43 H HA Day Wrinkle Remedy Creme . . . 48 Hair Care . . . . . . . . . . . . . . . . . . . . . 49 HA Night Wrinkle Remedy . . . . . . . 48 Hawthorn Berry . . . . . . . . 31, 43, 45 Heart Support™ . . . . . . . . . . . . . 31 Heavenly Hibiscus Tea . . . . . . . . . 45 Herbal Powders . . . . . . . . . . . . . . 45 Herbal Extracts . . . . . . . . . . . . . . 45 Herbal Teas . . . . . . . . . . . . . . . . . 46 Herbs . . . . . . . . . . . . . . . . . . . . . 42 High Lignan Flax Oil . . . . . . . . . . 36 Holy Basil . . . . . . . . . . . . . . . 41, 43 Homocysteine Regulators . . . . . . 31 Hoodia . . . . . . . . . . . . . . . . . . . . 26 Horny Goat Weed NEW! . . . . . . . . 34 Horse Chestnut Extract . . . . . . . . 43 Hot Cocoa . . . . . . . . . . . . . . . 54, 55 Hyaluronic Acid Vcaps® . . . . . . . 34 Hyaluronic Acid Serum . . . . . . . . 48 Hyssop Oil . . . . . . . . . . . . . . . . . 47 I IGF-1 . . . . . . . . . . . . . . . . . . 34, 37 Immune Advantage™ . . . . . . . . . 32 Immune Renew™ . . . . . . . . . . . . 32 Immune System . . . . . . . . . . . . . 31 Indole-3-Carbinol . . . . . . . . . . . . 32 Inositol . . . . . . . . . . . . . . . . . . . . 10 Instant Energy B-12 . . . . . . . . . . 10 Inulin FOS Powder . . . . . . . . . . . . 27 Ionic Trace Minerals . . . . . . . . . . 21 Ipriflavone . . . . . . . . . . . . . . . . . . 42 Iron . . . . . . . . . . . . . . . . . . . . . . 20 J Jasmine Oil . . . . . . . . . . . . . . . . . 48 Joint Support . . . . . . . . . . . . . . . 32 Joint Support Cream & Caps . 33, 49 Jojoba Oil . . . . . . . . . . . . . . . . . . 49 Juniper Berry Oil . . . . . . . . . . . . . 47 K Kava Kava . . . . . . . . . . . . 41, 43, 45 Kelp . . . . . . . . . . . . . . . . . . . . . . 30 Kid Cal™ . . . . . . . . . . . . . . . . . . 19 Kid Vits™ . . . . . . . . . . . . . . . . . . 18 Kool-Mint Cayenne . . . . . . . . . . . 42 Krill Oil . . . . . . . . . . . . . . . . . . . . 36 K-Vitamins . . . . . . . . . . . . . . . . . 07 L Lactose . . . . . . . . . . . . . . . . . . . . 58 Lanolin . . . . . . . . . . . . . . . . . . . . 49 Lavender Oil . . . . . . . . . . 41, 46, 47 Lavender/Tea Tree Oil . . . . . . . . . 48 Lecithin . . . . . . . . . . . . . . . . . . . . 36 Lemon Balm Extract . . . . . . . . . . 45 Lemon/Eucalyptus Oil . . . . . . . . . 48 Lemon Oil . . . . . . . . . . . . . . . 46, 47 Lemongrass Oil . . . . . . . . . . . . . . 47 Licorice . . . . . . . . . . . . . . . . 43, 45 Lime Oil . . . . . . . . . . . . . . . . . . . 47 LipoTrim . . . . . . . . . . . . . . . . . . . 26 Liquid Cal-Mag . . . . . . . . . . . . . . 19 Liquid Herbal Extracts . . . . . . . . . 45 Liquid Multi . . . . . . . . . . . . . 17, 18 Liquid Multi Gels . . . . . . . . . . . . . 18 Liver Health . . . . . . . . . . . . . . . . 34 Liver Detox . . . . . . . . . . . . . . . . . 25 Lutein Esters . . . . . . . . . . . . . . . . 21 Lycopene . . . . . . . . . . . . . . . . . . 22 Lysine . . . . . . . . . . . . . . . . . . . . . 06 M Maca . . . . . . . . . . . . . . . . . . 44, 45 Macadamia Nuts . . . . . . . . . . . . 56 Macadamia Nut Oil . . . . . . . . . . . 58 Magnesium Ascorbate Powder . . . 12 Magnesium Products . . . . . . . 19-20 Maitake Mushrooms . . . . . . . . . . 44 Malted Milk . . . . . . . . . . . . . . . . . 56 Mangoni™Juice . . . . . . . . . . . . . . 23 Mango Slices . . . . . . . . . . . . . . . . 54 Mangosteen Juice . . . . . . . . . . . . 23 Maple Syrup . . . . . . . . . . . . . . . . 58 Marjoram Oil . . . . . . . . . . . . . . . . 47 Marshmallow Root . . . . . . . . . . . . 44 Massage Oils . . . . . . . . . . . . . 41, 49 MCT Oil . . . . . . . . . . . . . . . . . . . 37 Mega Hoodia . . . . . . . . . . . . . . . . 26 Melatonin . . . . . . . . . . . . . . . . . . 35 Menopause Support . . . . . . . . . . 42 Men’s Formulas . . . . . . . . . . . . . . 34 Men’s Virility Power . . . . . . . . . . . 34 Mental Fitness . . . . . . . . . . . . . . 35 Metabolic Support . . . . . . . . . . . 29 Methionine . . . . . . . . . . . . . . . . . 06 Methyl B-12 . . . . . . . . . . . . . . . . 09 Minerals . . . . . . . . . . . . . . . . . . . 19 Modified Citrus Pectin . . . . . . . . . 25 Molecularly Distilled Omega-3 . 35, 36 Mood Support . . . . . . . . . . . . . . . 35 Mood Support w/St. John’s . . 35, 41 Mouthwash . . . . . . . . . . . . . . . . . 50 MSM. . . . . . . . . . . . . 32, 33, 34, 49 Mullein Leaf Extract . . . . . . . . . . 45 Multiple Vitamins . . . . . . . . . . . . 15 Mung Beans . . . . . . . . . . . . . . . . 58 Muscle Tension . . . . . . . . . . . . . . 49 Mushroom GlycoNutrients . . . . . . 32 Myrrh Oil . . . . . . . . . . . . . . . 47, 48 N NAC . . . . . . . . . . . . . . . . . . . . . . 05 NAD . . . . . . . . . . . . . . . . . . . . . . 10 Nasal Hygiene/Nasal Mist . . . . . . 49 Nattokinase . . . . . . . . . . . . . . . . 27 Natural Lavender Shower Gel . . . 41, 51 Natural Tea Tree Shower Gel . . . . . . 51 Natural Resveratrol (Mega) . . . . . 22 Neem Oil . . . . . . . . . . . . . . . . . . . 50 Neptune Krill Oil . . . . . . . . . . . . . 36 Neroli Oil . . . . . . . . . . . . . . . . . . 48 Nettle Leaf Tea . . . . . . . . . . . . . . 46 Nettle Root . . . . . . . . . . . . . . . . . 44 Niacin . . . . . . . . . . . . . . . . . . . . . 10 Niacinamide (B-3) . . . . . . . . . . . . 10 Nighttime Herbs . . . . . . . . . . 41, 44 Non Fat Dry Milk . . . . . . . . . . . . . 56 Noni Juice, Vcaps® & Liquid . 23, 44 Norvaline . . . . . . . . . . . . . . . . . . 06 Nutmeg Oil . . . . . . . . . . . . . . . . . 47 Nutra Flora™ Powder . . . . . . . . . 27 Nutritional Oils . . . . . . . . . . . . . . 35 Nutritional Yeast . . . . . . . . . . . . . 25 Nuts . . . . . . . . . . . . . . . . . . . . . . 56 O Oat Bran . . . . . . . . . . . . . . . . 28, 54 Oats . . . . . . . . . . . . . . . . . . . . . . 56 Octacosanol . . . . . . . . . . . . . . . . 37 Ocu Support™ . . . . . . . . . . . . . . 21 Odorless Garlic . . . . . . . . . . . . . . 45 Ojibwa Caps . . . . . . . . . . . . . . . . 43 Ojibwa Tea, Herbal . . . . . . . . . . . 46 Ojibwa Tea Concentrate . . . . . . . . 45 Olive Leaf . . . . . . . . . . . . . . . . . . 44 Olive Leaf Glycerite . . . . . . . . . . . 45 Olive Oil . . . . . . . . . . . . . . . . . . . 58 Omega 3-6-9 . . . . . . . . . . . . . . . . 36 Omega-3 . . . . . . . . . . . . . . . . . . . 35 Optimal Digest System . . . . . . . . 27 OptiZinc® . . . . . . . . . . . . . . . . . . 21 index 63 Oral Hygiene . . . . . . . . . . . . . . . . 50 Orange Oil . . . . . . . . . . . . . . . 46, 47 Orange Psyllium Fiber . . . . . . . . . 29 Oregano . . . . . . . . . . . . . . . . . . . 44 Oregano Oil . . . . . . . . . . . 44, 47, 48 Oriental Rice Snacks . . . . . . . . . . 56 Ornithine . . . . . . . . . . . . . . . . . . 06 Osteo Boron . . . . . . . . . . . . . . . . 19 P P-5-P . . . . . . . . . . . . . . . . . . . . . 09 PABA . . . . . . . . . . . . . . . . . . . . . . 10 Palmarosa Oil . . . . . . . . . . . . . . . 47 Pancreatin . . . . . . . . . . . . . . . . . 27 Pantethine . . . . . . . . . . . . . . 10, 31 Papaya Enzyme . . . . . . . . . . . . . . 27 Papaya Spears . . . . . . . . . . . . . . 54 Patchouli Oil . . . . . . . . . . . . . . . . 47 Pau D’Arco Caps & Extract . . 44, 45 Pau D’Arco Tea . . . . . . . . . . . . . . 46 Pea Protein NEW! . . . . . . . . . . . . 38 Pecans . . . . . . . . . . . . . . . . . . . . 56 Pectin . . . . . . . . . . . . . . . . . . . . . 54 Pennyroyal Oil . . . . . . . . . . . . . . . 47 Peppermint Gels . . . . . . . . . . . . . 44 Peppermint . . . . . . . . . . . . . 46, 47 Peppermint Tea . . . . . . . . . . . . . . 46 Personal Care . . . . . . . . . . . . . . . 46 Phase 2® . . . . . . . . . . . . . . . . . . 26 Phenylalanine . . . . . . . . . . . . . . . 06 Phosphatidyl Serine . . . . . . . 35, 40 Pine Nuts . . . . . . . . . . . . . . . . . . 56 Pine Oil . . . . . . . . . . . . . . . . . . . . 47 Pineapple Rings . . . . . . . . . . . . . 54 Pistachios . . . . . . . . . . . . . . . . . 56 Plant Enzymes . . . . . . . . . . . . . . 27 Policosanol . . . . . . . . . . . . . . . . . 31 Pomeratrol™ . . . . . . . . . . . . . . . . 22 Popcorn . . . . . . . . . . . . . . . . . . . 56 Potassium Products . . . . . . . . . . 20 Prenatal Caps . . . . . . . . . . . . . . . 18 Probiotics . . . . . . . . . . . . . . . . . . 27 Probiotic Defense™ . . . . . . . . . . . 28 Progesterone Cream . . . . . . . . . . 51 Pro-Gainer . . . . . . . . . . . . . . . . . 38 Pro-GH™ NEW! . . . . . . . . . . . 34, 37 Proline . . . . . . . . . . . . . . . . . . . . 06 Propolis . . . . . . . . . . . . . . . . 25, 45 Prostate Support . . . . . . . . . . . . 34 Protein . . . . . . . . . . . . . . . . . 38, 55 Protein Digest NEW! . . . . . . . 27, 38 Psyllium . . . . . . . . . . . . . . . . . . . 29 Pumpkin Seeds . . . . . . . . . . . . . . 56 Pumpkin Seed Oil . . . . . . . . . . . . 36 Pur-Gar® Garlic . . . . . . . . . . . . . . 45 Pycnogenol® . . . . . . . . . . . . . . . . 22 Pygeum & Saw Palmetto . . . . . . . 44 Pyruvate . . . . . . . . . . . . . . . . . . . 38 Q Quercetin . . . . . . . . . . . . . . . . . . 12 Quinoa Grain . . . . . . . . . . . . . . . . 56 R Raw Energy Mix . . . . . . . . . . . . . . 58 Red Clay Powder . . . . . . . . . . . . . 48 Red Clover . . . . . . . . . . . . 42, 44, 45 Red Mineral Algae NEW! . . . . 21, 32 Red Omega NEW! . . . . . . . . . . . . 36 Red Raspberry Tea . . . . . . . . . . . 46 Red Yeast Rice . . . . . . . . . . . . . . 31 Rei-Shi Mushrooms . . . . . . . . . . . 44 Relaxing Tea . . . . . . . . . . . . . 41, 46 Relora® . . . . . . . . . . . . . . . . . . . . 26 Respir-All™ . . . . . . . . . . . . . . . . . 32 Resveratrol . . . . . . . . . . . . . . . . . 22 Rhodiola . . . . . . . . . . . . . . . . 41, 44 Ribose . . . . . . . . . . . . . . . . . . . . 38 Rice . . . . . . . . . . . . . . . . . . . . . . 56 Rice Bran & Rice Bran Oil . . . 54, 58 64 index Rice Flour, Brown & White . . . . . . 54 Rice Protein . . . . . . . . . . . . . . . . 38 Rooibos Tea . . . . . . . . . . . . . . . . 46 Rose Absolute Oil . . . . . . . . . . . . 48 Rose Hip Seed Oil . . . . . . . . . . . . 47 Rosemary Oil . . . . . . . . . . . . 46, 47 Rosewater Concentrate . . . . . . . . 50 Rosewood Oil . . . . . . . . . . . . . . . 47 Royal Jelly . . . . . . . . . . . . . . . . . . 25 Rutin . . . . . . . . . . . . . . . . . . . . . . 12 S Sage Oil . . . . . . . . . . . . . . . . . . . 47 Salmon Oil . . . . . . . . . . . . . . . . . 36 SAMe . . . . . . . . . . . . . . . 04, 06, 41 Sandalwood Oil . . . . . . . . . . . . . . 48 Saw Palmetto . . . . . . . . . . . . . . . 44 Sea Cucumber . . . . . . . . . . . . . . 34 Sea Mussel . . . . . . . . . . . . . . . . . 34 Selenium . . . . . . . . . . . . . . . . . . 20 Senna Leaves . . . . . . . . . . . . . . . 44 Senna Tea . . . . . . . . . . . . . . . . . . 46 Serrazimes . . . . . . . . . . . . . . . . . 27 Sesame Seeds . . . . . . . . . . . . . . 58 Sesame Sticks . . . . . . . . . . . . . . 56 Shark Cartilage . . . . . . . . . . . . . . 32 Shampoo’s . . . . . . . . . . . . . . . . . 49 Shark Liver Oil . . . . . . . . . . . . . . 07 Shea Butter . . . . . . . . . . . . . . 48, 49 Shower Gel . . . . . . . . . . . . . . . . . 51 Silica . . . . . . . . . . . . . . . . . . . . . 20 Silymarin . . . . . . . . . . . . . . . . . . 44 Sleep Support . . . . . . . . . . . . . . . 35 Slippery Elm . . . . . . . . . . . . . 44, 45 Slimaluma™ Plus . . . . . . . . . . . . 26 Sodium Ascorbate Powder . . . . . . 12 Sorbitol . . . . . . . . . . . . . . . . . . . . 58 Soybeans . . . . . . . . . . . . . . . . . . 58 Soy Isoflavones . . . . . . . . . . . . . . 42 Soy Milk Powder . . . . . . . . . . . . . 56 Soy Powder Flour . . . . . . . . . . . . 54 Soy Protein NEW! . . . . . . . . . . . . 38 Spearmint Oil . . . . . . . . . . . . . . . 47 Spearmint Tea . . . . . . . . . . . . . . . 46 Special One & Special Two Multi . . 15, 18 Spirulina . . . . . . . . . . . . . . . . . . . 30 Sports Nutrition . . . . . . . . . . . . . 37 Sprout Mix . . . . . . . . . . . . . . . . . 58 Sprouting Jars & Lids . . . . . . . . . 58 St. John’s Wort . . . . . . . . . . . 44, 45 Stevia . . . . . . . . . . . . . . . . . . 60, 61 Stress Management . . . . . . . . . . 40 Stress Plus . . . . . . . . . . . . . . 10, 41 Sweeteners . . . . . . . . . . . . . . . . . 58 Sucanat® Cane Juice . . . . . . . . . . 58 Sunflower Seeds . . . . . . . . . . . . . 58 Super Antioxidants . . . . . . . . . . . 21 Super Citrimax® . . . . . . . . . . . . . 26 Super Colostrum . . . . . . . . . . . . . 31 Super Cortisol Support . . . . . . . . 26 Super Enzymes . . . . . . . . . . . . . . 27 Super EPA . . . . . . . . . . . . . . . . . . 36 Super Odorless Garlic . . . . . . . . . 45 Super Omega 3-6-9 . . . . . . . . . . . 36 Sytrinol® . . . . . . . . . . . . . . . . . . 31 T Tangerine Oil . . . . . . . . . . . . . . . . 47 Tapioca Flour . . . . . . . . . . . . . . . 54 Taurine . . . . . . . . . . . . . . . . . 06, 41 Tea Tree Oil . . . . . . . . . . . . . . 46, 47 TestoJack 100™ . . . . . . . . . . 34, 39 Textured Soy Protein (TSP) . . . . . 56 Theanine . . . . . . . . . . . . . . . . 06, 41 Thyme Oil . . . . . . . . . . . . . . . . . . 47 Thyroid Energy™ . . . . . . . . . . . . . 29 Throat & Lung Tea . . . . . . . . . . . . 46 TMG Tabs & Powder . . . . . . . . . . 10 Tocotrienols . . . . . . . . . . . . . . . . 22 Tooth Paste . . . . . . . . . . . . . . . . . 50 Total Well-Being™ . . . . . . . . . . . . 32 Trace Minerals . . . . . . . . . . . . . . 21 Tribulus . . . . . . . . . . . . . . . . . . . 39 Tri-Amino . . . . . . . . . . . . . . . . . . 06 Tri-Chromium™ . . . . . . . . . . 20, 29 Triphala . . . . . . . . . . . . . . . . . . . 44 True Balance™ . . . . . . . . . . . . . . 18 True Calm™ . . . . . . . . . . 06, 35, 40 Tru-C BioComplex™ . . . . . . . . . . 12 Tru-E BioComplex™ . . . . . . . . . . 14 True Focus™ . . . . . . . . . . . . . . . . 35 Tru Hoodia Complex™ . . . . . . . . . 26 Tryptophan . . . . . . . . . . . 04, 06, 41 Turbinado Sugar . . . . . . . . . . . . . 58 Turmeric & Bromelain NEW! . . . . 34 Tyrosine . . . . . . . . . . . . . . . . . . . 06 U Ubiquinol CoQH-CF™ . . . . . . . . . 24 Ulcetrol™ . . . . . . . . . . . . . . . . . . 27 Ultimate Zinc-C . . . . . . . . . . . . . . 32 Ultra A & D-3 . . . . . . . . . . . . . . . 07 Ultra B-12 Liquid . . . . . . . . . 08, 09 Ultra Omega-3 . . . . . . . . . . . . . . 36 Uva Ursi . . . . . . . . . . . . . . . . . . . 86 V Valerian Root . . . . . . . . . . 41, 44, 45 Vanilla Conc. Essential Oil . . . . . . 48 Vanilla Extract . . . . . . . . . . . . . . . 60 Vegetable Glycerine . . . . . . . . . . . 49 Veggie Carotenoids . . . . . . . . . . . 22 Vein Supreme™ . . . . . . . . . . . . . 31 Vetiver Oil . . . . . . . . . . . . . . . . . . 47 VitaBerry Plus+® . . . . . . . . . . . . 21 Vitamin E Cream & Oil . . . . . . 48, 50 Vitex . . . . . . . . . . . . . . . . . . . . . . 44 Vit-Min . . . . . . . . . . . . . . . . . . . . 18 W Walnuts . . . . . . . . . . . . . . . . . . . . 58 Water Out™ NEW! . . . . . . . . . . . . 26 Wheat Bran . . . . . . . . . . . . . . . . . 54 Wheat Germ Oil-Gels & Liquid . . . 36 Wheat Grass . . . . . . . . . . . . . . . . 31 Whey, Sweet Dairy . . . . . . . . . . . . 56 Whey Proteins . . . . . . . . . . . . . . . 38 Whey Too Good™ Brownie Mix NEW!54, 55 White Willow Bark . . . . . . . . . . . . 44 Wintergreen Oil . . . . . . . . . . . . . . 47 Women’s Formulas . . . . . . . . 42, 51 Worm Wood Extract . . . . . . . . . . . 87 Wrinkle Remedy (HA-Day & Night) 48 Wrinkle Rescue™ Caps & Cream 42, 48 X Xanthan Gum Powder . . . . . . . . . 54 Xylitol . . . . . . . . . . . . . . . . . . 58, 60 Xyliwhite™ Toothpaste . . . . . . . . 50 Xyliwhite™ Mouthwash . . . . . . . . 50 Y Yerba Mate . . . . . . . . . . . . . . . . . 44 Ylang Ylang Oil . . . . . . . . . . . . . . 47 Yucca . . . . . . . . . . . . . . . . . . . . . 44 Z Zinc . . . . . . . . . . . . . . . . . . . 21, 32 ZMA® . . . . . . . . . . . . . . . . . . . . . 39 *These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. V=Vegetarian, SHE=Standardized Herbal Extract At NOW, we’ve gone to great lengths to establish our position as one of the industry leaders in product quality. In doing so, we’ve made substantial investments in our technology, testing, innovation, and quality control operations. We’ve worked for 40 years on developing and improving our products, and it is exciting to see such strong support from our retailers. On behalf of the entire NOW family, we want to thank everyone who helped us win an unprecedented 18 Vity Awards in 2008. This marks the most we have ever received in a single year. It is also a reflection of how hard we are working to fulfill our mission of empowering people to lead healthier lives. AWARD WINNING PRODUCTS Mangoni™, Best New Formula Product, 1st Place (tie) NOW® Whey Protein, Best New Sports Nutrition Product, 1st Place NOW® Brand, Best Joint Support, 1st Place Brain Elevate™, Best Brain Support, 1st Place ENERGY, Best Energy Supplement, 1st Place NOW® CoQ10, Best Heart and Cardio Support, 1st Place Liquid Glucosamine, Chon. & MSM, Best Herbal Supplement, 1st Place Immune Renew™, Best Immune System, 1st Place Whey Protein Isolate, Best Protein Powder, 1st Place TestoJack 100™, Best Sexual Function Product, 1st Place (tie) Magnesium Citrate, Best Single Mineral, 1st Place Vitamin D, Best Single Vitamin, 1st Place Pro Gainer™, Best Weight Gainer, 1st Place Eve™ Women’s Multiple, Women's Health, 1st Place Alpha Lipoic Acid, Antioxidant Supplement, 2nd Place AWARD WINNING SERVICE & SUPPORT Best Customer Service, 1st Place Best Product Packaging, 1st Place (tie) Best Sales and Specials, 1st Place |<7$ ($*=ai g G<{ Nutrition for Optimal Wellness SM www.nowfoods.com The numbers are in and it’s official. NOW Foods is the #1 selling brand of nutritional supplements within the Natural Products Channel. According to SPINscan data in July and November 2008, NOW products have grown to be #1 in overall supplement sales within the natural foods channel. This announcement serves as a true testament to NOW’s growing popularity among health-conscious consumers. In August 2008, Vitamin Retailer Magazine announced NOW Foods as their choice for their most prestigious award, Manufacturer of the Year. Just prior to receiving this distinguished honor, NOW won an unprecedented 18 First Place 2008 Vity Awards. This marks the most Vity Awards NOW has won in a single year. In 2008, NOW was named “Best Complete Line” by Whole Foods Magazine in their annual Natural Choice Awards, and was a Corporate Champion in the most recent edition of The Better World Shopping Guide by Ellis Jones (a book that rates companies based on their social and environmental activities).