Read more in our Partners pdf

3. Overview
4. Six Decades of International Success
5. Star Names and Major Honours
6. The Catalyst: 24 Hours of Spa
7. The Comeback: 2012
8. 2013: ELMS & British GT
9. 2013: Calendar
10. The Car: BMW Z4 GT3
11. The Car: Profile
12. The People
13. Barwell Motorsport
14. The Drivers
15. Media Exposure
16. Partner Benefits
17. Contact
saw Ecurie Ecosse gracing the interna0onal stage with an impressive comeback season in the Bri0sh GT Championship and the Blancpain Endurance Series. A?er over a decade away from the sport the squad famous for flying the ScoDsh Sal0re in interna0onal motor racing for 60 years achieved overall wins and podiums in their 2011-­‐spec Z4 GT3 car. Having narrowly missed out on the Bri0sh GT Championship and showing some strong performances in the Blancpain Endurance Series Pro-­‐Am Championship, the team will run a similar programme in 2013 with the sole inten0on of winning both. S0ll under the watchful eye of original Ecurie Ecosse Associa0on Member, current Team Principal and Patron Hugh McCaig, pledging support to this unique opportunity ensures your company is aligned with the rich heritage and success enjoyed by one of motor racing’s most recognisable and revered global icons
Despite fielding entries in the
Formula One World
Championship, it was in the
realms of sportscar racing where
Ecurie Ecosse originally forged
its reputation as one of the most
respected names in motor sport.
Established by Edinburgh
accountant David Murray in
1952, the Scottish team rose to
prominence at the world-famous
Le Mans 24 Hours where, in
1956 and ‘57, the plucky
privateer outfit’s iconic metallic
blue and white striped Jaguars
triumphed over the similar
factory-supported D-Types, as
well as works Ferrari, Aston
Martin and Porsche entries.
In the early 1980s, and following
an extended period away from
the sport, it was left to lifelong
fan Hugh McCaig to resurrect
Ecurie Ecosse. Sticking to its
true privateer routes the team
entered the World Sportscar
Championship, winning the C2
class title and finishing runnerup twice in the space of three
seasons.
With the demise of the WSCC,
Ecurie Ecosse re-focused its
efforts on the burgeoning British
Touring Car Championship
which culminated in securing the
1995 Teams’ and Drivers’
crowns. It was the first
independent outfit in BTCC
history to beat the manufacturerbacked teams.
the team’s list of major honours is
impressive enough, it only accounts for part of
its rich heritage. Equally important are the star
names to have cut their teeth behind the wheel
of Ecurie Ecosse machinery down the years,
with no less than three future Formula One
World Champions – Jim Clark, Sir Jackie
Stewart and Sir Jack Brabham – as well as
motor racing legend Sir Stirling Moss, Grand
Prix winner David Coulthard and two-times Le
Mans 24 Hours victor Allan McNish amongst
the celebrated roll call.
MAJOR ACHIEVEMENTS AND TITLES
1956: 1st – Le Mans 24 Hours
1957: 1st & 2nd – Le Mans 24 Hours
1985: Runner-up – C2 World Sportscar
Championship
1986: Champions – C2 World Sportscar
Championship
1987: 1st – Le Mans 24 Hours, Index Of
Performance class*
2nd in class and 8th overall – Le Mans 24 Hours
Runner-up – C2 World Sportscar
Championship
1988: Champions – British Thunder Saloons
Championship
1995: Champions – British Touring Car
Championship
*This is awarded for the best performance in terms of
speed and fuel efficiency combined.
of this great revival
were sewn during the 2011 season’s
24 Hours of Spa in Belgium where,
having proven the brand’s enduring
appeal by attaining no less than 34
sponsors, Ecurie Ecosse lined up in a
major international endurance race for
the first time since 1993.
And with original Team Principal Hugh
McCaig presiding over matters from
the pitwall, the team exceeded all
expectations by recording the fastest
time in one of the free practice
sessions and out-qualifying a number
of their factory-supported rivals.
The imaginations of their loyal fans
were captured further in the race
where, on a fraction of the budget of
their rivals, Ecurie Ecosse’s ageing
dark blue and white Aston Martin
DBRS9 GT3 came home a fine ninth
in class despite racing against much
more seasoned opposition and losing
two hours in the garage to an ECU
problem.
Those 24 hours, added to the
thousands enjoyed in successful
competition throughout the last six
decades, acted as the catalyst for
Ecurie Ecosse to pursue its full-time
return to top flight action in 2012.
saw Ecurie Ecosse return to interna0onal sportscar racing for a full season. This 0me, the weapon of choice was the potent BMW Z4 GT3 in the Bri0sh GT Championship and Blancpain Endurance Series. Alasdair McCaig and Oliver Bryant contested the UK Championship, whilst Joe Twyman and Andrew Smith were joined by former BMW Scholarship driver Ollie Millroy to contest the European Series. Barwell Motorsport were again chosen to run the Z4 and they turned out a faultless car all year. The season got off to an excellent start with Ecurie Ecosse winning at Oulton Park in their first race in the Bri0sh GT Championship. Bryant and McCaig followed this up with podiums at Brands Hatch and Silverstone (where Ollie Hancock stood in for Bryant). The Ecurie Ecosse BMW scored points in every round of the championship and this le? McCaig just half a point behind the leaders going into the final round at Donington Park in September. The championship was so compe00ve that 6 different drivers could leave Donington as Champion. McCaig was re-­‐united with regular driving partner Bryant a?er a 2-­‐month injury forced lay-­‐off. With ten minutes to go in the two-­‐hour race, it looked as though the pairing had done enough to secure the championship for Ecurie Ecosse and Alasdair at the first 0me of asking. Oliver was running 3rd on the road out of the points-­‐
scoring runners. Disaster then struck as Oliver was handed a 1-­‐minute stop-­‐go penalty for accidental contact with the championship rival Ferrari. This dropped McCaig to 5th in the drivers standings much to the disappointment of the huge crowd of sponsors, friends and supporters in the Ecurie Ecosse garage. In the highly compe00ve Blancpain Endurance Series Ecurie Ecosse had some very promising showings against more up to date machinery. The season kicked off in miserable condi0ons at Monza, where Smith, Twyman and Millroy brought the car home an impressive 11th in class and 21st overall on the massive 55-­‐car grid. At Paul Ricard, Oliver Bryant joined Twyman and Millroy. The trio were enjoying a very strong run, running 8th in class and 12th overall un0l fuel pick-­‐up issues on the final lap dropped the car several places. Even so, the Ecurie Ecosse machine came home an impressive 13th in class and 20th overall. At the Nurburgring, Smith was back in the car alongside Twyman and Millroy and the trio enjoyed an excellent run in dry condi0ons. Unfortunately the smaller fuel tank in the 2011-­‐spec BMW meant that they could not take advantage of a safety car period to re-­‐fuel the car and therefore lost some posi0ons. Despite this, all three drivers did an excellent job and the result neeed a points finish of 10th in class and 20th overall. For the final round at Navarra, Smith, Twyman and Millroy were together once again and had their best run of the season. A podium finish was on the cards when the heavens opened and the safety car dropped the team a lap behind the rest of the pack. The team’s qualifying pace was outstanding with Millroy puDng in a 0me confirmed by the factory which was quicker than a 2011-­‐spec Z4 has ever lapped on the circuit and would have been good enough for pole posi0on in the 2011 FIA GT3 Championship. The team made a big impression, surprising many of the bigger well funded teams by running at the front on a frac0on of the budget in older specifica0on machinery, proving that with a brand new 2013 car Ecurie Ecosse can challenge for overall class honours in the equally compe00ve GTC Class in the European Le Mans Series. Ecosse will return to the Bri0sh GT Championship again and take on a new challenge in the form of the European Le Mans Series in 2013. Two of GT racing’s most compe00ve and pres0gious series, these high profile championships provide Ecurie Ecosse with the perfect plagorm from which to ul0mately achieve its long-­‐term ambi0on of returning to the scene of its greatest triumph: the Le Mans 24 Hours. Having learnt valuable lessons from its debut full season in 2012, Hugh McCaig’s ougit is now fully prepared to hit the ground running at the start of 2013. A brand new state of the art BMW Z4 GT3 has been ordered from the factory in Munich with all of the latest upgrades, and this will provide the team with the very best machinery with which to tackle both hotly contested domes0c and European championships. Unlike single-­‐seaters, sportscar racing is more focused on endurance than sprint formats with championship rounds las0ng up to three hours. Oliver Bryant & Marco Aeard will once again tackle Bri0sh GT and Joe Twyman Andrew Smith, Alasdair McCaig and Ollie Millroy will drive the car in the European Le Mans Series. Both championships’ high profiles ensure they visit only the finest circuits. All five confirmed European Le Mans dates have or s0ll do host Formula 1, while no less than six former or current Grand Prix venues appear on the seven-­‐round Bri0sh GT calendar. The European Le Mans series races aeract over 100,000 spectators to each round making the events some of the biggest European Motor races. The winner of the GTC class in 2013 gets an automa0c entry for the 2014 Le Mans 24 Hours. Bri0sh GT 01 APR OULTON PARK 05 MAY ROCKINGHAM 25 MAY SILVERSTONE 15 JUN SNETTERTON 10 AUG BRANDS HATCH 06 SEP ZANDVOORT 05 OCT DONINGTON European Le Mans Series 13 APR SILVERSTONE 18 MAY IMOLA 20 JULY RED BULL RING 14 SEPT HUNGARORING 28 SEP PAUL RICARD as an Official BMW Motorsport Customer Racing Team, Ecurie Ecosse could not have chosen a more race-­‐proven package than the BMW Z4 GT3 as the weapon of choice for its 2013 programmes. With the various GT3 categories around the world proving the most compe00ve and manufacturer-­‐rich in global motor sport, the German marque faced a tough task when launching the race-­‐ready Z4 in 2010. Drawing on its own successful background in GT2 compe00on, as well as a storied racing history, the privately-­‐entered BMWs quickly established themselves as the class of whatever field they entered, winning races in the FIA GT3 European Championship, triumphing at the 2011 Dubai 24 Hours and finishing second overall in last season’s Blancpain Endurance Series. Pole posi0on for both the 2011 and 2012 24 Hours of Spa events was also taken by independently run Z4 GT3’s ahead of the major factory teams including Audi. Last year that pedigree transfered to Bri0sh GT where Ecurie Ecosse’s Z4 GT3 became the first of its type to contest the championship, adding further flavour to a grid already comprising the likes of Ferrari, Porsche, Aston Mar0n, McLaren and Mercedes. Length: 4387mm
Width: 2012mm
Height: 1210mm
Wheelbase: 2509mm
Weight: 1190kg
Engine type: V8
Capacity: 4361ccm
Bore x stroke: 92x82mm
Max output: 515 bhp at 8,300rpm
Max torque: 515 Nm at 5500rpm
Max engine speed: 8600rpm
Cylinder block: Aluminium
is perhaps testament to the allure
of Ecurie Ecosse that a number of highprofile and successful personalities
from within the motor sport industry
have already pledged their support to
the project.
Having a full complement of drivers and
team personnel signed up to the
programme at such an early stage
ensures stability moving forward and a
solid basis from which to progress with
2013’s plans.
Hugh has been the integral driving
force behind Ecurie Ecosse for nearly
30 years. Fuelled by enthusiasm for the
team’s metallic blue D-Type’s as a
youngster, the knowledge, expertise,
determination and professionalism
displayed in later life helped ensure the
famous name returned to achieve
success at the highest levels once
installed in 1983. Achievements include
winning the World C2 Sportscar
Championship three years later as well
as the British Touring Car
Championship in 1995.
their successful
collaboration during last season, Ecurie Ecosse
will once again call on the services of highlyrespected and experienced sportscar squad
Barwell Motorsport to run its BMW Z4 GT3
throughout 2013.
The Surrey-based outfit boasts a race and titlewinning history dating back to the 1960s since
when it has overseen GT, sportscar, touring car,
single-seater and historic racing programmes.
2005 witnessed the team’s first foray into the GT
ranks with subsequent GT1, GT2, GT3 and GT4
class apperances. Fresh from claiming the 2007
British GT title, its versatility and ability were
noted by none other than Aston Martin Racing
with whom Barwell played an integral role in the
Vantage GT2’s development throughout ’08.
Further British GT victories running Ginetta and
Zytek Engineering’s factory G50Z followed before
adding Belgian and Italian domestic GT
programmes, as well as appearances in the 24
Hours of Spa and FIA GT3 European
championship, to a highly-successful sportscar
racing CV.
Recent Team Highlights
• 2006 British GT3 champions
• 2007 British GT Overall Teams’ champions
• British GT race-winners: 2006, ‘07, ‘09 & ‘11
• Podium finishes in European FIA GT3, British
GT & Belcar series, 2006-11
• Points finish on FIA GT debut
• First ever British GT 1-2-3 team race result
• First ever British race series victory for a BioEthanol fuelled car
• First ever British GT outright race victory for
both Aston Martin and Ginetta
• 24 Hours of Spa (FIA GT), Sebring 12 Hours
and Petit Le Mans 1000-Miles (both ALMS) DOB: 10/12/79 Age: 32 Na+onality: Bri0sh Lives: Edinburgh, Scotland Career Highlights: William Lyons Trophy winner 2008 World Sportscar Masters Driver of the Year Goodwood Revival Whitsun Trophy winner 2003 ScoDsh Caterham Roadsport Champion Jim Clark Rally class winner Goodwood lap record holder Blancpain Endurance Series 2012 with Ecurie Ecosse BMW Z4 GT3 DOB: 15/11/85 Age: 26 Na+onality: Bri0sh Lives: Marlow, England Career Highlights: 476 races -­‐ 122 wins -­‐ 125 podiums 2006 BRDC Rising Star Bri0sh GT Championship FIA GT2 VLN Series 2005 Dailysportscar Rookie of the Year Full BRDC member Bri0sh GT 2012 with Ecurie Ecosse BMW Z4 GT3 DOB: 23/07/86 Age: 26 Na+onality: Bri0sh Lives: St Albans, England Career Highlights: 97 races -­‐ 23 wins -­‐ 22 podiums 24 Hours of Spa class winner Goodwood Revival Madgwick Cup winner Le Mans Classic overall winner Monaco Historique class winner Guards Trophy winner Blancpain Endurance Series 2012 with Ecurie Ecosse BMW Z4 GT3 DOB: 17/08/82 Age: 30 Na+onality: Bri0sh Lives: London, England Career Highlights: 24 Hours of Spa World Sportscar Masters Goodwood Revival ScoDsh F.Ford Championship ScoDsh Caterhams Historic Group C Outright winner of the Goodwood Revival Gordon Trophy Bri0sh GT 2012 with Ecurie Ecosse BMW Z4 GT3 TV | ASIAN MARKETS
Total reach – ASIAN Motorsport
Magazine Programme figures:
• Every race filmed by motor sport
China: 115,120,000
production specialists – Hayfisher:
India, Bangladesh, Nepal, Pakistan,
• Dedicated team of 10-12
Sri Lanka: 34,281,000
cameramen for each race, including
Republic of Korea: 14,500,000
6x onboard cameras and 1x pit-lane
Indonesia, Singapore, Thailand,
camera and reporter
Vietnam, others: 2,610,852
• Footage includes track action,
Taiwan: 6,035,000
interviews, podium celebrations, and
Malaysia, Brunei: 1,698,465
animated information graphics
Philippines: 944,984
Hong Kong: 889,404
Film footage edited for TV distribution: Total: 176,079,705 (correct as of Q2
• 24min for Channel 4
2011)
• 50min Motors TV
TV | CHANNEL 4
• Every race covered with programme
and highlights programme
• 24min edits
• TOTAL of 16 programmes delivering
approx 6hrs 30mins
• Approx 1.3 million viewers
TV | MOTORS TV
Specialist motor sport channel Motors
TV provides pan-European coverage
throughout the season
• Race coverage and Season Review
• Each programme transmitted across
three feeds;
– UK (66 hours) – Europe Generic
(111 hours) – France (87 hours)
• Technical reach approx. 21.2m
households (correct as of 01/10/11)
• Total pan-European exposure for
British GT in 2010 – 276hrs 40mins
UK MEDIA | PRINT
National and regional publications
carried Series updates, driver news
as well as feature editorial.
• National:
– Newspapers: Features based on
teams, drivers and the championship
– Magazines: Feature articles based
on the cars
• Regional:
– Newspapers: Covering local driver
and team race previews, reviews and
features
• Specialist
– Motor sport publications – 150
clippings
• Autosport
• Motorsport News British GT and ELMS, the two premier national and European GT
programmes, offer outstanding platforms for media exposure. Recent
statistics for British GT are listed below:
– Local TV adverts
MEDIA | ONLINE
– Local print adverts
– The official championship website,
– Local radio adverts
www.britishgt.com continues to be a
– National & local VIP ticket
hub for the latest news and an
competitions (print & online)
information point for teams, drivers
and media.
CONTENT | PHOTOGRAPHY
Professional photography:
MEDIA | PARTNER:
– SRO retain professional motor sport
Strategic alliance with The
photographer Jakob Ebrey to capture
Independent provides exposure in
high quality imagery which is used for
one of the UK’s leading newspapers
marketing communications, including:
and their respective website with
• Literature
553,593 users per day.
• Advertisement
Pre & post-race reports
• Calendar
Competitions
• Online
• PR
MEDIA | SOCIAL MEDIA
The use of social media is fast
becoming an important marketing
channel for fans and media
British GT:
• Facebook official fan page
- 733 members
• Twitter official news feed
- 1314 followers
- 1522 tweets
• Youtube
• 4OD Online Programme
• Motors TV
• British GT Channel
PR & PROMOTION | CIRCUIT
• Content:
– SRO work with partner circuits to
promote each race event; rights free
access is given for film footage,
imagery, driver and team access.
• Promotional tactics include:
- Flyers (local businesses & services)
WEBSITE
www.ecurieecosse.com
• 19,000 visits
• 14,000 unique visitors
• 77,000 page views
FACEBOOK FAN PAGE
facebook.com/ecurie-ecosse
TWITTER
@Ecurie_Ecosse
BLOG
www.ecurieecosse.blogspot.com
TEAM MEDIA
London-based professional motor
sport PR agency producing and
distributing regular copy.
Contacts:
• 3000+ UK national and local
• 17,000+ additional worldwide
return of few, if any, iconic racing team to full-time modern
competition will be greeted with the same enthusiasm amongst media,
fans and the wider public as that of Ecurie Ecosse. Embodying the spirit
of excellence and success, as well as the glamour of motor sport’s past,
the name alone is a powerful marketing tool, albeit one enhanced further
by our range of partner benefits sure to offer tangible results.
• 
Utilise Ecurie Ecosse’s high profile and GT racing’s demanding sporting
environment, cutting edge technology and business network as an effective
showcase for your brand, products and services.
• 
Motor sport is a magnet for business leaders and new business
opportunities are rife. Explore synergies with co-sponsors, suppliers and
clients within a successful and profit-making British industry.
• 
Rights Association with Ecurie Ecosse and drivers.
• 
Use of Ecurie Ecosse property and associated team rights in your own
marketing material (something closely protected by Ecurie Ecosse).
• 
Advertising and brand exposure via Ecurie Ecosse re-launch and
championships’ own extensive television, print, web and social media
coverage throughout 2013.
• 
Branding: Race car, team website and media/marketing materials, race
crew clothing, driver racewear, garages and transporter.
• 
Use of state-of-the-art race car and classic Ecurie Ecosse machinery in
‘wow factor’ promotions and static displays.
• 
Corporate track days with Ecurie Ecosse, including hands-on tuition and hot
laps with the drivers.
• 
Treat guests to the unparalleled excitement of motor sport up close and
personal with our VIP hospitality packages, including garage tours, grid/
paddock walk and driver meet & greet.
• 
Complimentary one-to-one driver tuition days available with highly experienced instructor and BRDC member Oliver Bryant –
www.oliverbryant.com.
• 
Complimentary exclusive use of state-of-the-art events marquee (seats up
to 150 guests) in the grounds of the picturesque Glencorse House estate,
near Edinburgh (worth £5k per event, subject to availability) –
www.glencorsehouse.com.
Detailed partner document available on request.
ALASDAIR McCAIG
Tel: +44 (0)7808 093 304
Email: [email protected]
Twitter: @alasdair_mccaig
ANDREW SMITH
Tel: +44 (0)7710 644 366
Email: [email protected]
Twitter: @andrewsmitht70
JOE TWYMAN
Tel: +44 (0)7843 000 952
Email: [email protected]
Twitter: @joetwyman1986
OLIVER BRYANT
Tel: +44 (0)7946 524 941
Email: [email protected]
Twitter: @oliverjbryant
MULTIMEDIA
Web: www.ecurieecosse.com
Facebook: facebook.com/ecurie-ecosse
Twitter: @Ecurie_Ecosse
It was fantas0c to see Ecurie Ecosse back on track in 2012 and coming so close to winning the Bri0sh GT championship in their first aeempt. The team is s0ll fresh, vibrant and up to date. As a past driver I am a huge fan and supporter of Ecosse and look forward to seeing their successes in 2013 Former Ecurie Ecosse driver and two-­‐+me Le Mans winner Allan McNish