Press release

Press Release
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For Immediate Release
Ever wondered how Olive Oyl keeps so
slim and trim? What puts hairs on Bluto’s
chest? Or how Popeye stays so strong?
Find out in the Popeye Cookbook – the
easy way to prepare tasty, nutritious
snacks and meals at home!
Spinach-lover Popeye has collected over
100 mouth-watering recipes from Olive
Oyl, Bluto, Wimpy and his travels on the
high seas.
TM & © King Features Syndicate, Inc.
JOSEPHINE BACON
With a little help from award-winning
coookery writer, Josephine Bacon, the
sailor-turned-chef has created healthy
takes on some all-American classics,
moreish snacks, vegetarian dinners,
special smoothies and seaside suppers.
POPEYE COOKBOOK
®
Original colour illustrations and classic
Popeye cartoon strips feature alongside
the recipes in this fully authorised
cookbook.
™
“I Y'Am WHAt I Y'Am,
ANd YOu ArE WHAt YOu EAt!”
Recipes include Olive Oyl’s salads,
Popeye’s Spinach specials, Wimpy’s BBQ
burgers, Bluto’s personal selection of
hearty mains, desserts from Swee’ Pea
and even some Popeye party treats!
™
Author:
Publisher:
Publication date:
Josephine Bacon SelfMadeHero 6th October 2011
ISBN:
978-1-906838-37-9
RRP:
£14.99
Extent & Format:
144pp hardback
Colour:
Full colour
Press contact: Paul Smith T: 0207 487 4395 M: 07970 878 802 E: [email protected]
“
Josephine Bacon, Author
The Popeye Cookbook
Bacon on E.C. Segar:
When Popeye first emerged in the late 1920s, no one was thinking about healthy eating
– how food gave you energy and strength. E.C. Segar, Popeye’s creator, started people
thinking about it. He was a pioneer of healthy eating in America. Spinach’s health
benefits were barely appreciated in Segar’s day, but his contribution to child nutrition
has been immense
“
“
“
TM & © King Features Syndicate, Inc.
NOTES FOR EDITORS:
• Josephine Bacon is an
acclaimed author and
translator. In 2005 she won
the coveted Gourmand World
Cookbook Award
• She is the author of
the bestselling Jewish
Cooking from Around the
World and Eating Meat and
Staying Healthy
• An expert on American
cuisine, Bacon is a Contributor
to the Oxford Encyclopaedia
of American Food and Drink and
The Penguin Encyclopaedia
of American Food
I personally love spinach, so the large number of spinach recipes were no problem. I
lived in the Middle East for 12 years. Spinach originated from Persia and spread quickly
across the Middle East. Like most of the green leaf vegetables grown there, spinach
is a winter vegetable: the summer is too hot for it to grow. It’s used in soups and main
courses and as a favourite filling for the popular savoury pastries
”
Bacon on dieting:
Losing weight is extremely difficult and there is no magic formula that works for
everyone. If you “diet” like mad and do what the women’s magazines tell you, “lose 40
pounds in 40 days”, you will just put it all back on and in fact, gain extra weight
because you have slowed down your metabolism
Bacon on Olive Oyl:
”
Most of the recipes in this book are low-fat and low-sugar but I couldn’t resist putting
in a few “unhealthy” ones for a treat. Olive Oyl is one of those people who never puts on
weight whatever they eat but like most such people, her appetite is not that hearty
• Popeye and Olive Oyl will
make three appearances in
the UK to celebrate the launch
of the cookbook:
• Popeye made his debut in
Elzie Segar’s Thimble Theatre
comic strip on 17th January,
1929
> 6th October, Books For
Cooks, Notting Hill (including
a cooking demo and tasting
with Josephine Bacon)
• Popeye was developed as a
character who fought for what
was right and took control of
his life and destiny
> 29th October, MCM Expo,
London ExCeL
> 29th October, Memorabilia,
London ExCeL
• In the Hanna Barbera series,
Popeye was depicted as a role
model, speaking out on many
critical issues for children
• SelfMadeHero is an awardwinning, independent, graphic
novel publishing house, which
was established by Emma
Hayley in London in 2007
”
Bacon on spinach:
• Interviews & Call Ins:
the author is available for
interviews. Access to the full
book online and review copies
can be arranged along with
interview requests through
[email protected]
• Images at screen resolution
can be downloaded from:
bit.ly/Popeye_MediaPack
with alternative high
resolution images available on
request. The copyright notice
must accompany any image
used to illustrate editorial
• Olive Oyl was born in New
York City, she is 29 years old,
is 5’10” and weighs 96 lbs
• Popeye and Olive met for the
first time on 24th January,
1929
• It was not love at first sight
for Popeye and Olive Oyl, but
as his popularity grew so
did their love. When Popeye
became a regular character in
the strip, Ham Gravy, Olive’s
boyfriend of more than ten
years left Thimble Theatre
”
• Popeye’s father, Poopdeck
Pappy, was created because
Popeye was getting too
violent. Pappy abandoned
Popeye as a child. With his
appearance, Segar was able to
show Popeye’s softer side
• Popeye’s fighting prowess
appealed to a frustrated
population of the Great
Depression in the US because
they liked the idea of a
small man fighting back and
winning
• Wimpy is 34 years old, is 26
hamburgers tall and weighs
800 hamburgers
• E.C. Segar is credited with
introducing the words “Jeep”
and “Goon” into the English
language
• Distribution: Littlehampton
Book Services Ltd – Orders:
+44 (0)1903 828501
• Sales: Abrams & Chronicle
Books – Contact: +44 (0)20
7713 2070
Press contact: Paul Smith T: 0207 487 4395 M: 07970 878 802 E: [email protected]