PDF Portfolio - Bubble Fish Productions

portfolio
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Guillermo Moreno
312 Western Avenue, London, W3 0PH
Email: [email protected]
Website: http://www.behance.com/guillermomoreno
Phone: +44 (0) 7907 799 269
Company
Tristar Worldwide (www.tristarworldwide.com)
Title Lead Designer (Director Designate)
Date Nov 2012 - Present
Responsible for the complete redesign of Tristar’s Corporate Identity, part of the strategic roadmap. The project was broken down into a number of iterations
using the Programme Management Office to develop and control the project through all phases. The successful project was completed on time and within budget.
There 4 main components were Brand guidelines, web design, corporate stationery and customer products / information.
• Responsible for the delivery of Brand Guidelines including colours, fonts size, logo & strap line usage, primary / secondary fonts and colour palette mixing and
ratios, corporate logo refresh, art direction and imagery.
• Complete rework of websites for UK, Honk Kong & USA using brand guidelines.
• Responsible for all branding and customer products including in car customer packs, events & Roadshow information, chauffeur training material, Heathrow
Terminal 3 branding
• Design for UK, USA & Hong Kong exhibition stands.
• Template design for all stationery including offices in Paris, Honk Kong, Boston, New York, Manchester & London
• Promotional direct and digital marketing, (fact sheets, brochures, Ads, pens, mugs, mouse mats)
• Interactive booking guides (HTML5)
• Design of internal communication and training resources.
Responsible for the design of Tristar’s mobile booking application on iphone (IOS7) Part of the project team reporting to the marketing manager. Develop &
design the 4 key stages; quotation, booking, payment & reservations. Responsible for the show & tell presentations, using Tristar’s corporate Brand Guidelines.
• Design of the menu options and images for the splash page.
• Quotation design required 9 different types of customer journeys applying consistency and ease of use for the customer.
• Design of the integrated world flight timetable
• Design a simple but effective registration process minimising the number of screens required, focused on usability and UX.
• Applied Apple’s Human Interface Guidelines (HIG)
• Static & Dynamic content.
• Designer a cover flow for vehicle options with dynamic pricing.
VIEW WIREFRAMES
INBOUND JOURNEY
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AIRPORT TO AIRPORT
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ADDRESS TO AIRPORT
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ADDRESS TO ADDRESS
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VIEW WIREFRAMES
WWW.TRISTARWORLDWIDE.COM
PLATINUM ONE MINUTE
SERVICE GUARANTEE
If we’re late picking you up, even by one minute, your
journey will be free.
We are justifiably proud of the Tristar Platinum service
– quite simply it is superb in every detail.
WWW.TRISTARWORLDWIDE.COM
GETTING YOU FROM A
TO B IS ONLY HALF THE
STORY
TRISTAR WORLDWIDE
CHAUFFEUR SERVICES
Our failsafe chauffeur service ensures you don’t wait
for us - we wait for you. Established in 1978, our
The other half is managing your ground transportation
itinerary with skill and efficiency, no matter how
experience has taught us how to deliver a highly
consistent chauffeur service offering you excellent
complex.
value for money. Available globally - in over 80
countries.
We understand what is takes to deliver a high touch
meeting or event utilising our expertise and years of
experience.
Talk to us and you’ll discover we know what we’re
doing – and we do it well.
We are worldwide as well as world class. Whichever
part of the world you’re in, we are too.
2.0 OUR LOGO
91x
14.3x
25.7x
6.6x
18.4x
33x
49x
11.8x
70x
2.2x
30x
X
43.7x
4.5x
7.5x
51x
3.0 COLOUR PALETTE
4.0 OUR TYPEFACE
TR ISTA R
PRIMARY COLOURS
616
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@£$%^&*()_+
HIGHLIGHT COLOURS
Cool Gray
Cool Gray
11
4
262
7713
144
C0
M2
Y 35
C0
M0
Y0
C0
M0
Y0
C 66
M 91
Y 40
C 100
M 32
Y 42
C2
M 54
Y 100
K9
K 85
K 40
K 35
K7
K0
RGB:
236
223
167
RGB:
76
77
79
RGB:
167
169
172
RGB:
84
40
78
RGB:
0
124
138
RGB:
243
139
0
Hex:
EEE7CB
Hex:
4D4D4F
Hex:
A7A9AC
Hex:
411F3D
Hex:
006876
Hex:
EC7817
¡€#¢∞§¶•ªº ≠œ∑´®†¥¨^øπ“‘åß∂ƒ©˙∆˚…æ«Ω≈ç√∫~≤≥÷
GOTHAM THIN
GOTHAM LIGHT
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890!@£$%^&*()_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890!@£$%^&*()_+
CALIBRI REGULAR
CALIBRI BOLD
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890!@£$%^&*()_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890!@£$%^&*()_+
Gotham is a modern sans sheriff typography, warm and easy to
read in any support, Gotham is the primary typeface and should
be used in all design jobs and communication materials when we
are 100% sure that will be displayed correctly.
Gotham is available as a huge family of weights and italics.
The signature text under the logo symbol: Tristar, will always be
writen in Gotham Book.
Calibri is a commonly used font installed on most computers
(default in last Microsoft software) it’s perfect for any general
comunication and material where the Gotham is not 100% sure to
be displayed such as email, PowerPoint or Word.
Raleway is a free font provided by google fonts for it’s usage in
digital projects, the usage of this font is limited to the website
and the mobile app as a replacement for Gotham.
External agencies producing Tristar materials must obtain their
own usage rights for Gotham and Calibri fonts prior to use.
L It is important to obtain written confirmation from your agency
RALEWAY REGULAR
RALEWAY BOLD
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890!@£$%^&*()_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890!@£$%^&*()_+
indicating that they have purchased the appropriate user
licences.
pez globo
pez globo
Company
Pez Globo Productions
Title Creative Director, founder
Date Oct 2009 – Oct 2012
Responsible for the creative direction of all projects, from briefing stage to the customers final sign off. Extracting the key ideas for the project, evaluating resources
required for the completion of each project. Hiring specialist professionals to ensure projects were delivered on time and within budget.
productions
pez globo
productions
Customers included : Play Station, Infoglobal, Madrid Palliative Care Association, ARL Advertising, Marketing Live, Piñero Golf Marketing Consulting, Ofiwex, I.G.C.,
ACADE, ANDE, La Fiera Group, Alquiber, Consecuente, Particip GmbH, REC Master, Hatton Events, Elektra, Dispromark, Global Design, Niños Velcro, Tartuffo
Group, DEH Online.
pez globo
• Creation of big format creativities and other materials (invitations, brochures, programs, etc.) for Play Station events.
• Development of a flash app to maximize the impact of the conferences sponsored by Infoglobal: a flexible flash app that could be presented in different supports
(on-line, CD/DVD, USB key) with a video synchronized with the lecture slides, and the possibility of go through the lecture and navigate between the lectures.
• Creation of various materials for BTL campaigns of Marketing Live, from 2D animations to 3D simulations.
productions
• Post-production of music videos and advertisings for La Fiera Group.
productions
• Creation of the brand and website developement for Consecuente s.l., a company dedicated to the ecological optimization of business infrastructures.
• Creation of the logo for Triplet Discography (jazz) and illustration and design for various music album covers.
CONe...contigo.
CO
CONe...contigo.
CO
contigo.
contigo.
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Guillermo Moreno
312 Western Avenue, London, W3 0PH
Email: [email protected]
Website: http://www.behance.com/guillermomoreno
Phone: +44 (0) 7907 799 269