READ MORE - MicroMetrics
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READ MORE - MicroMetrics
Retail Franchise uses Customer Insight to Increase Marketing ROI The Company With over 95 locations, Popeye’s Supplements Canada is one of the largest health supplement retailers in North America, with a loyal customer base built on industry experience and expertise. The Challenge Popeye’s had consistent foot traffic coming into their stores, but knew little about why these customers were choosing Popeye’s over others. They had made some attempts to gain insight about their customer base, but the data was inadequate for making decisions and required extra labor to make it actionable. MicroMetrics’ Customer Insight Platform empowers franchises and multi-location enterprises to make decisions using real-time customer intelligence. Start collecting richer, contextual data by engaging your customer in short, customized surveys on the spot – when their feedback matters most. The Solution The Result Popeye’s implemented MicroMetrics’ Customer Insight Platform to engage customers throughout their stores. Customers were able to offer feedback at their leisure while still in-store, providing insight into their buying habits and decision-making process. Popeye’s was able to combine this insight with contact information for more targeted marketing efforts. As a result of using the MicroMetric’s platform, Popeye’s quickly learned that the majority of their new customers had discovered them through their Facebook campaigns and national flyer program. The platform allowed Popeye’s to engage their customers on the spot and review the results in real time. They quickly discovered that less than 7% of new customers were coming in as a result of radio ads, despite 40 percent of their advertising budget being spent on airtime. The lessons they learned through their use of the MicroMetrics platform made it evident that radio was no longer generating the leads it previously had. “It was a bit of an eye-opener for our marketing budget. We increased our flyer & Facebook campaigns because it was proven they were working.” – Aaron Labarre, Owner, Popeye’s Supplements Ottawa The insights captured empowered Popeye’s decision to reduce their radio advertising spend to just 7% of their marketing budget, allowing them to re-allocate the remainder to other promotional channels. This substantially impacted the effectiveness of their marketing dollars, and resulted in a 55% increase in new customer acquisitions. Contact Us Find out how we can help you make data-driven decisions in real time. 240 Bank Street, Suite 200, Ottawa [email protected] + 1-855-255-2005 www.MicroMetrics.com