media kit september 2015
Transcription
media kit september 2015
MEDIA KIT SEPTEMBER 2015 CIELO PUBLISHING LTD 1 AUSTRALIA THE GLOBAL POWER OF 7 29 22 1 24 MILLION COUNTRIES LANGUAGES PRINTED MAGAZINES EVERY YEAR 70 MILLION READERS PER YEAR 2 WEBSITES 3 000 000 SOCIAL NETWORK FANS 3 800 000 UNIQUE VISITORS 15 000 000 PAGE IMPRESSIONS THE NEW ELITE audience 30-45 YEARS OLD Age cannot be classified as it once was. To be 20 in 2015, does not signal immaturity, to be 50 isn’t to be out of touch. An appreciation for intelligent fashion and luxury editorial transcends generations. In particular, the L’Officiel woman between 30 and 45 is one who cultivates personal balance and professional success, embracing the reward and choice that comes with it. STRONG BUYING POWER With her financial independence, she belongs to or leans towards many new influential spheres. For her, wealth and success are virtues. EUROPHILE First and foremost she adopts a European sensibility–a sophisticated dimension that gives her an opening and exposure to culture,both around the world and closer to home. She exports style across the globe. 5 ENTRÉE A stylish, 10+ page start to the month: features and interviews with new faces and familiar names in fashion and culture as well as a look back at the 94-year heritage of L’Officiel in our monthly retrospective. LE STYLE A luxurious 20+ page look at the finest releases of the month in fashion, beauty and interiors including high-end bijoux and L’Officiel’s signature ‘Le Sac’ feature: one handbag, four pages. JOIE DE VIVRE The joy of life: a monthly look at art, music, culture, food and travel—all that’s needed for a life well lived. FRONT ROW Get to the heart of fashion, front row and backstage, including monthly commentary from internationally renowned Godfrey Deeny along with runway reviews, in-depth designer profiles and lush fashion shoots photographed in Australia and around the globe. BEAUTÉ Esteemed beauty editor Katrina Lawrence reveals the latest luxury products, speaks to famous faces and industry experts and explores the latest looks through glamorous beauty shoots. 6 ISSUE CALENDAR EDITION THEME ONSALE MATERIAL DEADLINE BOOKING DEADLINE CANCELLATION APRIL BIJOUX/WATCH 23 MAR 27 FEB 20 FEB 30 JAN MAY ART/CINEMA 20 APR 27 MAR 20 MAR 27 FEB JUNE FRENCH 18 MAY 24 APR 17 APRIL 27 MAR JULY/AUG LUXURY 15 JUN 22 MAY 15 MAY 24 APRIL SEPT FASHION 10 AUG 17 JUL 10 JUL 19 JUNE OCT FASHION / RACES 14 SEPT 21 AUG 14 AUG 24 JULY NOV BIJOUX/WATCH 12 OCT 18 SEP 11 SEP 21 AUG DEC CELEBRATION 16 NOV 23 OCT 16 OCT 25 SEP JAN/FEB SUMMER 14 DEC 20 NOV 13 NOV 23 OCT MARCH FASHION 15 FEB 22 JAN 15 JAN 25 DEC APRIL BEAUTY 14 MARCH 19 FEB 12 FEB 22 JAN Cancellation dates are 21 days prior to Booking Deadline 9 DISTRIBUTION: Distribution through Network Services (Bauer Media) from August 1st 40,000+ units nationwide to 8,000+ locations. Strategic expansion of L’Officiel Australia’s sales and outlet base Inclusion in Network Rewards program, One-Shot pockets in 1,400 premium high-profile, off-location placements and key transit retailers (LS Travel, Newslink, WH Smith and Australian Way) Further growth through 400 exclusive Magstand at Coles, and Network’s Specialist Distribution network of 126 outlets. PLUS 160 nationwide distribution locations to Golf, Tennis, Yacht Clubs and Day Spa/Beauty. Distribution details available on request. READERSHIP: 120,000+ FREQUENCY: monthly 10 ISSUES ANNUALLY: Includes double July/August and Jan/Feb issues DIGITAL REACH & EXPOSURE FACEBOOK: lofficielau TWITTER: lofficielau INSTAGRAM: lofficielau Followers: 9,000+ Followers: 1,000+ Followers: 30,000+ 10 PARTNERSHIPS PARK HYATT NATION WIDE ALLIANCE FRANCAISE FRENCH FILM FESTIVAL Nationwide Distribution, cross promotion and event hosting across Australia including subscriptions for Diamond and Invite Only Members . DÎNER EN BLANC, MELBOURNE AIR NEW ZEALAND Distribution through Koru Lounges across Australia and New Zealand plus subscriptions for Koru Corporate Membership. DIOR AND I QANTAS Distribution through International First, International Business and Qantas Club lounges (via Network Services) AUSTRALIAN FASHION FILM AWARDS AFFA 2015 HARROLDS ILHAN FOUNDATION LADIES LUNCH CHAMBERS OF COMMERCE 12 13 360º BUILDING FROM A PREMIUM PRINT PRODUCT TO AN ALL-ENCOMPASSING MEDIA EXPERIENCE PRINT A 40,000 nationwide distribution, though premium locations and corportate distribution, with estimated readership exceeding 120,000 DIGITAL State of the art app for iPhone, iPad, Kindle Fire and Android powered smartphones and tablets available from iTunes, Google Play and Amazon App stores. Special features include direct hyperlinks from advertising pages and product pages to brand websites or online stores. Ability to integrate 15-30 second video commercials and interactive ads. Website and app can showcase video broadcasts of the latest fashion show and events. lofficiel.com.au EVENTS Collaborations between L’Officiel magazine and brands to present exclusive reader and consumer experiences, including sponsorships of Australian fashion, art, film, and food and wine festivals. NATIVE CONTENT Developing and publishing content in association with key brands. 14 CARTIER Necklace in platinum with Sri Lankan oval sapphire, oval opal, sapphires, pear-cut and briolette diamonds 2015 RATE CARD Regular 3x (2%) 6 x (4%) 9 x (7%) 12 x (11%) 15 x (16%) 18 x (18%) FULL PAGE $12,500 $12,250 $12,000 $11,625 $11,125 $10,500 $10,250 DOUBLE PAGE SPREAD $25,000 $24,500 $24,000 $22,785 $21,360 $19139 $17,515 INSIDE FRONT COVER $33,500 $32,830 $32,160 $30,532 $28,622 $25,647 $23,470 INSIDE BACK COVER $14,900 $14,602 $14,304 $13,580 $12,731 $11,407 $10,430 OUTSIDE BACK $19,900 $19,502 $19,104 $18,137 $17,003 $15,235 $13,942 CONTACT: DIMITRI VORONTSOV BERTO VAISSIERE EDITOR IN CHIEF P: +61 3 9981 8725 M: 0414 702 739 E: [email protected] NATIONAL BUSINESS MANAGER P: +61 3 9981 8727 M: 0449 585 339 E: [email protected] NICOLE TAM FABIEN BEILLARD ADVERTISING COORDINATOR P: +61 3 9981 8723 M: 0402 773 780 E: [email protected] BUSINESS MANAGER P: +61 3 9981 8724 M: 0420 639 459 E: [email protected] LEVEL 12, SUITE 26-27, 1 QUEENS ROAD, MELBOURNE, VICTORIA 3004 AUSTRALIA P: +61 3 9981 8720 17 print SPECIFICATIONS page SPECIFICATIONS F I L E F O R M AT S FILE NAMING ■ L’Officiel Magazine only accepts material supplied as PDF (Portable Document Format). ■ All PDF files should be created using the 3DAP Distiller Settings, which can be obtained from www.3dap.com.au. 3DAPV3_PAPERTYPE-1_300.icc ■ File names should not exceed 20 characters. ■ Use only alpha numeric and NOT symbol characters (eg: ()%&*!@#^ etc) in file names. P R I N T S P E C I F I C AT I O N S Run of book spreads Any critical images running across the gutter should be double imaged 3mm either side of the spine, within the trim size width. It is highly recommended that words not be separated crossing the gutter and that type should be a minimum of 7mm away from each side of the spine. ■ All fonts and images should be embedded and no colour management applied. All pixel-based images should have a resolution of 300dpi and bitmap tifs (line art) a resolution of at least 1200dpi. F U L L PA G E D O U B L E PA G E BLEED SIZE: 303mm h x 230mm w TRIM SIZE: 297mm h x 224mm w TYPE SIZE: 277mm h x 204mm w BLEED SIZE: 303mm h x 454mm w TRIM SIZE: 297mm h 448mm w TYPE SIZE: 277mm h x 428mm w D O U B L E G AT E F O L D For further specifications regarding double gatefold information, please contact us directly. P R O D U C T I O N C O N TA C T (03) 9981 8721 [email protected] DELIVERY ADDRESS: Level 12, 1 Queens Road, Melbourne, Victoria 3004 Files to be sent via Wetransfer via [email protected] OR To be sent via Adstream via Cielo Publishing Booking reference will be generated by sales and supplied with your booking form To find out more about adstream, please visit www.adstream.com.au ■ All files must have register and trim marks. ■ All pages should be supplied with 5mm bleed on all sides. ■ Screen ruling 150lpi. ■ Total ink coverage should fall between 280% and 310%. This compensates for dot gain on press and ensures maximum shadow detail retained with minimum ink set-off. Exceeding 310%, will result in loss of detail in shadow. ■ Screen Angles: Cyan – 15°; Magenta – 45°; Yellow – 90°; Black – 75°. ■ Solid black panels should carry 40% Cyan to make a ‘rich black’. ■ All live type should be kept a minimum of 8mm from all trim edges (this includes key numbers etc), and within type area specified, to allow for paper shrinkage and variation in binding process. ■ Type less than 10pt should not be reversed out from more than two colours. ■ Thin lines, box rules and small type should ideally be produced in one colour. Minimum weight for lines should be 0.15pt. ■ Do not use hairlines, which are susceptible to disappearing when making plates. ■ Where colours butt up against one another, the dominant colour should be spread into the less dominant colour. D O U B L E - PA G E S P R E A D S Cover spreads no double imaging of images running across gutter is required as pages will be planned with white space in gutter to allow for glue adhesion. however, please note that 6mm in the gutter will be lost and should be considered in the final creative. D I G I TA L P R O O F S ■ Proofs must be made from the final PDF file (not the graphic application the file was created in). ■ All digital files must be accompanied by a colourcalibrated proof – also known as a contract proof. ■ Proofs must be sized at 100%. ■ Proofs supplied that are not colour calibrated can only be used as a guide and not as a true representation of the final printed product. A colour laser copy is not accepted as a contract proof. 19 F I L E P R E PA R AT I O N ■ All images must be saved as process CMYK. ■ Ensure all files are saved as TIFF, PSD, EPS ■ If an image has been clearcut or has a clipping path, save the image as an EPS. ■ When saving a TIFF file from Photoshop, ensure LzW compression is not checked. ■ Resolution of 300ppi for images and lineart at a minimum of 1200ppi. ■ Do not use truetype fonts – they will not output. ■ Do not deepetch, crop or colourise images within layout program as they will not separate properly. Use Photoshop or Illustrator to do this before placing into layout program. ■ Ensure all required fonts are active (screen & printer) when creating Postscript or PDF files. ■ Ensure that picture boxes in Quark are not filled with a colour of ‘none’ for TIFFs. Fill picture boxes with black and set the percentage to 0%. This reduces the chance of ‘jaggies’. ■ When enlarging images supplied digitally, try not to exceed 130% as they will lose their sharpness and may appear jaggard. ■ When saving EPS files from Photoshop, ensure that no ‘halftone screens’ or ‘transfer functions’ are present in the files. ■ Convert all ‘fonts to paths’ in an illustration application before saving an EPS file. ■ Ensure high-resolution images are placed in the layout program. ■ Trapping should be applied before making postscript or PDF files. DISCLAIMER While every step is taken to ensure files match the proof supplied, the onus is firmly with the supplier of material to ensure files are correct. If material is supplied without a contract proof, there will be no responsibility taken for any colour variation in the printing process. 20 21 22 23 LAUNCHING SOON LAUNCHING SOON BVLGARI OCTO VELOCISSIMO no 199 – octobre 2014 L 19083 - 199 - F: 5,50 € - RD L’OFFICIEL HOMMES LA REVUE DES MONTERES LAUNCHING IN AUSTRALIA AUTUMN 2016 LAUNCHING IN AUSTRALIA WINTER 2016 Since entering the market in 2005 L’Officiel Hommes stood out as the first magazine created by a stylist, not by a journalist. Today, L’Officiel Hommes stands as a reference in men’s fashion, focussing on seasonal trends. A globally recognised editorial brand, international editions share the title’s unique perspective on masculine style and sophistication. After 20 successful years, La Revue des Montres is an industry leader, a trusted reference for watch lovers and professionals. The magazine features interviews with the most important players on the market, brand and model sagas, as well as all the latest creations and business news. 24 25 W W W. L O F F I C I E L . C O M . A U LEVEL 12, 1 QUEENS ROAD, MELBOURNE VICTORIA 3004 AUSTRALIA P: +61 3 9981 8720