Brewing a Better Future

 Sustainability Report 2012 - HEINEKEN Italy
Brewing a
Better Future
Improve
Empower
Impact
HEINEKEN Italia 01
Sustainability Report 2012
Welcome GM Foreword Welcome to our
Sustainability Report 2012
The skills to change:
fact and figures
Heineken is the world’s most international
brewer, operating in 178 countries with over 250
brands. The ambition of the group is to become,
by 2020, the world’s greenest brewer.
In 2014 HEINEKEN will celebrate
40 years in Italy. A story that we
will share with our people and
stakeholders who contributed to the
success of our company. The future
that lies ahead is full of challenges
and changes we will face guided by
our values: passion, quality and fun.
Table of contents
Foreword
Brewing a Better Future
The Value chain
What we said and What we’ve done
01
02
04
06
Green Brewer Green Commerce Engaging Employees Heineken Cares Responsible Consumption Partnership for Progress The Rules of Sustainability 08
12
16
18
20
22
25
Company Profile
The HEINEKEN Group has been
operating in Italy in the brewing
industry for 39 years now, following
the acquisition of Dreher in 1974.
Thanks to an open-minded and
creative mentality, to strict quality
control and to a process of continuous
innovation, HEINEKEN has become,
over the years, the largest Italian
brewer. In Italy, HEINEKEN runs 4
breweries: in Comun Nuovo (BG),
Assemini (CA), Massafra (TA) and
Pollein (AO). With more than 2,000
employees, it manufactures and
markets more than 5 million
hectolitres of beer and owns a
national market share of over 30%.
The main brands of HEINEKEN Italia
S.p.A are: Heineken, Birra Moretti,
Dreher, Ichnusa and Strongbow Gold
(Cider). The Group also includes
Partesa, a distribution network
operating in the beverage sector,
and Dibevit Import, a company
which imports and distributes
specialty beers from around
the world.
2.000
EMPLOYEES
4
BREWERIES
IN ITALY
5
MILLION
HECTOLITRES
To introduce the fourth edition of the
HEINEKEN Italia Sustainability Report,
I would avoid talking about decline of
consumption, political uncertainty and
economic crisis. It is undeniable that in
2012 these negative factors have put
a strain on the beer business but it is
also true that there are many
initiatives undertaken by the Group,
since my arrival in Italy four years ago,
to honour the commitment to become
increasingly sustainable.
The list of the results obtained to date
is substantial and I will try to analyze
them by listing figures.
From 2010 to date, CO₂ emissions
have been reduced by a total of 3.6%.
We consume 14.7% less water during
production and save 2% of thermal
energy compared to last year. We
have installed a total of 8,136
photovoltaic panels in the breweries of
Comun Nuovo and Massafra. We
purchased 598 draught systems,
which consume 15% less energy than
previous models. The number of
transports by rail has increased from
13.81% to 30.7% in 2012. We have
carried out over 1,500 hours of
training on safety and reduced the
number of medications by 40%.
The commitment to promote
responsible consumption of our
products has been continuous.
Through different initiatives
implemented in partnership with
NGOs, in two years we have
distributed more than 12,000
breathalyzers and directly got in touch
with 52,000 people. We seize every
single opportunity to show “Sunrise
Belongs to moderate drinkers”, one of
the most advanced commercial on
responsible consumption in which the
protagonist refuses a Heineken® to
drink water.
Working with ATM (Azienda Trasporti
Milanesi) and the Municipality of
Milan we promote sustainable mobility
through the project “Good Morning
Milan.” During the test phase of
December we produced and
distributed 18,000 free night bus route
maps to the citizens of Milan (in 2013
we will distribute 80,000).
Every day we work to strengthen a
culture of sustainability in the
company through initiatives that
involve our people at all levels and we
share the principles of sustainability
Sustainability is a
priority for
HEINEKEN Italia
and a sustainable
business model is
essential to
change and grow.
Edwin Botterman
Managing Director
of HEINEKEN Italia
also with suppliers. It is vital that those
working with us respect our values. For
this reason, 68% of 1,000 suppliers of
HEINEKEN Italia already signed a
Supplier Code of conduct that defines
the rules to be respected. By 2013 we
will get to 100%.
I am aware of how much effort and
hard work are behind each of these
figures. Now more than ever it is
necessary to concentrate resources,
optimize investments and engage in
effective actions. We are already doing
it, even through constant dialogue
with you stakeholders, that allow us to
identify priorities on which to focus.
For this, I want to thank you once
again and I want to congratulate also
the HEINEKEN Italia Sustainability
Team for their commitment and
passion. A passion that has always
characterized people working in our
company and will allow us, I’m sure, to
cope with change and to overcome
together all the challenges that lie
ahead in the coming years. We do not
lack the skills!
I wish you happy reading.
Edwin Botterman
Managing Director of HEINEKEN Italia
02 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 03
Sustainability Report 2012
Overview The Sustainability Plan
Brewing a Better Future is an integral
part of our business, a process that
focuses on three strategic areas:
Brewing a
Better Future
Brewing a Better Future is the integrated sustainability strategy
of HEINEKEN. A project that creates value for our company,
society and the entire planet, realizing our ambition to become
the world’s greenest brewer.
The sustainability plan was introduced in
2010 and born out of a direct dialogue with
our stakeholders. Brewing a Better Future has
provided the Company with the guidelines
reflecting the ambitious goal to make our
business even more sustainable.
Governance
The plan is governed by a Steering
Committee, which meets on a
To be the
World's Greenest Brewer
Improve
Green
Brewer
Green
Commerce
Empower
Empower our
people and the
communities in
which we operate
Engaging
Employees
HEINEKEN
Cares
In order to improve the impact of
HEINEKEN on the environment,
people and society, 23 specific
programmes have been identified
and grouped into six areas of action:
• Green Brewer - Sustainable
Production
• Green Commerce - Sustainable
Commerce
• Engaging Employees - Safety and
well-being of the employees
• HEINEKEN Cares - HEINEKEN
Solidarity
• Responsible Consumption
- Promotion of Responsible
Consumption
• Partnership for progress Partnership for development
Brewing
a Better Future
Continuously improve
the environmental
impact of our brands
and business
1. IMPROVE - constantly improving
our environmental impact
2. EMPOWER - supporting people and
the communities in which we
operate
3. IMPACT - positively impact the role
of beer in society
quarterly basis. Its daily management
is handled by a sustainability team
created three years ago and
integrated by representatives from
Supply Chain, Commerce, Purchasing,
Human Resources, Control &
Accounting and Corporate Relations
functions.
Each year the team updates the
three-year plans, which are being
integrated with the strategies and
assessed quarterly through a
reporting system.
Nowadays, the sustainability has
become a top priority for our business
and it is increasingly part of our DNA,
a value shared by the entire company
and reflected also in our behaviour.
To entrench this culture in our people
we have carried out a process able to
make sustainability part of our daily
lives, involving employees in specific
initiatives and meetings aimed at
raising awareness on the issue. With
the aim of deepening the
sustainability objectives of
HEINEKEN, in fact, on 23 April 2012 a
Manager’s Meeting was organized,
with presentations and workshops
aimed at Senior Managers. On the
same date was held the
Communication Day, an event
dedicated to the entire workforce and
conveying the message of the
importance of sustainability as a
Group priority. Another important
step towards a shared culture of
sustainability in the company was,
in December 2012, the relocation
of the HEINEKEN Italia headquarters
in a new building with a lower
environmental impact. The energy
saving and comfort, in fact, were the
main reasons behind the choice
of the new location that, with the
involvement of everyone in the
company, is not anymore a
“workplace” but an “environment
to work.”
About the report
This document is the 4th edition of
the HEINEKEN Italia Sustainability
Report. With a new look, the
Sustainability Report 2012 presents
our sustainability strategy and
provides an overview of the goals we
have undertaken to accomplish by
2020, and on which we have decided
to focus, highlighting in particular
the results and progress we achieved
in 2012.
Furthermore, this report is printed
on FSC paper - woods friend.
This year we also chose to halve
the size and decrease the number
of copies printed, increasing
the online coverage.
Impact
Positively impact
the role of beer
in society
Responsible
Consumption
Partnerships
for Progress
Governance, Senior managers incentives, Reporting and transparency,
Suppliers Code, Communication and engagement
Already in 2012 we have started
a process of simplification
of Brewing a Better Future that led
us to focus on four key priorities
for 2020.
For more information,
read the following pages.
04 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 05
Sustainability Report 2012
Overview Protection of water resources
• Reducing specific water
consumption in the
breweries by 25%
• Aiming for water
compensation/balancing
by production units in
water scarce and
distressed areas
The value
chain
From agricultural production
to consumption of our beer,
we aim to improve every step
of the value chain.
Agriculture
Agricoltura
Agricoltura
Maltatura
Maltatura
Fermentazione
Fermentazione
Imballaggi
Imballaggi
Distribuzione
Distribuzione
produzione
produzione
produzione
produzione
di
di malto
malto
dall’orzo
dall’orzo
fermentazione
fermentazione
della
della birra
birra
produzione
produzione
di
di bicchieri,
bicchieri,
bottiglie,
bottiglie,
lattine
lattine
ee fusti
fusti
distribuzione
distribuzione
locale
locale ee export
export
Agriculture
Malting
Brewing
Packaging
Distribution
Clienti
Clienti
Consumatori
Consumatori
raffreddamento,
raffreddamento, raffreddamento,
raffreddamento,
riciclo
riciclo
riciclo
riciclo
degli
degliimballaggi
imballaggi degli
degliimballaggi
imballaggi
Customers
Reduction of CO2 emissions
• Reducing CO2 emissions:
- in production by 40%
- of our fridges by 50%
- of distribution by 20%
in Europe and the
Americas
Malting
Brewing
Promotion
Sustainable
of Responsible
raw materials
Consumption
• Deliver 60% of the raw
•
Delivering
on industry
materials in Africa via local
commitments
sourcing
• Aiming for at least 50% of • Making responsible
consumption aspirational
our main raw materials
through Heineken® brand
from sustainable sources
• Ongoing compliance with • Developing measurable
partnerships aimed at
our Suppliers Code
addressing the problem
procedure
of alcohol abuse
Packaging
Distribution
Focus
areas
Water
Consumers
CO2
Sourcing
Production
Our main raw
materials are
barley and hops.
To secure the
supply of these
products, we
have launched
initiatives of
local sourcing
and sustainable
procurement.
Malting barley
In the process
of malting,
which takes
place in our
malteries and
not only, water
and energy are
consumed.
For this reason
we have
implemented
programs
aimed at
reducing energy
and water
consumption
also in the
malteries.
Brewing beer
The brewing
process
consumes
energy and
water. We
decided to
reduce both
by increasing
energy
efficiency,
using renewable
energy sources
and optimizing
the use of water
resources.
Producing
bottles, cans
and kegs
We are working
to reduce the
impact of
packaging,
by improving
its design,
optimizing
the production
process and
increasing the
recycling and
reuse rate.
Local
distribution
and export
After the beer
is packaged,
it is distributed
to warehouses
or customers.
In order to
optimize the
distribution,
the forms of
transport have
changed and
increasingly
efficient engines
and vehicles will
be used.
Cooling
Beer is
consumed cold
and thus cooled
at the point of
consumption
via fridges or
draught
equipment.
Specific
environmental
and energy
standards have
been defined
for all new
draught
equipment
and refrigerated
cabinets.
Responsible
Consumption
We have
promoted the
responsible
consumption of
beer for several
years and we
have fixed a set
of rules for
commercial
communication,
paying particular
attention
to raising
awareness
among young
people about
the risks related
to alcohol abuse.
Responsible Consumption
Ways of working
Values and Behaviours
Our global commitments
for 2020
Based on the dialogue with
our stakeholders and the
global trends, we have
identified four key areas on
which to focus the second
phase of Brewing a Better
Future: water, CO2,
responsible consumption
and sustainable supply chain.
Each area, then, is supported
by the way we work:
embedding our values,
setting a good example
and working together
to make a difference.
Customers
Consumers
06 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 07
Sustainability Report 2012
Overview Legend
Not
achieved
What we said and
what we’ve done
What we said we will do by 2012
What we’ve done by 2012
Partly
achieved
Achieved
What we said we will do by 2012
What we have done by 2012
Responsible Consumption
Green Brewer
Specific total energy consumption < 153.8 MJ/hl
Achieved with a total energy consumption
of 150.5 MJ/hl.
Specific direct and indirect CO2 emissions
< 9.1 kg
Achieved with the emission of 8.87 kg CO₂/hl.
Specific water consumption < 5.9 hl/hl
Achieved, surpassing the target with 5.7 hl of water
used per hl of beer produced.
Green Commerce
All new refrigerators must comply with
environmental and energy standards
Achieved: 100% of the new vertical refrigerators
and chest freezers are green.
Installing green draught systems
Achieved: 598 new Draught Beer Coolers and 300 David
Green were purchased; they consume 15% less energy
than the previous model.
Decreasing the road transport volumes,
preferring the rail transportation system
Achieved: compared to the total number of transports, the number
of rail transports went from 13.81% in 2011 to 30.7% in 2012.
Engaging Employees
Decreasing the accident frequency
Partly achieved: with 0.4 cases per 100 FTE, the number of accidents
remains unchanged compared to 2011.
Reducing the number of medications
Achieved: the number of medications decreased from 78 in 2011
to 46 in 2012 (about 40% less).
Organizing safety sessions for employees
Achieved: training days were carried out in all the breweries
and in Massafra was organized a “Season of Safety”,
addressing several issues with experts in the field.
Using the message "Enjoy Heineken
Responsibly" on all packaging
and communication materials
Achieved: the logo “Enjoy Heineken Responsibly” has been reproduced
on all bottles and cans of Heineken® and on all communication and
merchandising tools.
Reviving the campaign "Sunrise Belongs
to Moderate Drinkers"
Achieved: the commercial went on air on New Year’s Eve 2012
and during the Alcohol Prevention Day in April.
The campaign was also broadcasted on giant screens during
all major corporate events.
Promoting responsible consumption in Italian
universities in partnership with the Osservatorio
Permanente Giovani Editori (“Permanent
Observatory of Young Publishers”)
Achieved: we launched the initiative “... Non me la bevo! (I do not drink
it!)”, a competition created with the support of the “Osservatorio
Permanente Giovani Editori” and aimed at raising awareness among
university students about alcohol-related harms, through effective
communication on responsible consumption. Over 17 universities and
teachers involved, 90 students participating and 30 papers received.
Partnerships for Progress
Renewing the partnership with Movimento
Consumatori (the Consumer Movement)
to promote responsible consumption
Achieved: the partnership continued with the campaign “Operazione
Gratta la Risposta” (“Scratch the answer”), which in 2012 took place
in 3 stages (in the areas of Milan’s nightlife, during the last edition
of the Heineken Jammin’ Festival in Rho and during the event
“Mondo Ichnusa” in Sardinia). With this initiative over 52,500 people
were contacted in two years and over 5,000 disposable breathalyzers
were distributed in 2012.
Establishing an institutional partnership
to promote responsible consumption
and environmental sustainability
Achieved: a close partnership was developed with ATM (Azienda
Trasporti Milanesi) and the Municipality of Milan for the project “Good
Morning Milan”, about the promotion of responsible consumption and
sustainable mobility, by distributing night bus route maps. In the test
phase in December 18,600 maps were distributed.
HEINEKEN Cares
Developing the Local Sourcing program
Increasing the supply of raw materials
from sustainable sources
Achieved: the process of procurement of raw materials
from local markets is going on, reducing the environmental
impact of transport.
Enablers
Increasing the number of suppliers subscribing
the Supplier Code
Partly achieved: 68.5% of over 1,000 suppliers of HEINEKEN Italia
signed the new Code in 2012.
Achieved: HEINEKEN has joined the Sustainable Agriculture
Initiative (SAI) and is working to set a list of principles
and practices to make the approach to sustainable agriculture
more simple and transparent.
Adding the sustainability indicators to
the Senior Management’s incentives
Achieved: in the last 3 years the sustainability objectives
were included in the evaluation mechanisms
of all the company’s Senior Managers.
08 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 09
Sustainability Report 2012
Improve What we said and
what we’ve done
Green
Brewer
—Specific total energy
consumption < 153.8 MJ/hl
Achieved with
total consumption of
energy of 150.5 MJ/hl
HEINEKEN is always committed in
increasing energy efficiency, reducing
water consumption and CO2 emissions
of its activities. In 2012 many initiatives
have been carried out under this theme,
aimed at reducing the carbon footprint
of the business, in order to protect the
resources of the communities in which
the Group operates.
A socially responsible
company is
responsible for the
consequences of its
actions and therefore
we are committed
to ensure the
efficient use of
natural resources.
Peter Vogtlander
Supply Chain Director Western Europe
— Specific direct and
indirect CO2 emissions
< 9.1 kg
Achieved with emission
of 8.87 kg CO₂/hl
Energy Consumption
The production processes consume
large amounts of energy.
Based on a sector-by-sector analysis,
the thermal energy consumption
needed for the production of beer is in
the range of 60-200 MJ/hl.
Thermal energy, in fact, supplies the
heat needed for the process of boiling,
sterilization and pasteurization, as well
as heating of the plants themselves.
Specific thermal energy consumption
at breweries in Italy
-—Specific water
consumption < 5.9 hl/hl
Achieved with
a consumption of 5.7 hl
of water per hl of beer
produced
MJ/hl of beer
2015
71.2
2014
72.1
2013
72.9
2012
73.8
72.0
2011
73.5
Target
76.7
LOWER
CO2
EMISSIONS
COMPARED TO 2010
Result achieved
Over the course of 2012, HEINEKEN
Italia’s thermal energy consumption
went from 73.5 MJ/hl (in 2011) to 72
MJ/ hl, much lower than HEINEKEN’s
global average of 81 MJ/hl.
2%
REDUCTION IN
THERMAL
ENERGY
CONSUMPTION
COMPARED TO 2011
14.7%
REDUCTION IN
WATER
CONSUMPTION
COMPARED
TO 2011
50%
LOWER NON�HAZARDOUS
2.5GWh
COMPARED TO 2011
PER YEAR OF ELECTRICITY
PRODUCED BY PV PLANTS
WASTE NOT RECYCLED
Specific energy consumption
at breweries in Italy
MJ/hl of beer
2015
149.3
2014
150.9
2013
152.0
2012
153.8
150.5
2011
151.7
155.5
2010
2010
3.6%
improvement going from 155.5 MJ/hl
in 2010 to 150.5 MJ/hl (- 3.2%), which
is even lower than HEINEKEN Italia’s
target for 2012 and lower than
HEINEKEN’s global average of 156.6
MJ/hl.
The specific electricity consumption
at the HEINEKEN Italia breweries
dropped from 8.8 kWh/hl
(in 2010) to 8.7 kWh/hl.
This result shows that we are getting
closer to HEINEKEN’s global average
of 8.4 kWh/hl.
Thanks to these important results, in
2012 the total energy consumption
levels of HEINEKEN Italia showed an
Target
Result achieved
Heibuild
With the aim of further reducing
energy consumption and carbon
footprint, at the end of 2012, the
headquarters of HEINEKEN Italia
moved into a new building (energy
efficiency class C) with an energy
requirement (EPh) of 25.9 kWh/m3a.
The interiors of the new premises are
equipped with cutting-edge
engineering solutions, in order to
minimize the thermal and energy
requirements of the buildings while
ensuring at the same time an optimal
climate control of the spaces.
A shading system made of thin strips
of clay, combined with low emissivity
glass facades to achieve high solar
selectivity, offer natural light reducing,
at the same time, the heat input
generated by the direct radiation in
the summer months.
10 HEINEKEN Italy
Sustainability Report 2012
The air conditioning and heating
systems are connected to the district
heating network - an effective and
environmentally friendly solution and are equipped with total heat
recovery units, for reuse in the
building.
All these specifications were the basis
for the choice of the ideal location for
the new headquarters of HEINEKEN
Italia, to the benefit of energy
efficiency, environmental comfort and
reduction of operational costs of the
building.
HEINEKEN Italy 11
Sustainability Report 2012
CO₂ emissions
Total CO₂ emissions, which are the
sum of direct emissions resulting
from the generation of heat
required for production processes
and indirect emissions resulting
from electricity consumed at the
breweries, dropped from 8.9 kgCO₂/
hl in 2011 to 8.87 kgCO₂/hl in 2012,
with a 3.6% drop compared to 2010,
when emissions were 9.2 kgCO₂/hl.
Energy savings resulting from the
use of renewable resources
contributed to this reduction in CO 2
emissions.
Still on the subject of energy, in
2012 HEINEKEN Italia further
contributed to protecting the
environment and the communities
in which we operate by using energy
from renewable sources.
The Group, in fact, incorporated
solar energy into its energy mix,
installing two photovoltaic systems
on the roofs of the breweries in
Comun Nuovo and Massafra.
Water Consumption
Water, in terms of volume, is the most
important ingredient for a brewery, both
for production and for several other
processes, such as heat or cold
transportation, sterilization and cleaning
of storage tanks and of any equipment
that comes into contact with beer.
Specific water consumption at breweries
for the production of beer in Italy
hl water/hl beer
2015
4.3
4.5
2014
4.6
2013
Result achieved
In recent years, HEINEKEN Italia has
come up with several rationalization
plans to reduce the amount of water
wasted and facilitate both reuse and
filtration before it is released back
into the ecosystem.
HEINEKEN Italia’s water
Direct and indirect CO� emissions at
breweries for the production of beer in Italy consumption levels went from 6.7 hl/
Kg CO2/hl of beer
2015
8.8
2014
8.9
2013
9.0
2012
9.1
8.87
2011
8.9
9.2
2010
Target
Result achieved
2015
0.05
2014
0.05
2013
0.05
0.09
0.02
0.03
0.06
2010
7.1
2010
Target
kg/hl beer
2011
6.7
2011
Specific non-recycled industrial
waste production
2012
5.9
5.7
2012
Non-recycled waste
An important indicator of
environmental impact is the quantity
of non-hazardous, non-recyclable
products generated by the brewers,
expressed as kg of waste per unit of
product (kg/hl).
hl in 2011 to 5.7 hl/hl in 2012,
showing a 14.7% reduction.
This significant reduction was
achieved also thanks to the
installation of a system of
evaporative condensers allowing
recycling cooling water that has
been working since June 2012 at the
brewery in Comun Nuovo (BG).
With an investment of 2.4 million
Euro, the plant makes it possible to
reduce water consumption by 40%:
a saving of about 960 million litres
per year, equal to the average
consumption of 4800 households.
The picture on the right shows
the evaporative condenser system
in Comun Nuovo.
This result, surpassing the target
set for 2012, is still higher than
HEINEKEN’s global average
of 4.2 hl/hl.
Target
Actual performance
The training and sensitisation
activities of the staff resulted in a
further reduction of this type of waste
over the course of 2012, from 0.03 kg/
hl produced in 2011 to 0.02 kg/hl.
The result surpasses the target
set for 2012 and is better than
HEINEKEN’s global average
of 0.52 kg/hl.
A sunny future to reduce CO₂ emissions
In 2012, solar panels were installed on the roof of the bottling
and packaging plants in Comun Nuovo.
Consisting of 3,984 photovoltaic modules (equivalent to about 1.5
football fields), the two plants have started producing electricity in
July and are able to generate about 1.1 GWh of electricity per year,
reducing CO₂ emissions by over 447 tonnes per year*.
A photovoltaic system was installed even on a warehouse of
the brewery in Massafra. To optimize the energy production, the
panels were placed on the roof, which has no shading and enables
optimal use of maximum solar irradiation.
Composed of 4,152 panels (equivalent of about 2.5 football fields),
the brewery is able to produce about 1.4 GWh of electricity per
year, reducing CO₂ emissions by 557 tonnes per year.
*To calculate CO₂ reduction, a value of 406 gCO₂/kWh has been used.
12 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 13
Sustainability Report 2012
Improve What we said and
what we’ve done
Green
Commerce
— All new refrigerators
must comply with
environmental
and energy standards
Achieved: 100% of the new
refrigerators are green
HEINEKEN’s commitment is aimed
at reducing the carbon footprint during
all stages of the value chain.
The main projects are the
improvement of logistics processes,
packaging and transport, with a view
to energy saving and reduction
of water consumption.
738
Sustainability plays
an important role
in all our business
activities, from raw
materials to
distribution.
Marco Silvestri
Procurement
Service Manager
100%
OF THE
NEW
REFRIGERATORS
ARE GREEN
GREEN
HORIZONTAL
15%
LESS
ENERGY
— Installing green
draught systems
Achieved: new Draught
Beer Coolers and David
Green were purchased;
they consume 15% less
energy than the
previous model
— Decreasing the number
of road transports
Achieved: from 13.81%
to 30.7% of transports
by rail
Green Commerce
As well as in production processes,
large amounts of energy and water
are used even in the early stages of
procurement and distribution,
starting from agriculture up to the
packaging, bottling, refrigeration
and transportation.
In this perspective, over the course
of 2010, HEINEKEN Italia
participated, as a pilot country along
with UK, Netherlands and France, in
a project to develop a tool for
calculating the carbon footprint*
which results from the sum of the
activities making up the supply and
distribution chain.
To reduce the carbon footprint
produced by refrigeration, in 2011
an ambitious project entailing
the gradual replacement of all
refrigerators used in the storage and
distribution of beer was launched.
For this reason in 2010 we
established some technical
parameters and standards for the
new eco-friendly refrigerators.
Based on the data gathered, we
identified some areas to work over
the next few years in order to
improve our carbon footprint,
including the choice of materials for
packaging, through a plan for
harmonization and reduction of the
bottles weight.
Green Cooling
The product refrigeration phase is
essential to the consumer’s
experience of our beer, but at the
same time it significantly contributes
to our environmental impact due to
the high quantities of energy
consumed by the great number of
display cases in bars and other sales
locations.
CONSUMED
BY THE NEW
REFRIGERATORS
BEER COOLERS
DISTRIBUTED
OF JOURNEYS TRANSFERRED
30.7%
FROM ROAD
TO RAIL
* The term “carbon footprint” is generally used to indicate the total CO₂ and other greenhouse gas (GHG) emissions generated by an individual
or organization. “Footprints” can also be calculated for events or products.
14 HEINEKEN Italy
Sustainability Report 2012
Calculating our Carbon Footprint
HEINEKEN has developed an extensive
and comprehensive carbon footprint
model that calculates the greenhouse
gas emissions of beverage production,
in order to better understand the
hotspots in our value chain and
identify areas for improvement.
This is the third year that HEINEKEN
has calculated its carbon footprint,
and the first year it is published based
on data from 2011.
Based on these indicators, in 2011
HEINEKEN Italia started purchasing
and introducing latest-generation
equipment able to ensure significant
energy savings.
More specifically, in 2012, 100% of our
vertical refrigerators (1,522 purchased
and 1,629 distributed) were equipped
with EMS¹ thermostats, LED² lighting
and powered by hydrocarbon
technology.
Also 100% of the horizontal refrigerators
introduced in 2012 (900 purchased and
738 distributed) are equipped with
hydrocarbon technology.
To achieve the same goal, in 2012, 598
new Draught Beer Coolers and 300
David Green were purchased, 100%
eco-friendly with new standards of R290
refrigerant gas.
Using hydrocarbon refrigerants, in
HEINEKEN Italy 15
Sustainability Report 2012
How we calculate our Carbon
Footprint
HEINEKEN developed calculation
principles specifically for the life cycle
of beverages. These are based on the
calculation methodology described in
WBCSD/WRI’s Product Life Cycle
Accounting and Reporting Standard.
The calculation principles have been
customised to better fit our reporting
needs.
Our carbon hotspots
and how they are addressed
The calculation principles lead to a
carbon footprint for each beverage
(group) at Heineken Italia S.p.A.. The
weighted average Heineken Italia
S.p.A. carbon footprint is about 71.7
kg CO2eq/hl. This figure is based on
best available data, but also includes
assumptions and estimates,
specifically for processes further away
from our core activities. In the coming
years we will make an effort to include
more precise data with focus on the
hotspots.
fact, these machines are able to
consume 15% less energy than the
previous model.
In 2012, over 400 thermic covers
for Heineken® Extra Cold draught,
whose peculiarity is to be fully
covered with ice, were sent to sales
locations.
By covering the draught during bar’s
closing time, it makes ice to last
longer and allows a 20% energy
saving.
Finally, with the aim to experiment
increasingly advanced technological
solutions, this year the Heineken®
Extra Cold draught was redesigned,
with the new version 40% more
energetically efficient than the
original one.
These innovative draughts are being
introduced in Italy in 2013.
1: Energy Management System allows up to 20% of energy saving by regulating the temperature on the
actual refrigerator use.
2: LED lights allow up to 15% energy saving compared to fluorescent lights.
The graph shows the breakdown of
HEINEKEN’s carbon footprint over
the main processes from barley to
bar. In the coming years we will
have to make an extra effort and
focus on the areas of greatest
impact: brewing, packaging, cooling
and distribution.
Breakdown of "Carbon Footprint" of HEINEKEN Italia
• Agriculture
• Malting & adjuncts
• Beverages production
Packaging material
• production
9%
17%
6%
8%
14%
• Distribution
• Cooling
46%
Green Distribution
Starting from 2011 HEINEKEN Italia
has launched several initiatives to
support CO₂ reduction in distribution.
The company has focused on some
specific areas: transport efficiency,
increasing the load of the same
vehicle to decrease the number of
freely mileage (drop size); and vehicle
efficiency, by using more and more low
environmental impact vehicles
(Euro 5 and aerodynamic), and
carrying out specific courses to teach
drivers a greener driving style and to
consume less fuel.
In particular, HEINEKEN has increased
transport by rail rather than road. As
for the movement of goods between
different breweries and between
breweries and warehouses located in
different regions of Italy, the rail
journeys have gone from 13.81% of
the total transports in 2011, to 30.7%
in 2012, with a 122% increase.
These operations have led to a
significant reduction in CO₂ emissions
per hectolitre distributed, dropping
from 2.62 kg CO₂/hl in 2011 to 2.51 kg
CO₂/hl in 2012 (-3.91%).
Green Events
All Heineken® events offer a great
opportunity for us to inspire event
partners and consumers to act
sustainably. For this reason the
HEINEKEN Group has developed a
toolkit to make “greener” every event.
In 2012, the largest music festival
sponsored by Heineken in Italy,
the Heineken Jammin’ Festival,
was organized with this in mind,
reducing the number of waste,
promoting recycling and using
fully recyclable cups.
16 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 17
Sustainability Report 2012
Empower What we said and
what we’ve done
Engaging
Employees
HEINEKEN Italia has developed
several campaigns to raise
awareness on issues of health
and workplace safety, with the goal
of reducing the number of
work-related accidents and
improving the employees’ quality
of life.
Our people are
most important
resource to
protect and value.
For this reason the
company is
always committed
in guaranteeing
the employees’
health and safety.
Mario Perego
Chief Human
Resources Officier
— Decreasing the
accident frequency
Partly achieved with 0.4
cases/100 FTEs, the
number of accidents
remained unchanged
compared to 2011
— Reducing the number
of medications
Achieved: the number of
medications has dropped
by about 40%, from 78 in
2011 to 46 in 2012
— Organizing safety
training sessions for the
employees
Achieved: training days
were carried out in all
breweries, addressing
various topics with
experts in the field
Health & Safety
HEINEKEN Italia’s sustainability is not just
about improving our impact on the
environment but also on the people
working in the company.
Protecting the health and safety of the
employees is critical to the success of a
company and HEINEKEN is committed to
reducing the risk of work-related
accidents and diseases for all employees
working at the production plants and
headquarter. In 2012 there were 2
accidents in the plant of Comun Nuovo,
with an unchanged figure of 0.4
cases/100 FTEs compared to 2011 and a
better result than the Group average of
1.2 cases/100 FTEs.
Morover, in 2012, the plants of Massafra,
Pollein and Assemini each celebrated a
year with no accidents. A very important
result has also been reached in the
number of medications, dropping from
78 in 2011 to 46 in 2012, with an
approximately 40% reduction.
Accident rate
cases/100 FTEs for all production sites
-40%
1.1
2013
NUMBER
OF MEDICATIONS
2012
0.4
2011
0.4
The project, which has been a huge
success, was introduced in all HEINEKEN
Italia’s plants with more than 1,500
training hours to each production unit.
Especially successful were also the
“Health and safety weeks”, when
production was stopped to get all
employees involved in activities aimed at
preventing unsafe behaviours.
Training activities to manage
emergencies were organized not just in
the breweries but also in the headquarter,
such as the e-learning course organized
by AIAS Academy, the distribution of
educational materials and a short movie
involving some employees as well.
1.5
2010
Target
Training
These positive figures result from
continuous training courses and
awareness-raising activities, designed to
empower employees on safety issues. In
particular, starting from 2011, workplace
safety has been further promoted
introducing the Behaviour Based Safety,
a scientific protocol based on the
identification and measurement of safer
behaviours by rewarding people when
they “do the right thing “, rather than
punishing them when they do not.
Actual
The season of security at the brewery in Massafra
At the brewery in Massafra (TA), the Safety Week has turned into
an entire season, full of events involving not only the employees
but also their families.
1,500 HOURS
TRAINING
TO EACH UNIT
From September to December, during working hours, were
organized several sessions of discussion and reflection on security,
not only in the workplace but also in the everyday life, with a
specific focus on driving, health, domestic dangers and nutrition.
Real meetings with experts who, through videos, testimonials,
and real simulations, helped to make security not just a work
habit but a lifestyle.
To launch the Season a dedicated Open Day was organized;
it marked also an important milestone in the brewery’s history:
365 days with no accidents.
18 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 19
Sustainability Report 2012
Empower HEINEKEN
Cares
HEINEKEN implemented many
projects over the years in order
to improve our impact in the
communities in which we operate.
More specifically, we are committed
in developing more sustainable
processes for the supply of raw
materials.
31.4%
OF BARLEY
ITALIAN�
GROWN
What we said and
what we’ve done
At the heart of our
strategy is the desire
to respect the
environment,
promoting sustainable
agricultural practices
and selecting
suppliers that meet
our standards in
terms of sustainability
Peter Vogtlander
Supply Chain DirectorWestern Europe
100%
CORN
ITALIAN�GROWN
— Developing the
Local Sourcing program
The process of
procurement of raw
materials from local
markets is going on.
— Increasing the supply
of raw materials from
sustainable sources
HEINEKEN has joined the
Sustainable Agriculture
Initiative (SAI) and is
working to set a list of
principles and practices
to make the approach to
sustainable agriculture
more simple and
transparent.
Sustainable Agriculture
HEINEKEN has always been involved
in projects of sustainable agriculture
and local sourcing to support the
communities in which it operates.
Our goal to achieved by 2020 is to
buy at least 50% of raw materials
from sustainable sources,
guaranteeing a constant supply of
barley, corn and hops, needed for the
production of our beer.
In this context, with the constant use
of natural and high quality
ingredients, the main objectives
established within “Brewing a Better
Future” include the use of locallyproduced raw materials and the
procurement from suppliers who
respect and share the same
standards of HEINEKEN in terms of
sustainability. Moreover, HEINEKEN is
committed to the continuous
development of low-impact
agricultural solutions and to support
of local communities.
In 2010, the Group joined the
Sustainable Agriculture Initiative
(SAI), a food industry organization
consisting of 37 multinationals
working to create a more sustainable
food chain. It is becoming
increasingly important, in fact, to
establish globally applicable
regulations and indicators for
evaluating sustainable agriculture.
HEINEKEN is currently working with
SAI to establish a shared list of
principles and practices that make
the approach to sustainable
agriculture more simple and
transparent.
In compliance with Italian and
European regulations, HEINEKEN Italia
does not use any ingredients deriving
from genetically modified crops.
Local Sourcing
Through Brewing a Better Future,
HEINEKEN intends to promote Local
Sourcing projects for the supply of
raw materials from local markets.
The aim is to contribute to the
economic development of the
poorest regions, creating new jobs
and, at the same time, significantly
reducing the environmental impact
of the transport of raw materials.
The Local Sourcing programme is
most thoroughly implemented in
lesser-developed economies, such as
those in Africa, where HEINEKEN
intends to guarantee the supply of
60% of the raw materials from local
markets by 2020. In 2012, in Africa
48% of the raw materials were locally
grown and new initiatives for local
sourcing were implemented in Haiti,
following the acquisition of BRANA
(Brasserie Nationale d’Haiti) in
January.
In 2012, 100% of the corn (about
15,800 tonnes) and 31.4% of the
barley (about 22,000 tonnes) used
by HEINEKEN Italia was produced
in Italy.
20 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 21
Sustainability Report 2012
Impact Responsible
consumption
As one of the largest brewers
in the world, HEINEKEN has for
a long time been committed in
promoting responsible consumption.
For years the Group has organized
campaigns and initiatives to raise
awareness on the dangers
connected to alcohol abuse.
What we said and
what we’ve done
We understand the
importance of our
role as promoters of
responsible drinking
and therefore we are
committed to raise
awareness among
young people about
this theme, with an
ironic and engaging
approach.
Marco Alberizzi
Sales Director
5,000
DISPOSABLE
BREATHALYZERS
DISTRIBUTED IN 2012
17
UNIVERSITY PARTICIPATING
IN THE PROJECT
“... I DO NOT DRINK IT!”
31
BRANDS
CARRYING
THE MESSAGE
"ENJOY
HEINEKEN
RESPONSIBLY"
— Using the message
“Enjoy Heineken
Responsibly” on all
packaging and
communication materials.
Achieved: the logo “Enjoy
Heineken Responsibly”
has been reproduced on all
bottles and cans of
Heineken® and on all
communication and
merchandising tools
— Reviving the campaign
“Sunrise Belongs to
Moderate Drinkers”
Achieved: the commercial
went on air on New Year’s
Eve 2012 and during the
Alcohol Prevention Day in
April. The campaign was
also broadcasted on giant
screens during all major
corporate events
— Promoting responsible
consumption in Italian
universities in partnership
with the Osservatorio
Permanente Giovani Editori
(“Permanent Observatory
of Young Publishers”)
Achieved: we launched the
initiative “... Non me la
bevo!” (“I do not drink it!”),
a competition aimed at
raising awareness among
university students about
alcohol-related harms,
through effective
communication on
responsible consumption.
17 universities and teachers
involved, 90 students
participating and 30 papers
received.
Responsible Consumption
HEINEKEN has been a pioneer of socially
responsible campaigns related alcohol
abuse and for many years it has played
an active role in solving this problem.
Thanks to the strength of its main brand,
HEINEKEN has the opportunity and
responsibility to educate consumers to
drink moderately, proposing this lifestyle
as an aspirational model.
Direct approach and ironic language,
able to effectively engage our audience,
have been used to carry out several
campaigns and initiatives to encourage
responsible behaviours.
The most recent campaign on responsible
consumption, launched in December
2011, was “Sunrise Belongs to moderate
drinkers”, aired on New Year’s Eve 2012
and during the Alcohol Prevention Day in
April. This is a real short movie in which the
protagonist, a true “Man of the World”,
enjoy every moment of the party, drinking
in moderation. The scene in which he just
refuses a bottle of Heineken®, preferring
water, is presented as a positive model
according to which it is possible to have
fun without drinking excessively. The
commercial, a definitive sign of the
importance of responsible consumption
for the brand, was shown on giant-screens
during all major events involving also the
company’s stakeholders.
For the academic year 2012-2013, thanks
to the HEINEKEN’s experience in carrying
out responsible consumption campaigns,
the initiative “... Non me la bevo!” (“...I do
not drink it!”) was launched. This is a
competition organized with the support
of the Osservatorio Permanente Giovani
Editori (“Permanent Observatory of
Young Publishers”) and aimed at to
raising awareness among university
students about alcohol-related harms.
With the support of a website specifically
designed by HEINEKEN (www.publicis.it/
heineken/index.html) and able to provide
the tools and the basic knowledge on the
most effective communication
techniques, the students and teachers
participating in the initiative were invited
to create an effective communication
project on responsible consumption,
using one of the four media suggested:
short film, advertising campaign for
newspapers, tutorial text for parents and
handbook for peers. During this academic
year, 17 universities and their teachers
and 90 students (who produced about
30 papers) have joined the initiative. At
the end of the contest, a judging panel is
meeting to assess all entries and to
reward the authors of the best projects.
HEINEKEN’s commitment to promoting
responsible consumption does not stop at
adv campaigns for TV and press. Over the
years, in fact, a lot of “face to face”
operations meant to involve young
people directly and in a funny way were
carried out, during the Heineken®
Jammin’ Festival, Mondo Ichnusa and in
consumption points, distributing over
5,000 disposable breathalyzers in 2012
(as described in Partnership for Progress
section).
Furthermore, an “Enjoy Responsibly”
section was created within the website
heineken.it. It describes the company’s
approach to this issue, listing the
initiatives and providing some practical
advice on how to consume responsibly
the Heineken® products.
Cool@Work
HEINEKEN encourages its employees to
be ambassadors of responsible
consumption, making them become
responsible consumers in the first place.
With this objective in mind, the Group has
implemented Cool@Work, a program of
information and prevention of alcohol
consumption at the workplace. With
specific training activities, the program
aims at improving work safety and health
and at raising awareness and
commitment among employees.
22 HEINEKEN Italy
Sustainability Report 2012
HEINEKEN Italy 23
Sustainability Report 2012
Impact What we said and
what we’ve done
Partnerships
for Progress
HEINEKEN’s commitment in
spreading a culture of responsible
consumption is reinforced by
partnerships and collaborations
with qualified entities and
associations at the forefront
of these issues.
OVER
18,600
NIGHT BUS ROUTE
MAPS
DISTRIBUTED
3
ROUNDS OF
“OPERAZIONE
GRATTA
LA RISPOSTA”
Promoting
responsible
consumption is an
integral part of our
strategy and we
believe that working
together with
influential partners
is more effective
than acting alone.
Alfredo Pratolongo
Director of
Communications
and Public Affairs
77.500
PEOPLE
DIRECTLY
CONTACTED
IN FOUR YEARS
WITH INITIATIVES
ON RESPONSIBLE
CONSUMPTION
— Renewing the
partnership with NGOs to
promote responsible
drinking
Achieved: the partnership
with Movimento
Consumatori (Consumer
Movement) went on with
the operation “Scratch
the Answer”, which in
2012 took place in 3
rounds. In two years, over
52,500 people were
contacted and
approximately 12,000
disposable breathalyzers
distributed.
— Establishing an
institutional partnership to
promote responsible
consumption and
environmental
sustainability
Achieved: a close
partnership was
developed with ATM
(Azienda Trasporti
Milanesi) and the
Municipality of Milan for
the project “Good
Morning Milano”, with
distribution of night bus
route maps. 18,600 maps
distributed in the test
phase in December.
HEINEKEN Italia strongly believes that
its commitment to communicating
about correct alcohol consumption can
be enhanced by establishing
partnerships with influential and
qualified partners, already engaged
on these issues. For this reason, the
company invests each year in CSR
initiatives, establishing several
partnerships with organizations and
expert bodies, in order to convey
messages with the correct approach.
In particular, to learn more about the
social dynamics underlying alcohol
consumption, in 2009 we started
collaborating with ALA Onlus, a qualified
Italian NGO with which Heineken has
sponsored the research “Who drives
tonight?”, aimed at investigating young
people’s perception of the dangers of
alcohol. Then, once again in cooperation
with ALA Onlus, the project “Know the
Signs Real Tour” was started. This is a
locally developed project born from an
online interactive campaign, with the
aim of getting young people to behave
responsibly through a playful approach.
With this initiative, 25,000 people were
contacted in two years both in Milan
and Rome.
The picture below shows the 7
archetypes created to show how people
may be transformed by alcohol
consumption, not realizing that they
have exceeded their limits. In Italian, in
fact, the campaign name means “Note
the signs”: a valuable tip to always keep
their self-control.
Therefore, partnerships represent a
powerful tool for HEINEKEN to carry
out social projects and enhance
dialogue with young people. With
this in mind, in 2011 we set the
partnership with Movimento
Consumatori (Consumer Movement)
that led to the operation “Scratch
the answer”, aimed at encouraging
reflection and awareness about
responsible consumption balanced
with an ironic and engaging style.
It is a fun quiz, consisting of a list
of 6 questions that the operators
of the Consumer Movement offer
to young people locally, printed on
special cards made to look like
“Scratch-and-Win”.
The initiative, launched at the
Heineken ® Jammin’ Festival in
Venice, has been successfully run
again in 3 rounds in 2012: in the
streets of Milan, during the last
edition of the Heineken Jammin’
Festival held in Rho, and for the first
time in Sardinia during “Mondo
Ichnusa”, the great event organized
by the Sardinian brand.
Thanks to this operation, over
52,500 people were contacted in two
years and about 12,000 disposable
breathalyzers distributed, so that
young people could measure their
24 HEINEKEN Italy
Sustainability Report 2012
blood alcohol content. The key to
this initiative is that it’s simple and
straightforward: those who play do
not feel “reprimanded” but are
encouraged in a light-hearted way to
think about their own actions and
those of their friends, sharing their
thoughts on the matter.
This is not a patronizing message,
but a funny way to dialogue more
directly and effectively with
the public.
HEINEKEN Italy 25
Sustainability Report 2012
In 2012 the project “Good Morning
Milan” was started in partnership with
ATM (Azienda Trasporti Milanesi) and
the Municipality of Milan, with the aim
to promote the use of public transport
during night hours.
By distributing specific maps of the ATM
night-time network, the initiative aims to
encourage young people to behave more
responsibly, especially in the context of
safe driving.
Finally, a good relationship was also
established with the Municipality of Sesto
San Giovanni (MI), where the Heineken
Italia’s headquarters have been recently
relocated.
In 2013, in fact, the company has joined
the project “Bene Comune”, taking care
of the green areas surrounding the
headquarters.
Good Morning Milano for sustainable mobility
The project “Good Morning Milano” was born from the partnership
between HEINEKEN Italia, ATM and the Municipality of Milan.
It is a campaign aimed at promoting among youngsters the use of
night buses, which on Friday and Saturday nights never stop. With
the aim of promoting a more sustainable urban mobility, while
providing a safe return, the initiative is based on the distribution - in
the movida areas in Milan - of original maps containing all
information and routes of the ATM night-time network. After a test
phase in December, during which more than 18,600 maps were
distributed in two weekends, the project continued during the
months of May, June and July 2013 with the support of the
Consumer Movement’s operators. Aimed mainly at the “people of
the night” that, after enjoying themselves responsibly until late at
night can go home by public transport instead of driving, this
operation also allows to upload photos of Milan by night to the
dedicated website www.goodmorningmilano.it.
The rules
of sustainability
Brewing a Better Future is an ambitious
plan involving hundreds of production
plants and thousands of people around
the world. In this view, the dialogue with
our stakeholders is fundamental.
Actually it makes it possible for us to
proceed down our path of sustainability
and to identify which goals to focus on.
Supplier Code
All suppliers play a key role in keeping
with our commitment to
sustainability, especially in terms of
supply. Most of the impact of the
Group is actually the indirect result of
their actions. For this reason
HEINEKEN ensures that all suppliers
respect the values and comply with
proper practices specified in the
Supplier Code that set forth the
guidelines in the areas of integrity,
human rights and environment. In
signing the new agreements,
suppliers agree, for example, to
minimize their own impact on the
environment and develop green
technologies. In 2011, we embarked
on this journey alongside over 1,000
suppliers in Italy. The goal is to make
sure that 100% of them have signed
the new code by 2013. In order to
strengthen this policy, the EcoVadis
platform was launched worldwide in
2011. It allows for the evaluation and
improvement of suppliers’
environmental and social
performance.
Since 2013, moreover, the “high risk”
suppliers will undergo specific controls
by third parties.
Sustainability into incentive plans
For the last three years, sustainability
criteria have been integrated into our
Senior managers’ performance
evaluations.
Measurement and Transparency
To better measure our performance,
in 2011 we introduced an integrated
monitoring system called “Green
Gauge”. This tool allows us to monitor
quarterly progress in the key areas of
the sustainability plan. In 2012 a new
version, more fast and accurate, of
the electronic platform was launched:
“Green Gauge 2.0”.
Listening, dialogue and
collaboration
The dialogue with our stakeholders is
vital if we are to proceed down our
path of sustainability and allows us to
identify which goals to focus on. Our
approach to communication and
engagement of stakeholders is based
on three instruments: HEINEKEN’s
Research on Reputation, one-to-one
meetings with experts and constant
dialogue. Since 2010, thanks to the
Research on Reputation, NGOs,
institutions, customers, suppliers and
media have been able to express their
opinion on HEINEKEN Italia and the
steps the Group is taking in terms of
sustainability (and other topics) on a
national scale. The results showed
that HEINEKEN Italia is a trusted
company and, at the same time,
determined which areas we need to
concentrate on in the coming years,
in order to improve our performance.
We believe that working with partners
and stakeholders is crucial to
achieving the best results and that is
why in 2012 we continued to invest
time and energy in our partnerships,
starting the process of Materiality.
This is an approach to the
sustainability based primarily on
listening to our external stakeholders
in order to deepen our understanding
of their expectations regarding our
company. At an internal level, we will
help promote the sustainability
mindset of our people.
Please visit HEINEKEN’s
Global Sustainability Report 2012 at
www.sustainabilityreport.heineken.com
Find further information on HEINEKEN Italia
and sustainability at
www.heinekenitalia-rapportodisostenibilita2012.it
www.enjoyheinekenresponsibly.com
heineken.com/it
Twitter: @Heineken_IT
A HEINEKEN
Italia S.p.A.
publication
Viale Edison 110
20099 Sesto San
Giovanni (MI)
Italy
Production and
Composition
HEINEKEN Italia S.p.A.
Corporate Relations
Texts
HEINEKEN Italia S.p.A.
Corporate Relations
Graphics
and Layout
Barabino & Partners
Design
Printing
Xxx
Distribution
HEINEKEN Italia S.p.A.
Paper
This report is printed
on FSC paper - woods
friend.
This year we also
chose to halve the size
and decrease
the number of copies
printed, increasing
the online coverage.