View - Haircare Australia

OCTOBER 2015 | Edition 37
SUMMER
EDITION
INSURANCE FOR YOUR CLIENT'S HAIR.
The original chemistry that multiplies and cross-links broken bonds in the hair. With 8
patents worldwide, this revolutionary ingredient is one of a kind! Go blonder, return curl,
and repair hair from the inside out. Push the envelope without compromising the integrity
of hair; from the photoshoot to the salon chair, colourists are set free from the fear of
damage and your client’s hair will be softer, stronger, healthier and more manageable.
ONE
INGREDIENT
CHANGES
EVERYTHING.
TRACEY CUNNINGHAM
“Not only does it help prevent breakage,
my clients tell me that their hair feels
stronger, silky and fuller. Olaplex is my
super power, I use it every time I colour
hair. It’s changed everything and I
couldn’t live without it”
Exclusively distributed by Haircare Australia. Call 1300 437 436 to place your order.
GUY TANG
RENYA XYDIS
“I can honestly say Olaplex
is a must-have weapon in my
arsenal. Whenever I question
the integrity of my client’s hair,
I turn to Olaplex”
“My team and I just can’t
live without Olaplex. It’s a
must-have, everyone needs
this in their salon”
For more information visit olaplex.com.au or #olaplexau @olaplexau
O U TS H I N E T H E REST
M O R O C C A N O I L T R E A T M E N T: T H E A R G A N O I L - I N F U S E D
I N N O V AT I O N T H A T R E V O L U T I O N I S E D H A I R C A R E
ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y
Available in salons worldwide | Moroccanoil.com
EDITORS NOTE
“The gladdest moment in human life, me thinks, is a departure
into unknown lands.” – Sir Richard Burton
As summer nears, we crave the chance to escape, to explore,
take that hard earned break and start the new year in style.
It’s been a wonderful (and crazy at times) year at Haircare
Australia and as we bring you our 37th issue, we ask that you
take five with us to reflect on the year that was, to celebrate
with us and immerse yourself in the joys of summer and
travel.
Many a milestone has been reached as 2015 draws to an
end; an Australia-wide Tour, our first Business Summit and
of course, an impressive 40 years in business. To the Gauvin
family, we raise a glass as we celebrate their passion and
contribution to the industry. Embarking on their unknown
journey all those years ago, Jan and Geoff’s story inspires us
to take risks, to work passionately and most importantly enjoy
the adventure.
"Our passion and love for the industry is incredible and we'll
love everything about it until the day we die – and oh the fun
we've had; we've had so much fun." - Jan Gauvin.
So while we look forward to a busy Christmas period, we also
look forward to the upcoming year. Wherever this year has
taken you, and wherever your destination lay this summer, we
wish you a safe and happy festive season and look forward to
another adventure with you in 2016.
CONTENTS
EVERY ISSUE
6
10
Industry News
What's Hot
FEATURES
15
20
30
32
33
38
41
Step-by-Step: Emma Stone
Her by Lauren McCowan
Tracey Cunningham Talks Olaplex
Lakmē Alphabet Collection
fabuloso pro in 5 Minutes
Artist Feature: Julie Isobe
Step-by-Step: Eleanor Pendleton
EVENTS
12
16
26
34
Prestige Partners Business Summit
New York Study Tour
A Week with Moroccanoil
Cute Cuddly Creatures Tour
PRODUCT
39
40
42
Reuzel: Holland's Finest Pomade
The Blonde Edit
12 days of Christmas
SALON FEATURES
9
14
29
Neon Hair & Beauty
Studio B Hair Design
Golds Salon
FRONT COVER | Hair Director: Lauren McCowan | Makeup: Gemma Elaine | Photographer: Michael Williams
PUBLISHED BY HAIRCARE AUSTRALIA Cnr Manton + Adam Street, Hindmarsh SA 5007 | haircareaust.com
MANAGING DIRECTOR | Geoff Gauvin
CREATIVE | James McGarrigan | Ainsley Koenig
CONTENT | Staci Trumble | Zuleika Walsh | Samantha Czajka CONTACT | 1300 437 436
INDUSTY NEWS
A DAY WITH
JULES TOGNINI
Fresh from taking out three huge
awards at Hair Expo, International evo
Ambassador, Jules Tognini treated
some of Sydney’s top media to an
intimate styling session. Both the guys
and girls joined Jules as he shared
his favourite tips and tricks to achieve
wearable yet fashion forward hair (in
typical Jules style, of course).
KIM KARADASHIAN’S
SAVING GRACE
Everyone knows about Kim Kardashian's
recent blonde transformation but what
remains a mystery is why she didn’t use
Olaplex to make the dramatic change.
Making her transition from dark to light
without the one and only, proven form of
colour insurance has understandably caused
Kim’s locks to suffer. In a recent interview Kim
announced that she has been introduced to
Olaplex and uses it to help rebuild her hair.
Her hot tip is sleeping with Olaplex No.3 in
her hair, and is seeing stronger, healthier hair
as a result.
I was introduced a treatment called Olaplex.
When your hair is really damaged, if you
sleep in that, it really works. I notice a huge
difference!
– Kim Kardashian's hot tip for using Olaplex No.3 to
repair her hair.
A NEW CHAPTER
Our go-to girl, jack-of-all-trades and
much-loved Haircare Australia family
member now goes by a new title, the
Haircare Australia Creative Director. After
starting with the company 5 years ago,
Lauren McCowan has been a driving
force for evo and Cloud Nine and will
now do the same across the entire
brand portfolio. With a keen editorial
eye, passion and unmatched level of
experience, there is no better person to
help drive HCA into 2016 and beyond.
With a big year ahead, we can’t wait to
see Lauren McCowan's creative flare
throughout everything we do at HCA.
6
HAIRCARE AUSTRALIA
QUEENSLAND ON CLOUD NINE
It’s often Sydney and Melbourne that get to enjoy the cream of the
crop when it comes to media events. But, during May, Queensland’s
up-and-coming blogging and editorial scene were treated to a taste
of Cloud Nine with editorial superstar, Sarah Laidlaw and Cloud Nine
Ambassador Brodie-Lee Stubbins of Rokstar Salon.
INDUSTY NEWS
#haircareaust
CLOUD NINE FOR
LEE MATTHEWS
Since working together at Mercedes
Benz Fashion Week, Cloud Nine and
Lee Matthews have continued their
powerhouse coupling. From the
effortless ponytail at Fashion Week
to the straight and sleek look Clare
Tomson created using Cloud Nine,
Lee Matthew’s and Cloud Nine are a
match made in fashion heaven.
Keep your finger on the pulse all year
round by following @haircareaust and
Facebook /HaircareAust.
SOUTH AUSTRALIA’S
RISING STARS
Proving to be a force to be reckoned with
at Hair Expo, the Adelaide Young Guns
are set to put on an incredible show at
this years Guest Artist Creative night at the
Adelaide Wine Centre. The super talented
foursome Joe Curzi, Travis Cornish, Kieren
Kuzyk and Marco Giorgio will take to the
stage this October to bring us their latest
work alongside some the greats of the
South Australian Hairdressing fraternity.
CELEBRATING 40 YEARS
2015 marks an impressive four decades in business for Jan and Geoff
Gauvin. From one hair salon, to a company that stands over 180 people
tall, Haircare Australia is a testament to the Gauvin family’s hard work and
dedication. With an unstoppable passion and love of the industry, Jan
and Geoff have helped shaped the professional hair care industry within
Australia. Here’s to another 40 years in business for this inspiring family.
I'm very proud of what I've done as a hairdresser. I just love the word
'professional hairdresser'. I think it's the most incredible strength. You can
do anything when you're a hairdresser, you're just so powerful. You're
dealing with people, you're helping them; you're their psychiatrist, their
friend. What don't we know about our clients? It's just amazing.
– Jan Gauvin, Haircare Australia Director and Co-Founder
HAIRCARE AUSTRALIA
7
@blisquesalon
@headstudio
@crown.and.co.barbers
WE ASKED YOU
TO GET SNAP
HAPPY US WITH
AND YOU LISTENED.
@schorembarbier
@loveloxx
@haircareaust
#haircareaust
@thebeardedmanmelbourne
@mrburrowshair
8
HAIRCARE AUSTRALIA
@thenesthairboutique
@samsonanddelilahhair
@laurenmccowan
F E AT U R E
SALON
NEON
HAIR &
BEAUTY
SOUTHPORT
FROM CUTTING TO TANNING
AND EVERYTHING INBETWEEN,
NEON BEAUTY IS AT THE HELM
OF ONE-STOP HAIR AND
BEAUTY SALONS.
H
oused in a large, bright, industrial space
that oozes minimalist modern chic, is
boutique hair and beauty salon Neon
Beauty. Paying homage to the luscious tropical
surrounds of the Gold Coast, leafy plants
adorn the walls providing the ultimate escape,
a place to indulge the senses. Built from the
ground up, Neon Beauty is the product of
passionate owner, Kristin. Starting out life as a
single-owner operator business focusing on
lashes and hair extensions, Neon Beauty has
not only grown in size, but also in offering.
What do you love most about being a
hairdresser? Every day is a new challenge
and every day we get to create something
new. I will never get tired of that, plus there is
something so satisfying in making guests feel
confident about themselves.
What is the one piece of advice you always
give your clients? Quality over quantity…
full stop.
What pieces of clothing could you not live
without for spring/summer? I love my Ford +
Harris ‘Spike Jonze’ succulent silver necklace
pendant, it dresses up every outfit I own. Also
my Valley ‘Sabbath’ sunglasses that I had
transformed into specs, they will definitely get
some wear this season.
What is your favourite evo product and why?
The product we use the most in the salon
would have to be love touch shine spray – it is
literally the icing on the cake for finishing any
client’s hair.
neonbeauty.com.au
@neon_beauty
/NeonBeautyExtensions
Why would you recommend being part
of the Prestige Partners program? Since
becoming a Prestige Partner our salon staff
feel a part of a nationwide family who cares
about the success of each salon they work
with. HCA has provided us with confidence
in the products they offer with an exceptional
education program and has allowed us to
network with other like-minded hair stylists
and business owners, keeping us connected
and up-to-date with the industry.
What is next for Neon Hair & Beauty? We
hope to expand the salon team and to keep
creating and pushing the boundaries. We are
also aiming at debuting a collection at Hair
Expo in 2016.
HAIRCARE AUSTRALIA
9
1
3
REUZEL
Grease Heavy Hold, $27.95
FABULOSO PRO
preserve shampoo, $32.95
2
MOROCCANOIL
Styling Gel - Strong, $32.95
WHAT'S HOT
Haircare Australia brings you everything you need to
achieve perfect hair for the countdown to summer.
5
EVO
bride of gluttony
conditioner, $29.95
4
EVO
pete, $36.95
10
HAIRCARE AUSTRALIA
All RRP prices include GST, prices as of October 2015 and subject to change without notice.
6
FABULOSO PRO
temptress shine treatment,
(professional use only)
9
7
EVO
roy, $17.95
MOROCCANOIL
Root Boost, $47.50
8
NUBAR Nail Lacquer, $13.20
10
11
NEUMA
neuStyling Texturizer, $42.50
CLOUD NINE
Wide Iron, $315.00
12
OLAPLEX
Hair Perfector No.3,
$49.95
13
EVO
happy campers, $29.95
14
EVO
shebang-a-bang, $29.95
HAIRCARE AUSTRALIA
11
“
Being able
to network with
like-minded people,
sharing ideas about business,
marketing and staff – the connections
I have made are invaluable and I’ve
taken a lot away with me, and
already begun to implement
ideas into the salon.
“
HAIRCARE AUSTRALIA
PRESTIGE partners
BUSINESS
SUMMIT
12
HAIRCARE AUSTRALIA
F E AT U R E
A
s the doors closed on Haircare Australia’s inaugural
Business Summit in August, Prestige Partner members had
the chance to reflect on the highlights of the weekend
that included sifting through seminar notes, contemplating new
strategies and taking a well earned break from the jam-packed
weekend that was.
The brainchild of Prestige Partner creator, Ward Gauvin, the
Business Summit is a conference offered to members of
HCA's Prestige Partners program designed to provide practical
strategies to help businesses grow. The two-day event was held
in the unique, creative setting of the Museum of Old and New
Art (MONA), 12km out of Hobart – a venue that showcases the
largest private art collection in Australia. A perfect blend of wine,
food, art and business, the weekend signified the ultimate sensory
experience. The industry-leading line-up included social media
specialist, Troy Townsend of Tiger Pistol, Marketing Consultant
Amanda Stevens, plane-crash survivor Allana Corbin and Leesa
Smith of Beehive Creative. Supporting these inspiring speakers
was an expert panel consisting of Haircare Australia’s Creative
Director Lauren McCowan, Lorna Evans, Paul Dare of Dare Hair
and Belinda and Carl Keeley from Chumba Hair Concepts & Salon.
Amanda Steven’s presentation on strategies for doubling salon
retail results proved to be one of the most talked about aspects of
the Summit, alongside Troy Townsend, co-founder of Tiger Pistol’s
session on equipping small businesses with the tools to make big
noise in the social media space. Not to mention the inspiring Allana
Corbin delivering a message of pure strength whilst the expert
panel ignited thought and passion for the industry as a whole.
No conference is complete however, without the chance to mix
with like-minded individuals that share a common interest. Our
Prestige Partners were treated to a private guided tour of MONA,
an intimate wine tasting at underground winery, Moorilla, followed
by a cocktail dinner party at Franklin restaurant; complete with a
private showing of ‘The Shadows Calling’ exhibition by Patricia
Piccinini and Peter Hennessey.
EVENT
“The whole thing was so well put together.
What an amazing experience. We are so
thrilled to be a part of the Haircare family.
The best part was meeting and mingling
with so many other successful salon
owners that were all happy to share their
experiences and knowledge.”
Some of the biggest news from the Summit this year was the
announcement that Haircare Australia founders Jan and Geoff
Gauvin were celebrating 40 years in business. At a formal dinner
held at the Henry Jones Hotel, Jan and Geoff were presented with
a certificate to mark the momentous occasion by the Premier of
Tasmania. A chance for all to reflect on how far the hairdressing
industry has come and the Gauvin family's contribution. "The boys
are taking HCA to another dimension. The accolades belong to
them, they are Haircare. It's Brad, Garth and Ward. We're just on
the side now - it's not us, it's them" says Jan upon recieving their
award. The perfect end to what had been an insightful couple of
days, our Prestige Partners left the weekend feeling inspired and
reminded that they belong to a truly rewarding industry full of
like-minded and passionate people, and what's more, part of the
Haircare Australia family.
Haircare Australia’s Prestige Partner’s program is one driven by
partnership and a commitment to growing salon business. With
some new and improved business tools on the horizon, the
Prestige Partners program in 2016 is sure to be the biggest yet. For
further information about joining this exclusive program please
contact 1300 437 436.
HAIRCARE AUSTRALIA
13
F E AT U R E
SALON
STUDIO B
HAIR
DESIGN
CRONULL A
FOCUSED ON PROVIDING
AN UNRIVELLED SERVICE,
STUDIO B TAKES INSPIRATION
FROM THEIR HAIRDESSING
PEERS AND KEEPS ABREAST
OF THE CURRENT COLOUR
AND STYLING TRENDS.
S
tudio B is the ultimate success story
of young hairdressers, turning dreams
into a reality. Co-owners Brooke and
Amanda partnered with mutual passion for
the beauty industry and a collective vision to
build a sustainable successful salon business
whilst raising young families. Together, the coowners complement each other; with Brooke
driving the creative team and Amanda focused
on business management and marketing.
The team at Studio B work out of a new
sleek, modern boutique salon located in the
beachside suburb of Sydney’s south.
What do you love to do most in salon?
We are a colour studio, we live and breathe
colour and are obsessed with anything new
and on trend. Most of our colour work tends
to be balayage and we do a lot of painted hair
techniques, being located in a beach suburb
our clients love to be blonde and natural
looking. What is the one piece of advice you always
give your clients? Colour is upkeep, blonde
is maintenance. Don't expect that after a few
months your hair colour won't change (even
for a balayage). You need to come in at least
every 4-6 weeks for a fresh toner and make
sure you use proper homecare.
14
HAIRCARE AUSTRALIA
What is your big hair trend prediction for
summer 2015? Multidimensional, iridescent
colour and loads of pastels. Hairstyles will
be much longer this season with soft long
layers and the "lived in" look will be just as
big. What is your favourite Lakmé product
and why?
0/00! We literally cannot keep enough of
this product in our salon. If you haven't
played with this product (comes in gloss and
collage) you are missing out on some serious
hair magic. We have found so many uses for
it: removing colour build up, cleaning out old
brassy blondes, blending out any harsh lines
when hair painting, balayage and removing
bright vivid colours. Too often it's tempting
to reach for bleach, this product in many
cases alleviates that need. Being a Prestige Partner salon, why would
you recommend the initiative? The program
has a holistic approach which is great. Our
HCA rep Fati is so accommodating which has
meant that our business is performing better
than ever. The support from education both
in-salon (Billy is incredible) and from brand
educators, along with the exclusivity of the
luxe brands we stock are why we love being
connected to the Haircare family. studiobhair.com.au
@studiobhairdesigns
/StudioBHairDesign
STEP BY STEP
GET THE LOOK
1
tarting with clean hair, apply Moroccanoil Root
S
Boost directly to the roots and comb through. Add
a drop of Moroccanoil Treatment Light to the ends
to seal in shine.
2
Next,
rough dry hair, only smoothing out the front
and crown with a round brush. This will create extra
volume at the roots without flattening the rest of
the hair.
3
4
T
hen, using a straightening iron, like the Cloud Nine
Original Iron, randomly iron small pieces of hair to
break up the waves, creating a lived in style and a
“bent” hair effect.
5
Finish
ASHLEY STREICHER Moroccanoil
tarting from the nape of the neck, section hair and
S
wrap around a curling wand, like the Cloud Nine
Waving Wand. After each strand is rough-curled,
gently brush through with the Moroccanoil Boar
Bristle Classic Brush.
with a generous spritz of Moroccanoil
Luminous Hairspray for long-lasting hold and photoready shine.
EMMA STONE
AT THE ALOHA PREMIERE
For the premiere, Emma wanted to go with an
effortless look from head-to-toe. Taking inspiration from
the film’s Hawaiian, beachy locale, we decided on easy
and relaxed tousled waves with natural movement.
- Ashley Streicher
HAIRCARE AUSTRALIA
15
NEW
YORK,
NEW
YORK.
He adored New York City. He idolised it all out of proportion…
No, make that: he romanticised it all out of proportion.
Yes. To him, no matter what the season was, this was still a
town that existed in black and white and pulsated to the
great tunes of George Gershwin.
– Woody Allen, Manhattan.
F E AT U R E
EVENT
NewYork
S
T
U
D
Y
T
O
U
R
B
ack from the city so amazing they named
it twice; the Haircare Australia New
York Study Tour team are putting their
new found knowledge and experience to the
test. After a week of fashion shows, creative
workshops, celebratory drinks and a dash of
exploration, the group are now well versed in
the fundamental rights of passage amongst
New Yorkers. Really, how much more New York
can you get than experiencing Fashion Week
first hand?
In its third year, the NYST has again proven its
place as one of the most exciting educational
events on offer to Australian hairdressers.
The stellar line-up of activities, brands and
mentors are what makes the now annual
event an inspiringly unique experience. With
so many activities on offer, each day brings
something new that each attendee can
immerse themselves into. From working with
the Haircare Australia portfolio and uncovering
new skills, to learning about the fundamentals
of running a successful business, the tour is as
informative as it is inspirational.
Led by Haircare Australia Creative Director,
Lauren McCowan and her band of experienced
contributors, each attendee was able to
get up close and personal with some of
the most influential names in the industry.
Stimulating and thought provoking content
was rife throughout the tour, with each piece of
information perfect for implementation in any
salon. Having lived in New York herself, Lauren
knows first-hand what the city has to offer and
under the business mind of Ward Gauvin has
carefully crafted the tour to showcase the best
of the best.
“One of the key functions of the NYST is to
immerse you as a creative into all this city has to
offer, share and collaborate on the craft of hair,
while showing you new experiences in the city
that never sleeps” Lauren says of the NYST.
The highlight of the tour for many was no
doubt the once in a lifetime experience to
work behind the scenes at New York fashion
week. With Kenna Kennor directing for evo, the
NYST team created the perfect complement
to TOME designers, Ryan and Ramon’s Spring
Summer 2016 collection. The look, accurately
dubbed ‘freshly slicked’ provided a naturally
flawless, fresh out of the shower look. Working
behind the scenes at Fashion Week is a
defining experience for many stylists and being
able to participate in a week-full of amazing
opportunities alongside it only adds to the
NYST experience.
The NYST is all about offering a glimpse into
the minds of some of our best and brightest
ambassadors who have a long-standing love
affair with the incredible city that is New York.
With education at the heart, this tour is the
perfect platform for hairdressers from all walks
to life to experience the new and fantastic
opportunities on offer through Haircare
Australia and the NYST. »
Check out all of the tour images #NYST15
HAIRCARE AUSTRALIA
17
F E AT U R E
EVENT
NewYork
S
T
U
D
Y
T
O
U
R
THE TOUR
Day 1: Welcome Drinks
The team were wined and dined at the iconic Crosby
St Hotel for team introductions and a briefing on all the
activity planned for them.
Day 2: TOME
Kicking things off with a bang, the group were given the
chance to work backstage at TOME with Kenna Kennor
for evo, an amazing experience for all.
Day 3: PREMA Brunch
In a change of pace from the previous day, the team
were treated to a brunch with Francesco Ruggerino
and Dale Delaporte from the Prema group. The
brunch was about all things business related building
and inspiring long-standing teams and retaining and
growing clientele the focus.
Day 4: Creative Cutting
Anthony Edge and Marie Kieffer from evo worked
with the group demonstrating creative and innovative
cutting techniques, encouraging the group to really
step outside the box (in typical evo fashion).
18
HAIRCARE AUSTRALIA
Day 5: Creative Colouring
At Pembly salon in Soho, the group were treated to a
creative colour workshop with Cassie Harwood from
evo and Slim, the international educator for Olaplex. A
number of new innovative lightening techniques and
unique ways to offer them in salon were explored.
Day 6: Editorial Shoot & Moroccanoil Styling Session
For the final day, the team came together to push their
creativity to the next level with an editorial shoot with
James Hartley, Lauren McCowan, Mathieu Jacquet and
Bonnie Gilles from Oz Beauty Expert. The team were
then taken to Moroccanoil HQ for a styling class with
Violet Sainsbury and Michael Beltran. Straight from the
NYFW runway, Violet and Michael worked with the
team to recreate their favourite looks.
For the exclusive event wrap-up and the editorial shot,
look out for the next issue of INSTYLE magazine.
Keep up-to-date with information about the
2016 New York Study Tour by following Haircare
Australia on facebook/haircareaust and @haircareaust
on Instagram.
HAIRCARE AUSTRALIA
19
HER
SUMMER AND THE EFFORTLESSNESS THAT COMES FROM BEAUTIFUL, HEALTHY
HAIR IS THE BASE FOR THIS STORY. DIRECTLY INSPIRED FROM THE INDIVIDUAL
BEAUTY OF BROOKE AND OLIVIA - THE HAIR DIRECTION WORKS WITH EVO,
CLOUD NINE, OLAPLEX AND MOROCCANOIL TO CREATE
SUPERNATURALLY BEAUTIFUL BUT SIMPLE LOOKS.
Photographer - Michael Williams @M_wphoto
Creative Direction - Lauren McCowan
Photography Assistant - Jorge Rivera
Producer - Aidan McCowan
Makeup - Gemma Elaine
Hair Assistants - Shannon, Ying Sun, Carly - Togninis, Joe Burwin - Assembly Hair
Models - Brooke Madsen & Olivia Wells @ Vivien’s
Products used:
Moroccanoil Volumising Mousse
Cloud Nine Wand
evo love touch
Moroccanoil Luminous Hairspray
HAIRCARE AUSTRALIA
21
Photographic Collection 1
Olaplex
22
HAIRCARE AUSTRALIA
Products used:
Moroccanoil Styling Gel
Cloud Nine Waving Wand
evo helmut
evo love touch
Products used:
Moroccanoil Smoothing Lotion
Cloud Nine Waving Wand
Cloud Nine Original Iron
evo helmut light
evo end doctor
Products used:
evo helmut light
evo end doctor
Cloud Nine Original Iron
HAIRCARE AUSTRALIA
25
F E AT U R E
EVENT
SPRING SUMMER 2016
A WEEK WITH
MOROCCANOIL
FOR SUMMER 2016 MOROCCANOIL
GRACED US WITH SOME OF THE HOTTEST
HAIR TRENDS STRAIGHT FROM
NEW YORK FASHION WEEK.
MARCHESA
This modern and sophisticated chignon
captures the elements and intricate design
details of the Marchesa collection, which was
inspired by a botanical menagerie of caged birds
and cascading florals. Antonio Corral Calero
uses the signature Moroccanoil Luminous
Hairspray to perfect this flawless look.
ALTUZARRA
Odlie Gilbert for Moroccanoil crafted the perfect balance of sophistication
and undone street style for Altuzarra’s Spring Summer 2016 collection.
Reminiscent of the hair of a folk rock musician this twisted style is a summer
essential. Use Moroccanoil’s signature Hydrating Styling Cream, Heat Styling
Protection and Luminous Hair Spray to create this effortless chic look.
26
HAIRCARE AUSTRALIA
MONIQUE LHUILLIER
This slick, wet-look style features an unconventional knotted
bun that perfectly complements the texture at play throughout
Monique Lhuillier’s Spring Summer collection. Perfectly polished
yet slightly undone, this simple look is a beach essential. With a
little help from Moroccanoil’s Volumising Mousse and Glimmer
Shine Spray the wet-look is always at your finger tips.
FASHION WEEK
FAVOURITES
POLA THOMSON
This graphic hair look is inspired by the directional lines of Pola
Thomson’s collection. A combination of Moroccanoil’s Heat Styling
Protection and Luminous Hairspray are what gives this look the edge.
ZAC POSEN
Capturing the individual
personality of each model, four
hairstyles were created by Odlie
Gilbert for Moroccanoil. Each style
was created using Moroccanoil’s
Hydrating Styling Cream, Original
Treatment and Luminous Hairspray.
CUSHNIE ET OCHS
Mimicking the graphic lines and design elements found
throughout Cushnie’s Spring Summer collection, Antonio
Corral Calero designed a sleek, modern hairstyle that can
easily be translated off the runway. To achieve perfectly slick
hair, work the Moroccanoil Smoothing Lotion through your
hair after blow-drying to prevent fly-aways and achieve a
perfectly tamed mane.
HAIRCARE AUSTRALIA
27
Christmas
O N C LO U D N I N E
THE ORIGINAL IRON
THE WIDE IRON
LIMITED EDITION
LUXURY CASES DESIGNED BY
INCLUDES: A limited edition heat resistant carry case
& two Cloud Nine sectioning clips
NOW AVAILABLE
1300 437 436
F E AT U R E
SALON
GOLDS
SALON
BROADBEACH
WITH A RISE IN SOCIAL MEDIA
SIGNIFICANCE, GOLDS
SHOWS US HOW IT’S DONE
WITH AN ONLINE PRESENCE
THAT IS ON POINT.
S
tarting out life as a small barber shop with
two staff and evolving into a salon that
not only caters to men, but to women
and families alike, Golds is the epitome of
business success. After several relocations
to accommodate the growing needs of
the business, Golds is now firmly situated
beachside, in a space that exudes a cool,
Hampton’s inspired interior. A haven for its
beach-loving clients.
What is the number one tip you would give
to a hairdresser just starting out?
Be confident and back yourself!
What is your fave hairdressing tool/gadget?
The evo bruce bristle radial brush. Perfect,
solid old school brush.
What is your big hair trend prediction for
summer 2015? The return of the unnatural
curl… or maybe I am ahead of my time here so
let’s just say, men with fringes.
What is your favourite Moroccanoil product
and why? Intense Curl Cream because it brings
out the natural curl without the frizz and leaves
the hair with elasticity and smells delicious. A
great product for our Gold Coast weather.
Being part of the Prestige Partner program,
why would you recommend the initiative?
The marketing support, sales support,
education such as the Business Summit,
training and business support that this
program provides is a part of great old
fashioned service. That is what Golds is all
about; caring for one another and looking
after the complete picture.
@goldssalon
/goldsbarbersalon
You recently engaged with HCA partner
Tiger Pistol for social media – how has this
benefited your salon? It has boosted our
social media profile and brand awareness.
Traffic to our website had a huge increase
while our goals and targets for online
bookings increased beyond our expectation.
Social media is a powerful tool for brand
awareness and being a busy salon, it’s one
area that is really difficult to consistently be on
top off.
HAIRCARE AUSTRALIA
29
F E AT U R E
PRODUCT
TRACEY CUNNINGHAM
talks
SINCE LAUNCHING IN AUSTRALIA ONLY A FEW SHORT MONTHS AGO,
THE UNIQUE CHEMISTRY HAS MADE ITS MARK AS ONE OF THE MOST
INTEGRAL ITEMS IN EVERY SAVVY HAIRDRESSERS ARSENAL.
A
true
Olaplex
advocate,
Tracey
Cunningham is no stranger to voicing
her love of the single ingredient she
dubs her “super power”. Taking time away
from the likes of J-Lo, Drew Barrymore and
Khloe Kardashian, Tracey recently visited
Australia, touring the country with us to share
her Olaplex story.
Why do you think the hairdressing industry
has been so welcoming of Olaplex?
The dramatic results. It changes nothing
when colouring, but changes everything at
the same time. It gives people superpowers
to do things they could never do without
Olaplex. Hairdressers are always asking about
new things and the latest crazes. Olaplex isn’t
just a craze, it gives immediate real results. It’s
insurance and protection for salon work, and
that’s why the industry is rallying behind it.
What do you love about Olaplex?
Every single thing about it. You can use any
form of colour or bleach and Olaplex still
provides the same amazing results. You can
use Olaplex as a pre-colour-treatment, during
a chemical or colour service or simply as a
stand-alone treatment. As hairdressers, we
finally have the protection we’ve always been
looking for.
Who should be using Olaplex?
Any client that walks through the door. Virgin,
compromised or chemically treated, Olaplex
can help! It’s even great for people that have
curly hair that have lost elasticity due to
thermal or chemical damage. Olaplex softens
and smoothes hairs texture, so it’s perfect for
women going grey as well.
Which celebrity hair should we draw
inspiration from this season?
I specialise in natural wearable colour,
brunettes, blondes and redheads – they’re
great for every season. One of my clients,
Lily Aldridge has one of the most requested
ombré looks. Her colour has really opened
the door for brunettes. Balayage ends give
brunettes bright pieces to frame their face
and haircut while dark roots allow for minimal
maintenance without stripy highlights
popping out at the roots. Bryce Dallas Howard
provides great inspiration for anyone looking
to go red. She’s a natural red-head so I tend to
just top up her colour with a few baby lights to
soften the look. Charlize Theron is also a great
go-to blonde. I find that less is more when
highlighting, so I always pick up the same
pieces to maintain the dimension and prevent
the hair from going too blonde.
What recommendations should a colourist
be making when creating these types of look?
Always do a partial highlight from the root and
apply a gloss to soften highlights at the scalp
to give a more natural look, of course using
Olaplex during lightening. Clients should
always be sent home with Olaplex No. 3 to
keep the hair in the best possible condition.
What are the top three things you should be
discussing with your clients when they
go lighter?
1. Be clear on how long it will take to reach
their desired shade depending on the colour
and condition of the hair.
2. Always discuss which shades of blonde will
best suit their complexion.
3. Talk about the maintenance regime, make
sure they understand how to upkeep the look.
Follow Olaplex updates at @olaplexau #olaplexau
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HAIRCARE AUSTRALIA
BEFORE
AFTER
What was the inspiration for Sam’s look?
Sam’s hair needed a little TLC. She has super fine
hair and I know with all her modelling they use a
lot of heated styling tools on her. We started with
a complete Olaplex treatment to repair existing
damage and give us the best possible foundation
to work from. Then I lightened the hair around
her face. This look accentuates her youthful
complexion and gives a rich manageable depth
to her shorter hair. AFTER
BEFORE
What were your biggest considerations
when transforming Jodi’s hair?
When using Olaplex there really are no
concerns. Working with girls at my LA salon
that have very similar hair to Jodi made
her lightening a no brainer. Olaplex acts
like insurance, I don’t have to worry about
damaging her hair when we lighten. As
soon as I saw her and talked with her on
what I felt would work, she just enjoyed the
transformation. Even during a Sydney winter,
the subtle lightness of her hair keeps that
warm seasonal feeling. I see her going even
lighter this summer.
HAIRCARE AUSTRALIA
31
ALPHABET
COLLECTION
SS16
As we transition from the winter months to
spring, Lakmé’s Alphabet Collection draws
from the definite changing season within
Australia. A salute to our effortless beach
culture, urban being and creative freedom.
The beautiful, strong, feminine colours
used within this collection reflect a
bold personality with a subtle touch of
cheekiness. Tones like blonde marsala, misty
salmon, anti-ego darkness and biscuit dream
extenuate the strength of the Lakmé range.
Designed to inspire you to change, evolve
and get creative, this collection is innovative
in its palette and tailored techniques.
Visit haircareaust.com/education to book
your space with Belinda Keeley and the über
talented Chumba Team as they take you on
a seasonal journey with Lakmé’s Hot off the
Press workshops.
@lakmeANZ
#lakmecolour
Belinda Keeley
Chumba / Lakmé Ambassador
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HAIRCARE AUSTRALIA
FABULOSO PRO
IN 5 MINUTES
KEEPING COLOUR WORK ON POINT WHILE BOOSTING RETAIL SALES, ALL INSIDE
A BOTTLE OF FABULOSO PRO GOODNESS.
The genius that is this deposit-only, peroxide and ammonia free colour refresh and maintenance system provides the answer to every
coloured hair woe. Designed as an flexible three-step process, the fabuloso pro system starts with a simple colour service, followed
by a cuticle-sealing shine treatment and lastly your clients are left to take their own little piece of fabuloso pro home in a 100%
customised colour intensifying conditioner and colour preserve shampoo.
We sat down with fabuloso pro’s International Educator, Jay Kownacki to give us the low-down on this utterly fabuloso system.
1
4
Tell us a little about the fabuloso pro colour refresh
and maintenance system...
fabuloso pro is an amazing colour concept that allows
you to refresh clients hair in-between full colour services
and provide clients with a perfectly matched, personalised
colour maintenance conditioner. What is your favourite aspect of the system? My favourite aspect is the retail side of the system. Being
able to send every permanent and demi permanent
colour client home with a perfectly matched colour
maintenance conditioner ensures the longevity of the
clients hair and its condition.
2
5
Why would you recommend a salon implement
this system? The system itself allows you to offer new, unique services
into your salon and creates client loyalty through
customised retail.
Tell us a little about shine temptress. Temptress is a 3-in-1 treatment. It strengthens the hair,
moisturising it internally giving back the hair elasticity and
manageability, and seals and smooths the cuticle locking
in the colour and resulting in a glass like finish.
3
6
What makes fabuloso pro different? There is nothing like fabuloso pro on the market. The ability
to create endless semi permanent colours and customised
maintenance conditioners for your clients is limited only by
your imagination.
How do the new shampoos fit into the range?
Prime and preserve, the fabuloso pro shampoos, have
been specifically formulated to work with the unique
technology in the colour and ensure the best possible
results. Prime preps the hair for maximum colour deposit
and Preserve gently cleanses the hair ensuring that the
colour lasts as long as possible.
HAIRCARE AUSTRALIA
33
F E AT U R E
EVENT
RECOGNISED FOR THEIR EXEMPLARY BARBERING SKILLS, WORLD-FAMOUS
BARBERSHOP AND UNRIVALLED RANGE OF POMADES, SCHOREM BARBERS,
LEEN AND BERTUS HAVE SHAPED THE FACE OF MODERN-DAY BARBERING
AND HAVE STOPPED AT NOTHING TO SHARE THEIR PASSION AND LOVE OF
THE INDUSTRY WITH AUSTRALIA.
Presented by: Leen & Bertus (Schorem Haarsnijder En Barbier)
Photography: Jelle Mollema
F
rom the heart of Rotterdam, Scumbag
barbers Leen and Bertus hit Australian
shores to bring us their Cute and Cuddly
Creatures Tour. In a two-week long tour of
Australia and New Zealand, the barbers
shared their somewhat unconventional yet
amazingly brilliant approach to all things
business and barbering. While providing
us with an insight into their world, we
shared a bit of good old Aussie culture and
gave them an insight into our flourishing
barbering scene.
Kicking things off with a bang, we took the
renowned barbers on a tour of Melbourne’s
top barbershops in a bid to showcase the
different styles of barbering; the standard
of which left even these great barbers
humbled. Throughout the tour, Leen and
Bertus visited many barbershops, giving
them the ability to experience the Australian
barber culture first hand and see how the
Schorem and Reuzel legacy is extending
across the globe. »
HAIRCARE AUSTRALIA
35
Amongst parties, brewery visits, sightseeing,
tattoos and barber battles, the Schorem
Boys put on four impressive live shows
in Melbourne, Sydney, Brisbane and
Auckland. With four incredible venues
and performances, each audience was
given an insight into the spirt of barbering
according to Leen and Bertus. An eclectic
mix of classic style and boyish banter, there
were no better people to depict such an
interesting tale. Taking it back, the boys,
mainly Bertus, the chattier of the two,
gave us glimpse into what life is really like
at Schorem. From chewing the fat with
clients to the intricate detailing that went
into the creation of Schorem, there was no
stone left unturned.
From the outset, we were told that the
shows weren't about the haircuts and any
talk of ‘hair shows’ was forbidden. Leen
and Bertus are firm believers that what they
do isn’t worthy of a show, all they want
to do is share their story and passion for
providing men with a place to escape, a
place that brings back the essence of being
social. The most basic ideal portrayed
throughout the shows was that good old
fashioned conversation needs to be at the
heart of every barbershop. “Everyone these
days is on social media, but to me that’s
anti-social. Sure, people come to us for a
haircut but it's social interaction they need”
claims Bertus. If it’s social interaction you’re
looking for then Bertus is your man. The
self-proclaimed ‘creative one’ immerses
himself into chatting with his clients, and in
the case of the Cute and Cuddly Creatures
Tour, audiences of 200 plus. While Leen
powers through a number of cuts on stage,
amidst the jokes and storytelling Bertus is
able to complete one. It’s clear to see who
the businessman in the relationship is,
making a truly perfect pairing. »
36
HAIRCARE AUSTRALIA
With the help of a few carefully placed
props, a few beers and the hilarious
improvisation from the Scumbags
themselves, the audiences were given
the chance to experience that famous
Rotterdam barbershop for themselves.
Everything about the shows exuded
authenticity, in the same way their
carefully created shop and range
of pomades do. In a room full of
hairdressers and barbers alike, inspiration
was rife, if not from the cutting, then
from the passion that brought Schorem
to fruition. The inspiration of building
success from something you love. The
word Schorem roughly translates to
‘assholes’ in Dutch, yet the dedication
and professionalism this dynamic duo
show is more genius than ‘asshole’-like.
Leen and Bertus are the first to admit
that they’re not everyone’s cup of tea but
they embrace it. Their mission is to be the
most authentic versions of themselves
and hope that they inspire at least one
person to follow their passion and love
what they do. A mission that they have
proven to be hugely successful in so far.
@reuzel
@schorembarbier
#schoremlive
#pigsontour
HAIRCARE AUSTRALIA
37
F E AT U R E
ARTIST
15 MINUTES WITH
JULIE ISOBE
EVO’S INTERNATIONAL EDUCATION
DIRECTOR AND ADMIRED HAIRDRESSING
SUPER STAR TALKS ABOUT WHAT TO
EXPECT FROM EVO IN THE COMING
MONTHS AND THAT ONE TIME IN IBIZA….
Where did it all start for you? What made you
become a hairdresser? I’m a born hairdresser! It’s
all I ever wanted to do. I used to throw tantrums
at age 5 as I would take ‘looks’ into the salon
and make them cut my hair a certain way - I had
a Lady Di hair cut at age 5. I would beg my mum
to leave me in the salon to sweep hair when she
went grocery shopping. I was a Saturday girl at 12
½ years of age.
What drives your passion for hairdressing? I have
passion because I believe. I believe this is the
greatest industry in the world – we can do so much
and touch so many people. I believe in hairdressers,
it’s a hard unglamorous job, we touch all walks of
life and come from all walks of life, we are day
makers, and we help people see beauty. It’s easy to
have passion when you have a strong belief.
What have been some of your career highlights?
First and foremost being blessed enough to travel
and work all over the world which has allowed
me to see the difference in hairdressing in every
country.
What is your favourite thing about the hair
industry? The hairdressers. We are many and we
are one. We are different tribes. We walk in all kinds
of shoes and are strong and have opinions. We can
spot each other in the grocery store.
What do you love about evo? The list is too
long. Truth, beauty and justice – it’s freeing. I’ve
been a part of the development of many products
and I have to say that evo products are the best
I have ever used. The humour in the marketing
and because we do tell the truth and are not into
gimmicks; along with the passion of the family.
What can we expect to see from you in the New
Year? It’s a very exciting time for evo. Grant (Norton)
has done a great job with the education program
to date. It’s exciting to be able to build from what
was already created. You will see big changes to
evo education classes, totally different content
that’s taught in a more interactive way. And a new
range for evo, ssshh! The rest you will have to wait
and see…
38
HAIRCARE AUSTRALIA
"I believe this is the
greatest industry in
the world"
What is your big hair trend prediction for summer
2015? Product. Gel specifically, it's coming back
strong. Used for a more sophisticated wet look
and on purpose hair. Hair that's been ‘done’ but just
slightly. People are using more tools.
What don’t we know about you? I used to be a
gogo dancer in Ibiza in summer 1996.
What 3 things would you take to a desert island
and why? Does it have wifi? If it has wifi a smart
phone. Gotta keep connected. evo bubbles (pink)
they make me happy and smell great; and my
family because I can face anything when I have my
man beside me. If I can’t have my phone it would
have to be SPF100.
What’s the worst hairstyle you’ve ever had?
Honestly I don’t think at the time of the hairstyle
I’ve ever had a bad one - but looking back? Frosted
80’s hair with a huge fringe… or that time I was
blonde on top and red at the nape.
Where is your favourite place to travel? Home…
ahhh. I love Asia. Anything and anywhere. I actually
think I am Asian. I married one and grew one inside
my tummy, that makes me Asian. I love how you
can smell Asia when you fly into any country.
HOLLANDS FINEST
POMADE
Designed to do exactly what the tin says, Reuzel’s quartet is
the perfect pomade compliment to any barbershop.
I
n an industry so focused on supporting
traditions, Reuzel sits at the helm with its
cult-like following. Maintaining it’s old school
charm and iconic character Reuzel has earned
it’s place on every barbershop shelf.
Reuzel was born as the result of Schorem
Haarsnijder En Barbier founders, Leen and
Bertus creating their own pomades after their
globally sourced, niche pomades became
increasingly harder to source. The pair needed
a product that would stand the test of time,
just as the classic cuts they create every day
do. Something to complement their work
and preserve the traditionalisms that run
through the Schorem blood. Digging deep
into the history of pomades, Reuzel came to
be as a big fat wink to the days when barbersurgeons were using pomades made out of
animal fat to close wounds after bloodletting
and amputations. Once scented with apples
to masque the smells of animal fats and blood,
Reuzel has carried on tradition with the subtle
hints of apple throughout the range. This once
putrid combination of apples and pig fat are
what has shaped the pomades that we all know
and love today.
These impeccable quality pomades are now a
four strong offering with the addition of the Pink,
a heavy-hold counterpart of the Green and the
Blue, the strong-hold of the Red. The new pink
pomade is a wax and oil based pomade that
smooths, provides a medium shine and flawless
heavy hold. It’s the perfect pomade for creating
barbering classics like pompadours, quiffs,
contours as well as the latest fashion textures.
Suitable for normal to think hair, Reuzel Pink
provides a heavy, strong hold that completely
transforms hair, making it easy to mould into
any shape. In keeping with tradition, the Pink is
scented with signature pomme fragrance with
a hint of salsa.
Reuzel Pomade in the Blue can is packed with
high shine and strong hold, it’s a water soluble
pomade that holds like a heavy wax yet rinses
out as easily as a gel. This super concentrated
pomade works on any hair thickness or texture
and creates a polished look for any hair style.
From high pompadours and quiffs to tight slick
backs, Reuzel Pomade Blue can handle it all.
Reuzel Pomade Blue retains its pliability in the
hair throughout the day and never hardens or
flakes and is perfectly blended with a subtle
warm vanilla wood. Once only available at
Schorem, the Green, Red, Pink and Blue are
now available to discerning gentlemen and
crazy scumbags worldwide.
To become a Reuzel stockist:
visit haircareaust.com or call 1300 437 436.
reuzel.com.au
HAIRCARE AUSTRALIA
39
THE BLONDE EDIT
BANISH BRASSY BLONDES AND BROKEN
BONDS WITH THE PERFECT TAKE-HOME
ESSENTIALS TO KEEP YOUR HAIR LOOKING
FRESH ALL SUMMER LONG.
1.
4.
3.
2.
5.
6.
7.
8.
11.
9.
10.
40
HAIRCARE AUSTRALIA
1. MOROCCANOIL Clarifying Shampoo, $37.95
2. OLAPLEX Hair Perfector No. 3, $49.95
3. MOROCCANOIL Light Treatment, $59.95
4. LAKMÉ Ultra Clair Shampoo, $25.95
5. EVO Great Hydrator, $29.95
6. FABULOSO Platinum Blonde Conditioner, $39.95
7. EVO Mister Fantastic Hair Bungee Blonde 6 Pack, $8.95
8. FABULOSO PRO Conditioner Base with Platinum Pigment, $39.95
9. EVO Icon Welder, $29.95
10. FABULOSO PRO Preserve Shampoo, $32.95
11. LAKMÉ Ultra Clair Treatment, $42.95
All RRP prices include GST, prices as of October 2015 and subject to change without notice.
STEP BY STEP
GET THE LOOK
1
low-dry hair roughly, using
B
fingers to lift from the root to
create texture and volume.
2
ake deep vertical sections
T
and begin to curl the hair
using the Waving Wand from
the mid-lengths to ends.
3
aking random sized-sections,
T
work around the head,
curling away from the face.
TIP: Use the Micro Wand
on the top sections for a
tighter curl.
4
url one section at the front,
C
forward over the face to
achieve more volume in the
finished style.
5
ake fingers through the hair
R
to breakup the waves. Tip
head upside down and give
the hair a good shake to add
movement and volume.
6
mooth one side of the
S
hair under the part and pin
behind the ear.
RENYA XYDIS Cloud Nine
ELEANOR
PENDLETON
RENYA XYDIS RECREATES
PHOEBE TONKIN'S ELLE COVER
ON ONE OF OUR FAVOURITE
BLOGGING SENSATIONS.
HAIRCARE AUSTRALIA
41
12 days of CHRISTMAS
With christmas just around the corner it's time to start thinking about the perfect gifts. Haircare Australia has christmas
2015 all wrapped up with these extra-special christmas packs.
2.
1.
EVO
Who's Your Daddy Gift Set, $32.95
6.
MOROCCANOIL
125ml Original Treatment With Beach Bag, $59.95
5.
OLAPLEX
Travelling Stylist Set (professional use only)
EVO
Mr. Magnificent Gift Set, $32.95
8.
EVO
calm-dry follicles unite, $59.90
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HAIRCARE AUSTRALIA
3.
4.
CLOUD NINE
Limited Edition Original Iron Gift Set,
$315.00
7.
FABULOSO
Colour Fluffer Christmas Lover Gift Set,
$39.95
MOROCCANOIL
Christmas Repair Gift Set, $83.50
9.
OROCCANOIL
M
Smoothing Gift Set, $99.95
10.
11.
12.
EVO
Tease The Season Volume, Care
and Calm Gift Sets, $59.90ea
All RRP prices include GST, prices as of October 2015 and subject to change without notice.
HAIRCARE AUSTRALIA
43
F ORMUL A NO. 2210
*P E A NU T BU T T E R *
SALON SERVICE: 3g orange colour intensifier
and 0.5g violet colour intensifier and 0.5g chocolate
colour intensifier + 16g retail conditioner base
RETAIL SERVICE: 230ml retail conditioner base*
+ 7g orange colour intensifier and 1g violet colour intensifier
and 1g chocolate colour intensifier + 11g conditioner base
*choose between volume and repair conditioner base depending on hair type
offer new professional services, create new colour business and increase client loyalty with evo fabuloso pro / call 1300 437 436 * fabulosopro.com
®
™