Agenda

Asiasoft Corporation PLC.
(AS)
Opportunity Day 1Q 2013
22th May 2013
Agenda
Disclaimer

The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation
of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft”) in any jurisdiction nor should it or any part of it
form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.

This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks,
uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates
and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ,
perhaps materially, from the results, performance or achievements expressed or implied in this presentation

This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation,
warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the
information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or
representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents
or otherwise arising in connection with this presentation

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indirectly for any investment decision-making or for any other purposes

This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be
reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws
Page 2
Agenda
Agenda
Overview and Q1 2013 Results
Thailand Market Highlights
Regional Market Highlights
Next Step 2013
Appendices
Page 3
Overview
Agenda Coverage
Asiasoft Regional
Page 5
Agenda
Current
Portfolio
At the end of 1Q13, AS group operates
64 online game titles in 6 countries:
Number of Games by Genre
•
Thailand
36 Titles
•
Singapore
9 Titles
•
Malaysia
22 Titles (CIB 21 Titles)
•
Indochina
7 Titles
•
Indonesia
3 Titles
•
Philippines
2 Titles
Web
7 Games
11%
FPS
7 Games
11%
Casual
10 Games
16%
MMORPG
40 Games
62%
Page 6
Source: Some games are operated in more than one country
AgendaHighlights in 1Q13
Consolidated Business
•
•
New Game Launch
•
Thailand
•
Malaysia CIB (1): The Exorcist (Mar)
•
Singapore
(1): Pocket Ali (Jan) Funbox
(1): RO2 (Jan)
Distributed Product
•
Launch of StarCraft II: Heart of the Swarm on 12 March 2013
Page 7
Agenda
Playpark
Game Portal
Playpark Game Portal
MMORPG
FPS
CASUAL
WEB
MOBA
BIZZARD
CHAOS ONLINE
Launch by
PlayCyberGames
Commercial Date:
29 May 2013
Page 8
Our ServiceAgenda
: Game Top-Up
MMORPG & Casual Games
Fixed Price
7 SKU : 55, 89, 189, 245, 349, 450, 888
Shooting Games
Fixed Price
5 SKU : 50, 100, 300, 500, 1000
Partner Games
Fixed Price
6 SKU : 50, 90, 150, 300, 500, 1000
Non-Fixed Price
50 - 10,000
Social Games
Page 9
Q1 2013 Results
1Q 2013 Highlights
Revenue increase YoY
• Core-Revenues increased 14.6%YoY, mainly due to 2 new business
units (Malaysia - CIB & Indochina - TLC) generated revenue for
group about 65 MB (Million Baht)
Revenue from Overseas markets matching Domestic market
• Revenue contribution from overseas markets increased from 35.0%
to 49.6% YoY.
Net Income decreased YoY
• GP% of Funbox and PT Asiasoft significantly dropped from 48.9%
and 43.7% to -30.8% and -138.8%, respectively due to under delivery
of revenue target.
• GP% of new businesses included TLC and CIB are lower than group
NP%. TLC of 16.9% mainly due to higher royalty and operating costs
and CIB of 39.6% mainly due to higher operating costs.
Page 11
AgendaStructure
Total Revenue
Domestic
Overseas
Thailand
•
Plus Sublicense
revenue in Vietnam
68%
70%
66%
32%
30%
34%
2009
2010
2011

Singapore

Malaysia

Indonesia

Philippines

Indochina
57%
51%
Thailand
43%
49%
Overseas
2012
1Q13
Page 12
Agenda Breakdown
1Q13 Total Revenue
GROUP
Advertising
Others
Distribution 2%
2%
Income
10%
Advertising Others
2%
3%
Distribution
Income
10%
DOMESTIC
Online Income
85%
Distribution
Income
12%
Others
1%
Online
Income
86%
OVERSEAS
Total Revenue is THB 468.88 mn
Online Income
87%
Page 13
1Q13 GroupAgenda
Cost Breakdown
Selling Expenses
Employee
25%
COGS
Depreciation
Others
3%
3%
Network and
Service
9%
Marketing
71%
Others
3%
Commission
1%
Direct Cost
12%
Royalty Fee
55%
Employee
Expense
18%
Total Selling Exp. is THB 29.76 mn
Administrative Expense
Others
35%
Employee
45%
Total COGS is THB 287.67 mn
Depreciation
7%
Rental and
Center
Services
13%
Total Admin. Exp. is THB 85.64 mn
Page 14
Agenda
Revenue Breakdown
by Genre
Casual
20.1%
FPS
5.2%
WebBased
7.0%
MMORPG
67.7%
FPS
11.6%
Casual
17.3%
WebBased
1.1%
MMORPG
70.0%
•
Revenue from FPS increase from 5.2% to 12.1% Y-Y
•
Revenue from MMO increase from 67.7% to 70.3% Y-Y
FPS
12.1%
Casual
15.7%
Web-Based
1.9%
MMORPG
70.3%
Page 15
Agenda Trend
Total Revenue
Growth of Total Revenue (Y-Y)
Unit: THB mn
19.0%
7.1%
-2.8%
2.8%
43.0%
23.6%
8.0%
490.1
501.9
11.6%
603.2
464.6
421.8
420.6
396.6
177.6
67.8
56.9
40.7
468.9
48.6
65.2
59.8
29.9
- 6.5 % Q-Q
+ 11.6 % Y-Y
381.1
366.7
407.7
360.8
425.6
422.3
453.3
403.7
2Q11
3Q11
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
Online Income
Other Rev.
Page 16
TotalAgenda
Revenue
Unit: THB mn
%
900
55
800
700
421
600
45.0
603
502
468
45
43.0
177
68
48.6
60
65.2
40
37.0
40.0
300
50
45.0
500
400
490
200
35
100
0
361
426
422
453
404
1Q/12
2Q/12
3Q/12
4Q/12
1Q/13
Other Rev.
Gross Margin
Online Revenue
30
Page 17
SG&A Agenda
/ Total Sales
Unit: THB mn
%
28.4
160
140
30.0
27.0
25.0
24.6
25.0
120
19.6
20.0
100
80
15.0
133
60
105
143
118
115
10.0
40
5.0
20
0
0.0
1Q/12
2Q/12
3Q/12
SG&A
4Q/12
1Q/13
SG&A/Total Sales
Page 18
Agenda
Net Profit
Trend
Growth of Net Income (Y-Y)
Unit: THB mn
13.4%
17.2%
7.1%
4.1%
7.6%
-8.9%
5.7%
-29.1%
90.0
83.8
74.1
74.5
73.1
68.6
66.4
51.9
- 30.1% Q-Q
-29.1% Y-Y
19.9%
17.1%
15.9%
17.4%
14.9%
13.6%
14.8%
11.1%
2Q11
3Q11
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
Net Profit
Net Profit Margin
Page 19
Note: Net Profit attributable to equity holders of the parent
Agenda
Net
Profit
Unit: THB mn
%
100
90
18.0
17.4
14.9
80
13.6
16.0
14.8
14.0
70
12.0
60
11.1
10.0
50
90.0
40
73.1
8.0
66.4
30
74.5
6.0
51.9
20
4.0
10
2.0
0
0.0
1Q/12
2Q/12
3Q/12
4Q/12
1Q/13
Page 20
Note: Net Profit attributable to equity holders of the parent
Top 5 OnlineAgenda
Games by Revenue
Yulgang
7%
Yulgang
7%
Pocket
Ninja 7%
MapleStory
17%
M.A.T
9%
MapleStory
25%
Cabal 8%
Audition
18%
•
Dragon
Nest
12%
Audition
15%
Top 5 Games accounted for 60% of total revenue compared to last year of 65%
Page 21
AgendaStructure
Balance Sheet
FY 2012
613
1,434
Liabilities Equity
Asset
Liabilities
Asset
551
1,996
1,377
Liabilities Equity
1,990
1,318
Equity
1,869
1Q 2013
Asset
FY 2011
562
Page 22
Thailand Market Highlights
AgendaHighlights
Thailand Market
Revenue decrease YoY
• Domestic revenue drop by 12% due to significantly revenue shortfall
from FunBox as a result of decreasing online revenue of pocket ninja
game, Q Tail online and HY2.
Net Income decreased YoY
• GP% of Funbox dropped from 48.9% to -30.8% due to under delivery
of revenue target;
• ASC NP% is lower mainly due to lower margin packaged product
sales from Starcraft II.
Despite decreasing revenue, Asiasoft maintained the market leadership
with more than 30% overall market share (by CCU).
Page 24
Agenda
1Q13 Online Game Breakdown
by Game Type
Asiasoft/Funbox
55%
Asiasoft/Funbox
35%
TDE/NC True
5%
INI3 Digital
5%
Winner Online
10%
Asiasoft/Funbox
30%
Others
17%
Others
32%
CASUAL
MMOPRG
PlayInter
26%
Others
25%
TDE/NC True
10%
Golden Soft
4%
INI3 Digital
7%
Winner Online
0%
TDE/NC True
10%
Winner Online
6%
Winner Online
12%
PlayInter
100%
Asiasoft/Funbox
16%
MOBA
Others
63%
Asiasoft/Funbox
13%
FPS
Web
Game
• Asiasoft Group holds a leading 1/3 of Thai Online Gaming Market
• The Group maintains no.1 in MMORPG & Casual game genre
• Asiasoft/Funbox ranking no.2 in Web-Base with market share 16%
Proportion
on MaxMax
CCUCCU
end Q1/13
of Dec 10
Remark
: basebase
on Average
INI3 Digital
21%
Others
9%
TDE/NC True
34%
PlayInter
32%
Page 25
Agenda by Game Type
Online Game Breakdown
WEB
10%
MOBA
7%
Market trends to shift to MOBA type
MMORPG
FPS
21%
Casual
MMORPG
51%
FPS
MOBA
Casual
13%
Casual
11%
FPS
19%
MMORPG
39%
Casual
11%
MMORPG
45%
WEB
MOBA
20%
FPS
21%
WEB
9%
Remark : base on Average Max CCU Q1/13
MOBA
13%
WEB
10%
Page 26
Agendaby Genre in Thailand
1Q13 Top 5 Online Games
13,000
12,102
5,800
3,700
3,433
Everybody's
Marble
Audition
PANGYA
Zone4
Mstar
2,229
4,816
2,569
2,500
2,071
2,000
S4League
Boomz
Pocket Ninja
Atlantis
Warriors
Fashion Dream
DivoSaga
21,145
15,154
11,699
7,533
6,000
YulGang
Ragnarok
Dragon Nest
ray city
DK Online
20,404
19,250
7,517
4,211
Special Force
Point Blank
xshot
AVA
•
Asiasoft is taking lead in MMORPG & Casual Genre and
are gaining market share in Web Games & FPS.
60,247
4,033
Heroes of
Newerth
League of
Legends
•
Asiasoft subsidiary, Play Cyber Game is launching
“Chaos” in MOBA market in Q2 /2013
Page 27
Remark : base on Average Max CCU Q1/13
(except Fashion Dream based on Average Unique Viewer Q1/13)
Regional Market Highlights
Overseas Market Highlights
Revenue increase YoY
• Overseas revenue increased by THB 65 million from contribution of 2
new business units (Malaysia – CIB & Indochina - TLC).
• English market (ASO & ASM) generated increasing revenues with
combined growth of 30%, contributed mainly by Ragnarok2 and
Starcraft II sales
Net Income increase YoY
• Overseas Profits increased by more than 16% YoY primarily due to
the strong revenue and profit from the English market and also
additional profit contribution from the 2 new businesses.
We’ve extended our overseas presence and revenue contribution
from overseas increased significantly from 35% in 2012 to 49.5%
this quarter, in line with our regionalization strategy.
Page 29
1Q13 Online Game Agenda
Breakdown by Game Type
Other
10%
Cherry
Credits
33%
Eagle
18%
Other
21%
Asiasoft
29%
MMORPG
Asiasoft
47%
NHN SG
10%
IAH
11%
CASUAL
Overall
Cherry
Credits
23%
Cherry
Credits
47%
Asiasoft
24%
Garena
27%
DF
interactive
11%
M1
11%
Web
Game
Asiasoft
2%
Garena
31%
FPS
MOBA
IAH
12%
Viwawa
100%
Garena
100%
Sea
Gaming
33%
Page 30
Agenda
1Q13 Top 5 Online Games
by Genre in Singapore
MMORPG (Total 8 games)
MapleSEA
Dragon
Nest
Dragon
Saga SEA
Forsaken
World
Fairyland 2
FPS (Total 6 games)
World of
Tanks
Blackshot
Counter
Strike
Online
Special
Forces
Casual (Total 6 games)
SD
Gundam
Audition
High Street
5
Fifa Online
2
SuperStar
Live
Web Game (Total 2 games/Portal)
Mission
Against
Terror
Viwawa
Webportal
Mahjong
Hime
Page 31
Source: Company’s data based on Q1 2013 Avg. Max CCU
Agendaby Genre in Singapore
1Q13 Top 5 Online Games
MOBA (Total 2 games)
Heroes of
Newerth
League of
Legend
Page 32
Source: Company’s data based on Q1 2013 Avg. Max CCU
1Q13 Online Game Agenda
Breakdown by Game Type
Other
17%
Runup
3%
Koram
5%
on988
13%
Cubinet
6%
Cubinet Koram
3%
6%
MMORPG
CIB
25%
CIB
11%
Other
22%
CASUAL
Overall
Eagle
Game
51%
CIB
36%
Asiasoft
58%
Asiasoft
44%
Cubizone
0%
Other
16%
MyCNX
25%
Gameview
5%
Web
Game
CIB
53%
MOBA
RMS
15%
GoPlayPlay
17%
Funnel
22%
Asiasoft
47%
FPS
on988
100%
Page 33
1Q13 Top 5 OnlineAgenda
Games by Genre in Malaysia
RO2 天龙八部九阴真经
Mission Sudden Crazy
Against Attack Shooter
Terror
Online
Cabal 西游释厄传
Special
Force
Source: Company’s data based on Jan - Mar 2013 Avg. Max CCU
SDO-X2 ShowTime High
Steps
SEA Street 5
Boomz Ninjawar Bubble
z
Ninja
DDT
傲剑
GV神將
传奇
Page 34
1Q13 Online Game Agenda
Breakdown by Game Type
WaveGame
6%
Lyto 15%
Orange 3%
Asiasoft 1%
Kreon 63%
modo 27%
RPG
Kreon 27%
IAH Game
1%
Lyto 1%
CASUAL
Others 44%
Lyto 6%Megaxus 4%
WaveGame
2%
Prodigy 2%
Others 3%
Megaxus
5%
Asiasoft 1%
TOTAL
OrangeGa
me 17%
Others
32%
•
Megaxus 5%
Lyto 3%
Winner 2%
Kreon 62%
Orange
25%
WEB
prodigy
16%
Others 23%
Asiasoft 1%
Others 3%
FPS/TPS
WaveGa
me 11%
faveo
13%
Kreon 87%
AS ID had no market share in web and casual game yet., moba is new segment in the market, ccu cant be measured detail yet.
Page 35
Agendaby Genre in Indonesia
1Q13 Top 5 Online Games
Dragon Nest Atlantica heva online
Online
perfect
world
3 kingdom
Lost Saga modo marble ayodance
dynasty war
elsword
ninja kita harvest moon pirate king
idol street
crystal epic
Page 36
Next Steps
New GameAgenda
Launch in 2Q13
Shinchan Online : Cute Action MMO
The funniest action MMORPG from the hot hit anime
‘Crayon Shin-Chan'
From the popular Japanese cartoon, easy
to play and contain a lot of mini game.
launched Dates: 1th week April
Page 38
New GameAgenda
Launch in 2Q13
Page 39
New GameAgenda
Launch in 2Q13
From OFFLINE game such as CM, FM become FCM ONLINE
Asiasoft first online soccer management game!
launched Dates: CBT: 4th week June
Page 40
Agenda
2013 New
Game Plan
1Q13
(Launched)
2Q13
(On plan)
3Q13
(On plan)
4Q13
(On plan)
Total New
Games in
2013
Existing
Games in
2012
ASC
-
2
4
3
9
27
36
Funbox
1
3
1
-
5
8
13
1
5
5
3
14
35
Singapore (ASO)*
1
2
2
1
6
8
14
Malaysia (ASM)*
1
2
2
1
0
1
1
Malaysia (CIB)
1
4
3
1
9
19
28
Indonesia (ASID)
-
2
-
-
2
3
5
Philippines (ASPH)
-
2
2
1
0
2
2
3
3
2
14
14
1
10
11
1
5
6
4
32
34
7
35
61
Thailand
Company
Overseas
Thailand
Indochina (TLC)
Overseas
Total**
Game Total Games
Closed in
in 2013**
2013
0
0
0
49
11
67
95
Page 41
** Non-repeat game titles counting
Appendices
Agenda
Company
at a Glance
Company:
Asiasoft Corporation Plc. (AS)
Authorized Capital:
THB 307,407,762
Foundation:
September, 2001
Paid-up Capital:
THB 307,407,762
1st Day Trading: 29 May 2008
Par Value:
THB 1.00
Website:
www.asiasoft.net
Foreign Limit:
49%
Employee:
Approx. 950 (Dec 2012)
Dividend Policy:
At least 30.0% of net profit
Territory:
Thailand, Singapore, Malaysia,
Vietnam, Indonesia, and Philippines
CEO:
Mr. Pramoth Sudjitporn
Ownership:
Individual
19%
Foreign
Institution
10%
Management
71%
Business:
At the end of 1Q13, AS procures 64 online game titles
(including 19 titles of CIB’s) operating in 6 countries:
•
Thailand
36 Titles
•
Singapore 9 Titles
•
Malaysia
22 Titles (CIB 21 Titles)
•
Indochina
7 Titles
•
Indonesia
3 Titles
•
Philippines 2 Titles
Total
64 Titles
Services:
MMORPG ● Casual Games ● FPS ●
Web Games ● Game Portal ● Music Online
Most of online games are free to play but users can purchase item in
game to enhance the game experience. Some particular MMORPG
will be charged by playing time.
Page 43
Agenda
Group Structure
and Business
Shareholder Structure:
Online Game Publisher
1. Founders
71.13%
2. Asia Investment 9.76%
Partners Limited
Free Float
18.29%
Paid-up capital THB 307.4 m
Thailand
99.99%
Asiasoft International
Co., Ltd. (ASI)
Paid-up THB 112.0 m
Investment Company
99.99%
59.99%
Playcybergames
A Capital Co., Ltd.
Co., Ltd.
Paid-up THB 20 m
Paid-up THB 20 m
Investment Company
Online Game Publisher
40%
30%
Thaiware Communication
Co., Ltd.
Paid-up THB 40.0 m
Paid-up THB 1.5 m
Cybergames Corporation
Co., Ltd.
Paid-up THB 1.0 m
Online Game Publisher
Website Services
Internet Gaming Services
Funbox Co., Ltd.
100.00%
Overseas
99.99%
Asiasoft Online Pte. Ltd.
(ASO)
Paid-up SGD 2 .0 m
Online Game Publisher
in Singapore
100.00%
AS Online Sdn. Bhd.
(ASM)
79.90%
PT. Asiasoft (ASID)
Paid-up RM 4.0 m
Paid-up USD 1.0 m
Online Game Publisher
in Malaysia
Online Game Publisher
in Indonesia
60.00%
99.99%
PlayPark Co., Ltd.
Paid-up THB 5 .0m
Game Portal &
Entertainment Services on
Websites
61.68%
CIB Development Sdn.
Bhd. (CIB)
Paid-up RM 1.0 m
Online Game Publisher in
Malaysia
Trilight Cove Enterprises Ltd.
Paid-up USD 1 m
Online Game Publisher in Indochina
Page 44
Agenda
Historical
Investment
2001
2005
2007
2008
2011
2012
CIB
(Malaysia)
(61.68%)
ASID
(Indonesia)
(79.90%)
ASO
(Singapore)
(100%)
Sublicensed
to CTCM
(Vietnam)
ASM
(Malaysia)
(100%)
Funbox
(Thailand)
(99.99%)
Thaiware
(Thailand)
(40%)
ASPH
(Philippines)
(Branch
Office)
Playcyber
games
(Thailand)
Cybergames
(Thailand)
(30%)
(59.99%)
Trilight (for
Indochina)
(60%)
Page 45
Genre ofAgenda
Online Games
MMORPG
Massively multiplayer online role-playing game is a genre
of computer role-playing games in which a very large
number of players interact with one another within a virtual
game world.
Web Game
Web Game played over the Internet using a web browser.
Browser games can be created and run using standard
web technologies or browser plug-ins. Browser games
include all video game genres and can be single-player or
multiplayer. Browser games are also portable and can be
played on multiple different devices or web browsers.
Social Game
CASUAL GAME
Online game with cute, colorful cartoon
characters which is normally relatively easy to
play. Gamers do not need to spend long time or
high skills to play and can usually finish the
game in a short period of time, thus making the
game suitable for relaxation
FPS
First-person shooters are a type of 3D shooter game
featuring a first person point of view with which the player
sees the action through the eyes of the player character.
A social network game is a type of online game that is
played through social networks, and typically features
multiplayer and asynchronous gameplay mechanics.
Social network games are most often implemented as
browser games, but can also be implemented on other
platforms such as mobile devices
RTS
Real time strategy games offer an excellent blend of
action and strategy. The majority of RTS games are
played in a bird's eye or top down perspective allowing
players easy navigation and jump around to control
units and buildings across game maps and campaigns.
Unlike turn based strategy games where you have the
ability to take your time, in real time strategy games, all
movement, construction, combat, research and more
are all occurring in real time.
MOBA
Multiplayer Online Battle Arena is a sub-genre of the
RTS. The gameplay is characterized by single unit hero
strategic combat between two small teams of players,
each trying to destroy the opponent's base
Page 46
Agenda
Consolidated
Performance
Unit : Million Baht
Items
Total Revenues
Revenues
<By Region>
Domestic
Oversea
<By Business Type>
Online
Distribution
Advertising and others
COGS
Gross Profit
GP%
SG&A
SG&A%
Other Revenues
EBIT
EBIT%
EBITDA
EBITDA%
Tax
Non-controlling interests
Net Profit
Net Profit%
Major Adjustment
Normalized Profit
Normalized Profit%
Write-off Adjustment
Profit after adjustment
Profit after adjustment%
Q1Y12
Q4Y12
Q1Y13
YoY
QoQ
420.54
402.22
501.84
492.73
469.13
460.77
▲ 11.6%
▲ 14.6%
▼ 6.5%
▼ 6.5%
261.32
140.90
281.45
211.28
232.62
228.15
▼ 11.0%
▲ 61.9%
▼ 17.3%
▲ 8.0%
360.79
34.29
7.15
220.55
181.68
45.2%
105.32
25.0%
18.32
94.68
22.5%
133.94
31.8%
21.75
(0.24)
73.12
17.4%
2.03
75.15
17.9%
0.78
75.93
18.1%
453.04
29.72
9.97
271.54
221.19
44.9%
142.66
28.4%
9.11
87.64
17.5%
127.02
25.3%
10.19
3.19
74.20
14.8%
0.79
74.99
14.9%
5.42
80.41
16.0%
403.67 ▲ 11.9%
48.73 ▲ 42.1%
8.37 ▲ 17.1%
287.67 ▲ 30.4%
173.10 ▼ 4.7%
37.6%
115.40 ▲ 9.6%
24.6%
8.36 ▼ 54.3%
66.06 ▼ 30.2%
14.1%
110.86 ▼ 17.2%
23.6%
15.80 ▼ 27.3%
(2.25) ▼ 841.8%
51.85 ▼ 29.1%
11.1%
7.38 ▲ 263.8%
59.23 ▼ 21.2%
12.6%
7.43 ▲ 850.4%
66.65 ▼ 12.2%
14.2%
▼ 10.9%
▲ 64.0%
▼ 16.0%
▲ 5.9%
▼ 21.7%
▼ 19.1%
▼ 8.2%
▼ 24.6%
▼ 12.7%
▲ 55.1%
▼ 170.4%
▼ 30.1%
▲ 832.8%
▼ 21.0%
▲ 37.1%
▼ 17.1%
Page 47
COGS and Agenda
SG&A Breakdown
Unit : Million Baht
COGS
Items
Q1Y12
Q1Y13
Royalty
Employee
Network&Maintenance
Depreciation
Direct Cost
Total
138.56
40.07
16.79
7.52
17.61
220.55
165.93
51.50
26.95
9.70
33.59
287.67
% to Core Revenue
%Change
Q1Y12
Q1Y13
34.4%
10.0%
4.2%
1.9%
4.4%
54.8%
36.0%
11.2%
5.8%
2.1%
7.3%
62.4%
▲ 19.7%
▲ 28.5%
▲ 60.5%
▲ 29.0%
▲ 90.8%
▲ 30.4%
Unit : Million Baht
Items
SG&A
Employee
Marketing
Rental&Utilities
Depreciation
Others Selling
Other Administrative
Total
Q1Y12
Q1Y13
45.43
24.14
13.54
5.44
3.33
13.44
105.32
49.73
20.88
15.25
6.06
1.33
22.16
115.40
% to Core Revenue
%Change
Q1Y12
Q1Y13
10.8%
5.7%
3.2%
1.3%
0.8%
3.2%
25.0%
10.6%
4.4%
3.3%
1.3%
0.3%
4.7%
24.6%
▲ 9.5%
▼ 13.5%
▲ 12.6%
▲ 11.3%
▼ 60.1%
▲ 64.9%
▲ 9.6%
Page 48