Brewing a Better Future

 Sustainability Factsheet 2012 – Brasserie Almaza, Lebanon Brewing a
Better Future
Improve
Empower
Impact
Brasserie Almaza, Lebanon
Sustainability Factsheet 2012
How we are Brewing
a Better Future
Welcome 206
5
1
Brewing a Better Future is HEINEKEN’s
long‑term integrated approach to creating
genuine shared value for all our stakeholders.
Sustainability is part of how we manage
our business.
EMPLOYEES
By embracing the
Brewing a Better
Future programme,
we ensure a
responsible growth
creating balance
between people,
profit and planet to
become 'The Leading
Middle East Brewer'.
BRANDS
BREWERY
BEIRUT CITY
PART OF THE
HEINEKEN
COMPANY
Cor Honkoop
General Manager
Improve We are working hard to increase the water and
energy efficiency of our brewery, offices and
warehouses. We also focus on reducing the
carbon footprint of our products across the
value chain.
Specific total energy consumption
beer + non alcoholic beer (MJ/hl)
2012
2011
2010
245.5
226.4
211.2
Specific water consumption
beer + non alcoholic beer (hl/hl)
93%
OF NEW
FRIDGES
ARE GREEN
‘Green’ fridges
Cooling is essential to the
consumer’s experience of our beer,
but also a significant contributor
to our total carbon footprint. To
reduce this, HEINEKEN international
has committed to installing only
eco-friendly fridges. In 2012, 93%
of the new fridges had one or more
‘green’ characteristics, resulting in
an average energy saving of 38%.
Energy consumption
and CO2 emissions
Our energy consumption and
CO2 emission were negatively
impacted by the installation
of the new carton erector-shrink
wrapper machine. Yet, this move
reduces the consumption of
packaging materials and glue.
Plus, it reduces the impact of
carton solid waste generated.
99.6%
TOTAL WASTE RECYCLING RATE
2012
5.6
2011
2010
6.1
5.8
Direct and indirect CO2 emission
beer + non alcoholic beer (kg CO2/hl)
20.0
2012
2011
2010
18.9
17.4
Brasserie Almaza, Lebanon
Sustainability Factsheet 2012
Empower We focus on empowering our people and the
community in which we operate. Our internal
structures and policies safeguard employees’
and human rights, and help to ensure a safe,
healthy working environment for all.
Accident frequency
cases/100 FTE
1.2
2012
2.5
2011
2010
0
Accident severity
Lost calendar days/100 FTE
Safety data on production units
Parameters (absolute values)
Fatalities of company personnel
Fatalities of contractor personnel
Permanent disabilities of company personnel
Fatalities of company personnel in commuting
Parameters (absolute values)
Accidents of company personnel
Accidents of contractor personnel
Lost days of company personnel
Production workforce (FTE)
Unit
2010
2011
2012
Cases
Cases
Cases
Cases
0
0
0
0
0
0
0
0
0
0
0
0
Cases
Cases
Days
FTE’s
0
1
0
73
2
0
98
80
1
0
14
85
2012 17
2011
123
2010 0
In 2012 we actively invested in our communities
by supporting three social organizations:
“College du Liban pour les handicapés’’
(Christmas greeting cards), ‘’Red Cross’’ and ‘’Caritas’’.
Impact Beer is a natural product enjoyed by millions
of people around the world. It is, and can be,
part of a balanced lifestyle when consumed
responsibly. We actively promote the
enjoyment of beer in moderation.
Encouraging responsible
consumption through our brands
We are proud of our brands, and
we look for opportunities to talk
to consumers about enjoying
them in moderation.
Responsible marketing
Our Rules on Responsible
Communication (RCC) help everyone
involved in marketing and selling our
products to ensure we do not contribute
to excessive consumption or misuse.
Our “Enjoy Responsibly” message
was the key to constantly and
effectively communicate responsible
consumption. So we embedded it in
all our commercial communications,
packaging materials and point of
sale materials.
For example: our commercial
communication may only feature
people who are at least 25 years
old and act and appear their age.
It should never suggest that alcohol
is the key to social or sexual success.
This applies to all our brands!
In an objective to communicate
Responsible Consumption, Almaza
partnered with YASA: Youth Association
for Social Awareness aiming to create
awareness about road safety and
responsible alcohol consumption for
the youth. Throughout this partnership,
Almaza & Yasa will be driving awareness
on four key areas: drinking and driving,
speeding, safety inside vehicle, and
avoiding aggressive behaviour while
driving. In November 2012, we launched
4 visuals online covering the above areas.
These visuals were so successful that we
reached more than 100,000 people on
Facebook and a very high engagement
of shares, likes and comments.
The years ahead Based on dialogue with our stakeholders and insight
into global trends, we have identified four key areas
on which we will build a more focused second phase
of Brewing a Better Future: water, CO2, sourcing and
responsible consumption. Each area is underpinned by
our ways of working – living by our values, leading by
example, and working together to make a difference.
Our global commitments for 2020
Water
CO2
• Reducing specific water consumption in the
breweries by 25%
• Aiming for water compensation/balancing
by production units in water scarce and
distressed areas
• Reducing CO2 emissions:
–– in production by 40%
–– of our fridges by 50%
–– of distribution by 20% in Europe
and the Americas
Sourcing
Responsible consumption
• Deliver 60% of raw materials in Africa via
local sourcing
• Aiming for at least 50% of our main raw
materials from sustainable sources
• Ongoing compliance with our Supplier
Code procedure
• Delivering on industry commitments
• Making responsible consumption aspirational
through Heineken®
• Every market in scope has and reports
publicly on a measurable partnership aimed
at addressing alcohol abuse.
Please visit HEINEKEN’s global Sustainability
Report 2012 at:
www.sustainabilityreport.HEINEKEN.com
almaza.com.lb
enjoyHEINEKENresponsibly.com
HEINEKEN.com
Twitter: @HEINEKENCorp