Photo Perfexion Light

F o n d d e Te i n t F l u i d e E v a n e s c e n t
PHOTO’PERFEXION LIGHT
PHOTO’PERFEXION LIGHT
Evanescent Fluid Foundation
A perfect complexion, nude and enhanced at the same time.
To notice a complexion’s radiance without being able to guess
its source. To boast a smooth, toned, flawless complexion - as if
enhanced by a breath of fresh air - without detecting the slightest texture
or thickness… All of these paradoxical concepts have resulted in an expert
sequel to PHOTO’PERFEXION and made it possible to imagine tomorrow’s
foundation: an ideal second skin, very flesh-like, extremely radiant
and perfectly invisible. Thanks to a high-tech formula developed by
LVMH Laboratories and a brand new foam applicator, this product offers
women
a new way to look beautiful . Behind the scenes:
impeccably flawless. At first glance: radiance, and nothing but. This
foundation transcends time, conventions and seasons, but is at the very
heart of desires!
Radiance without excess makeup.
Correction without excess coverage.
The new foundation by Givenchy is like a cosmetic veil : an expert fluid that
fulfils the desire for a nude effect and flawless skin all at once - redness is concealed,
flaws vanish, pores are refined -.
T h e c o n c e p t o f d i g i t a l re t o u c h i n g i s t h e g u i d i n g p r i n c i p l e o f t h i s n e w, l i g h t v e r s i o n
of PHOTO’PERFEXION, the fluid foundation, launched in 2009.
While still meeting the same standards of radiance, correction and perfection,
PHOTO’PERFEXION LIGHT lightens coverage to an extreme thanks to its expert
f o r m u l a c o m b i n e d w i t h a n e x t r a - s o f t f o a m a p p l i c a t o r.
Invisible retoucher:
the secret of a cutting-edge formula.
This foundation brings you an enhanced,
shaped by an expert, paraben-free formula.
smooth and nude complexion ,
To give life to the “retouching” compounds of PHOTO’PERFEXION LIGHT, LVMH Laboratories
drew inspiration from the digital retouching techniques used by world-class photographers,
creating a foundation that conceals imperfections, refines and smoothes skin texture
and boosts radiance.
1: SkinPerfector Complex + or the concealer effect
To guarantee beautiful skin , the SkinPerfector Complex contains: polymeric beads
which, through a “filling” effect, smooth every surface they encounter and optically refine
the skin’s texture; ivy extract, which stimulates microcirculation and brings a natural rosy
glow to the skin; Butylene Glycol to retain moisture and, lastly, Commiphora oil to keep
the skin plumped up.
2: Lighting Complex or the light effect
Beautiful complexions glow as if lit up from the inside.
This new
formula works its high-tech magic by mixing an optical brightener and photo-luminescent
molecules, both of which boost the skin’s natural reflective capacities and transform
invisible light waves into pure, shining “spotlights.”
Its SPF10 formula keeps the complexion even and protects the skin from UV rays.
THE APPLICATION
1
2
Make a sharp gesture downwards
Squeeze slightly
3
4
Apply in upward massage movements
from the center toward the facial contours
After using, stand the product up
THE SHADES
4
Light Beige
3
Light Sand
2
Light Shell
1
Light Porcelain
5
Light Honey
6
Light Gold
7
Light Ginger
8
Light Amber
Sensorial retoucher:
the softness of a foam applicator.
With its texture as soft as skin itself , this foam applicator awakens sensations.
How can one resist the urge to caress, massage or reveal an extraordinary complexion
without the risk of error or over-application?
Pure pleasure. This luxurious, intelligent tool was just waiting to be invented. Its rounded
edges ensure application as gentle as it is precise and quick. The cap, featuring a beige
holographic 4G logo, is in line with the original PHOTO’PERFEXION style. The foundation,
applied without ever using the fingers, leaves an impression of extreme lightness.
Utter delight. With its unique, highly concentrated blend of microspheres and lighter-than-air
silicones in purified water, PHOTO’PERFEXION LIGHT offers optimal gliding power and a
melting sensation. On contact with the skin, the combination of soft foam with this ultra-light
texture creates an astonishing feeling of freshness for a new, sensorial experience.
Expertise. Barely soak the foam applicator* with foundation and apply to the face, always
using upward motions and moving outwards. Spread and massage in until you feel like
there is nothing left on your skin. This “lift & blush” technique boosts the light-enhancing
effect of PHOTO’PERFEXION LIGHT.
Radiance. Available in a range of 8 soft shades to enhance all skin tones, plus a universal
shade, N°4, to avoid mistakes.
* The foam applicator cannot be washed, but replaced.
Unclip the used foam and clip in a new sponge, available in individual blister packs at retail outlets.
A photo shoot with Liv Tyler:
the enhanced nude look.
In fashion, the lightness of lace and veils creates a halo of light and “blurs” the skin texture.
Why not in cosmetics?
The advertising visual shot by Willy Wanderperre features Liv Tyler, a female star with a petal
complexion.
The visual is enhanced by a hint of a veil that filters the entire image, leaving the viewer
to imagine the star’s complexion. The most attractive way to combine fashion and beauty,
lightness, perfection and innovation.
Styling: Mousseline blouse by Givenchy, Ready-to-Wear Spring-Summer 2010 collection by Riccardo Tisci.
Makeup: Givenchy le Makeup by Nicolas Degennes with Acti’Mine n°1 Acti Milk, Photo’Perfexion Light n°3 Light Sand, Mister
Light n°1 Mister Meringue, Prisme Libre n°5 Soft White, Le Prisme Blush n°21 Inspiration Rose, Phenomen’Eyes Effet Extension n°1
Extension Black, Le Prisme Yeux Mono n°3 Hip Grey, Rouge Interdit n°24 Pink Whisper.
The images in this press kit can be downloaded at this address:
www.givenchy-photoperfexionlight.com
password: photoperflight092010
Press use only
Made in France Ref.: P588634 Graphic design: V.I.T.R.I.O.L.