Media Kit

Media Kit
Making the world relevant...to you.
Open
Line
.org
NPR News NPR
NPR News NPR News
NPR News NPR News
NPR News NPR News
NPR News NPR News
NPR News NPR News
NPR News NPR News
with
Fred
Andrle
Make a
Difference
Corporate Support Through Underwriting
Public broadcasting’s alternative to advertising is underwriting. Organizations
and corporations provide funds to underwrite WOSU Public Media’s quality
programming. These contributions are important sources of financial support
for WOSU.
On-air underwriting announcements on WOSU Public Media recognizes your
company’s support of public broadcasting, while giving you an opportunity
to share your company’s message with our highly desirable audiences. Your
organization can underwrite a particular National Public Radio (NPR) or Public
Broadcasting System (PBS) program or your company can provide general
support for any of the quality programming on WOSU 820 AM, WOSU 89.7 FM,
and WOSU TV.
Many different types of businesses underwrite on WOSU; large and small,
financial institutions to art organizations, for-profits and non-profits. They
support WOSU’s quality programming through radio, television, pledge
drive challenge grants, business memberships, corporate philanthropy, or a
combination of these options.
.org
NPR News NPR
NPR News NPR News
NPR News NPR News
NPR News NPR News
NPR News NPR News
NPR News NPR News
NPR News NPR News
Make a
Difference
Benefits of Corporate Sponsorship
Programs on WOSU 820 AM, WOSU 89.7 FM, and WOSU TV inform, educate,
engage, inspire and entertain people of all walks of life. By underwriting WOSU
programming, you’ll help to make a significant difference in the lives of your
clients, employees and in our community. Additionally, you’ll receive the reward
of the positive difference it makes for your business!
WOSU Public Media has extremely loyal audiences who recognize your corporate support of their favorite programming who, in turn, reward those companies with their business.
WOSU is appreciated throughout our community as an excellent educational
resource for our communities and classrooms. When you become an underwriter with WOSU Public Media, you are in good company!
To learn more about the benefits of underwriting on WOSU Public Media,
please contact WOSU Corporate Support at 614.292.9678.
David Blankestyn, Underwriting Account Executive
Direct: 614.292.0639
[email protected]
Wendy Craver, Underwriting Account Executive
Direct: 614.247.1525
[email protected]
Christine Šadié, Manager of Corporate Support and Foundation Giving
Direct: 614.247.4469
[email protected]
wosu
.org
WOSU 820
Your All Day NPR News Station
WOSU 820 AM reaches approximately 72,200 listeners weekly with National
Public Radio, local news, and information programming. 55% of our listeners
are male, and 45% are female.
Our audiences are listening actively and are receptive to concise, informative
sponsorship messages. 52% of our listeners are between the ages of 25-54,
and the median age is 53.
Listeners spend an average of 6 hours per week with WOSU AM.
Source: Arbitron 2007
Education
77%
College Graduate
17%
Some College
6%
Toledo
Sandusky
High School Graduate
Findlay
Mansfield
Marion
Columbus
Springfield
Dayton
Income
Zanesville
Lancaster
Middletown
36%
Over $75,000
33%
$50,000 – 75,000
29%
$25,000 – 50,000
2%
Less than $25,000
Chillicothe
am
820
A M
Tier A
$42 per credit
Tier B
$36 per credit
Tier C
$31 per credit
Run-of-Schedule
Monday-Sunday
5am-12am=$39
Discounted Rates
All prices are based
on a 13-week (or less)
commitment.
R
NPR News
I
C
I
N G
Monday
Simulcast Tier
$84 per credit
P
5:00 am
5:30
6:00
6:30
Thursday
Friday
Morning Edition with Steve Inskeep, Renée Montagne,
and Marilyn Smith
Marketplace Morning Report at 7:50am
Saturday
Sunday
BBC World
Service
BBC World
Service
Humankind
Columbus on the Record
7:00
7:30
Marketplace
Money
Speaking of
Faith
8:00
8:30
Weekend
Edition
Weekend
Edition
9:00
9:30
BBC Newshour
10:00
10:30
WOSU’s Open Line with Fred Andrle
11:00
11:30
This American
Life
Car Talk
Car Talk
Noon
12:30 pm
Fresh Air with Terry Gross
Wait Wait...
Don’t Tell Me
On the Media
1:00
1:30
On Point with Tom Ashbrook
This American
Life
Travel with
Rick Steves
2:00
2:30
Talk of the Nation with Neal Conan
Bob Edwards
Weekend
Sunday
Special
3:00
3:30
To The Best of
Our Knowledge
26 week commitment:
subtract $2 per credit
52 week commitment:
subtract $4 per credit
4:00
4:30
All underwriting credits
are 15 seconds.
6:00
6:30
Marketplace with Kai Ryssdal
All Things Considered
All prices are net.
7:00
7:30
WOSU’s Open Line with Fred Andrle
All Things Considered with Robert Siegel,
Michele Norris, Melissa Block, and Christina Morgan
5:00
5:30
Fresh Air
Weekend
All Things
Considered
WOSU’s Bluegrass
Ramble
All Things
Considered
WOSU’s Bluegrass
Ramble
8:00
8:30
9:00
9:30
BBC World Service
10:00
10:30
11:00
11:30
12:00 am
5:00 am
BBC World
Service
BBC World
Service
All programs are subject to change.
am
820
WOSU 89.7 FM
Classically Columbus
WOSU 89.7 FM reaches approximately 72,400 listeners weekly as one of only a
few non-commercial full-time classical music stations in the country. 55% of
our listeners are female, and 45% are male.
Our audiences are listening actively and are receptive to concise, infomative
sponsorhip messages. 41% of our listeners are between the ages of 25-54,
and the median age is 58.
Listeners spend an average of 7 hours per week with WOSU FM.
Source: Arbitron 2007
Education
75%
College Graduate
16%
Some College
9%
High School Graduate
Marion
Mansfield
Delaware
Coshocton
Plain City
Columbus
Circleville
Income
48%
Over $75,000
29%
$50,000 – 75,000
13%
$25,000 – 50,000
10%
Less than $25,000
Portsmouth
FM Stations:
WOSU 89.7 FM Columbus • WOSP 91.5 FM Portsmouth
WOSE 91.1 FM Coshocton • WOSV 91.7 FM Mansfield
WOSB 91.1 FM Marion
NPR
News
©
fm
89.7
F
Simulcast Tier
$84 per credit
Tier A
$42 per credit
Tier B
$36 per credit
Tier C
$31 per credit
Run-of-Schedule
Monday-Sunday
5am-12am=$39
Discounted Rates
All prices are based
on a 13-week (or less)
commitment.
26 week commitment:
subtract $2 per credit
52 week commitment:
subtract $4 per credit
All underwriting credits
are 15 seconds.
All prices are net.
All programs are subject
to change.
M
P
R
I
C
I
N G
Classical & NPR News
Monday
5:00 am
5:30
6:00
6:30
Friday
Morning Edition with Steve Inskeep, Renee Montagne,
and WOSU’s Marilyn Smith
Marketplace Morning Report at 7:50am
Saturday
Classical Music
With Heart
& Voice
7:00
7:30
Classical Music
8:00
8:30
Weekend Edition
9:00
9:30
Sunday
Classical Music
Speaking of
Faith
Weekend Edition
Classical Music with WOSU’s Boyce Lancaster
10:00
10:30
Sunday
Baroque
Car Talk
11:00
11:30
Noon
12:30 pm
Amadeus Deli with WOSU’s Boyce Lancaster
Wait Wait...Don’t
Tell Me
1:00
1:30
Classical Music with WOSU’s John Rittmeyer
Opera/Serenata/
Saturday on
Stage (1:30pm5pm)
2:00
2:30
Classical Music
3:00
3:30
4:00
4:30
This American
Life
All Things Considered with Robert Siegel, Michele
Norris, Melissa Block, and WOSU’s Christina Morgan
5:00
5:30
All Things
Considered
All Things
Considered
Classical Music
Music in MidOhio
6:00
6:30
Marketplace
All Things Considered
7:00
7:30
Symphony at 7 with WOSU’s John Rittmeyer
From the Top
8:00
8:30
Classical Music
SymphonyCast
9:00
9:30
10:00
10:30
Pipedreams
11:00
11:30
Classical Music
12:00 am
1:00
2:00
5:00am
FM Stations: 89.7
WOSU 89.7 FM Columbus • WOSP 91.5 FM Portsmouth
WOSE 91.1 FM Coshocton • WOSV 91.7 FM • Mansfield WOSB 91.1 FM Marion
fm
WOSU TV
WOSU TV and WPBO TV reach approximately 420,000 households weekly with
a core of PBS programming, original WOSU TV productions, and
specialty programs. The WOSU TV prime time audience is 53% women and
42% men. 38% of the Public Television prime time audience earns more than
$60,000; and 33% have four years of college or more.*
For the fourth consecutive year, the American public ranked PBS the most
trustworthy institution in the country, above courts of law, commercial television networks, cable television networks, and Congress.**
WOSU TV enjoys a proud tradition of producing award-winning specials and
series on subjects ranging from public affairs to arts, culture, and the humanities. WOSU TV offers underwriters an association with programs on subjects
of interest to their constituents, customers, employees, and shareholders. In
the minds of our viewers, PBS is recognized for and strongly associated with
excellence, integrity, innovation, and diversity. As an underwriter, these are
qualities that viewers associate with you.
*Source: 2006 Nielson TV Data &
PBS National Audience Report
Spring 2005
**Source: GfK Roper Public Affairs & Media
Survey Comparing Public
Service Institutions
2007
Marion
Delaware
Plain City
Columbus
Circleville
Chillicothe
TV Stations:
Portsmouth
Ashland
WOSU TV Columbus • WPBO TV Portsmouth
Huntington
tv
T
tierA
$185 per credit
V
P
$125 per credit
Daytime
I
C
I
N G
Weekday Listings
Monday — Friday
6:00 am—
6:00 pm
MON-THURS
tierB
R
6:00 am —
5:30 pm
FRI
6:00 am
6:30
Arts/Craft Programming
6am-8:30am
Such as:
7:00
7:30
Such as:
Fetch! With Ruff Ruffman NEW!
Sid the Science Kid NEW!
Maya & Miguel
Arthur
Clifford the Big Red Dog
Super Why!
Dragon Tales
$75 per credit
Martha Speaks! NEW!
Barney & Friends
tierD
Word World NEW!
Sesame Street
$45 per credit
Saturday
PBS Children’s Programming
6am-5pm
Curious George
tierC
Weekend Listings
8:00
8:30
9:00
9:30
10:00
10:30
Jerry Yarnell School of Fine Art
Best of Joy of Painting
Home Improvement
Programming 8:30am-11am
Such as:
Ask This Old House or This Old House
New Yankee Workshop or Hometime
11:00
11:30
Cooking/Cuisine
Programming 11:30am-2pm
Noon
12:30 pm
Such as:
1:00
1:30
Sara’s Weeknight Meals
Lidia’s Italy
Everyday Food
Run-of-Schedule
Monday-Sunday
6am-12am=$105
5:30 PM FRI
6:00
6:30
The State of Ohio
The NewsHour with Jim Lehrer
2:00
2:30
Rick Steves’ Europe
Monday-Sunday
11pm-6am=$35
7:00
7:30
Nightly Business Report
3:00
3:30
This Old House Hour
4:00
4:30
NOVA (repeat from Tuesday)
5:00
5:30
Nature (repeat from Sunday)
6:00
6:30
Antiques Roadshow
7:00
7:30
The Lawrence Welk Show
Discounted Rates
All prices are based
on a 13-week (or less)
commitment.
26 week commitment:
subtract 10% per credit
52 week commitment:
subtract 20% per credit
All underwriting credits
are 15 seconds.
All prices are net.
MON
Rick Steves’ Europe
TUE
Wild Chronicles
WED
Rick Steves’ Europe or ArtZine
THUR
Hometime
FRI
Rick Steves’ Europe
Rick Steves’ Europe or ArtZine
(repeat from Monday)
Sunday
6:00 am
6:30
Between the Lions
7:00
7:30
Curious George
8:00
8:30
The Zula Patrol
9:00
9:30
In the Know
10:00
10:30
The McLaughlin Group
11:00 am - 8pm
Various Programs
tv
Mr. Rogers’ Neighborhood
Clifford the Big Red Dog
Word Girl
Our Ohio
Columbus on the Record
learn.
T
V
tierA
$185 per credit
tierB
$125 per credit
8:00 pm
8:30
9:00
9:30
10:00
10:30
8:00 pm
8:30
Discounted Rates
9:00
9:30
26 week commitment:
subtract 10% per credit
52 week commitment:
subtract 20% per credit
All underwriting credits
are 15 seconds.
All prices are net.
R
Primetime
I
C
I
N G
Monday Night
Run-of-Schedule
Monday-Sunday
6am-12am=$105
All prices are based
on a 13-week (or less)
commitment.
P
Antiques Roadshow
*Seasonal Series and Specials
ex) American Experience or
History Detectives
Tuesday Night
8:00 pm
8:30
9:00
9:30
NOVA
10:00
10:30
Frontline
Wednesday Night
*Limited Series and Specials
ex) American Masters or
Great Performances
10:00
10:30
Washington Week
9:00
9:30
The McLaughlin Group
10:00
10:30
Bill Moyers Journal
NOW
Columbus on the Record
ex) Naked Planet or Wide Angle
Thursday Night
8:00 pm
8:30
9:00
9:30
This Old House Hour
10:00
10:30
*Various Programs
Friday Night
8:00 pm
8:30
*Seasonal Series and Specials
Antiques Roadshow
Saturday Night
8:00
8:30
Keeping Up Appearances
9:00
9:30
As Time Goes By
10:00
10:30
Are You Being Served?
11:00
Globe Trekker
Keeping Up Appearances
As Times Goes By
Are You Being Served?
11:30
*Examples of Seasonal Series and Specials
Ken Burns’ Documentaries
Live From Lincoln Center
Kennedy Center Presents
Independent Lens
Secrets of the Dead
Other Special Interest Programs
12:00 am
Sound Stage or Austin City Limits
Sunday Night
8:00
8:30
Nature
9:00
9:30
Masterpiece or Mystery
10:00
10:30
tv
.org
W E
B
P
R
Sample Online
Underwriting Ad Size*
• 160 pixel x 600 pixel
Skyscraper Ad
• Linked Logo
• Call to Action
Online
I
C
I
N G
Benefits of Online Underwriting/Sponsorship
Expand Your Reach Beyond Broadcast With Online Sponsorship of wosu.org
As a online sponsor of wosu.org, you can extend your support
of WOSU Public Media. Our robust website is full of programming
information and rich content that extends and enriches the broadcast
Online Underwriting
Pricing
experience for our audiences. Catch your customers’ attention while
our PBS viewers are looking for TV schedules or while our NPR
and local news junkies are checking out the latest news, or reach parents
• $200/month
• $1,000/6 months
who are in search of educational activities, or reach our loyal members
as they surf the WOSU website in search of information about an
upcoming special event, or catch the eyes of curious web surfers
• $2,000/12 months
with your online sponsorship.
Your online sponsorship of wosu.org complements your message on WOSU TV,
820 AM, or 89.7 FM. Wosu.org attracts over XXX visitors each month, and of
those visitors, over XXX are unique.
Benefits of Online Sponsorship
• Increase Your Influence with Audiences
• Reinforce Your Message to our loyal audiences
• Gain Exposure to a different group of consumers
Maximum Visibility
Your advertisement will appear on the following web pages in a rotation of 5 per
page: Home page, Listen Live, TV Broadcast Schedule, Newsroom, Radio, Open
Line, TV, Arts and Culture, Radio Broadcast Schedule, Classical Music Playlists.
Ask your underwriting representative about these additional E-Sponsorship opportunities
* This graphic box represents
the actual size of the online
underwriting ad.
with WOSU Public Media: ** Streaming support ** WOSU’s Enewsletter, FYI
wosu
.org