Media Kit

Media Kit 2010
“In my business it pays to be specific and targeted with my
advertising dollars. After trying other advertising avenues,
nothing has provided the direct reach and return on my
investment that Capture Media’s publications have.”
Steve Schwartz,
Owner of Ballerinas and Bruisers
2010 market position
What Would You Do To Spend The Month
With Your Best Customer?
Capture Media Is The Market Leader
For 7 years, Capture Media has been the most highly-respected Homeowners Association publication in Indiana. That is
the reason we have become the chosen partner for more than 30 neighborhoods. With a solid foundation and a reputation
for a quality product there is no wonder that Capture Media has developed a waiting list for some of Indiana’s most
prestigious neighborhoods.
Local Solutions
• Published for 7 years
• Designated HOA liaison for each community
• Publisher, writers and production facility located right
here in Indiana
• Locally owned and operated
Circulation and Distribution
• Unparalleled reach with 100% penetration to the
neighborhoods we service
• USPS and personal delivery, with manually audited
neighborhoods ensure delivery
• Over 14,000 audited homes delivered each month
• Reach more than 50,000 readers each month
Delivers To Your Target Audience
At Capture Media, we believe that a qualified reader
is more beneficial than ten that don’t fit your customer
profile. Our approach since inception is to choose the
neighborhoods that best mirror those our advertisers
look to reach--providing you and your business the best
medium and solution to reach not just the market but
your potential buyers in your specific market.
Target Demographics
• High Income Professionals
• Household and Discretionary Income Exceeds
Indiana Average
• Well Above Indiana’s Net Worth Average
• Customers that have the needs and means to
purchase your product
Editorial
• A designated calendar set with the reach capabilities
that best suit the advertiser
• Local editorial team that focuses on the local
happenings, with sections such as “Business Of The
Month”, and “Making A Difference” to better serve the
communities
www.CaptureMePRSRT STD
U.S. Postage
PAID
46077
Zionsville, IN
No. 54
Do you know this
Huntington
home?
Communities
“I just got my first glance of the Merrimac Manifest. It looks
AWESOME! Your production and design team should be
commended.”
Matt Lutz,
Merrimac HOA President
2010 ad deadline & editorial calendar
Month
Deadline
Theme
January
Friday, December 11
New Beginnings
February
Friday, January 15
From The Heart
March
Friday, February 12
Simple Solutions
April
Tuesday, March 16
Going Green
May
Friday, April 16
Mom & Me
June
Friday, May 14
A Day for Dad
July
Wednesday, June 16
Red, White and You
August
Friday, July 16
Back to School
September
Wednesday, August 18
At Your Service
October
Friday, September 17
Family Fun
November
Friday, October 15
Traditions
December
Tuesday, November 16
Celebrations
Special Sections
Month
Deadline
Theme
March
Tuesday, February 2
Weddings
April
Friday, March 5
Outdoor Living
July
Wednesday, June 2
Hoosier Getaways
September
Thursday, August 5
House & Home
Renovation
www.CaptureMedia.com • 5
distribution
Capture Media prints approximately 14,000 news magazines in total circulation for the communities
of Zionsville, Fishers, Fishers/Geist, Carmel, Northwest Indianapolis, and N. Carmel/Westfield.
ZIONSVILLE - Over 2700 publications
1. Royal Run: Homes starting at $180K
N. CARMEL/WESTFIELD - Over 2300
publications
2. The Woodlands of Irishman’s Run:
Homes starting at $700K
21. Springmill Ponds:
Homes ranging from $275K - $360K
3. Fox Hollow:
Homes ranging from $500K - $1.17M
22. Centennial:
Homes ranging from $160K - $460K
4. Austin Oaks:
Homes ranging from $500K - $1M
23. The Village Farms:
Homes ranging from $200K - $550K
5. Colony Woods: Homes starting at $350K
24. Merrimac:
Homes starting at $350K
6. The Preserve at Spring Knoll:
Homes starting at $300K
7. Oak Ridge:
Homes ranging from $500K - $1M+
8. Zionsville Village:
Homes ranging from $500K - $1.17M
NORTHWEST INDIANAPOLIS - Over
1600 publications
6
7
9. Normandy Farm: Homes starting at $350K
10. West 86th: Homes starting at $550K
4
5
11. Huntington Properties:
Homes ranging from $200K - $500K
12. Homes in the Traders Point triangle
13. College Park Estates
CARMEL - Over 2900 publications
14. Avian Glen: Homes starting at $400K
8
1
2
15. Saddle Creek: Homes starting at $300K
3
16. Foster Estates:
Homes ranging from $225K - $800K
17. Smokey Ridge:
Homes ranging from $370K - $740K
18. Village of WestClay®:
Homes ranging from $150K - $1M+
19. Williamson Run:
Homes ranging from $274K - $478K
20. Woodland Springs
6 • www.CaptureMedia.com
9
13
10
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distribution
FISHERS/GEIST - Over 1300
publications
FISHERS - Over 2900 publications
27. Gray Eagle: Homes starting at $280K to
custom homes in the $900K
25. Windermere:
Homes ranging from $250K - $1M
28. Parkshore (Auburn Springs, Northpoint,
Plantana, Rosewood): Four distinct
subdivisions with homes ranging
from $150K - $550K
26. Highland Springs:
Homes ranging from $250K - $480K
29. Sandstone: Homes starting at $180K to
executive homes at $450K
30. Geist Overlook: Homes starting at $220K
31. River Glen: Homes ranging from
$175K - $850K
22
24
23 21
18
16
17
14
28
15 15
31
29 27
29
20
30
19
25
26
www.CaptureMedia.com • 7
“Thank you for this awesome opportunity you provide for
the working youth to advertise their services.”
Trish McGarry Wichern,
Village of WestClay®
print specifications
AD SIZES
• The deadline for ad copy varies depending on the month.
Please review Capture Media calendar on page 5.
• Black and white and color options are available.
• Color inserts are available. Ask for details.
• If possible, please provide camera ready art. Custom ads &
design layouts are available for a minimal fee.
1/8 Ad
3.625” x 2.4”
• Specific ad dimensions are listed to the right.
• Ad sizes located on pricing sheet should be as accurate
as possible when creating your ads, in order that the ad be
placed properly.
• Submit digital artwork via email, CD, or disk. The preferred
format should be .pdf at 300 dpi (high resolution) for print. If
this format is not possible, .jpg, .eps or .tif files may also be
used at high resolution. Publisher files will not be accepted
as camera-ready art.
1/4 Ad
3.625” x 4.9”
• Pricing is quoted per month and is subject to change without
prior notice except within a contract period.
• Ads are placed on a rotational basis only and specific
placement is not guaranteed. There is limited space
available.
• If you have any questions regarding file format or sizes,
please contact us at (317) 733-4300.
1/2 Ad
7.5” x 4.9”
Full Page
7.5” x 10”
www.CaptureMedia.com • 9
rates & guide-
For Current Rates
Call 317-733-4300
or email
[email protected]
General Information For All Advertisers
Frequency Discounts: Advertising must be inserted within one year to earn frequency discounts. To qualify for a 12-time rate, insertion must run 12 consecutive issues.
Frequency discounts will be given in advance only on contracts specifying units of space.
Unfulfilled Contracts: Unfulfilled contracts, or contracts cancelled by advertiser prior to the completion will be short-rated at the highest applicable earned rate on the current rate card in effect. Insertion orders may not be canceled after closing date.
Order Errors: Oral Agreements will not be binding on the publisher. Orders, contracts or submission forms containing incorrect rate or conditions will be inserted and
charged for in compliance with the rates and conditions shown in this rate card. Such errors will be considered clerical only.
Liability For Payment: Publisher may hold advertiser and its agency jointly and severally liable for all sums due and payable to the publishers.
Commissions And Discounts: A 15% commission will be allowed for recognized agencies on display advertising 1/2 page or larger. Commissions will be allowed on all
charges for space for b&w ads. No commissions or discounts will be allowed on any 4 color process ad space, premium positions and inserts. No Commissions or discounts
will be honored on any charges 60 days past due.
Publishers Approval: All advertising must be approved by the publisher. Publisher may require the word “advertisement” to appear in any advertisement. Advertiser and his
agency will indemnify, defend and hold harmless the publisher from any claim and all loss, expense or liability arising out of the publication of any advertising copy.
Publisher Liability: The liability of the publisher for any error or omission or delay for which may be held legally responsible, shall in no event exceed the cost of the space
paid for and occupied by such individual advertisement.
10 • www.CaptureMedia.com
rates & guidelines
Industry Expert
Are you an Industry Expert? Show your knowledge and skills each month in your Industry Expert article. As an excellent
addition to your regular ad, you now have an avenue to share your knowledge each month.
Classifieds
Classifieds are a free service for all our subdivision residents within their own subdivision. Anyone who wishes to place a
classified ad in multiple publications may do so for just $25 per area, per month. For more information, contact us on the
web at www.capturemedia.com and click on classifieds, or contact your sales rep today.
Inserts
We can insert your material into our News Magazine! Limit one insertion per magazine per month where available. Call for
rates and details. Restrictions apply.
Subdivisions
Zionsville: Austin Oaks, Colony Woods, Woodlands of Irishman’s Run, Fox Hollow, Oak Ridge, The Preserve at Spring
Knoll, Royal Run, Zionsville Village; over 2700 publications
Carmel: Avian Glen, Saddle Creek, Village of WestClay®, Foster Estates, Smokey Ridge, Williamson Run, Woodland
Springs; over 2900 publications
Fishers: Geist Overlook, Gray Eagle, Parkshore (Rosewood, Northpoint, Auburn Springs, Plantana), Sandstone, River
Glen; over 2900 publications
Fishers/Geist: Windermere, Highland Springs South; over 1300 publications
N. Carmel/Westfield: Centennial, Springmill Ponds, Merrimac, Village Farms; over 2300 publications
Northwest Indianapolis: College Park Estates, Huntington Communities, Normandy Farm, West 86th and homes within
the Trader’s Point triangle; over 1600 publications
All Homes: Over 14,000 publications
We Can’t Beat It
“…as low as .06¢ per household, I don’t know how we could
beat that. Especially with the target clientele provided.”
Vice President,
Eastgate - Chrysler Jeep Dodge
For more information, contact your Capture Media sales representative.
317/733-4300
www.CaptureMedia.com
** Program provides Exclusivity as an Industry Expert for the Area advertised. Requirement includes a 1 year minimum contract. 1/2 page program includes 400 words per insertion
and 1/4 page program includes 200 words per insertion.
www.CaptureMedia.com • 11
Capture Media
44 S. 8th Street, Noblesville, IN 46060
p: 317.733.4300 I f: 317.637.0968
[email protected] I www.capturemedia.com