La Colline - Melinda Earsdon

Swiss Riviera Beauty Treatment
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n a world that is increasingly concerned with physical beauty
and active ingredients that help to maintain a young-looking face and
and maintaining a youthful appearance, one company stands
healthy body, making La Colline an inspiration when it comes to
alone as an industry leader in the field of cellular skin care. La
cellular skin care.
Colline beauty products are the fruit of more than 50 years'
While La Colline is still a young company, its products are steeped in
research and have been developed by a laboratory that has long
a legacy of Swiss ingenuity and pure technology that dates back to the
been an undisputed authority in the field of cellular anti-ageing
early 1930s. The research conducted in Swiss clinics and laboratories
treatments. The prestigious La Colline Cellular Research Laboratories
over the years has contributed greatly to the progress made in modern
S.A. employs only the world's leading researchers, biologists and
cellular regeneration therap y, which is used extensively in the
biochemists who have a profound understanding of the ageing process
production of the finest skin care products in the world.
and the mechanisms of cellular metabolism. The team has developed a
In 1996 Hugues Gu yon, a French engineer in chemistry, turned his
programme of truly revolutionary treatments using exclusive formulae
back on an international ca reer with the most d y namic luxury product
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firms in the world and embarked on a quest to help make the world a
It' s not hard to see why the company has increased so much in
more beautiful place, He enlisted the help of several beauty product
popularity, La Colline's collection spans a vast range of highly effective
professionals and Swiss chemists and biologists to launch the
products that incorporate everything from anti-wrinkle and firming
La Colline Cellular Research Laboratories S,A" which was based among
anti-ageing treatments to radiance boosters, whitening treatments,
the crystal clear springs and snow-capped Alps of the Swiss Riviera,
everyday skin care and intensive cures for the face and body, Be it a soft
Guyon' s dream was to create a new generation of prestigious beauty
products that were highly effective in the fight against ageing and yet
luxurious to use, He drew inspiration from the wholesome and natural
But far from resting on its laurels, the team at La Colline are
Alpine region, marrying pure Swiss biotechnology with the active plant
constantly looking to expand its remarkable range with specific
ingredients available in the area, to create a line that could combat the
treatments for all skin types, Products in the works include a fresh line
physical tolls of everyday life and help recreate glowing, healthy skin,
for combination to oily skin, innovative whitening products with
Since then, La Colline' s dedication to beauty science and constant
It is precisely this
breakthroughs over the years, helping make the company a world
combination of rich,
leader in cellular therapy. To prevent and delay the damaging effects of
effective products, an
ageing and the environment, La Col line laboratories developed a
astute professional
unique formula designed to stimulate cellular metabolism: the
attitude and a sincere
exclusive CMA® Complex (Cell Metabolism Activation Complex), This
and dedicated passion
literally means hill, It is a powerful
ingenious cocktail features active biological and vegetal ingredients
to the advancement of
and immutable symbol of peace
that combine together to stimulate cellular regeneration by intensify ing
cellular therapy that
and security, epitomising the clean
the skin's consumption of oxygen, increasing the production of ATP
makes La Colline
air and snow-capped peaks of the
(adenosine triphosphate) the indicator of cell energy, and significantly
stand out when it
Swiss Alps
improving fibroblast activity. While this may sound complex, the
comes to the war
results are plain to see: reduced wrinkles, firmer skin, improved
against age ,
• La Colline's Cellular Vital Eye
Mask was presented with the 'Best
hydration, more vitality and a radiant complexion, It is present in every
comes to
in the
_ rned his
_ -y
product
treatments and a new anti-wrinkle range among others,
pursuit of perfection has led to many advanced technological
single La Colline product.
'" iace and
rich cream, a delicately perfumed emulsion, a fresh light gel or a non­
greasy serum, every single product is an excursion in luxury.
The company has
• La Colline symbolises a
wholesome, natural world of skin
.I care products for the thi rd
n
millennium, Inspired by the rustic
traditions of Switzerland, La Colline
Cosmopolitan in 2001
Initially La Colline products were available at but a few highly
impact in a very short
exclusive spas in its native Switzerland, however its network has grown
time in the field of
• The efficacy of CMA® has been
SCientifically proven to generate a
considerably since then, Displaying remarkable foresight, the company
cellular regeneration
390 percent increase in cellular
recognised the tremendous potential Asia offered when it came to
and looks set to
respiration, a 540 percent increase
quality skin care and shrewdly positioned itself in Korea , Taiwan, Hong
continue in its good
in the production of ATP, and boost
Kong, Macau, Singapore, Thailand, Malaysia and also China, where the
work for some time to
fibroblast activity by 116 percent,
line is available in 24 provinces,
come, La Colline has
which encourages the growth of
By stocking its range in only the finest perfumeries with well trained
worked hard to earn
collagen and elastin
and highly qualified staff, the beauty counters of prestigious
its repu ta tion as a
• La Col line is renowned for
extending its philosophy and
market leader in
thalassotherapy centres , the company has rapidly gained vast
cellular anti-ageing
popularity and success, So much so in fact, that in 2002, La Colline
skin care, and looks
achieved an impressive year-on-year increase in sales of 18 percent, and
set to maintain that
2003 looks set to beat that due largely to an expansion plan that will
for many years to
reach as far as both Western and Eastern Europe and the Middle East,
come,
.I 9
h
t
5
of the Best Beauty Award' by
made a remarkable
department stores , or world class health spas , farms and
5
passion for beauty by providing an
exemplary level of training for staff
at each outlet featuring the line, be
that a sales position in a store or
the role of a beautician in a salon
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