Univision Radio San Diego 2014

Univision Radio
San Diego
2014
Two Distinct Radio Stations to Reach
The San Diego Hispanic Community
Top 2 Spanish Language Stations in the
Market¹
San Diego’s Top Mexican Regional
station targeting A18-49
The most familiar and best loved Spanish
songs from the 60s to today are played
here targeted to A25-54
Source: 1. Nielsen Audio PPM 3 BK Avg, MAY/APR/JUN 2014 San Diego A18-49 and A25-54
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Univision Radio San Diego At A Glance
KLNV-FM
106.5 FM
KLQV-FM
102.9 FM
Format
Regional Mexican
Spanish Adults Hits
Slogan
106.5
102.9 Más Variedad
Weekly Cume
302,600
293,700
Median Age
34
38
Gender Comp. %
54%M/46%F
55%M/45%F
% Spanish Dom
67%
64%
Sample Artists
La Original Banda El Limon,
Espinoza Paz, Julion Alvarez,
Roberto Tapia, Dareyes de la
Sierra
Luis Miguel, Chayanne,
Joan Sebastian, Ana Gabriel,
Pepe Aguilar, Emmanuel
Source: Nielsen Audio PPM May-Apr-Jun 2014, Cume P6+ M-Su 6a-12m; Percentages based on 6+ AQH Comp; Span-Dom based on 6+ AQH Comp,;
Programming Schedule
SAN DIEGO Programming / Personalities Grid
KLQV-FM 102.9 "RECUERDO"
Spanish Adult Hits
STATION
DAYPART
Program Name
Main Personality
Other Talent(s)
Local/Network
KLQV
MF 6A-10A
Maria Nava
Maria Nava
Victor "Morris" DeAlba
(local)
Network
KLQV
MF 10A-2P
Maria Esther
Maria Esther
Netowork
KLQV
MF 2P-7P
Juan Carlos Munguia
Juan Carlos Munguia
Local
KLQV
M-F 7P-12A
Veronica Rivera
Veronica Rivera
Network
KLQV
Weekends
Musica Continua
Musica Continua
Network
KLNV-FM 106.5 "LA NUEVA"
Mexican Regional
STATION
DAYPART
Program Name
Main Personality
Other Talent(s)
Local/Network
KLNV
MF 5A-10A
EL Bueno La Mala y El Feo
EL Bueno La Mala y El Feo
Network
KLNV
M-F 10A-2P
Claudia Ramirez
Claudia Ramirez
Network
KLNV
M- F 2P-7P
Milton "El Jarocho" Andrade
Milton "El Jarocho" Andrade
Local
KLNV
M-F 7P-12M
Juan Ruvalcaba
Juan Ruvalcaba
Network
KLNV
Weekends
Mas Musica
Mas Musica
Network
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Subject To Change
San Diego On-Air Personalities
KLNV 106.5FM
BMF
Mon-Fri 5a-10a
KLQV 102.9FM
Maria Nava
Mon-Fri 6a-10a
Claudia Ramirez
Mon-Fri 10a-2p
Juan Carlos
Munguia
Maria Esther
Mon-Fri 10a-2p
El Jarocho
Mon-Fri 2p-7p
Juan Carlos Munguia
Mon-Fri 2p-7p
Juan Ruvalcaba
Mon-Fri 7p-12m
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BMF On-Air Features
All sponsorships pending final manager and programming approval.
Additional Talent Fees may apply. Subject to change.
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Univision Radio for San Diego
Coverage Maps
KLNV 106.5 and KLQV 102.9 Más Variedad are the only U.S. broadcasters
that cater exclusively to San Diego’s Hispanic listeners
Spanish Adult Hits station KLQV-FM 102.9 Más
Variedad sits atop Mt. Soledad and delivers a
powerful 32,000 watt signal throughout the
entire San Diego area.
Regional Mexican KLNV-FM 106.5’s transmitter
is based in central San Diego and delivers 50,000
watts.
Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good reception.
Distant Coverage: Within this area, the signal of the radio station may be weak unless you have a good car radio or a good stereo with a good antenna. You
may not be able to receive the station at all on walkmans or other portable radios.
Fringe Coverage: Within this area, the station's signal will be very weak. You may be able to receive this station if you have a very good radio with a good
antenna, but it's possible that interference from other stations may prevent you from picking up these stations at all.
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102.9 Más Variedad Listener Profile
LANGUAGE¹
Spanish Only
Bilingual
English Only
Listener Age¹
Median: 38 yrs old
55%
45%
24%
72%
4%
EMPLOYMENT²
Full or Part Time
68%
HOME OWNERSHIP²
Own a Home
31%
CHILDREN IN HH²
Any
72%
EDUCATION²
Graduated H.S.
Some College
College Graduate or More
30%
19%
12%
Household Income²
$75K or more HHLD Income
Source: 1.Nielsen Audio PPM San Diego Metro, MAY-APR-JUN 2014
2. San Diego Scarborough R1 2014 (Feb13-Jan14) A18+
21%
106.5 Listener Profile
LANGUAGE¹
Spanish Only
Bilingual
English Only
Listener Age¹
Median: 34 yrs old
54%
46%
23%
75%
2%
EMPLOYMENT²
Full or Part Time
70%
HOME OWNERSHIP²
Own a Home
29%
CHILDREN IN HH²
Any
71%
EDUCATION²
Graduated H.S.
Some College
College Graduate or More
37%
19%
12%
Household Income²
$75K or more HHLD Income
Source: 1.Nielsen Audio PPM San Diego Metro, MAY-APR-JUN 2014
2. San Diego Scarborough R1 2014 (Feb13-Jan14) A18+
15%
Univision Radio Reaches
465,600
Weekly San Diego Listeners
Source: Nielsen Audio PPM San Diego Metro May14/Apr14/Jun14 3 BK AVG M-Su 6a-12m; P6+
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Our Listeners Can’t Be Found On The
Top-Rated English-Language Stations
Univision Radio Adults 18-49 % Missed by Other Top-Rated Stations
97%
Do not listen to KPBS-FM
81%
Do not listen to XTRA-FM
91%
Do not listen to KSON-FM
74%
Do not listen to KMYI-FM
85%
Do not listen to KGB-FM
71%
Do not listen to KEGY-FM
83%
Do not listen to KBZT-FM
58%
Do not listen to XHTZ-FM
82%
Do not listen to KIOZ-FM
56%
Do not listen to KHTS-FM
Source: Nielsen Audio PPM APR/MAY/JUN 2014 3 BK AVG, M-Su 6a-12m
Univision Radio Duplication (based on weekly cume)
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San Diego
Univision
Radio is
Home
To Our
Listeners
Anytime,
Anywhere
Via Digital
Connections
Tuned-in to
Our Stations
The Power of Local San
Diego Univision Radio
Attending Our
Events
Interacting with Our
Personalities
Anytime,
Anywhere
San Diego Events
2015 San Diego Events
Concerts
* Private concerts one per quarter
Jul/Aug Del Mar Thoroughbred Concerts
JAN
MAR
FEB
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
OCT
NOV
DEC
NOV
DEC
Jun/Jul San Diego County Fair Summer Concert Series &
Univision Radio Private Concerts
Events/ Festivals
Strawberry Festival
Quinceañera Festival
JAN
FEB
MAR
APR
Fiesta en La Bahia
MAY
Avocado Festival
Sports
JUN
JUL
AUG
SEP
Univision Fiestas Patrias
Fiesta del Sol
Soccer In The Sand
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
San Diego Clasico
Soccer Games
Community Events
JAN
“Making Strides” Breast Cancer Walk
FEB
St. Jude
Radiothon
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
Vamos A Leer Program
**All Events/Concerts/Sports Games Are Subject To Change**
Haunted Hotel/Haunted
Trail/Scream zone Sept-Oct
San Diego Zoo Jungle Bells
DEC
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San Diego 2015 Event Calendar
Event
QuinceañeraFest
Avocado Fest
Strawberry Festival
Soccer in the Sand
Date
Concept
Attendance
Venue
Event Hours
Saturday, March, 21st
The Quinceañera Bazaar will provide aisle after aisle of
displays, demonstrations, and advice on everything
imaginable for the young girl’s special day. Many of San
Diego's most talented Event Professionals will have
displays at the show... Providing creative ideas, variety
and choices, more than any other show.
5,000+
Del Mar Fairgrounds
12p-5p
Saturday & Sunday -April
2015 (Exact Date TBD)
This festival celebrates agricultural heritage while
providing an opportunity for entertainment and
camaraderie for an entire weekend. It generates
enormous exposure of the Fallbrook community, both
locally and regionally, through the broad advertising and
promotional activities that accompany the Festival and
gives our clients exposure through our advertisements.
50,000+
Fallbrook
9a-5p
75,000+
Vista
8a-6p
4,500+
Silver Strand Beach
9a-5p
Saturday & Sunday - May
2015 (Exact Date TBD)
Saturday & Sunday -June
2015 (Exact date TBD)
The Annual Vista Strawberry Festival, brought to you by
the Vista Chamber of Commerce and Univision Radio.
Day of the event exposure to a large Hispanic audience
with Univision Radio Day. On-Air and On-Line
opportunity to communicate the program and deliver
CLIENT message to our targeted audience and continue
to connect CLIENT Brands with the Hispanic Community
and Univision Radio audience.
Join us at Silver Strand State Beach in Coronado Bay
alongside Recuerdo & La Nueva for the 9th Annual Soccer
in the Sand tournament! Day of the event exposure to a
large Hispanic audience with Univision Radio On-Air and
On-Line opportunity to communicate the program and
deliver CLIENT message to our targeted audience and
continue to connect CLIENT Brands with the Hispanic
Community and Univision Radio audience.
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San Diego 2015 Event Calendar
Event
San Diego County Fair
Private Concert
San Diego Classico
Soccer Games
Date
Concept
The fair features many musical and talent performances
from artists of varying notability, from nationally known
acts on the infield stage to local professionals to amateur
groups. This Summer Concert Series features the best
artists which perform to the San Diego Hispanic
Five to Six Concerts - June
community. On-air sponsorships available.
2015 (Exact date TBD)
A unique VIP night of entertainment with La
Nueva/Recuerdo showcasing the biggest Regional
Mexican/Spanish Adult Contemporary artists in an
intimate concert setting. Univision Radio will host Private
Concerts These are free concerts to our listeners with
some of the biggest regional Mexican artists/ bands. The
only way listeners will be able to attend these exclusive
events is listening to La Nueva/Recuerdo and through
your business.
June 2015 (Exact date TBD)
Saturday, July 2015 (Exact
date TBD)
Fiesta del Sol
Saturday and Sunday
(Exact date TBD)
Del Mar Thoroughbred
Club
July thru August 2015
(Exact date TBD)
A friendly match against Mexico’s storied teams ,
Campeón contra Campeón! Take advantage of the
incredible power of soccer within this community and
reach over 20,000 people that will attend the pre-game
festivities at Futbol Fiesta, showcasing your latest
product/services.
Fiesta del Sol is a FREE two-day street festival celebrating
the history, diverse cultures, and engagement of the
people of San Diego. It's a fun, FAMILY-FRIENDLY, alcohol
and tobacco free event focused on creating positive
change by empowering the Hispanic community.
In 1994, Del Mar brought the funk to Fridays with free
concerts. Last year, the Summer Concert Series attracted
the likes of Tucanes de Tijuana and with the Pacific Ocean
as the backdrop for the Seaside Stage future Mexican
Regional & International artists are to sure put Del Mar on
the Latino musical map
Attendance
Venue
Event Hours
3,500+ per
concert
Del Mar Fairgrounds
Varies
1,500+
Show Palace
15,000+
Petco Park
4p - ??
4,500+
Barrio Logan
11a-7p
3,000+
Del Mar Fairgrounds
??
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San Diego 2015 Event Calendar
Event
Attendance
Venue
Event Hours
Fiesta En La Bahia
On-air personalities from both La Nueva & Recuerdo
invite listeners to cruise with them on Inspiration
August 2015 (Exact date TBD) Hornblower as we celebrate Cumbia music with two live
bands, cocktails, dancing under the stars while circling
the beautiful San Diego harbor at twilight.
1,000
San Diego Bay
730p-1030p
Fiestas Patrias
A signature Univision Radio event. This Mexican
Independence Day celebration is held annually and
features top-named acts in a day-long concert and
Septmeber 2015 (Exact date festival. It is a day full of music, dancing and sunshine.
TBD)
This grass roots festival has become the largest
celebration of this important Mexican holiday in San
Diego County. Sponsors return year after year to show
their respect and admiration for Mexican culture.
10,000+
Embarcadero Park South
12p-6p
Haunted Hotel/Haunted
Trail/Scream Zone
Making Strides Breast
Cancer Walk
Zoo Jungle Bells
Date
Concept
We have just what you need to meet your ghoulish
Sepember thru October 2015 objectives! Who wouldn’t scream for a ghostly
Gas Lamp, Balboa Park
15,000+ Each
(Exact dates TBD)
campaign driving traffic to your business locations to win
and Del Mari Fairgrounds
these ghostly tickets!
We are excited to be an active participant in the Annual
Making Strides Against Breast Cancer Walk held in
October 2015 (Exact date Balboa Park. Station on-air personalities, in a friendly
25,000+
Balboa Park
station competition, encourage listeners to donate &
TBD)
raise donations, and join theirs & Univision Radio’s team
to walk Against Breast Cancer.
What kind of exotic animal gets its wings every time a
jungle bell rings? A nightly tree-lighting ceremony, bell
ringers filling the air with music, and lighted animal
figures dotting the grounds… The San Diego Zoo is
December 2015 (Exact date
transformed into a magical winter wonderland! Dr.
TBD)
Zoolittle has an interactive "nights before Christmas"
show, visit Santa's workshop, and experience some
seasonal cheer, Zoo style! La Nueva and Recuerdo are
the exclusive Spanish partners of this holiday event.
10,000+
San Diego Zoo
6p-12m
7a-1p
3p-7p
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San Diego Digital
Nearly 1.2 Million
Hispanics in San Diego
85%
Are Online*
Source: Geoscape, American Marketscape Datastream 2014 Series, Produced by the Geoscape ® Intelligence System (GIS), San Diego DMA
Area 2014 Hispanic Population; *Scarborough R1 2014 (Feb13-Jan14) Hispanic Adults 18+, Access the internet
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Hispanic Online & Mobile Activity is High
San Diego Hispanic Adults with Internet Access engage in…
Social networking
on the computer
Listening to local
radio or internet
radio online on their
smartphone
Shopping on any
device
42% Hispanic
27% Hispanic
37% Hispanic
Scarborough R1 2014 (Feb13-Jan14) Hispanic Adults 18+ who have accessed the internet in the past month
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Univision Has a Strong Digital Presence in
San Diego
Univision Online Metrics:
371K+
Avg. Monthly Unique Visitors
813K+
Avg. Monthly Visits
4.4M+
Avg. Monthly Page Views
Source: Adobe SiteCatalyst, 2Q 2014; aggregate of mobile and online all Univision properties from San Diego DMA
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San Diego Traffic – By Station
Average Monthly Traffic
KLNV:
Unique Visitors: 10,108
Visits: 12,687
Page Views: 55,609
KLQV:
Unique Visitors: 4,122
Visits: 6,830
Page Views: 55,789
Source: Adobe SiteCatalyst, 2Q 2014; aggregate of mobile and online, Total Station Traffic
San Diego’s Socially Active Fans
Station Friends & Followers:
46,970
Source: Facebook, Instagram, and Twitter friends and followers through 2Q 2014; includes: KLNV & KLQV.
Uforia Delivers in San Diego…
Streaming
2Q Average Monthly Levels
Streaming Cume:
70,205
Total Listening Hours:
269,678
Session Starts:
488,624
Source: Ando Media DMA Report, San Diego, 2Q 2014 Average; mobile included.
Definitions: Cume=Unique IP addresses; Session Starts=Number of different requests for streams lasting at least 1 minute
Learn More.
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