Coffee

Special
annual
rep ort:
state
of
the
coffee
service
industry
Coffee
sales
rise,
so do
costs
State of the Coffee Service Industry
In the second half of 2013 and start of 2014, the
majority of office coffee service providers saw
increased revenues, however, an increase in green
coffee bean prices and many locations with tight OCS
budgets kept the growth moderate. New trends include
local roasters and bean-to-cup single-cup brewers.
By Emily Refermat, Editor
Automatic Merchandiser
VendingMarketWatch.com
September 2014
O
sponsored
Overall, the revenue for the office
coffee service segment continued to
climb this year reaching $4.5 billion.
While this is modest growth compared
to the year before, it is still a record
high for the last decade (chart 1).
Operators report four main reasons
for the rise in coffee sales. In areas
where the economy is improving,
the number of workplaces offering
a beverage program to employees as
a perk increased. Growing employee
numbers at existing locations also
increased OCS revenues. A third reason for better coffee sales is the strong
demand for single-cup among consumers. Finally, OCS providers report
that the consumer is more educated
than ever before about the quality of
coffee they drink. If quality and variety is important to the location, these
OCS customers are demanding better
coffee options and are willing to pay
the higher price per cup.
The findings of the 2014 Automatic Merchandiser State of the
Coffee Service Industry report are
based on input from more than 180
operators from across the U.S. who
reported on their OCS businesses.
Full-line vending operators, OCS
operators who offer vending and
OCS-only operators provided the data
and insight into the coffee service
channel, which continues to break
sales records for a fourth straight year.
OCS pulls up totals
A majority, 71.2 percent of OCS providers reported a rise in total operation sales over the last 12 months,
in addition to increased coffee sales
(chart 2). OCS was reported as the
strongest segment of companies’
growth. Many operators indicated
that increasing coffee sales balanced
out stagnant or declining segments,
such as vending. Although OCS
sales increased, operators saw tighter
margins due to the high price of raw
green coffee. Since April of 2011,
the cost of green coffee has mostly
dropped, according to the International Coffee Organization (ICO),
see chart 3. However, the price of
green coffee spiked in April of 2014
to $1.70 per pound, up nearly 70
cents from the last quarter of 2013.
The price has since gone down in
the last several months, but OCS providers are unsure what to expect of
green coffee prices for the remainder of 2014. Some coffee-growing
countries have reported that crops
are being destroyed by drought and
leaf rust while others report having
a surplus of green coffee. The volatile
green prices make it difficult for OCS
operators to plan and execute price
adjustments to their coffee and service this year.
Many operators reported raising
prices and absorbing the increased
BILLIONS OF DOLLARS
Chart 1: OCS revenues – 10-year history
5
4
3
3.56
3.74
3.92
4.11
3.93
3.73
3.93
4.12
4.33
4.50
2
1
0
04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14
Automatic Merchandiser
by
VendingMarketWatch.com
September 2014
The average
price charged
to consumers
for coffee
increased
over the past
12-months
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Chart 2: Operator sales change, 4-year review
● Sales Rose ● sales Declined ● No change
6%
12%
9%
17%
16.8%
14.5%
22%
77%
66%
76.5%
2011/12
2010/11
12%
71.2%
2013/14
2012/13
Chart 3: Composite green coffee prices, 2010 to June 2014
200
150
100
2011
2012
Source: International Coffee Organization, London, U.K.
2013
Jun
Jul
Jan
Feb
Mar
Apr
May
Oct
Nov
Dec
Apr
May
Jun
Jul
Aug
Sep
Jan
Feb
Mar
Dec
Oct
Nov
Jul
Aug
Sep
Jan
Feb
Mar
Apr
May
Jun
Oct
Nov
Dec
0
Apr
May
Jun
Jul
Aug
Sep
50
Jan
Feb
Mar
CENTS PER POUND
250
2014
Chart 3B: How rising costs are being handled, 5-year review
● Raising prices
● Absorbing
● Combination
● Other
1.3%
6.5%
12.1%
24.2%
48.5%
15.2%
2009/2010
38.3%
48.2%
48.9%
34%
13.6%
17%
2010/2011
2011/2012
53%
30.4%
9.8%
2012/2013
23.1%
63.5%
12.2%
2013/2014
*Other includes changing product mix, divesting business, workforce changes, etc.
costs at the same time (chart 3B),
due to competitive pressures from
other operators, paper supply companies and direct competition from
single-cup cartridge manufacturers.
Prices per cup increased from
2013 to 2014, although not by a
significant amount. The national
average revenue for fractional pack
Automatic Merchandiser
coffee was relatively flat at 13 cents
per cup, compared to 12.9 cents the
year before (chart 4B). Single-cup
revenues increased, with prices up
3.4 cents to reach 46.5 cents per cup.
Higher costs of coffee and location price point demands are affecting the types of coffee operators are
selling. In the past year, OCS pro-
VendingMarketWatch.com
September 2014
viders report an increase in private
label coffee, which is generally a
less expensive option than premium
national brands, which slipped in
share of sales for 2013/2014.
Local roasters meet demands
Possibly a more surprising category
change, however, is the emergence
Special
annual
rep ort:
state
of
the
coffee
service
industry
Operator pricing activity
Chart 4A: Operator pricing activity, 5-year review
● Raised prices ● Lowered prices ● No change
YesYesYes
40%
40%
40%
40%
40%
1.8%
1.8%
1.8% 1.8%
1.8%
Yes
Yes
10%
10%
10%
10%
10%
51.4%
51.4%
51.4% 51.4%
51.4%
45.7%
45.7%
45.7% 45.7%
45.7%
24.5%
24.5%
24.5% 24.5%
24.5%
88.2%
88.2%
88.2% 88.2%
88.2%
1.5%
1.5%
1.5%
1.5%
1.5%
74%
74%
74%
43.3%
43.3%
43.3%50%
43.3%
50%
43.3%
50%
74%
74%
14.3%
14.3%
14.3% 14.3%
14.3%
6.7%
6.7%
6.7%
2009/2010
2009/20102010/2011
2010/2011
2010/2011
2010/2011
2009/2010
2009/2010
2009/2010
2010/2011
of local roasters accounting for
12.5 percent share of sales in OCS
(chart 5). This is the first year that
the AM 2014 State of the Coffee Service report has included local coffee
brands. The decision to include local
roasters was based on early indicators of this growing category. Locally
roasted coffees are usually less
expensive than national, comparable
roasts and blends of the same gram
per cup. In addition, operators note
that local roasters are able to provide a better tasting coffee as there
is less time between its roasting and
consumption. Part of the popularity
of local coffee brands is the ‘local’
aspect. Several operators stated that
customers like to support their community, and locally sourced coffee
can be a positive way to do so.
Single-cup remains
strong contender
Single-cup was added as another segment of OCS sales in the AM 2014
State of the Coffee Service Industry
report. Operators note that over the
past year, single-cup has driven revenue increases, but lowers the profit
margins in doing so. Single-cup coffee
accounts for over 13 percent of OCS
sales (chart 5). That is more than the
12.5 percent from local coffee brands
and approaching the nearly 20 percent share of sales of national and
private label coffees.
Automatic Merchandiser
50%
50%
49.2%
49.2%
49.2%50%
49.2%
50%
49.2%
50%
6.7%
6.7%
.8%
.8%
.8%
15
12
10.8¢
11.7¢
12.9¢
13¢
9
7.1¢
7.7¢
7.7¢
7.8¢
8.0¢
7.9¢
3
0
04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14
Chart 4C: Revenue per cup, single-cup coffee, 4-year review
Revenue
2010/2011
42.5¢
2011/2012
41.8¢
2012/2013
43.1¢
2013/2014
46.5¢
Chart 5: % OCS sales by product category, 5-year review
Private label coffee
Local coffee brands
National brand coffee
Value frac packs
Espresso/cappuccino
K-cups
Other single-cup
Other coffee*
Total Coffee
Other hot beverages
Soft drinks/juices
Bottled/filtered water
Creamers/sweeteners
Cups/paper products
Other
09/10
39.69%
10/11
28.11%
11/12
28.23%
12/13
18.24%
21.4%
26.92%
28.08%
24.37%
4.94%
3.6%
3.77%
5.38%
4.63%
70.66%
7%
3.5%
4%
5%
5.5%
4%
12.07%
70.7%
4.9%
5.39%
5.7%
5.63%
5.41%
2.27%
9.86%
69.94%
5.54%
5.73%
4.75%
6.62%
6.17%
1.25%
17.36%
65.35%
6.39%
6.57%
7.29%
6.48%
6.51%
1.88%
*Includes flavored, whole bean and varietal.
VendingMarketWatch.com
.8%
.8%
2011/2012
2011/2012
2011/2012
2011/20122012/2013
2012/2013
2012/2013
2012/2013
2012/2013 2013/2014
2011/2012
2013/2014
2013/2014
2013/2014
2013/2014
Chart 4B: Revenue per cup in cents per cup, Fraction pack
plumbed in/pourover coffee, 10-year review
6
50%
50%
September 2014
13/14
21.79%
12.5%
21.88%
3.45%
1.85%
7.94%
6.02%
4.75%
80.18%
3.97%
1.79%
3.92%
5.24%
4.48%
0.41%
thermal
Special
annual
rep ort:
13.8%
11.6%
state
of
the
Single cup
coffee
19.8%
20.1%
22.3%
service
industry
Chart 6: Plumbed-in, automatic and thermal as % of total, 4-year review
● Pourover glass pot ● Automatic glass pot ● Plumbed-in glass pot
● Plumbed-in thermal ● Pourover thermal ● Automatic thermal ● Single-cup
15.8%
19.8%
17.1%
12.9%
20.1%
12.3%
2.2%
12.1%
24.4%
20%
21%
13.1%
9.6%
2010/2011
10.4%
3.1%
2011/2012
As single-cup coffees increase in
sales, so does the placement of singlecup brewers. Countertop, brew-bythe-cup machines account for 22.3
percent of brewers placed on location
in 2013/2014 (chart 6). As single-cup
is more expensive per cup than other
types of thermal and pourover OCS
options, that likely kept the increase
in single-cup brewer placements modest with only a 2.2 percentage-point
increase over the prior year. Despite
22.3%
11.3%
13.8%
20%
11.6%
2012/2013
the number of placements, operators
unanimously report that locations are
inquiring about single-cup options
and prices when searching for coffee
service. Operators have seen consumers enthusiastically use single-cup
systems when locations are willing to
pay for that higher cost option.
Cartridge-style brewers from
well-known manufacturers are still
the leaders in the single-cup brewer
OCS marketplace. Key benefits of
20.1%
7.4% 18.3%
16.5%
5.5%
12%
8.3%
2013/2014
these machines include brand recognition of the coffees available for
these systems and their ability to
brew coffee-based specialty drinks
and personalized beverages.
Some locations do not have the
budget to offer cartridge single-cup
options to their employees, but operators are finding other less expensive
ways to give them what they want.
One option operators are offering
at locations with tighter budgets is
Chart 7: Estimated marketshare of single-cup brewer placements in the U.S., 5-year review
Marketer
Bodecker Brewed
BUNN
Product(s)
Bodecker
Single serve pod brewers
Cafection
Cafejo
Crane
De Jung Duke
Avalon
Cafejo
Café System, Genesis
Virtu
Filterfresh
Grindmaster
Keurig
Kraft
LaVazza
Mars Drinks
Newco
Rheavendors
Saeco USA
Sara Lee
Starbucks
Suncana
Filterfresh
Grindmaster
Keurig
Gevalia, Tassimo Professional
Espresso Point, Lavazza Blue
Mars Drinks (Flavia)
Smartcup, Freshcup, CX-3
Rhea, Cino,
Saeco, Estro
Douwe Egberts
Starbucks
PodPro
Technologies Coffea Coffea
VE Global Solutions Venus, Cypris, Juno, Prosyd
Wolfgang Puck
Wolfgang Puck
Other
Automatic Merchandiser
VendingMarketWatch.com
2009/10
2010/11
2011/12
0.29%
0.23%
0.26%
0.36%
0.00%
1.60%
-0.36
3.69%
2.31%
1.24%
4.10%
2.20%
1.11%
3.89%
2.36%
0.95%
1.98%
2.35%
1.34%
3.25%
0.00%
0.31%
0.80%
1.27
-2.35
-1.03
2.08%
1.38%
36.79%
0.60%
2.12%
35.50%
0.30%
0.44%
2.69%
0.42%
0.92%
1.65%
1.26%
43.00%
0.66%
1.98%
31.80%
0.31%
0.35%
2.21%
0.51%
0.81%
1.43%
1.35%
46.23%
0.81%
1.68%
30.13%
0.41%
0.33%
2.00%
0.44%
0.75%
4.69%
2.93%
6.03%
0.14%
46.22% 39.62%
2.91%
3.85%
2.12%
0.40%
23.41% 37.52%
2.15%
1.72%
0.05%
0.00%
0.61%
0.03%
1.67%
1.94%
1.64%
2.60%
0.53%
-1.76
-5.89
-6.60
0.94
-1.72
14.11
-0.43
-0.05
-0.58
0.27
0.96
0.03%
2.00%
0.60%
0.35%
0.16%
1.91%
0.15%
0.27%
0.22%
1.64%
0.31%
0.22%
September 2014
2012/13 2013/14
0.03%
0.12%
0.38%
0.76%
0.00%
1.90%
0.11%
0.75%
% Change
-0.03
0.59
-0.27
-0.01
Special
annual
rep ort:
state
of
the
coffee
service
industry
Chart 8: Percent of net sales by location type, 5-year review
● Offices ● Industrial Plants ● Restaurants, delis, bakeries ● Convenience stores
● Government/military ● Schools/colleges ● Retail outlets ● Other (Health care/hotels)
3%
5%
1%
1.4%
4.8%
1.5%
3.5%
6%
8%
7%
54%
7.6%
6.2%
2009/2010
2.1%
5.2%
5.4%
6.9%
4.5%
55.4%
18.5%
16%
1.9%
3.8%
3.3%
5.2%
48.8%
7.2%
6.3%
15.1%
55.8%
18.7%
2010/2011
2.7%
5.4%
3.5%
10.1%
2011/2012
10.5%
45%
8.3%
7.3%
17.3%
2012/2013
2013/2014
Chart 9: Account populations by size
bean-to-cup systems which are slowly
gaining market share (chart 7). Beanto-cup systems allow whole-bean coffee to be stored in a hopper attached
to the machine. When45.7%
a user wants
a cup of coffee, the beans are ground
and the coffee is prepared instantly
54.3%
to the user’s specifications. Many of
these units have a touchscreen that
can enhance the user experience.
And
2009/2010
because the bean-to-cup system uses
whole beans, the cost per cup is lower
than prepackaged single-cup options.
Pod brewers are also showing
positive growth. They offer the
convenience of prepackaged cartridges and since they are made
2.7%
● Less than 10
11.8%
7.3%
● 11 to 14
● 15 to 19
10.9%
11.8%
38.3%
● 20 to30.5%
29
● 30 to 49
16.4%
17.3%
68.3%
61.7%
● 50 to 74
21.8%
● 75 to 99
● 100 or more
2010/2011
6%
13%
13%
38.7%
22%
20%
2011/2012
2012/2013
with filter-like paper instead of
plastic, are considered more environmentally friendly than many
cartridge-style single-cup options.
Pods are often less expensive than
cartridges as well.
2%
4%
32.6%
20%
61.3%
67.4%
2013/2014
2013/2014
2012/2013
Locations vary
While many OCS customers are
asking for better quality coffee or
single-cup options, there is still the
nagging issue of the price a location
is willing to pay for coffee service.
Fuel Charge Activity
Chart 10a: Company billed customers for fuel, 5-year review
● YES ● No
45.7%
30.5%
54.3%
2009/2010
38.7%
38.3%
68.3%
Chart 10B: Average amount
charged for fuel per delivery,
5-year review
2011/2012
5
4
61.3%
61.7%
2010/2011
$3.50
$3.80
$4.15
32.6%
2012/2013
$3.94
$3.91
3
2
1
0
2009/10 2010/11 2011/12 2012/13 2013/14
Automatic Merchandiser
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September 2014
67.4%
2013/2014
0
Chart 11a: Have added or reduced
staff in the last 12 months
Sales
83%
Sales
9%
32%
0.8%
15%
46%
11.1%
Repair
Warehouse
Office
2013/2014*
2012/2013*
Delivery
0.8%
58.3%
9%
32%
16.7%
15%
18.1%
46%
14.2%
55.6%
Other
11.1%
0%
0%
0%
0%
sales, decreased from 48.8 percent to
45 percent in 12 months (chart 8).
This drop is likely due to the increase
in other types of locations. Operators report an increase percentage of
their OCS sales coming from industrial plants, restaurants, convenience
stores, schools and retail, supplanting those from offices.
Coffee providers who served
large military and government
accounts this past year reported revWarehouse
Other
enue declinesOffice
as a result of
the government shutdown.
11.1%
11.1%
11.1%
Other
55.6%
bottom line doubled in 2013/2014
(chart
9). In contrast, operators
60
indicated that for the past year,
50
they
reduced service most often at
accounts
with 11 to 49 employees
40
due to the layoffs and financial challenges at those locations. Larger
30
accounts, those with 50 or more
20
employees,
saw the biggest increase
in share of sales.
10 One interesting data point related
to0 the growth of coffee service sales
Repair
is the Sales
decline in Delivery
sales in office
locations. That segment, as a share of
11.1%
16.7%
58.3%
11.1%
Repair
Warehouse
Office
2013/2014*
2012/2013*
Delivery
55.6%
16.7%
16.7%
0
Other Sales
55.6%
0%
0.8%
10
55.6%
0%
20
25%
0%
11.1%
11.1%
30
25%
11.1%
25%
40
55.6%
55.6%
50
58.3%
● 2012/2013 ● 2013/2014
60
9%
15%
32%
18.1%
46%
14.2%
44%
33%
Repair
55.6%
11.1%
48.2%
49.4%
Warehouse
2009/2010
Automatic Merchandiser
49%
51%
50.5%
49.5%
60.8%
39.2%
0%
0%
Delivery
60%
2.4%
2.4%
25%
37.1%
0%
11.1%
11.1%
KNOW
16.7%
2.9%
● YES
● NO
● Don’t
0%
55.6%
11.1%
Chart 12A: Have added products that address environmental concerns, 5-year review
58.3%
24%
52%
Other
Chart 11c: If reduced staff, which areas?
83%
Operators said locations are either
price sensitive, meaning they won’t
pay above a certain amount for
coffee service, or they want more
products and better service and are
willing to pay more money for it.
Compared to previous years, operators indicate that fewer locations
are balancing coffee service costs
versus service demands. If the location’s decision comes down to the
price of the coffee service, operators
have found it difficult to price the
coffee for
good margins.
Delivery
Repair
Warehouse
Office
Some good news is that the
number of workplaces wanting to
offer coffee service has increased
in the past year. More than half,
57.7 percent, of OCS providers
report
more locations in
11.1%serving
11.1%
2013/2014 than in the previous
year. Only 8.7 percent of25%
operators
indicated
they
decreased
coffee
ser55.6%
55.6%
58.3%
16.7%
vice at locations.
Of the locations adding OCS service, many 11.1%
were small workplaces
with less
than 10 employees.
The
2013/2014*
2012/2013*
share of sales this type of location
contributed to the OCS providers’
55.6%
24%
2013/2014
0
Sales
Office
25%
44%
40
20
Sales
11.1%
33%
36.8%
10.3%
2012/2013
Warehouse
60
0%
6%
Repair
52%
52.9%
Delivery
● 2012/2013 ● 2013/2014
100
80
35.1%
2012/2013
2013/2014
coffee service industry
the
Chart 11b: If added staff, in which areas?
● Added ● Reduced ● No change
59.1%
18.1%
of
14.2%
s t20a t e
33%
rep ort:
58.3%
annual
24%
Special
44%
52%
40
Office
Other
2010/2011
VendingMarketWatch.com
September 2014
2011/2012
2012/2013
2013/2014
Special
annual
rep ort:
state
of
the
coffee
service
chart 12B: Products added that address environmental concerns,
5-year review
industry
20
10
0
Recycled products Water filtration
(cups, filters,
devices to reduce
pods, utensils)
bottled water
Coffee with
sustainability
features
* Includes multiple mentions
40.2%
40.2%
2012/
2013
2012/
2013
Other
38.8%
38.8%
61.2%
61.2%
2013/
2013/2014
2014
* 2012/2013
includes multiple
mentions
greater array of nontraditional OCS
products, especially in urban areas.
preferences and the ability to create coffee-based drinks. A saturated
marketplace remains a challenge for
operators especially among price-sensitive locations who shop for the lowest cost without regard for service or
quality. Still, local roasters and beanto-cup systems are some tools operators are using to satisfy the end user’s
gourmet coffee palate while meeting
Coffee ends strong
OCS providers had another good
year. The improving economy has
resulted in locations increasing
employee counts and refocusing on
coffee as an employee benefit in the
workplace. Single-cup is gaining
market share and increasing sales as
more users focus on individual taste
Automatic Merchandiser
● NO
Large offices are also demanding a
Consumers demand
better coffee
Consumers are more educated about
coffee than ever before and opting for
gourmet coffee choices. The National
Coffee Association (NCA) reports that
34 percent of Americans consume a
gourmet coffee beverage daily, up from
31 percent in 2013, according to the
NCA National Coffee Drinking Trends
(NCDT) market research study. Daily
non-gourmet coffee drinking is down
to 35 percent, a drop of 4 percentage
points from the year before.
Large offices are also demanding
a greater array of nontraditional OCS
products, especially in urban areas.
Products such as dried fruit and nuts
in bulk dispensers, iced beverages,
fruit delivery, cold brew and fresh pastry cases are examples of the emerging OCS requests from locations who
want to have competitive offerings
in order to attract the best employees. Specific demands placed on OCS
providers generally varies with geographic placement of the locations.
59.8%
59.8%
0%
2.2%
0%
6.5%*
2.3%
30
26.7%
40
23.9%
30.4%
20.4%
50
53.3%*
● YES
19%
31.5%
38.8%
9.8%*
30.2%
60
57.1%
35.9%
40.8%
30.4%*
40.7%
● 2008/2009 ● 2009/2010 ● 2010/2011 ● 2011/2012 ● 2012/2013*
Chart 13: Company currently
offers online ordering on
its Website
VendingMarketWatch.com
the cost of services that the employer
is willing to pay. It’s a balancing act,
especially with the unpredictable
future cost of coffee making it hard
to establish prices that will produce
profitable margins for the next year.
Right now, OCS remains a strong
business thanks to the coffee-smart
consumer and multitude of brewer
and coffee options.
Average Total Sales Revenue Change Per Region
Northwest
6 percent
increase
Southwest
4.58 percent
increase
Midwest
5.34 percent
increase
Southeast
2.14 percent
increase
Northeast
3.36 percent
increase
Mid-Atlantic
3.40 percent
increase
National
4.20 percent
increase
September 2014
Special
annual
rep ort:
state
of
the
coffee
service
industry
OCS operators expand
into micro markets
M
Micro markets are a fast growing industry segment and OCS operators don’t
want to be left behind. In the past 12 months, when OCS providers launched
new services, many looked to micro markets for added revenue. OCS providers
report adding micro markets to diversify offerings, and many are finding that
consumers are more willing to pay a higher price for a cup of coffee in a micro
market than in a vending machine or traditional office coffee brewer.
 OCS expansion
The 2014 State of the Coffee Industry report found that 33.88 percent of operators expanded into
new lines of service. Of those 33.88 percent, more than half of the operators expanded into micro
markets. OCS-only operators accounted for 25 percent of those.
Micro
markets
54.35%
40.7%
Other
15.22%
Water
15.22%
Janitorial
supplies
10
20
30
40
50
60
 Willingness to pay
Coffee service operators expanding into
micro markets are finding new challenges such as what types of coffee sells
best in micro markets. The overwhelming majority sees the new business as a
way to offer more, higher quality choices
to the consumer. Some operators are witnessing unexpectedly low OCS sales in
micro markets, however, most operators
are reporting an increase in coffee service sales in micro markets due to their
ability to offer more premium options
and the consumer’s willingness to pay
more for a better-quality cup of coffee.
Automatic Merchandiser
Wisconsin-based
operator
“Single-cup
systems break and
counter-top brewers
do not have the
necessary capacity
and are difficult
to service. There
is currently not a
good, cost-effective
solution for coffee in
the micro markets.”
Roger Sweeney,
Ace Coffee Bar
“In some cases
Dennis P. Dionne BE’S
Coffee & Vending
Service, Inc.
8.7%
0
different types of
offerings and larger
size cups. And they
are willing to pay
higher prices for a
cup of quality coffee
versus vending.”
they (micro
markets) have not
increased sales from
traditional vending.”
6.52%
Pantry
service
“People like many
VendingMarketWatch.com
Types of coffee service system
For those coffee service operators
who expanded into micro markets in
2013/2014, 14.93 percent placed a
bean-to-cup brewer in a micro market
location, while 10.45 percent of coffee
service operators reported placing a Keurig
single-cup brewer in a micro market
location. Flavia drink stations were placed
by 7.46 percent of operators and 23.88
percent reported placing another type
of single-cup brewer. Pour-over, automatic
and thermal brewers trailed in micro market
placements at 2.99 percent.
September 2014
“Premium coffee
has sold, even in
locations where we
provided free, loose
grind brew systems.”
Texas-based operator
“Coffee service in
general has been
a challenge in the
markets. Having the
proper system for
the control of cups
continues to be an
issue. The cups do
not have a bar code
for scanning and are
frequently picked up
for other uses.”
North Carolina-based
operator