NYSRA Announces Two New Programs Available to
Transcription
NYSRA Announces Two New Programs Available to
A N e w Yo r k S t a t e R e s t a u r a n t A s s o c i a t i o n N e w s l e t t e r w w w. ny s r a . o r g volume 13, issue 3 • may - jun 2008 NYSRA Announces Two New Programs Available to Members New Delta Dental Plan . Available with No Minimum Participation Requirements NYSRA is pleased to announce a new partnership with Delta Dental whereby you and your employees can choose from a BASIC or ENHANCED dental plan with NO minimum participation requirements. Delta Dental has thousands of dental offices throughout the state and we are confident that you will have no problem finding a dental office in your area. Even if your dentist does not participate, you can use out-of-network services and use the plan. To continued on page 13 MEET The leader in email marketing for the restaurant industry Restaurants have the highest email campaign open-rates among all industries. “Email works, because it’s in sync with the way today’s customers want to be engaged by restaurants,” reports Scott Shaw, founder and CEO of Fishbowl Marketing. Meet Fishbowl, the leader in permission-based email marketing solutions for the restaurant industry, serving over 21,500 restaurant locations nationwide. continued on page 13 New York Team Takes Second Place in National ProStart Competition see page 5 for further details Wage Supplements — The Lowdown on What’s Up with Benefits LMC receives many inquiries from NYSRA members as to whether fringe benefits/ wage supplements can be changed for their present employees or when they hire new employees. All NYSRA members need to know perhaps the only unbroken rule in Federal and State labor standards laws is that you are NOT required to give any employee any benefits—or “Wage Supplements” in New York State --whatsoever. That means you are not required to give paid vacations or holidays, paid sick or personal leave or even reimbursement of some expenses. You are also not required to provide or contribute to an Employees’ Health Insurance or Pension Plan, nor do you have to provide disability pay. Workers Compensation and Unemployment Insurance coverage are NOT considered wage supplements or benefits but in fact ARE required of every employer. continued on page 10 the menu Pg. 3 | From the Chairman Pg. 6 | NYSRA Services Pg. 18 | Welcome New Members Pg. 4 | NYSRA Educational Foundation Pg. 8 | Introducing “The Green Column” Pg. 20 | Calendar 2 Want to Boost Your Restaurant Business? This is the place for you. Advertising in the NYSRA News is an efficient way of reaching 4,000 restaurateurs ready to buy your product or service. NYSRA Advertising Rate Sheet General Information The New York State Restaurant Association newsletter, NYSRA News, is published 6 times a year bi-monthly, during the months of July, September, November, January, March and May. The publication is mailed directly to 4,500 of New York’s leading restaurateurs and related foodservice businesses. Deadline for submission of ads a) Camera-ready ads: Requests to book space must be received by the 10th day of the month before publication (for example the January/ February issue deadline is December 10). b) Material for an advertisement which we design must be received by the 5th day of the month before publication, either by mail or email. (For example, the deadline for the December/ January issue is November 5.) Advertisements that we design will be subject to an additional $100 layout/design fee. Camera-ready advertising (specifications and rates) Camera-ready advertising must: be submitted in Adobe InDesign, Photoshop, Illustrator or an Adobe pdf file, minimum 300 dpi. conform to size specifications detailed below. Graphics may be included; Size of Ad Dimensions 1/4 page 4” w x 5” h 4” w x 10” h vertical 1/2 page or 8” w x 5” h - horizontal full page 8” x 10” Rates Per issue Two Three Six Issues Issues Issues Per Issue Per Issue Per Issue $150 $135 $125 $115 $300 $250 $200 $185 $600 $500 $400 $375 NYSRA Members receive a 10 percent discount on advertising rates. Ad payments are due prior to publication. For more information contact: Steven Sullivan at Power Communications - [email protected] or call 518-587-5995. NYSRA NEWS NYSRA NEWS Is published bi-monthly by the New York State Restaurant Association. Subscriptions are $12 per year, included in member dues. First Class Postage is paid at Albany, NY. Rick J. Sampson, Publisher Steven C. Sullivan, Power Communications, Editor New York State Association Officers Brad Rosenstein, Chairman of the Board - Jack’s Oyster House Jason Wallace, Vice-Chair - Art Institute of New York Colleen O’Bryan Holmes, Treasurer - Wheatfields Restaurant, Saratoga Springs, NY, JTs Shrimp Shack, Ballston Spa, NY Please note that this information is provided to you for general informational purposes only, and should not be relied upon for personal, medical, legal or financial decisions. You should consult an appropriate and qualified professional for specific advice tailored to your particular situation. New York State Restaurant Association 409 New Karner Road Albany, NY 12205 (518) 452-4222 NYSRA and its members are affiliated with the National Restaurant Association. Visit w w w. nys ra . o r g for the latest news and information about NYSRA issues and events CHAIRMAN’S CORNER 3 Dear Fellow NYSRA Members: Finally, the grip of cold weather has been broken and we suddenly find ourselves in New York summer. With the season comes longer evenings, hungry travelers and hopefully for all NYSRA members, an increase in customer traffic. Highlighting this edition of NYSRA News, is a story about the incredible second-place finish by the Southern Adirondack Educational Center team at the National ProStart competition in San Diego, California in April. As NYSRA Educational Foundation Executive Director Harold Qualters says, we couldn’t be more proud of these talented young culinarians. All NYSRA members can feel good about the essential role played by our association in helping a whole new generation advance our industry to new levels. In a new feature for NYSRA News, Andrew Rigie of NYSRA’s New York City office introduces the NYSRA News Green Column with information and tips on how to implement environmentally conscious practices. In this first edition we are pleased to host the legendary businessman and restaurateur Ted Turner and George McKerrow Jr. as guest columnists offering their perspective on how restaurateurs can go green. Also in this edition is a new column we call “Legal Bites” which offers brief, digestible legal perspectives on how you can keep your business running smoothly by staying away from legal troubles. This first edition of the column covers the subject of trademarking your business. In a third new feature making its debut, throughout this edition you will find quotes from NYSRA members about why they find NYSRA so valuable in running their businesses. And in the perennial favorite NYSRA Labor News, Ask the Pros column, NYSRA’s labor consultant, LMC provides important information about how to handle fringe benefits with your business. As usual, this edition also highlights many of the services offered exclusively to NYSRA members. I hope you enjoy this edition of NYSRA News and please let us know if you have suggestions for how NYSRA can even better serve its members. Bon Appetit! Brad Rosenstein Chairman of the Board may/jun 2008 4 only the freshest local ingredients, as well as some imported ingredients. From The Desk of Harold Qualters, Even though I sometimes declare that “I hate my job,” I really do enjoy it. A Director of the NYSRA Educational Foundation: hearts of gold. I am honored to be working alongside some of the best wait ,EARNq,EADq3UCCEED Dear Friends, The ProStart program offers much enrichment, one of which is the essay contest. Each ProStart school can enter two student essays. The rules are simple. Each essay must contain 800 to 1000 words incorporating their participation in the ProStart program, what they like about the industry, a description of their paid work experience in the industry and where they want to go in the culinary field. We ask for creativity, good grammar, correct spelling and the ability to adhere to our requirements. There are ten winners with the first place winner receiving $300.00 down to the last five honorable mentions each receiving $50.00. This year’s 1st place winner is Dan Martin from Chef Kevin Collins’ class in Questar III in Hudson. We are sharing, below, this future hospitality professional’s winning essay with you. job in the foodservice industry can take its toll on a person, but I don’t care. My bosses, Mark Ganem and Adam Klersfeld, are a couple of great guys with staff and kitchen staff in the area. I love my job because it’s so laid back; my boss doesn’t mind allowing me to make mistakes that I can learn from. When I applied last year to Vico, I had no idea what I was getting myself into, needless to say, I soon found out by baptism by fire. I earned a lot that night because I was there so late learning the ins and outs of Mark’s kitchen. Now, I would consider myself the kitchen apprentice. I get paid just over minimum wage, but the flexibility of the scheduling, and Mark and Adam’s genuine concern for any matter relating to school really helps. They are two very deserving gentlemen, and I hope their business flourishes. Essentially, Vico is a large reason why I love the foodservice industry. After the ProStart program, I want to go to Schenectady County Community College. I want to go there for Culinary Arts, but I also want to get a degree in hotel and restaurant management. I believe that this might aid me in my dream of teaching at a BOCES. I will probably get a job as a manager or a cook while I search for a teaching job at a BOCES. I want to either teach Culinary Arts or Food and Nutrition. When news of this broke at Hudson High School, my teachers couldn’t believe that I wanted to become a teacher. Although they had trouble believing it, they truly support my decision and are happy to see that I want to give something back to ProStart for all that they have done for me. If it weren’t for ProStart, I would have dropped out of High Warm Regards, School, earned a GED and then joined the Marines. I am grateful to ProStart and Questar III for bringing me so far; they turned me from a punk that was . Warm Regards, about to make the biggest mistake of my life into one of the top students of Questar III’s Culinary Arts program. Dan Martin ProStart | Culinary Arts | Questar III ProStart’s Culinary Arts program has had a significant influence on my life. It turned me from a loser that was ready to drop out of high school into a knowledgeable student of Questar III. Culinary Arts is a fun class; the instructors are great and have helped me to gain a thirst for knowledge that I have never had before. My instructors and ProStart have helped to turn me from a simple IEP student into a repository for culinary information. Four things that I have gained from ProStart are leadership, problem solving skills, confidence, and a love of learning. My instructors, more specifically Chef Kevin Collins, Chef James Rhoads Jr., and Marcy Mullen were there for me from the beginning. They were my instructors and Knowledge Bowl coaches. My first year in Questar, I tried out for the ProStart Hot Foods Team and was the last junior to be cut from the team. Chef Rhoads told me that he thought that I would do well to try out for the Knowledge Bowl team, which was under the direction of Marcy Mullen, we started practicing. We made up flash cards, which were a pain, but we did it. Then I studied the ProStart year two book, while one of my two teammates studied the year one book. I think studying the year two book is what really helped me the most because I memorized so many glossary phrases, and read so many chapters that I just retained the knowledge for fear of having to learn it all again and make more flash cards if I forgot it all. During my experiences at Culinary Arts, the person that I owe the biggest Culinary Arts is exciting to me; it is fun because of the amount of artistry debt of gratitude to is Chef Collins. He gave me his confidence, even though involved in every aspect of the foodservice industry. It is exciting because of he knew that I was an IEP student from the beginning. the satisfaction that I get out of helping customers and the fulfillment I get from looking back on my past and seeing how far I have come since then. In the past, I was a slacker, but when I realized how fun Culinary Arts was I shaped up quickly. My love of food in conjunction with the comprehensibility of the ProStart curriculum is what really hooked me. I love being involved in a long day’s work at my job, Vico Restaurant. Vico is a restaurant in downtown Hudson that specialized in Tuscan Cuisine, using NYSRA NEWS I owe many people a debt of gratitude, some are just ordinary people who didn’t know that they were helping me; but the people that I owe the most to are those who represent ProStart, and those who gave up their spare time for me, my instructors. Southern Adirondack Educational Center Takes Home 2nd Place Honors at the Seventh Annual National ProStart Invitational™ 5 New York students earn thousands in scholarships to continue their education The New York State Restaurant Association Educational Foundation is proud to announce that the students from Southern Adirondack Educational Center won 2nd Place in the management competition at the 7th Annual National ProStart Invitational, held April 24-26 in San Diego, Calif. The competition, presented by National Restaurant Association Solutions, brought together the top ProStart® students from 35 states, territories and districts to battle for medals, prizes and scholarships in both a culinary and management competition. As a result of their success, the students were awarded several scholarships from participating colleges, the National Restaurant Association Educational Foundation (NRAEF) and The Coca-Cola Company, the competition’s Premier Sponsor. 2008 NYS ProStart Essay Contest RESULTS 1st Place $300 Dan Martin Questar III – Hudson 2nd Place $200 Brett Burkle Sullivan County C & T Center - Liberty 3rd Place $100 Gabriella Couchman Herkimer BOCES – Herkimer 4th Place $75 Zach Snyder Questar III – Hudson 5th Place $75 Mandy Donaldson F. Donald Myers Education Center – Saratoga Springs Honorable Mention $50 Hartley Waller - F. Donald Meyers Ed Ctr-Saratoga Springs Sara Tyson - Burton Ramer Justin Ealy - We-Mo-Co Jeremiah Madison - Sullivan Co. C&T Chelsea Geyer - Putnam/N. Westchester BOCES “These talented students rose to the top of the competition, and brought home the honor of 2nd Place for the entire state,” said Executive Director, Harold Qualters. “Their success is a testament of the hard work done by the students, teachers and mentors, and we couldn’t be more proud of them. We are honored to support these students as they embark on a career in this exciting industry, and anticipate great success for them.” The Southern Adirondack Management team consisted of Jamie Norton, Greg Hutchison, Nick Greene, Breanna Donovan and Ryan Mercado. The team was taught by Chef Charlie Jones. To conquer this event, teams demonstrated their knowledge of the restaurant and foodservice industry by competing in a case study – where competitors were tested on their communication skills and ability to apply their knowledge of the industry to practical situations – and in a question-and-answer “game show”- style event. The NYSRA Educational Foundation was also proud to send the winning state culinary team to the national competition as well. Participating students from the Capital Region Career & Tech Center were Katrina Gannon, Aaron Glebitz, Matthew Hudson, Kayla Williams and Michael Cushman. The team was taught by Nancy Iannacone. Team members prepared a three-course meal in 60 minutes using two burners. The team finished in 8th place. may/jun 2008 6 Update From New York State Restaurant Services We offer money savings programs to all members of the New York State Restaurant Association. Below is a list of NEW YORK STATE RESTAURANT ASSOCIATION’S ENDORSED PROGRAMS… WORKERS’ COMPENSATION INSURANCE Dividend program through NYSRA Safety Group underwritten by the State Insurance Fund Most recent Dividend - 35% - Checks totaling $5.9 million sent to policyholders in April NEW YORK STATE DISABILITY INSURANCE Mandated off the job insurance offered through Zurich Insurance Company as low as $3.35 per employee. Same rate for male and female CREDIT CARD PROCESSING TakeCharge Program for members with processing through First Data – reduced or eliminated fees on your Visa and Mastercard….designed for restaurants by restaurants RESTAURANT BUSINESS OWNERS INSURANCE Customized insurance program through Great Central including business, automobile, umbrella and employment practices liability coverage – what you need to protect your business investment HEALTH & DENTAL INSURANCE Group rates with a cafeteria of insurance companies LIFE INSURANCE Term insurance coverage through U.S. Life Insurance Company ENERGY PROGRAM Competitive programs for electric and gas through EnergyNext. Stuyvesant Energy and Strategic Energy for gas and electric (downstate) NSI/Energetix and BlueRock Energy for gas and electric (upstate) PAYROLL PROCESSING 15% discount to members offered through Paychex and CompuPay FRAUD FIGHTER Counterfeit detection scanner – special pricing for members For more information contact: NEW YORK STATE RESTAURANT SERVICES 1001 Avenue of the Americas, 3rd Floor, New York, New York 10018 (800) 442-5959.........(212) 398-9160.........FAX (212) 398-9650 NYSRA NEWS 7 FOR A COMPLETE LISTING OF ALL OUR PROGRAMS PLEASE VISIT OUR WEBSITE: www.nysrs.com New York State Restaurant Services Restaurant Business Owners Insurance Energy Programs Visa and Mastercard Credit Card Processing Payroll Processing WE SERVE YOU! COST-SAVING PROGRAMS Partners in Progress and Service. Mandated Disability Insurance One Rate for Male/Female INSURANCE PROGRAMS Workers’ Compensation Dividend-Paying Safety Group Security Feature Check NEW YORK STATE RESTAURANT SERVICES 1001 Avenue of the Americas Third Floor NY, NY 10018 1.800.442.5959 www.nysrs.com may/jun 2008 8 How much is my restaurant worth? Whether you are considering buying or selling a restaurant, determining the fair market value is critical to making the best deal possible. There are three methods used to ascertain the value: • The Gross Sale Approach • Cost to Build Approach and • The Sellers Discretionary Earnings Approach Based on Houlihan Business Brokers (HBB) years of experience and expertise representing buyers and sellers of restaurants, food service businesses and commercial real estate, we have created a 16 point guide: Critical Criteria for Buying or Selling a Restaurant This essential information can make a big difference in your next purchase or sale of a restaurant or food service business. Please contact Houlihan Business Brokers at 914-961-4840 or log on to our website at www.HoulihanBusinessBrokers.com to request this valuable Critical Criteria Guide. HBB conducts business in Manhattan, the Bronx, Westchester, Rockland and Putnam counties. The NYSRA News & Andrew Rigie introduce the “Green Column” As a membership representative of the New York State Restaurant Association, I visit restaurants and speak to chefs and restaurateurs on a daily basis. Whether fine dining, casual dining or quick service; sit down or take away; located in Brooklyn or Buffalo; the trend of restaurants “Going Green” is in-season. The food service industry has spoken. Many chefs cook with antibiotic and hormone free proteins and use organically grown fruits and vegetables. Management uses energy efficient light bulbs and renewable materials. Everyday the “Green Restaurant Revolution” is gaining momentum. To embrace this vital movement, the NYSRA News introduces the “Green Column.” The mission of the Green Column is to inform and educate NYSRA members on how to implement environmentally conscious policies and practices in conjunction with their food service operations. Additionally, this column will profile chefs, restaurateurs and service/product providers who are on the “cutting edge” of the environmentally conscious movement. On behalf of the New York State Restaurant Association, I believe this column will be a valuable addition to the NYSRA News. We hope you will all be revolutionaries in New York’s Green Restaurant Revolution. Sincerely, Andrew Rigie Houlihan Business Brokers are specialist in selling restaurants and are “With You Every Step of the Way”. Call for Your Free Guide: Critical Criteria for Buying or Selling a Restaurant 914-961-4840 What’s the Best Thing About NYSRA Membership? “I save approximately $12,000 a year by taking advantage of money saving programs and through networking with fellow industry professionals.” Houlihan Business Brokers Brokers & Restaurant Consultant 914-961-4840 • www.HoulihanBusinessBrokers.com NYSRA NEWS — Jeff Pensabene Pensabene’s Park West Restaurant 9 On April 12, 2008 NYSRA hosted, “The Green Restaurant Revolution, a conversation with Ted Turner and George McKerrow Jr.” Mr. Turner and Mr. McKerrow Jr. spoke to a large audience of industry professionals about the greening of the food service industry and the green techniques they use within their food service operations. Additionally, they have been kind enough to write a few words in NYSRA’s Green Column. do our part, in ways that make sense for our individual businesses. The greening of the restaurant industry doesn’t have to be some giant program — rather, it’s the hundreds if not thousands of small steps we can each take every day to preserve the earth. 10 WAYS TO GO GREEN What Restaurateurs Can Do The Start of a ‘Green’ Restaurant Revolution 1. By: Ted Turner and George McKerrow Jr. 2. Install and maintain energy-efficient equipment. 3. Replace standard light bulbs with compact fluorescent, In April, we visited New York City to speak with New York State Restaurant Association members, other restaurateurs, business owners, industry consultants and culinary leaders about the greening of the restaurant industry. There was a great response, and it was inspiring to see how green conversations -- and actions -- are evolving among us. Today, practically every place you look, businesses are getting greener. Is it just the “in thing” to do right now? Is it another fad? Experts don’t think so. Today, being green is part of doing business. Restaurants, all 1 million of us, represent a $500+ billion industry with a staggering environmental footprint. We use one-third of all energy consumed by retail businesses, and we’re five times more energy-intensive than other retail businesses, including hotels. But we are also the largest single-sector, private employer in the U.S., with 13 million people on our payrolls. If we can help influence the mindsets and daily habits of just our team members alone, think of the positive impact we could make. When we created Ted’s Montana Grill, we envisioned an environmentally friendly restaurant company that did small things each day to protect the planet. We didn’t do this as a marketing ploy, or because we thought it would bring customers to our door. We wanted to be green from the start because it was the right thing to do. Like many of you, we try to make the best business choices we can for the environment, while operating in a fiscally responsible manner. Our menus are printed on recycled paper. Coke products come in recyclable, 8-oz. bottles and we found to-go cups and cutlery made from corn and potato starches. We helped bring back the paper straw, thus eliminating all plastic straws from our restaurants. In some of our restaurants, we’ve installed waterless urinals in men’s restrooms, which save about 40,000 gallons of water per year per urinal, and we also have water-efficient toilets. Last year, we replaced 55,000 light bulbs in the guest areas of our restaurants with low-voltage, compact, fluorescent bulbs. It cost us about $60,000 to do that, but we’ll save between $75,000 and $100,000 in electricity in one year. These are just some of the things we do, but we all can Recycle as much paper, glass, plastic, aluminum and cardboard as possible. linear fluorescent or LED lighting. 4. Inspect kitchen and restroom faucets to repair leaks. 5. Eliminate the use of all plastic straws. If you replace them, replace with paper straws. 6. Eliminate plastic water and soda bottles. 7. Consider new options for takeout packaging, such as cornstarch to-go cups, takeaway utensils made from potato starch, and recyclable paperboard takeout containers. 8. Use all recycled paper in your restaurant. 9. In kitchens and restrooms, install low-flow water valves where possible 10. Use non-toxic cleaning and chemical products. *The National Restaurant Association will launch its new environmental initiative in May. Visit www.conserve.restaurant.org for information and ideas when the site goes live on May 19. What’s the Best Thing About NYSRA Membership? “Fellow members are a great source of operational expertise, professional development and a door to opportunities.” — Jeff Dodge, Frontier Field may/jun 2008 10 labor news - continued from Page 1 The wage supplement law here is very clear. Section 198-c of the New York State Labor Law provides that when an employer makes an agreement with an employee for any type of fringe benefit e.g. vacation, holiday, sick pay, medical coverage, personal leave, etc., and the employer sets the conditions of the agreement, the employee meets these conditions and is denied the benefit, a wage supplement claim can be filed with the Department of Labor. The important point to remember is that the EMPLOYER SETS THE CONDITIONS. Although labor standards laws do not require that you grant any benefits, if benefits are given to some or all employees, many civil rules of contract law apply. If there is an agreement between the employer and an employee or class of employees (e.g., for full-time workers only) that certain benefits are given, that agreement must be made in writing. The writing can be posted on a conveniently placed Employees Notice Board or where your Labor Law posters are displayed, but it can be in any other written form. Section 195.5 of the New York State Labor Law provides that every employer shall notify their employees in writing or by publicly posting the employer’s policy on sick leave, vacation, personal leave, holidays and hours. LMC recommends that every employer of more than twenty employees fulfill this legal requirement by preparing an Employees Manual to be given to all current and future employees. An Employees Manual states all the Employer’s work rules, from Hours of Work and Dress Code, if any, to Benefits. Whether in a Manual or in some other form of writing, all new employees should also be told orally, when hired, exactly what benefits attach to the position they are filling. That is just common sense business practice. However, legal requirements ensue when employers undertake some change in benefits. In the event that the terms of any benefit is being changed (e.g., that employees shall, after the stated date, earn one Vacation Day for every 6 weeks worked, rather than the former rule of one Vacation Day for every month worked), that change must be notified to employees, once again, in writing. If using an Employees Notice Board or the like, a written announcement of the benefit rule change, including its applicable starting date, must be posted by the Employer prior to the date of the rule change. If using a NYSRA NEWS Manual, a flier stating Employers’ amendment to the particular benefit as currently stated in that Manual must be distributed to each employee, again prior to the date of the change of benefits. Such a change in benefits cannot be made retroactive but must take effect on the date the change is made and proceed forward. Other general and labor-specific contract requirements and restrictions also apply here. Employers may grant different benefits to different classes of workers. As noted before, fulltime workers and part-time workers can be treated differentially. Another example would be management workers and nonmanagement workers. Employers may treat these and other bona fide classifications of workers differentially when granting benefits. However, any grant of benefits or lack of benefits for a certain class of workers cannot be based on discriminatory factors such as age, sex, color, creed, national origin, etc. This has two applications. Primarily it means that if a benefit is provided to all those of one class—let’s say, the wait staff --or if they are being granted to all classes—that is to every employee-the denial of that benefit to any wait staff person or to any employee at all in the latter case, on any discriminatory ground (as listed above, which are the major categories of discrimination) is not permitted. The other application of this rule is a bit more subtle, and in fact is in a fast-changing area of discrimination law. Some denial of benefits cases have been upheld on the grounds of claimed discrimination when the benefits are in fact uniformly given to any particular classification of worker. This can occur when members of an entire worker classification are segregated due to the Employers’ discriminatory conduct. For example, if a certain benefit is applicable only to “front of the house” staff and that staff is all or overwhelmingly all white and/or all male, while the “back of the house” staff is comprised of all people of color and/or all females, that grant of benefit may be found to be discriminatory. It is difficult for workers to prove this type of claim and each case rests upon its own facts. However, best practice would indicate that employers be sensitive to this issue when designing their grant of benefits. If you would like additional information or further clarification on this issue or any other Labor Law question, contact Labor & Monitoring Consultants, llc (LMC) at our website; www/lmc-llc.com, email us at: [email protected], or telephone us at (917) 606-1051. 11 Own a piece of Join the Growing Quick Casual Bakery Category • Sixteen Years of Time Tested Operations. • Significant Lunch & Afternoon Day Part Sales... much more than “great bagels and coffee.” • Comprehensive Beverage Program Including Artisan Roasted Drip Coffee, Espresso & Frozen Drinks. • New 2300-2700 sq ft Prototype. • Single and Multi-Unit Protected Development Territories Available. Don’t miss this opportunity! Contact us today at: ManhattanBagel.com ;BOH4USFFU4VJUFt-BLFXPPE$0 ª&JOTUFJO/PBI3FTUBVSBOU(SPVQ*OD 5IJTBEWFSUJTFNFOUJTOPUBOPòFSJOH8IFO/FX:PSL-BXBQQMJFTBOPòFSJOHDBOPOMZ CFNBEFCZBQSPTQFDUVTöMFEXJUIUIF%FQBSUNFOU-BXPGUIFTUBUFPG/FX:PSL 4VDIöMJOHEPFTOPUDPOTUJUVUFBQQSPWBMCZUIF%FQBSUNFOUPG-BXPGUIFTUBUFPG/FX:PSL may/jun 2008 12 ATTENTION: Bar/Restaurant Owners, General Managers anagers and Marketing Direct Directors TasteSpace.com is New York’s favorite Online Restaurant Guide. Create your FREE promotional TasteSpace Venue Profile today! Find thousands of users eager to learn more about your establishment’s offerings. All you have to do is register at www.tastespace.com/owner. * ADD MENUS * UPLOAD PHOTOS * PROMOTE EVENTS * HIGHLIGHT DETAILS * POST DEALS & DISCOUNTS Recieve a free venue-specified url: www.tastespace.com/VenueName All the content you list on your Venue Profile will be automatically Search Engine Optimized Appear in relevant searches on Google, Yahoo!, MSN and AOL! YOUR VENUE MAY ALREADY BE LISTED ON THE SITE Register NOW to take control of your Venue Profile and market your business to the TasteSpace Foodie Community! The food and drink might be tasty, but the Internet is downright delicious NYSRA NEWS 13 Meet FISHBOWL - continued from Page 1 Fishbowl has always focused on restaurants. Shaw, a former restaurateur, founded Fishbowl in 2000 because he saw a need for more flexible and affordable marketing options for restaurants. As a result, he built Fishbowl from the ground up, designing Fishbowl’s core email marketing platform specifically for the restaurant industry. Shaw essentially combined the time-honored glass fishbowl full of business cards with the power of direct mail and traditional advertising into a more targeted, less expensive and less time-consuming medium. And it worked! Email marketing drives traffic into the restaurant, increasing sales and building customer loyalty. Buoyed by that success and armed with proven email expertise and restaurant industry experience, Fishbowl created a turnkey affordable email marketing solution, this time specifically designed for independent restaurants and small chain operators. Among its many features are: All-inclusive sign-up supplies, data entry, hosting and maintenance Automated loyalty emails (welcome, birthday and member anniversary Unlimited email campaigns Offer, restriction and menu wizard Expansive restaurant-focused design and content library This web-based solution puts the same marketing power in the hands of the independents and small chain restaurants as only the large chains previously enjoyed – and at a substantial savings. Now these restaurants can keep their guests engaged with seasonal menus, theme dinners, special offers, community events, as well as celebrate their birthdays. It allows them to respond quickly and inexpensively to new situations (snow storm closures, a great price on fresh scallops), and ever-increasing competition. Fishbowl has now partnered with the New York State Restaurant Association and the National Restaurant Association (NRA) to offer this already affordable email marketing solution at a special discount for NYSRA members. For more information on special pricing members, visit www. fishbowllocal.com/nra or call 800-836-2818 x205. Delta Dental - continued from Page 1 look up dentists in your area, go to www.deltadentalins.com. The difference between the BASIC and ENHANCED plans are as follows: The BASIC plan does NOT cover, crowns, inlays, onlays, cast restorations, bridges and dentures. These are however, covered under the ENHANCED plan. Both plans cover oral exams, cleaning, x-rays, sealants, fillings, root canals, gum treatment and oral surgery. Quarterly rates are as follows: Basic Enhanced Single $72.87 $106.68 Family $170.97 $235.14 You can sign up for the Delta Dental plan at the beginning of any month (starting July 1, 2008) as a long as we receive the paperwork by the 20th of the month prior to the effective date. As a NYSRA Member, you should recently have received a mailing with enrollment forms. If not, please contact Deborah Kelly, Group Benefits Administrator at 1-800-442-5959. What’s the Best Thing About NYSRA Membership? “NYSRA’s commitment to education is the foundation of our industry’s future. We are cultivating the leaders of tomorrow.” — Colleen Holmes Wheatfields Restaurant What’s the Best Thing About NYSRA Membership? “NYSRA makes sure I receive pertinent information on issues and helps see these issues positively resolved before they impact our industry.” 2008 International Restaurant & Foodservice Show of New York — Dan Garvey The Roycroft Inn may/jun 2008 14 Consistency, quality, a steady source of supply. That’s been the Torrey story for 200 years. The “Buy Local “movement is all about being able to promise your customers fresh, quality products. That’s also what the Pride Program is about – and what the Torrey family has been delivering for over 200 years. Now in their twelfth generation, the Torreys are one of the leading produce growers in the U.S. – and a valued supplier for restaurants across New York State. The Torreys are also typical of the kind of people behind the Pride of New York label. Committed to you. And here to stay. Torrey Farms, Inc., Elba, NY Find out how joining the Pride of New York can help your restaurant. Call 1-800-554-4501. And visit prideofny.com. Our Pride is Inside. TM Pride of New York Program 1-800-554-4501 www.prideofny.com NYSRA NEWS 15 may/jun 2008 16 NEW MEMBER OF NYSRA? Be sure to visit the NYSRA web site at www.nysra.org for information such as upcoming chapter activities, latest legislative updates, what’s new in member programs, and past columns of “NYSRA Labor News: Ask the Pros” in the NYSRA News archives. Have suggestions on what you would like to see on NYSRA’s web site? Contact Brenda Cira at [email protected]. 3UbQE[a^<^[RU`_M?T[` 2WR g]c Y\]e bVS V]a^WbOZWbg W\Rcab`g Sf^S`WS\QSa ]\ OdS`OUSZ]aaSa]T - AUTOMATIC BILL PAYMENT Now it’s easier than ever to continue supporting the New York State Restaurant Association. Dues are automatically paid annually… No check to write, save on postage, and your participation in NYSRA benefits is not disrupted! To enroll, contact Dawn Torres at 800-452-5212 NYSRA NEWS /a bVS UZ]POZ ZSORS` W\ ^`]TWb [O\OUS[S\b T]` PO`a O\R `SabOc`O\ba0SdW\Q]WabVSa]ZcbW]\b]Z]abPO`^`]TWba 0SdW\Q]Àa]\aWbSQ]\acZbObW]\aW\QZcRS( ESSYZg]\^`S[WaSOcRWba 2SbOWZSR`S^]`ba]\caOUSaOZSa BVSTbRSbSQbW]\^`SdS\bW]\ 7\Q`SOaSR`SdS\cSRSQ`SOaSR]^S`ObW]\OZQ]aba /\Ra][cQV[]`S 4]`[]`SW\T]`[ObW]\^ZSOaSQOZZ&&&03D7<1=]` S[OWZW\T].PSdW\Q]Q][ eeePSdW\Q]Q][ 17 Legal Bites Why Every Restaurant Should Protect One of Its Most Valuable Assets – Its Name By Yuval H. Marcus When you close your restaurant for the day do you leave your doors unlocked and put a sign in the window that says that you do not have an alarm system? Of course not. But this is what you are doing when you do not seek and obtain trademark protection for your restaurant’s most valuable asset -- its name. An application for trademark registration with the United States Patent and Trademark Office (PTO) acts as an alarm system, notifying any restaurant seeking to use your restaurant’s name (or a confusingly similar name) anywhere in the United States that your restaurant has rights in that name. By not filing for trademark protection, you are inviting other restaurants to use your name in other areas. A recent case involving seafood restaurants called “The Boiling Crab” illustrates this point. In 2003, the first “The Boiling Crab” restaurants were opened, but the owners did not file any trademark applications for the name. In 2006, another restaurant owner did a search of the PTO’s records for trademark applications for “The Boiling Crab.” After learning that no applications had been filed, he opened a competing “The Boiling Crab” restaurant. The owners of the first “The Boiling Crab” restaurants were ultimately able to cause the competitor to change its name, but only after commencing a lawsuit. If the owners had filed trademark applications when they first opened for business, however, it is likely that they would have been able to avoid the significant expense and uncertainty of litigation, because the competitor probably would not have adopted a name covered by a trademark registration. Mark you calendar for: NYSRIPAC’s 11th Annual Hospitality Cup Golf Outing September 29, 2008 at Albany Country Club SPONSORSHIP OPPORTUNITIES AVAILABLE NEED…… SANITATION SERVICES? GREASE TRAPS CLEANING? EQUIPMENT REPAIRED or RENTAL? UNIFORMS? POS SYSTEM? AIR CLEANERS/FILTERS? Restaurateurs…. Whether it needs to be rolled up or turned and burned, Marketplace will help you find it. Marketplace brings restaurateurs and vendors together to create a comprehensive online resource that will bring you what you need on the fly! In addition to having a fully functioning alarm system, filing for trademark protection is another important way to protect your restaurant business. Visit NYSRA’s “MARKETPLACE” @ www.nysra.org Yuval H. Marcus is an attorney at Gottlieb, Rackman & Reisman, a law firm with offices in White Plains and Manhattan that specializes in all aspects of intellectual property, namely, trademark, trade dress, patent and copyright matters. Mr. Marcus has represented many clients in the restaurant industry, including Ruby Tuesday, The Monkey Bar, Michael Jordan’s Steakhouse and The Pump Energy Food, among others. Tel.: (914) 220-8391; E-mail: [email protected]; Website: www.grr.com. The New York State Restaurant Association (NYSRA) is providing the enclosed materials for your information only. This is not an endorsement of the products or services offered by any Allied Member, and NYSRA, is not responsible for the illegality of or any error or inadequacy in Allied Members’ products or services or for the acts or omissions of any Allied Member. may/jun 2008 18 $0 8&- .& /FX.FNCFST QUEENS CHAPTER Donovans Bayside NY SOUTHERN TIER CHAPTER Portabello’s Fly Creek NY WESTCHESTER/ROCKLAND CHAPTER Casaletto Chutney Masala Indian Bistro & Domino’s Pizza Elements J.J. Mannion’s Laguna Pizza Station Robeks Juice Union Restaurant & Bar Latino Elmsford NY Irvington NY Hartsdale NY White Plains NY Yonkers NY White Plains NY Chappaqua NY New Rochelle NY Haverstaw NY WESTERN NEW YORK CHAPTER 15 Mile Gate House Grill Lock City Pizza Pizza Oven North Tonawanda NY Williamsville NY Lockport NY Lockport NY For Period 03/01/08 to 04/30/08 ADIRONDACK CHAPTER 19th Hole Restaurant Papa’s on the Hudson Prospect Mtn. Diner Tupper Lake NY Lake Luzerne NY Lake George NY BROOKLYN CHAPTER Norwood Palace Brooklyn NY LONG ISLAND CHAPTER Fatty Belt Buckles BBQ Pit, Inc. Q Restaurant Rocky Point NY Quogue NY NY NIGHTLIFE CHAPTER Arena/Circle Bowery Wine Company New York NY New York NY NEW YORK CITY CHAPTER 100 Lafayette St. Ltd. 4Food, LLC. Bar Milano Bar Q Beatrice Inn Body Restaurant & Lounge Bourbon Street Bar & Grill Danku Diverse GH, LLC. Eastside Grill Georgia’s Bake Shop Horus Café Horus Kabb House Houston’s Restaurant Jimmy’s No. 43 Label Landmarc Catering Margon Restaurant Nanoosh Planet Wings Rouge Tomate San Loco Settebello LLC. Shorty’s 32 Smith & Mills Taboon Restaurant The Honey Pot Think Coffee Think Coffee WD-50 New York NY Bronx NY New York NY New York NY New York NY New York NY New York NY New York NY New York NY Bronx NY New York NY New York NY New York NY Phoenix AZ New York NY New York NY New York NY New York NY New York NY Staten Island NY New York NY New York NY New York NY New York NY New York NY New York NY New York NY New York NY New York NY New York NY NYSRA NEWS New Associate Members For Period 03/01/08 to 04/30/08 CENTRAL NEW YORK CHAPTER Amazing Grace Super Naturals Marcellus NY LONG ISLAND CHAPTER Architect’s Loft Glen Head NY NEW YORK CITY CHAPTER Corrado’s Family Affair DurAmerica Brokerage, Inc. EveryScape Evo Merchant Services Guest Builders, Inc. ICU Business Beverage Control Labotario Marti Mealtime Marketing Monarch Seafood Inc. Retail Automation Products Seyfarth Shaw LLP. Verterra Clifton NJ Astoria NY Waltham MA Brooklyn NY Basking Ridge NJ New York NY New York NY Monroe Twp. NJ Jersey City NJ New York NY New York NY Long Island City NY ROCHESTER CHAPTER Tarry Thompson Group, LLC. Syracuse NY WESTCHESTER/ROCKLAND CHAPTER Gottlieb, Rackman & Reisman, PC White Plains NY Micros Systems, Inc. Hartford CT Rockland Bakery, Inc. Nanuet NY For information on membership benefits and services, please contact — Gretchen Fisher, Director of Membership, at 800-595-9522 or [email protected] Ad_NRA 8X5 Horz 032608.ai 3/26/2008 4:02:44 PM 19 TakeChargeSM Payment Processing Program Endorsed Provider of the NYSRA The New York State Restaurant Association and the National Restaurant Association joined with First Data, a leader in payment processing, to develop the TakeChargeSM payment program. Features and benefits of the TakeCharge program include: • Low rates available for all types of restaurants • Credit, debit, gift card and check payment solutions • State-of-the-art, secure, high-speed Internet Protocol and dial-up terminal solutions • Dedicated customer service representatives available 24/7/365 Call 800-482-1703 today to learn how the TakeCharge program could contribute to your success. © 2008 First Data Corporation. All rights reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners. TakeCharge is a Servicemark of the National Restaurant Association. may/jun 2008 New York State Restaurant Association 409 New Karner Road Albany, NY 12205 Return Service Requested JUNE 2008 JULY 2008 24-25 NYC Foodhandlers’ Certification Class (Spanish) 8:00 am - 4:00 pm NYSRA - 1001 Avenue of the Americas New York, NY 10018 16 NYC Health Department Exam 1:00 pm - 4:00 pm Central Harlem Center (Basement Auditorium) 2238 5th Ave (Between 136-137 St) New York, NY 10027 25 SPANISH - NYC Health Department Exam 9:00 am - 12:00 pm Central Harlem Center (Basement Auditorium) 2238 5th Ave (Between 136-137 St) New York, NY 10027 21-22 NYC Foodhandlers’ Certification Class (Spanish) 8:00 am - 4:00 pm NYSRA - 1001 Avenue of the Americas New York, NY 10018 29 SPANISH - NYC Health Department Exam 1:00 pm - 4:00 pm Central Harlem Center (Basement Auditorium) 2238 5th Ave (Between 136-137 St) New York, NY 10027 JULY 2008 10 NYC ServSafe Alcohol Class 9:00 am - 4:00 pm 1001 Avenue of the Americas, 3rd Floor New York, NY 10018 14-15 NYC Foodhandlers’ Certificate Course 8:00 am - 4:00 pm NYSRA - 1001 Avenue of the Americas, 3rd Floor New York, NY 10018 14 ServSafe Food Handlers’ Class/Albany 8:00 am - 6:00 pm NYSRA Corporate Offices 409 New Karner Rd., Suite 104 Albany, NY 12205 Prior Registration Required Contact: Heidi Schatzberg Ph: 518-452-5522 or email - [email protected] NYSRA NEWS continued AUGUST 2008 7 NYC ServSafe Alcohol Class 9:00 am - 4:00 pm 1001 Avenue of the Americas, 3rd Floor New York, NY 10018 For more information on these meetings, please contact your regional office or check out www.nysra.org. Eastern 518-452-4222 or 800-452-5212 Western 585-586-1080 or 800-595-9522 Long Island 516-752-0707 or 800-303-1335 NYC 212-398-9160 or 800-442-5959