3.3% 5% - TricorBraun

SNAPSHOT: INDOOR TANNING
HOW TO ACHIEVE A
GORGEOUS TAN
3
5
$
3
BILLION
MARKET OVERVIEW
The American Academy of Dermatology
reports that nearly 30 million people tan
indoors in the US annually. About 70% of
tanning salon visitors are Caucasian girls
and women, primarily aged 16 to 29 years.
GRO
USD
CATEGORY SIZE
FOR
Top Marketers
Top Brands
Tanning Accelerator Lotion
Power Tan Corp.
Tanning Research
Labs, Inc.
Global, Regional, Local Brands
Spray-On Tan
Tinted Moisturizer
PRODUCT REQUIREMENTS
• Dermatologist-tested
• Colorless
• Odorless
• Moisturizing
• Anti-aging
• Vitamin-infused
• Oil-free
• Aloe Vera-based
• Hypoallergenic
• No artificial dyes/bronzers
DESIGN THEMES
Compact
No Mess
PACKAGING IMPLICATIONS
• Portable
• Visually stimulating
• Recyclable
• Dosing
• Trial
• Ergonomic
• Lasting (long shelf life)
• Premium decoration (texture, jewels, etc.)
Classy
CE
IEN
CONVEN
Portable
Mature
Elegant
Sophisticat
ed
Precious
PREMIUM
High Impact
WARMTH
SUN CARE
SUN CARE
SPECIALTY SKIN CARE
Tanning Pill
To view this and more inspiration boards,
contact your packaging consultant.
For more information, contact Emily Bourdet at 630 645 1205 or [email protected]
Follow us:
    
tricorbraun.com
[continued on next page]
SNAPSHOT: INDOOR TANNING
GLOBAL SUCCESS STORIES
THEN
NOW
•
•
•
•
•
•
•
•
•
•
Lay flat tanning bed w/ timer
Stand up tanning bed
Manual spray tanning
Smelly spray formulas
Limited fans
Automatic spray tan booth
Facial tanners included in tanning beds
Leg indentations in bed for comfort
Fragranced or no smell formulas
Multiple shades for spray tanning
• Multi-angle fans
For more information, contact Emily Bourdet at 630 645 1205 or [email protected]
Follow us:
    
tricorbraun.com