Newsletter

Newsletter
| Your update on what’s new from DENSO After Market Sales
Issue number 35 | June 2014
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> Follow the links below!
Inside this issue…
> A/C Compressors: Interview
> Starters & Alternators expansion
> Customer visits in Greece
> Eastern Europe team expands
> The range now features
479 part numbers covering
over 2,650 applications.
Compressor
range expands
DENSO After Market adds 29 new
Compressor references to its advanced,
OEM Air Conditioning programme.
“DENSO After Market has enjoyed growth across all markets
This range update covers applications for BMW 1-series (F20)
3-series (F30), 5-series (F10), 7-series (F01), X5 (E70), Jeep
Cherokee, Chrysler, Hummer H2, Mercedes M-class (W163),
S-class (C215), S-class (W220), Subaru Legacy and Outback,
Toyota Yaris, Auris, RAV4 and Land Cruiser.
All these new applications are OE and offer unrivalled DENSO
quality to the aftermarket.
Peter Valek, Product Manager Thermal Products at DENSO
Europe B.V.’s Business Unit After Market, confirmed:
“These new references demonstrate our continued
investment in providing the widest range of A/C Compressors
www.denso-am.eu
Why DENSO?
• The unmatched reliability and extended durability of an
OE supplier, with low warranty ratios
• Performance engineered to exactly match vehicle
specification
• Always filled with the correct oil quantity and delivered
as complete assemblies
• Molydene coated piston protects the compressor from
seizing during run-in
• Triple lip seal (W-lip seal) ensures better sealing and
prevent leakage
in the automotive aftermarket, designed to meet the growing
demand from customers across Europe.”
Full details of DENSO’s A/C programme, including the newly
extended DENSO A/C Compressor range, will be available on
TecDoc from July 2014, online at www.denso-am.eu or from
your DENSO sales representative
Continued on page 2
2
DENSO Newsletter: Your update on what’s new from DENSO After Market Sales
Compressor
range expands
INTERVIEW with Peter
Valek, Product Manager
Thermal Products at
DENSO After Market.
> Peter Valek
What are DENSO’s
A/C credentials?
How many references
are in the range?
“Every driver and their passengers expect
a cool, comfortable cabin on every
journey, in all weathers. Renowned for
our efficient, reliable Air Conditioning and
Engine Cooling systems, DENSO is in
fact the world’s number one manufacturer
of original Thermal Systems equipment
and the name that major car makers rely
on worldwide. With a 40% market share,
DENSO is also the world leader in OE
A/C Compressors, selected by many of
the world’s leading vehicle manufacturers
such as Audi, BMW, Fiat, Mercedes,
Porsche, Toyota and VW. This unrivalled
OE experience means that DENSO After
Market is able to bring the same world
class climate control technologies direct
to aftermarket customers, through an
extensive, multi-range programme that
includes OEM quality Air Conditioning
Compressors.”
“Following this most recent range
extension, there are 479 part numbers
covering over 2,650 applications now
available to our European customers.”
What is the role of an
A/C compressor?
> The compressor is vital to the proper
operation of the air-conditioning system.
“The compressor is at the heart of every
car’s climate control system, and vital to
its proper operation. Driven by the engine
via a belt and clutch or pulley - or in the
case of hybrid vehicles electrically driven
- it compresses the low temperature, low
pressure gaseous refrigerant from the
evaporator, into a high temperature, high
pressure gaseous refrigerant, which is then
discharged to the condenser.”
What types are there?
> DENSO Electric Compressor
“DENSO’s extensive Compressor
programme includes: Reciprocal type
(piston) 10PA, 10S, 7SBU and SE; Rotary
type (vane and scroll) TV, SV and SC;
and Electric type (hybrid vehicle) ES
Compressors.
What’s in the range for
hybrid vehicles?
“Our A/C Compressors range includes
electric compressor part references
covering Toyota and Lexus Hybrid
vehicles. The development of OE electric
compressors is just one of DENSO’s
many A/C innovations. An inbuilt motor
allows the DENSO Electric Compressor
to operate independently, providing
consistent levels of air conditioning even
when a car is stationery, making the cabin
air more comfortable. The inclusion of
electric compressors to our aftermarket
ranges offers even more, superb profit
opportunities for wholesalers, distributors
and garages.”
Why is using the right
compressor oil important?
“As we highlighted in the May issue of
this newsletter, oil in the A/C system is
essential, primarily to lubricate moving
parts, i.e. the compressor and the
expansion valve needle. It also enables
heat to escape from the compressor. As
with refrigerant, oil in the A/C system must
retain its chemical stability. However, it
is vital to choose the right oil for the job.
Insufficient lubrication due to universal
oil is the second most frequent reason
for DENSO A/C Compressor damage
and failure. Analysis of DENSO A/C
Compressor warranty claims for 2012
showed that in 24% of cases, garages did
not use the correct PAG-oil needed for
DENSO A/C Compressors.”
Issue number 35 | June 2014
3
Rotating takes charge
> 30 new Starters and Alternators have been added to the range
> DENSO Starters and Alternators
feature the latest OE technologies
Starter & Alternator expansions mean enhanced coverage of new vehicles.
DENSO has significantly expanded
its range of replacement Starters and
Alternators, delivering greater coverage
for Land Rover vehicles and other key
marques.
Five new Starters and 25 new Alternators
will have been added to the advanced,
OE quality programme by July, increasing
the number of part numbers and car
parc coverage. With the new additions
suitable for an estimated 7.2 million
vehicles on the road, the DENSO Starters
& Alternators programme now offers a total
of 284 references for 3,982 key vehicle
applications.
In addition to Land Rover, vehicle marques
covered by the range extension include
Audi, Fiat, Ford, Hyundai, Toyota, and
Volvo, the majority of which are new and
future models.
Pieter Prins, Product Manager Rotating
at DENSO After Market, said: “This range
expansion sees a greater number of
newer vehicles now covered by DENSO’s
replacement Starter and Alternator ranges.
With sales of new cars throughout Europe
continuing to grow, our investment in this
aftermarket programme means customers
are best placed to take advantage of
replacement opportunities when they
arise.”
DENSO Starter and Alternator technologies
include Advanced Engagement (AE)
Starters, Tandem Solenoid (TS) Starters,
Permanently Engaged (PE) Starters and the
Stop-Start Starter - Tandem Solenoid (TS).
Unlike many other brands, DENSO’s
aftermarket Starters and Alternators are
completely new-in-box rather than remanufactured. With no core surcharge,
administration is greatly reduced; ensuring
a high quality product made from
genuine parts at a competitive price. The
programme is also unique in the OE parc
coverage it is able to offer.
“DENSO is a world leader in developing
and manufacturing original equipment
rotating machines that combine reliability
with improved fuel efficiency and reduced
CO2 emissions,” continued Pieter. “This
means that our aftermarket customers
benefit from the same outstanding
technologies that are selected as OE by
carmakers worldwide.”
Issue number 35 | June 2014
4
Thermal presentations in Greece
get a warm reception
DENSO’s Gerard Magielsen, Senior
Engineer, A/C Technology and Yiannis
Fronimakis, DENSO Sales Executive
Greece, Cyprus and Malta, have
continued to build relationships with Greek
customers by presenting the company’s
Thermal Systems ranges to customers in
Thessaloniki, Greece’s second largest city.
More than 35 people attended the
presentations, the first of which was held
at DENSO distributor Karabassis A. & Co.
O.E. The second visit took place at a key
customer of DENSO distributor Vassilakis
Bros. S.A.
The presentations highlighted DENSO’s
credentials as one of the world’s leading
manufacturers of original equipment
Thermal Systems, and its continually
growing aftermarket programme, which
includes Radiators, Cooling Fans, Heater
Cores, Intercoolers, A/C Compressors, A/C
Condensers, Cabin Blower Fans,
Receiver Driers, Pressure Switches,
Expansion Valves and Evaporators.
Yiannis Fronimakis commented:
“DENSO’s thermal technologies are fitted
to almost 25% of European cars, and
it is the world leader in original A/C
Compressors, with a 40% OE market
share. These presentations are an excellent
way to demonstrate this expertise, the
breadth and quality of our replacement
ranges, and the extensive sales
opportunities that exist for customers.”
Mario Gundlach, Regional Manager, Export
Sales at DENSO After Market added:
“We plan to hold many more, similar
events in Greece in the coming year.
By understanding DENSO’s strong OE
background, innovation leadership and the
advanced replacement products available,
aftermarket customers can use the brand
effectively to grow their businesses.”
> Left to right: Gerard Magielsen, George
Vassilakis of Vassilakis Bros. S.A., Viron
Eleftheriou of Eteps Makedonias S.A.,
and Yiannis Fronimakis, pictured at the
Vassilakis event.
> Twenty people attended the first presentation
at Karabassis A. & Co. O.E.
May we introduce…
Highly experienced automotive
professional Nicolae Dima has
joined DENSO Europe After
Market in the role of Sales
Executive for Romania and
Hungary.
Nicolae has more than 24 years’
experience in the automotive
industry, having previously held
roles in customer service, sales
and purchasing, and undertaking
numerous projects including
market research and the creation
of user-friendly catalogues.
In his new role, he will be
responsible for using his
expertise and local knowledge
to grow DENSO parts sales
throughout Eastern Europe and
ensure customers receive the
highest level of service.
Richard Rybáček, DENSO
Europe Regional Manager
Eastern Europe, said: “DENSO
DENSO EUROPE B.V.
Hogeweyselaan 165 | 1382 JL Weesp | The Netherlands
Tel. +31 (0)294 - 493 493 | Fax. +31 (0)294 - 417 122
www.denso-am.eu
continues to enhance its
presence in Eastern Europe.
The appointment of Nicolae is
another demonstration of our
investment and commitment
to building relationships in this
growing market.”
Nicolae looks forward to working
with you!
> Nicolae Dima