April 2012 - FloridaMD
Transcription
April 2012 - FloridaMD
APRIL 2012 • COVERING THE I-4 CORRIDOR Central Florida Vein and Vascular Center is a Vessel for Patient Satisfaction An·drol·o·gy (an-dro-’ä-l -jē) n 1. The branch of medicine concerned with men’s health. 2. It is the male counterpart to gynecology. 3. The solution to your complex male infertility and sexual dysfunction issues. e See also An·drol·o·gist (an-dro-’ä-l -jist) n Zamip Patel, MD, one of the only fellowship-trained andrologists in Orlando. e Zamip Patel, MD Introducing another new specialty at Florida Hospital East Orlando. EAST-12-6254 If your patient is in need of an andrologist, have them call (407) 303-DOCS (3627) or visit FHEastMensHealth.com to make an appointment. contents APRIL 2012 CENTRAL FLORIDA EDITION 4 COVER STORY Photo: Donald RAUHOFER / FLORIDA MD After nearly 20 years as a prominent Metro Orlando vascular surgeon, Dr. John Horowitz is offering the community an unprecedented patient care experience at the Central Florida Vein and Vascular Center. Using office-based techniques that have revolutionized vein care in the field of Phlebology, Dr. Horowitz has created a patient centered practice committed to the best possible outcomes. “Our goal is to offer patients the most comprehensive vein care and the best outcomes in a setting that makes them want to return time and again for their care.” As a committed vein center focusing solely on vein care, Dr. Horowitz continually commits resources, staffing and patient care plans designed to best serve the patients of Central Florida. The practice’s mission is to provide the most advanced care in an office environment not found elsewhere in Central Florida. The only bottom line for the Central Florida Vein and Vascular Center is patient satisfaction. 20 PROACTIVE POINTERS TO FIGHT SMALLL BUSINESS FRAUD Photo: Donald RAUHOFER / FLORIDA MD 22 BARRETT’S ESOPHAGUS: A PRE-CANCER CONDITION 29 CURRENT TOPICS 36 FOR YOUR ENTERTAINMENT 36 ADVERTISERS INDEX DEPARTMENTS 2 FROM THE PUBLISHER 9 MARKETING YOUR PRACTICE 11 ORTHOPAEDIC UPDATE 13 VEIN & VASCULAR 15 DIGESTIVE AND LIVER UPDATE 18 FERTILITY 23 Medical Malpractice Expert Advice 25 PHARMACY UPDATE 26 PULMONARY AND SLEEP DISORDERS FLORIDA MD - APRIL 2012 1 FROM THE THE PUBLISHER PUBLISHER FROM II am pleased to bring you another issue of Florida MD. As physicians, you know that providing a Iam pleased to bring you another issue of Florida MD Magazine. It’s hard to imagdisability diagnosis can be difficult for a parent to hear; and these parents will rely on your guidance ine anyone not for familiar thedevelopment. March of Dimes the work they doFlorida to to identify thewho bestisplan their with child’s I amand pleased to remind physicians of the support, education and therapy services offered at UCP of Central Florida, a not-for-profit charter school and themselves therapy clinic helping children agesand birth to 21 Coming achieve their optimal potential always reinventing to create new programs services. up next according to their abilities. UCP offers options for families such as integrated onsite therapy during month is the annual March for Babies. It’s a wonderful team-building opportunity for the school day and/or outpatient therapy and rehabilitative services. Please join me in supporting this truly wonderful organization and the good work they do. tions on how you and your family can join the march or how to form a team for your Best regards, whole practice. I hope to see some of you there. Donald B. Rauhofer Warm regards, Publisher UCP’s education and therapy programs UCP’sB. education Donald Rauhoferand therapy programs are geared toward children with all kinds of disabilities and delays including cerebral palsy, spina bifida, Down’s syndrome, autism, speech and language delays, developmental delays and rehabilitative needs stemming from Publisher/Seminar Coordinator injury. UCP’s education and therapy teams collaborate closely with physicians and other professionals to provide each child with a comprehensive interdisciplinary approach where families are an essential part of the team. When Therapy focuses on preserving, Join more than a million people walking(available in Marchfor ofinfants Dimes,through March high for Babies andUCP’s Physical In addition to the educational programs school), Saturday, April 24th raising moneyand to restoring help give physical every baby a healthy start!Therapy Invite develops your family andand friends developing function. Speech verbal non-verbal communication skills, as well remediation 7am Registration 8am Walk toof join you in March for Babies, or even Occupational form a Family Therapy Team. You can alsoaim jointowith oral-motor and feeding challenges. programs improve fine motor, self-help, sensory motor and your practice and become a team Together raise more money and sharedevices,Where visual perceptual skills. All threecaptain. disciplines utilizeyou’ll diverse approaches, techniques, physical agents and modalities to help a meaningful experience. each child reach their individual goals. Lake Lily Park, Maitland Services are provided at UCP’s six campuses as part of their in-house educational program, as well as on-site outpatient therapy, Some keys to success: Ask your friends, Foraremore information on March Steps for New Users: and services at some local summer enrichment community facilities. Many education programs free of charge for eligible children. family and colleagues to support you by for Babies please call: 1.Therapy Go to services marchforbabies.org most common funding sources are Medicaid, commercial insurances and private pay. You can positively impact Phone: (407) 599-5077 2.theClick JOIN A TEAM 65,000 Central Florida youth who have a least one disability by referring them to the ‘Experts for 599-5870 children with Special Needs.’ Fax: (407) 3.Learn Search for your team name in the more at www.ucpcfl.org. reason why people do not donate is that Central Florida Division no one asked them to give (don’t be shy)! search box. 341 N. Maitland Avenue, Suite 115 Emailing them is an easy way to ask. Maitland, FL 32751 4.Coming Click onNext your team name The cover story focuses on the OB Hospitalists Month: in Daytona Beach. There is also 5.and the new OB ED at Halifax Health You’re done! Your personal page has been a special feature about Olga Ivanov, MD and Florida Breast Health created focuses for you and are readyHealth to begin Specialists at Celebration Health. Editorial onyou Women’s fundraising! password for future reference. and Advances in Cosmetic Surgery. ADVERTISE IN IN FLORIDA FLORIDA MD MD ADVERTISE PREMIUM REPRINTS REPRINTS PREMIUM For more information on advertising in in Florida MD, call Publisher Donald the Florida MD Central Florida Edition, Rauhofer at call Publisher Don Rauhofer at (407) 417-7400, (407) 417-7400, fax (407) 977-7773 or fax (407) 977-7773 or Reprints of cover articles or feature stories in Florida MD are ideal for stories in Florida MD are ideal for promoting your company, practice, promoting your company, practice, serservices and medical products. vices and medical products. 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Postmaster: Please Form 3579 to P.O. Box 621586, Oviedo, FL 32762. send notices on Form 3579 to P.O. Box 621856, Oviedo, FL 32762. Although every precaution is taken to ensure accuracy of published materials, Florida MD cannot be held responsible for opinions Although every precaution is taken to ensure accuracy of published expressed or facts expressed by its authors. Copyright 2011, Sea Notes materials, Florida MD Magazine cannot be held responsible for Media. rights reserved. or Copyright in part without opinionsAllexpressed or factsReproduction expressed by in its whole authors. 2010, written permission is prohibited. Annualreserved. subscription rate $45.in Sea Notes Medical Seminars. All rights Reproduction whole or in part without written permission is prohibited. CYERON CORPORATION “Healthcare Finance Specialists” BUSINESS and PERSONAL Financial Health is one of the most important challenges facing today’s Healthcare Professionals. Our philosophy is simple to dedicate ourselves to the highest degree of quality and service by creating a wide variety of Flexible Financial Plans to meet your day to day needs. We are a DIRECT Source to today’s most aggressive Lenders. We offer: • Medical Working Capital Loans $25,000 to $450,000 (Business or Personal) (OAC) • Electronic Receivable Financing $10 K -1 MM (Credit score not required) • Equipment Leasing • Patient Financing (All Procedures/All Credits Accepted) • SBA Loans &Commercial Real Estate Financing 90% LTV • Practice Acquisition $100K – $5MM • Practice Refinancing /Debt Consolidation $100K –$ 5MM Our Programs Feature: • Capital for business or personal use • Competitive Rates • Extended Terms • Up to 100% Tax Deductible • Timely Approvals • Expedited funding • Exemption from Credit Bureau Reporting If you feel that our services can be beneficial to your practice, please call 407-417-7400 or email [email protected]. FLORIDA MD - APRIL 2012 COVER STORY Central Florida Vein and Vascular Center is a Vessel for Patient Satisfaction: Central Florida’s Premier Center for Comprehensive Vein Care By Nancy DeVault, Staff Writer “Neglected Medical Specialty Becomes a Local Vascular Surgeon’s Passion” For decades, Phlebology, the medical specialty devoted to disorders of the venous system,has been eclipsed by the bypasses, angioplasties, and stents used frequently and often excessively to treat arterial disease. The “red-headed step child” of medicine, Phlebology has steadily gained respect as being more complex and involved than previously appreciated. For 20 years, Dr. John Horowitz has been practicing vascular surgery in our community and has committed his entire practice to Phlebology. “Phlebology is the Rodney Dangerfield of medical specialties: it ‘Gets No Respect,’” says Dr. Horowitz. “For all of those years I spent practicing arterial and venous vascular surgery, patients with venous disease were looked at as the least glamorous and satisfying patients to care for. No one ever referred to the treatment of vein patients as ‘cool’. We had little to offer most patients. We also live in a culture dominated by the complications of lifestyle choices and atherosclerotic arterial disease. Heart attacks, stroke, and limb loss have become the intense focus of all vascular specialists.” Fortunately for the patients of Central Florida, that seems to be changing. found myself progressively disillusioned with a healthcare system highly invested in procedures for arterial disease that were destined for failure and a need for re-treatment because we had done nothing to effect the root causes. The amount of resources we spend and the risks to people’s lives we take to stem the side affects is astounding. People are not engaged in their own care. We don’t have a healthcare problem, we have a culture problem! Since I have committed my practice to Phlebology, I find I can affect patient’s lives in a much more substantial way and engage them in their own care and the hope of a more active, fulfilling lifestyle.” Phlebology is more commonly accepted and embraced as a bona fide specialty in many countries outside of the United States, such as the United Kingdom, but is on the rise in the United States as statistical data illustrates an increase of patients in the US treated for vein disorders. The Venous Disease Coalition notes that twenty-seven percent of the American adult One might wonder, why would a wildly successful and skilled vascular surgeon that spent his life developing and refining skills in arterial surgery and endovascular therapies such as angioplasty and stenting decide to commit his practice to vein care? Phlebology has become an exciting and challenging discipline compared to its counterpart of 15 years ago. “I became one of the pioneers in minimally invasive vein therapy and developed an expertise in vein care really not seen anywhere before in Central Florida. The exciting advances in laser technology, the challenges of ultrasound guided techniques, and the opportunity to work with a population of patients with an interest in participating in their own care and improving their overall lifestyle has me completely engaged,” says Dr. Horowitz. “I 4 FLORIDA MD - APRIL 2012 Photo: Donald RAUHOFER / FLORIDA MD Dr. Horowitz discusses a patient’s plan of care and what to expect from her treatment. Photo: Donald RAUHOFER / FLORIDA MD COVER STORY Dr. Horowitz and staff perform an in office endovenous laser (gold-tipped laser fiber from AngioDynamics) ablation for saphenous reflux. All procedures are percutaneous and ultrasound guided (see insert). population has some form of venous disease in their legs (source: Framingham study). In fact, it is estimated that at least 20 to 25 million Americans have varicose veins with women being three times as likely to be affected, most likely a result of physiologic changes during pregnancy, age, and menopause. To answer the patient demand surrounding vein care, Central Florida Vein and Vascular Center opened its doors in 2001 with locations in Ocoee, within Health Central’s Medical Plaza, and the Sandlake area, adjacent to Dr. Phillips Hospital. Why has the treatment of venous disorders changed so much? To begin with, advances in technology have opened up elegant and minimally invasive pathways for vein patients to achieve care. Second, the ability to diagnose and characterize venous reflux, the root cause of venous insufficiency and symptomatic venous disease, has become much more sophisticated with high definition ultrasound. Vascular ultrasound has grown as a discipline itself and has a sub-specialty in venous disease. Lastly, over the years, providers have developed a greater understanding of the underlying causes of venous disease and the most appropriate methods of treatment. A greater commitment to developing ultrasound guided skills has also advanced this field greatly. Virtually all of the minimally invasive vein procedures performed at the Central Florida Vein and Vascular Center are ultrasound guided and percutaneous. Intense focus on education and train- ing and the establishment of an independent Board of Phlebology have revolutionized the delivery of vein care. Vein Patients are not Vain When veins become varicose, enlarged and twisted, the results can be visually unflattering. While most patients admit to this fact, the truth remains evident in a multitude of Quality of Life studies that varicose veins and venous insufficiency are a significant source of symptoms and disability. There is a great deal of pain, fatigue and lower extremity limitations that stem from venous insufficiency. Many assume that opting for intervention is simply a cosmetic choice satisfying ones vanity; though some are seeking visible improvements, others are looking to address symptoms that may include leg aching, heaviness, fatigue, ankle swelling, muscle cramping, restlessness, itching or burning, and skin discoloration. Today’s advanced therapies get to the root of the venous reflux, which causes the vast array of symptoms and combats this true clinical issue. In most incidences venous insufficiency is not a dangerous condition, though varicose veins can lead to complications such as blood clots, bleeding, rashes and ulceration if not treated. However, the usual implications of vein disorders are painful, tired, swollen and heavy legs that impact patients’ quality of life. The modern vein care practiced at Central Florida Vein and Vascular Center eliminates the venous FLORIDA MD - APRIL 2012 5 COVER STORY Photo BY Fred Gates explains that these conventional solutions rarely eliminate the venous insufficiently. In fact, compression hose are typically uncomfortable for patients, especially in the heat of Florida and merely offer the temporary results. Left thigh branch varicosities off of the greater saphenous vein before (left) and after (right) showing resolution after just 1 week and endovenous laser ablation only. congestion of failed veins providing more effective venous blood flow. Photo BY Fred Gates According to Dr. Horowitz, recent studies show more than 58 percent of the women between the ages 18 to 49 said that the one thing they would most like to change about their legs was better stamina and energy. “Our practice values the opportunity to help our patients get back to doing what they love without physical limitations,” said Dr. Horowitz. “We’re able to help a wide range of patients achieve healthier legs. From the active mom whose legs became problematic with varicosities following her pregnancies, to the Baby Boomers that have been told to live with the leg discomfort they have, all patients show an improvement in symptoms and function once we treat their veins.“ “Proper vein care requires working from the inside out. We work to find the root of the problem by identifying the location and severity of the venous insufficiency, which is not always visible through the skin,” explains Dr. Horowitz. “I think this is what separates a true Phlebology practice like ours from those that dabble in vein care.” Vein, Vein Go Away As a dedicated vein care facility, the Central Florida Vein and Vascular Center offers a uniquely comfortable patient experience. The dated high-risk treatments of surgical stripping are now completely obsolete. Central Florida Vein and Vascular Center offers convenience with safe, minimally invasive procedures conducted through an outpatient, office-based setting, followed by a shortened recovery period. Veins of any size can be treated non-surgically through minimally invasive outpatient techniques including Endovenous Laser Treatment (EVLT), Ultrasound Guided Foam Sclerotherapy, Vein Lite Sclerotherapy, Spider Vein Sclerotherapy and Aesthetic Laser Services. Central Florida Vein and Vascular Center’s treatment approach typically combines two office-based procedures, Endovenous Laser Ablation and Ultrasound Guided Foam Sclerotherapy, to Most vein care at Central Florida Vein and Vascular Center provide management of leg swelling and problematic veins of is authorized and covered by insurance providers. Approved any size. These procedures require no incisions to heal, require treatments often commence with a conservative therapeutic apminimal downtime and are highly successful when performed proach. This period can range from two weeks to three months by a trained Phlebologist. The saphenous reflux, the root cause and include compression hosiery, weight loss, swimming pool of secondary varicosities is treated with Endovenous Laser Ablatherapy and pneumatic compression; however Dr. Horowitz tion, the most common catheter-based Left posterior knee varicosities before (left) and after (right) following endovenous laser therapy and technique performed at the Central ultrasound guided foam sclerotherapy. Florida Vein and Vascular Center. Patients receive local anesthesia, allowing the physician to guide a laser fiber (see inset) through the skin and into the insufficient vein, visible through ultrasound guidance. During the procedure, which spans 15-20 minutes, Dr. Horowitz and his surgical team use a laser called VenaCure, medically designed tool specifically for treatment of varicose veins by AngioDynamics, Incorporated. The laser light heats the vein causing it to seal off from the inside. As a result of delivering laser energy to the targeted insufficient vein, the vein is sealed and the reflux pressure is reduced, thus eliminating swell6 FLORIDA MD - APRIL 2012 COVER STORY ing and pain with improved blood circulation. Following the procedure, patients experience no down time and may be able to visually see dramatic improvements immediately. Endovenous laser therapy carries an impressive 98 percent success rate for this advanced technique. As opposed to surgical stripping, the vein remains in place but is sealed closed and cannot allow retrograde, refluxing venous blood to leak to the surface veins. The secondary veins, also known as the superficial veins which are visible just under the skin, are then treated with Ultrasound Guided Foam Sclerotherapy. A tiny needle is injected using high definition ultrasound, to introduce a medicated solution that irritates the lining of the vein. The chemical causes the veins to collapse or seal shut. Superficial veins handle less than five percent of blood flow so patients’ general health is not affected. These techniques offer little trauma and pain afterwards, a quick recovery, and excellent long term results while avoiding the risks and poor cosmetic outcome of surgical vein care. Training for a Standard of Care Photo: Donald RAUHOFER / FLORIDA MD Dr. Horowitz was among the first physicians practicing in the Central Florida region to solely commit to the field of Phlebology with specific intention to treat venous disorders including varicose veins, spider veins, edema and skin changes, and veiBefore and after pictures are an essential component of the patient’s medical record. Photo: Donald RAUHOFER / FLORIDA MD Dr. Horowitz performs sclerotherapy using 2x magnification and a polarized headlight for better visualization. nous wounds. Because of his dedication to the evolving techniques and applications of Minimally Invasive Vein Therapy, physicians throughout the Southeast region of the United States have sought his direction. Countless doctors have observed and studied the specialized approaches performed at Central Florida Vein and Vascular Center and explored the benefits of a dedicated vein care center. Dr. Horowitz, who has authored numerous journals and book chapters, also presents regularly at medical conventions and society meetings regarding the latest groundbreaking and cutting-edge treatments in the evolving discipline of vein care. Central Florida Vein and Vascular Center has performed nearly 10,000 procedures. Thanks to a demand for vein care in the Metro Orlando area, Central Florida Vein and Vascular Center hopes to offer additional office locations as a convenience to new and existing patients. Because lifestyle behaviors are contributing factors to the development of insufficient veins, Dr. Horowitz says an expansion could also include a multidisciplinary focus FLORIDA MD - APRIL 2012 7 COVER STORY to incorporate more natural and holistic treatment options for patients to consider, in addition to maintaining specialized conventional treatments proven to address venous disorders. Statistics show that people who are obese and those leading sedentary lifestyles tend to be at a greater risk of developing malfunctioning veins and accompanying symptoms; therefore preventive therapies and weight management is a key factor. Photo: Donald RAUHOFER / FLORIDA MD “As physicians, it’s our job to not only treat the acute condition of the patient in which we specialize. As a medical community, we need to evaluate the total health of patients and not overlook any conditions – mild or severe – that impact one’s quality of life and overall health,” says Dr. Horowitz, who is committed to debunking the common myths of vein care. “Vein interventions do hold clinical significance because our patients feel and see the difference – physically and emotionally.” Central Florida Vein and Vascular Center Locations 10000 W Colonial Drive, Suite 495, Ocoee, FL 34761-3436 7350 Sand Lake Commons Blvd., Suite 3322, Orlando, FL 32219 Hours: Monday - Thursday 8 a.m. - 4:30 p.m. Friday 8 a.m. - 4 p.m. Scheduling: Phone: (407) 293-5944 [email protected] • CFVein.com Socially Acceptable! Thanks to reformed treatment options, patients no longer need to feel embarrassed about their veins or minimalize the magnitude of their pain. Hear what patients are saying on Central Florida Vein and Vascular Center’s social media channels. Twitter @ VeinandVascular Facebook @ Central-Florida-Vein-and-Vascular YouTube @ CentralVeinVascular 8 FLORIDA MD - APRIL 2012 A thorough venous reflux examination by duplex ultrasound is performed on all patients in our accredited vascular lab and is the cornerstone of quality vein care. Central Florida Vein and Vascular Center SERVICES OFFERED: Endovenous Laser Treatment (EVLT) Radiofrequency Closure Procedure Ultrasound Guided Foam Sclerotherapy Vein Lite Sclerotherapy Spider Vein Sclerotherapy Aesthetic Laser Services Laser Hair Removal Laser Skin Rejuvenation Laser Removal of Sun Damage Wound Care Doppler Testing Marketing Your Practice Transitioning Your Business to the Facebook Timeline By Jennifer Thompson, President of Insight Marketing Group If you or your office is already on Facebook, you’ve seen the trendy new “timeline” layout that has replaced your older format. But how can you get the most out of your updated Facebook page? Remember, the new design doesn’t have to be a source of stress for your practice. Rather, it will offer your office even more opportunities to interact with patients while creating an interesting, dynamic means of displaying information. Direct Communication Previously, if someone posted on your office’s wall you would have to publicly respond to them or ignore the comment. With the new format, businesses are now allowed to communicate directly with fans of their pages. You can now have a one-on-one conversation with your patients to address their concerns or thank them. The feature to share messages with patients, referral partners, and potential patients is a great opportunity to answer their concerns without cluttering your actual page. You will be able to maintain the look and feel of a fresh page, while at the same time, handle the concerns of patients (customers). It’s a win-win. Milestones Another change is the use of “Milestones.” Basically you can now add major events that happen to your practice, even before you had a page. Did you open your doors in 1983? No problem, you can post that as a milestone and add a photo of that first building. Fans can then click on the year “1983” in the timeline and see what happened then. With a little creativity and effort, this can be a great way to let patients know more about your practice and build loyalty along the way. You’re practice’s story will unfold chronologically for readers, which appeals to them visually and keeps them interested. Pinning There is also an interesting “Pinning” application enabling you to “pin” important updates to the top of your page for 7 days so it is the first things readers encounter when scrolling through it. This is a great way of directing reader attention to specific photos, updates or events you want them to see first. After the 7 days, the update will no longer be able to be “pinned” so plan accordingly. To do so, simply post an update like you normally would and then click the pencil icon. The top option says “Pin to Top” and you’re done. Highlights Another feature of the new pages allows you to highlight a post and have it span across both columns of your page. Again, doing so is easy and it will bring added attention to this particular post. Once you post your update, simply click the star button found in the upper right of the box and Facebook will take care of the rest. Note: you cannot pin a highlighted post, so choose carefully. As of right now, it’s one or the other. Cover Photo One of the most obvious changes you’ve most likely noticed is the giant photo at the top of pages. This is called a “Cover Photo” and all pages will have them as well as the default thumbnail photo you’re used to. The new cover photo should be an image that consumers will recognize as representative of your office. It will need to be at least 399 pixels in width and cannot be promotional in any way. What does that mean? Essentially, it means nothing in your cover photo can “sell” viewers. In other words, your cover photo can’t contain contact information, outline specials, or any sort of call to action such as “tell your friends” or “visit our website.” All cover photos are public, no matter what, so anyone visiting the page, whether they’re fans already or not, will see it. Tabs Now that tabs are displayed across the top of the page versus along the side, the layout has also changed. Only 3 tabs will be visible without pressing a button to expand the menu and see the others so choose your 3 tabs carefully. Be sure to make sure “Photos” is one of your tabs, since this is often one of the most viewed aspects of a Fan Page. Times A-Wastin’ As an admin you’ll want to make sure you begin taking advantages of these changes as soon as possible to utilize all of the new features. Now that the timeline page has been published, whether that was your choice or Facebook’s, it’s visible to the world and all of your fans to see, so make sure your page is everything you want it to be. FLORIDA MD - APRIL 2012 9 Marketing Your Practice Marketing Your Medical Practice: A Quick Reference Guide Are you ready to finally start marketing your practice? Visit www.InsightMG.com to learn how you can order your copy of “Marketing Your Medical Practice: A Quick Reference Guide” by Jennifer Thompson and Corey Gehrold on Amazon. Encapsulating their real world medical marketing knowledge and expertise, this easy-to-read book gives you all the tips and tricks you’ll need to start marketing your practice today in a fast, fun and friendly format – just like the articles in this series. To learn more, visit www.InsightMG.com. Looking for more information? Contact Jennifer Thompson today for a free consultation and marketing overview at 321.228.9686 or e-mail her at Jennifer@ InsightMG.com. Jennifer Thompson is president of Insight Marketing Group, a full-service healthcare marketing group focused on digital and social media administration, referral and partnership development, creative services and graphic design, online reputation management/development and promotional products. She is co-author of Marketing Your Medical Practice: A Quick Reference Guide and an avid Twitter user, regularly posting medical practice marketing tips, articles and more at www.Twitter. com/DrMarketingTips. You can learn more about her and her company at www.InsightMG.com. Coming Next Month: The cover story focuses on the OB Hospitalists and the new OB ED at Halifax Health in Daytona Beach. There is also a special feature about Olga Ivanov, MD and Florida Breast Health Specialists at Celebration Health. Editorial focuses on Women’s Health and Advances in Cosmetic Surgery. Start Weight Sept. 2010: 207 lbS. • end Weight dec. 2010: 166 lbS. Pathology Lab Results — Patient: SP Age: 63 Sex: Male Before Diet Lipid Panel Result 08/28/2009 Ref Range Result Cholesterol H 278 (80-199)mg/dL Triglycerides H 199 (30-150)mg/dL HDL Cholesterol 51 (40-110)mg/dL LDL Cholesterol H 187 (30-130)mg/dL VLDL Cholesterol 40 (10-60)mg/dL Risk Ratio(CHOL/HDL) H 5.5 (0.0-5.0)Ratio 8/26/10: 9/24/10: Tissue Fat % 26.3% 21.1% Body Scan Results Tissue (g) 83,019 78,045 Fat (g) 21,864 16,449 After Diet 09/20/2010 180 82 55 109 16 3.3 Lean Muscle (g) 61,155 61,596 Please Note: Gain of 441g of muscle and a fat loss of 5,415g in 30 days! Individual results may vary. For information call 407-260-7002 or email [email protected]. 10 FLORIDA MD - APRIL 2012 ORTHOPAEDIC UPDATE Overuse Injuries in Youth Athletics By Jessica Inman The pressure to excel in athletics mounts from an early age as children compete in their respective sports. Unfortunately, overuse injuries can occur as a result of the excessive strain children put on their bones, muscles and joints while competing, says Bryan L. Reuss, M.D., a board certified physician specializing in orthopaedic surgery and sports medicine at Orlando Orthopaedic Center (OOC). In his practice he sees these types of injuries every day; but what exactly is an overuse injury and what should you do if a patient has one? often go unnoticed or unmentioned before causing enough pain to seek medical attention.” “Overuse injuries are the most prevalent injuries I see in children and many adults,” Reuss says. “They occur after consistent strains of the bones, muscles, joints or tendons during physical activity. Unlike the sharp, severe pain that is associated with acute injuries, the gradual aches associated with overuse injuries “Some places, such as the shins and knee, hold potential for overuse injury no matter which sport is played. Other locations, however, are more closely associated with particular sports,” Reuss says. “Players of particular sports are more prone to certain injury locations; for instance, I see hip injuries more often in athletes who run track, and shoulder injuries in baseball and softball players.” Dr. Reuss (left) performs a meniscus repair on a local youth athlete. Bryan L. Reuss, M.D. Board Certified in Orthopaedic Surgery Board Certified in Sports Medicine; Specializing in Sports Medicine, Knee and Shoulder Surgery According to Reuss, the most common youth overuse injuries in the upper body include the shoulder and elbow. In the lower body, the knee, shins, Achilles tendon, and hip are common sites of the injuries. And Reuss has seen plenty of sports injuries over the years. In addition to being fellowship trained in sports medicine and an active member of the American Orthopaedic Society of Sports Medicine, Reuss also serves as a physician for Cirque du Soleil, USA Rugby, 13 local area high school athletic programs, and the Arnold Palmer Invititational. The STOP Sports Injuries Program (SSI) attributes the stress placed on youth to become exceptional at one particular sport as a contributing factor to the parallel between the rise of overuse injuries and the decrease in the age of those affected by them. In fact, SSI discourages this “specialization” until the child is a high school senior. Reuss echoes the sentiment, and agrees that the more variety that can be integrated into a child’s physical routine the better. “It is common for youth to focus on one sport and put all their time and energy into that from an early age. You’ve got the kids who’ve been softball players since before they were in school, and they get to high school and there’s even more pressure. This is a huge cause for concern regarding overuse injuries,” Reuss says. “If you’re placing an exceptional amount of tension on the same muscles every day, and you’re not giving those muscles a break, there is huge potential for overuse injuries to occur.” However, this intense concentration on a particular sport is not the only means to cause an overuse injury. FLORIDA MD - APRIL 2012 11 ORTHOPAEDIC UPDATE “Another huge thing to keep in mind is technique. If a child has the wrong technique, he or she may be straining muscles without even realizing it,” he says. “Many overuse injuries I see in youth can be prevented. It’s important for adults to remember that pushing a child too hard can result in serious injury because they are not completely physically developed yet.” Overuse injuries are also caused by jolts in the quantity of time spent working out, or the intensity of those workouts according to SSI; for instance, if a player had been inactive due to a previous injury, he or she cannot jump back into their previous routine with the same vigor. “I definitely understand the impatience to get back into the game. There’s a ton of pressure to jump in as soon as possible; and some athletes worry that their injury will keep them out of the game altogether if they can’t get back in right away,” says Reuss. “But it’s more about developing a workout plan that will ease you back into it.” don’t hesitate to see a doctor.” He says ignoring it will only make recovery a longer process in the long run. If a patient visits your office and is complaining of pain felt in their muscles, bones and joints and cannot remember how the injury occurred, this is often a sign of an overuse injury. At this point, if rest, ice and elevation have not helped the patient recover, it may be time to refer them to a sports medicine specialist. “These injuries can turn into something major if they aren’t treated at the right time; so if you’re unsure, it’s always better to see a physician with a sports medicine background to give their recommendations.” Both Reuss and Orlando Orthopaedic Center recognize that ultimately learning about the cause of overuse injuries is a key factor in preventing them and through this education they hope to curb these injuries in youth in the community. These injuries, unlike acute injuries, can be prevented. Both SSI and Reuss place stress on listening to the body as a key factor in this. “Once pain is detected, it’s crucial to seek medical attention,” says Reuss. “Whether you are just noticing pain after playing, or it is affecting both your game and your life outside of your sport, Looking to reach doctors by direct mail or email broadcast? Call (407) 417-7400 or email [email protected] Central Florida Pulmonary Group, P.A. Serving Central Florida Since 1982 Specializing in: x x x x x x x x Asthma/COPD Sleep Disorders Pulmonary Hypertension Pulmonary Fibrosis Shortness of Breath Cough Lung Cancer Lung Nodules Our physicians are Board Certified in Internal Medicine, Pulmonary Disease, Critical Care Medicine, and Sleep Medicine Daniel Haim, M.D., F.C.C.P. Syed Mobin, M.D., F.C.C.P. Tabarak Qureshi, M.D., F.C.C.P. Daniel T. Layish, M.D., F.A.C.P., F.C.C.P. Eugene Go, M.D., F.C.C.P. Kevin De Boer, D.O., F.C.C.P. Francisco J. Calimano, M.D., F.C.C.P. Mahmood Ali, M.D., F.C.C.P. Andres Pelaez, M.D. Francisco J. Remy, M.D., F.C.C.P. Steven Vu, M.D., F.C.C.P. Pranav Patel, M.D., F.C.C.P. Ahmed Masood, M.D., F.C.C.P. Ruel B. Garcia, M.D., F.C.C.P. Downtown Orlando: 326 North Mills Avenue East Orlando: 10916 Dylan Loren Circle Altamonte Springs: 610 Jasmine Road 407.841.1100 phone | www.cfpulmonary.com | Most Insurance Plans Accepted 12 FLORIDA MD - APRIL 2012 VEIN & VASCULAR Post-Partum Venous Insufficiency and Varicose Veins: The Perks of Motherhood By John D. Horowitz, MD Pregnancy begets varicose veins, like the night follows the day. Few associations in healthcare are as definitive. Possibly the adage: “if a man lives long enough, he will get prostate cancer.” The joys of pregnancy and motherhood are tempered by the bodily changes women experience. Almost all pregnant women develop venous insufficiency, irrespective of the number of pregnancies and how healthy they remain throughout their pregnancies The hormones of pregnancy, the fluid shifts, the weight gain, and the pressure created by the gravid uterus compressing the abdominal venous return all serve to destroy the normal function of the vein system. Although the inciting factors subside as the pregnancy is completed and a women’s physiology returns to normal, the damage to her veins is irreversible and lingers, only to become noticeable years later often with great clinical sequelae. By way of review, the venous system relies on valves to maintain unidirectional blood flow returning to the heart. There is no pump to drive the venous system like the heart drives the arterial system. It is more passive, relying on valves to prevent retrograde flow. When these valves are incompetent, hydrostatic pressure gets transmitted to surface veins and subcutaneous tissues giving rise to the secondary effects of ambulatory venous hypertension and symptomatic varicose veins. vein therapy, endovenous laser ablation and ultrasound guided foam sclerotherapy. Most women take years after pregnancy to seek treatment for their post-partum venous reflux. While this may be due to a focus on their babies and toddlers, it more likely reflects the fact that it takes time for the valvular reflux created during pregnancy to translate into the ambulatory venous hypertension that causes symptoms from venous insufficiency. Symptoms are wide ranging and include prominent palpable varicosities that become painful and tender, generalized leg pain, tiredness, heaviness, and aching in the legs. A progressive disease, venous insufficiency often culminates in leg swelling, sclerotic skin changes around the calf region and the very tender maleolar complex known as corona phlebectasia if left untreated. The events of pregnancy create irreversible changes in a woman’s vein valve leaflets and forever destroy normal venous flow. When these valve leaflets become weakened, or incompetent, venous reflux occurs and creates ambulatory venous hypertension. There is a great deal of evidence in the Obstetric literature that even before the hydrostatic pressures of pregnancy take hold, the hormonal milieu of pregnancy has a degradative effect on the integrity of the vein valve leaflets. As early as the first trimester of pregnancy, long before the hydrostatic pressures are ever exerted, vein valve dysfunction begins. The weight gain, fluid shifts and gravity effects that take place later during the pregnancy only serve to make the impaired venous return exponentially worse. A particularly harsh form of pregnancy related venous reflux comes in the form of vulvar or labial varicosities. The elevated venous pressure in these cases is multifactorial, stemming from sapheno-femoral venous reflux, perineal venous reflux, and pelvic venous reflux through the ovarian veins and the pelvic circulation. Symptoms from these veins can be quite debilitating, especially during the congestion of menstruation, or during sexual activity. Luckily, these veins are amenable to minimally invasive FLORIDA MD - APRIL 2012 13 VEIN & VASCULAR Unfortunately, women have difficulty accessing the healthcare system for vein treatment because of inherent biases amongst physicians and patients alike that these problems are not serious enough to warrant therapy. Frequently, women use their Ob-Gyn as their primary care and feel uncomfortable or inappropriate speaking to their OB about their legs. As providers, many Ob-Gyn physicians don’t feel comfortable initiating the venous insufficiency conversation or referral. Consequently, many women with post-partum venous insufficiency never get to treatment. Venous reflux is a progressive problem that does not correct itself. While conservative measures such as compression therapy and weight management will control the side effects, they do nothing to address the underlying disease process. Subsequent pregnancies will only serve to worsen the problem, so it makes no clinical sense to wait until all intentions of subsequent pregnancies are complete. The recurrence rate of symptomatic venous reflux, even in the face of multiple subsequent pregnancies, is quite low when treated appropriately at the outset. Minimally invasive vein therapy in the form of endovenous saphenous and perforator vein ablation coupled with ultrasound guided foam sclerotherapy remains the state of the art method to eliminate the core problem of venous reflux and provide women long term relief from the deleterious effects of venous hypertension. John D. Horowitz, M.D. is Board Certified in both Vascular Surgery and Phlebology and is uniquely trained to offer patients the most advanced vein care possible. He graduated a member of the AOA Honor Medical Society from Temple University School of Medicine in 1986, from Temple University Hospitals General Surgery Residency in 1991, and from The Ohio State University Hospitals Vascular Surgery Fellowship in 1993. Dr. Horowitz is an active member in many nationally recognized societies including the Southern Vascular, Florida Vascular and Society for Vascular Surgery, as well as the American College of Phlebology. He is nationally renowned for his innovative practice of Minimally Invasive Vein Therapy, has presented his work at many national society meetings and has authored numerous journal articles and book chapters. The Central Florida Vein and Vascular Society is routinely used as a training site for physicians seeking to learn Minimally Invasive Vein Therapy. Dr. Horowitz may be contacted at 407-293-5944 or by visiting www.cfvein.com. Celebrating 40 Years of Orthopaedic Excellence Orthopaedic Thank You for Allowing Us to Serve You and Your Family! Foundation Visit www.OrlandoOrthoFoundation.org to see one of the many ways we are thanking our community for 40 years of success in Central Florida. 14 FLORIDA MD - APRIL 2012 Digestive and Liver Update Clinical Features and Diagnosis of Malabsorption (Part 1) By Harinath Sheela, MD INTRODUCTION Malabsorption refers to impaired absorption of nutrients . It can result from congenital defects in the membrane transport systems of the small intestinal epithelium or from acquired defects in the epithelial absorptive surface. Another factor that can interfere with nutrient absorption is maldigestion, which is due to impaired digestion of nutrients within the intestinal lumen or at the terminal digestive site of the brush border membrane of mucosal epithelial cells. Although malabsorption and maldigestion are pathophysiologically different, the processes underlying digestion and absorption are interdependent. As a result, in clinical practice the term malabsorption has come to denote derangements in both processes. Three steps are required for normal nutrient absorption: • Luminal and brush border processing • Absorption into the intestinal mucosa • Transport into the circulation CLINICAL FEATURES The clinical features of malabsorption depend upon the cause and severity of the disease. Malabsorption may either be global or partial (isolated). • Global malabsorption results from diseases associated with either diffuse mucosal involvement or a reduced absorptive surface. An example is celiac disease in which diffuse mucosal disease can lead to impaired absorption of almost all nutrients. The classic manifestations of global malabsorption are diarrhea with pale, greasy, voluminous, foul-smelling stools and weight loss despite adequate food intake. However, this spectrum of findings is relatively uncommon, even with generalized mucosal disease. The majority of patients have relatively mild gastrointestinal symptoms, which often mimic more common disorders such as irritable bowel syndrome. In some cases, anorexia, flatulence, abdominal distension and borborygmi may be the only complaints suggesting malabsorption; other patients may be asymptomatic. Clinical manifestations related to a specific micronutrient deficiency can predominate in some patients. As an example, iron deficiency anemia or osteopenia may be the only clue to the presence of celiac disease in some patients. • Partial or isolated malabsorption results from diseases that interfere with the absorption of specific nutrients. Defective cobalamin absorption, for example, can be seen in patients with pernicious anemia or those with disease (or resection) of the terminal ileum such as patients with Crohn’s disease. Isolated forms of malabsorption may present solely with symptoms that are attributable to the particular nutrient in question. Thus, the only evidence of malabsorption may be a low serum concentration of vitamin B12 in patients who have pernicious anemia. • DIAGNOSIS — The etiology of malabsorption can often be obtained from a detailed patient history, which can also exclude other causes of symptoms. As an example, a history of intestinal resection or chronic pancreatitis may suggest the diagnosis in patients with characteristic symptoms. Because symptoms may be absent or mimic other diseases, a routine battery of blood tests is often helpful as an initial step when malabsorption is suspected. Blood tests alone cannot establish a diagnosis of malabsorption but can provide supportive evidence. Furthermore, deficiencies of specific nutrients and vitamins may point towards the underlying cause and its duration . Several invasive and noninvasive tests are available to establish the cause of malabsorption. The malabsorption of fat is the most commonly used indicator of global malabsorption for two reasons: (1) among the macronutrients (fat, carbohydrates, and protein), the process by which fat is absorbed is the most complex and, therefore, it tends to be the most sensitive to interference from disease processes; and (2) it is the most calorically dense macronutrient and, therefore, its malabsorption is a critical factor in the weight loss that often accompanies malabsorptive disorders. If the history suggests a particular cause, testing can be directed to confirm the diagnosis. Further testing may not be necessary in patients who have gross steatorrhea (increased fecal fat excretion) with an obvious cause (such as cystic fibrosis or short bowel syndrome). The order of testing and choice of a particular test should be individualized while considering the availability and expertise needed for specialized testing. While many tests are established as gold standards for the diagnosis of particular forms of malabsorption, new tests continue to be developed and their diagnostic characteristics remain uncertain. Thus, optimal strategies for diagnosis are still evolving. An approach to patients with suspected malabsorption was proposed in a guideline issued by the World Organisation of Gastroenterology. Our general approach is as follows: • We obtain an assessment of stool fat. As a general rule, we begin with a qualitative assessment of fecal fat on a single specimen since it is easier to perform. We proceed with a quantitative assessment of a 72 hour stool collection on a 100 gram fat/day diet if the qualitative is negative and clinical suspicion remains FLORIDA MD - APRIL 2012 15 Digestive and Liver Update high. In those with increased fecal fat, we proceed with serologic testing for celiac disease and fecal elastase determination to exclude maldigestion due to pancreatic insufficiency. • Abdominal ultrasonography of the small and large intestine is not used commonly in the United States where a small bowel followthrough, abdominal computed tomography (CT) scan, magnetic resonance enterography, or endoscopy tends to be preferred as the initial imaging modality. • We perform a colonoscopy with intubation of the terminal ileum. A sigmoidoscopy may be sufficient in younger patients (<45) since the yield is similar to colonoscopy (except if Crohn’s disease is suspected). • We obtain additional testing if a specific cause is obtained on the history or physical examination. By contrast, further testing may not be needed in patients who have gross steatorrhea with an obvious cause (such as cystic fibrosis or short bowel syndrome). Nevertheless, when evaluating diarrhea in short bowel syndrome, it is particularly important to perform sufficient diagnostic tests to distinguish between diarrhea arising from fat malabsorption (steatorrhea) and diarrhea arising from the malabsorption of bile acids, since the management of these two conditions is diametrically opposite in many respects. Imaging tests — In many cases, evaluation of malabsorption begins with endoscopy and/or barium studies. Endoscopy and pancreatic imaging — The gross morphologic appearance on upper gastrointestinal endoscopy may suggest the presence of malabsorption but an intestinal biopsy provides the essential diagnostic information. A cobblestone appearance of the duodenal mucosa is seen in Crohn’s disease, Validated Quality International Academy of Compounding Pharmacists while reduced duodenal folds and scalloping of the mucosa may be evident in celiac disease. The unusual finding of multiple jejunal ulcers may indicate the presence of jejunoileitis or lymphoma. Use of vital dyes may be helpful in evaluating patients with celiac disease with partial villous atrophy since the abnormalities can be patchy and the duodenum may appear normal during standard endoscopy. Indigo carmine dye spraying is more accurate for identifying patients with partial atrophy than standard endoscopy (91 versus 9 percent in one series), and is also useful for directing biopsies in patients with patchy villous atrophy. Small bowel biopsy is safe and can help establish the diagnosis. Tissue should be obtained distal to the ampulla of Vater using biopsy forceps passed through a gastroduodenoscope or enteroscope. Obtaining four biopsies at different sites optimizes the like• Now accepting your toughest lihood of obtaining a diagnosis. patient or medication challenge Imaging of the pancreas by CT, endo• Personalized Medicine scopic retrograde cholangiopancreatography • Community Clinical Pharmacy (ERCP), magnetic resonance cholangiopancreatography (MRCP), or ultrasonography • A Drug Shortage Resource may be helpful in the diagnosis of chronic pancreatitis and may be critical for distinFor more information please call guishing benign from malignant causes. Sequential dilation and sacculation of the pancreatic duct are pathognomonic of chronic or visit us at 393 Maitland Avenue, pancreatitis of chronic pancreatitis. However, a normal ERCP does not exAltamonte Springs, FL 32701 clude the presence of pancreatic exocrine www.makerx.com insufficiency. Direct pancreatic intubation tests, such as the secretin stimulation test, Central Florida’s ONLY PCAB-Accredited™ Compounding Pharmacy! The MacGyvers of Compounding! 407-260-7002 or 800-224-7711 16 FLORIDA MD - APRIL 2012 Digestive and Liver Update still constitute the most sensitive means of diagnosing pancreatic insufficiency in centers in which it is performed accurately (sensitivity and specificity of approximately 80 to 90 percent). The test involves intubation of the duodenum and the collection of pancreatic juices after intravenous secretin injection. Barium studies — An upper gastrointestinal series with small bowel follow-through or enteroclysis (a double contrast study performed by passing a tube into the proximal small bowel and injecting barium and methylcellulose) can provide important information about the gross morphology of the small intestine. As an example, identification of small bowel diverticula and other anatomic abnormalities associated with bacterial overgrowth is best achieved with barium studies. Barium studies can also identify mucosal diseases that are not easily accessible by endoscopy. Although it is generally accepted that the radiologic findings in malabsorption are nonspecific, barium studies can be effective at identifying the disease process responsible for the malabsorption. Wireless capsule endoscopy — Wireless capsule endoscopy allows for visualization of the entire small bowel and allows for much more detailed evaluation of small bowel mucosal disease than barium studies. Thus, it may have a role in evaluating suspected small bowel disease (such as Crohn’s disease) associated with malabsorption. Because of the risk of retention, wireless capsule endoscopy should generally be avoided in patients with known or suspected small bowel strictures. SUMMARY AND RECOMMENDATIONS •The clinical features of malabsorption depend upon the cause and severity of the disease . •The etiology can often be obtained from a detailed patient history, which can also exclude other causes of symptoms. As an example, a history of intestinal resection or chronic pancreatitis may suggest the diagnosis in patients with characteristic symptoms. Deficiencies of specific nutrients and vitamins may also identify the underlying cause and its duration. •Because symptoms may be absent or mimic other diseases, a routine battery of blood tests is often helpful as an initial step when malabsorption is suspected, although blood tests alone should not be considered as being sufficient to establish a diagnosis. •Several invasive and noninvasive tests are available to establish the cause of malabsorption. If the history suggests a particular cause, testing can be directed to confirm the diagnosis. Further testing may not be necessary in patients who have gross steatorrhea (increased fecal fat excretion) with an obvious cause (such as cystic fibrosis or short bowel syndrome). •The order of testing and choice of a particular test should be individualized while considering the availability and expertise needed for specialized testing. While many tests are established as gold standards for the diagnosis of particular forms of malabsorption, new tests continue to be developed and their diagnostic characteristics remain uncertain. Thus, optimal strategies for diagnosis are still evolving. Our approach is described above. Harinath Sheela, MD moved to Orlando, Florida after finishing his fellowship in gastroenterology at Yale University School of Medicine, one of the finest programs in the country. During his training he spent significant amount of time in basic and clinical research and has published articles in gastroenterology literature. His interests include Inflammatory Bowel Diseases (IBD), Irritable Bowel Syndrome (IBS), Hepatitis B, Hepatitis C, Metabolic and other liver disorders. He is a member of the American Gastroenterological Association (AGA), the American Society for Gastrointestinal Endoscopy (ASGE) and the American Association for the Study of Liver Diseases (AASLD) and Crohn’s Colitis foundation (CCF). Dr. Sheela is a Clinical Assistant Professor at the University of Central Florida School of Medicine. He is also a teaching attending physician at Florida Hospital Internal Medcine Residency and Family Practice Residence (MD and DO) programs. )SNTITTIMEYOUCALLED THEMEDMALEXPERTS $ANNA'RACEY IS A BOUTIQUE INDEPENDENT INSURANCE AGENCY WITH A STATEWIDETEAMOFSPECIALISTSDEDICATEDSOLELYTOINSURANCECOVERAGE PLACEMENTFOR&LORIDASPHYSICIANSANDSURGEONS 7ITH OFlCES LOCATED THROUGHOUT &LORIDA $ANNA'RACEY WORKS ON BEHALFOFPHYSICIANSWELLBEYONDMANAGINGTHEIRINSURANCEPOLICY "Y SPEAKING WRITING FREQUENTLY PUBLISHED ARTICLES AND LOBBYING IN 4ALLAHASSEEWEHOPETOEFFECTPOSITIVECHANGE INTHEHEALTHCAREINDUSTRY &OR A NOOBLIGATION MEDICAL MALPRACTICE INSURANCEQUOTECALL$AN2EALEAT Delray Beach: 800.966.2120 • Orlando: 888.496.0059 • Miami: 305.775.1960 • Jacksonville: 904.388.8688 [email protected] • www.dannagracey.com FLORIDA MD - APRIL 2012 17 FERTILITY The Future of Robotic Microsurgical Training – New Advances at Winter Haven Hospital By Sijo J. Parekattil, MD What is Robotic Assisted Microsurgery? Robotic assisted surgery has had a tremendous impact in surgical procedures such as the removal of the prostate for prostate cancer and for kidney cancer surgery. The benefits for the patient are related to a possible quicker recovery and smaller incisions. Robotic assistance may aid surgeons in performing these otherwise complex procedures in a minimally invasive manner. Under the direction of Sijo J. Parekattil, M.D., the only dual fellowship trained robotic and microsurgery urology specialist in the country, a new robotic microsurgery collaborative program has been created between Winter Haven Hospital and the University of Florida. This robotics program has developed new robotic assisted microsurgical procedures to help in treating conditions such as male infertility and chronic testicular or groin pain. These new procedures utilize the robotic platform instead of a pure microsurgical platform to provide enhanced magnification, scaling of motion and elimination of tremor for extremely complex microsurgical procedures. This center is the leading program in the world performing such robotic assisted microsurgery – over 700 procedures have been performed so far (the largest experience of this kind in the world). What kinds of treatment options are available with this new technology? Some of the procedures being performed are: 1)Robotic assisted microsurgery for vasectomy reversal and congenital obstruction repair (such as cystic fibrosis vasal obstruction) 2)Robotic assisted microsurgical varicocelectomy for the treatment of varicoceles in men 3)Robotic assisted microsurgical testicular sperm extraction (Robotic Micro TESE) to detect and collect sperm from the testicle in men who have no sperm in the ejaculate 4)Chronic testicular and groin pain – novel robotic assisted microsurgical targeted neurolysis or denervation of the spermatic cord to treat this condition How can surgeons be trained to acquire these new Robotic Microsurgery Skills? This article is going to focus on some new research work at Winter Haven Hospital & the University of Florida on the development of two new training models for surgeons who would like to acquire robotic microsurgical skills. 18 FLORIDA MD - APRIL 2012 a) A Novel Synthetic Vas Deferens Model for Microsurgical Training Microsurgical vasectomy reversal is a technically challenging procedure. Our current training models for microsurgical skills training for this procedure include live rodent and cadaver vas deferens models – both of which are expensive and require appropriate training lab facilities. The goal of this study was to develop an inexpensive, easily accessible synthetic vas deferens (SVD) model for microsurgical skills training. Methods: A synthetic vas deferens (SVD) model was developed based on an inexpensive hydrocarbon material (SynDaver Labs, Tampa) as shown in Figure 1. Mechanical tissue shear and puncture properties where modeled to mimic human vas deferens tissue. The shape, diameter and lumen size was based on 6 human vas deferens samples. The new model was then tested on 21 trainee microsurgeons during a hands-on microsurgical training FERTILITY lab. Measures recorded where ease of use, tactile similarity to human vas and suturing ability. Results: Mean width and wall thickness for the human vas was 5.08mm and 1mm, respectively. For SVD, 5.08mm and 2mm, respectively. For shear (break point) testing, the mean break stress was 12.07psi for SVD and 12.16psi for human vas (statistically similar). For puncture testing (1mm blunt needle inserted into tissue at 50mm/min), the mean peak load for 7 SVD samples was 9.71N, and 14.53N for 6 human vas samples (p = 0.02). During the 21 microsurgeon trainee lab, all the surgeons reported ease of use, tactile sensation similar to human vas and ability to suture an anastomosis similar to human vas. There were 3 minor complaints: 1) lack of consistency of the vas lumen size along the length of the SVD in some samples, 2) diffusion of the microdots placed on the transected SVD surface (used during the microdot vasovasostomy technique), and 3) difficulty in securing the SVD to the vasovasostomy holder in some cases where the SVD outer lining was very smooth and slippery. Conclusion: The preliminary results in the mechanical and clinical testing of the synthetic vas deferens model appear promising. Further refinements to the model have been made based on the above feedback. This model may provide a very cost-effective, portable alternative to our current microsurgical training models. b) Robotic Assisted LEGO® construction as a model for Robotic Microsurgery Skills Training The application of robotic assisted microsurgery has been expanding over the last few years. However, there are limited structured training protocols for robotic microsurgical skill development. The existing microsurgical training models (rodent and cadaver models) are also quite tedious and expensive. Our goal was to assess the use of robotic assisted Lego construction for robotic microsurgical skills training and compare it to our current standard. Methods: 10 trainees (6 medical students and 4 urology residents) were enrolled in the study (all where robotic surgery naïve). The trainees where randomized into two arms: 1) a test group and 2) a control group. The test group performed 5 sessions: 1 robotic assisted microsurgical vasovasostomy on a biosynthetic vas deferens model (anastomosis with 4 double armed 10-0 nylon sutures using microdot technique) – this was the pre-training test procedure, 3 training sessions where the trainee built a 77 piece Empire State Building Lego® set to completion with robotic assistance using all 3 instrument arms, and then a final test session vasovasostomy on the vas deferens model. The control group also performed 5 sessions: they performed 5 repetitive robotic assisted vasovasostomy procedures on the vas deferens model – an initial pre-training test anastomosis, 3 training vasovasostomy sessions and then a final test anastomosis. The pre-training vasovasostomy was then compared to the post-training vasovasostomy for all trainees: duration, number of sutures used, suture breaks, needle bends, distance between suture placement and microdot where compared (a scoring methodology was developed). Results: The mean pre-training vasovasostomy measures did Figure 1. Synthetic vas deferens during robotic assisted microsurgical vasovasostomy training. Figure 2. Robotic Assisted Lego® Construction Training not differ significantly between the Lego® and control arms. Mean duration of the anastomosis before and after training was 64.5min and 28.3min (Lego® test group); 88.5min and 34min (control group), respectively. Mean number of sutures used, needle bends and suture breaks significantly decreased after training in both arms. The mean quantitative scores of the first test anastomosis were 2 (Lego® group) and 0.5 (control group). These scores improved after training to 10.25 (Lego® group) and 5.5 (control group). The score improvement after training did not differ significantly between the Lego group and the control group (p = 0.25). Conclusion: Although this is a small sample size, this preliminary study appears to indicate that robotic assisted Lego® construction may provide a comparable training model to develop robotic assisted microsurgical skills. Sijo J. Parekattil, MD, is Director of Urology & Robotic Surgery for Winter Haven Hospital and University of Florida, Winter Haven, FL, and is an Assistant clinical professor of Urology and an Adjunct professor of Bioengineering. He has dual fellowship training from the Cleveland Clinic Foundation, Cleveland in Laparoscopy/Robotic Surgery and Microsurgery and was an Electrical Engineer prior to his medical training and thus has interests in surgical techniques incorporating technology, robotics and microsurgery. Dr. Parekattil also runs a dedicated Male Infertility and Groin Pain/Testicular Pain Clinic at Winter Haven Hospital, Winter Haven (863-292-4652 or www.roboticinfertility.com) As an infertility patient himself at one point, he is truly dedicated to these patients. He may also be contacted at [email protected]. FLORIDA MD - APRIL 2012 19 Proactive Pointers to Fight Small Business Fraud Preventive safeguards can protect business finances and relieve anxiety By Joe Rusnic Attention medical practice owner: What measures are you taking to protect your practice from fraud? According to a 2010 report from the Association of Certified Fraud Examiners (ACFE), incidents of occupational fraud are 31 percent more likely to occur at small businesses as opposed to larger companies. To add insult to injury, as many as 40 percent of small businesses owners are embezzlement victims, and a staggering one-third of all bankruptcies are the direct result of internal theft. More alarmingly, a recent TD Bank Small Business survey found that although nearly three-quarters of American small business polled are incorporating some steps to protect their business, only one percent of respondents cite falling victim to fraud as a top business concern, even as cases of criminal fraud are on the rise. Here are five proactive steps you can take immediately to help prevent fraud. Remember, the best defense is a good offense! While conducting business online, be aware of “phishing” - an electronic scam that attempts to obtain confidential personal or financial information from its target. It takes the form of a fake message, usually an email, which appears to be from a financial institution or service provider. While some emails are easily identified as fraudulent, including some containing enticing headlines, others may appear to come from a legitimate address. Never reply to any email or pop-up message that requests you to update or provide personal information. Manage finances using secure online banking. The web isn’t the only place where thieves can steal valuable information. Some of your own employees and outside parties can steal important mail, credit card information or checks and commit fraud. Printed financial statements, social security numbers and other sensitive papers should be disposed properly using a shredder or saved in a securely locked device. To avoid the hassle of handling several papers, banks such as TD Bank allow customers to opt out of paper statements and receive online statements instead. Technological advances have even put photocopiers at risk. Most photocopiers built since 2002 contain a hard drive that stores every image scanned, copied or emailed. When a business sells or upgrades their copier, the machine is usually cleaned up and reconditioned, but often times the hard drive is left intact and isn’t scrubbed. Once resold, it’s possible for anyone to simply pop out the hard drive, and access and sell confidential information, such as income tax and bank records, social security numbers, and birth and medical records. Treat documents in the standard office copier just as they would any printed document, and guard that information accordingly. Banks and other financial institutions are at the forefront of developing and using security measures that help ensure financial information remains confidential and safe. Online banking is a secure and essential tool for any small business owner. The benefits of this useful service include 24/7 access to real-time information, account transfers and payment management. You can easily schedule and manage your payments, submit remittance information, and have an audit trail of all transactions. It’s important to check your account activity regularly. Having instant access to your history helps you closely monitor your account for any discrepancies. If you see any, contact your financial institution immediately. Many banks, including TD Bank, also offer free (and secure) online bill pay – saving you money on postage costs and mitigating the chance of a paper check being lost or stolen in the mail. Protect computer systems and practice online awareness. Being complacent about cyber protection can lead to the compromise of critical information and detrimental consequences for your business. Every computer at home and in the office should have installed and regularly updated firewalls and antivirus software. 20 FLORIDA MD - APRIL 2012 Given the influx of new digital technologies and operational tools available for small business owners, it’s increasingly important to learn about the latest trends and techniques used by cyber criminals. If an offer received via email or on a website sounds too good to be true, it probably is! Safely handle sensitive documents and financial statements. Obtain fidelity insurance. Crime and fraud-related losses generally aren’t covered by property insurance policies. As a result, it’s important to protect money losses from workplace fraud. Fidelity insurance protects your business against criminal acts such as robbery, embezzlement, forgery and credit card fraud. Liabilities secured under this type of insurance usually include money loss coverage (burglary or theft) and employee dishonesty (embezzlement and forgery). According to the ACFE, 80 percent of workplace crime and abuse is performed by employees. Tough economic times often result in increased incidents of fraud and embezzlement. Although fidelity insurance means an additional cost for your business, it will save a lot of headaches should your business fall victim to workplace fraud. Search for low rates and partner with a broker who can help you shop for the best deal. For instance, TD Insurance can offer an affordable and comprehensive solution for small business owners, including protection of property, general liability and umbrella liability. If you think you’re a victim of business fraud, immediately contact the fraud department of any of the three major credit bureaus to place a fraud alert on your credit file. Also, contact your banks, credit card issuers and other creditors where your finances and information are available. TD Bank works hard with its customers to prevent fraud and takes several measures to protect your privacy. Visit our Online Security Center for more tips at www.tdbank.com/security. Following these five preventive tips will help protect your finances and allow you to focus on the success of your business! Joe Rusnic is Regional Vice President of TD Bank. He may be contacted by email at [email protected] or by calling 407-622-3536. Incorporate appropriate checks and balances. Every small business owner should perform an internal review and assessment of company finances on a monthly basis. Make sure payment amounts match all invoices and check for any missing documents. Running random audits or having a third party audit your books once a year will show your employees you are serious about fraud and deter them from committing deceptive acts. Looking to reach doctors by direct mail or email broadcast? Call (407) 417-7400 or email [email protected] Jon Wiese, MD BRINGING SPECIALIZED HEALTHCARE TO OVIEDO Backed by the strength of South Seminole Hospital, the expert team at Orlando Health Physician Specialists provides Oviedo residents general surgery and pulmonology services in a location that is convenient and close to home. Jon Wiese, MD, specializes in general surgery, including laparoscopic and other minimally invasive procedures, hernia repair, gallbladder and other surgeries. Antonio Rodriguez, MD, specializes in pulmonology, including the treatment of asthma, COPD, sleep disorders and other respiratory conditions. Accepting New Patients Both physicians are accepting new patients at the Oviedo location, as well as at their established Longwood practices. For more information, please call 321.842.3300. Antonio Rodriguez, MD Orlando Health Physician Specialists 1000 W. Broadway St., Ste. 105-A Oviedo, FL 32765 southseminolehospital.com/oviedo 11-ORS-035 FLORIDA MD MAGAZINE JAN.indd 1 12/22/11 5:45 PM FLORIDA MD - APRIL 2012 21 Barrett’s Esophagus: A Pre-Cancer Condition By Irteza Inayat, MD Barrett’s esophagus is caused by chronic gastroesophageal reflux disease (GERD). Left untreated, Barrett’s esophagus may progress to high-grade dysplasia and, in approximately 1% of cases to, esophageal adenocarcinoma. Up to 40% of the US population have symptoms of GERD at least once per month. Up to 20% of patients sent for EGD for GERD symptoms will have Barrett’s esophagus. Prevalence estimated to be close to 7% in the general population of patients >50. Short segment Barrett’s is more common than long segment. 5.2% of patients did not have GERD symptoms. SCREENING RECOMMENDATIONS FOR BARRETT’S ESOPHAGUS I. History of GERD > 5 years II. White Race III. Male Sex IV. Age >50 V. Family History of Barrett’s / EAC Gastroesophageal reflux disease (GERD): “Symptoms or mucosal damage produced by the abnormal reflux of gastric contents into the esophagus.” Barrett’ Esophagus (BE): A condition in which the stratified squamous epithelium lining the esophagus is replaced by specialized intestinal-type columnar epithelium. Esophageal Adenocarcinoma (EAC): • The incidence of EC has increased by 500% since 1970’s • Highly lethal with a 5-year survival rate of <15% • Barrett’s esophagus increases the risk of developing esophageal cancer 50-fold Treatment Options • Medical Rx: All patients should be on PPis • Surgery: High morbidity (64%) and mortality (6%) Dr. Irteza Inayat can be reached at Osceola Regional Medical Center, 700 West Oak Street, Kissimmee, FL 34741, 407-846-6747. For more information please visit our website at www.OsceolaRegional.com. •Endoscopic Therapy (Radiofrequency Ablation- RFA) BÂRRX® Radiofrequency ablation (RFA) procedure is an outpatient procedure that entails standard flexible esophagoscopy. With application of RFA energy to ablate the Barrett’s tissue with precise depth and takes about 30 minutes. There is subsequent re-growth of normal squamous esophageal mucosa, when coupled with medical or surgical control of acid reflux. RFA has been shown to obliterate non-dysplastic Barrett’s mucosa and restore a normal squamous mucosa with five year follow up. Goals of RFA therapy are: • Elimination of the entire at risk mucosa • Decrease the need for frequent surveillance • Minimize complications: Recurrence, strictures, bleeding, etc 22 FLORIDA MD - APRIL 2012 BÂRRX® Radiofrequency Ablation Procedure Medical Malpractice Expert Advice CLOSING THE MALPRACTICE COVERAGE GAP: Carrying Separate Entity Coverage For Your Practice By Matt Gracey and Dan Reale Danna-Gracey – The Malpractice Insurance Experts Many physicians are not aware of the importance and relatively low cost of purchasing separate-entity coverage for their practice. A separate-entity layer of coverage can protect the physician from a recorded loss if the claim can be settled under separate-entity coverage. This is a real advantage if the physician can avoid having a practice entity claim counted against them. Separate-entity coverage can save the physician a great deal of time, frustration, the risk of much higher premiums, and/or even cancellation of their coverage altogether. The benefits of this low-cost supplemental coverage should not be overlooked if you wish to avoid the old adage of being caught “penny wise and pound foolish.” Physicians have a difficult task in determining how much malpractice coverage they need to protect them from a claim. Ideally, your limits of insurance should be adequate to cover you and your practice in any “worst case” event. Those who simply look for the lowest premium amount force more personal risk upon themselves than they bargained for - or rather, failed to bargain for. Because each practice is unique, you should discuss whether you carry adequate insurance, along with all the coverage available to you, with a licensed and professional insurance agent on a regular basis. Malpractice insurers typically offer a “shared” limit of coverage for the entity at little or no extra premium charge. Shared-entity coverage forces the named insured physician(s) to share their individual coverage limit with the practice entity. Every malpractice policy should identify the registered practice name along with each physician regardless of whether you have a shared or separate limit of coverage for the practice entity. The premium amount to purchase separate-entity coverage is roughly 10% – 30% of the physician’s annual premium rate. Larger physician groups are more likely to be charged near 10% of each physician’s annual premium rate. Separate-entity coverage will usually stack onto the physician’s individual coverage, where the premium rate is often less than if you chose to purchase higher individual coverage limits. This is why we recommend purchasing separate-entity coverage and benefiting from stacking your coverage before you consider purchasing higher liability limits. Consider that an estimated 2/3 of all malpractice cases arise from “communication” errors rather than from a missed diagnosis or surgical error by the physician. If the claim is not directly attributed to the physician, then this is often referred to as Matt Gracey Dan Reale a “back office” type claim. Carrying separate-entity coverage will often satisfy a back-office claim without requiring the physicians’ individual coverage assistance. This can also relieve the physician from having a report filed against them with the National Practitioner Data Bank (NPDB). Moreover, the physician may retain their loss-free premium discount rather than paying a higher premium surcharge or possibly avoid being cancelled all together. Many insurance carriers will stack the entity limit onto the physician’s individual coverage limit when both are named in a claim or lawsuit. For example, a $250,000 individual physician’s limit may stack onto a separate-entity limit of $250,000 and bring a combined $500,000 liability limit to settle the claim. There is the possibility that the physician’s coverage may not be required and they may be insulated from a back-office-type claim described above. There is also the possibility that both the physician’s limit and the entity limit are required to settle the claim. Simply put, these significant advantages are available only when separate-entity coverage is purchased for the practice. At the bottom of this article are a few common claim scenarios in which physicians neglected to carry separate-entity coverage and experienced serious consequences as a result. Many physicians were led to believe the common falsehood that by limiting their malpractice coverage they would become less of a target for lawsuits. First, you cannot insulate your practice from a lawsuit for any reason (except under sovereign immunity for non-profits). The risk of a lawsuit being made has never changed regardless if there is inadequate coverage or no coverage at all. Plaintiff attorneys are making a much more proactive stand now by taking action to make examples of physicians who do not carry adequate coverage. Some physicians are simply willing to take on more personal risk than others, but it is best to know all the options that are available to you in any case. Since malpractice rates have fallen to their lowest level in years, you can now shop for coverage bargains rather than leaving a gap in your coverage. You may be surprised how low premium cost can be to close any coverage gap. Of course, nobody wishes to be caught “penny wise and pound foolish” and then be forced into these difficult outcomes described below. Common Claim Scenario #1 – A patient fails to receive a FLORIDA MD - APRIL 2012 23 Medical Malpractice Expert Advice problematic test result because it never reached the physician and was not discovered until many months later. If there is only shared entity coverage (not separate), then the claim must be settled by the physician’s individual limit and reported against them with the NPDB. The physician will likely lose their claim-free discount, pay an additional premium surcharge, or maybe have their coverage cancelled altogether. This is how a physician may be forced into the non-standard, secondary insurance market where the premium cost is greater for limited insurance coverage. Had the physician carried separate entity coverage, then the claim might have been resolved without requiring the physician’s individual coverage, the penalty of higher premium, and/or a report to the NPDB might have been avoided. Common Claim Scenario #2 – A licensed practice employee is sued along with a supervising physician when the physician carries only shared entity coverage. Again, there is no separate entity coverage to manage the claim and any liability must be charged against one or more of the physician’s individual coverage limits. In a recent claim it was necessary to charge a second physician that was not involved with the patient simply because the first physician’s coverage limit was not sufficient to settle the claim. Although the second physician never actually saw the patient, their premium was increased along with the first primary physician because both policies were needed to 1 6/30/11 10:57 AM Page 1 settle the claim. The second physician absolutelyfl-md-jewett-july_Layout would not have been involved if separate entity coverage had been available. Danna-Gracey is an independent malpractice insurance agency with offices located in Delray Beach, Orlando, Jacksonville & Miami. Our insurance specialists can be reached anytime by contacting our toll-free number at 1800-966-2120. "Jewett made my family feel like we were part of their family." Looking to reach doctors by direct mail or email broadcast? Call (407) 417-7400 or email [email protected] Coming Next Month: The cover story focuses on the OB Hospitalists and the new OB ED at Halifax Health in Daytona Beach. There is also a special feature about Olga Ivanov, MD and Florida Breast Health Specialists at Celebration Health. Editorial focuses on Women’s Health and Advances in Cosmetic Surgery. 24 FLORIDA MD - APRIL 2012 Go to www.jewettortho.com and see the O’Lenick’s full story Jewett has a WALK-IN to make your summer easy and stress free! No appointment necessary! Monday - Thursday: 7:30am - 8:00pm Friday: 7:30am - 4:00pm Saturday: 9:00am - 3:00pm Stirling Center 701 Platinum Point On Rinehart Road Lake Mary, FL 32746 407.206.4500 www.jewettortho.com A tradition of care powered by innovation PHARMACY UPDATE DRUG SHORTAGES By Sam Pratt, RPh Voltaren (Diclofenac Gel 1%) -- currently unavailable, manufacturer backorder. Endo is the sole supplier of Voltaren gel and they cannot provide a reason for the shortage. No product is available and the company cannot estimate a release date. Messages and alerts like this are becoming all too common these days. When a commercially available medication becomes unavailable it causes an interruption in therapy, compromises or delays medical procedures, medication errors when trying to find an alternative. There has been a steady supply decline for about 15 years and building over time. Some of the problems began in the mid-1990’s when hurricanes hit Puerto Rico and knocked out several drug manufacturing facilities. There have also been many drug company mergers recently which results in a smaller quantity of medication available and certain medications are eliminated altogether. Some point a finger to government policies that drive down reimbursement for old-line generics, which discourages pharmaceutical industry investment in low-profit therapeutic categories that are difficult to produce. Whatever the reason may be, this is not a short term issue. We need to find alternative sources or solutions for these drug shortages. In order for hospitals and retail pharmacies to meet their patient’s needs they now have to rely on outside sources or attempt to compound the items themselves. To do this in their facility they would have to buy the raw chemical, make it from scratch, bottle it, and have it tested. That requires having more staff, training them and becoming USP Chapter 797 certified to prepare sterile products. Compounding pharmacies do this every day. We are trained, certified and have the raw ingredients necessary to make many items that are currently unavailable from the manufacturer. Voltaren Gel is just one of those products. Compounding pharmacies specialize in personalized, custom medications for each patient. David G. Miller, RPh, president of the International Academy of Compounding Pharmacies said, “Compounding pharmacies play a vital role in filling the gaps that drug shortages produce and they continue to be a vital resource for our nation’s health care system.” ASHP has warned hospitals to beware of compounding pharmacies, stating; “Caution is warranted because preparations from these pharmacies may not meet applicable state or federal standards (e.g., United States Pharmacopeia chapter 797 or FDA labeling requirements). The sources of raw materials used by compounding pharmacies have been questioned, and apparent lapses in quality control have resulted in serious patient injury, including death.” Pharmacy Specialists is proud to be the only pharmacy in all of Central Florida and one of only 129 pharmacies in the country that are accredited by the Pharmacy Compounding Accreditation Board (PCAB). We meet or exceed ALL standards for sterile as well as non-sterile compounding and we are the only USP <797> and USP <795> validated compliant pharmacy in all of central Florida. Are any of these drug shortages affecting your patients: nystatin 100,000U suppositories, levothyroxine sodium (T4)/liothyronine (T3), ergotamine tartrate 1mg/caffeine 100mg, paregoric (alternate), midazolam injection? Send us your toughest challenge – medication or patient – and we will help you solve your problem. Compounding pharmacists at Pharmacy Specialists can be a solution for you. Currently, Sam Pratt, RPh at Pharmacy Specialists is the only Full Fellow of the International Academy of Compounding Pharmacists in the Central Florida area. Call Pharmacy Specialists to check with a clinical pharmacist for suggestions and recommendations. For additional information please call (407)260-7002, FAX (407) 2607044, Phone (800) 224-7711, FAX (800) 224-0665. Be sure and check out our NEW and IMPROVED website at www.floridamd.com! FLORIDA MD - APRIL 2012 25 PULMONARY AND SLEEP DISORDERS IDIOPATHIC PULMONARY FIBROSIS By Y. Daniel Haim, MD, FCCP DEFINITION: IPF is defined as a specific form of chronic, progressive fibrosing interstitial pneumonia of unknown cause, recurring primarily in older adults, limited to the lungs, and associated with histologic and/or radiographic pattern of UIP defined below. The definition of IPF requires the exclusion of other forms of interstitial pneumonia, including other idiopathic interstitial pneumonias and ILV associated with environmental exposure, medication, or systemic disease. CLINICAL PRESENTATION: IPF should be considered in all adult patients with unexplained chronic exertional dyspnea and commonly presents with cough, bibasilar inspiratory crackles, and finger clubbing. The incidence of the disease increases with older age, with presentation typically occurring in the sixth and seventh decades. Patients with IPF aged less than 50 years are rare, such patients may subsequently manifest with overt features of an underlying connective tissue disease that was subclinical at the time IPF was diagnosed. More men have been reported with IPF than women, and the majority of patients have a history of cigarette smoking. INCIDENTS AND PREVALENCE: There are no large scale studies of the incidence or prevalence of IPF on which to base formal estimates. One study in the United States estimated the incidents of IPF to be between 6.8 and 16.3 per 100,000 persons, using a large data base of health claims in a health plan. Prevalence estimates for IPF have varied from 2 to 29 cases per 100,000 in the general population. The wide range in these numbers is likely explained by the previous lack of uniform definition used in identifying cases of IPF, as well as differences in study design and populations. POTENTIAL RISK FACTORS: Although idiopathic pulmonary fibrosis is, by definition, a disease of unknown etiology a number of potential risk factors have been described. 1.Cigarette smoking – smoking is strongly associated with IPF, particularly for individuals with a smoking history of more than 20 pack years. This applies to familial as well as sporadic IPF. 2.Environmental exposure – increased risk for IPF has been found to be associated with a variety of environment exposures. A significant increased risk has been observed after exposure to metal dust and wood dust, farming, raising birds, hair dressing, stone cutting and polishing, and exposure to livestock and to vegetable dust, and animal dust have also been associated with IPF. 26 FLORIDA MD - APRIL 2012 3.Microbial agents - several studies have investigated the possible role of chronic viral infection in the etiology of IPF. Most research has been focused on Epstein –Barr virus and Hepatitis C. 4.Gastroesophageal reflux – several studies have suggested that abnormal acid gastroesophageal reflux; through it is presumed association with microaspiration is a risk factor for IPF. 5.Genetic factors - Familial pulmonary fibrosis – Although accounting for less than 5% of total patients with IPF familial forms of IPF have been reported. The most likely mode of genetic transmission of pulmonary fibrosis in familial cases is autosomal dominance with variable penetration. DIAGNOSTIC CRITERIA: The diagnosis of IPF requires the following: 1.Exclusion of other causes of ILD such as domestic and occupational environmental exposures, connective tissue disease, and drug toxicity. 2.The presence of UIP pattern on high resolution CT (HRCT) in patients not subjected to surgical lung biopsy. 3.Specific combination of HRCT and surgical lung biopsy pattern in patients subjected to surgical lung biopsy. Thus the accuracy of diagnosis of IPF increased with clinical, radiographic, and histologic correlation and can be accomplished with multiple disciplinary decisions among experience clinical experts in the field of ILDs. NATURAL HISTORY OF IPF: The natural history of IPF has been described as a progressive decline in subjective and objective pulmonary function until eventual death from respiratory failure, or complicating comorbidity. Available longitudinal studies do not allow a clear assessment of a median survival in IPF. Several retrospective longitudinal studies suggest the median survival time from two to three years from the time of diagnosis. However, more recent data from clinical trials of patients with preserved pulmonary function suggests this may be underestimated. There appears to be several possible natural histories for patients with IPF. For a given patient, the natural history is unpredictable at the time of diagnosis. The majority of patients demonstrate a slow gradual progressive course over many years. Some patients remain stable while others have an accelerated decline. Some patient may experience episodes of acute respiratory worsening. It is unknown if these different natural histories represent distinct phenotypes of IPF, or if the natural history is influenced by geographic, ethnic, culture, race, or other factors. Other comorbid PULMONARY AND SLEEP DISORDERS conditions such as emphysema and pulmonary hypertension may impact the disease course. DEFINITION OF UIP PATTERN: tion and treatment of comorbid conditions, such as pulmonary hypertension and emphysema. Education in various components of supportive care should be offered to all patients with IPF. Supportive care may be preferred as the sole treatment option for many patients given the lack of proven therapy. Inclusion and exclusion criteria for clinical trials vary so we provide all patients with information regarding participation in randomized clinical trials whenever appropriate trials are available. Patients with mild to moderate disease are frequently ideal candidates for clinical trial as many limit participation to patients with early disease. HRCT features: HRCT is an essential component of the diagnostic pathway in IPF. UIP is characterized on HRCT by the presence of reticular opacities, often associated with traction bronchiectasis. Honeycombing in common and it is critical for making a definite diagnosis. Honeycombing is manifested on HRCT as clustered cystic air spaces, typical of comparable diameters on the order of 3 to 10 mm, but occasionally as large as 2.5 cm. It is usually sub pleural in location. Ground glass opacities are common, T H E M O S T A D VA N C E D but usually less extensive than the reticulation. The distribution of UIP on HRCT is characteristically basal and peripheral, though often patchy. Several studies have documented that the positive predictive value of HRCT diagnosis of UIP is 90 to 100%. H E A LT H C A R E I S R I G H T H E R E . SELECTED FEATURES ASSOCIATED WITH INCREASED RISK OF MORTALITY IN IDIOPATHIC PULMONARY FIBROSIS INCLUDE THE FOLLOWING: Baseline factors which include the following: A. Level of dyspnea B. Diffusing capacity less than 40% of predicted C. Desaturation less than 88% during a six minute walk test D. Extent of honeycombing on HRCT E. Pulmonary hypertension. Robotic Treatments for Male Infertility” Sijo Parekattil, M.D., is the Director of Urology and Robotics at Winter Haven Hospital. He is Board certified in Urology, and has completed an Advanced Lapraroscopy / Robotics Fellowship and a Microsurgery & Male Infertility Fellowship at The Cleveland Clinic Foundation. Dr. Parekattil is one of the world’s most renowned robotic micro-surgeons having performed more robotic microsurgery procedures than any other surgeon in the world. In addition to a full time Medical Practice he is also the Assistant Professor of Medicine and Co-director of Robotic Surgery at the University of Florida College of Medicine and Shands Healthcare a Urology Department. LONGITUDINAL FACTORS WHICH INCLUDE: A. Increase in level of dyspnea B. Decrease in forced vital capacity by more than 10% absolute value C. Decrease in diffusing capacity by more than 15% absolute value D. Worsening of fibrosis on HRCT TREATMENT: As there is no therapy that has been proven to be efficatious in this disease, management generally includes some combination of supportive care. This includes supplemental oxygen, and pulmonary rehabilitation, as well as consideration for participation in clinical trials, referral for lung transplant evaluation, and identifica- “Cutting Edge AN AFFILIATE OF THE UNIVERSITY OF FLORIDA COLLEGE OF MEDICINE AND SHANDS HEALTHCARE Dr. Parekattil provides Polk County access to university-level urologic research and care - exciting new treatment options for prostate cancer, infertility, and chronic groin pain. Learn more at www.winterhavenhospital.org or call 863-292-4652 Compassion. Innovation. Trust. FLORIDA MD - APRIL 2012 27 PULMONARY AND SLEEP DISORDERS Agents such as Pirfenidone show promise but there is insufficient evidence to recommend their general use at this time. Prevention of gastroesophageal reflux and recurrent microaspiration may slow disease progression. Ongoing monitoring is used to evaluate the clinical course and identify patients with progressive accelerated deterioration. The response to therapy is usually assessed at 3-6 month intervals. We monitor symptoms such as dyspnea, exercise tolerance, forced vital capacity, total lung capacity, diffusing capacity and oxygenation at rest and with exercise. In patients with advanced or progressive disease, careful evaluation for the development of hypoxemia, pulmonary hypertension, thromboembolic disease, or other comorbid conditions such as COPD, heart failure, and obstructive sleep apnea may yield additional treatment options. The most important components of supportive care for patients with IPF are provision of supplemental oxygen when needed, education, pulmonary rehabilitation, and vaccination against Streptococcus Pneumonia and influenza. CLINICAL TRIALS – The best hope for patients with IPF is that carefully performed clinical trials will confirm the efficacy and safety of agents that are identified based on animal models of IPF. We encourage appropriate patients to participate in clinical trials of emerging therapies for IPF. Specific trials and registries are available for patients with familial history of IPF. There are two ongoing IPF clinical trials at Central Florida Pulmonary Group. Please call 407-841-1100 for more information. TRANSPLANTATION – IPF is the most common interstitial lung disease among referrals for lung transplantation and the second most frequent disease for which lung transplantation is performed. General guidelines for transplantation in IPF include histologic or radiographic evidence of UIP and any of the following: I. A diffusing capacity less than 39% of predicted. II. A decrement in the forced vital capacity, more than 10% during the six months that follow. III.A decrease in pulse oximetry below 88% saturation during a six minute walk test. IV.Honeycombing on high resolution CT scan, fibrosis score greater than 2. PROGNOSIS – Prognosis of IPF is poor with only 20 to 30% of subjects alive five years after diagnosis. Several factors have been associated with shortened survival time, such as older age at presentation, extensive cigarette smoking, low body mass index, more severe physiologic impairment, greater radiographic extent of the disease, and the development of other complications such as 28 FLORIDA MD - APRIL 2012 pulmonary hypertension, emphysema, and bronchogenic cancer. Comorbid diseases and adverse effects of therapy also contribute. Clinical deterioration is most frequently due to disease progression. Y. Daniel Haim, MD, graduated from Sackler School of Medicine in Tel-Aviv, Israel. He completed an Internal Medicine Residency at St. Lukes-Roosevelt Hospital in New York, New York. He then did a fellowship in pulmonary and critical care medicine at Temple University Hospital in Philadelphia, Pennsylvania. Then in 1995, he joined Central Florida Pulmonary Group in Orlando. Dr. Haim is the current President Elect of Florida Hospital’s Medical staff, a member on the Tumor Board, and Assistant Professor at UCF’s school of Medicine. Dr. Haim’s special interests include interventional bronchoscopy, which includes laser ablation, airway stents, and ultrasounds. Additionally, Dr. Haim is involved with research involving another area of interest, pulmonary fibrosis. Dr. Haim may be contacted at 407-841-1100 or by visiting www.cfpulmonary.com. Does your Hospitalist Partner Help Your Practice Grow? Expedited Care & Rapid Response Time For Improved Patient Outcomes CFIM’s on-site presence at multiple hospitals and skilled nursing facilities allow our 40 physicians and 10 Nurse Practitioners to manage a patient’s care 24 hours a day. Extraordinary Control, Convenience & Communication › Track each of your patients in the hospital or SNF and view diagnosis, › › › labs, medication lists, diagnostic test results, and discharge summaries in real time Conveniently admit patients through the “Direct Admit” functionality Request additional communication and initiate a page to our physicians from the system Rely on CFIM’s dedicated office team of 15 professionals with extended office hours and around-the-clock electronic access to serve you and your staff Appreciation of Your Medicare Advantage Challenges CFIM has a dedicated team of Patient Advocates to communicate with your Medicare patients to ensure our entire practice is attuned to patient satisfaction and improving quality measures. To receive more information on CFIM and our Physicians, contact Jim DeFalco @ (407) 647-2346 [email protected] • WWW.CFLIM.COM CURRENT TOPICS Translational Research Institute Seeks Individualized Approaches to Curing Global Epidemic of Diabetes Innovative partnership between Florida Hospital and Sanford-Burnham Medical Research Institute will bridge research and treatment to accelerate personalized medicine in diabetes and obesity Orlando will soon be recognized as a medical destination seeking cures for diabetes, according to Florida Hospital – SanfordBurnham researchers. “It is my professional goal to cure diabetes,” said Dr. Steven R. Smith, a diabetes expert and scientific director of the Florida Hospital – Sanford-Burnham Translational Research Institute for Metabolism and Diabetes (TRI). Researchers at the TRI, an innovative partnership between Florida Hospital and Sanford-Burnham Medical Research Institute, believe that by applying the concept of personalized medicine to diabetes and obesity, the TRI can help “crack the code” on these global epidemics and provide a more individualized, tailored approach to finding cures. Diabetes and metabolism-related diseases now affect nearly one out of every three Americans. However, the current model for treating both diabetes and obesity reflects a one-size-fits-all model of “eat less and exercise more.” Alexandra Fields-Garrity, a 27-year-old psychology student, is a twin but the few differences that exist between her and her sister have had big consequences on Fields-Garrity’s health. “I have battled with weight issues my entire life and am now pre-diabetic,” Fields-Garrity said. “My twin sister is the complete opposite of me in terms of weight and health issues, yet we share a very close genetic make-up. I enrolled in a research trial at the TRI so my information can help the researchers understand what makes my sister and me so different.” Fields-Garrity’s story is just one example of what the research at the TRI will help to uncover. The TRI’s new Steven Smith, MD state-of-the-art facility is dedicated to the advancement of a new paradigm of personalized approaches in researching and treating diabetes and obesity. TRI researchers will integrate and apply genomics and metabolomics findings in a clinical research setting. The innovative partnership bridges the fundamental discovery research conducted in Sanford-Burnham laboratories with clinical studies at the new TRI facility. The twoway information sharing will accelerate discoveries and yield more individualized approaches to prevent, diagnose and treat these global epidemics. “We are witnessing the rise of personalized medicine, most notably, in cancer. Our goal at the TRI is to accelerate the advancement of personalized medicine in diabetes and obesity,” said Dr. Steven R. Smith, scientific director of the TRI. “We are working to rapidly expand knowledge of complex genetic and molecular causes of diabetes and obesity so that we can better define disease subpopulations and, working both independently and in partnership with industry, develop therapies and treatment approaches tailored to those subpopulations. Our ultimate hope is that our discoveries will someday lead to cures for certain patients.” Leaders joined together to officially open the Florida Hospital – Sanford-Burnham Translational Research Institute for Metabolism and Diabetes. Diabetes and metabolism-related diseases now affect nearly one out of every three Americans. Every year, diabetes and metabolic diseases cost Central Floridians more than $4 billon, and nationally account for approximately $174 billion in direct and indirect costs, according to the American Diabetes Association. “In order to successfully tackle diabetes and obesity and ease the tremendous, growing burden they exert on our medical and economic systems, we must move beyond a one-size-fits-all algorithm for diagnosis and treatment,” said Dr. Smith. “Personalized medicine will define the next era of patient care, and we look forward to playing a major role in introducing this necessary paradigm shift in the metabolic disease space.” The TRI’s new 54,000 sq. ft. facility in Orlando, Fla., contains a variety of tools including a research clinic, advanced imaging technology, a biorepository Continued on page 30 FLORIDA MD - APRIL 2012 29 CURRENT TOPICS for sample collection and storage, as well as several other resources for metabolic studies. One of the facility’s highlights is the Calorimetry Laboratory, which contains two “dorm” sized rooms and two small calorimeter rooms that will analyze the air in the room to measure energy expenditure and the type of food a person is burning without the person having the discomfort of being hooked up to machinery. The two small calorimeter rooms will be the first ever designed for precisely measuring energy expenditure at rest or during exercise. “While the concept of personalized medicine for diabetes and obesity is still nascent, developments in genomics and other advanced technologies are having a transformational effect on individualizing therapeutic strategies,”” said Dr. John Reed, CEO of Sanford-Burnham Medical Research Institute. “We now have the opportunity to apply genetic and molecular findings, enabled by Sanford-Burnham’s research technologies and expertise, to real-world clinical problems at the TRI’s remarkable new facility.” The first research advancing from Sanford-Burnham to the clinical research stage at the TRI will begin this spring. The research will focus on orexin, an appetite-inducing hormone produced in the brain, which appears to resolve obesity without changes in food consumption or elevation in physical activity. Other research studies underway at the TRI focus on the discovery and validation of biomarkers of metabolic diseases and disease responsiveness to treatments, and studies on the fundamental mechanisms of metabolic diseases. “The TRI is a natural extension of Florida Hospital’s overall focus on holistic, healthy living combined with world-class patient care,” said Lars Houmann, president and CEO of Florida Hospital. “The new TRI facility represents another step forward in Orlando becoming a major medical destination and marks a major initiative in patient-oriented research as well as ultimately enabling better outcomes for patients.” Local 92-Year-Old Undergoes New LifeLengthening Heart Procedure Florida Hospital cardiac team is first to use breakthrough device in the Orlando area Duyane Hoffman, 92, made the decision to have a newly FDAapproved device placed inside his heart to keep his golden years active ones. “I used to do 45 minutes of cardiac rehab on the treadmill,” said Hoffman. “Before this procedure I could barely do 10 minutes.” But it’s not only the time on the treadmill that motivated him to replace his calcified heart valve; it was to spend more time with his wife of 27 years, Nancy, five daughters, four grandchildren and four great-grandchildren. Both Duyane and Nancy met and married as widows and developed a love for cultivating orchids in their backyard greenhouse. “I have a lot to live for,” said Hoffman. “If you sit around in a rocker in your old age, you won’t last very long.” A calcified heart valve blocked Hoffman’s dream of an active lifestyle. At 92 years of age, he was not a candidate for a traditional heart valve replacement surgery. But Hoffman’s longing for longevity is part of the reason why the multi-disciplinary team from Florida Hospital believed Hoffman would be a good candidate for the newly FDA-approved valve replacement procedure called TAVR. The buzz surrounding the transcatheter aortic valve replacement (TAVR), manufactured by Edwards Lifesciences, allows a multi-disciplinary cardiac team of doctors to replace a heart valve by inserting it through a catheter into the heart. Traditionally, in the United States, a heart valve replacement would require an open incision into the chest to repair or replace the malfunctioning valve. But now, patients who are too ill for surgery may be able to have their heart valve replaced with this transcatheter procedure. 30 FLORIDA MD - APRIL 2012 “The team is thrilled with how well Mr. Hoffman is doing. This clearly has the potential to be a major development in how cardiac valve surgery is performed,” said Dr. Kevin Accola, medical director of valve surgery, Florida Hospital Cardiovascular Institute at Florida Hospital Orlando. “The TAVR device could help many patients who are too ill or are at high risk to undergo more traditional heart valve surgery. There are risks to this procedure and for now the FDA has approved this device only for patients for whom traditional cardiac surgery is not an option.” Over the past year, Florida Hospital Orlando has developed a multi-disciplinary team of four physicians to learn about and eventually implement the TAVR technology in Central Florida. The physician members of the TAVR team include Dr. Kevin Accola, Dr. Andrew Taussig, Dr. Jorge Suarez-Cavelier, and Dr. Jose Arias. In total, it took 20 clinical professionals from the operating room, anesthesia and the catheterization lab working collaboratively to insert the TAVR device. “The Florida Hospital Cardiovascular Institute is dedicated to remaining in the forefront of new technology and bringing TAVR to the Orlando community is part of that commitment,” said Dr. Andrew Taussig, medical director, Florida Hospital Cardiovascular Institute. “People like Mr. Hoffman refuse to be limited by their age and are committed to a high quality of life for their entire life. I am pleased that we have this technology to help him meet that goal.” Be sure and check out our NEW and IMPROVED website at www.floridamd.com! CURRENT TOPICS Orlando Health Doctor Earns Specialty Certification Walter Conlan, MD, was recently designated a Certified Wound Specialist Physician (CWSP), by the American Board of Wound Management (ABWM). Dr. Conlan practices at the Wound Care & Hyperbaric Medicine Center at South Seminole Hospital and is medical director of the Wound Management Department at Orlando Regional Medical Center. Established in 1995, the ABWM is dedicated to the multidisciplinary team approach in promoting the science of prevention, care and treatment of acute and chronic wounds. The primary function is to establish and monitor a national certification process, recognize a high level of wound care knowledge, promote education/ research and elevate the standard of care across the continuum of wound management. Qualified candidates for certification are required to achieve a passing score on an examination and are a group of healthcare professionals dedicated to the practice of wound management. Currently, there are only 68 physicians in the United States who have earned the prestigious CWSP certification. Dr. Conlan, board certified in physical medicine rehabilitation, is a graduate of Jefferson Medical College, a part of Thomas Jefferson University, in Philadelphia, Pennsylvania. He completed an internship and residency at the Rehabilitation Institute of Chicago. In 1996, he focused exclusively on wound care and founded Florida Wound Care Doctors shortly thereafter. He currently serves as president–elect for the ABWM. Walter Conlan, MD Bcenter.com launches Global Stroke Provider Map Medical and professional stroke services showcased in centralized hub Bcenter.com, an online global stroke resource center, announced the launch of a medical and professional provider map designed to connect survivors with stroke specialists. The interactive diagram showcases facilities and organizations allowing users to easily explore various natural and conventional therapies throughout the world. According to the World Health Organization, 15 million people suffer stroke worldwide each year; of these, 5 million die and another 5 million are permanently disabled. “Bcenter.com’s provider map is like a GPS for stroke survivors on a journey to finding recovery options,” said Valerie Greene, CEO and Founder of Bcenter.com, a survivor of two strokes. “Stroke survivors around the world are crossing boundaries to find the best care and the medical community can now proactively get on the radar of potential patients to direct them to care.” Stroke-related providers can now join top companies and associations already impacting Bcenter.com users including Oxygen Care Centers of America, National Stroke Association and Holistic Options. Bcenter.com stands out from other stroke websites because it pairs cutting-edge medical options with direction and perspective of an individual who has personally benefitted from an array of therapies, including nearly twenty preferred treatments such as stem cell therapy, Energy Medicine and Hyperbaric Oxygen. Users can easily navigate through the Bcenter.com’s all-inclusive online recovery center through three main functions: the interactive world provider map lives under the Bconnected website section, allowing stroke survivors and patients to identify providers/experts; Bwell offers insight into diverse conventional and holistic treatments option; and Bempowered presents motivational resources including survivor testimonials, educational videos and uplifting books. Bcenter.com is headquartered in Orlando, FL under the direction of CEO Valerie Greene who stunned the medical community after refining her abilities following two debilitating strokes. Her efforts surrounding stroke awareness, advocacy and business advancements have been internationally recognized. Orlando Health to Replace Heart Valves Without Surgery Heart Institute to offer first FDA approved artificial aortic heart valve without open-heart surgery Doctors at the Orlando Health Heart Institute have found a new pathway to a patient’s heart valve. In May, cardiologists and cardiovascular surgeons will begin using the first artificial heart valve approved by the U.S. Food and Drug Administration, to replace a narrowed heart valve going through a leg artery instead of a traditional open heart surgery. The new device and procedure is an option for some patients with aortic valve stenosis – an age-related heart disease caused when calcium deposits cause the aortic valve to narrow. The narrowing forces the heart to work harder to pump enough blood through the smaller opening, leading to heart failure, irregular heart rhythms, heart attack and other heart problems. “For most patients, once symptoms from aortic stenosis develop, death occurs within a couple of years,” said Deepak Vivek, MD, director, Orlando Health Heart Institute Heart Valve Center. “Open heart surgery is too risky for some patients. Having an Continued on page 32 FLORIDA MD - APRIL 2012 31 CURRENT TOPICS alternative to save lives and improve the quality of lives is a vital to caring for patients with heart disease – which remains the leading cause of death for men and women in our country.” The artificial valve, called the Sapien THV and manufactured by Edwards Lifesciences, is made of cow heart tissue and a polyethylene skirt and is supported with a stainless steel mesh frame. To replace the diseased valve, the artificial valve is delivered through a catheter, inserted through a small cut in the leg. The new valve is released from the catheter, expanded with a balloon and is immediately functional. “Offering patients this innovative new device through a less in- vasive approach is part of our ongoing efforts to provide effective treatment options to patients who cannot undergo a traditional open heart surgery to replace a valve,” said Arnold Einhorn, MD, Co-Medical Director, Orlando Health Heart Institute. “This artificial valve may also be an answer for those patients.” The Heart Institute’s Valve Center is part of our new model of care that puts the patient first by promoting seamless coordination of all aspects of the patient experience, is made up of cardiologists, cardiac surgeons, radiologists, anesthesiologists and other clinicians who work together to evaluate options to treat high-risk patients with aortic stenosis. Winter Park Memorial Hospital Unveils New Robotic Program That Allows Surgical Technique Learning Over Distance Dr. Steven McCarus introduces new robotic program that allows proctors to train physicians around the world in minimally invasive surgery Florida Hospital’s Dr. Steven McCarus, the American Institute of Minimally Invasive Surgery (AIMIS) and Karl Storz Endoscopy have collaborated on an innovative computer robotic program that allows experienced physicians to remotely proctor surgeons learning how to perform minimally invasive surgeries. Located at the Winter Park Memorial Hospital, the Visitor One robot permits the proctor in a remote location to view exactly what the surgeon is seeing in his operating room and coach him throughout the surgery process. This is the first gynecology training on the Visitor One in the Southeast of the United States. The Visitor One is a compact, moveable robot with a high-definition camera and screen and is able to be used in a variety of surgical procedures. The proctor sees what the surgeon is viewing on the screen in the operating room. Not only will an experienced proctor like Dr. McCarus be able to give step-by-step instructions to the surgeon, but he can also draw on the screen, like a football analyst, to point out specific aspects of the technique and instruct on specific areas and the procedure. This process is called “telestrating.” “The Visitor One is a very effective teaching modality to train physicians in minimally invasive surgery,” said Dr. McCarus, Medical Director of the Florida Hospital Center for Pelvic Health. “With this technology, no patient will be left behind as we will be able to provide physicians around the world with the information necessary to perform these life-saving surgeries.” Winter Park Memorial Hospital, a Florida Hospital, is one of only five nationally acknowledged AIMIS Centers of Excellence. This new technology is another example of how the hospital is providing cutting-edge medical training for physicians. Florida Hospital and USF Health Partner in Key Specialties to Expand Translational Medicine Across Tampa Bay, Brings the Latest Medical Advancements to Local Communities Florida Hospital and USF Health have formed a strategic alliance, combining Adventist Health System’s innovative approach to patient-centered care with the University of South Florida’s leading research, to deliver cutting-edge medical therapies in hospital and outpatient settings. Through this unique public/private partnership, Florida Hospital is making an investment of approximately $14 million in four key specialty areas to bring enhanced patient care, state-of-the-art technology and expanded services to Tampa Bay. “Our partnership with USF Health will bring their leading-edge research right to the doorsteps of residents in communities where we have hospitals in Tampa Bay,” said Mike Schultz, President and CEO of the Florida Region for Adventist Health System, the 32 FLORIDA MD - APRIL 2012 parent company of Florida Hospital. “Patients in Hillsborough, Pinellas and Pasco counties will no longer have to travel for personalized and state-of-the-art medicine in the specialties where we have affiliations with USF Health.” In September 2011, the Florida Hospital announced that it was developing strategic health care partnerships, including one with USF Health. Today, both organizations announced how the partnership is translating medical research advancements into cuttingedge patient treatment in the following specialty areas: cardiology at Florida Hospital Pepin Heart Institute, breast health at Florida Hospital Tampa, neuroscience at Florida Hospital Zephyrhills, and surgical oncology, melanoma and breast cancer at Helen Ellis Continued on page 33 Memorial Hospital in Tarpon Springs. CURRENT TOPICS “Through these critical specialties, we’re going to transform how patients experience health care at Florida Hospital in our area,” said Dr. Stephen K. Klasko, CEO of USF Health and dean of USF Health Morsani College of Medicine. “Patients will have greater access to our world-class physicians and the new scientific discoveries at USF Health. As important, USF Health will also work with Florida Hospital and its patients to create personalized, coordinated care in cardiology, breast health and other targeted specialties.” Cardiology Cardiovascular patients at Florida Hospital Pepin Heart Institute will benefit from research collaboration and USF Health’s exploration in genomic screening for personalized health care. Genomic screening uses an individual’s genetic profile to customize the prevention, diagnosis and treatment of cardiovascular disease to each patient. “No other providers in Tampa Bay will be able to replicate the level of how we begin to tailor procedures to individual patients to maintain their heart health,” Dr. Klasko said. “Florida Hospital Pepin Heart Institute will now combine its personalized health care delivery and clinical research with USF Health’s leading academic medicine and research,” said John Harding, President and CEO of Florida Hospital Tampa Bay Division. “This innovative partnership will give health care consumers a broader range of treatment options for cardiovascular disease.” Breast Health Women across Tampa Bay have been experiencing the benefit of a comprehensive diagnostics center exclusively dedicated to breast care at Florida Hospital Tampa. Recently, USF Health partnered with an existing breast program composed of Florida Hospital Tampa, Community Medical Imaging and Tampa Bay Breast Care Specialists to build an even more comprehensive breast health and cancer program. This collaboration brings together private practices, academic medicine and a hospital to form a renowned team of expert radiologists, radiation oncologists and breast surgeons. Based at Florida Hospital Tampa, this multidisciplinary approach to breast care provides a comprehensive range of diagnostic services, cancer treatments and research protocols to patients, while offering a higher level of coordinated care. One of the major patient benefits is reducing the time from screening to diagnosis to treatment. Providing rapid diagnosis — often within the same day — increases early detection, which is a critical factor in successful outcomes for breast cancer patients. Neuroscience The new Neuroscience Institute at Florida Hospital Zephyrhills will have a team of USF Health neurosurgeons on-site who are trained in the treatment of brain, spine and acute stroke procedures. Time is an important factor with most medical issues, but especially with stroke and neurological conditions. The new 24/7 dedicated stroke team includes academic neurosurgeons from USF, neuro-interventional radiologists, board certified neurologists, emergency physicians and certified registered nurses to coordinate care from triage to diagnosis, treatment and recovery. Patients will have access to the latest evidence-based treatments from USF, including brain surgery, spine surgery and minimally invasive treatment of aneurysms. Having all of these services offered in one location means patients will no longer need to travel outside Pasco County, saving precious time, which is a critical factor for neurological procedures. Surgical Oncology, Melanoma and Breast Cancer To round off the partnership, patients in Pinellas and west Pasco counties will benefit from enhanced medical expertise at Helen Ellis Memorial Hospital. USF Health physicians will now be available for patients – a plastics and reconstructive surgeon trained in the most advanced technologies and treatments for breast cancer and other oncological disorders, and an internationally known surgical oncologist specializing in the treatment of malignant melanoma, complicated skin cancers and breast cancer. The partnership creates a comprehensive and coordinated approach to cancer care that gives patients the option to receive state-of-the-art treatment without leaving their community. “These four affiliations are the foundation for Florida Hospital and USF Health’s plans to establish a higher standard of coordinated care throughout the market,” said John Harding. “This announcement is just the beginning of our vision to elevate health care in Tampa Bay.” UF & Shands Florida Recovery Center Opens Location at Orlando Health’s South Seminole Hospital Nationally recognized addiction treatment program based at the University of Florida brings new options to Central Florida. The UF & Shands Florida Recovery Center (FRC), a nationally recognized academic and clinical research-driven addiction treatment program, will bring new treatment options to patients in Central Florida with a new location at the Orlando Health Behavioral Specialists practice at South Seminole Hospital. The FRC, based at the University of Florida (UF), is rated by the Annenberg Foundation as one of the nation’s top three addition programs and training sites. Beginning in April, the new center, named UF & Shands Florida Recovery Center at Orlando Health, will serve as a destination for the evaluation and treatment of people facing alcohol and drug addiction. The UF&Shands Florida Recovery Center at Orlando Health bridges the gap in outpatient services for people suffering with an addicContinued on page 34 FLORIDA MD - APRIL 2012 33 CURRENT TOPICS tion, who are receiving fragmented inpatient and outpatient services or those who are leaving the Central Florida area to seek addiction treatment elsewhere. “Addiction is both a national and local public health concern,” said Gilbert T. Tamakloe, medical director, Behavioral Health Services, Orlando Health. “Additional outpatient services for addiction are a great need in our community. Although there are programs available, there are few programs that compare to the comprehensive approach the FRC provides to its patients. We are pleased that the Florida Recovery Center will join our health care organization in meeting our community’s growing needs.” Orlando Health and UF&Shands look forward to offering the community a partnership in alcohol and drug addiction evaluations, inpatient and outpatient services and addiction intervention and treatment, officials said. “It is an ideal scenario to bring a new, expert Florida Recovery Center team with special training and skills to Orlando Health, which is a state leader in so many other areas of medicine and surgery,” said Mark S. Gold, MD, professor and chairman of the department of psychiatry at UF. “We know from the calls for help that we receive, that Orlando is an underserved area. Dr. Scott Teitelbaum, our division chief of addition medicine, is the president of the Florida Society of Addiction Medicine and we know from his work, that board-certified, fellowship-trained addiction physicians are very hard to find in the Orlando area.” Timothy Huckaby, MD, addiction medicine specialist, has been appointed as the medical director of the UF&Shands Florida Recovery Center at Orlando Health and will evaluate patients, consult with physicians and healthcare professionals at South Seminole Hospital and others in the Central Florida community and oversee an intensive outpatient program (IOP), a three- to six-week program that integrates patients back into their communities, families and work lives. The IOP also consists of group meetings four nights a week for 12 to 16 weeks. The primary goal of the IOP is to help assist patients in their recovery from addiction and help integrate them back into living healthy lives. Dr. Huckaby and his clinical team will examine some of the behaviors that have caused the patient to have difficulty in the past, and change those behaviors to establish and maintain a sober support system. The FRC team will provide family couples and group counseling as well. The goal of the program is to help those in recovery effectively manage the social, spiritual, physical and emotional aspects of life to maintain a lifestyle of recovery. The FRC team will work with the Orlando Health Behavioral Healthcare at South Seminole Hospital (inpatient) and the Orlando Health Behavioral Specialists (outpatient) teams of certified and experienced psychiatrists, nurses, social workers and other clinicians to provide patient care. Dr. Huckaby is a board-certified anesthesiologist, who has also been trained in an addiction medicine fellowship at UF and an obstetric anesthesiology fellowship at Harvard. His experience in pain, pain management, women’s health and iatrogenic addictions will add to FRC at Orlando Health’s suite of treatment options. In addition to addiction services, Dr. Huckaby also will offer pain medicine services through the UF&Shands Florida Recovery Center. Because the Florida Recovery Center is affiliated with the University of Florida and with the UF McKnight Brain Institute, patients have the benefit of a bench-to-bedside approach to addiction science, receiving treatment based on the latest addiction medicine research. The UF&Shands Florida Recovery Center at Orlando Health is part of an ongoing collaboration of health initiatives between Orlando Health and UF&Shands making care more accessible to millions of patients over a 20-county region. The alliance was formed in 2010 as a result of a longstanding history of close working relationships. In addition to the recent addiction medicine initiative, the organizations have formed or will begin several joint clinical programs in areas including pediatrics, neuroscience, oncology, women’s health, transplantation and cardiovascular medicine. For additional information about the UF&Shands Florida Recovery Center at Orlando Health, contact 855.265.4FRC (4372), or visitfloridarecoverycenter.ufandshands.org. Florida Hospital Memorial Medical Center Joins Federal Initiative To Make Hospitals Safer In an effort to continually improve the quality, safety and affordability of health care for patients, Florida Hospital Memorial Medical Center has elected to participate in the Partnership for Patients initiative. Established by the Center for Medicare and Medicaid Innovation Center, the Partnership for Patients program offers support to physicians, nurses and other clinicians. The goal of the initiative is to help patients heal without complications while in the hospital. Specifically, hospitals participating in the Partnership for Patients campaign focus on reducing preventable hospital readmissions by 20 percent and reducing preventable hospital-acquired conditions by 40 percent by the end of 2013. In doing so, Centers for Medicare & Medicaid Services estimates that over the next three years, the partnership has the potential to: Continued on page 35 34 FLORIDA MD - APRIL 2012 CURRENT TOPICS • Save 60,000 lives; • Reduce millions of preventable injuries and complications in patient care; and • Save as much as $35 billion, including up to $10 billion in savings to Medicare. To participate in the Partnership for Patients initiative, Florida Hospital Memorial Medical Center joined with Premier healthcare alliance. Premier, a health system owned performance improvement alliance of hospitals and other healthcare organizations, is the second largest of 26 Hospital Engagement Networks (HEN) approved by Centers for Medicare & Medicaid Services to participate in the initiative. As a HEN, Premier is helping identify the solutions already working to reduce healthcare-acquired conditions, and spread them to other hospitals and healthcare providers. “We are committed to providing the highest quality care and our partnership with Premier is part of that commitment,” said Kelly Rogers, Florida Hospital Memorial Medical Center’s Executive Director of Clinical Effectiveness. “One of our top priorities has always been to continue making strides in improving the quality, safety and affordability of health care and getting involved in the national Partnership for Patients initiative will help us continue to do just that.” This serves as another example of Florida Hospital Memorial Medical Center’s mission of hope, health and healing. With five nonprofit hospitals in Volusia and Flagler counties, Florida Hospital is the largest hospital system in the area, with nearly 800 beds and 4,700 employees and caring for nearly 650,000 patients every year. MARKETING Your Practice Just Got a Whole Lot Easier. Online Reputation Management/Development Digital and Social Media Administration Referral and Partnership Development Creative Services and Graphic Design Promotional Products To Get Your FREE 10-Point Marketing Evaluation Email [email protected] Looking to reach doctors by direct mail or email broadcast? Call (407) 417-7400 or email [email protected] Get your copy of “Marketing Your Medical Practice: A Quick Reference Guide” written by the Insight Marketing Group team on Amazon.com! twitter.com/DrMarketingTips INSIGHT MARKETING GROUP 407.476.3825 ƒ InsightMG.com FLORIDA MD - APRIL 2012 35 FOR YOUR ENTERTAINMENT Certified Financial Group, Inc. presents ROCKY MOUNTAIN HIGH AT THE SPRINGS A Musical Tribute to John Denver Mark your calendar for Saturday, May 5, 8:00 p.m., as the Orlando Philharmonic’s annual outdoor concert tradition at The Springs returns. Excitement is growing as the Orlando Philharmonic prepares to pay tribute to America’s beloved musical icon, John Denver. The concert, Rocky Mountain High at The Springs, is presented by Certified Financial Group, Inc. The Orlando Philharmonic and vocalist Jim Curry pay tribute to the music of one of the most beloved singer/songwriters ever to grace the stage. The music of the late John Denver is like an old friend, outlasting trends and standing the test of time. Denver’s uplifting music and lyrics continue their appeal to people of all ages. Tribute artist Jim Curry, whose voice was heard in the CBS-TV movie Take Me Home: The John Denver Story, has performed Denver’s music in sold out shows throughout the country and has emerged as today’s top performer of Denver’s vast legacy of multi-platinum hits. Even at an early stage in his singing career, Jim’s natural voice resembled Denver’s. Embracing this similarity, he continued to sing and specialize in the songs of John Denver, sharing John’s positive messages of love, humanity, and environmental awareness. The untimely death of John Denver in 1997 was a tragedy that was felt the world over. Such a void in the musical world left John’s ardent fans demanding that his music survive. CBS television responded by producing a made for TV movie: “Take Me Home, the John Denver Story” in which Jim landed an off-camera role singing as the voice of John Denver. This experience inspired Jim to produce full–length John Denver tribute concerts. Jim is not your usual “Vegas style” impersonator. In fact, he is not an impersonator at all. Jim sings, in his own natural voice, a tribute to the music in a way that needs to be seen and heard to understand the pure honesty of his amazing performance. His looks and his voice are simply a pleasant coincidence that captures the true essence of John Denver’s music. Curry’s heartfelt delivery rolls out into the crowd as multi-platinum hits like “Rocky Mountain High,” “Annie’s Song” and “Calypso” fill the room. Jim will be performing with the Orlando Philharmonic, using the original orchestrations written for John Denver by Grammy award winning composer Lee Holdridge. Jim’s uncanny ability to mirror John’s voice and clean-cut look takes you back to the time when “Rocky Mountain High,” “Sunshine,” “Calypso,” and “Annie’s Song” topped the charts, and his popular music had the heartfelt message of caring for the earth and caring for each other. The Orlando Philharmonic celebrates this ninth annual Springs concert on Saturday, May 5, 8:00 p.m., at the Springs Community, located off SR 434 (1 mile west of I-4), in Longwood. The concert begins at 8:00 p.m. (gates open at 5:00 p.m.). To order tickets, call the Orlando Philharmonic box office at (407) 770-0071 or visit www.OrlandoPhil.org. Tickets are $35 in advance ($40 day of concert) and $125 VIP.* VIP tickets include catered buffet, beer & wine, and special VIP seating & parking. (A rain date is set for Sunday, May 6.) Pack a picnic, grab your blanket and join us for The Springs 2012 as you fill up your senses with the music and the memories of John Denver in a Rocky Mountain High celebration at The Springs 2012. 36 FLORIDA MD - APRIL 2012 ADVERTISERS INDEX Central Florida Inpatient Medicine. . . . . . . . . . . . 28 Central Florida Pulmonary Group. . . . . . . . . . . . . 12 Cyeron Corporation Medical Financial Services . . . . . . . . . . . . . 3 Danna-Gracey. . . . . . . . . . . . . . . 17 Digestive & Liver Center of Florida. . . . . . . . . . . . . . . . . . . 18 Florida Hospital East Orlando – Urology. . . . . . . . Inside Front Cover Florida MD 2012 Editorial Calendar. . . . . . . Inside Back Cover Insight Marketing Group. . . . . . . . 35 Jewett Orthopaedic . . . . . . . . . . . 24 Last Diet ad. . . . . . . . . . . . . . . . . 10 Michael Lowe, PA. . . . . . . . . . . . . 24 Orlando Health Physician Specialists . . . . . . . . . . 21 Orlando Orthopaedic Center. . . . . . . . . . . . . . . . . . . . . 14 Osceola Regional Medical Center. . . . . . . . Back Cover Pharmacy Specialists. . . . . . . . . . 16 Winter Haven Hospital Robotics Institute. . . . . . . . . . . . . 27 2012 EDITORIAL CALENDAR Florida MD is a four-color monthly medical/business magazine for physicians in the Central Florida market. It goes to 4,000 physicians at their offices, in the twelvecounty area of Orange, Seminole, Volusia, Osceola, Polk, Flagler, Lake, Marion, Sumter, Hardee, Highlands and Hillsborough counties. Cover stories spotlight extraordinary physicians affiliated with local clinics and hospitals. Special feature stories focus on new hospital programs or facilities, and other professional and healthcare related business topics. Local physician specialists and other professionals, affiliated with local businesses and organizations, write all other columns or articles about their respective specialty or profession. This local informative and interesting format is the main reason physicians take the time to read Florida MD. It is hard to be aware of everything happening in the rapidly changing medical profession and doctors want to know more about new medical developments and technology, procedures, techniques, case studies, research, etc. in the different specialties. Especially when the information comes from a local physician specialist who they can call and discuss the column with or refer a patient. They also want to read about wealth management, financial issues, healthcare law, insurance issues and real estate opportunities. Again, they prefer it when that information comes from a local professional they can call and do business with. All advertisers have the opportunity to have a column or article related to their specialty or profession. JANUARY – Digestive Disorders Diabetes FebRUARY – Cardiology Heart Disease & Stroke MARCH – Orthopaedics Men’s Health ApRil – Surgery Scoliosis MAY – Women’s Health Advances in Cosmetic Surgery JUNe – Allergies Sleep Disorders JUlY – imaging Technologies interventional Radiology AUgUST – Sports Medicine Robotic Surgery SepTeMbeR – pediatrics & Advances in NiCU’s Autism OCTObeR – Cancer Dermatology NOveMbeR – Urology geriatric Medicine / glaucoma DeCeMbeR – pain Management Occupational Therapy Please call 407.417.7400 for additional materials or information. O Our COmmitment tO PrOvide YOu with the Latest surgiCaL OPtiOns Robotic Surgical Advancements at Osceola Regional Medical Center Osceola Regional Medical Center’s dedicated surgeons specialize in providing the latest surgical techniques and treatments for patients. Our continued advancements in surgical technology, techniques and minimally invasive procedures provide patients with the best possible results and reduced recovery times. Osceola Regional Medical Center is proud to be one of the few in the region to offer multiple specialties utilizing Robotic Technology: • • • • • Gynecology Gynecologic Oncology Urology Colorectal Surgery Thoracic Surgery Matthew Campbell, MD Thoracic Surgeon Zaid Fadhli, MD Urologist Sara DeNardis, DO Gynecologic Oncologist Douglas Winger, MD OB/GYN To learn more about the robotic surgery program at Osceola Regional Medical Center, or to join us for an upcoming Women’s Health Event, visit our website at OsceolaRegional.com or call 1-877-762-6801. Jeffrey Fischer, MD Urologist Bhupendrakum Patel, MD Richard Real, MD OB/GYN OB/GYN Lucrecia Sta. Ana, MD Colorectal Surgeon 700 West Oak Street • Kissimmee, FL 34741