the fastest way to reach your customers

Transcription

T h e Fa s t e s t Way t o Re ach You r Cu s t omers
2015 Media Kit
The MotorHead Media portfolio of niche marketplaces lets you target your consumers
in the automotive, motorsports and powersports worlds.
Leverage our reach for your success.
Our online classifieds sites offer cost-effective and powerful opportunities for highly targeted advertising and
marketing. The sites primarily serve enthusiasts from the following populations:
• RacingJunk.com – Performance and Racing
• OldRide.com – Classic Cars
• HotRodHotline.com – Hot Rods
• CollectorCarNation.com – Collector Cars
• SprocketList.com – Powersports and ATVs
• BikerHotline.com – Motorcycles
Whether you want to sell directly to purchase-primed online shoppers or build your brand with core motorsports
enthusiasts and powersports communities, MotorHead Media will deliver the access your business needs.
Contact us at [email protected]
or call 866-326-9227 toll free
413-663-3496
Why Choose MotorHead Media?
MotorHead Media is more than just a collection of classified sites. We are a fully staffed media company with a focus
on the racing, classic, performance and powersports industries. In 2014, our team was present at over 20 events with
a combined attendance of nearly 2 million.
We were at national and local races like the Coca Cola 600 at Charlotte Motor Speedway, the NSRA Street Rod
Nationals Plus in Louisville, KY, the Charlotte Auto Fair sponsored by OldRide.com, the complete 2014 Hot Rod Power Tour
and industry trade shows like SEMA and PRI. Our presence at races, consumer facing shows and trade shows has become
an essential part of our marketing strategy, increasing our brand awareness and making our name known so that we can
better serve our consumers, sponsors and advertisers.
In 2014, we provided goody bags and promotional materials to over 200 car shows, and gave away over 5000 t-shirts
and 15,000 calendars at shows and events. Our name is literally in people’s hands and on their backs in every corner
of the country. People know how to find us, and that means they can find YOU!
Our in house design team can work with you free of charge to create, sharpen or amp up your banner or advertisement.
Our editorial team can shape your thoughts into powerful copy that will grab new business and secure old customers;
and our email marketing staff can create eye-catching mailings that reach the audience you’re looking for.
“
I have been using RacingJunk as my main source of internet advertising for the past 6 years. Each year that I have
increased my exposure my internet sales have increased. I am very pleased with my RacingJunk investment.
Jerry Bickel, Jerry Bickel Race Cars, Inc.
”
We Have Your Market Covered
Our portfolio of sites reaches into nearly every motorsports community –
from performance and classics to bikes and powersports.
If it has an engine, we have the audience for you to sell to.
Performance
The world’s leading FREE classifieds for motorsports,
primarily serving performance enthusiasts.
 R
acingJunk.com
2 million+ visits/month
18 pages/session
815,000+ unique visitors/month 9:30 average session duration
730,000+ registered members
Motorcycles & Powersports
The world’s largest online magazine for bikers,
featuring classifieds, news, events and editorial content.
 B
ikerHotline.com
6,500+ visits/month
28,000+ page views/month
Free classifieds site serving motorcycle, ATV, snowmobile
and PWC enthusiasts.
 S
procketList.com
14,000+ visits/month
73,000+ page views/month
Classics
Online community featuring paid classifieds and information for
classic car, classic truck and street rod fans.
 O
ldRide.com
385,000+ unique visitors/month
The world’s largest online magazine for hot rods and
muscle cars, featuring classifieds, event coverage and editorial content.
 H
otRodHotline.com
 C
ollectorCarNation.com
collector car enthusiasts.
Free classifieds and social networking website for
World’s #1 Online Motorsports Marketplace
Business Packages
Use our classifieds and your RacingJunk.com Business Storefront to
build your brand and sell direct.
aLL LeVeLS ReCeIVe
 Business Directory listing  Social media integration  25 photos per ad
 Buy-It-Now button on all ads  Video upload  Supersize photos  Links to other ads
LEVEL 1 – $55/month
two ads all the time
• $55 in ad upgrades monthly
•
10 ads all the time
•
20 ads all the time
• Business Storefront with
dedicated web address
•
50 ads all the time
• Business Storefront with
dedicated web address
• free ad reposting
•
features & Benefits
“
 Increase brand awareness and sell products
 Company profile builds trust, helping make the sale
 Video demos and testimonials encourage purchases
 All ads are linked and listed together for maximum impact
free Social media
Integration
We make it simple and easy
to leverage the power of social
media, and it’s complimentary
AT ALL LEVELS!
Automatically post your ads on
Facebook and Tweet your ads
to your Twitter followers.
6-month prepays – 10% discount
1-year prepays – 20% discount
All prices subject to change.
 Upgrade credits enhance ads and deliver buyers
 25-photo gallery promotes product with visuals
 Business Storefronts focus buyers only on your products
 Buy-It-Now directs buyers to immediately purchase your product
We love RacingJunk.com! We’ve been a business advertiser for a couple years now, and couldn’t be happier.
We’ve experimented with various forms of advertising and without fail, we have more customers mention that they saw
our ad on RacingJunk! We’re looking forward to many more years of partnering with RacingJunk!
David Phillips, President RaceImage.com
”
top Gear Packages
Add banner advertising to a classifieds package for maximum exposure
at minimal expense.
aLL LeVeLS ReCeIVe
 Business Directory listing  Social media integration  25 photos per ad
 Buy-It-Now button on all ads  Video upload  Supersize photos  Links to other ads
1st GeaR
2nd GeaR
430/month
• 250,000 banner ad impressions
• two ads at all times
•
•
•
•
• 250,000 banner ad impressions
• 10 ads at all times
250,000 banner ad impressions
20 ads at all times
$275 in ad upgrades monthly
Business Storefront with dedicated
web address
5th GeaR
1,025/month
6th GeaR
1,175/month
$
20 ads at all times
Business Storefront with web address
650/month
$
4th GeaR
•
•
•
•
3rd GeaR
$
525/month
$
1,925/month
$
•
•
•
•
•
$
•
•
•
•
•
50 ads at all times
free ad reposting
1,000,000 banner ad impressions
50 ads at all times
free ad reposting
Business Storefront features
ad Reposting
Display all your ads in one location, keeping buyers focused only on your products, while you
build your brand and buyer confidence. Business Storefronts include a dedicated web address, space for a company profile and contact information, plus links to your own website.
Automatic ad reposting refreshes your ad so that it stays
at the top of the classifieds, getting you more views.
6-month prepays – 10% discount • 1-year prepays – 20% discount
Banner advertising
Packages
Reach your customers with our high impact, affordable and targeted
banner campaigns. We offer our creative services at no cost.
General Banners
Leaderboard banners 728x90 1
 Run of site, follow the visitor throughout
 Run in rotation with our other advertisers
In-content banners 468x60 2
 Embedded in the classifieds as every fifth ad position
 Run in rotation with our other advertisers
medium rectangle banners 300x250 3
1
4
Rates: $3.50/CPM, ROS (cost per thousand impressions served on the site).
3
targeting options
Geo-targeting: Target viewers in a specific area of the country
by state, metropolitan area or both.
Category-targeting: Selective placement within any product
category or sub-category.
Rates: Starting at $5.00/CPM. Discounts available based on terms.
niche Banners
Static (permanent) 250x60 4
 Choose your category
 Your ad appears on every page view in that category
 Limited positions available per category
 Rates: $100-$1500/month. Discount available based on terms.
 Package pricing available
All prices subject to change. We accept 3rd party ad tags.
2
Sponsored Page wraps
Make your brand the dominant force in your category. The wrap is the biggest
piece of product display real estate available on RacingJunk.com
Page Wraps seamlessly integrate your brand and your message into the primary
viewing experience of your chosen category. Features include:
 Strategic product and brand exposure to a highly focused segment of
RacingJunk viewers visiting a specific category on the site
 Super-sized space allows for multiple images, messages and links 1
 Associate sponsorship available in partial buys (25/50/75%)
 Page wraps appear on every page within the chosen category
(main, subcategory and individual ad pages)
 Category exclusivity option available
 Company logo included on homepage 2 (2 million views/month)
 Rotation video included on homepage 3
 Page wrap can incorporate an embedded video 4
 Rates: Sponsorships range from $750 - $10,000
1
3
Branded page wraps appear on every page in the selected category,
including the main category page, all subcategory pages, and on
every individual ad page in that category.
“
4
2
RacingJunk has helped McLeod Racing LLC continue it’s incredible growth.
The exposure we get in front of our core customer group has lead to great
click through rates that we just don’t see most places. The entire MotorHead
Media team has been a joy to work with and is a critical part of the success
we have seen with them. – Paul Lee, President mcLeod Racing LLC
”
email marketing &
newsletters
RacingJunk offers multiple marketing platforms
designed to get your message to our members.
email Campaigns $35/CPm over 300K addresses available
We will send your message to our powerful opt-in list – over 300,000* of RacingJunk
members who want to receive offers from trusted partners. A highly effective way to
promote a sale or special offer to a targeted group of enthusiastic buyers.
 Personalized, stand-alone email
 Creative available at no cost
 Results monitored and reported
 Partial lists available ($150 set up fee)
 Multiple targeting options (see below)  Utilizes 3rd party email service
 Full program implementation
tri-share 3rd Party email Campaigns $1,800
Join two other complementary businesses in shared email message to
over 300,000 interested viewers.
year, make and model email Blast starting at $500
RacingJunk’s unique member list provides target marketing at a whole new level. Using
our customer surveys, we’ve built a database of over 59,000 vehicle makes, models and
sub-models that our members actually have in their garages.
Direct mail Campaigns $0.12/name,
$150 set up fee
Postal direct list rental;
custom programs available.
Business newsletter $500
member newsletter $1,000
Connect with thousands of performance based
Include
your banner ad or sponsored
businesses in our business newsletter and streamline
content
in our member newsletter,
your business-to-business marketing.
which reaches 295,000* opt-in members.
Internal message Blast $1,500
Reach all 730,000+* RacingJunk members.
Guaranteed 100% deliverability rate.
We accept 3rd party ad tags.
targeting options
Focus your email campaign on a highly
specific subset of performance enthusiasts
with specific targeting options
 Geographic: target by state,
specific region, or zip code radius to
pinpoint customers in your area.
 manufacturer Loyalty: select by
self-identified special interest
categories such as Year, Make
(Chevy, Ford, Import, etc.) and Model.
 area of Interest: select by
self-identified special interest categories
such as powersports, collector cars,
muscle cars, drag racing and more.
 Custom/Combination: combine any
of the above targeting options or let
us customize our list to meet your
specific needs.
*List size subject to change. All prices subject to change.
Product Promotion
Product Giveaway Promotion
Promote your products and services directly to the performance enthusiasts
through giveaways and new product programs.
Place your company and your products at the center of an exciting contest on RacingJunk.com
Our managed contests or product giveaway programs offer outstanding opportunities to heighten brand awareness,
increase product knowledge and recognition, and collect survey data, generate leads
 Packages start at $1,200/per month (3 month minimum)  Banner ad impressions (linked to your contest promotion page)
 Homepage exposure  Ads in monthly newsletters  Internal messages to all members
 Entrant database to be shared  Creative work at no cost
Limited Availability: This program is limited to a maximum of 2 campaigns during any given month,
to ensure maximum exposure and impact for each campaign.
*
new Product Showcase $500/month
Promote your products directly to enthusiasts who are purchasing on RacingJunk.com
The New Product showcase helps you build your brand and promote sales by giving the motorsports community an in-depth look
at your newest or most important products.
 Homepage exposure, 2 million views per month
 Title with active link
 Rotating banner – 300x125
 Corresponding content with active link
 Thumbnail image
 Link to Manufacturer’s Showcase or company website
“
We have been advertising with RacingJunk for a few years now and couldn’t be happier with the services they offer.
We love the fact that RJ customers are able to look at our products right through the site and seamlessly purchase the
products directly through our site by clicking the buy it now link located in all of our RJ listings. When it comes to print
vs. internet there’s only one solution for us. Looking forward to many more years with the RacingJunk family.
– Josh Rhodes, Rhodes Race Cars
”
the Burnout
News, Events & Reviews
from RacingJunk.com
Editorial coverage is the best way to connect consumers to your
products and service.
The Burnout is RacingJunk.com’s home for:
 Industry news and announcements
 The latest race and event coverage
 Hands-on how-tos, product reviews, testing and installation articles
 Drag Race 101 tech pieces
 Video
 Interviews with the movers and shakers in the performance industry
The Burnout helps you get the word out to our readers about what
you and your products do, whether through race articles on your
sponsored car, hands-on video installation of your product, or an
interview with a driver or engineer.
A bi-weekly newsletters and extensive social media postings and
reach help share these articles, videos, galleries and interviews
with the broader racing and performance industry.
Where classic car enthusiasts go to buy, sell & trade online
Business Packages
Sell direct to the classic car, muscle car and hot rod enthusiasts who shop
our classifieds for the products you sell.
CollectorCarnation.com
200 ads at all times $199/month
 Move your merchandise with 200 ad positions available at all times
 25 photos and video included with every ad
 Business Storefront feature displays all your ads in one location
 Company profile builds trust with buyers
 Free ad reposting
 Buy it Now button lets buyers finalize the sale
through your website
 Monthly credit for ad upgrades
oldRide.com
50 ads at all times, plus unlimited parts ads.........................................$59.95/month
Unlimited vehicle and parts ads..................................................................$99.95/month
HotRodHotline.com
Classified plans enables you to list vehicles and/or parts on the site. Featured plans enable
additional promotion on each item, including placement in the Featured ad section.
Plan 1
10 ads/month
Classified
monthly price
$
featured
monthly price
$
Plan 2
20 ads/month
79
$
150
$
Plan 3
50 ads/month
135
$
240
$
Plan 4
150 ads/month
199
$
325
$
6-month prepays – 10% discount • 1-year prepays – 20% discount
300
550
Product Promotion
Promote your products directly to the classic car, muscle car and hot rod
enthusiasts at the heart of your audience.
The New Product showcase helps you build your brand and promote sales by giving the classic car community an
in-depth look at your newest or most important products.
new Product Showcase $350/month
 Homepage exposure
 Rotating banner – 300x125
 Thumbnail image
 Title with active link
 Corresponding content with active link
 Link to Manufacturer’s Showcase, Business Storefront
or company website
HotRodHotline.com
We can promote your special offer directly to Hot Rod enthusiasts.
Call for opportunities and custom pricing.
Banner advertising
Packages
Promote your business with affordable, high-impact banner campaigns on any or
all three MotorHead Media sites that cater to classic car enthusiasts.
oldRide.com
 Leaderboard banners 728x90, ROS, above the fold
Rates: $3.50 - $5.00/CPM
 Skyscraper banners 160x600, ROS
Rates: $3.00 - $3.50/CPM
Category targeting available
 In-content banners 728x90, ROS
Rates: $3.50 - $5.00/CPM
 Static (permanent) banners 250x60,
appear in all classified categories
Rates: $500/month with 12-month contract
HotRodHotline.com
 niche (permanent) banners 250x60,
 728x90, 300x250
appear in all classified categories
Rates: Starting at $5/CPM
Rates: $200 - $700/month
Category targeting available
Discount available based on terms. Package pricing available
 Leaderboard banners 728x90, ROS
 In-content banners 468x60, every 5th ad position
 medium rectangle banners 300x250
Rates: $3.50/CPM
 Geo-targeting and/or Category-targeting
Rates: $5.00 – 10.00/CPM. Discounts available based on terms.
 niche/Static banners 300x50
Prices vary by category, contact us for details.
Additional package features and benefits available. All prices subject to change. Call for pricing. We accept 3rd party ad tags.
email marketing &
newsletters
Concentrated marketing programs yield the best sales results. Reinforce your ads
and sell directly to our three large classic car membership groups.
 Creative available at no cost  Partial lists available for 3rd party emails ($150 set up fee)
oldRide.com
HotRodHotline.com
weekly newsletter: $500
Advertorial content; reach 38,000* avid opt-in readers
3rd Party email, $35/CPm
Reach 34,000* hot rod and muscle car enthusiasts
Personalized, stand-alone email
weekly newsletter: $500
Advertorial content; reach 27,000* avid opt-in readers
3rd Party email, $35/CPm
Reach 25,000* hot rod and muscle car enthusiasts
email Campaigns, $35/CPm
Reach 45,000+* collector car enthusiasts
50/50 3rd Party email Campaigns $1250
Co-promote an email message with another complementary, non-competing business.
member newsletter $500
Include your banner ad or sponsored content in our member newsletter,
which reaches 45,000+ opt-ins.
Direct mail Campaigns $0.12/name, $150 set up fee
Postal direct list rental: custom programs available
targeting options
Focus your email campaign with specific targeting options. Call for pricing.
 Geographic  Manufacturer Loyalty  Area of Interest  Custom/Combination
*List sizes subject to change. All prices subject to change. We accept 3rd party ad tags.
Ramped up, powersports marketing muscle
Banner advertising Package
Promote your business with affordable, high-impact banner campaigns on our
powersports or motorcycle-focused marketplaces.
SprocketList.com – The fastest growing online powersports classifieds
General Banners: 728x90, 468x60, 300x250 Rates: $3.50/CPm, RoS
targeting options: Geo-Targeting and Category targeting available Rates: $5.00 – $10.00/CPM. Discounts available.
niche Banners: 250x60 Rates: $100-$500/month Call for pricing and availability.
BikerHotline.com – The world’s most popular online magazine for bikers
Basic Banner Program: $125/month/1-year contract ($50 one time set-up fee)
VIP Preferred Banner Program: $180/month/1-year contract Call for more information
email & newsletter Campaigns
Multiple opportunities to get your message to your target customers.
SprocketList.com
email Campaigns: $35/CPm Reach 52,000* powersports enthusiasts
tri-share 3rd Party email Campaigns: $1,500 Call for more information.
member newsletter: $500 Include your banner ad or sponsored content in our member newsletter, which reaches 52,000* opt-in members.
Direct mail Campaigns: $0.12/name ($150 one time set-up fee)
BikerHotline.com
We can promote your special offer directly to Biker enthusiasts. Call for opportunities and custom pricing.
Product Promotion
Spotlight your key product in front of
every biker and powersports enthusiast.
Business Packages
Sell direct to the powersports
enthusiasts who shop our classifieds.
SprocketList.com
SprocketList.com
new Product Showcase: $350/month Call for more information.
manufacturer’s Showcase: $150/month Call for more information.
3 Plans starting at $75/month Call for more information.
BikerHotline.com
4 Plans starting at $150/month Call for more information.
We can customize a product promotion campaign for your business.
Call for opportunities and custom pricing.
BikerHotline.com
*List sizes subject to change. All prices subject to change.
Partnerships
MotorHead Media has developed a massive network of partnerships and activates these alliances at high profile events,
race tracks, sanctioning organizations, and through traditional and social media outlets. These partnerships extend our
reach nationally to hundreds of events and millions of racing competitors and automotive enthusiasts.
Featured Partners
Events Attended
Over 50 additional partners.
Over 20 events with a combined attendance of nearly 2 million.
For a complete listing of all our partners, visit www.MotorHeadMedia.com/partners
www.MotorHeadMedia.com
106 Main Street • North Adams, MA • 01247
866-326-9227
Tel: 413-663-3496 • Fax: 413-663-3615
Email: [email protected]
T h e Fa s t e s t Way t o Re ach You r Cu s t omers

the fastest way to reach your customers

Transcription

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