Honda Center stands as one of the premier entertainment

HONDA CENTER HIGHLIGHTS
Honda Center stands as one of the premier entertainment and sports venues in the country welcoming an
average of 2.1 million guests annually (Anaheim Ducks Hockey and concerts).
Over the last 12 months Honda Center hosted 140 total events including 22 concerts.
2009 - 2010 Event Highlights
Smucker’s Stars On Ice
Top Rank Boxing: Arce vs. Darchinyan
Harlem Globetrotters
Professional Bull Riders
CIF Basketball
Joel Osteen
Billy Joel & Elton John
Britney Spears
SCORE: Street Hockey Shootout
Fleetwood Mac
Joan Sebastian
Yanni: Voices
Barbershop Quartet Championship
Beyonce
Ringling Brothers & Barnum and Bailey Circus
Powerhouse 2009 – Jay Z, Black Eye Peas
Lil Wayne
Depeche Mode
AC/DC
Women of Faith
Miley Cyrus
Star Wars: In Concert
Improv-Ice feat. Goo Goo Dolls
Lakers vs. Golden State (preseason)
Lakers vs. Denver (preseason)
Pepe Aguilar
KISS
Jeff Dunham
Trans-Siberian Orchestra
Metallica
John R. Wooden Classic
Andrea Bocelli
Disney On Ice
Get Motivated
CSUF: Front & Center: Steve Miller Band
Bon Jovi
Los Tres
Eagles
3
ANNUAL EVENTS
•
•
•
•
•
•
John R. Wooden Classic
Los Angeles Lakers Pre-Season
Basketball
Professional Bull Riders
Harlem Globetrotters
CSUF Front and Center
Powerhouse
•
•
•
•
•
World Wrestling Entertainment
Ringling Brothers and Barnum & Bailey
Circus
Smucker’s Stars On Ice
Disney On Ice
Women of Faith
4
FUTURE EVENTS
UCLA Will Return For The
2010 John R. Wooden Classic,
Which Will Be Held December
18 At Honda Center
HONDA CENTER TO BECOME
OFFICIAL HOME OF BIG WEST
BASKETBALL TOURNAMENT
BEGINNING IN 2011
The Event Remains in Anaheim
Which Has Played Host Since 2001
Big West, Honda Center
Awarded 2011 NCAA Men’s
Basketball West Regional Final
“The Road To The Final Four”
Comes To Anaheim For Fifth Time
5
WEBSITE
HondaCenter.com
The Honda Center website receives an average of:
•
64,404 unique visitors per month
•
772,850 unique visitors total
(Jan. 2009 – Dec. 2010)
The Honda Center website receives an average of:
•
225,639 average page views per month
•
2,707,668 page views total
(Jan. 2009 – Dec. 2010)
* Source: Google Analytics/ Omniture Web Traffic 2010
6
ARENA RANKINGS
Awards
Each year American Honda recognizes suppliers that have embraced the
Honda philosophy of meeting and exceeding customer expectations.
Honda Center and the Anaheim Ducks were honored with the Premier
Partner Award for the 2nd consecutive year from American Honda Motor
Co. Inc.
The Official TV show of Honda Center and the Anaheim Ducks “The
Element” was awarded a PRISM award from Public Relations Society Of
America’s Los Angeles Chapter for Best Ongoing Corporate
Communication/Entertainment Program
Trade Publication Rankings
Billboard Magazine: Honda Center ranked 9th in the country (17th in the
world) on Billboard’s 2009 Top Venue Touring Chart
Venues Today Magazine ranked Honda Center 10th in the country (14th in
the world) in their year-end touring chart
*Source: Venues Today (2009)
*Source: Billboard Magazine (2009)
7
ARENA IMPROVEMENTS
The following Arena Improvements were made throughout the
2009 - 2010 season:
•
Renovated 20 suites
•
Reupholstered all 200 level seats
•
San Manuel Indian Bingo & Casino became
the naming rights partner for Honda
Center’s Premium Level
•
Cup holders were installed on every seat in
the arena as part of San Manuel’s
sponsorship
•
Purchased a new overlay floor for non ice
related events
•
Upgraded our Theatre appearance
•
Created a pedestrian crossing to allow safe
access for guests
8
FACE OF THE FAN
Honda Center Attendees…
LADMA Index
Ethnic Descent - 32% Hispanic
(Mexican, Mexican-American, Chicano,
Cuban, Puerto Rican)
* Source: Scarborough Research; LADMA, 2010, Release 1
9
HONDA CENTER
Honda Center events draw crowds from
mostly the LA DMA and have a solid fan
base from Orange and LA Counties…
* Source: Scarborough Research; LADMA, 2010, Release 1
Orange
44%
LA
39%
Riverside
10%
San Bernardino
6%
Ventura
1%
10
BUSINESS 2 BUSINESS EVENTS
This season, in an effort to bring our
corporate partners and premium clients
together, we organized two Business to
Business events.
The first event took place on December 14th
at the Hilton Anaheim and was a huge
success with 75 corporate partners and
premium clients attending. Cocktails were
served by Ducks players, and guests enjoyed
an evening of networking and socializing.
Our second Business to Business mixer was
held at Honda Center prior to the Ducks vs.
Kings game on April 6th to celebrate the
official launch of the San Manuel Premium
Level. With more than 150 in attendance, the
event was another great opportunity for our
partners and clients to build relationships.
We look forward to many more of these
events in the future!
11
2009 – 2010 ANAHEIM DUCKS
The 2009 – 2010 Season
The Ducks finished the season with a 39-32-11 record for 89 points.
The club went 23-14-4 for 50 points in the second half of the season
(41 games), the eighth-best record in the league. Anaheim finished
with points in eight of the last nine games (5-1-3) and went 9-3-3 over
the last 15 contests. The Ducks concluded the 2009-10 season with a
6-0-2 record in the last eight games at Honda Center and were 17-33 in the last 23 contests at home.
Power Play
The Anaheim power play went 63-for-300 (21.0%) in 2009-10,
ranking tied for fourth overall in the NHL and first at HOME (42for-161, 26.1%). The Ducks went 8-for-22 (36.4%) over the last
five games and 15-for-44 (34.1%) over the final 13.
Attendance
Throughout the 2009 – 2010 Regular Season the Ducks averaged 15,171 fans per
game and 663,136 total fans throughout the year.
13
PLAYER ACHIEVEMENTS
Chasing History
After reaching the historic 600-goal plateau on Mar. 21 vs.
Colorado and matching childhood idol and longtime friend Jari
Kurri with 601 on Mar. 31 at Colorado, right wing Teemu
Selanne scored two goals on Apr. 2 vs. Vancouver to grab sole
possession of 17th place in all-time goals with his 602nd and
603rd goals. Teemu finished the season with 606 career goals
making him one of only 18 players in NHL history to score 600
goals and one of only three Europeans, following Jaromir Jagr
(CZE) and Kurri (FIN). Only six other right wingers have scored
600 goals (G. Howe, B. Hull, M. Gartner, J. Jagr, D. Ciccarelli and
Kurri). Selanne’s two PPG on Apr. 2 vs. VAN moved him past Mike
Gartner and into sole possession of ninth in all-time PPG.
14
2010 VANCOUVER OLYMPICS
Gold, Silver, and Bronze
Anaheim Ducks players combined for seven medals at the 2010 Winter Olympic Games,
the most in the NHL (San Jose was second with five). The seven medals also tied the most
ever by an NHL team.
Anaheim Ducks players combined for three gold (Scott Niedermayer, Ryan Getzlaf, Corey
Perry for Canada), two silver (Bobby Ryan, Ryan Whitney for USA), and two bronze
medals (Saku Koivu and Teemu Selanne for Finland) at the 2010 Winter Olympic Games.
15
TV RATINGS
FSN Ratings
KDOC Ratings
Season Average: .5
FSN LADMA: 4,502,090HH
Season Average: .4
KDOC LADMA: 5,611,110HH
16
REGULAR SEASON TV RATINGS
TV ratings for the 09-10 regular season have been up with respect
to the 3 previous seasons:
HH +67%
Source: Nielsen Media LPM, LA DMA
A2554 +50%
M2554 +67%
17
FACE OF THE FAN
Ducks Fans…
LADMA Index
Ethnic Descent - 26% Hispanic
(Mexican, Mexican-American, Chicano,
Cuban, Puerto Rican)
* Source: Scarborough Research; LADMA, 2010, Release 1
18
ANAHEIM DUCKS
Anaheim Ducks Fans draw crowds from
mostly the LA DMA and have a solid fan
base from Orange and LA Counties…
LA
38%
(471,502)
Orange
34%
(421,606)
Riverside
10%
(125,946)
San Bernardino
10%
(117,387)
Ventura
2%
(30,077)
San Diego
(San Diego DMA )
Radio and TV Only
5%
(67,142)
* Source: Scarborough Research; LADMA, 2010, Release 1
19
WEBSITE
Anaheimducks.com
The Anaheim Ducks website averages 281,139
unique visitors per month
The Anaheim Ducks website averages
2,109,320 page views per month
Social Networking: Fans updated to the minute
Twitter Followers: 8,547
Facebook Fans: 31,130
* Source: Google Analytics/ Omniture Web Traffic 2010
20
THE RINKS
In 2009 the Ducks officially kicked off a new era by launching its rink
development program, entitled THE RINKS.
The Anaheim Ducks Hockey Club now owns and operates four (4)
local skating facilities, consisting of two inline facilities and two ice
rinks (Anaheim Ice, Westminster Ice, Corona Inline, and Huntington
Inline).
This summer the Anaheim Ducks have partnered with the Amateur
Athletic Union (AAU), Team USA Hockey Club, USA Rollersports and
THE RINKS – Huntington Beach Inline to bring the 2010 Inline Hockey
Junior Olympics to Southern California from July 1-11.
Approximately 4,000 athletes representing 400 teams from 10
different countries will travel to Southern California for the
tournament. Huntington Beach Inline, part of the Anaheim Ducks’ THE
RINKS development program, will serve as the Junior Olympics
headquarters hosting games. In addition to this year’s Junior
Olympics, the Ducks have signed on to host future tournaments.
21
FAN DEVELOPMENT
Each year the Anaheim Ducks
Fan Development Department
looks to reach out to the youth of
Southern California on a grass
roots level through a three
pronged approach:
Youth Ducks S.C.O.R.E. reaches over
25,000 students annually, offers free
educational standards based programs
and incentives for teachers and their
students.
• Anaheim Duck S.C.O.R.E.
• Wild Wingers Kid Club
• Future Ducks Rink Program
Through this approach the Fan
Development Department
reaches 50,000 children
annually emphasizing education
by making reading fun, a
healthy physically fit active
lifestyle and the excitement of
Anaheim Ducks Hockey.
The Wild Wingers Kids Club is the
official kids club of the Anaheim Ducks.
The Kids Club has 8,000-10,000 new
members annually making us largest
NHL Kids Club in the US.
The Future Ducks Rink Program extends its
reach into the local southern California roller
and ice hockey community establishing a
relationship with 18 local rinks.
22
DUCKS IN THE COMMUNITY
"Get Your Anaheim Ducks in a Roll"
Sushi Rolling Contest
Player Visit - Fort Irwin
CHOC Holiday Visit
Back to School Shopping Spree
23
COMMUNITY
RELATIONS CALENDAR
Annual Anaheim Ducks Golf Classic 9/9/09
September
Meet the Team Wine Tasting 9/30/09
October
November
Dux In Tux 10/28/09
December
Casino Night 1/15/10
January
February
Anaheim Lady Ducks Fashion Show 2/5/10
March
April
24
HONDA CENTER
EXTERIOR SIGNAGE
57 FREEWAY MARQUEE
•
The 57 Freeway Marquee adds state-of-the-art
visibility for Honda Center to 64 Million cars
annually and recognizes every partner included on
the marquee through highly visible, backlit ad
panels. The 25’ by 37’ digital LED screen displays
rotating messages about upcoming events as well as
advertising 24-hours a day.
KATELLA MARQUEE
•
The East Katella marquee provides up-to-date
information about all Honda Center events. The
marquee has quality branding opportunities
available on the four backlit panels. There are two
panels on each side of the marquee providing
visibility to both east-bound and west-bound
travelers.
Source: CalTrans – 10.9 million avg. trips on Katella Avenue each year
26
HONDA CENTER
INTERIOR SIGNAGE
Honda Vision Scoreboard Signage
Scoreboard is operational for all Ducks games, Lakers
Preseason games, NCAA games, Boxing, and Mixed
Martial Arts events. Branding opportunities are available
through the following:
Upper and Lower Rotational Panels
(Panels rotate every 3 “real-time”
minutes among two additional partners)
Honda Vision Feature (Fully
customizable in-game feature will
be supported by PA
Announcements, and the 360
Degree Upper and Lower LED
rings)
HV 360 LED Ring (360 degree
view from all seats in Honda
Center)
27
CLUB LEVEL
•
The Exclusive Club Level seats feature superior event sight lines for all events at Honda Center as well as
waiter/waitress services, special catering requests, and concierge service are available for every event.
•
Sponsorship elements for the Club Level include, but are not limited to:
–
Name-In-Title of the Club Level (San Manuel Club Level)
–
Name-In-Title of the Anaheim Club Restaurant (Jack Daniel’s Old No. 7 Club)
–
Official Partner Status
–
Branding opportunities through various forms of signage and tasteful build-out displays
28
ARENA VISION
•
Inclusion on more than 175 integrated customizable screens, including 50 HD screens, which will specifically
target patrons to help increase brand awareness.
•
Screens are located throughout the Plaza level concourse, club level, and all suites. Branding opportunities
exist utilizing :30-second commercial units as well as static branding messages bordering the screens of each
television in the arena.
29
ARENA CONCOURSE
SIGNAGE
Terrace Exit Backlit Signs
Stairwell Backlit Signs
Plaza Level Beam Backlit Signs
Plaza Level Exit Backlit Signs
30
CONCESSION STANDS
•
Ability to fully brand concession stands and sell product as the Official Food of Honda Center.
•
Opportunities to incorporate brand messaging onto menu boards within concession stands.
•
Ability to wrap portable condiment carts on the Plaza and Terrace level concourses with sponsor branded
signage.
31
TABLING
•
Ability to fully brand tables/kiosks on the Plaza and Terrace levels as well as the Exclusive Club Level.
32
ADDITIONAL SIGNAGE
OPPORTUNITIES
Recently created opportunities giving exposure to millions of guests year round…
•
•
•
•
•
•
Center East and West Honda Vision Screen
Naming Rights of Club Level
Outer Walls of Club Level
East and West Backlit Panels
East and West Scrolling Ad Panel Units
LED Ring Under Honda Vision
•
North and South Scrolling Panel Ad Units
33
MEDIA TELEVISION
Television Exposure (2010/2011 Season)
– 60 games on FSN/Prime Ticket
– 17 games on KDOC
Television Elements on select broadcasts
– In-game features
– :30-second ad spots
– Opening/closing billboards
35
35
MEDIA RADIO
Radio Elements
–
–
–
–
–
AM 830 will be the flagship station for all 82 Ducks games
In-game feature
:30/:60-second in-game spots
:30/:60-second pre/post game spots
Opening/closing billboards
36
36
MEDIA SHOWS
Sponsorship opportunities for both The Element and DucksTV exist in both title
sponsorship, ad spots, broadcast features, and other elements that can be
mutually developed.
The Element
•
The Element is the Official Magazine Show
of Honda Center. It is broadcast over-the-air
to over 6 million viewers in the Los Angeles
and Orange Counties. The show consists of 4
segments with 2-3 minute commercial breaks.
DucksTV
•
DucksTV is the first ever pre-produced
webcast in the NHL. Last year 54 shows were
shown with an average monthly viewing of
14,000.
37
37
HOCKEY SIGNAGE
In-Ice Logos
•
Four (4) positions at the center of the ice
Dasherboards
•
•
•
•
Corner Dasherboards
End Zone Dasherboards
Mid Zone Dasherboards
Neutral Zone Dasherboards
Team Bench & Penalty Box
•
•
Signage behind Ducks bench and Away Team penalty
box
Signage behind Away Team bench and Ducks penalty
box
38
ZAMBONI®
ZAMBONI® MACHINE WRAP
•
•
•
Branding representation on Zamboni® machines utilizing a full wrap
Two (2) total Zamboni® machines on the ice at once
Visibility to all fans during pre/post game and two intermissions
39
TUNNEL SIGNAGE
PLAYER TUNNELS
•
One (1) sign above Ducks player tunnel
•
One (1) sign above away team player tunnel
ZAMBONI® MACHINE TUNNEL
•
One (1) sign above Zamboni® machine tunnel
40
40
IN--GAME PROMOTIONS
IN
Opportunities exist to sponsor in-game promotion during Ducks games. Brand presence can include logo
recognition on the LED and Honda Vision, PA announcements, and product displays.
•
•
•
•
Lucky Section
On-Ice Product Displays
Giveaways
Ticket Upgrades
41
HONDA VISION FEATURES
Sponsors can also gain brand exposure through Honda Vision feature sponsorship. Brand presence can include
logo recognition on the Honda Vision and PA announcements.
•
•
•
•
•
•
•
•
•
•
Examples:
Hat Trick Feature
Ducks Trivia
Penalty of Opposing Team
Dot Race
Pre-Game Report
Player Warm-Ups
Honorary Ducks
Ground Rules
Ducks Starters
Power Plays
•
•
•
•
•
•
•
•
•
•
Game Notes
Fan Cam
Groups/Birthdays
Player Interviews
Bumps and Bruises
Kids Superfan
Sports Scores & Highlights
Replay
3 Stars of the game
Ducks Pump Video
42
PRINT ADVERTISING
•
Sponsorship opportunities exist through full-page, 4-color
advertisements.
•
The Ducks Digest is a game-day program given free to fans at every
home game. The digest has an approximate circulation of 200,000
per season.
•
The Ducks Media Guide is printed at the beginning of the season and
is given to various media outlets. It features player statistics and team
history of the Anaheim Ducks and has an approximate circulation of
8,000 per season.
43
43
WATCH PARTIES
Watch Parties
•
Opportunity to be the official watch party location for select Ducks road
games. Sponsor will select either their preferred radio partner or
preferred game broadcast night.
Anaheim Ducks to Provide:
•
•
•
•
•
•
•
•
Street Team appearance
Giveaway items
1 pair of tickets or 1 autographed item for “Register to Win”
Email blast to Season Seat Holders advertising Watch Party
Website listing on www.anaheimducks.com
Live in-arena mentions in at least one Ducks game preceding the Watch
Party
Best efforts made for live reads in at least one radio and TV broadcast
preceding the Watch Party
Watch Party listed on Marquees
MillerCoors to provide:
•
•
MillerCoors Spokes models
MillerCoors signage
44
44
ANAHEIM DUCKS
KIDS CLUB
The Wild Wingers Kids Club is the official kids club of the Anaheim Ducks. The Kids Club has 8,000-10,000
new members annually making us the largest NHL Kids Club in the US.
Sponsor logo will be included on items included with the membership. The $20 membership includes:
–
–
–
–
–
–
–
–
One (1) terrace value ticket voucher to a select Ducks home game
Wild Wingers Kids Club T-shirt
Wild Wingers Kids Club Duck Call
Anaheim Ducks Jersey Backpack
Wild Wingers Kids Club Hat
Wild Wingers Kids Club 12 Month Calendar
Invitation to four (4) Kids Club Parties including a Kickoff Party, two (2) In-Year Parties and an End of the Year Party
Wild Wingers Kids Club Glow in the Dark Duck Tag
• The Duck Tag is each Kids Club members’ official ID. Kids Club members receive special discounts and benefits when
they show their Duck Tag at various locations, some of these benefits may drive traffic back to sponsor retail
locations.
45
45
ANAHEIM DUCKS
KIDS CLUB
Official sponsor of Ducks Kids Club will be branded on supporting marketing materials. The
Anaheim Ducks utilize the following to promote the Wild Wingers Kids Club:
•
•
•
•
•
•
•
57 Marquee
Katella Marquee
Radio AM830 (1 spot per game)
TV FSN/Prime Ticket/KDOC (1 spot per game)
In-Game Reads (1 spot per game)
Presence on WildWingersKidsClub.com
Presence on AnaheimDucks.com
46
46
S.C.O.R.E. PROGRAM
•
The Anaheim Ducks S.C.O.R.E. Program (Scholastic Curriculum Of Recreation & Education) is
geared towards 4th grade students in Orange County. This year, over 600 4th grade
classrooms and 200 schools will be invited to join the Ducks’ In-Class Education initiative.
•
Brand exposure will be provided through promotional materials, publicity, and free school
supplies. Ducks school supplies will be given to all participating students and include a pencil
pouch, pencil, ruler, folder, and more.
47
47
HOSPITALITY
•
Private, catered suite parties available in our exclusive Party Suite
•
Ability to purchase season tickets, club tickets, and single game tickets
•
Access to players and team management for exclusive dinners and VIP functions
•
Passes to the VIP Blue Line Lounge
48
48