Who is the KDFC Listener?

The Station
A FreshApproach
A Fresh Approach to
Classical Music.
A Fresh Approach for
Bay Area Advertisers.
Casual, not stuffy. Comfortable, never stodgy.
KDFC is classical radio at its most accessible.
KDFC’s DJ’s are radio people, not music
teachers. They present the music in a context
and perspective that brings it to life for Bay
Area listeners.
KDFC is a contemporary voice that connects
classical music to the modern world. KDFC’s
powerful voice extends to its advertisers,
granting them unrivaled access to an exclusive,
affluent, educated, engaged audience.
KDFC’s creative approach extends beyond a
well-crafted playlist. From the musical KDFC
World Tour to the Oscar week KDFC at the
Movies, the station presents the classics in a
casual, comfortable environment. Advertisers
benefit from this association with San Francisco
culture and the arts.
Reach San Francisco’s elusive, devoted classical
music listener. Only on 102.1 Classical KDFC.
"I never
wanted to
leave my desk
and it inspired
me to stay
focused
the entire
morning."
—Carol
WhyKDFC
KDFC is a Must-Buy to Reach the
Affluent, Educated Bay Area
Arts Enthusiast
In the Bay Area, 8.5 million people attended
cultural arts events last year, compared to
6.6 million who attended sporting events.
KDFC offers unparalleled access to this vital
consumer group.
Advertisers who partner with KDFC
benefit from:
Exclusivity. KDFC is the only media outlet specifically
designed to reach the best educated, most affluent and biggest
spending segment of the population – the most sought after, yet
most elusive, consumer target.
Exposure. KDFC is a high-profile media entity with over
half a million listeners per week reaching the nine-county Bay
Area.
Affiliation. The proven Halo Effect extends to KDFC
advertisers as its responsive and loyal listeners support the
advertisers who show their support for the arts by supporting
their favorite station.
Environment. KDFC showcases its advertisers in an
uncluttered commercial environment.
Customized Marketing Solutions. KDFC provides
advertisers with a credible and trusted media platform – on air,
online and on site – that provides multiple touchpoints to impact
this crucial consumer group.
"Seriously, KDFC
is an essential
accompaniment
to the creation
of my art.
I listen
everyday."
—Phil
Best of the Bay Area
San Francisco Magazine readers have voted
KDFC the Best Radio Station in San Francisco
five times in the past in six years. And in
2007 KDFC’s Hoyt Smith was
named San Francisco’s
Best Radio DJ.
[Excerpt]
Best Radio Station
KDFC
Our refined readers think
there’s no better spot on the
FM dial than 102.1. Whether
you listen at work (no pesky lyrics to distract
you) or in the car (nothing to offend the kids’),
in the morning or at night, KDFC is your pick for
music. FM 102.1
[Excerpt]
Best Radio DJ
Hoyt Smith
Shock jocks, celebrity gossip, and
crude content can test a person’s
patience first thing in the morning.
So you switch the dial to the
calming voice of KDFC’s Hoyt Smith
as he introduces "Mozart in the
Morning" and start your day relaxed—at least
until you come face to face with your full inbox. FM 102.1
CoverageMap
KDFC can be heard throughout the entire NineCounty Bay Area covering the North Bay to Santa
Rosa, the South Bay to San Jose, all of San
Francisco and the Peninsula, and the East Bay
through the Tri-Valley area.
KDFC can also be heard on Comcast channel 981
and world wide through www.kdfc.com.
The KDFC main antenna is located at 1206 feet
above sea level in the Marin Headlands. In
addition, the station has a booster on Mount
Diablo, which strengthens the KDFC signal in the
northern half of the Tri-Valley area.
ExclusiveFormat
KDFC is the Bay Area’s Only
Commercial Classical Radio Station
Radio Format Spectrum
Source: Arbitron 4-BK Avg. Winter ‘07, M-SU 6A-12M,
Cume Rating, Adults 18+, Top 25 SF Radio Stations
StationFacts
Dial Position:..............................102.1 FM
Coverage:..................................Nine-County San Francisco Metro
Format:.......................................Classical (Exclusive in Format)
Slogan:......................................Casual. Comfortable. Classical.
Weekly Cume 12+:.....................505,300
Core Demographics:....................Adults 35-54/ Adults 35-64
Composition 12+:........................51.4% - Female
48.6% - Male
Ownership:.................................Entercom Communications Corp.
Sister Station:..............................KOIT-FM 96.5 Lite Rock. Less Talk
KBWF-FM 95.7 The Wolf “Fresh Country”
"Your glorious
music fills my
house on a
daily basis."
—Rosalind
HoytSmith
Hoyt Smith Connects
with KDFC Listeners
In January of 2007, KDFC Morning Show
Host Hoyt Smith underwent surgery. Here
is a sampling of some of the 1100+ emails
sent to Hoyt from his fans while he was out:
“Wishing you all the best and a speedy recovery!
My vanpool misses you already.” – Bill
“You brighten our morning every off-to-school and work day.
You’re even more important to us than, yikes, coffee! Get
better and come back to the radio soon! Our days won’t be
nearly so sunny until you return.” – Heather, Judson and Charlotte
“Starting the day without your witty and informative patter
just isn’t the same. Get well soon.” – Larry and Billee
“I listen to you every morning on my ride to work and then
online at my office. Mornings won’t be the same without
you. My very best wishes for a speedy recovery.” – Virginia
“I’m up every morning at 5:30. KDFC is my alarm clock. I
miss your funny stories and humor while I bounce around my
apartment waiting for the caffeine to kick in. Get well.” – Joel
“I wish you all the best as you recover. You are a bright spot
in my day and I selfishly look forward to your return. My
son at UCSC sends his regards from Slugville.” – Lisa
“I was so sorry to hear you were out for surgery, but I’m
grateful that you will be “rebooted” and back with us soon!
I so enjoy your weekday morning show with Dusty and
Betsy. You all make me smile and laugh every morning as I
get ready for work. Best wishes for a full recovery. I will
miss you.” – Kathy
“Get well soon! By far you are the best radio host in the
business. Classy, articulate, and above all, funny. Easy
to listen to. Smart to have around.” – Jeff
"Classy,
articulate,
and
above all,
funny."
Personalities
KDFC Personalities Resonate with
San Francisco Classical Listeners
Hoyt Smith: 5AM – 11AM
Hoyt has engaged listeners in the Bay Area
for more than two decades with his good
humor and easy manner. With KDFC since
1999, he was voted the Best Morning DJ by
San Francisco Magazine for 2007. Hoyt is
married, lives in San Francisco and is the
father of two daughters.
Dianne Nicolini: 11AM – 3PM
A Classical music icon, Dianne hosts middays
on KDFC with a warmth that endears her to
listeners. She has been a Classical
announcer in the Bay Area since 1983 and is
a Cal Berkeley graduate. Dianne lives a
Green California lifestyle in Oakland with
her husband and two children.
John Evans: 3PM – 8PM
A staple of Bay Area radio for thirty years,
John was born in the Pacific Northwest and
now enjoys the San Francisco lifestyle. With
a background in rock and jazz music, he
brings a different perspective to the Classical
music played on KDFC.
Rik Malone: 8PM-12M
Rik is evening host and Music Director at
KDFC. He is a lifelong musician who has
performed at venues as diverse as The
Kennedy Center, The Royal Albert Hall and
the legendary Punk Rock Club CBGB in New
York City. Rik is currently the radio voice of
the San Francisco Symphony broadcasts on
KDFC. He lives in San Francisco with his wife,
daughter and pets.
“There’s an
intimacy about
radio. The
medium creates
the illusion of
privacy—it’s just
the jock
speaking to
you, the listener,
alone in your
car where
nobody else can
hear.”
Eugene Robinson
The Washington Post,
April 2007
WeeklyLineup
DAYS/HOURS
PERSONALITY
FEATURE
FORMAT
M-SAT 5a – 11a
HOYT SMITH
KDFC PLAYLIST
M-F 6:30a
Commuter Quiz
On air contest/giveaway
M-F 5:59a, 6:40a, 7:40a
Traffic Report
:15 second live sponsor closing BB
M-F 7:30a
Off to School Request
M-F 8:30a
The Blind Date
M-F 9:40a
KDFC Calendar
:15 second live copy
M-F 6:05a,6:29a, 7a,
7:29a, 8a
News Report
Opening billboard mention
M-F 7a, 7:29a, 8a
Market Update
Opening billboard mention
M-F 9a
Mozart in the Morning
:15 second NAME+5 word promo
M-F 10a
Hoyt’s Morning Blend
:15 second NAME+5 word promo
M-SAT 11a – 3p
DIANNE NICOLINI
KDFC PLAYLIST
M-F 12 noon
KDFC Lunch Box
On air contest/giveaway
M-SUN 1PM
Big 1 @ One
M-F 1:39p
Market Update
Opening billboard mention
M-F 2p
Island of Sanity @ 2
:15 second NAME+ 5 word promo
M-F 2:40p
KDFC Calendar
:15 second live copy
M-SAT 3p – 8p
JOHN EVANS
KDFC PLAYLIST
M-F 4p
John’s Double Play of
theDay
:15 second live sponsor closing BB
M-F 5p
Prize @ 5
On air contest/giveaway
M-F 6:40p
KDFC Calendar
:15 second live copy
M-F 7p
Island of Sanity @ 7
M-SUN 8p – 12a
RIK MALONE
KDFC PLAYLIST
TU 8p – 10p
San Francisco Symphony
Performance broadcast
M-F 10p
Classical Giants at 10
SUN 5:30a – 6a
Today’s World
Public Affairs
SUN 6a-7a
Commonwealth Club
Public Affairs
SUN 7a – 9a
Sacred Concert
Music Feature
SUN 8a-12p
Big Island of Sanity
Music Feature
SUN 7p – 8p
From the Top
Music Feature w/open & close BBs
SUN 8P-11PM 1st SUN ONLY
SUN 8p-10p remaining Sundays
SF OPERA
Performance broadcast 1st Sunday of the month
only
Performance broadcast remaining Sundays of the
month
Symphony Broadcast
"I wake up to
KDFC, bathe
to KDFC, drive
to KDFC, and
entertain with
KDFC. I can
even listen to
KDFC in my
garden."
— Meridie
The Listener
ActiveLifestyles
KDFC Listeners are
Active Beyond the Arts
It’s no surprise KDFC listeners attend cultural
events. But when they’re not in the concert
hall, they’re just as likely to be cheering at a
football game, stretching at a yoga class or
hiking on a Bay Area trail.
PERSONALLY ATTENDED IN THE PAST YEAR:
TARGET
INDEX
Children’s Discovery Museum
Chinatown
Fisherman’s Wharf
Monterey Bay Aquarium
Oakland A’s Baseball
Paramount’s Great America
Pier 39
Rock Concert
San Francisco Giants Baseball
Sony Metreon
36,796
137,220
184,946
85,700
67,276
55,592
167,974
71,644
103,474
30,002
115
111
109
109
102
100
113
101
107
172
126,656
243,728
124,160
170,686
56,994
147,720
90,298
118
115
109
118
136
111
143
PARTICIPATED IN THE PAST YEAR:
Free Weights-Circuit Training
Gardening
Hiking-Backpacking
Photography
Tennis
Volunteer Work
Yoga
Source: Release 1 2007 Aug06-Jan07 Scarborough – A18+
How to read this chart: An index of 100 = the general population of the San Francisco
metro. For example, KDFC’s index for tennis is 136 – this means KDFC listeners are 36%
more likely that the general population to have played tennis in the past year.
"KDFC is
a great
companion
on my
morning walk.
The lively music
is perfect for
my rapid pace."
— Charles
ForeignTravel
KDFC Listeners Expand their
Horizons through Foreign Travel.
KDFC Advertisers Expand their Brand
Awareness by Marketing to this
Influential Group.
PLACES KDFC LISTENERS HAVE VISITED IN THE PAST THREE YEARS:
Alaska
Asia
Australia
Bahamas
Baja/Cabo San Lucas
Cancun/Cozumel/Yucatan
Caribbean
Central or South America
England-Ireland-Scotland-Wales
France-Germany-Italy
Hawaii
Japan – China – Far East
Middle East
Puerto Vallarta – Mazatlan
Vancouver
49,974
59,278
32,134
19,150
39,124
25,998
28,784
24,766
63,386
87,652
131,852
69,940
11,048
42,948
51,688
160
162
212
190
105
158
158
124
144
161
127
192
162
128
119
TRIPS OUTSIDE THE CONTINENTAL U.S. IN THE PAST THREE YEARS:
Two
Three-Four
Five+
85,250
73,364
91,322
145
111
157
LODGING CHOICE – PERSONAL VACATION:
Any Bed & Breakfast
Any Upscale Hotel
Hyatt
Marriott
Sheraton
46,062
88,230
27,484
35,508
19,846
155
189
170
115
141
Source: Release 1 2007 Aug06-Jan07 Scarborough – A18+
How to read this chart: An index of 100 = the general population of the San Francisco metro.
For example, KDFC’s index for travel to Hawaii is 127 – this means KDFC listeners are 27%
more likely that the general population to have traveled there in the past three years.
"I listen to KDFC
five days a
week, all day
in the office…
running a
travel agency
is a high
tension job.
Classical music
keeps me
sane."
— Ortha
ResponsiveListeners
KDFC Listeners Respond.
Here’s Proof.
January 2007
Popular KDFC personality Hoyt Smith goes on
medical leave. Listeners send him over 1100
emails in less than two weeks.
February 2007:
KDFC hosts an event at the San Jose Tech
Museum. Over 1,000 listeners line up to attend.
March 2007
KDFC announces Entercom is purchasing the
radio station. The station is inundated with
more than 10,000 listener emails.
April 2007
KDFC invites its listeners to participate in an
online survey and provides no incentive to
comply. Over 1600 listeners participate.
April 2007
KDFC hosts a listener party at SF MOMO.
It sells out at $65 per person.
June 2007
KDFC hosts its From The Top presentation at The
Herbst Theater. It sells out at $55 per person.
July 2007
KDFC announces its partnership with Universal
Music. Over 1000 classical music pieces are
downloaded in the first week.
“As soon as
I get home, I
turn it on
while cooking,
dining and
winding down
at the end of
the day.”
— Donna
ListenerProfile
Who is the
KDFC Listener?
KDFC listeners are well educated and their incomes are
above average. They appreciate elegance – and value.
They have the means to indulge but the savvy to make
smart decisions. And they listen to KDFC.
Minds
HOUSEHOLD INCOME
$75,000+
$100,000+
$150,000+
CUME
301,634
203,450
120,948
INDEX
122
120
136
EDUCATION
Some College
College Graduate
Post Graduate or PhD Degree
201,086
277,652
173,324
125
171
204
258,930
87,086
87,744
114
154
124
Might
HOME OWNERSHIP
Value of Owned Home $500,000+
Value of Owned Home $1,000,000+
Household has second home/
real estate property
Money
CREDIT CARD USED PAST 3 MONTHS
American Express Gold
Master Card Gold/Platinum
Visa Gold/Platinum
28,076
167,816
244,340
144
120
124
CHARITY CONTRIBUTED TO
Arts/Cultural
Political
Social Care/Welfare
Other
144,732
104,192
154,094
200,182
191
167
140
122
• Source: Scarborough Release 1 2007 – Aug06-Jan07, Cume Persons Index,
• M-SUN 6AM-12M – Adults 18+
How to read this chart: An index of 100 = the general population of the San Francisco metro.
For example, KDFC’s index for travel to household incomes of $150,000+ is 136 – this means
KDFC listeners are 36% more likely that the general population to have earned $150,000 or
more in the past year.
"I am a huge
Rolling Stones,
U2, Killers, US3
fan but love my
Classical music
when I drive to
and from work
(and it’s a brutal
commute)."
—Pamela
Tap the Power
Tap Into The Power of KDFC’s
Half Million Weekly Listeners
A consistent format for nearly 60 years,
KDFC delivers over a half million listeners
per week, reflecting the Bay Area’s strong
identity and world class reputation for the
cultural arts. KDFC’s total (12+) audience
of 505,300 ranks among the Top 10 in the
Bay Area.*
In a constantly changing market with over
99 stations officially listed, KDFC remains
the Bay Area’s exclusive Classical music
station.
KDFC listeners could fill
AT&T Park over 13 times
KDFC listeners could fill
Monster Park over eight times
KDFC listeners could fill
the HP Pavilion in San Jose…nearly 30
times
Source: *Arbitron WI/SP 2007, SF MSA, 12+ Cume: Mon-Sun 6a-12a
"I so much
enjoy the
station’s music
because it is
relaxing,
soothing and I
can concentrate
while I work.
Thank you for
educating me"
— M. Penny
The Advertiser
Big Island of Sanity
KDFC has expanded its highly
successful midday program, The Island
of Sanity, to include a new Sunday
morning version, The Big Island of
Sanity, which airs from 9am to Noon.
The Big Island of Sanity provides
advertisers ownership of an exclusive,
targeted, and highly successful
programming segment on the most
successful commercial Classical
Music station in America.
Each Weekly Sponsor Receives:
•
One live opening billboard (name and five-word
sell tag) each hour for a total of three times.
•
One 60-second commercial (pre-recorded) each
hour for a total of three times.
•
Five pre-recorded 15-second commercials (name
mention plus five-word sell tag) per week.
6a-12mid Monday-Sunday.
•
Website presence for one week on the
“Island of Sanity” page which includes fifty
words and a logo hyperlinked to your website.
Total Weekly Net Investment: $1,500
"I am a
teacher and
my prep (free
period) comes
in the middle
of the
morning, I lock
my door, turn
on my radio
and totally
relax!"
— Joyce
Friends of the Arts
KDFC Friends of the Arts
Friends of the Arts is strategically designed to provide
advertisers exactly what they have been asking for – a
way to prominently stand out on-air and online, further
impacting the qualified KDFC audience.
Friends of the Arts airs 8AM to Noon during Mostly Music
Monday’s. It strategically integrates sponsors into
morning programming during 57 intensive minutes of
music hourly. Only four 15-second live reads and four
30-second pre-recorded closing sponsor commercials air
each hour.
Advertisers’ messages are woven into the very fabric of
KDFC’s programming and tap into an audience of over
500,000 passionate listeners who thrive on classical
music. Friends of the Arts encourages listeners to support
the businesses that support the San Francisco arts
community through Classical 102.1 KDFC.
Sponsors benefit from:
Co-Branding: An unparalleled co-branding opportunity with
102.1 KDFC Implied endorsement by the KDFC Morning Show
On-Air Exposure: One15-second live read to air hourly between 8am and 12n
Mondays encouraging KDFC listeners to patronize your business. (Example: “…The
California Closets staff knows that good organization makes great sense – and that good
companies support great causes, like art and music education. California Closets, a KDFC Friend
of the Arts…..)”
One 30-second pre-recorded message branding your company and encouraging the
KDFC listener to patronize your business to air at the end of each hour of the program.
Two inclusions in the Friends of the Arts pre-recorded promotional announcement (15seconds airing Tues-Sunday 6am-12m)
Online Exposure: Friends of the Arts is promoted in a rotating homepage banner with a
logo and link to a dedicated webpage.
Friends of the Arts will be promoted in one weekly eNotes (55,000+ opt-in members)
per month and include a direct link back to the dedicated webpage.
Weekly Net Investment: $750
The HaloEffect
KDFC has a passionate, loyal
and supportive audience that
understands the importance
of supporting KDFC advertisers
“We also favor the companies who advertise with you
over all others for their support of a classical station
and its listeners.”
Jade Simonson
“When my wife and I went furniture shopping last
weekend, because of their ads on KDFC, one of the
first places we went was Flegel’s. We’re a much better
target for some kinds of ads (banks, investments,
business services, luxury cars, and high-end consumer
goods sellers such as Shreve and Company), and they
ought to be able to charge a premium for that.”
Bob Murphy
“Keep the classical format!! We just heard that the station
has been sold--please know that I and all my friends
depend on this classical format—we also patronize the
merchants and services advertised on it as we consider
it a trusted source. Don’t change a good thing!!”
Susan Brown
“Even my wife, who originally at best tolerated classical music, has come to
enjoy many of KDFC’s offerings, such as the Island of Sanity (and to be a happy
subscriber to the San Francisco Symphony because of what she has heard on it).
Phil & Carolyn Banda
“Like many classical music listeners our family has plenty of disposable income.
Please keep KDFC as a classical station. I think most of the upscale advertisers
get it, and hopefully it can remain profitable as a classical station.”
Sally Maxwell
KDFCPartners
Albertsons
Top
National
and
Regional
Brands
Rely on
KDFC to
Connect
with
Qualified
Consumers
Alta Bates Summit Medical
AT&T
Bank Of America
CA Grown
Cal Credit Union
California Closets
California Forest Products
Centex Homes
Charles Schwab
Cirque du Soleil
Citi
City National Bank
Comcast
Flegels
Frellen's Casual & Outdoor Furniture
Home Depot
Honda
John Muir Hospital
Kaiser Permanente
Lennar Homes
Lexus
Longs Drugs
Lowes
Mercedes
Metro PCS
Metromint Water
Pianos Plus
Safeway
Shane Company
Shreve & Company Jewelers
Signature Properties
Six Flags Discovery
Sonoma County Tourism
Standard Pacific Homes
Stanford Hospital
Toyota
Trader Joes
Volvo
"We also
patronize the
merchants
and services
advertised
on it as we
consider it
a trusted
source."
—Susan
SponsorshipOverview
KDFC Prime
Sponsorship Opportunities
Connect with listeners even further by reinforcing
your message through an on-air sponsorship.
San Francisco Symphony Sponsorship
The San Francisco Symphony is broadcast exclusively on KDFC each
Tuesday at 8pm, fifty-two weeks a year. The San Francisco
Symphony, led by Michael Tilson Thomas, is one of the world’s foremost
orchestras.
San Francisco Live Opera Broadcast
KDFC continues its ongoing mission to share the world’s greatest music with
as many people as possible by bringing the San Francisco Opera back
to Bay Area radio after a twenty-five year absence. Recorded live at the
War Memorial Opera House, the year-round monthly broadcast is hosted
by KDFC mid-day personality Dianne Nicolini and airs on the first Sunday
of each month from 8 to 11pm.
From the Top
The future of classical music is thriving, and it’s on display when the hit
show “From The Top” airs every Sunday evening. The program is fresh,
captivating, and insightful and showcases exceptional young classical
musicians from across the country. “From The Top” airs locally in San
Francisco from 7-8pm Sundays. KDFC draws the biggest audience for the
show in the country with over 50,000 listeners weekly.
Big Island of Sanity
KDFC expands its highly successful midday program, “The Island of
Sanity”, to include Sunday mornings in “The Big Island of Sanity”
airing from 9am to Noon. “The Big Island of Sanity” allows our
advertisers to take full ownership of an exclusive, targeted, and highly
successful piece of programming on the most successful Classical Music
station in America.
Friends of the Arts
“Friends of the Art’s” airs each Monday from 8am until Noon and
strategically integrates your message into Monday morning programming
during 57 minutes of music each hour. You can choose to underwrite the
music so there’s more to enjoy while KDFC encourages our listeners to
support the businesses that support KDFC.
"I am
looking
forward
already to
next Monday
morning!
A grateful
listener!"
—Carol
OnLineCapabilities
"Radio was the Internet
before the Internet"
— Al Gore or Galileo
(we forget who)
KDFC listeners are highly engaged…
and listeners who visit our website
and join our e-newsletter mailing
list are the most engaged listeners.
Our Online capabilities include:
Website Display Ads that link
directly to your site
:15 second Video Pre-Roll prior
to streaming
Streaming Audio Spots
Microsites
Podcasting
Email newsletters
Custom Digital Solutions
OnLineMetrics
KDFC Listeners Turn to KDFC
Online for Even More Ways
to Connect with their Favorite
Radio Station.
Pageviews
217,558
Unique Visitors
31,285
Pages Per Visitor
7.0
Unique Streamers
19,553
Streaming Visits
77,299
Avg. Streaming Visit
(hrs)
2.39
Email Database
52,751
Email Open Rate
28-30%
I like all kinds
of music but the
only kind of
music that I can
listen to all day,
and play in my
classroom
(I teach 7th and 8th
grade math at King
Middle School in
Berkeley)
is Classical.
—Liz
Source: June 2007 (Liquid Compass |24/7|Entercom Digital)
OnAirSponsorships
KDFC On-Air
Sponsorship Opportunities
10-SECOND SPONSORSHIPS: (10-Second Opening Billboard with Name Mention)
Market update
M-F 7:00a, 7:29a, 8:00a, 1:39p
4/day
News
M-F 6:05a, 6:29a, 7a, 7:29a, 8a
5/day
15-SECOND SPONSORSHIPS:
(Business Name plus five-word promo tag)
KDFC Calendar
:15s
M-F(9:40a,2:40p,6:40p)
promos
3/day
Mozart in the Morning
M-F 9a
5 (1/day)
10
Hoyt’s Morning Blend @ 10
M-F 10a
5 (1/day)
10
Island of Sanity @ 2
M-F 2p
5 (1/day)
10
Double Play of the Day
M-F 4p
5 (1/day)
10
Traffic
M-F(5:59a, 6:40a, 7:40a) 3/day
ON-AIR GIVEAWAYS:
6a-mid M-Su
n/a
n/a
(Billboard and Name Mention)
Commuter Quiz
-M-F 6:30a
10 (2/day)
Lunch Box
-M-F noon
10 (2/day)
Prize @5
-M-F 5p
10 (2/day)
OTHER SALES PACKAGES:
name mention in show
SF Symphony
2 (Tuesday 8-10p)
promo tags 6a-mid M-Su
6x week
SF Opera
2 (1st Sunday of Mo. 8-11p)
20x week of broadcast
From the Top
2 (Sundays 7-8p)
n/a
Friends of the Arts
2 (Monday 8-12n)
2x week Tues/Sun
Big Island of Sanity
2 (Sunday 9-12p)
5x week
Testimonials
KDFC Advertisers Say it Best.
KDFC Offers Access to Engaged Consumers
in a Prime Marketing Environment.
Men’s Wearhouse
“The only change The Men’s Wearhouse made in their San
Francisco marketing plan…was to add KDFC to the marketing mix.
Sales increased by 7%. We found a true partner in KDFC and
we’ll continue to work with them.”
Amy Nachman, Men’s Wearhouse
California Closets
“On air and through our many promotional partnerships, KDFC
has proven its value as a lead source, consistently reaching our
target audience of affluent, educated Bay Area music lovers in a
unique, compelling and entertaining environment.”
Renee Zutter, California Closets
The Walk Shop
“It is remarkable that these spots have aired every day for almost
30 years. We discovered that the KDFC listeners are well
educated, well heeled, well traveled, discriminating, sophisticated
people. We find our customers to be fiercely loyal KDFC listeners.”
Julian Kershaw, The Walk Shop
Simi Winery
“Simi’s Healdsburg event was a huge success. The events were a
complete sell out thanks to the marketing savvy of the KDFC team.
We’ll definitely partner with KDFC again.”
Erica Valentine, Simi Winery
California Transplant Donor Network
“KDFC created an integrated marketing campaign that included
testimonial spots, PSA’s, on-air interviews and website. KDFC
created interest in our cause and got people to register. We found
a true partner at KDFC.”
Jennifer McGeeHee, California Transplant Donor Network
Comcast
“By Tapping into KDFC’s socially conscious, educated listeners,
Comcast believes the KDFC campaign is very successful. Comcast
is even more impressed with the opportunity to tap into John
Evan’s ability to connect with the KDFC audience and help build
the brand.”
Nicole Cassidy, Comcast
"We
found
a true
partner
at
KDFC."