corporate responsibility report europe 2014

CORPORATE RESPONSIBILITY REPORT
EUROPE 2014
Because We Care
Foreword from the
Managing Director
At the core of what we do at Amway are strong values that reflect
our corporate responsibility – caring for people both within and
outside our business, ensuring our products contribute to better
well-being and a more sustainable world, and continuing to improve
the performance of our processes.
In 2014, the global revenues of Amway’s parent company, Alticor
Inc., were 10.8 billion US Dollars, making us one of the largest
direct selling companies in the world. That success has been built
on long term growth since 1959. But with that success comes a
duty of responsibility; that’s why we continue to strive towards being
an ever more responsible company and having goals that fit with
the needs of a changing planet.
The Amway One by One campaign continues to make a positive
impact on children’s lives. I would like to say a big thank you to
all the people who contributed their time and energy to this great
cause. As part of this, we raised 100,000 US Dollars this year to
support the Tutudesk Campaign, which aims to provide lap desks
to 20 million school children in South Africa by 2020. We also
supported many other projects this year – with employees and
distributors giving financial donations as well as their time. This
included the Amway Volunteering Day which involved volunteers in
26 countries in Europe and South Africa.
As a leader in selling food supplements(1), vitamins and minerals,
we are focused on helping to address malnutrition. We aim to
improve the nutritional value of malnourished children’s diets
from the ages of 6 months to 5 years old. This has led to the
development of NUTRILITE Little Bits, a micronutrient supplement.
We cooperate with NGOs to pool our expertise through the
NUTRILITE Power of 5 Campaign, where Amway’s technical knowhow is combined with these NGOs’ on-the-ground programmes.
the amount of non-grid wind power. In Europe, we have reduced
our CO2 emissions from flights by 14% over the last two years
alone – as is shown in our reporting following the guidelines of
the Global Reporting Initiative (GRI). In 2015 we plan to launch
the Think Act Save campaign in all our European affiliates to
recognize the contribution each of us can make to the environment.
Green Champion will help to promote a better understanding of
sustainable living.
At the same time, as a company that aims to empower people to
take control of their lives and create opportunities for themselves,
we believe that boosting entrepreneurship can play a significant
role in tackling Europe’s challenges. Our long-standing support for
women, youths, but also over-50s – three groups at the heart of
our business – has become even more important in these tough
economic times. And alongside our Amway Global Entrepreneurship
Report, we aim to build on establishing a 50+ Entrepreneurship
Platform.
Our work to help people also includes training and career
development opportunities for employees through Amway
University. This is combined with a caring human resources
policy ensuring we hire and keep the best people in a diverse
environment. Creating opportunities that foster a sense of
community in the workplace are also very important to us. This
includes an Amway Europe soccer tournament and the Amway
Volunteering Day. Our distributors are an equally vital part of our
community, and we work hard to support them by providing new
skills, through the Amway Academy and Amway Business Centers.
I see strong opportunities for 2015 and beyond. Our commitment
to nutrition, communities, sustainability and entrepreneurship will
help us continue to grow both as a company and as an actor for
positive change across Europe and around the world.
As we care for children, so must we care for the planet. We focus
on water, waste, energy, reducing CO2 emissions and making our
agricultural and production processes more efficient. As a group,
we have a global goal to reduce water and energy use and double
Peter Strydom
Managing Director
Amway Europe
Promoting
ENTREPRENEURSHIP
in Europe
Because We Care
CONTENTS
Promoting entrepreneurship in Europe
•
Insights on the 50+ group on entrepreneurship
Entrepreneurship in Action
•
•
•
•
Bringing together European stakeholders
European 50+ Entrepreneurship Platform
New website supporting sustainable self-employment in
Austria
Supporting our distributors – Amway Academy and the
Amway Entrepreneurship Programme
PROMOTING
ENTREPRENEURSHIP
IN EUROPE
Although it is home to some of the world’s most vibrant
companies, Europeans are, by comparison with other parts
of the world, reluctant entrepreneurs(1). Amway believes
that helping Europeans to fully embrace entrepreneurship
will have a significant impact in mitigating the human and
societal costs of the financial crisis, ongoing competitiveness
challenges and long-term demographic changes by providing
new opportunities for self-fulfillment and employment for an
increasing number of older people.
Boosting entrepreneurship can play a major role in kick
starting economies, transforming communities, helping
people take control of their lives and create opportunities for
themselves. This is why Amway believes that entrepreneurship
in Europe is more important than ever and our goal is to
help Europe grow a new generation of young and older
entrepreneurs.
Amway understands that entrepreneurship is particularly
crucial in ensuring that society continues to harness the skills,
knowledge and experience of over-50s. On the other side, it
can be a vital way for this age group to define a new, central
role for themselves in Europe’s societies as role models and
mentors for generations of current and future entrepreneurs.
Encouraging more 50-plus Europeans to start their own
businesses or mentor others is vital in of itself. However, it
is also an important way to help provide new unemployment
opportunities in a difficult economic climate. The 50-64 age
segment of the population has grown from 17.9% of the
population of the EU 28 in 2004 to 19.9% in 2014, while in
the same period the 65-89 age group has gone from 12.5
to 13.4% and the 80+ population has grown from 3.9% to
5.1%(2). This group has also suffered from economic turmoil in
recent years: OECD statistics show that the 55-64 age group
in the EU 28 has seen unemployment increase from 5.1 to
7.4% since 2008(3), with some countries suffering more than
others. In Ireland, for example, the unemployment rate for
this age group tripled between 2008 and 2013 (from 3.4% to
10.6%), and it is even worse in Spain, where one in five older
people are out of a job(4). This is a particular challenge for this
age group because they are more likely to suffer from longterm unemployment due to factors like age discrimination,
reduced perceived mobility and flexibility in the workplace,
and higher labour costs.
8
INSIGHTS ON THE 50+ GROUP ON ENTREPRENEURSHIP
Amway has been collecting and analyzing data in relation to entrepreneurship on a regular basis since 2008 through our Amway Global
Entrepreneurship Report. The 2014 Report now surveys almost 44,000 people across 38 countries worldwide and plays an important
role in deepening our understanding of what motivates entrepreneurs and gaining greater insight into the world in which they operate.
As our most recent study (conducted in 38 countries by the market research institution GfK (Gesellschaft für Konsumforschung)
Nuremberg with the Technical University of Munich)(5) showed in regard to over-50s, that they are a particularly tough group to
encourage to get involved in entrepreneurship. Indeed, the 50 demographic group has a very low self-employment rate, currently 6%,
whilst the self-employment rate amongst the 35-49 respondents is twice as high at 12%. This is despite 66% of this age group viewing
entrepreneurship positively (with Scandinavia scoring highest – 91% of Swedes surveyed had a positive opinion of entrepreneurship,
as well as 90% of Finns and 86% of Danes). More than a quarter of over-50s said that they could see themselves starting their own
business – though this is lower than younger groups – 49% of under-35s and 42% of the 35-49 group said that they saw themselves
potentially becoming entrepreneurs.
How can we encourage more people in this age group to take the leap to starting their own businesses? The survey shows that certain
factors are particularly attractive: 44% saw independence as a key reason for becoming entrepreneurs, while 35% focused on selffulfillment. Many agreed on the positive impact of education: 57% of 50+ respondents think that entrepreneurship can be taught, while
only 19% have participated in entrepreneurship education programmes. Respondents in Finland, Belgium and the Netherlands were
happiest with the current training options, while Greeks, Portuguese and Croatians were least satisfied.
GLOBAL
ENTREPRENEURSHIP
REPORT 2 0 1 4
ADVANCING ENTREPRENEURSHIP EDUCATION
1
Entrepreneurship: Releasing the potential of the 50+ generation - Workshop in Brussels
9
ENTREPRENEURSHIP
SOCIETAL CHALLENGE/SITUATION
+15%
+50
+50
2005
2015
Over the last decade, the over-50 group
has grown by nearly 15%. 1
+50
By 2020 a third of the working-age
population in Europe will be over 50.
+50
+50
+50
+50
+50
+50
+50
+50
+50
+50
6%
AGER reveals only 6% of the 50+ is
SELF-EMPLOYED
2
The over-50 group now face a major employment challenge in Europe.
AMWAY IN ACTION
PROVIDING SOLUTIONS BY HARNESSING THE POTENTIAL OF 50+
50+
Act as a thought leader in promoting the
importance of 50+ entrepreneurship at
EU level, through workshops, etc.
50+ Entrepreneurship Platform
Website
INDIVIDUAL AND SOCIETAL BENEFITS:
Achieve Independence from an employer
Empowerment by helping people create more
opportunities for themselves
Help the 50+ remain economically active, contribute
to economic growth and facilitate innovation
Prevent loss of valuable skills and facilitate their
transfer to newer generations
1 EUROSTAT
2 AGER 2014
Infographic based on the following study: 2014 AGER – July 2014
Sample 43,902 people in 38 countries
http://www.amwayentrepreneurshipreport.com/home
10
ENTREPRENEURSHIP
IN ACTION
Amway is a direct facilitator of entrepreneurship through its
business model. Over 250,000 distributors are developing
their own businesses across Europe based on Amway
products. We deal with their needs and respond to their
challenges on a daily basis, providing training via the Amway
Academy and ongoing support and mentoring. Programs in
Austria on the importance how to integrate sustainability for
one-person companies supplement this offer and especially
bring it to the wider society. With more than a quarter of our
distributors being over 50, the same approach is followed in
regard to entrepreneurship in this age group.
BRINGING TOGETHER EUROPEAN
STAKEHOLDERS
Amway recognises the importance of promoting
entrepreneurship amongst the over-50 generation. We
are playing a leadership role in fostering dialogue and
understanding as well as building greater awareness of the
importance of this demographic in entrepreneurship terms
among key EU audiences. In 2014, Amway organised a
workshop in Brussels entitled “Entrepreneurship: Releasing
the potential of the 50+ generation”, that brought together a
wide range of stakeholders. The workshop explored the main
barriers to over-50 entrepreneurship, as well as approaches
to help build awareness and create a more supportive
environment for over-50 entrepreneurship across Europe.
Amway aims to build on this by establishing a European
platform for over-50 entrepreneurship.
11
12
EUROPEAN 50+ ENTREPRENEURSHIP PLATFORM
Amway has driven the creation of the European 50+ Entrepreneurship Platform planned to be launched in 2015, which is intended to
help raise the profile and importance of 50+ Entrepreneurship. It creates a policy framework as well as initiatives that help to develop a
supportive ecosystem for 50+ Entrepreneurs in Europe. The Platform’s members and supporters include Think Young, Business in the
Community (BITC) , the Centre for Entrepreneurs European Business Network, University of Bratislava, Solvay Business School and Aalto
University’s Center for Small Business, as well as NGOs and private sector businesses.
The platform aims to build greater awareness and political support for 50+ entrepreneurship, inform and shape the policy environment on
this vital issue, facilitate and encourage knowledge-sharing, identify and promote the need for more European initiatives and research, and
build understanding among both the entrepreneurship community and at Member State level of the importance of encouraging more of our
older citizens to start their own businesses. Work will include EU institutional engagement and broader thought leadership and information
initiatives.
One of its key tools will be a 50+ entrepreneurship website which, over time, will aim to become the ‘go to’ portal for policy makers and other
stakeholders working and interested in the field of 50+ entrepreneurship. Targeted mainly at EU policy-makers, it will help to build greater
awareness and political support, inform and shape the policy environment, and serve as a central resource for the latest reports, studies,
publications, media appearances and other materials in the field.
NEW WEBSITE SUPPORTING
SUSTAINABLE SELF-EMPLOYMENT IN
AUSTRIA
Another platform Amway has worked on together with the
Chamber of Commerce Austria, respACT - Austrian business
council for sustainable development, and consultants Hauska
& Partners has been launched in 2014: www.nachhaltigselbstaendig.at –. It accompanies one-person businesses in
taking over responsibility towards all stakeholder groups and
this way having an impact on the environment and society.
It provides five-step instructions including a self-test to
identify where the business stands as well as data & facts
on entrepreneurship. It rounds up with successful examples
of sustainable entrepreneurs. It uniquely focuses on
providing Corporate Social Responsibility guidance to these
entrepreneurs are they newcomers at the start or more
experienced entrepreneurs looking for suggestions for further
development.
13
14
SUPPORTING OUR DISTRIBUTORS –
AMWAY ACADEMY AND THE AMWAY
ENTREPRENEURSHIP PROGRAMME
The Amway Academy focusses on supporting an entrepreneurial spirit
amongst our self-employed distributors by providing them the help they
need to understand our products and build successful businesses for
themselves. The Amway Entrepreneurship Programme offers greater
leadership training, aiming to help new distributors get off to a fast
start and then develop a long term sustainable business. This highly
selective, 6-month, 2 step world-class training programme gives
distributors a blended learning approach incorporating the best of both
classroom and virtual learning opportunities. The first edition in the UK
was completed by the 40 participants in 2014, and will be repeated
in September 2015. The Amway Entrepreneurship Programme was
further used to inspire the German “Restart” initiative, which is still
ongoing, and based on the European pilots South Africa held a “train
the trainer” session in April 2014 in view of launching its own similar
programme.
In addition, our Leader Coaching Programme, providing a 6-8-month
interactive blended course approach (online and offline) to already
active distributors who want to achieve more, is in its 4th year now in
the UK with more than 100 participants. It is also continued in Ukraine
in 2014, with 56 distributors taking part.
These are two examples of the great variety of learning offers for our
distributors. We launched the Amway Academy in 2008/2009 as
an ambitious educational tool available in 25 languages and aiming
to help distributors through e-learning courses, web presentations,
certification programmes, classroom and personal training courses.
Programmes are evaluated and measured by external bodies including
the Learning Lab in Duisburg the Department of Psychology at LudwigMaximilians-University in Munich, Germany, the Women’s Academy in
Munich and J&P GmbH Recruiting Development in Munich. We adapt
our courses constantly, realising that different channels serve different
needs.
The Amway Academy brings all this under one roof, including more and
more interactive learning with games, as well as increasing amounts
of video based learning combining both e-learning and face-to-face
teaching. In total, 380,604 instructor-led training units were provided in
2014, as well as 193,709 e-learning units. Our trainers are all certified
by Amway and trained regularly throughout the year. In addition, every
two years, so called Trainer Camps take place in different parts of the
world. These bigger conferences aim to ensure coaches are aware of
the latest learning methods, as well as making sure they understand
and promote the Amway culture and strategy. It is, additionally,
a chance for coaches to get to know one another and share best
practices. The latest European iteration was in 2014, involving digital
training and coaching on presentation skills by the Royal Academy of
Dramatic Art London.
REFERENCES
(1) http://www.amwayentrepreneurshipreport.tum.de/fileadmin/w00bfs/www/2014/
Amway_Global_Entrepreneurship_Report_2014.pdf
(2) http://ec.europa.eu/eurostat/tgm/refreshTableAction.
do?tab=table&plugin=1&pcode=tps00010&language=fr
(3) OECD statistics: http://stats.oecd.org/index.aspx?queryid=36499#
(4) OECD statistics: http://stats.oecd.org/index.aspx?queryid=36499#
(5) http://www.amwayentrepreneurshipreport.tum.de/index.php?id=5&L=1
15
FIGHTING
MALNUTRITION
Because We Care
CONTENTS
Fighting Malnutrition
Malnutrition: a global issue
Amway – helping tackle malnutrition worldwide
•
•
NUTRILITE Little Bits - a natural supplement for
children
The NUTRILITE™ Power of 5 Campaign – a global
effort to fight childhood malnutrition
FIGHTING MALNUTRITION
Fighting hunger is a major challenge worldwide. Yet beyond hunger itself, there
is another major issue which affects hundreds of millions of people across the
globe – ensuring people, and children in particular, get the right nutritional
balance, thereby ensuring that they live longer, healthier and happier lives(1).
Getting enough calories is not enough. The lack of sufficient vitamins and
minerals in people’s diet can lead to impaired development, disease and death,
and is a particular issue among infants and young people. Malnutrition also
prevents communities in the poorest part of the world from lifting themselves
out of poverty(2).
Amway aims to help people around the world have a healthier and more
prosperous future and is committed to helping tackle the problem of
malnutrition amongst young people – specifically, children from 6 months to 5
years old.
20
MALNUTRITION: A GLOBAL ISSUE
Although malnutrition is a global problem that affects all ages, it is children in the developing world that are hit hardest. A lack of proper
nutrition in the first 5 years prevents brain and body development from occurring properly. Chronic malnutrition, or under-nutrition, makes
children susceptible to disease and underdevelopment. Children deprived of adequate nutrition during the first 1,000 days of life often have
stunted growth, poor cognitive development and low immunity to disease(3).
As the Micronutrient Initiative points out, 18 million babies born mentally impaired due to iodine deficiency each year(4). This lack of
development can have lasting and irreversible effects, making children susceptible to disease and leading to health problems later in life.
In extreme cases, malnutrition even causes death. According to the World Health Organisation, seven million children under the age of 5 die
each year from preventable causes – and malnutrition is the underlying cause of 45 percent of these deaths(5).
The fight against malnutrition can have far-reaching impact. Proper nutrition is important to the development of both individuals and nations. It
is estimated that a lack of adequate nourishment can reduce a nation’s economic advancement by at least 8 percent because of loss related
to productivity, cognition and reduced schooling(6). Ensuring better nutrition is available to even the poorest communities is a key goal for us,
because we believe every child should have a chance to grow up and develop properly.
21
NUTRITION
SOCIETAL CHALLENGE
6 months
>
5 year
Malnutrition affects hundreds of millions
of people across the globe, especially
kids from 6 months to 5 year olds.
18
million
I
Iodium
18 million babies born mentally impaired
due to iodine deficiency each year 1
Children deprived of adequate nutrition during the first 1,000 days of life often have stunted
growth, poor cognitive development and low immunity to disease
7.000.000
children < 5 die due to malnutrition
Seven million children under the age of 5 die
each year from preventable causes 2 – and
malnutrition is the underlying cause of 45
percent of these deaths.3
Malnutrition also prevents communities
in the poorest part of the world from
lifting themselves out of poverty. 4
AMWAY IN ACTION
PROVIDING VITAMINS SUPPLEMENTS TO KIDS WORLDWIDE
by 2016
15
countries
nutrition,5
Amway is a leader in global
providing vitamins and minerals to many
via its NUTRILITE product range,
a supplement mix born in 2006,
which improves the nutritional value of
children on a daily basis.
In cooperation with the international charity CARE
and other local development charities Amway
launched the NUTRILITE Power of 5 Campaign in
2014, which aims to help kids in some of the world’s
poorest communities – beginning in Zambia and
Mexico, working with local NGOs Un Kilo de Ayuda
and the Christian Alliance for Children in Zambia.
This campaign is set to grow – and by 2016,
NUTRILITE Power of 5 Campaign will be
serving families in a total of 15 countries:
including Brazil, Colombia, Costa Rica,
Dominican Republic, El Salvador, Guatemala,
Haiti, Honduras, Indonesia, Honduras,
Indonesia, Mexico, Panama, Venezuela,
Vietnam, South Africa
INDIVIDUAL AND SOCIETAL BENEFITS
Fe
8%
Iron
Nutriline Little Bits provides 15 essential
nutrients including vitamin C and helps
mitigate the risk of a childhood micronutrient deficiency, including iron deficiency
anaemia
1 Micronutrient Initiative
2 World Health Organisation
3 http://www.who.int/mediacentre/factsheets/fs178/en/
4 http://www.micronutrient.org/english/View.asp?x=573
It helps people live better lives and
achieve their full potential
Proper nutrition is important to the development of
nations too. It is estimated that a lack of adequate
nourishment can reduce a nation’s economic advancement by at least 8 percent because of loss related to
productivity, cognition and reduced schooling.6
5 http://www.who.int/healthinfo/global_burden_disease/GlobalHealthRisks_report_part2.pdf
6 Chapter 8 - Malnutrition: Global Economic Losses Attributable to Malnutrition 1900–2000 and Projections to
2050 pp. 247-272, by Sue Horton and Richard H. Steckel, in “How Much have Global Problems Cost the
World? A Scorecard from 1900 to 2050”, edited by Bjørn Lomborg, Cambridge University Press, 2013
22
AMWAY HELPING TACKLE
MALNUTRITION WORLDWIDE
Amway is a leader in global nutrition(7), providing vitamins and minerals
to many via its NUTRILITE product range. Our key markets are in
developed European, North American and Asian countries, where our
customers understand the benefits that our supplements can provide.
However, as a responsible company that cares about the wellbeing
of all global citizens, we also see that there is a more basic need for
products that contribute to wellness.
We aim to improve the nutritional value of malnourished children’s
diets on a daily basis from the ages of 6 months to 5 years old. This
has led to the development of NUTRILITE Little Bits, a micronutrient
supplement.
NUTRILITE LITTLE BITS - A NATURAL
SUPPLEMENT FOR CHILDREN
Carl Rehnborg, founder of NUTRILITE, was the initiator of product ideas
that would utilise the power of NUTRILITE to help children suffering
from nutrient deficiency. This led to a discovery in 2006 by workers on
our sustainable farm in Brazil, who came across a simple solution to
the malnourishment that plagued children in their community. They
harvested, dried and compressed the nutrient-rich plants from their
farms into a mix that could be added to the children’s food.
In less than a decade, these two ideas became NUTRILITE Little Bits.
It was developed to help reduce and prevent a childhood micronutrient
deficiency, including iron deficiency anaemia based on WHO
recommendations for children 6 months to 5 years old. It provides 15
essential nutrients including vitamin C which comes from the acerola
cherries’ grown and harvested on our sustainable farms – it is one of
most concentrated natural sources of this important vitamin – as well
as Vitamin D which is needed for normal growth and development of
bone in children, iron for normal cognitive development and Iodine for
normal growth of children(8).
Micronutrients:
•
Vitamin A
•
Vitamins B1, B2, B3,
B6, B12 and folate
•
Vitamin C
•
Vitamin D
•
Vitamin E
•Iron
•Zinc
•Copper
•Selenium
•Iodine
The benefits of NUTRILITE Little Bits were confirmed by a 6-month
clinical study of 1 to 5 year old children in the Mazahua area of
Mexico. With the help of a local NGO, Un Kilo de Ayuda, children were
given NUTRILITE Little Bits on a daily basis. By the end of the study,
there were major increases in the health status of the children; with
significant improvements in haemoglobin levels, anaemia status,
weight, and fewer signs of stunting.
23
THE NUTRILITE™
POWER OF 5
CAMPAIGN
A GLOBAL EFFORT TO
FIGHT CHILDHOOD
MALNUTRITION
We believe that worldwide cooperation among corporations,
governments and non-profit organisations is key to successfully
addressing malnutrition. That is why we decided to build on our
existing cooperation with international charity CARE and other
local development charities, and launch the NUTRILITE Power of 5
Campaign in 2014.
24
The NUTRILITE Power of 5 Campaign brings together NUTRILITE by Amway, parents, children, distributors and NGOs to provide NUTRILITE Little
Bits to infants and children in some of the world’s poorest communities – beginning in Zambia and Mexico, working with local NGOs Un Kilo de
Ayuda and the Christian Alliance for Children in Zambia. Each partner focuses on what it does best.
Under the Campaign, CARE acts as overall nutrition programme advisor, while also monitoring and reporting on progress. Amway helps CARE
by undertaking research and developing the specific formulation of NUTRILITE Little Bits – these are provided to CARE and other NGO partners
at cost. We also contribute to CARE’s administration costs, and employees, distributors and customers in Europe are also actively involved in
raising funds for CARE and our NGO partners.
Our partner CARE understands why this partnership is so important. Liz McLaughlin, CARE Associate Vice President for Institutional
Fundraising and Partnerships, underlined that Little Bits and the NUTRILITE Power of 5 Campaign: “will have a huge impact on the lives of
malnourished children.” (9) She added that CARE can’t complete its mission without the support of corporate partners such as Amway(10).
This campaign is set to grow – and by 2016, we plan to have NUTRILITE Little Bits programmes serving families in a total of 15 countries:
•Brazil
•Colombia
•
Costa Rica
•
Dominican Republic
•
El Salvador
•Guatemala
•Haiti
•Honduras
•Indonesia
•Mexico
•Panama
•Venezuela
•Vietnam
•
South Africa
•Zambia
25
26
(11)
MORE ABOUT OUR PARTNERS
CARE is a leading humanitarian organisation fighting global poverty with a special focus on working
alongside poor girls and women because, equipped with the proper resources, they have the power to lift
whole families and entire communities out of poverty. Last year, CARE worked in 84 countries and reached
83 million people around the world(12).
Un Kilo de Ayuda fights malnutrition among children under the age of 5 in hundreds of communities
throughout Mexico. Founded in 1984, their methodology consists of six main components: nutritional
surveillance; anaemia detection; nutrition education; nutritional package distribution; neurodevelopment and
early stimulation evaluation; and safe water. It applies these actions to 55,000 children in rural Mexico every
2 weeks(13).
Christian Alliance for Children in Zambia, our partner in Zambia, was formed in 1997 with a mission
to feed hungry children, to bring orphans and outcast children into families and to educate out of school
children. NUTRILITE Little Bits is part of their Milk and Medicine Programme, which utilizes three interrelated
strategies: distribution and provision of vitamins and minerals, medicine when it is not available to families
through other means; and social work support(14).
Solid Rock International is a Christian non-profit organisation focused on transforming the body, mind,
and soul of the poor in the Dominican Republic. When Solid Rock International (formerly Solid Rock Missions)
was first beginning as an organization in the early 1990s, the desire was, and still is today, to holistically
serve the poor in the Dominican Republic by focusing on all aspects of health(15).
Glasswing promotes strategic social investment through the creation of ‘action networks’ - among
businesses, foundations, governmental, and non-profit organizations - with the aim of encouraging broader
societal participation in improving quality of life(16).
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their
communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World
Vision works in nearly 100 countries, serving all people, regardless of religion, race, ethnicity, or gender(17).
Amway supported the NUTRILITE Power of 5 Campaign by collecting handprints – for each handprint, Amway
donated 1 US-Dollar to CARE. Over 71,462 were gathered in Europe, and globally Amway hopes to achieve
the Guinness World Record for the biggest collage of handprints. [Pictures from handprint-collecting events
will be included]. The handprinting activity was one of many ways in which Amway made significant efforts to
raise awareness around Europe in 2014 around the issue of malnutrition.
REFERENCES
(1) http://www.who.int/healthinfo/global_burden_disease/GlobalHealthRisks_report_part2.pdf
(2) http://www.micronutrient.org/english/View.asp?x=573
(3) http://www.unicef.org/nutrition/
(4) http://www.micronutrient.org/english/View.asp?x=573
(5) http://www.who.int/mediacentre/factsheets/fs178/en/
(6) Chapter 8 - Malnutrition: Global Economic Losses Attributable to Malnutrition 1900–2000 and Projections to 2050 pp. 247-272, by
Sue Horton and Richard H. Steckel, in “How Much have Global Problems Cost the World? A Scorecard from 1900 to 2050”, edited by
Bjørn Lomborg, Cambridge University Press, 2013
(7) Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2013:
http://www.euromonitor.com/amway-claims
(8) http://eur-lex.europa.eu/legal-content/EN/ALL/?uri=CELEX:32010R0957; http://eur-lex.europa.eu/legal-content/EN/
ALL/?uri=CELEX:32009R0983
(9) http://powerof5.nutrilite.com/stories/nutrilite-childhood-malnutrition-expert-roundtable
(10) http://globalnews.amway.com/ourstory/Article/citizenship/giving-malnourished-children-a-chance-against-hidden-hunger
(11) http://powerof5.nutrilite.com/partnerships
(12) http://www.care-international.org/
(13) https://www.unkilodeayuda.org.mx/
(14) http://www.cacz.org/
(15) https://www.solidrockinternational.org/who-we-are/
(16) http://glasswing.org/
(17) http://www.worldvision.org/
27
ONE BY ONE
HELPING CHILDREN
ACROSS EUROPE
Because We Care
CONTENTS
Action for children around the world
The Amway One by One Campaign: helping children
across Europe, Africa and around the world
•
Amway Volunteering Day – giving a helping hand
Examples of Amway One by One projects supported in
Europe in 2014
Amway is a family business that has long focused on
supporting children. We believe that children are our future –
and we must ensure that they have the best possible chances
to grow up into healthy, happy, well-educated adults with all the
opportunities they deserve Amway is committed to acting as
an exemplary corporate citizen in the communities where we
operate, through positive action to help children.
Our Amway One by One Campaign for children is now 12 years
old – that means twelve years of helping children to learn, grow
and develop. Around the world, Amway has touched the lives
of over 12 million kids – through a wide range of high-impact
initiatives bringing together employees and distributors alike.
32
ACTION FOR CHILDREN AROUND THE WORLD
UNICEF’s The State of the World’s Children(1) has studied the living conditions of the world’s young people for the past 30 years – and while
much positive progress has been made in many parts of the globe, there is clearly much still to do. The 2.2 billion children living on our planet
need us to continue making progress towards a healthier, safer and more inclusive world.
As UNICEF and WHO point out, over 6 million children under 5 years of age die every year, mostly from preventable causes(2) (3), while many
more young people are at risk and living below the poverty line. Also in Europe this number has increased since the beginning of the economic
downturn(4) – in Ireland, Croatia, Latvia, Greece and Iceland, child poverty rates even rose by over 50% between 2008 and 2014(5). Across
the 28 EU member states, 28% of under-18s are at risk of poverty and social exclusion(6). And young people face many other challenges, for
example in regard to health – with one in three European 11-year-olds now obese(7).
Helping marginalised children, encouraging sport, supporting healthy eating and lifestyles, and boosting educational opportunities, can help
move Europe in a positive direction. We believe that children need the best possible start in life, and aim to contribute to making a positive
change.
Amway Volunteering Day in Hungary
AMWAY ONE BY ONE
CAMPAIGN: HELPING
CHILDREN ACROSS EUROPE,
AFRICA AND AROUND THE
WORLD
The Amway One by One Campaign for Children was founded by Amway as a
global programme with the company, the distributors and employees work
together to help children in need around the world.
Amway Volunteering Day in Spain
In 2014, the initiative reached 17,232 children across Europe, thanks to
33,649 volunteer hours contributed by distributors and employees – in
addition to USD 636,519.86 in contributions (including USD 149,000
in UNICEF contributions). The campaign covered 77 projects in Europe–
of which 41 dealt with health, 14 with education, and 22 did general
fundraising.
AMWAY VOLUNTEERING DAY – GIVING A
HELPING HAND
Amway Volunteering Day in the United Kingdom
Following the Amway Global Volunteering Day in 2013 and to celebrate UN
International Volunteering Day on December 5th 2014, Amway organised
many different volunteering activities across Europe on this one day. Amway
employees and distributors supported local initiatives that all focus on child
nutrition and well-being.
We believe that in order to truly be a good corporate citizen, we must
encourage people at all levels of the business – both employees and
distributors – to volunteer their time and expertise to turn ambitious
projects into reality. 825 volunteers from 26 different countries participated.
Amway Volunteering Day in Italy
In Poland, employees organised a fun day involving theatre, gifts and food
for the patients of the Child Health Centre Institute – while in Croatia,
furniture was donated to a Children’s Home in Zagreb. In the Czech Republic
our team decorated the Traumatology Center for children for Christmas. In
Italy, we organised a meal packaging day for the NGO “Stop Hunger Now”.
While in Norway we supported the NGO Kirkens Bymisjon in the ROBUST
project to prevent and tackle youth problems among children from poor
families who are often bullied and/or have health problems.
Other countries saw information days organised on malnutrition and
health – notably in Lyon, France. Meanwhile, in the UK and Ireland,
distributors organised a raffle with hampers for charity. And at the
European headquarters in Puchheim, Germany, 30 employees worked to
create a play room for children at a refugee initial registration facility in
Fuerstenfeldbruck.
Amway Volunteering Day in Croatia
33
EXAMPLES OF ONE BY ONE PROJECTS
SUPPORTED BY AMWAY EUROPE IN 2014
Country
Project
Community
Europe
Support to the “Tutudesk campaign” for
schoolchildren
Amway Europe and South Africa supported the Tutudesk campaign, which provides lapdesks for students who have no desk in School or at home.
Austria
Children’s cancer fundraising
Donation to the Austrian Children’s Cancer Aid organisation
Belgium
Donations to children’s organisations
Company donation to Terres Rouges (street children in Africa), Cité Joyeuse (school for
disabled children) and SOS Children’s Village.
Czech Republic
Child traumatology centres
Amway donated to the Kolecko Foundation in support of child traumatology centres.
Czech Republic
Donation to an orphanage
Amway distributors donated products to an orphanage in the Czech Republic.
Denmark
Support for the “Julemærkefonden”
foundation providing homes for special
needs children
Amway Denmark supported the Danish Foundation “Julemærkefonden”, which provides
homes in Denmark for children that have special needs. In 2014, we made product
donations, cash donations, organised a run for “Julemærkefonden” at community event
in Copenhagen, provided 15 places at the Milan Junior Camps (soccer summer schools
for children) in DK, and used a special logo in all e-mails sent from Amway Denmark to
support the “Julemærkefonden”. Further, Amway Denmark collected waste after the
Roskilden Festival to raise funds for the foundation.
Finland
Run to support girls’ education in Nepal
(UNICEF)
Amway Finland has a partnership with UNICEF Finland in supporting education for
girls in Nepal (in line with the Finnish Government’s support). As part of this, staff and
distributors ran for the programme each year at Naisten Kymppi (10 km run for women).
Finland
Supporting UNICEF Global Parent
Programme
483 distributors in Finland supported the UNICEF Global Parent Programme.
Germany
Supporting child entrepreneurship
Amway provided a cash donation to the Network for Teaching Entrepreneurship (NFTE)
for supporting entrepreneurship education among children.
Germany
Supporting children’s rights
Support of the festivities on children’s rights with the German Child Protection League
via cash donations and volunteering.
Germany
School support
Support for two elementary schools in Puchheim (cash donation, Amway has taken
over the sponsorship of one of the Puchheim children’s forum’s projects on a cleaner
environment).
Germany
Support for the Fuerstenfeldbruck music Cash donation to a Polish-German music and football youth camp.
school
Germany
Supporting the Fuerstenfeldbruck
foundation
Taking over the cost and organization of postal services for the foundation.
Germany
Food banks
More than 600 kg of pasta collected to be donated to food banks in Puchheim,
Hamburg, Berlin, Muenster and Bayreuth.
Germany
UNICEF Run Schwerin
Amway distributors raised money through a run.
Greece
Donation to children’s care and training
centre
Donating home care products to the Sikiarideio Foundation Open Care Training Center
for children and young adults with intellectual and learning disabilities from the ages of
5 to 21.
Greece
Food donations to social grocery
Donating food products on Easter to the Social Grocery of the Municipality of Marousi in
Athens to support families in need.
Hungary
Supporting children’s hospitals
Amway supported paediatric departments at hospitals in Gyor, Szekesfehervar and
Debrecen and donated to SOTE Children’s Hospital via a Charity Cycling event and
Budapest Half Marathon.
Ireland
Special Olympics
Supporting the Special Olympics in Ireland by fundraising through raffles, prize draws
and other activities at the Dublin centre with distributors and staff.
Italy
Football for disadvantaged children
Continued cooperation with the Naples soccer tournament for disadvantaged children,
started 3 year ago as part of the Goal by Goal initiative together with the AC Milan
foundation, by supporting them with their press activities by giving visibility towards our
channels.
Italy
Support to local Rome NGOs
As part of the opening of the Amway Business Center in Rome, a cheque was given
to the Municipality of Rome to support three different projects: restoration works at
Falcone Borsellino and Fratelli Bandiera schools, as well as the purchase of two brand
new seesaws especially designed for disabled children.
Italy
Supporting a children’s hospital
Support of the Meyer Children’s Hospital in Florence by providing funds for the purchase
of an advanced newborn dummy simulator for infant medical emergency training.
Italy
Donation to Mangwana NGO
Funds were raised for the Mangwana NGO, an association which operates in
Madagascar for social development of local communities, including initiatives for
children’s education and environmental improvements.
Lithuania
Supporting the “Kablio parkas” sport
centre
To support the “Kablio parkas” sport centre, an NGO that helps talented young
sportspeople, Amway gave a donation for each participant in the “Velomarathon” as
part of the NUTRILITE team.
Norway
UNICEF Norway run for schools in Africa
Support for schools in Africa - Amway ran for UNICEF at Sentrumsløbet in Oslo.
34
Norway
Helping troubled youths
Amway supported the Kirkens Bymisjon NGO in the ROBUST project, which aimed to
prevent and tackle problems among children from poor families, as well as victims of
bullying and young people with health problems.
Poland
Cooperation with the Upbringing
Through Sport Foundation
Amway organised events for 2400 children aged 9-12 years old with physical activity,
education and entertainment in Warsaw, Poznan and Gdansk. Amway also supported
the “Kids with Nature Run” and the Independence Day Run.
Poland
Donation to the Children’s Memorial
Health Institute
Amway donated around 350 games and toys for children at the Children’s Memorial
Health Institute.
Portugal
Painting the APLAS cancer support
facility
Painting the new facility of the NGO APLAS, which supports families which have children
with cancer in Casçais and Lisbon.
Romania
Junior Achievement Company
Programme
Supporting this educational programme which facilitates students’ access to learning
through entrepreneurship activities with a special module related to marketing, sales
and retail business.
Romania
Supporting the ASCHF-R Association for
disabled children
Sponsoring the ASCHF-R Association which helps children with disabilities, giving them
equal opportunities to education.
Romania
Breakfast with Organizatia Salvati Copii
for children
Breakfast event with children from the NGO Organizatia Salvati Copii, the Foundation
Save the Children.
Slovakia
Supporting the USMEV NGO helping
children and families
Supporting USMEV NGO, which looks after families in need and runs homes for
children.
Slovakia
Decorating an Orphanage
Decorating the premises of the Detský Domov Nadeje orphanage in Bernolákovo for
Christmas.
Slovenia
Supporting the Slovenian association of
friends of youth
Supporting ZPMS – the Slovenian association of friends of youth, an organisation aimed
at quality of life for children, young people and families and protecting rights of young
people.
Spain
Donations for scholarships with Red
Cross Spain (Cruz Roja)
Supporting Red Cross Spain (Cruz Roja) in its work together with the Social Inclusion
Area of the City Council for the marginalized village «El Gallinero» close to Madrid by
donating for scholarships.
Sweden
Support for anti-bullying NGO
Amway Sweden supported the Swedish Foundation “Friends” which helps children in
Sweden that are being bullied in schools and/or in sports clubs – this support was via
cash donations by Amway and distributors, a run for “Friends” at a community event in
Stockholm, and 25 seats at the AC Milan Junior Camps – (soccer summer schools for
children – in Sweden.
Switzerland
Donation to a disabled centre
Donation to the Blumenhaus Buchegg for disabled people.
Turkey
Supporting volleyball in schools
Amway supported the Seeds of Volleyball project in cooperation with the Turkish
Volleyball Federation, which aims to promote volleyball nationwide in elementary
schools.
Turkey
Donation of cleaning products and
computers
Amway donated cleaning products, laptops and desktop computers to schools,
foundations and universities across Turkey.
Ukraine
Chestnut Run for children’s health
A run to fundraise for the Children’s Centre of Cardiology and Cardiosurgery in Kyiv
Ukraine
Financial literacy for children
Providing training on financial literacy and entrepreneurship for children aged 11-16 at
schools and orphanages in different cities of Ukraine and shared experience at a final
conference in December
Ukraine
Vth Kyiv City Marathon
As the Team NUTRILITE, with 50 distributors and employees, had the biggest team in
the event, Amway also organised the interactive Nutrilite-branded play zone for children
with various sports activities; this was attended by over 150 children.
Ukraine
Amway Ukraine’s Employee Talent Team
initiative
The Amway Ukraine’s talent pool in 2014 organised a Week of charity for employees,
where they had a fundraising initiative each day in the office. As the result, they were
able to purchase toys for developmental and remedial work with children in the oncohematology department of the Sumy Regional Children’s Hospital, and a washing
machine for a nursing home in the village Gruzke.
Ukraine
Distributor support for children’s sports
A donation was given to a regional youth centre and a children’s sports centre, and an
event in Ternopil focused on children’s sports and family outdoor activities.
United Kingdom
Support for Kids Company
Supporting the “Kids company” (an organization that provides practical, emotional
and educational support to vulnerable children and young people) by providing
food packages full of healthy and Christmas food treats for disadvantaged children.
Distributors packed up the items that were purchased and put them into food parcels.
v
v
REFERENCES
(4) http://resourcecentre.savethechildren.se/sites/default/files/documents/child-poverty-
(1) http://www.unicef.org/sowc2014/numbers/documents/english/SOWC2014_In%20
(5) http://www.euractiv.com/sections/social-europe-jobs/child-poverty-rise-even-rich-eu-
and-social-exclusion-in-europe-low-res.pdf
Numbers_28%20Jan.pdf
countries-309574
(2) http://www.unicef.org/sowc2014/numbers/documents/english/SOWC2014_In%20
Numbers_28%20Jan.pdf
(6) EU-SILC (2013) European Union Statistics on Income and Living Conditions.
(7) http://www.euro.who.int/en/health-topics/noncommunicable-diseases/obesity/data-
(3) http://www.who.int/gho/child_health/mortality/mortality_under_five/en/
and-statistics
35
CARING
for the
PLANET
Because We Care
CONTENTS
Environmental challenges
Sustainability in action: Amway’s role
•
•
•
•
•
•
Conserving water at Amway
Making our energy greener and more efficient
Greening our meetings via remote working
Making our packaging more sustainable across the
supply chain
Farming sustainably: Amway leadership
Greening our warehouses in Europe
We only have one planet. And that means we all have a responsibility to care for the
environment and use our resources wisely. Amway’s founders, Rich DeVos and Jay
Van Andel, understood the importance of sustainability as early as 1959 when our
business began. Already our very first product, Liquid Organic Cleaner, was friendly to
the environment. We also included some of the first sustainable farming practices in
our supply chain. Today, Amway is still exploring new and innovative ways to reduce
our impact on the planet.
WHAT IS SUSTAINABLE
DEVELOPMENT?
Our Common Future, also known as the Brundtland Report(1), was published by the
United Nations World Commission on Environment and Development (WCED) in
1987. It defines sustainable development as “development that meets the needs
of the present without compromising the ability of future generations to meet
their own needs… In essence, sustainable development is a process of change in
which the exploitation of resources, the direction of investments, the orientation of
technological development; and institutional change are all in harmony and enhance
both current and future potential to meet human needs and aspirations.”
Amway aims in applying that vision of sustainable development and corporate
responsibility to everything that we do.
40
ENVIRONMENTAL CHALLENGES
Water is the lifeblood of our world. We need water for drinking, nourishing our crops, and providing sanitation. And yet globally, some 780
million people lack access to clean water(2). What’s more, almost 2.5 billion people have no access to adequate sanitation(3). And the
challenges are set to increase. The United Nations expects water availability to decrease in many parts of the world, even as more water is
needed for agriculture to feed the world’s growing population. Cutting water waste is therefore a key priority for the world.
Our focus on water obviously ties in with one of the main uses thereof – agriculture. Food production is more essential than ever as the world’s
population continues to grow. Our planet is set to reach 9.2 billion inhabitants by 2050 – yet half of the habitable land on Earth is already
used for farming, and the margin for growth is limited(4). We must therefore farm more sustainably. 70% of the world’s surface water supplies
are used for farming(5) – if we are to produce more food, we must learn how to use these resources more sustainably, using efficient water
management techniques and sustainable practices. Poor management such as overuse of fertilisers and pesticides can lead to soil pollution,
salinization and loss of arable land. Loss of biodiversity can also have a major impact on ecosystems as a whole.
Water shortages are exacerbated by climate change, which is one of the major threats to our continued livelihoods. Global greenhouse gas
emissions are higher today than for the last 800,000 years and are still growing(6). These emissions reached a record high in 2014, with
44 billion tonnes of CO2 alone being produced from human activities(7). Climate change not only leads to melting ice and rising seas – it
also brings with it heavy rain, extreme weather events and flooding in some regions while other parts of the world will experience increased
desertification and drought(8).
Reducing our environmental impact is good for our business and good for the planet. We are working hard to lessen our energy use and
improve our efficiency – by which we mean doing more with less, which cuts costs and also has a positive impact on climate change. This
is combined with our goal to reduce outputs across the business, so reducing the production of CO2 by e.g. transportation or lessening the
amount of waste we put back into the environment. The average European uses 16 tonnes of materials per year, of which 6 tonnes become
waste – for a total waste production in the EU in 2010 of 2.5 billion tons, only 36% of which is recycled(9). Increasing recycling and reducing
resources is not only good for the environment – it also makes economic sense, especially when it comes to lowering our consumption of
precious and often costly raw materials. On this, we are making first progress, but we realise that we still can do more.
41
SUSTAINABILITY
IN ACTION:
AMWAY’S ROLE
We can all do more to make the way we do business smarter and
more sustainable – from the way we construct and maintain our
buildings (offices, warehouses and factories) to the use of more
sustainable methods in our energy consumption and agricultural
methods. It means doing more with less – fewer and more
intelligent inputs, lowering consumption of resources, and growing
efficiency in food production(10).
While Amway has always focused on environmental responsibility,
we know we need to keep innovating and doing better. That means
taking action every year. We have focused our sustainability efforts
on two key areas. First of all, we aim to reduce waste resulting from
production and processing. This includes conserving water and
energy, reducing greenhouse gas emissions, and using smarter
materials in products and packaging. Secondly, we are aiming for
sustainability innovations in business practices and operations,
including the development of sustainable building practices, and
increasing the use of alternative energy use and sustainable
agriculture.
REFERENCES
(1) http://www.un-documents.net/our-common-future.pdf
(2) http://www.unwater.org/water-cooperation-2013/water-cooperation/facts-and-figures/en/
(3) http://www.unwater.org/water-cooperation-2013/water-cooperation/facts-and-figures/en/
(4) http://www.saiplatform.org/uploads/Library/short_guide_to_sa_-_final[1].pdf
(5) Clay, J. (2004) World Agriculture and the Environment: A Commodity-by-Commodity Guide to
Impacts and Practices Island Press
(6) http://www.epa.gov/climatechange/ghgemissions/global.html
(7) http://www.livescience.com/47929-global-carbon-emissions-2014-record.html
(8) http://ec.europa.eu/clima/change/consequences/index_en.htm
(9) http://ec.europa.eu/environment/waste/
(10) http://www.euractiv.com/cap/climate-change-food-security-wor-analysis-533530
42
GREENING OUR
MEETINGS VIA REMOTE
WORKING
Part of our policy for reducing travel
that is not business essential, we have
implemented employee travel guidance.
This includes facilitating remote meetings
where possible, using teleconferences,
videoconferences, webinars and other tools.
Under the guidance, business trips may be
planned only if a teleconference or video
conference is not possible. Since 2012 we
have reduced our carbon emissions from
flights in Europe by 14 per cent.
MAKING OUR PACKAGING
MORE SUSTAINABLE
ACROSS THE SUPPLY CHAIN
Our rebranded SATINIQUE Collection of hair
products is one of our best examples of how
packaging can be made with the environment
in mind – it made its most recent global debut
with new packaging that’s more sustainable
than ever, and even won a sustainability
award in the United States. The new 280
mL and 750 mL custom bottles and closure
material reduction, sustainable alternative
or recycled materials, and packaging
efficiency. More sustainable MiraFoil inks
were implemented instead of a traditional
hot stamp for the new SATINIQUE icon. These
inks can be applied to precise areas, and
drastically reduce waste. Low-profile, smalldiametre neck finishes were specified in
bottles to reduce resin use in custom bottles.
We understand that packaging is one of
the biggest single factors in our ecological
footprint. We also recognise that packaging
can be more environmentally-friendly – and
we are working to make this a reality. The
boxes we use to transport goods in Europe
are made with up to 60 per cent recycled
material – and 100 per cent for the inner
cardboard dividers. This recycled packaging is
itself recyclable or re-usable.
MAKING OUR ENERGY
GREENER AND MORE
EFFICIENT
Electricity from wind farms is renewable,
sustainable and green. Amway recently
committed to doubling the amount of nongrid wind power compared to our initial
purchasing commitment in 2009. Today,
we’re on track to exceed our goal of 15%
renewable wind power globally by early 2015.
This is coupled with actions for greater energy
efficiency. From 2014 to 2020, we aim to cut
energy use by 10%, starting in all US facilities.
In our World Headquarters, we’ve switched
from traditional lighting to LED bulbs, which
provide brighter light and uses less electricity.
Each of the LED bulbs uses 25-50% less
electricity than the metal halide bulbs they
are replacing.
CONSERVING WATER AT
AMWAY
Water is integral to our manufacturing
processes – and at Amway, we’re continually
re-evaluating how we use and re-use it. We
also use water to generate steam to power
our machines at all of our Alticor owned
manufacturing facilities around the world, to
cool them off so they don’t overheat.
Knowing how important water conservation
is, we have committed to reduce water use
across the global business by 10% between
2014 and 2020. And we’ve already started
taking action. At our facilities in Guangzhou,
China, steam condensation and waste
water generated from machines used to
be discharged directly into waste drains.
Following a re-fitting, that same water is now
filtered and sterilised and then diverted to
gardens and toilets.
Here in Europe, we have continued to
monitor our water consumption across
various affiliates in 2014. On average, we
consumed 17.4m3 of water per person in
2014, down from 20.4m3 in 2013.
FARMING SUSTAINABLY:
AMWAY LEADERSHIP
GREENING OUR
WAREHOUSES IN EUROPE
Amway’s commitment to environmental
stewardship also extends to how we farm
the ingredients in our products. For over ten
years, Amway has been working with farming
communities to promote sustainability
across the supply chain. Our NUTRICERT
Farm Certification Program focuses on
strict quality control from seed to finished
product. This means monitoring the land,
irrigation water, soil status, harvesting
crews, field sanitation, handling practices,
environmental concerns and more. That
is because we understand that farming
is about more than just producing crops.
It involves complex cultural practices,
land preparation and sustainable farm
management.
Logistics must be part of our sustainability
strategy. Across Europe, Amway has worked
to reduce the impact of our warehouse and
logistical operations on the environment. In
Poland, we cooperate with a local recycling
partner, use recyclable shipping materials,
and re-use pallets and shipping bags. In
Ukraine, we have an agreement with a
local supplier to provide paper for recycling
in exchange for a discount on boxes. Our
work to reduce waste is also visible in our
warehouse in Turkey, where we use recycled
paper as dunnage material and compact
press to reduce the space taken up by waste
cartons – in Venlo, the Netherlands, we have
also increased the fill rate of some shipping
boxes, meaning 5% fewer cartons and up to
10% reduction in dunnage. In Greece, also,
we are using increasing amounts of recycled
materials for our boxes.
We grow, harvest and process plants on
its own sustainably managed farms for
our NUTRILITE brand supplements. These
farms use natural processes to improve
soil health and plant nutrition, while also
avoiding pesticides by using natural enemies
such as ladybirds to protect our crops
from pests. Soil is a living organism, and
managing it is essential if we are to achieve
genuine sustainable farming practices. Every
NUTRILITE farm undergoes a programme
of continually enhancing the soil with cover
crops, green manure crops, composts and
other naturally-mined materials needed for
plants to grow.
43
Alongside this, we’ve also made our facilities
greener by using more environmentally
friendly lighting in our warehouses in Turkey
and Greece. And at our warehouse in Venlo,
in the Netherlands, we’re saving energy
by switching off 1 out of 4 loops, making
order processing more economical. All of
this is contributing to lessening our global
ecological footprint.
BUILDING A
SUSTAINABLE
BUSINESS
Because We Care
CONTENTS
BUILDING A SUSTAINABLE BUSINESS
Corporate Responsibility at Amway in Europe
•
•
•
•
•
•
Why Corporate Responsibility matters
Listening to our stakeholders
Our belief in social investment
Management of Corporate Responsibility at Amway in Europe
Responsible business practice
Reporting under the GRI framework
The Amway Business in Europe
•
•
•
•
Operations in 29 countries
Amway operations in Europe
Building a sustainable 10,8 billion dollar business
Over 450 nutrition, beauty and household products
PEOPLE
Amway’s Employees
•
•
•
•
Supporting our 1,398 employees
Opportunities for all
Amway University
Amway College
Our Distributors
•
•
•
A diverse community of over 250,000 distributors
Amway training
Amway Business Centers – another key support tool
One by One Campaign for Children
•
•
The Amway Volunteering Day
Over 630,000 US dollars donated to community projects
in Europe and South Africa
PERFORMANCE
Smart Resources Programme
•
Smart ways to cut costs and tackle climate change
•
Energy in our buildings
•
Business travel and transport
•Water
•
Packaging, waste and recycling
Environmental management
•
•
•
•
Environmental health and safety in the supply chain
Life Cycle Analysis: Minimising environmental impacts
Sustainable farming
Improving environmental management
BUILDING A
SUSTAINABLE
BUSINESS
CORPORATE RESPONSIBILITY AT
AMWAY IN EUROPE
WHY CORPORATE RESPONSIBILITY
MATTERS
Corporate Responsibility (CR) is integral to the way we do business at
Amway. We believe we have an ethical responsibility to create long-term
benefits to society, with a commitment to putting our people, products,
and performance at the heart of everything we do.
In recognition of our CR efforts, in 2014 our Amway headquarters in
Europe received the ‘Fair Company’ award from careers website Karriere.
The award highlighted the care the company takes over job starters.
Meanwhile, Amway Ukraine’s ‘Holistic Approach for Entrepreneurship
Education’ scheme was acknowledged as one of the top 5 best practices
by the Ukraine Centre for CSR Development.
LISTENING TO OUR STAKEHOLDERS
Stakeholder consultation is an important part of Amway’s sustainability
activities. Our key stakeholders include the consumers of our products,
employees, distributors, key national and EU level decision-makers and
the wider community. Among the ways we have consulted decisionmakers is by holding thematic events. In 2014, we continued to
hold a range of events at EU and national level around the topic of
entrepreneurship, aimed at stimulating the debate on new business
formation in Europe. By consulting these stakeholders we ensure that our
sustainability strategy keeps pace with the expectations of wider society.
As part of our commitment to stakeholder engagement, we conduct
regular Corporate Responsibility consultations. In 2013, Amway
commissioned an independent CR survey among its employees and
distributors across Europe, aimed at measuring their familiarity with
Amway’s values, internal policies, and activities, in addition to collecting
input from them on other important issues, such as on their development
within the company. Around 3,000 employees and distributors took part
in the survey with over 9 out of 10 respondents saying that Amway is
supportive of their professional and personal development. Our next CR
survey will take place in 2015.
OUR BELIEF IN SOCIAL INVESTMENT
Our investments to improve society also extend beyond our business
opportunity for individuals. At Amway, we believe by using the best of our
business and the passion of our people, we can solve global challenges
and improve communities all over the world.
• We use our expertise in nutrition to improve the nutritional health of
children around the world.
• We support and recognize the commitment of individuals One by One
supporting their communities, through volunteering.
Together, we are helping people live better lives.
These global trends along with the insights from our reputation tracking
efforts across Amway affiliates indicate the important role corporate
social responsibility should play to help demonstrate Amway’s positive
influence on society. CSR is 1 of 6 attributes to Amway reputation
according to RepTrak research, including 3 specific indicators:
1 Amway has a positive impact on society;
2 Amway Supports good causes; and
3 Amway protects the environment.
48
To achieve this goal, we are committed to delivering long-term value and
creating opportunities in the communities where we operate. All of our
activities are centred on providing support to our communities through our
three Corporate Responsibility pillars – People, Products and Performance.
Products. We are also aware that the expertise developed through our
products can make a real difference in improving the lives of people and
communities. One example is NUTRILITE Little Bits – a product used to treat
chronic malnutrition in children under the age of five. Little Bits is a food
supplement containing essential vitamins and minerals – nutrients that are
often missing in children’s diets. We work in collaboration with CARE and
the Global Alliance for Improved Nutrition (GAIN) to help improve the lives of
children.
People. Realising our Corporate Responsibility ambitions would not be
possible without our diligent employees and distributors – the people that
help keep our business ethical while ensuring we continue to grow. As such,
we know that maximising each individual’s potential is an important aspect
to the success of our business. At Amway, we also believe in promoting
entrepreneurship as a way to create jobs, improve economic conditions
across Europe, all while providing individual empowerment and independence
for those that decide to go down the path of self-employment. As a family
business built on such according values, through our One by One Campaign
for Children, Amway employees and distributors take pride in being able to
make a difference in the lives of children and families since 2003.
Performance. Sustainability is a cornerstone for our company and our
performance is essential to the way we are perceived as a company.
We continually strive to meet best practice in sustainable management,
production and distribution and we are firmly committed to reducing our
environmental footprint while promoting sustainability in our people and
communities, both at work and at home.
AMWAY IN EUROPE’S CORPORATE RESPONSIBILITY AS A FUNDAMENTAL PILLAR OF THE BUSINESS
Amway brand
Help people live better lives
Create change with a caring touch
Family of
Brands
Business
Opportunity
People
MANAGEMENT OF CORPORATE
RESPONSIBILITY AT AMWAY IN EUROPE
Relationships
Corporate
Responsibility
Products
Performance
The revised Code of Conduct of Seldia, the European Direct Selling
Association, includes an Ethics Committee that acts as an Ombudsman,
tasked with receiving and addressing complaints submitted from parties in a
variety of cases. As a corporate member of Seldia and as a member of several
national DSAs, Amway is subject to the decisions taken by the Ombudsman.
The foundation for an ethical business is a sound governance structure.
At Amway, Corporate Responsibility is overseen by the Vice President for
Corporate Affairs, who operates within the European Executive Team and
is reported to directly by the CR Manager for Europe. Ensuring transparent
and direct lines of accountability is central to the Amway business model in
Europe and is how we maintain proper Corporate Responsibility.
Upholding our high ethical standards and our reputation as a responsible
business that people can really trust is a priority for us. We aim to provide
clear channels for handling complaints and addressing contractual disputes
that are fair, transparent, applied in a consistent manner, and provide a
strong level of protection for consumers and distributors. In 2014, 99.8
per cent of our distributors at Amway in Europe received no substantiated
complaints in terms of keeping within the rules and contractual obligations .
Of the remaining 0.02 per cent, action was taken by Amway commensurate
with the individual cases involved.
We endeavour to integrate CR management fully into each of our individual
offices across Europe. We also strive to ensure a consistent approach
to Corporate Responsibility across Amway in Europe through our wider
programme of information and training.
RESPONSIBLE BUSINESS PRACTICE
Ensuring responsibility in our supply chain is also important for us. The
Supplier Code of Ethics of the Access Business Group, which is part of
Amway’s parent company Alticor and the logistics partner to all Amway
markets across the world, is binding for all suppliers and their subcontractors
when entering into a contractual agreement with Amway. The Code features
guidelines on fair remuneration, working hours, age requirements, work and
health standards and equal opportunity. Access Business Group inspectors
must also be granted access to suppliers’ production sites at all times.
The success of our business is contingent on the level of trust and confidence
that consumers have in our products and distributors. In addition to our
compliance with EU and national consumer protection legislation, we are a
leader in establishing Codes of Conduct and increasing the level of protection
for consumers and distributors.
In addition to Amway’s own Codes of Conduct, we are also committed to
the consumer Codes of Practice set out by the World Federation of Direct
Selling Associations (WFDSA) and national DSAs across Europe. DSA Codes
of Conduct address the obligations of DSA members to direct sellers (such
as Amway’s obligations to Amway distributors) as well as DSA members’
obligations to consumers. We incorporate DSA requirements into our
contracts with distributors.
Our employees must record and report business information truthfully, and
maintain accurate books and records. Our legal and technical regulatory staff
coordinate with our local affiliates and government officials from around
the world to ensure that all laws and regulations are strictly adhered to. We
are fully compliant with local anti-corruption laws, including the US Foreign
Corrupt Practices Act.
49
CORPORATE RESPONSIBILITY MANAGEMENT STRUCTURE AT AMWAY IN EUROPE EUROPE
Managing Director Europe
Director
Marketing
Europe
Director
European
Affiliates
Director
Sales Support
Europe
VP Corporate
Affairs
Europe
CSR Europe
REPORTING UNDER THE GRI
FRAMEWORK
Corporate Responsibility is not only about taking action – it is also
about reporting on our actions year on year. In this way, we can
communicate our progress to stakeholders. In 2010, as part of
our continuing process of strengthening Corporate Responsibility,
we committed to moving towards the reporting framework under
the internationally recognised Global Reporting Initiative (GRI). In
2012, we published an expanded range of performance indicators,
providing a benchmark for future years. The 2014 Corporate
Responsibility Report continues our commitment to GRI reporting
by setting out our GRI Index with a range of economic, social and
environmental performance indicators under GRI’s G3 guidelines.
This report is aimed to provide helpful information to a range
of stakeholders, including customers, distributors, employees,
European policy makers and civil society. The report covers the
2014 calendar year, from 1 January to 31 December. This fulfils our
commitment to undertake full annual reporting from 2012 onwards.
The materiality and prioritisation of topics covered in Amway in
Europe’s 2014 Corporate Responsibility Report were based on
previous reporting together with discussion and consultation
with a variety of stakeholders. Sources used for this process
included (among others): Amway’s global and European Corporate
Responsibility strategies; internal and published documents on
the company’s objectives and policies; guidelines of the World
Federation of Direct Selling Associations and the European Direct
Selling Association; employee surveys; feedback, insights and
surveys of distributors and customers; discussions with EU policy
makers and not-for-profit social organisations; and European
Commission communications on Corporate Social Responsibility
policy.
50
Director
Market
Development
CFO
Europe
Head of HR
Europe
THE AMWAY BUSINESS
IN EUROPE
OPERATIONS IN 29 COUNTRIES
BUILDING A SUSTAINABLE 10.8 BILLION
DOLLAR BUSINESS
Amway in Europe is currently active in 29 markets across Europe. The
headquarters are located in Puchheim near Munich, Germany, where around
290 people are employed. Where possible, the scope of this report covers all
Amway operations that were active in Europe up to 31 December 2014.
Global revenues of Amway’s parent company, Alticor Inc., were 10.8 billion
dollars in 2014, making us one of the largest direct selling groups in the
world. That success has been built on long term growth since 1959. The
Amway business has grown in 13 of the last 15 years despite the global
downturn during the last decade.
In 2014, regional restructuring led to the transfer of operations from some
of Amway in Europe’s smaller offices to regional hubs. As a result, offices
in Croatia, France , Netherlands, Norway, Portugal, Slovakia, Slovenia and
Switzerland were closed or main functions re-allocated. The Amway offices
in the Czech Republic, Denmark, Germany, Hungary, Poland, Romania and
Spain took over these functions and therefore the number of staff at most
of these locations has grown. We also started operations in Bulgaria, whose
operations will be led by the General Manager Romania and Bulgaria.
OVER 450 NUTRITION, BEAUTY AND
HOUSEHOLD PRODUCTS
At Amway, and its parent group Alticor, we manufacture and sell over 450
products including nutrition and wellness, beauty and household products.
The majority of products sold in Europe by product volume in 2014 were
Amway’s nutrition products, contributing 30 per cent of sales.
In 2014, Amway opened a total of four new physical presences. These were
new Business Centers in Rome, Lyon and Madrid, along with a new Plaza in
Ankara, Turkey.
By 31 December 2014, we had 16 offices, 4 warehouses and distribution
centres, and 18 Experience Centers and Promotional Centers (including
Business Centers and Plazas). Our main European logistics centre remains in
Venlo, in the Netherlands.
Sales of Amway products in 2014: Europe
The Access Business Group (ABG) belongs to the Alticor Group, Amway’s
parent company. ABG is a team of vertically integrated business-to-business
experts. ABG provides product development, sourcing, manufacturing,
printing, packaging, and distribution, with expertise in nutrition, personal
care, home care, and beauty.
10%
4%
15%
Beauty
Nutrition
Personal care
17%
Home care
AMWAY OPERATIONS IN EUROPE
30%
24%
Durables
Other
NUTRILITE is the world’s number one selling vitamins and dietary
(1)
supplements brand . Our exclusive NUTRICERT programme ensures that
best practices in sustainable farming are delivered throughout the world. All
plant concentrates grown on Amway farms, NUTRICERT farms or purchased
from other farms must meet strict quality standards including:
•
•
•
•
•
Crop and vegetation diversity
Healthy soil-building practices
No soil or environmental contamination
In-depth quality control standards
Building a healthy social environment around the farm
In beauty, ARTISTRY is among the world’s top five largest selling premium
skincare brands(2), while in homecare we provide environmentally sensitive
products. Selling good quality and good value products is important to us,
which is why we include a satisfaction guarantee on most of our product
range. 51
PEOPLE
AMWAY’S EMPLOYEES
SUPPORTING OUR 1,398 EMPLOYEES
OPPORTUNITIES FOR ALL
In 2014 Amway in Europe employed 1,398 people. Our skilled and dedicated
employees are the backbone of our operations and the key to our continued
success. As a result, we understand the importance of motivating our people
and providing them with the support they need to excel in all areas of their
working lives.
At Amway in Europe, having a diverse employee base provides us with many
benefits. Each employee is integral to the bigger picture, and brings with them
their own unique ideas and perspectives that help our business flourish. On
that basis, we aim to ensure that all our employees are treated equally and
have the same opportunities, regardless of their age, gender, race or religion.
We endeavour to reward every single employee, no matter where they are
situated or what function they serve within the organisation, and to that end
in 2014 we continued to provide our employees with specialised training
courses through the Amway Business School, Amway College and Amway
University – offering participants the opportunity to increase their skill sets,
including their managerial and leadership skills.
Amway in Europe employs people from over 40 different nationalities, and 65
per cent of our employees are female. We believe in fair remuneration and the
principle that equal work necessitates equal pay.
Given the ongoing economic crisis, many youth and people over 50 are finding
it particularly difficult to find work. With that in mind, at Amway we strive to
maximise the potential of these important age groups, and we endeavour to
ensure that people of all ages are well represented in our diverse work force
– 28 per cent of our employees are under the age of 30, and 11 per cent are
over 50.
We also offer our employees comprehensive benefits including retirement
provision, special leave, travel health insurance, and language lessons. All
Amway employees in Europe, regardless of whether they work full or part-time,
receive the same coverage under our benefit plans.
We also take discrimination very seriously at Amway in Europe. Regrettably,
we recorded one incident of discrimination in 2014, and a reprimand was
imposed.
The physical well-being of our employees is very important to us. Every
affiliate within our network is obliged to follow local health and safety
standards. In 2014, 10 accidents were recorded in 2 countries – 4 accidents
travelling to/from work in Germany and 6 accidents in Poland of which 4
were travelling to/from work or on business trips and 2 in the office. We
carefully monitor the accident rate, where they occur and the circumstances
to minimise the chances of similar events occurring in the future.
Age of employees at Amway Europe
Gender of employees at Amway Europe
12%
Women
65%
Men
35%
8%
18 - 25
20%
24%
26 - 30
31 - 40
41 - 50
36%
Over 50
AMWAY UNIVERSITY
In 2014, we launched the Amway University - a global platform available to all Amway employees, anytime and anywhere. It will allow employees to shape
their personal development not only in line with the needs of the business, but also based on personal interests and as a way to contribute to the growth,
development and performance of other people. It will also allow employees to exchange expertise and learn from colleagues by posting questions, sharing
videos and beginning discussions, as well as collaborate across units, functions and geographies.
In addition to the daily sharing and learning at Amway University, employees can explore three areas to support their career goals:
•
•
•
The Leadership Academy: where current leaders, future leaders and those who aspire to become leaders can go to learn and develop skills.
Professional Development: a destination for all employees to build on the skills that align with Amway’s global competencies. This provides career
planning tools and resource guides to support the creation of development plans.
Functional Schools: an opportunity for a function or division to drive the development of their own employees.
Amway University now hosts the Learning Management System of the Amway Business School in Europe. In 2014, 592 employees in Europe improved their
skills, attending 1,241 Learning Management System online courses. Currently, the Amway University platform is provided in English to global employees,
including those in Europe. The aim is to launch additional languages in 201
52
AMWAY COLLEGE
Our regional initiatives – such as Amway College - will continue to be
offered in situations where it is beneficial. The Amway College is an
exclusive formula of modular classroom training, entirely conceived
to support Amway’s Managers and talents. Areas covered include
situational leadership, project management, change management, and
being on stage (among many others).
Under the Amway College, a new Sales College was launched in 2014.
The aim of the Sales College is to support the implementation of the Key
Account Manager (KAM) approach in Europe. The approach has been
designed around the development needs identified in our European
Sales organisation. The programme will be completed in early 2015 by
offering the training to all European affiliates that will implement the
KAM concept to support all European distributors in all markets.
OUR DISTRIBUTORS
A DIVERSE COMMUNITY OF OVER 250,000
DISTRIBUTORS
Diversity is a cornerstone of Amway’s identity. We are proud that our
Amway in Europe distributors come from all corners of Europe, bringing
with them their own unique talents and skills. A microcosm of Europe our distributors come from all walks of life, gathering talented individuals
from different backgrounds, cultures and nationalities. Women are
particularly well represented within our distributor family.
Women entrepreneurs make up 55 per cent of our total distributors
in Europe, and we aim to ensure that our distributors come from a
variety of age groups, from 18 to over 70 years old. This means that our
business model offers opportunities to young people – 20 per cent of
our distributors in Europe are under 30 years of age. Meanwhile, we also
recognise the important role that people over 50 play in today’s labour
market. 27 per cent of our European distributors are 50 or over.
Gender of distributors: Europe
26%
Woman
55%
Man
Other*
19%
*e.g. couples / mother
and daughter teams
Age of distributors: Europe
9%
20%
18%
below 30
30 - 39
40 - 49
28%
25%
50 - 59
60 and above
53
54
AMWAY TRAINING
Amway’s distributors are excellent ambassadors, both for our products and for our company as a whole. Our business relies on talented individuals, and at
Amway we fully believe in maximising the potential of our distributors as a way of maintaining our continued success.
The Amway Academy was created to help our distributors and offers a comprehensive system of professional education, consisting of e-learning courses, web
presentations, certification programmes, classroom training and personal training courses, each highly personalised and adapted to each individual’s needs.
Training
Number of learning units
Instructor led
380,604
E-Learning
193,709
Academy certified distributors (high impact training sessions)
1,000
AMWAY BUSINESS CENTERS – ANOTHER KEY SUPPORT TOOL
Starting in 2013, Amway has been rolling out new centres across Europe to support distributors. The centres provide modern premises that enable distributors
to conduct a range of activities, from carrying out business meetings to participation in training. The first new opening was the Amway Business Center in Berlin.
This was followed in 2014 with new premises in Rome, Lyon, Madrid and Ankara. The centres provide distributors with the opportunity to sell or recommend
and showcase their products. Amway products are also on offer to try out for free. Employees are always available to provide help and answer any questions in
multiple languages – a testament to Amway’s diversity and multiculturalism.
ONE BY ONE CAMPAIGN FOR CHILDREN
Amway Europe donations to
One by One projects
THE AMWAY VOLUNTEERING DAY
To celebrate UN International Volunteering Day on December 5th 2014,
Amway organised volunteering activities across Europe and Southern Africa.
Amway employees and distributors supported local initiatives that focus on
child nutrition and well-being.
Distributors &
employees
$ 303,960
In all, 825 volunteers from 26 different countries participated in very
diverse projects, all focussing on health and well-being of children.
Company
$ 332,560
OVER 630,000 US DOLLARS DONATED TO
COMMUNITY PROJECTS IN EUROPE AND
SOUTH AFRICA
Throughout the year, as part of the One by One Campaign, Amway in Europe
contributed over 630,000 US dollars to 78 charitable projects across
Europe in 2014. Overall, 53 per cent of the projects we supported were
health-related, and another 19 per cent were linked to education. Our
employees and distributors volunteered nearly 33,649 hours of their time
and impacted over 17,000 children across Europe. Our largest beneficiary
continues to be Unicef.
Amway Europe One by One projects
General
28.2%
As part of this we also raised 100,000 US dollars to support the Tutudesk
Campaign – an initiative named after the patron Archbishop Desmond Tutu
– which provided more than 5,000 portable lap desks (or ‘Tutudesks’) to
school children in South Africa without proper writing surfaces. This follows
a similar amount raised in 2013, resulting in 15,000 desks over the last
two years. The Tutudesk initiative aims to provide lap desks to 20 million
children by 2020 and Amway is a strong partner in these efforts.
Education
19.2%
55
Health
52.6%
PERFORMANCE
SMART RESOURCES PROGRAMME
Sources of carbon emissions across
Amway European operations
SMART WAYS TO CUT COSTS AND TACKLE CLIMATE
CHANGE
At Amway, successfully managing the environmental impact of our global
operations is the most important guiding principle on our path to sustainability. We
firmly believe that reducing our environmental footprint is a prerequisite to conduct
our business in the best possible way.
Flights
57%
Buildings
36%
Although at Amway in Europe we mainly distribute products, we nonetheless remain
committed to minimising our environmental footprint in Europe and reporting on
our progress. In 2014, our carbon footprint was broadly similar to 2013. Overall,
we made a slight saving of 165 tonnes of CO2 - a carbon saving of 0.12 tonnes
for every employee at Amway in Europe. Flights remain the largest contributor of
greenhouse gases, representing 57 per cent of the total. Buildings represent 36
per cent of our emissions, with our vehicle fleet contributing seven per cent. We will
continue to monitor our performance in all areas under Amway in Europe’s Smart
Resources Programme, including our gas and electricity consumption, vehicle fuel
consumption, flights, water use, packaging and greenhouse gas emissions.
ENERGY IN OUR BUILDINGS
Vehicles
7%
Reducing Amway’s carbon footprint in Europe
BUSINESS TRAVEL AND TRANSPORT
8,000
7,000
5,000
55%
4,000
3,000
1,000
Buildings
The millions of products we distribute each year across Europe need to be
packaged for protection during transit and storage. Packaging is essential to
ensuring that our consumer goods are well protected, safe to use and carry clear
information on their labels.
It is Amway’s constant endeavour to lessen our environmental footprint. Our
transport boxes are produced with at least 60 per cent recycled material, and
100 per cent of our inner cardboard dividers are made of recycled material. This
packaging can either be re-used where possible, or alternatively it is recycled.
Our rebranded SATINIQUE Collection of hair products is one of our best examples:
it made its most recent global debut with new packaging that is more sustainable
than ever, and even won a sustainability award in the United States. The new
280 mL and 750 mL custom bottles and closure material reduction, sustainable
alternative materials, use of recycled content, and packaging efficiency. More
sustainable inks were implemented instead of a traditional hot stamp for the new
SATINIQUE icon. These inks can be applied to precise areas, and drastically reduce
waste. Low-profile, small-diameter neck finishes were specified in bottles to reduce
resin use in custom bottles.
56
Flights
Total
6,000
5,087
Tonnes of CO2
4,589
4,370
4,000
3,000
19%
2,000
1,000
PACKAGING, WASTE AND RECYCLING
Vehicles
Flight emissions across Amway Europe
26%
Water is a valuable resource we use across our business at Amway. We have
continued to monitor our water consumption across various affiliates in 2014. On
average, we consumed 17.4m3 of water per person in 2014, down from 20.4m3
in 2014. Once again our Warsaw affiliate was the most water efficient – using just
4.1m3 per person.
2014
19%
5,000
WATER
2013
2,000
As part of our policy for reducing travel that is not business essential, we have
implemented employee travel guidance. This includes facilitating remote meetings
where possible, using teleconferences, videoconferences, webinars and other tools.
Under the guidance, business trips may be planned only if a teleconference or
video conference is not possible.
At Amway, we have a target to cut carbon emissions from flights by 15 per cent by
2015. In 2014, employees covered 13,147,121 kilometres in air travel, producing
4,369 tonnes of carbon emissions. This compares with 13,859,895 kilometres of
flights in 2013 that produced 4,589 tonnes of carbon emissions. This continues a
trend of reduced emissions from flights since 2012, with a carbon saving of around
14 per cent over the last two years.
26%
6,000
Tonnes of CO2
Energy consumption in our offices and other buildings is one of the main sources
of carbon emissions at Amway in Europe. Although the carbon footprint of offices
is relatively low, there is still some room for improvement. In 2014, we consumed
over 4000 MWh of electricity and over 2500 MWh of gas for heating across our
European operations. This represents 2699 tonnes of carbon emissions – or 2.15
tonnes per employee. In 2013, our buildings produced 2579 tonnes of carbon
emissions – or 2.2 tonnes per employee.
0
55%
2012
2013
2014
ENVIRONMENTAL MANAGEMENT
ENVIRONMENTAL HEALTH AND SAFETY IN THE SUPPLY
CHAIN
At Amway, we believe that the sustainable use and management of the world’s
resources are the responsibility and role of individuals and industry alike in promoting
environmental stewardship and protecting the workplace health and safety of all persons
working for, or on behalf of, Amway and the communities where we operate.
LIFE CYCLE ANALYSIS: MINIMISING ENVIRONMENTAL
IMPACTS
Life cycle analysis is part of the company’s efforts to minimise the environmental impact
of products and processes. This supports the company’s sustainability strategy: develop
new, innovative, profitable and sustainable products and improve the sustainability of
existing products, while balancing consumer needs and cost.
The benefits of life cycle analysis include, among others:
•
Effective identification and prioritization of environmental performance
improvements during the design phase
•
More informed R&D decision-making
•
Creation of more relevant indicators of product environmental impact and
performance
•
Ability to validate environmental performance claims
•
Expanded environmental and sustainability awareness throughout the company
SUSTAINABLE FARMING
As well as our commitment to more sustainable production processes, Amway continues
to use sustainable farming practices developed over many years. Our NUTRILITE brand
- mineral, vitamin, and dietary supplements – has taken the concrete step of growing,
harvesting and processing plants on its own sustainably managed farms.
These farms use natural processes to improve soil health and plant nutrition, while also
avoiding pesticides by using natural enemies such as ladybirds to protect our crops from
pests. We recognise that farming is about more than just producing crops. It involves
complex cultural practices, land preparation and sustainable farm management. As
we all know, soil is a living organism, and managing it is essential if we are to achieve
genuine sustainable farming practices. Every NUTRILITE farm undergoes a programme
of continually enhancing the soil with cover crops, green manure crops, composts and
other naturally-mined materials needed for plants to grow.
IMPROVING ENVIRONMENTAL MANAGEMENT
Amway in Europe has committed to improving our environmental management systems
year on year. In 2012, we moved to a more overarching management system under the
Global Reporting Initiative (GRI). Once again, in this Corporate Responsibility Report, we
are publishing a range of environmental performance indicators as part of the GRI index.
REFERENCES
(1) Methodology Explanation: “Source Euromonitor International Limited; Vitamins and Dietary
Supplements, World, GBN, Retail Value RSP, % breakdown, 2013.”
(2) Methodology Explanation: “Source Euromonitor International Limited; Beauty and Personal
Care 2014, Premium Beauty and Personal Care and Premium Skin Care category and
subcategory; global 2013 value RSP.”
(3) These figures are calculated from the data available for buildings in 16 countries. Of the 29
countries where Amway has operations, Bulgaria, Estonia, Ireland, Latvia and Lithuania do not
have permanent offices. In 2014, Amway relocated administrative operations in Croatia,
France, The Netherlands, Norway, Portugal, Slovakia, Slovenia and Switzerland and thus there
is no building emissions data for these countries.
(4) Emissions per employee are calculated on the basis of employee numbers on 31 December
2014, corresponding to the end of the calendar year 2014.
57
ANNEXES
ANNEX I: GRI INDEX
GRI
reference
Description
Type
Report section
Core
Foreword from the Managing Director
Strategy and analysis
1.1
Statement from the Managing Director
Organisational Profile
2.1
Name of the organisation
Core
Building a Sustainable Business
2.2
Primary brands, products and/or services
Core
Building a Sustainable Business
2.3
Operational structure of the organisation
Core
Building a Sustainable Business
2.4
Location of organisation’s headquarters
Core
Building a Sustainable Business
2.5
Number of countries where the organisation operates
Core
Building a Sustainable Business
2.6
Nature of ownership and legal form
Core
Building a Sustainable Business
2.7
Markets served by the organisation
Core
Building a Sustainable Business
2.8
Scale of the reporting organisation
Core
N/R
2.9
Significant changes during the reporting period
Core
Building a Sustainable Business
2.10
Awards received in the reporting period
Core
Building a Sustainable Business
Report Parameters
3.1
Reporting period
Core
Building a Sustainable Business
3.2
Date of most recent previous report
Core
Building a Sustainable Business
3.3
Reporting cycle
Core
Building a Sustainable Business
3.4
Contact point for questions
Core
Contact section
3.5
Process for defining report content
Core
Building a Sustainable Business
3.6
Boundary of the report
Core
Building a Sustainable Business
3.7
Any specific limitations on the scope or boundary of the report
Core
Building a Sustainable Business
3.8
Basis for reporting on joint ventures, subsidiaries, leased facilities, outsourced
operations and other entities
Core
Building a Sustainable Business
3.10
Explanation of the effect of any re-statements of information provided in earlier
reports, and the reasons for such re-statement
Core
N/A
3.11
Significant changes from previous reporting periods
Core
Building a Sustainable Business
Governance, Commitments and Engagement
4.1
Governance structure of the organisation
Core
Building a Sustainable Business
4.2
Indicate whether the Chair of the highest governance body is also an executive
officer
Core
Building a Sustainable Business
4.3
State the number of members of the highest governance body who are
independent and/or non-executive members
Core
None - family business
4.4
Mechanisms for shareholders and employees to provide recommendations or
direction to the highest governance body
Core
People
4.14
List of stakeholder groups engaged by the organisation
Core
Listening to our stakeholders
4.15
Basis for identification and selection of stakeholders with whom to engage
Core
Listening to our stakeholders
ANNEX II: 2014 PERFORMANCE INDICATORS
Description
GRI
code
Units
Figure or report section
US dollars
10.8 billion
Coverage of the organisation’s defined benefit plan obligations
EC3
%
100
Range of ratios of standard entry level wage by gender compared to local
minimum wage at significant locations of operation
EC5
Qualitative
Amway has the same entry level wages for male and
female employees. Amway always pays above the local
minimum.
Procedures for local hiring and proportion of senior management hired from
the local community at locations of significant operation
EC7
Qualitative
Amway’s aim is to fill vacancies by a split of 70%
internal and 30% external. The external number
includes hire from local communities as well as
international communities.
Economic
Annual turnover (global)
Social
Employment and distributor numbers
Number of employees in Europe (31/12/2013)
Number
1,323
Number of employees in Europe (31/12/2014)
Number
1,398
Number of distributors in Europe
Number
>250,000
HR4
Number
1 case. A penalty of reprimand was imposed
LA3
Qualitative
The same benefits are provided to full-time and parttime employees
Human rights
Total number of incidents of discrimination and corrective actions taken
Labour practices and decent work
Benefits provided to full-time employees that are not provided to temporary or
part-time employees by significant locations of operation
58
Minimum notice period(s) regarding operational changes including whether it
is specified in collective agreements
LA5
Qualitative
Based on statutory law in all countries
Rates of injury, occupational diseases, lost days and absenteeism, and total
number of work-related fatalities by region and by gender
LA7
Number
2 work accidents, 8 accidents on way to/from work
(4 accidents, male, Germany;
6 accidents, 4 female, 2 male, Poland)
Programmes for skills management and lifelong learning that support the
continued employability of employees and assist them in managing career
endings
LA11
Qualitative
Amway’s Employees
Our Distributors
Percentage of employees receiving regular performance and career
development reviews, by gender
LA12
%
100 of total employees
100 women
100 men
Return to work and retention rates after parental leave, by gender
LA15
Number
Leavers: 47 female, 0 male
Returners: 18 female, 1 male
SO6
US dollars
None in any of Amway in Europe’s 29 countries
Society
Total value of financial and in-kind contributions to political parties, politicians
and related institutions by country
Local communities
Total donations for One by One Campaign for Children
Amway in Europe corporate donations
US dollars
636,520
US dollars
332,560
Amway in Europe distributor donations
US dollars
302,007
Amway in Europe employee donations
US dollars
1,952
Volunteering hours (distributors and employees)
hours
33,649
Number of One by One projects supported
projects
78
Environment
Resource efficiency
Energy consumption in buildings
MWh
7,528
Direct energy consumption (gas heating)
EN3
MWh
2,849
Indirect energy consumption (electricity)
EN4
MWh
4,679
Energy consumption from business road travel
litres
219,246
Air travel
km
13,147,121
Recycled packaging
Qualitative
Smart Resources Programme
Carbon emissions in Europe
Total CO2 emissions
CO2 emissions from buildings
CO2 emissions from business travel
tonnes
7,621
EN16
tonnes
2,700
EN17
tonnes
4,922
tonnes
5.68
(4)
Carbon emissions per employee in Europe
Total CO2 emissions per employee
CO2 emissions per employee from buildings
tonnes
2.15
CO2 emissions per employee from business travel
tonnes
3.52
Carbon emissions per employee from buildings by country
Austria
tonnes
3.70
Belgium
tonnes
0.26
Croatia
tonnes
Office closed
Czech Republic
tonnes
2.32
Denmark
tonnes
1.33
Krakow
tonnes
0.61
Finland
tonnes
0.46
France
tonnes
Office closed
Germany
tonnes
2.69
Greece
tonnes
4.34
Hungary
tonnes
2.24
Italy
tonnes
1.28
The Netherlands
tonnes
Office closed
Norway
tonnes
Office closed
Poland
tonnes
1.05
Portugal
tonnes
Office closed
Romania
tonnes
3.18
Slovakia
tonnes
Office closed
Slovenia
tonnes
Office closed
Spain
tonnes
0.23
Sweden
tonnes
0.06
Switzerland
tonnes
Office closed
Turkey
tonnes
4.56
United Kingdom
Ukraine
59
tonnes
4.01
tonnes
3.56
ACKNOWLEDGEMENTS
Contact
We welcome your views about our efforts to be a more sustainable company.
You can contact us at: [email protected]
Credits
This report has been prepared by Amway Europe.
Copyright © 2014 Amway
Photographs in this report are copyright Amway GmbH unless otherwise
stated.
The paper used for this report is certified by the Forest Stewardship Council.