2013 ANA Media Leadership Conference

Transcription

2013 ANA Media Leadership
Conference presented by
The Client-Side Perspective on Boosting Media Effectiveness
February 24–26, 2013 | JW Marriott Marquis Miami | Miami, FL
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Table of Contents
presented by YouTube
Agenda............................................................................. pg 1
Speaker Bios�� pg 8
Attendees........................................................................pg 15
ANA Information��pg 31
Sponsor Information�� pg 35
www.ana.net
Agenda
Agenda
MONDAY, FEBRUARY 25, 2013
Breakfast (7:30 a.m.)
Sponsored by NuvoTV
General Session (8:30 a.m.)
OPENING REMARKS
Tara Walpert Levy
Managing Director of Ad Market Development
Google and YouTube
OPENING KEYNOTE:
THE MEDIA REVOLUTION
ANA President and CEO Bob Liodice
will address hot-button issues and
challenges in the ever-evolving media
landscape. 2013 will bring laser-like
focus and debate to a number of key
industry topics. Mr. Liodice will discuss
what actions need to be taken by
advertisers, agencies, and media to
improve measurement, build transparency, and demonstrate that selfregulation, not government regulation,
is the answer.
• Measurement: (a) Making
Measurement Make Sense (3MS)
is a collaboration led by ANA,
4A’s, and IAB to improve crossmedia campaigns through the
development of digital metrics
and standards that are most
relevant and valuable to brand
advertisers; (b) Brand-specific
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commercial ratings have been an
ongoing ANA initiative to bring
greater granularity and accountability to television ratings; (c)
Ad-ID is the advertising asset
identification system that enables
supply chain efficiencies that are
critical to the media and measurement industries.
• Transparency: (a) Media rebates and incentives have recently
surfaced as an issue in the U.S.
— with media companies
providing such rebates to
agencies and agencies but not
disclosing those transactions to
clients; (b) Agency trading desks,
while offering benefits, have been
criticized for a lack of transparency to clients.
• Self-Regulation: The advertising
industry has had long-term
success in its self-regulation
model. But there are now threats
to that with Microsoft’s “Do Not
Track” default on its new browser,
which ANA opposes.
Further, this keynote will provide
perspective on newer media, such
as mobile advertising, as well as how
some traditional media are reinventing themselves.
Bob Liodice
President and Chief Executive Officer
ANA
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CONTENT IS KING FOR SUBWAY
Tony Pace recently said, “Media
takes up more of my time than
anything,” which is quite a statement
from a chief marketing officer. “In
a way, my job has evolved into one
of a newspaper editor. I am in the
content business. Brand conversations now happen in real time.
Years ago, 80% of a campaign was
preplanned. Today, that has flipped
on its head. There are so many new
ways to execute. You have to have
enough marketing assets ready to
deploy and modify as the consumer
conversation changes. If you miss
the conversation, you miss votes.”
In this session, Mr. Pace will discuss
the importance of content and
media for Subway.
Tony Pace
Chief Marketing Officer
Subway Franchisee Advertising Fund Trust
Agenda
THE FUTURE OF MEDIA IS HERE
Jon Suarez-Davis is vice president
of media and digital at Kellogg, and
one of the industry’s true innovators
and leaders. The media landscape
has shifted dramatically, and,
according to Mr. Suarez-Davis, has
now reached a tipping point. In this
session, he will share his perspective
on key media issues including
targeting and addressability, from
both a U.S. and global perspective,
and relate it all to work being done
at Kellogg.
Jon Suarez-Davis
Vice President, Global Digital Strategy
and North America Media
Kellogg Company
Coffee Break (10:45 a.m.)
Sponsored by Videology
General Session Cont. (11:15 a.m.)
UNILEVER IS “CRAFTING
BRANDS FOR LIFE”
In a fast-changing world, with both
challenges and opportunities coming
from the digital revolution, economic
turmoil, and the need for new business
models to grow in a resource-constrained world, marketing and adver
tising professionals need to rethink
their approaches to keep ahead of
consumers. At the heart of Unilever’s
new strategy, “Crafting Brands for
Life,” are people, brands, and magic
with a resultant heightened emphasis
on ideas and creativity.
Discover Unilever’s revolutionary
change in communication strategy
as well as case study examples,
including their recent Dove Men +
Care Journey to Comfort communications, which leverages the credibility
of well-known sports talent in relatable
and candid moments that resonate
with real men.
THE CONVERGENCE OF DIGITAL
AND MULTICULTURAL
Macy’s has a unique organizational
structure, with both digital and
multicultural marketing reporting
into the same pyramid. Because
multicultural consumers have been
the earliest adopters of digital
technology, this structure has
become a competitive advantage.
As America’s Department Store,
Macy’s considers a multicultural
perspective across all communication channels, and has also built
unique platforms to improve and
grow its relationships with suppliers.
In this session, Macy’s group vice
president of digital media and
multicultural marketing will share
the retailer’s story.
Jennifer Kasper
Group Vice President, Digital Media
and Multicultural Marketing
Macy’s
Rob Candelino
Vice President, Brand Building
Unilever
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Agenda
Luncheon (12:50 p.m.)
Sponsored by YouTube
General Session Cont. (2:15 p.m.)
OPTIMIZING EMERGING MEDIA
INTERNATIONAL MEDIA MANAGEMENT
DEMYSTIFYING ENGAGEMENT
Gerhard Louw leads international
media management for Deutsche
Telekom AG, the parent company
of T-Mobile. Being a South African
national living in Germany, and an
active committee member with the
World Federation of Advertisers
(WFA), Mr. Louw is well-placed to
share insight on the challenges and
opportunities being faced by media
heads outside the U.S. He will
provide perspective on issues being
tackled by the WFA’s Digital and
Media Forums — including mobile,
digital KPIs, agency remuneration,
and media auditing — highlighting
some of his own company’s experiences along the way.
The proliferation of devices and
convergence of platforms present
significant challenges and opportunities for brands. Content is being
consumed across multiple platforms,
and consumers keep adding new
devices without giving any up.
A major challenge for marketers is
to grab the attention of consumers
while figuring out the optimal mix of
television and digital marketing. In this
session, Neville Manohar will discuss
how Chrysler is taking advantage of
this emerging media environment
across platforms, including mobile,
connected TV, and more.
Brands are empowered like never
before to find the relatively few
customers who really matter —
but with all the new paths in front
of us, it can feel overwhelming to
figure out the best way to do so. Ms.
Levy will share YouTube’s perspective on how to find audiences that
are most likely to engage with your
brand, build engaging brand
ecosystems, and, most importantly,
measure engagement.
Tara Walpert Levy
Managing Director of Ad Market Development
Google and YouTube
Gerhard Louw
Senior Manager, International Media Management
Neville Manohar
Head of Emerging Media, Media Analytical
Science and Credit Card Management
Chrysler Group LLC
Adjournment (4:00 p.m.)
Deutsche Telekom
Reception (6:30 p.m.)
Sponsored by Extreme Reach
Dinner (7:30 p.m.)
Sponsored by YuMe
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Agenda
TUESDAY, FEBRUARY 26, 2013
Breakfast (7:30 a.m.)
Sponsored by International 3D Society
SEEING IS BELIEVING.
The world’s leading artistic community
is raising the bar on storytelling. Using
immersive technology, they are
connecting viewers intellectually,
emotionally, and intimately with their
stories. Can your brand’s story engage
consumers at this level? Join the
International 3D Society for breakfast,
where “seeing is believing.”
General Session (8:30 a.m.)
MILLERCOORS: SCORING RESULTS
THROUGH ENGAGEMENT
Consumers today do not want to
be advertised to; they want to be
engaged and entertained. Marketers
must create these experiences, or
competitors will. It is no longer just
about reach, media mix allocation,
or added value. It’s about content,
gaining earned exposures, and
taking the lead on measurement.
This evolving landscape has created
tremendous opportunities for
marketers to engage both general
market and multicultural audiences.
Learn how MillerCoors has
leveraged sports to engage and
entertain consumers, especially
Hispanic consumers. While sports
and beer are a tried and true
combination, MillerCoors has
tapped into entertainment, content,
fan involvement, and digital creation
for truly progressive marketing
efforts that has driven results.
AN INSIDER’S VIEW ON MEDIA
MEASUREMENT
The Media Rating Council (MRC)
was established in the early 1960s
at the behest of the U.S. Congress.
The MRC accredits audience
measurement services that are
relied on by buyers and sellers in
the advertising industry and secures
measurement services that are
valid, reliable, and effective. MRC is
a critical component of the media
ecosystem and has a fascinating
insider’s view. In this session, MRC
will share its high-level observations
on challenges and opportunities in
media measurement.
George Ivie
Executive Director and Chief Executive Officer
Media Rating Council, Inc.
Stevie Benjamin
Director, Media
MillerCoors LLC
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Agenda
Coffee Break (10:20 a.m.)
Sponsored by Scripps Networks Interactive
General Session Cont. (10:40 a.m.)
MADISON & MOUNTAINVIEW:
THE INNOVATION IMPERATIVE
What’s the next big thing? What if
there isn’t a “next big thing”? What
if the next big thing is now? Bestselling author Joseph Jaffe will
outline the innovation imperative,
and specifically how brands can
benefit in surprising new ways from
adopting a holistic and strategic
approach to technology-based
change, including — but not limited
to — collaborating with the startup
community. Discover how brand
darlings such as Apple and Nike are
living this evolved model of engagement, loyalty, and advocacy using
the powers of technology, service,
and experience.
HOT MEDIA ISSUES
We will close the morning with
perspective from our conference
co-chairs, Mark Kaline and Colleen
Milway, with candid perspectives
on the hot media issues affecting
advertisers and the industry. These
will include big data, in-house client
teams, the upfront, procurement’s
role with media, agency compensation, and more.
Moderator:
Bill Duggan
Group Executive Vice President
ANA
Panelists:
Mark Kaline
Global Director, Media, Licensing
and Consumer Services
Kimberly-Clark Corporation
Colleen Milway
Co-Chair
ANA Media Leadership Committee
Joseph Jaffe
Founder and Partner
Evol8tion, LLC
Luncheon (12:20 p.m.)
Sponsored by MailOnline.com
DIGITAL PUBLISHING —

GETTING IT RIGHT
MailOnline.com, the digital sister
of The Daily Mail, has experienced
unprecedented growth. In 2012,
it quietly took the #1 spot as the
largest newspaper website in the
world, beating NYTimes.com in
global monthly unique visits. In
such an embattled category, media
analysts want to know how this
publisher has managed to succeed
where others have failed. In this
exclusive ANA luncheon presentation, MailOnline.com Chief Revenue
Officer Rich Sutton discusses top
trends in digital publishing today, and
describes ways that MailOnline.com
is driving unique value for its advertising partners. Topics like crossplatform, mobile publishing,
hotspotting, native advertising,
and community development will
all be explored.
Rich Sutton
Chief Revenue Officer
MailOnline.com
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Agenda
General Session Cont. (1:20 p.m.)
MILLENNIALS, MEDIA, AND TECHNOLOGY
CO-AUTHORING THE FUTURE:
PARTNERSHIPS WITH STARTUPS
Millennials are the largest living
generation and have become the
most coveted consumer generation
group since the Baby Boom. In
this session, discover insights on
Millennials’ use of media and tech
nology, and how marketers can benefit
from this evolution by collaborating
with startup technology companies.
Millennials are embracing new
technologies at a faster pace than
ever before. It is critical to get ahead
of what’s next, and when possible,
help shape it for the benefit of your
brand. In this afternoon session
focused on working with startups,
you will hear from experts in the
space who are driving change and
brand results by working with
up-and-coming startups.
Scott Hess
Senior Vice President, Human Intelligence
Spark Communications
Afternoon Continuous Coffee Break
Sponsored by Univision
LEVERAGING PARTNERSHIPS WITH
STARTUPS FOR BRAND IMPACT
1871 is a co-working center for
digital startups. Located in the famed
Merchandise Mart, the 50,000square-foot facility provides Chicago
startups with affordable workspace
and access to mentors, programming,
educational resources, potential
investors, and a community of
like-minded entrepreneurs. Kevin
Willer, CEO of 1871, will share an
introduction to 1871, and how they
work with startups, agencies, and
marketers.
Kevin Willer
Founder and Chief Executive Officer
1871
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Agenda
MEET THE EMERGING TECHNOLOGIES
Three 1871 startups will take center
stage. Each will provide background
on the emerging technologies they
are bringing to market, the value,
and the opportunities. The group
will also share best practices on
how to do business with them
and explain why it is to everyone’s
ultimate benefit to be involved with
startups from the early stages.
Elisa All
MARKETER Q&A: HOW BRANDS ARE
LEVERAGING STARTUP PARTNERSHIPS
A marketing veteran from a major
organization will wrap up the after
noon session by discussing the value
in partnerships with startups, personal
experiences in the space, best
practices, missteps to avoid, and
why these partnerships are important
for reaching consumers today and in
the future.
Conference Adjournment (4:00 p.m.)
30Second Mobile
Justin Massa
Food Genius
Erik Severinghaus
SimpleRelevance
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Speaker Bios
Elisa All is a new-media innovator and founder of 30Second Mobile, a mobile media company
redefining content and connections for mobile devices, in formats of 30 seconds or less. The first
brand launched by the company is 30Second Mom: 30Second tips for your mobile life. It’s a
mobile website and app that keeps busy moms “in the know while on the go.” Before she introduced 30SecondMobile, Ms. All founded iParenting Media, a leading multimedia publishing
company serving parents that was acquired by the Walt Disney Company in 2007.
Elisa All
Founder and Chief
Executive Officer
30Second Mobile
Stevie Benjamin
Director, Media
MillerCoors LLC
Rob Candelino
Vice President,
Brand Building
Stevie Benjamin has been media director at MillerCoors, and prior to that Coors, since 2005.
She manages the media work of 18 brands, including Coors Light, Miller Lite, Blue Moon, and
Miller64, and oversees an extremely talented group of media/digital professionals. Responsibilities
at MillerCoors include strategy and execution of all media, including content creation and insights.
She is passionate about the intersection of media and content, and she and her team have led
robust branded entertainment with Turner, HBO, Univision, Discovery, and DBG. As MillerCoors
is one of the largest advertisers of sports programming, Ms. Benjamin leads multi-faceted partnerships with the likes of ESPN, Yahoo! Sports, FOX, and NBC. Prior to entering the beer world, Ms.
Benjamin led corporate and business media work at Verizon in New York City. Earlier in her career
she held posts at Ogilvy & Mather and The Media Edge, managing the media work of such brands
as American Express, AT&T, and Dr Pepper/7UP. She is an active member of the ANA and chairs
the Midwest Digital Committee.
Rob Candelino is vice president of brand building for Unilever’s vast skin care U.S. portfolio,
including brands such as Dove, Axe, Pond’s, Vaseline, Q-Tips, Suave, and Simple. A 15-year
Unilever veteran, Mr. Candelino leads a team of more than 30 marketers. His path to skin care
leadership began with an internship at Unilever Canada in 1997 and grew with assignments that
took him to roles in numerous countries, categories, and functions. Mr. Candelino has excelled
at each step — whether it was working in hair care, laundry, or skin care categories; in sales,
marketing, or innovation roles; or in different markets. His industry work has been recognized
by Marketing Week Magazine (UK Power 100), Ad Age (Hottest Brands 2011), and Adweek
(Integrated Campaign of the Year 2011).
Unilever
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Speaker Bios
Scott Hess
Senior Vice President
Human Intelligence
Spark
Communications
George Ivie
Executive Director and
Chief Executive Officer
Media Rating
Council, Inc.
www.ana.net
As the senior vice president of human intelligence for media agency Spark, Scott Hess leads the
firm’s research and insights function and serves as the primary architect and catalyst for the
next-generation media planning approach known as “Experience Planning.” Known as one of the
leading experts on American youth in general and the Millennial generation in particular, Scott
spent nearly a decade as the vice president of insights at pioneering youth research firm TRU.
While there, he helped more than 100 of the world’s leading brands (Axe, Coca-Cola, ESPN,
Pepsi, MTV, Nike, Nintendo, and P&G, to name a few) connect more effectively with today’s teens
and twenty-somethings. A veteran of more than 400 presentations, including a TED talk
(“Millennials: Who They Are & Why We Hate Them”), Scott is known for his unique ability to
translate data into actionable insights for brands and their agencies. Scott was recently quoted in
USA Today, where he outlined his reasons for naming the next cohort “The Post Generation,” due
to the amazing array of seismic cultural shifts that have occurred as they’re coming of age. Before
joining TRU, Scott developed his interest in the youth market at online-music pioneer Tunes.com,
where he led the creation of online music destination sites, including RollingStone.com,
TheSource.com, and DownBeatJazz.com. After serving as vice president of content for most of
his tenure, Scott devoted his final year to bolstering the bottom line, creating innovative integrated
marketing programs for blue-chip brands like Ford, Wendy’s, and M&M Mars. Scott began his
career at Andersen Consulting (now Accenture), shortly after securing a B.A. in english and
creative writing from Miami University. He and his wife Eileen have two sons, and they live in
Chicago’s Bucktown neighborhood.
George Ivie was appointed executive director and CEO of the Media Rating Council, Inc. (MRC)
in January 2000. Mr. Ivie’s background includes almost 30 years of experience in auditing,
evaluating, and consulting for media research businesses, with a specialty in information
technology. Prior to his appointment to executive director, Mr. Ivie was Ernst & Young’s lead
representative and advisor to the MRC, forming and leading a dedicated team that conducted
all MRC audits and interacted with MRC management and member organizations. During 2004
and 2005, Mr. Ivie testified at two U.S. Senate hearings related to audience measurement of
television, and met with many congressional representatives to discuss media measurement
issues and the MRC’s industry-oversight role. Mr. Ivie also participated in a Federal Trade Commission
(FTC) review of MRC policies and procedures, including facilitating the commission’s review
of an example audit; this review culminated with a 2005 FTC letter, issued to Congress, which
re-affirmed support for the MRC self-regulatory process. Mr. Ivie also testified in front of the U.S.
House Committee on Oversight and Government Reform in 2009 relating to radio audience
measurement, as well as meeting with numerous government officials and government bodies
at the time.
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Speaker Bios
Joseph Jaffe
Founder and Partner
Evol8tion, LLC
Mark Kaline
Global Director,
Media, Licensing
Kimberly-Clark
Corporation
Joseph Jaffe is founder and partner of Evol8tion, LLC, an innovation agency that matches earlystage startups with established brands to partner via mentoring, pilot programs, investment,
and/or acquisition. Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft
Foods as founding clients. In 2006, Mr. Jaffe founded and ran the strategic consultancy Crayon.
Crayon’s clients included The Coca-Cola Company, Panasonic, Kraft Foods, and H&R Block.
Before that, Mr. Jaffe was director of interactive media at TBWA\Chiat\Day and OMD USA, where
he worked on Kmart, ABSOLUT Vodka, Embassy Suites, and Samsonite. Mr. Jaffe’s popular blog
and audio podcast, “Jaffe Juice,” provides daily and weekly commentary respectively on all things
new marketing. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast”
by MarketingSherpa. In 2009, he launched his first foray into video in the form of JaffeJuiceTV
(www.jaffejuice.tv). Mr. Jaffe released three books, titled Life After the 30-Second Spot: Energize
Your Brand With a Bold Mix of Alternatives to Traditional Advertising; Join the Conversation: How
to Engage Marketing-Weary Consumers With the Power of Community, Dialogue and Partnership;
and Flip the Funnel: How to Use Existing Customers to Gain New Ones. Mr. Jaffe’s impassioned,
straight-shooting, and honest perspectives have found their way to every major media outlet.
Mark Kaline is responsible for directing Kimberly-Clark’s global media operations in support of
the company’s business and marketing initiatives. He is responsible for driving excellence in
media across the enterprise, including communications planning and buying, measurement,
optimization, media agency management, and shared best practices. In addition to his media
role, Mr. Kaline heads up the company’s global digital center of excellence and the global brand
licensing team, as well as the company’s global consumer services team. With 30 years of
advertising and media experience, Mr. Kaline joined Kimberly-Clark in October of 2008, after
serving 11 years as global media manger with the Ford Motor Company. During his time at Ford,
he was responsible for the company’s media operations and in-house branded entertainment
team across all vehicle and service brands. Prior to joining Ford, Mr. Kaline spent 13 years at
Campbell-Ewald Advertising in Detroit, where he was senior vice president, media director on
Chevrolet car business. He also headed up network radio operations at Ogilvy-Mather in Chicago,
and has worked at several radio and television stations in and around the Detroit area. Mr. Kaline
serves on several industry association committees and boards of directors, including the ANA,
Nielsen’s Advertiser Advisory Board, and the Council for Research Excellence. He holds a B.A.
degree in telecommunications from Michigan State University in East Lansing, Michigan.
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Speaker Bios
Jennifer Kasper
Group Vice President,
Digital Media and
Multicultural Marketing
Jennifer Kasper is the group vice president of digital media and multicultural marketing at Macy’s.
In this role, she leads Macy’s digital media strategy, with a focus on engaging customers, fostering
brand loyalty, and driving sales. She and her team manage the retailer’s social media footprint,
mobile marketing platforms, and display advertising campaigns, and partner with Macys.com to
bring the retailer’s omni-channel marketing efforts to life. Additionally, she oversees the development of multicultural media and event strategies that support Macy’s objective of growing market
share in key minority customer segments. Before joining the Macy’s marketing team in January
2012, Ms. Kasper was vice president of marketing strategy for Macy’s merchandising group,
where she led the brand development and campaign planning for Macy’s private brands. Ms.
Kasper earned an M.B.A. from UCLA Anderson School of Management, as well as a B.A. in
English literature from Grinnell College.
Macy’s
Bob Liodice
President and Chief
Executive Officer
ANA
Bob Liodice was appointed president and chief executive officer of the ANA in 2003. Bob was
previously executive vice president, responsible for member relations and business development
with a primary focus on strengthening relationships with ANA member companies and broadening
the membership base. He joined the ANA as senior vice president in 1995. Prior to the ANA, he
was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.
Previous experience includes more than 15 years in marketing and financial management at Kraft
General Foods, including having served as category marketing manager for the Jell-O and Bakers
brands. He is a member of the boards of directors of The Advertising Council, Advertising Research
Foundation, National Advertising Review Council, Partnership for a Drug-Free America, and
Advertising Educational Foundation, and an executive committee member of the World Federation
of Advertisers. Mr. Liodice holds bachelor’s degrees in accounting and management, and an
M.B.A. in finance from New York University.
Gerhard Louw has been with Deutsche Telekom at the headquarters in Bonn, Germany for more
than six years. As senior manager, international media management, he is responsible for steering
and coordinating the international media function for the Deutsche Telekom Group across the
14 national telecommunications companies in Europe. His professional background includes
many aspects of marketing management on local and global levels, ranging from the advertising
industry and broad-based consumer goods to business-to-business high-value IT services and
consumer telecommunications services and products. He has two business degrees and a postgraduate diploma.
Gerhard Louw
Senior Manager,
International Media
Management
Deutsche Telekom
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Speaker Bios
Neville Manohar
Head of Emerging Media,
Media Analytical
Science and Credit Card
Management
Neville Manohar was appointed head of emerging media, media analytical science and credit card
management at Chrysler Group LLC in the spring of 2010. In this position, he is responsible for emerging
digital marketing strategy and execution for Jeep, Chrysler, Dodge, Ram, and Fiat brands and all
nine regional offices. In addition to his digital responsibilities, Mr. Manohar is also head of credit
card strategy and operations. Previously, he was senior manager of consumer insight from 2008
to 2010. He joined Chrysler Financial as loyalty manager in 2006. Mr. Manohar graduated from
the University of Michigan in 1986 with a bachelor’s of science in political science and a minor
in mathematics. He holds an M.B.A. from Wayne State University. Mr. Manohar has been a
frequent guest lecturer on digital marketing at the University of Michigan. Furthermore, he has
been featured speaker at the J.D. Power Automotive Internet roundtable and other leading digital
summits. In addition, he has been quoted for several leading publications, including The New
York Times.
Chrysler Group LLC
Food Genius creates “big data” for the food industry. The company tracks restaurants, their
menus, and consumer behavior while dining out to provide actionable insights for stakeholders
in the food industry. Recently, Food Genius launched its first product, Food Genius Reports,
to help food industry executives to better understand how flavor concepts are playing out across
restaurants around the country.
Justin Massa
Founder and
Food Genius
Colleen Milway
President
Milway Media
Consulting
Colleen Milway is president of Milway Media Consulting, providing global and domestic innovative
strategic media consulting services to leading clients in the pharma, OTC, and CPG categories. She
is also very active in the ANA, co-chairing the Media Leadership committee. Prior to launching her
consulting business, she spent 10 years leading strategic planning initiatives as global media director
at the Campbell Soup Company from 2002 to 2012, overseeing more than $350 million in global
media spending across Campbell Soup, Sauce and Beverages, and Pepperidge Farm divisions, as well
as 19 international markets. She led media strategy for several media portfolio launches, including
the Pepperidge Farm Trademark and Campbell’s Soup Portfolio “It’s Amazing” campaigns. She
created innovative negotiation solutions across video, digital, and print to optimize efficiencies and
effectiveness for the organization. Prior to joining Campbell’s, Ms. Milway helped launch the first
DTC group at Roche Laboratories, Inc. as the consumer director of media and marketing services,
and then consumer director of primary care marketing, from 1999 to 2002. She began her career at
Young & Rubicam in 1986, and worked in media planning on several major accounts, including Kraft,
Colgate, Blockbuster, and Sony Electronics, until 1999, when she left as a senior vice president,
planning director.
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Speaker Bios
In his role as SUBWAY® chief marketing officer, Tony Pace has been the architect of many of the
successes of the SUBWAY® brand. When Mr. Pace joined SUBWAY® in January 2006, it was the
#5 QSR brand. Today, SUBWAY® stands as the #2 brand as measured by sales and the #1 brand
in terms of number of locations worldwide. This growth is the result of many innovative and industrydefining programs like $5 FOOTLONG™, healthy offerings on the Fresh Fit menu, and SUBWAY’s®
Famous Fans, which include Michael Phelps, Blake Griffin, Carl Edwards, Ryan Howard, and Apolo
Ohno, among others. Mr. Pace has raised the profile of the SUBWAY® brand via numerous innovative digital, broadcast, and social media programs which have put SUBWAY and its offerings front
Tony Pace
and center with consumers. Prior to joining SUBWAY®, Tony had a long and distinguished career
with Young & Rubicam and McCann Erickson, where he stewarded major national brands such as
Subway Franchisee
Coca-Cola, Kentucky Fried Chicken, Capital One, and Burger King. He also had management and
Advertising Fund Trust
P/L responsibility for McCann Southwest and Momentum. Mr. Pace is a graduate of the University
of Notre Dame and received his M.B.A. from the Wharton School of Business.
SimpleRelevance is a Chicago-based company that develops next-generation tools to help
companies personalize digital communication. Prior to launching SimpleRelevance, Mr.
Severinghaus received a patent while in IBM’s IT Optimization organization, and helped
co-found iContact, a leading email service provider.
Erik Severinghaus
Founder and
SimpleRelevance
Jon Suarez-Davis
Vice President, Global
Digital Strategy
Kellogg Company
www.ana.net
Jon Suarez-Davis is vice president, global digital strategy and North America media at Kellogg
Company. Mr. Suarez-Davis has responsibility for all forms of digital marketing as well as oversight
responsibilities for the company’s North America media strategy and activation. Mr. Suarez-Davis
joined Kellogg Company as senior director, global digital strategy in October 2009. Inaugurating a
new role in the organization, he was charged with building digital marketing capabilities and best
practices across paid, owned, and earned channels. Prior to joining Kellogg, Mr. Suarez-Davis was
senior vice president, digital strategy at Leo Burnett. He was a member of the leadership team
responsible for the global Kellogg account — specifically, he had management oversight for all
Publicis digital agencies working on Kellogg (Starcom Digital, Arc, and Digitas). Prior to Leo Burnett,
Mr. Suarez-Davis played a leadership role in building Biggs|Gilmore into one of the most awarded
and recognized digital agencies in North America. As vice president, strategy, he led the strategy
group responsible for developing integrated marketing communications for Johnson & Johnson,
Kimberly-Clark, DuPont, and Kellogg. Mr. Suarez-Davis began his career at Ogilvy & Mather in direct
marketing media and account management roles. He earned a bachelor’s degree with honors in
communications from Northwestern University and is a graduate of the Direct Marketing Institute
at DePaul University, Charles H. Kellstadt Graduate School of Business.
13
Speaker Bios
Rich Sutton serves as chief revenue officer at MailOnline.com, the largest newspaper website in
the world, where he oversees North American sales. Previously, Mr. Sutton was global head of
sales at CBS Interactive Music Group, and prior to that was senior vice president of consumer
markets at WebMD. He spent nearly 13 years with Warner Bros. and Time Warner, where he led
the startup of Warner Bros. Online. Mr. Sutton’s work with brands has been recognized by Ad
Age, Forbes, AAAA, AdWeek and other industry publications. He’s the author of Best Practices
in Branded Entertainment and the recipient of numerous online and marketing awards.
Rich Sutton
MailOnline.com
Tara Walpert Levy
Managing Director of Ad
Market Development
Google and YouTube
Kevin Willer
Founder and Chief
Executive Officer
1871
Tara Walpert Levy is the managing director of ads marketing at Google, where she leads the global
marketing team focused on large advertisers and agencies. She is also responsible for advertiser
communications and market development for YouTube worldwide. Prior to Google, Ms. Levy was
the president of Visible World, building the company into the leading targeted TV advertising
platform for media sellers, agency executives, and marketers. She also spent six years at
McKinsey & Company, where she was a leader of the global media and entertainment and sales
and marketing groups. Ms. Levy began her career in print and online advertising sales, and has
worked as an investment banker for Goldman Sachs and a consultant for The LEK Partnership.
She writes and speaks frequently on the shifting advertising landscape and has been named by
Advertising Age as one of the top “Women to Watch,” by Crain’s as one of NYC’s “40 Under 40,”
and by Fast Company as one of the “Most Creative People in Business.” Ms. Levy also invests in
and advises media and marketing startups in the New York area. She received a B.A. in economics
from Harvard University and an M.B.A. from Harvard Business School.
Kevin Willer is the founder and chief executive officer of the Chicagoland Entrepreneurial Center
(CEC). The CEC works with high-potential entrepreneurs to build the next generation of high-growth
companies in the Chicago area. He works across the entrepreneurial ecosystem with startups,
investors, government, and industry organizations to accelerate the pace of innovation and rate of
success for local entrepreneurs. The CEC will also be managing, operating, and programming 1871,
a new startup co-working center for 400 entrepreneurs located at The Merchandise Mart. Previously,
Mr. Willer co-founded the Google Chicago office in late 2000. In his more than 10 years with Google,
he helped grow the office to more than 400 professionals. He led the telecom industry practice, where
his teams managed the Google marketing partnerships with several of the largest telecommunications
corporations, including AT&T, Sprint, and Motorola. In his additional head of office role, Mr. Willer led
the civic development efforts for Google’s Chicago office. Before Google, he held business development
positions at CMGI, an early internet incubator, and USRobotics, the pioneer in modem technology.
14
www.ana.net
Attendees
Sorted by Name
Todd Adest
Diana Bald
Jamie Bernheim
Jason Brown
Director
Executive Vice President, Director of
Marketing and Business Development
Senior Marketing Manager
Vice President
MediaMath
The DIRECTV Group, Inc.
Rich Bertodatti
Julie Buchan
Video Agency Specialist
Senior Manager, IMS
Google
Bayer Consumer Care
Peter Blacker
Nicole Buchanan
Account Executive, Digital Media Sales
Neustar
Rob Aksman
TargetCast tcm, Inc.
Co-Founder and Chief
Experience Designer
Frank Ball
BrightLine
Nielsen
Gabriela Alcantara-Diaz
Jack Bamberger
President
Head of Agency and Industry Relations
Executive Vice President, Digital Media
and Emerging Businesses
GAD Marketing Communications
AOL
NBCUniversal Telemundo
Paul Alfieri
Mary Ellen Barto
Bill Blummer
Vice President, Marketing
Vice President, Media Impact
Turn Inc.
Arby’s Restaurant Group
Eastern Region Sales Director
AOL On Video
Elisa All
Maggie Bausano
Vice President, Media
Jules Boasberg
U.S. Bank
Bernstein-Rein Advertising, Inc.
Executive Vice President
Managing Director, US
Ken Beaulieu
Gretchen Bobroff
Director, Marketing and Communications
Director, Advertising Sales, Central
Vice President, Integrated
and Strategic Partnerships
Initiative Media Worldwide
ANA
Rovi Corporation
AT&T AdWorks
Neil Ascher
Carolyn Bekkedahl
Chris Boothe
Rob Candelino
President, Diversified Services
Senior Vice President, Digital Sales
Zenith Optimedia, N.A.
Meredith Corporation
Unilever United States, Inc.
Abby Auerbach
Michael Bell
Terrie Brennan
Kim Canfield
and Chief Marketing Officer
Digital and Public Relations Senior Director
Executive Vice President, General
Manager, Advertiser Solutions
Marketing Director
30Second Mobile
Shane Ankeney
Television Bureau
of Advertising, Inc.
Carissa Bailey
Coordinator, Conferences
Senior Account Executive
America Online Incorporated
Executive Vice President, Growth Officer
LifeLock, Inc.
The Nielsen Company
Stevie Benjamin
A+E Networks
Andrew Budkofsky
Executive Vice President,
Sales and Partnerships
Break Media
Gina Buttafoco
Partner
Direct Advantage
Meade Camp
Colgate-Palmolive Company
Mike Caprio
Director, Media
Marcy Browe
MillerCoors LLC
Vice President of Video, Broadcast
and Connected Devices
Rovi Corporation
MediaMind
ANA
Rich Berenson
Managing Director, Meredith 360
Adam Brown
Jim Chabin
Debra Balcerzak-Wilson
President
Koeppel Direct
International 3D Society
Senior Brand Manager
Lebanon Seaboard Corporation
Ed Berg
Director, Member Relations
ANA
www.ana.net
15
Attendees
Marie Crivaro
Morgan Donovan
Mark Ellis
Sales Manager
Account Executive
3M
Advertising Database
Simulmedia, Inc.
Vice President, North America Sales,
Global Client and Agency Partnerships
Judy Choe
Sean Cunningham
Maria Dreyer
Vice President
Jennifer Emmi
Sony Pictures Entertainment, Inc.
Media Analyst
Discovery Communications, Inc.
Cabletelevision
Advertising Bureau
Tom Christian
Usheen Davar
Vice President
Gary Engnes
Anheuser-Busch InBev
Media Manager, Global Marketing
Laura Chesnut
Marketing Strategist
Vice President, Integrated
Ad Sales Marketing
Vice President
Digital Sales Director
Catalina Marketing Corporation
Sarah Cieto
Brian Davidson
Media Supervisor
Vice President, Member Relations
The Integer Group LLC
ANA
Barbara Cipolla
Jill Davis
Chief Growth Officer
Extreme Reach, LLC
Digitas Inc.
Jane Clarke
Managing Director
Coalition for Innovative
Media Measurement
Blaise D’Sylva
Marjorie Dufek
Assistant Manager, Marketing and Media
Limited Brands, Inc.
Steve Esformes
Sales Director
Linda Evans
ANA
Vice President, Cross Platform Strategy
Jennifer Evans
ConAgra Foods Inc.
Director of Marketing
Conill Advertising Inc.
Sesame Workshop
Dynamic Logic
Patty DeWees
Juanjo Duran
Leabe Commisso
Capital One Services, Inc.
Tyler Colligan
Research Director
Manager, New Account Generation
BrightLine
Viacom Media Networks
YuMe
John Ebbert
Maria Feicht
Executive Editor
Chief Brand Officer
AdExchanger.com
Au Bon Pain Restaurants
Mark Eckert
Brad Feinberg
Team Leader — Paid Media
Media Group Manager
4A’s
Edward Jones
MillerCoors LLC
Nick Donahue
Rich Ehrmann
Lisa Figel
Manager, Media
Director, Media Investment Leverage
Bayer Corporation
Johnson & Johnson
ESPN Customer CMS
Co-Founder, Chairman
and Chief Executive Officer
Chief Research Officer
Google
Dan Connors
Jacquie Corbelli
Colleen Fahey Rush
Joe Farrell
Arbitron Inc.
H. J. Heinz Company
Benihana Inc.
US Hispanic Strategic Content
Partnerships
Senior Director
Oliver Dizon
Brand Manager
Time Warner Cable
Vice President, Brand Strategy
and Marketing
Chief Media Communications Officer
Suzanne Duncan
Brett Dennis
ConAgra Foods Inc.
Brown-Forman Corporation
Heather Dumford
Adrienne DeLisio
Aspen Dental Management Inc.
Director, Digital Marketing
Bill Duggan
Marketing Events Coordinator
Yahoo! Inc.
Senior Vice President, Asset Management
Mike Donahue
Member Services
Account Executive
Simulmedia, Inc.
16
Vice President of Sales, Midwest
www.ana.net
Attendees
Eric Fischer
Media Director
LifeLock, Inc.
David Fischer
Senior Vice President, Sales
eXelate
Chris Fitzgerald
Director, Brand Activation
John Fredette
Keith Gelles
Karen Grinthal
Manager, Global Media
and Sponsorship Marketing
CTO
Senior Vice President, Ad Sales,
Food Networking/Cooking Channel
IBM Corporation
Vice President, Enterprise Sales
TubeMogul
Vice President, National Sales
Jack Flanagan
Jayme Frieder
Collective
Mark Fogelberg
Lauren Funke
Angela Gust
Active International
Debra Hagan
Extreme Reach, LLC
Senior Manager, Patient Multicultural
Marketing
Account Executive
Simulmedia, Inc.
Christina Glorioso
Majesco Entertainment
Advertising Director, Miami
National Sales Office
3M
Vice President Sales and Services, East
Benjamin Glatt
Director, Advertiser Solutions Group
Bluefin Labs
Scripps Networks
President, Sales and Operations
Brendan Gill
Larry Fried
SQAD, Inc.
Director, Integrated
Bill Georges
Lee Freund
Horizon Media, Inc.
Vice President, Sales
BrightLine
Marni Gordon
Novo Nordisk
Pharmaceuticals, Inc.
Patrick Hagerty
Captivate Network
Tom Hagopian
AT&T AdWorks
The New York Times Company
Julie Foor
Sanjiv Gajiwala
and Media Committees
Director, Marketing
ANA
Jeff Hamill
Chris Grech
Senior Vice President, Advertising
Sales and Marketing
Media Specialist
IKEA North America
Mike’s Hard Lemonade Company
Molly Ford
John Garcia
Advertiser Solutions Group
Collective
Bill Formeca
Director, Communication Strategy
Tremor Video
Daniel Green
Christopher Gebhardt
General Manager and Executive Vice
President, Digital, Participant Media
TakePart
Alison Fowler
Harold Geller
Managing Director, Media
Director Sales, CPG
Ad Sales Solution Manager
Matt Green
Senior Manager, Marketing
Communications
WFA
Charles Schwab & Company, Inc.
Ad-ID LLC
Christina Greene
Phil Frank
Craig Geller
Extreme Reach, LLC
Vice President, Strategic Sales
Collective
Marketing Events Manager
Senior Vice President, Ad Sales
Perianne Grignon
Nuvo TV
X+1
www.ana.net
17
Vice President, Advanced Advertising
Hearst Magazines
Laurie Hansen
Market Development
Big Frame
Sheryl Harkins
The Nielsen Company
John Harman
Director, U-verse TV Media Sales
AT&T AdWorks
Michael Hartman
Senior Marketing Officer
SeaWorld Parks and
Entertainment
Attendees
Marc Heedt
Director of Sales
Bob Jensen
Laura Klein
Joe Lampert
Associate National Director, New Media
Senior Vice President, Sales,
PR and Corporate Branding
Managing Director
Bluefin Labs
SAG-AFTRA
Paul Heine
Kailani Joy
Everyday Health Inc.
Harris Corporation,
Broadcast Communications
Pat LaPointe
Marketing Communications Manager
Alia Kemet
Inside Radio
YuMe
External Media Solutions Manager
Katherine Herb
Lindsay Jurist-Rosner
Senior Editor
IKEA North America
Rick Knecht
GoldSpot Media
Simulmedia, Inc.
Senior Production Manager
Scott Hess
Mark Kaline
Senior Digital Sales Executive
Senior Vice President, Human Intelligence
Beth Horowitz
ANA
Peter Koeppel
Koeppel Direct
President
Jennifer Kasper
Adam Komack
Harris Corporation
Managing Partner,
Director of Client Services
Jonathan Isaac
Macy’s
MediaCom
The Barbarian Group
Oren Katzeff
Doug Kooyman
Head of Audience and Marketing
Senior Director, Brand Marketing
George Ivie
ZEFR
Executive Director and
Keith Kazerman
Sharon Korn
Senior Vice President Advertising Sales
Advertising Sales Account Executive
DIRECTV, Inc.
Rovi Corporation
Sophie Kelly
Justin Kramer
President
The Barbarian Group
The Team Companies
Matthew Kenyon
Allison Kronick
Vice President, Interactive
Global Industry Relations
I-Behavior
DoubleClick/Google
Kim Kirby
Andres Lahoz
Senior Sales Director East Coast
AdSafe Media/Integral Ad Science
Director of Business Development
Executive Director of Strategy
Dave Jackson
Grab Media
Joseph Jaffe
Founder and Partner
Evol8tion, LLC
Roland Janisse
Managing Partner
Cortex Media
Brian Janks
Executive Vice President Americas
MarketShare
Jim Lawenda
Senior Media Manager
Campbell Soup Company
Nancy Lehman
Midwest Sales Director
Kevin Lemberg
Director of Marketing Advertising Sales
Claudia Lezcano
Senior Vice President,
Miami Dolphins, Ltd.
Tyler Liebowitz
Collective
Ryan Linder
Doner Advertising
Allan Linderman
President
The Linderman Media Group
Bob Liodice
ANA
VP Automotive Sales
TRA Global Research
18
www.ana.net
Attendees
Libby MacDonald
Justin Massa
Michele Mino
Senior Vice President Agency/Advertiser
XO Group Inc.
Kantar Media
Food Genius
Rita Loesing
Lori Madeloff
Guy McCarter
Liam Moran
Product Leadership
Vice President, Associate
Planning Director
David Liu
Executive Director
Gian Lombardi
Senior Vice President, Eastern Sales
YuMe
David Longfritz
Kantar Media
Vice President of Sales
SEASON/Silver Chalice
Founder
Mark López
Advertising Sales
Google
Univision Communications Inc.
Bill Lopez
Jon Mandel
PrecisionDemand
Michael Lotito
Christopher Mangan
MediaIQ
Gerhard Louw
Senior Manager, International
Media Management
Director of Sales
Jason Morros
ANA
Vice President, Disney
and International Brand Marketing
Pella Corporation
Stuart McLean
Feld Entertainment
Julie Moses
Sales Manager, OVA
Extreme Reach, LLC
Amber Mundinger
Content & Co.
Senior Manager, Sponsorships and Media
Dan McLean
Senior Partner, Director of Asset
Acquisitions
MailOnline.com
Vice President, Conferences
Director, Commercial Business
Development
Nuvo TV
Simon Morris
Katz Marketing Solutions
Cameron McGinley
Steven Mandala
President
Kristen McDonough
Deb Malone
The Internationalist
Director of Ad Sales
Bob McCurdy
Marc Mallett
John Hancock
Financial Services, Inc.
Head of US Hispanic Audience
MediaLink
ANA
Marketing Manager, Communications
Jim Murphy
Transitions Optical, Inc.
Senior Vice President, Digital
Catalina Marketing
the midas exchange
Scot McLernon
Christine Manna
George Musi
YuMe
Product Marketing Manager —
Analytics, Marketing
Chief Operating Officer
Deutsche Telekom
ANA
Meghan Medlock
José Lozano
Neville Manohar
ANA
Pam Myers
Michael Miller
MassMedia
Director, Committees and Conferences
MediaMind
FKM
Media Analytical Science
and Credit Card Management
Michael Lyons
Chrysler Group LLC
Hyper Marketing Incorporated
Sam Nelson
Melissa Martinez
Colleen Milway
Media Supervisor
President
Thomson Reuters
Milway Media Consulting
Vice President
PrecisionDemand
www.ana.net
19
Media Manager
Manager, Marketing and Media
Attendees
Fabiola Orlowsky
Mike Piltzecker
Elwyn Remos
Advertising Manager
Producer, Influence Pictures
Senior Manager
Berkeley College
WellPoint, Inc.
Microsoft Corporation
Kelly Niszczak
Tony Pace
Ann Piper
Manuel Reyes
Vice President, West Sales
Subway Franchisee
YuMe
Cortex Media
Georgeann Pizzi
Alexandria Reyes
Knowledge and Research Specialist
Mitch Paletz
Account Supervisor
Manager
ANA
RVP, Business Development
MassMedia
Nuvo TV
Max Polisar
Janis Rodda
Head of Sales
Director, Media
Big Frame
Del Monte Foods
Trisha Pray
Zach Rodgers
Executive Vice President, Network Sales
Managing Editor
AdExchanger.com
Geoffrey Precourt
Meital Rofe
U.S. Editor
Senior Membership Manager,
Member Relations
Donna Nicholson
Media Content Producer
Catalog and Global Brochures Specialist
IKEA North America
Caitlin Nitz
Jim Norton
InMobi, Inc.
Head of Advertising Sales
Victor Parada
AOL
Discovery Communications
Courtney O’Brien
David Paschkes
Vice President
Account Executive
Senior Vice President, Advertising Sales
Simulmedia, Inc.
TouchTunes Interactive Networks
Michael O’Connor
Julie Pereira
Vice President, Director
of National Broadcast
eXelate
Horizon Media, Inc.
Lynn O’Donnell
Web Content Specialist
ANA
Sean O’Neal
Warc.com
Marketing Coordinator
Nick Primola
Jonathan Perelman
Vice President
BuzzFeed
Global Chief Marketing Officer
Vice President Integrated Solutions
and Digital Media
MailOnline.com
Telemundo/NBC Comcast
Michael Oddi
Julie Perlish
Senior Director, Advertising Analytics
KSL Media, Inc.
ESPN Customer Marketing & Sales
Patty Odell
Lan Phan
Senior Editor, Chief Marketer
Director, Member Services
PROMO Magazine
ANA
Ramon Olmeda
John Piccone
Media Manager
MillerCoors LLC
Simulmedia, Inc.
Mike Roggero
ANA
CFO
Marci Raible
Borja Perez
ANA
Nuvo TV
Director, Global Media
Mike Rosner
Bank of America
Vice President Sales, North America
Jack Randall
Business Development
Univision Communications, Inc.
Dylan Rebillot
MediaMind
Lisa Ryan
Executive Director,
National Brand Advertising
Kaiser Permanente
Director, CPG Sales Development
Lori Sale
Tremor Video
Partner, Artist and Brand Management
Gary Reisman
Advanstar Communications Inc.
Chief Executive Officer, Co-Founder
NewMediaMetrics
20
www.ana.net
Attendees
Arnie Sanyal
Global Category Manager,
Advertising and Media
James Shoreland
Victoria Smith
Dean Suarez-Starfeldt
Executive Vice President, Director Corp.
Development
Director, Advertising Sales, Eastern
Marketing and Innovation
Rovi Corporation
AstraZeneca LP
Jed Savage
Audrey Siegel
President and Director of Client Services
Vice President, Content Solution
and Event Sponsorships
Kristin Sullivan-Stoesser
Media Sales and Strategy
Yahoo! Inc.
Rentrak
Jeff Siegel
Jack Southerland
Rich Sutton
Senior Vice President, Sales
and Marketing — Advertising
Varick Media Management
MailOnline.com
Tremaine Spencer
Kevin Svenningsen
Director Brand Management
Media Tracking Services
Collective
Frank Saxe
Managing Editor
Inside Radio
Rovi Corporation
Kriss Scheid Parzych
Jason Silva
Nuvo TV
Melissa Schoenke
Vicki Silver
Target Corporation
Wendell Scott
Vice President, Multimedia Sales
William Sears
Vice President Solutions Architecture
X+1
Erik Severinghaus
USAA
Director of Client Marketing Solutions
Director Media Strategy
Andrew Snyder
Marcus Startzel
Kristina Sweet
Senior Director, Sponsorships
and Media Sales
AJ Silverman
Vice President, Strategic Alliances
Scripps Networks
Neil Sternberg
Steve Silvestri
CFO
Director of Advance Advertising
David Sklaver
The Nielsen Company
Millennial Media
Ad Sales, HGTV/DIY
Live Nation, Inc.
Vice President Advertiser Sales
GM, North America
Donna Stephens
Feld Entertainment
Biggs|Gilmore
ANA
Patalia Tate
Vice President, Ad Sales Marketing
Creative Strategy
Scripps Networks Interactive
Maxus
Kodisha Taylor
Jeff Stettin
Georgia Credit Union Affiliates
Senior Marketing Account Executive
President
Vice President, Ad Sales,
Cooking Channel
KSL Media
Scripps Networks
Sébastien Slek
Steve Sturm
Fidelity Investments
Executive Director Procurement Global
Marketing and Indirect
Chief Marketing Officer,
Marjorie Shaw
Warner Bros. Entertainment, Inc.
Sue Slominski
Jon Suarez-Davis
Senior Director, Media Services
Vice President, Global Digital Strategy
John Torre
Kellogg Company
Dynamic Logic
SimpleRelevance
Danuta Shasha
Director Media Services
Staples, Inc.
Comcast Cable
www.ana.net
21
Chuck Thompson
Cabletelevision Advertising
Bureau
Gail Tifford
Senior Director of Media, North America
Vice President, Business Development
Attendees
Tom Troja
Founder
The Social Symphony
Glenda Turner
Manager, Advertising and Media
SeaWorld Parks and
Entertainment
Keith Turner
President, Advertising Sales and
Marketing
Meera Venu
Holly Wasson
Scott Wolf
Senior Associate Global
Business Strategy
Vice President, Asset Management
Executive Vice President, Sales
Turner Broadcasting System, Inc.
Jaclyn Watling
Chris Woods
BrightLine
Google
David Vietri
Strategic Sourcing Analyst
Old Navy
Associate Director Marketing
and Sales Global Procurement
Shire Pharmaceuticals Inc.
Doron Wesly
Sal Vitale
Tremor Video
Senior Director Market Strategy
Category Leader, Media Procurement
Alan White
Karen Wridt
Senior Account Manager, Client Relations
Arbitron Inc.
Alison Young
Johnson & Johnson
Nick Urbom
Isabella Von Der Linden
Senior Vice President, Group Partner,
Research/Analytics
Sales Manager
Universal McCann
Stuart Zimmerman
Brent Wieschhorster
Vice President, Operations and Awards
Kavita Vazirani-Helsel
Leigh Walczak
Comcast Cable
ANA
Ladies Professional Golf
Association
Angelique Vega
Tara Walpert Levy
Kevin Willer
Media Director
Kaiser Permanente
Associate Manager, Conferences
Market Development
Neustar AdAdvisor
1871 Chicago
Google and YouTube
22
www.ana.net
Attendees
Sorted by Company
1871 Chicago
Kevin Willer
AdSafe Media/Integral
Ad Science
Elisa All
Laura Chesnut
Angela Gust
4A’s
Mike Donahue
Member Services
A+E Networks
Nicole Buchanan
Account Executive,
Digital Media Sales
Head of Advertising Sales
Christine Manna
Chief Operating Officer
Lori Sale
Kristen McDonough
Partner, Artist and
Brand Management
3M
Jim Norton
Senior Production Manager
Bob Liodice
Andres Lahoz
Senior Sales Director East Coast
30Second Mobile
Rick Knecht
Vice President, Conferences
Meghan Medlock
Steve Sturm
Chief Marketing Officer,
Knowledge and Research Specialist
Sales Director
Lynn O’Donnell
Web Content Specialist
Lan Phan
Director, Member Services
Nick Primola
ANA
Meital Rofe
President, Sales and Operations
Coordinator, Conferences
Senior Membership Manager,
Member Relations
Liam Moran
Ken Beaulieu
Kristina Sweet
Bill Georges
Vice President,
Associate Planning Director
Ad-ID LLC
Harold Geller
AdExchanger.com
Carissa Bailey
Jennifer Emmi
Media Analyst
Kriss Scheid Parzych
AstraZeneca LP
Arnie Sanyal
Global Category Manager,
Advertising and Media
AT&T AdWorks
Meade Camp
Senior Director, Sponsorships
and Media Sales
Vice President, Integrated and
Strategic Partnerships
Ed Berg
Leigh Walczak
Mark Fogelberg
Associate Manager, Conferences
Director, Member Relations
Brian Davidson
Anheuser-Busch InBev
Blaise D’Sylva
Bill Duggan
Executive Editor
Marni Gordon
Zach Rodgers
and Media Committees
www.ana.net
Vice President, Media Impact
Director, Marketing and
Communications
John Ebbert
Managing Editor
Senior Account Manager,
Client Relations
Mary Ellen Barto
Steve Esformes
Eastern Region Sales Director,
AOL On Video
Karen Wridt
Amber Mundinger
Caitlin Nitz
Bill Blummer
Manager, New Account Generation
Arby’s Restaurant Group
Sales Manager
America Online Incorporated
Leabe Commisso
Director, Committees
and Conferences
Senior Manager,
Sponsorships and Media
Marie Crivaro
Arbitron Inc.
Vice President
AOL
Jack Bamberger
Head of Agency and
Industry Relations
23
Director, Integrated
John Harman
Director, U-verse TV Media Sales
Au Bon Pain Restaurants
Maria Feicht
Chief Brand Officer
Attendees
Bank of America
Marci Raible
Director, Global Media
Bayer Consumer Care
Julie Buchan
Senior Manager, IMS
Bayer Corporation
Rich Ehrmann
Manager, Media
Benihana Inc.
Break Media
Andrew Budkofsky
Patrick Hagerty
Sales and Partnerships
Jules Boasberg
Growth Officer
Big Frame
Laurie Hansen
Market Development
Max Polisar
Head of Sales
Biggs|Gilmore
Dean Suarez-Starfeldt
Marketing and Innovation
Bluefin Labs
Jack Flanagan
Vice President, Sales
Marc Heedt
Director of Sales
Tyler Liebowitz
Jed Savage
Media Sales and Strategy
Comcast Cable
Sue Slominski
Senior Director, Media Services
Jacquie Corbelli
Tom Christian
Kavita Vazirani-Helsel
Co-Founder, Chairman
Vice President
Keith Gelles
Executive Director
Chris Woods
Bernstein-Rein Advertising, Inc.
Senior Vice President, Digital
Co-Founder and
Chief Experience Designer
CTO
Media Content Producer
Jim Murphy
Rob Aksman
Donna Nicholson
Catalina Marketing
BrightLine
Jennifer Evans
Berkeley College
Captivate Network
Rita Loesing
Charles Schwab & Company, Inc.
Brown-Forman Corporation
Marjorie Dufek
BuzzFeed
Jonathan Perelman
Vice President
Gary Engnes
Brett Dennis
Media Analytical Science
and Credit Card Management
Chief Media Communications Officer
Managing Director
Colgate-Palmolive Company
Chuck Thompson
Kim Canfield
Marketing Director
Collective
Jim Lawenda
Molly Ford
Michele Mino
Advertiser Solutions Group
Phil Frank
Neville Manohar
Jane Clarke
Sean Cunningham
Managing Director, Media
Coalition for Innovative
Media Measurement
Cabletelevision Advertising
Bureau
Heather Dumford
Alison Fowler
Chrysler Group LLC
Director, Digital Marketing
ConAgra Foods Inc.
Bill Formeca
Director Communication Strategy
Content & Co.
Stuart McLean
Cortex Media
Roland Janisse
Managing Partner
Manuel Reyes
Del Monte Foods
Janis Rodda
Director, Media
Vice President, Strategic Sales
Patty DeWees
Jayme Frieder
Senior Director
Kim Kirby
24
www.ana.net
Attendees
Deutsche Telekom
Gerhard Louw
Senior Manager, International
Media Management
Digitas Inc.
Barbara Cipolla
Chief Growth Officer,
Direct Advantage
Gina Buttafoco
Partner
DIRECTV, Inc.
Keith Kazerman
Advertising Sales
Discovery Communications
Victor Parada
Vice President
Judy Choe
Vice President,
Integrated Ad Sales Marketing
John Garcia
Ad Sales Solution Manager
Doner Advertising
Ryan Linder
DoubleClick/Google
Allison Kronick
Global Industry Relations
Dynamic Logic
Tyler Colligan
Research Director
www.ana.net
John Torre
Christina Greene
Juanjo Duran
Vice President, Business
Development
Marketing Events Manager
US Hispanic Strategic Content
Partnerships
Julie Moses
Sales Manager, OVA
Edward Jones
Feld Entertainment
Mark Eckert
Team Leader — Paid Media
Jason Morros
Vice President, Disney and
International Brand Marketing
ESPN Customer CMS
Oliver Dizon
Vicki Silver
Asset Management
Fidelity Investments
Julie Perlish
Danuta Shasha
Senior Director, Advertising Analytics
Wendell Scott
FKM
Vice President, Multimedia Sales
José Lozano
Laura Klein
Food Genius
Senior Vice President, Sales,
PR and Corporate Branding
Justin Massa
Scott Wolf
Executive Vice President, Sales
GAD Marketing Communications
Evol8tion, LLC
Gabriela Alcantara-Diaz
Joseph Jaffe
President
Founder and Partner
Georgia Credit Union Affiliates
eXelate
Kodisha Taylor
David Fischer
Senior Marketing Account Executive
Senior Vice President Sales
GoldSpot Media
Julie Pereira
Katherine Herb
Marketing Coordinator
Senior Digital Sales Executive
Extreme Reach, LLC
Google
Jill Davis
Rich Bertodatti
Marketing Events Coordinator
Video Agency Specialist
Brendan Gill
Vice President Sales
and Services, East
25
Mark López
Head of US Hispanic Audience
Meera Venu
Senior Associate Global
Business Strategy
Tara Walpert Levy
Market Development
Grab Media
Dave Jackson
H. J. Heinz Company
Dan Connors
Brand Manager
Harris Corporation
Beth Horowitz
Harris Corporation,
Broadcast Communications
Joe Lampert
Managing Director
Hearst Magazines
Jeff Hamill
Advertising Sales and Marketing
Horizon Media, Inc.
Chris Fitzgerald
Director Brand Activation
Michael O’Connor
Vice President,
Director of National Broadcast
Attendees
Hyper Marketing Incorporated
Michael Miller
I-Behavior
Matthew Kenyon
Vice President, Interactive
IBM Corporation
John Fredette
Manager, Global Media and
Sponsorship Marketing
IKEA North America
Julie Foor
Media Specialist
Alia Kemet
External Media Solutions Manager
Kelly Niszczak
Catalog and Global Brochures
Specialist
Initiative Media Worldwide
Shane Ankeney
Managing Director, US
InMobi, Inc.
Mitch Paletz
RVP, Business Development
Inside Radio
Paul Heine
Senior Editor
Frank Saxe
Managing Editor
Jim Chabin
President
Mike Piltzecker
Producer, Influence Pictures
Nick Urbom
Vice President,
Operations and Awards
Mark Kaline
AJ Silverman
Vice President, Strategic Alliances
Koeppel Direct
John Hancock
Financial Services, Inc.
Adam Brown
David Longfritz
Peter Koeppel
President
KSL Media
Johnson & Johnson
Lisa Figel
Director, Media Investment Leverage
Category Leader, Media Procurement
Brent Wieschhorster
Angelique Vega
Media Director
Lebanon Seaboard Corporation
Kantar Media
Debra Balcerzak-Wilson
Libby MacDonald
Agency/Advertiser
LifeLock, Inc.
Lori Madeloff
Michael Bell
Product Leadership
Digital and PR Senior Director
Eric Fischer
Media Director
Katz Marketing Solutions
Bob McCurdy
President
Adrienne DeLisio
Assistant Manager,
Marketing and Media
Kellogg Company
Jon Suarez-Davis
Sam Nelson
Vice President, Global Digital
Strategy and North America Media
MailOnline.com
Simon Morris
Director of Sales
Global Chief Marketing Officer
Ladies Professional
Golf Association
Executive Director,
National Brand Advertising
Sean O’Neal
Lisa Ryan
Jennifer Kasper
President
Michael Oddi
Kaiser Permanente
Macy’s
David Sklaver
KSL Media, Inc.
Sal Vitale
Live Nation, Inc.
Rich Sutton
Majesco Entertainment
Christina Glorioso
MarketShare
Pat LaPointe
Executive Vice President Americas
MassMedia
Pam Myers
Media Manager
Georgeann Pizzi
Account Supervisor
Maxus
Neil Sternberg
CFO
George Ivie
Executive Director
Manager, Marketing and Media
26
www.ana.net
Attendees
MediaCom
Adam Komack
Managing Partner,
MediaIQ
Microsoft Corporation
Nielsen
Rentrak
Elwyn Remos
Frank Ball
Kristin Sullivan-Stoesser
Senior Manager
Vice President Advertiser Sales
Novo Nordisk
Pharmaceuticals, Inc.
Sanjiv Gajiwala
Rovi Corporation
Gretchen Bobroff
Michael Lotito
Director, Marketing
Debra Hagan
Director, Advertising Sales, Central
Doug Kooyman
Senior Manager,
Patient Multicultural Marketing
Marcy Browe
MediaLink
Guy McCarter
MediaMath
Jamie Bernheim
MediaMind
Mike Caprio
Vice President of Video,
Broadcast and Connected Devices
George Musi
Product Marketing Manager —
Analytics, Marketing
Mike Rosner
Vice President Sales, North America
Carolyn Bekkedahl
Senior Vice President, Digital Sales
Rich Berenson
Managing Director, Meredith 360
Usheen Davar
Digital Sales Director
Nancy Lehman
Midwest Sales Director
Isabella Von Der Linden
Sales Manager
Miami Dolphins, Ltd.
Claudia Lezcano
www.ana.net
Senior Director, Brand Marketing
Nuvo TV
Millennial Media
Marcus Startzel
GM, North America
MillerCoors LLC
Advertising Sales Account Executive
Senior Vice President, Ad Sales
Jeff Siegel
Bill Lopez
Senior Vice President, Sales and
Marketing — Advertising
Alexandria Reyes
Director, Media
Manager
Brad Feinberg
Mike Roggero
Media Group Manager
Ramon Olmeda
Media Manager
Associate National Director,
New Media
Strategic Sourcing Analyst
NBCUniversal Telemundo
Pella Corporation
Peter Blacker
Cameron McGinley
Executive Vice President, Digital
Media and Emerging Businesses
Director, Commercial Business
Development
Neustar
PrecisionDemand
Todd Adest
Michael Lyons
Director
Neustar AdAdvisor
Alison Young
27
Donna Stephens
HGTV/DIY
Jeff Stettin
Vice President, Ad Sales,
Cooking Channel
Scripps Networks Interactive
Vice President, Ad Sales Marketing
Creative Strategy
Senior Editor, Chief Marketer
CEO, Co-Founder
Food Networking/Cooking Channel
Patalia Tate
Patty Odell
Gary Reisman
Karen Grinthal
Jon Mandel
PROMO Magazine
NewMediaMetrics
Scripps Networks
Vice President
President and CEO
SAG-AFTRA
Bob Jensen
Jaclyn Watling
President
Director, Advertising Sales, Eastern
Jason Silva
Old Navy
Colleen Milway
Victoria Smith
CFO
Director of Client Marketing
Solutions
Milway Media Consulting
Sharon Korn
Craig Geller
Director of Ad Sales
Stevie Benjamin
Attendees
SEASON/Silver Chalice
Marc Mallett
Vice President of Sales
SeaWorld Parks
and Entertainment
Michael Hartman
Vice President
CEO
Vice President, Brand Strategy
and Marketing
Shire Pharmaceuticals Inc.
David Vietri
Associate Director Marketing
and Sales Global Procurement
SimpleRelevance
Erik Severinghaus
Simulmedia, Inc.
Nick Donahue
Account Executive
Morgan Donovan
Account Executive
Benjamin Glatt
Account Executive
Lindsay Jurist-Rosner
Abby Auerbach
Human Intelligence
The Barbarian Group
SQAD, Inc.
Jonathan Isaac
Larry Fried
Executive Director of Strategy
Vice President, National Sales
Sophie Kelly
President
Staples, Inc.
Marjorie Shaw
Director Media Services
Jason Brown
Vice President
Subway Franchisee
Tom Hagopian
Tony Pace
Director Media Strategy
Sarah Cieto
Media Supervisor
Diana Bald
28
Christopher Mangan
Senior Partner,
Director of Asset Acquisitions
The New York Times Company
Lauren Funke
Advertising Director,
Miami National Sales Office
The Nielsen Company
Terrie Brennan
Executive Vice President, General
Manager, Advertiser Solutions
Sheryl Harkins
Kevin Svenningsen
Media Tracking Services
The Social Symphony
The Team Companies
Justin Kramer
Thomson Reuters
Melissa Martinez
Media Supervisor
The Internationalist
Time Warner Cable
Deb Malone
Linda Evans
Founder
and Business Development
the midas exchange
Founder
The Integer Group LLC
Target Corporation
President
Tom Troja
Director of Advance Advertising
General Manager and Executive Vice
President, Digital, Participant Media
Allan Linderman
Kevin Lemberg
Steve Silvestri
Christopher Gebhardt
The Linderman Media Group
Vice President, Advanced Advertising
Advertising Sales
TakePart
Courtney O’Brien
Television Bureau
of Advertising, Inc.
Scott Hess
Melissa Schoenke
John Piccone
Vice President Integrated Solutions
and Digital Media
Daniel Green
Account Executive
Borja Perez
Chris Boothe
Suzanne Duncan
Telemundo/NBC Comcast
Stuart Zimmerman
Glenda Turner
Sesame Workshop
President and Director
of Client Services
Maria Dreyer
Senior Marketing Officer
Manager, Advertising and Media
Audrey Siegel
Vice President, CrossPlatform Strategy
www.ana.net
Attendees
TouchTunes Interactive Networks
David Paschkes
Advertising Sales
TRA Global Research
Brian Janks
VP Automotive Sales
Transitions Optical, Inc.
Dan McLean
Marketing Manager, Communications
Tremor Video
Chris Grech
Director Sales, CPG
Dylan Rebillot
Director, CPG Sales Development
Doron Wesly
Senior Director Market Strategy
TubeMogul
Lee Freund
Vice President, Enterprise Sales
Turn Inc.
Paul Alfieri
Turner Broadcasting System, Inc.
Holly Wasson
Vice President, Asset Management
Rob Candelino
Gail Tifford
Universal McCann
Warc.com
Alan White
Geoffrey Precourt
Tara Walpert Levy
Senior Vice President, Group Partner,
Research/Analytics
U.S. Editor
Market Development
Warner Bros. Entertainment, Inc.
Sébastien Slek
Steven Mandala
Executive Director Procurement
Global Marketing and Indirect
Advertising Sales
WellPoint, Inc.
Trisha Pray
Fabiola Orlowsky
Network Sales
Advertising Manager
Keith Turner
WFA
President, Advertising
Sales and Marketing
Univision Communications, Inc.
Jack Randall
Vice President Solutions Architecture
XO Group Inc.
David Liu
USAA
Tremaine Spencer
Yahoo! Inc.
Director Brand Management
Mark Ellis
Varick Media Management
Vice President, North America Sales,
Global Client and Agency Partnerships
Jack Southerland
Andrew Snyder
Vice President, Content Solution
and Event Sponsorships
Viacom Media Networks
Colleen Fahey Rush
Chief Research Officer
29
Kailani Joy
Marketing Communications Manager
Gian Lombardi
Senior Vice President, Eastern Sales
Scot McLernon
Ann Piper
William Sears
Vice President, Media and
Multicultural Marketing
Vice President of Sales, Midwest
Senior Manager, Marketing
Communications
Maggie Bausano
Joe Farrell
Perianne Grignon
U.S. Bank
YuMe
Matt Green
X+1
Business Development
Senior Director of Media
North America
www.ana.net
YouTube
Vice President, West Sales
ZEFR
Oren Katzeff
Head of Audience and Marketing
Neil Ascher
President, Diversified Services
James Shoreland
Director Corp. Development
THE ANA IS ALL
ABOUT YOU.
WE learned to listen to our members and satisfy
them with a portfolio of products and services that
meets their needs and exceeds their expectations.
—Bob Liodice, president and CEO at the ANA
www.ana.net
ANA Member Benefits
The ANA is committed to helping you improve your marketing skills, increase your
team’s marketing effectiveness, and boost your company’s marketing investment.
Expand Your Marketing Horizons
> Exclusive Industry Content
If knowledge is power, then the ANA’s Marketing Knowledge Center is a supercharged source of proprietary marketing
material. The center offers members more than 5,000 battle-tested insights, actionable best practices, and illuminating
case studies covering all aspects of the communications process. We also publish 12 research surveys throughout the
year, giving you essential insight on emerging trends and issues identified by members. If you have a vital marketing
question or challenge, our team of research experts provides complimentary customized reports to give you the know-how
you need to be successful. www.ana.net/mkc
> Career Enrichment
In a fast-changing marketing landscape, ongoing professional development is a requirement to meet the challenges of
tomorrow. The ANA School of Marketing provides you with the core skills necessary to stay current and advance your
career. Courses are taught by practicing marketing professionals with hands-on business experience and success,
ensuring a real-world experience. If you’re pressed for time, our complimentary webinars will get you up to speed quickly
on critical industry topics. www.ana.net/schoolofmarketing
> Peer-to-Peer Networking
We offer extensive peer-to-peer networking opportunities throughout the year. You can join one of several ANA committees,
which tackle a variety of hot-button industry issues by tapping into the collective intelligence of both members and outside
experts. For executive-level marketers, we offer our exclusive “CMO Connections” series, which facilitates peer-to-peer
networking with unparalleled access to fresh thinking and new insights. www.ana.net/events and www.ana.net/community
We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of
seasoned marketers with years of experience across a broad range of industries. To learn more about the
benefits of an ANA membership, please visit www.ana.net/membership.
NORTHEAST
Lan Phan | [email protected]
212.455.8028
MID-ATLANTIC
Nick Primola | [email protected]
212.455.8029
SOUTHEAST
Meital Rofe | [email protected]
212.455.8049
CENTRAL NORTH
Brian Davidson | [email protected]
212.455.8012
CENTRAL SOUTH
Michael Palmer | [email protected]
646.369.4898
WEST
Tracy Owens | [email protected]
310.593.4910
32
www.ana.net
ANA Member Benefits
The ANA is committed to helping you improve your marketing skills, increase your
team’s marketing effectiveness, and boost your company’s marketing investment.
Increase Your Team’s Marketing Effectiveness
> Onsite Growth Opportunities
The ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by
some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness,
reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business
needs and culture. www.ana.net/schoolofmarketing
> National and Regional Conferences
Our content-rich national industry conferences take you inside the minds of today’s smartest brand marketers, providing
your team with the motivation it needs to take that giant step forward. We host nine national and 25+ regional invitationonly events on the most timely and relevant industry topics, including digital, mobile, and social marketing; procurement
and sourcing; multicultural marketing; branding; and creativity. www.ana.net/events
> Masters of Marketing
Our signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and
industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive
exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers
to learn and recharge.” www.ana.net/events
Boost Your Company’s Marketing Investment
> A Voice in Washington
In Washington, D.C., where industry-altering decisions are made, the ANA is a leading voice for the marketing community
at both the state and national levels. We work on your company’s behalf to address key legislative and regulatory issues,
promote industry policies and practices, and protect the ability of all marketers to communicate effectively with consumers.
Our government affairs team leverages its leadership to underscore the immense economic value that your marketing
investment contributes to individuals and society at large. www.ana.net/advocacy
> Industry-Wide Connections
Our national industry conferences, including the Masters of Marketing, offer the perfect venue for your company to not only
network with peers and forge business opportunities, but also discover difference-making ideas. You will have numerous
opportunities to connect with thought leaders across the entire marketing ecosystem, including peer marketers, agencies,
media companies, associations, consultants, and academicians. www.ana.net/events
www.ana.net
33
ANA Upcoming Events Calendar
> February 2013
28 | ANA Advertising Financial Management Committee Meeting | New York, NY
> March 2013
5
6
7
7
12
13
14
19
19
21
|
|
|
|
|
|
|
|
|
|
ANA Shopper Marketing Committee Meeting | Chicago, IL
ANA Agency Relations Committee Meeting | New York, NY
ANA Media Leadership West Coast Chapter Committee Meeting | San Francisco, CA
ANA Research and Measurement Committee Meeting | New York, NY
ANA Production Management and Advertising Financial Management Committee Meeting | Beverly Hills, CA
ANA Digital and Social Members-Only Conference @ Brown-Forman | Louisville, KY
ANA Sponsorship and Event Marketing Committee Meeting | New York, NY
ANA Integrated Marketing Members-Only Conference presented by USPS | San Francisco, CA
2013 ANA Advertising Law & Public Policy Conference | Washington, D.C.
ANA Social Media Committee Meeting | New York, NY
> April 2013
3
10
11
17
23
24
24
30
|
|
|
|
|
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|
|
ANA Agency Relations West Coast Chapter Committee Meeting | San Francisco, CA
ANA Integrated Marketing Committee Meeting | Chicago, IL
ANA Social Media West Coast Chapter Committee Meeting | Los Angeles, CA
2013 ANA Brand Masters Conference presented by The New York Times | Palm Beach, FL
ANA Innovation Day Members-Only Conference @ MillerCoors | Chicago, IL
ANA Legal Affairs Committee Meeting | New York, NY
ANA Multicultural Marketing and Diversity Committee Meeting | New York, NY
ANA Mobile Marketing Committee Meeting | New York, NY
34
www.ana.net
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network becomes the premiere video platform
you can’t ignore.
On Every Topic:
our 14 channels cover topics that matter with
timely videos viewers want to watch now. our
library includes over 500,000 aol originals
and partner videos from some of the biggest
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40+ aol properties – like huffington post,
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On Every Screen:
we deliver videos where audiences want to
view them on every screen, including optimized
mobile, tablet and Connected Tv applications.
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© 2013 AOL On. AOL On is a trademark of AOL, Inc. and may not be used without written permission.
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networks that aggregate inventory but provide no transparency and have a vested
interest in selling you the media they own, not what’s best for your brand. In either
scenario, there often are a dizzying number of vendors involved in launching a
campaign.
TubeMogul tackles this challenge head-on with our media buying platform for
video advertising. We focus exclusively on delivering exceptional results for brand
marketers while simplifying the process of buying digital video at scale. Our
PlayTime platform is “Built for Branding”—for marketers that want to influence
a consumer’s path to purchase by creating awareness, consideration and loyalty
without giving up accountability and measurability.
Simple. Effective. Safe.
At TubeMogul, we believe a media buying platform should be three things:
Simple: TubeMogul is the simplest way to buy digital video advertising in any
format, on any device, at massive scale. Our platform integrates real-time media
buying, ad serving, targeting, optimization and brand measurement. With all the
key technologies in one place, you are free to focus on your marketing goals, not on
managing multiple vendors.
Effective: Our platform buys ad inventory in real time, so we only buy impressions
that will build your brand. Our system automatically shifts ad spending to sites and
audiences that generate the greatest impact on key campaign metrics.
Safe: Multiple layers of protection and site-by-site reporting give marketers the
ultimate in brand safety. All sites are manually screened for quality, and all pages
are scanned in real time for safety before an ad is ever served. We also scan for
video player size to prevent “fake pre-roll” from running. Our real-time reporting
gives marketers confidence that their ads only run on sites worthy of their brand.
TubeMogul is
the media buying
platform for
video advertising.
AT A GLANCE
TubeMogul
Real-Time
Buying Platform
Trading desks and media agencies
use our platform to execute digital
video campaigns.
Audience
• More than 40,000 sites
across 14 exchanges
• Actual reach: 43.4 million
• Potential reach: 215.2 million
Built for Branding.
Brand marketers know that the power of video and scale of television make TV
advertising an effective branding medium. But the world is changing, and we
increasingly consume content from the Web on mobile devices, in social media and
on connected TVs. Marketers want to target audiences wherever they spend time;
however, doing that is not easy. Marketers can buy directly from publisher sites,
but it takes a lot of buys to match the scale of TV. Or they can buy from video ad
networks that aggregate inventory but provide no transparency and have a vested
interest in selling you the media they own, not what’s best for your brand. In either
scenario, there often are a dizzying number of vendors involved in launching a
campaign.
TubeMogul tackles this challenge head-on with our media buying platform for
video advertising. We focus exclusively on delivering exceptional results for brand
marketers while simplifying the process of buying digital video at scale. Our
PlayTime platform is “Built for Branding”—for marketers that want to influence
a consumer’s path to purchase by creating awareness, consideration and loyalty
without giving up accountability and measurability.
Simple. Effective. Safe.
At TubeMogul, we believe a media buying platform should be three things:
Simple: TubeMogul is the simplest way to buy digital video advertising in any
format, on any device, at massive scale. Our platform integrates real-time media
buying, ad serving, targeting, optimization and brand measurement. With all the
key technologies in one place, you are free to focus on your marketing goals, not on
managing multiple vendors.
Effective: Our platform buys ad inventory in real time, so we only buy impressions
that will build your brand. Our system automatically shifts ad spending to sites and
audiences that generate the greatest impact on key campaign metrics.
Safe: Multiple layers of protection and site-by-site reporting give marketers the
ultimate in brand safety. All sites are manually screened for quality, and all pages
are scanned in real time for safety before an ad is ever served. We also scan for
video player size to prevent “fake pre-roll” from running. Our real-time reporting
gives marketers confidence that their ads only run on sites worthy of their brand.
Private Inventory
Streamline your entire video
buying workflow by easily
integrating sites you currently
buy from directly.
Ad Formats
• Pre-roll: interactive,
multiselector
• In-display: click or rollover-toplay, expandable
• Social media: click-to-play
• Mobile: mobile Web and mobile
app click-to-play and interstitial
• Connected TV
Protect Your Brand
• SiteSafe: All sites are manually
screened and categorized
• PageSafe: Page-level scanning
prevents ads from running
alongside objectionable content
• PlaySafe: Automated technology
detects small, in-banner players
and prevents fake pre-roll
from running
Optimization
Real-time optimization to video,
audience or brand metrics
Measure Effectiveness
• Video: site-by-site performance
• Audience: demographic
measurement and Nielsen GRP
reporting
• Brand: measure brand lift
with attitudinal metrics (e.g.,
purchase intent)
Sources: 1comScore Video Metrix,
February 2012; 2comScore Media
Metrix, February 2012
CONTACT US
www.tubemogul.com
[email protected]
MÁS
POWER
TO YOU.
Telefutura is now UniMás, delivering more of the drama,
sports & action that Hispanic millennials crave.
And UniMás is now the fastest-growing broadcast network in Primetime –
up 22% season-to-date. Learn more at www.univision.net.
Source: The Nielsen Company, NPM (09/24/2012-01/27/2013).
Adults 18-49, Primetime defined as M-Sat 8p-11p, Su 7p-11p. Most Current data.
In a world of numbers...
We make sense of the only ones that matter
1:1 Addressability
The Addressable Video
Universe At-A-Glance
24.4%
Consumer
Goods
9.1% Telecom
7.9% Finance
3.5% Entertainment
2.2% Health
6.3%
Download the Report at vid
eologygroup.com
13.3%
Automotive
11.7% Retail
5.8% Travel
4.7% Electronics
4.1% Restaurants
2.1% Business
Source: Videology total impr
essions served in US (2,3
67,213,361), Oct-Dec 201
2
Please visit our booth for more facts on the Addressable Media universe.
To learn how digital video can help connect your brand with the consumers you
most want to reach, please contact Chad Schulte,[email protected]
www.twitter.com/VideologyGroup
4TH QUARTER, 2012
#1 IN POTENTIAL REACH FOR 3 CONSECUTIVE MONTHS*
WWW.VIDEOLOGYGROUP.COM
DEVICES
Total video impressions across
devices increased by 52% in Q4.
Online video ads saw the greatest
jump, growing 60%
quarter-over-quarter.
AD LENGTH
5%
Online Video
92%
:15sec
44.0%
The percentage of :15 video ads saw
a slight uptick quarter-over-quarter.
Mobile
Others
1.6%
3%
:30sec
54.4%
Connected TV
WHERE ARE
THE DOLLARS
GOING?
Publisher Breakout
by Genre
• Entertainment publishers
dominated 2012 in terms of
impressions served on the
Videology network: the category led
the way each quarter throughout the year.
Also notable this quarter, movie sites served
more impressions than gaming sites for the
first time in 2012.
10.8%
Movies
6.3%
Gaming
60.9%
Entertainment
4.5%
5.9%
Portal
News
2.3%
• Breaking down the numbers to the
left even further, of total impressions
5.8%
Health
served, 48% were retargeted, 24%
were geo-targeted, 15% were postal
Genre refers to type of site.
32.5% Behavioral code targeted and about 14% were
either dayparted or device targeted.
25-34
Gender Targeting Split
Age Breakout
35-44 45-54
• While the 35-44
demo was targeted
the most over the
55-64
• While video advertisers still chose to target men
impressions quarter-over-quarter.
Advertisers’
Targeting
Strategies
3.8% Demo +
Behavioral
3.5%
Music
WHO ARE THEY
TARGETING?
more in Q4, women took up 5% more of the total
HOW
ARE THEY
TARGETING?
63.7% Demo
first three quarters
65+
18-24
of 2012, the 4554 demo took the
top spot in Q4,
highlighting video’s
45.0%
55.0%
strength in the key
buying demos.
9.6%
18.7%
22.7%
23.4%
15.3%
10.3%
Source: Videology total impressions served in US (2,367,213,361), Oct-Dec 2012
*comScore Video Metrix, October, November, December, 2012
Deliver Brand Messages
with the Power of Video
eMBed.
YuMe software is EMBEDDED across
multiple screens, allowing brands to unify
their fragmented audiences with a single,
innovative ad creative.
Learn.
With the data our software collects from
every campaign, screen, and audience, we
LEARN what works best based on your brand
advertising objectives.
deLiVer.
We then DELIVER TV-scale, brand-receptive
audiences from our data-science driven
platform and Connected Audience Network
across multiple screens.
Learn more at
YuMe.com/ANA
presenting sponsor:
conference sponsors:
tabletop exhibitors:
AOL
|
Bluefin Labs
ANA
|
|
Rovi
|
708 Third Avenue – 33rd Floor
Simulmedia
|
|
New York, NY 10017
Tube Mogul
|
|
P: 212.697.5950
Videology
|
|
www.ana.net
YuMe