fall09 - Chaos Studio Salon

fall09
®
Family knows no borders. John Paul Mitchell Systems proudly
supports Food4Africa and other local and international organizations
in their commitment to feed, shelter and educate needy children every day.
cut&dry
cut&dry
®
1
15
47
13
7
3
3
features
credits
letters to the editor:
Get Your Style Up to Speed:
Fast Form and Hot Off The Press
CEO
John Paul DeJoria
we want to hear from you!
TM
7
13
TM
Six Figures
Gain a New Edge: Paul Mitchell Pro Tools
Scissors
®
TM
Creative Director &
Editor in Chief
Nanette Furlong Bercu
Executive Editor
Tara Ennis
Senior Associate Editor
Kelsey Williams
19
15
19
21
25
artistically inspired
Mentoring in Session
Goddess Worship
Shooting for the Stars
performance
There’s Power in Pink: Limited Edition
Express Ion Smooth 1.25
®
27
29
33
59
21
Enhance the Experience Drop By Drop:
Tea Tree Essential Oils
money matters
The Wash House Contest Winners
Express Way, Your Way
SM
Managing Editor
Dina Jacobellis
We are always on the lookout for professional quality
salon photos and artistic work. Please send your
comments, photo submissions and story ideas to:
Cut & Dry
c/o John Paul Mitchell Systems
9701 Wilshire Blvd., Suite 1205
Beverly Hills, CA 90212
Photos should be 8” x 10” or 300 dpi on a disc. Please include your
name, salon name, address, e-mail, and the best phone number to
reach you. We regret that we are unable to acknowledge or publish
all submissions.
Design Director
Chris Fava
Designer
Vanessa da Costa
Contributing Editors
Nikola Cline
Brenda DuVal
Kristin Firrell
Nina Kovner
Jenny Overdevest
Dee Quested
Jenelle Renshaw
Photo Editors
Greg Bonhomme
Corinne Brown
Zlata Nikonovskaya
Creative Consultant
Y8’s Inc.
paulmitchell.com
Log on to the Paul Mitchell Professional Web site
at www.paulmitchell.com whenever you see this
symbol anywhere in Cut & Dry for the latest news,
formulas, stories and other really great info.
®
® Registered trademarks of John Paul Mitchell Systems .
© Fall 2009 John Paul Mitchell Systems . PRINTED IN THE U.S.A. (CD0909)
None of the copy or photographs contained in this issue or any issue of Cut & Dry
can be used without the prior written permission of John Paul Mitchell Systems .
®
®
®
®
29
money matters
35
36
Growing Your Business in Today’s Market
37
38
39
Green is the Word: Splish Salon
40
41
Work It: Experience Marketing
43
44
45
47
51
52
55
57
59
New Salon Software System: Millennium
Platinum - The Paul Mitchell Edition
TM
Be a Man Magnet
Client Speak: Talk to Your Guests About
Paul Mitchell Pro Tools
Take Home - Rev Up Your Revenues
departments
Ask the Expert: Fall for Vibrant Reds
Be Nice or Else: Creative Love
Come and Get ’Em: Shooting for Success
Strut Your Stuff Branding Winners
Connect: Match Point
We Care
The Buzz
Education and Events
Backtalk with LaDonna Dryer
Cyril Thomas Mitchell was born in the United
Kingdom to a family of two generations of
hairdressers. He enrolled in beauty school and
eventually chose Paul Mitchell as his hairdresser
name. When stating his occupation on important
papers, including official paperwork in the U.S.,
he didn’t put ‘president’ or ‘superstar’…but
HAIRDRESSER.
When we started this company for hairdressers,
we naturally used a name that represented
hairdressers…the same name that Cyril Thomas
Mitchell chose to represent himself. Just think about
the pride this great, humble man had in who he
was and what he did.
Twenty years ago, I lost one of my dearest
friends to pancreatic cancer. But his uniqueness as
both a human being and a hairdresser is honored,
remembered and appreciated.
Peace, love and happiness,
John Paul DeJoria
where in the
world is JP?
On behalf of hairdressers worldwide, John Paul’s recent
travels included conferences, speaking engagements,
school openings and philanthropy efforts.
1
Jacksonville, FL
Machu Picchu, Peru
New York, NY
Washington, D.C.
Prague, Czech Republic
Portugal
France
Rome, Italy
Lake Tahoe, NV
Las Vegas, NV
Austin, TX
Birmingham, UK
Newport Beach, CA
Jamaica
PAUL MITCHELL
SCHOOL OPENINGS:
Tinley, IL
Brick, NJ
Louisville, KY
Denver, CO
[
GET YOUR
STYLE
SPEED
UP TO
Meet today’s challenges head-on with hot
new products, innovative tools and essential
education, only from Paul Mitchell®.
Busy days get a speedy boost with NEW Fast Form™ and Hot Off The Press™. Learn tips and tricks to
create the latest looks with the Six Figures collection DVD. And take your creativity to the edge with
FEATURES
NEW handcrafted scissors that make every cut extraordinary.
3
HAIR: Robert Cromeans, Scott Cole, Linda Yodice, Stephanie Kocielski, Angus Mitchell, Takashi Kitamura PHOTO: Spicer WARDROBE: Emma Trask MAKEUP: Collier Strong
cut&dry
hot off
the press
TM
PROTECT FRAGILE
ILE
STRANDS FROM THE
WEAR AND TEAR OF HEAT
EAT
STYLING. THE INNOVATIVE
IVE
FORMULA SHIELDS LOCKS
CKS
FROM HUMIDITY AND
ND
DAMAGE.
GE.
Why You’ll Love
e It:
Thermal Defense
nse
Rice hull extract builds
ds a
weightless barrier between
een
fragile strands and damaging
ging
heat tools, while wheat proteins
eins
deliver an extra dose of strength.
gth.
Versatile Hold
old
The multi-purpose formula grips
rips
and controls during heat styling
ling
and provides flexible hold for
finished styles.
les.
Faster Styling
ing
“Hot Off The Press makes
heat styling effortless
and gives you the results you want in
half the time in one quick step.
Fast Form gives fine and medium textured
hair the muscle it needs for any look.
And the best part is, it provides
enough memory to last
between styling sessions.”
- Paul Mitchell® Artistic Director Stephanie Kocielski
Quick-drying, humidity-resistant
tant
spray adds elastic shape
ape
memory for effortless curls
s or
smoothing with a hot iron.
ron.
fast form
TM
GET THE PLUSH
CONDITIONING OF A CREAM
CONDITIO
WITH THE HOLD OF A GEL—
FORM IS THE FAST
FAST FOR
AND EASY
EAS WAY TO MAKE
MANE BEHAVE. TAME
THAT MA
TEXTURE, CREATE DETAIL
TEXTURE
AND STYLE
STY THOSE LOCKS IN
MINUTES.
MINUTES
You’ll Love It:
Why You’
Tames All
Al Textures
Soothing sshea butter, evening
primrose, avocado and jojoba oils
sensational slip and leave
create sen
most rebellious locks
even the m
shiny and manageable.
Incredible Memory
Use on we
wet or dry hair for clean
detail and long-lasting flexible hold
that keeps your style right where
you want it.
i
Faster Dr
Drying
FEATURES
Save precious
prec
minutes and get out
thanks to reduced
the door faster
fa
styling and drying time.
5
cut&dry
SIX
FIGURES
Harness the power of creative collaboration as six top Paul Mitchell®
artistic directors and platform artists bring you red hot looks from
start to finish. Robert Cromeans, Scott Cole, Linda
Yodice, Stephanie Kocielski, Angus Mitchell &
Takashi Kitamura let creative sparks fly with this sizzling
new cut, color and style collection.
Increase revenue and
boost your creativity with
the Six Figures DVD
featuring innovative cut
and color techniques,
a variety of styling
options and insider
tips on everything from
formulation to service
strategies.
six figures
stylist kit
FEATURES
Purchase the Six Figures
DVD and receive two
new Express Style®
products, Fast Form™ and
Hot Off The Press™—free!
All packed in a keepsake
carry-all bag.
7
cut&dry
Product:
Sculpting Foam
Products:
Super Skinny Relaxing Balm,
Hot Off The Press,
Worked Up®
Products:
Sculpting FoamTM, Super Skinny® Relaxing
BalmTM, Hot Off The PressTM
Angus’ Haircut Tip: “It’s not how much
you take off; it’s how much you leave on
that’s important. Even if your guest has
short hair to begin with, you can change
someone’s shape—change someone’s
personality—by removing the weight in the
right place.”
Linda’s Color Tip: “7OR is something
you can add like seasoning to every
red—whether it’s cool or warm. It’s the
perfect tool to add vibrancy and put
‘pop’ into your red tone.”
FEATURES
Valeriya
9
cut&dry
1) Paul Mitchell® the color 1 oz. 4RO + 1/2 oz. 7OR + 2 shots Color Shots®
Red + 3 shots Color Shots Orange + 1 1/2 oz. 20 volume Cream Developer
2) Paul Mitchell the color 1/2 oz. 5CC + 1/2 oz. 7OR + 3 shots Color Shots
Orange + 1 oz. 20 volume Cream Developer
3) Paul Mitchell the color 1 oz. 7OR + 2 shots Color Shots Yellow + 2 shots
Color Shots Red + 1 oz. 30 volume Cream Developer
Products:
Sculpting Foam,
Worked Up
Takashi’s Haircut Tip: “For medium to fine texture, it’s
important to help the hair move. That’s why I like to keep
it textured on the ends—it puts a lot of space in the hair.”
Scott’s Haircut Tip: “Get
away from the old classic bob
graduation. Instead of diagonal
or vertical graduation, I do it
horizontally. It’s more today,
more modern.”
Stephanie’s Color Tip: “Lighten Up blonding paste is a great way to
‘exfoliate’ color and remove some natural level on fine hair. It fattens up the
fabric and erases just enough pigment so the INKWORKS® looks amazing.”
TM
FEATURES
Linda’s Color Tip: “Paul
Mitchell the color offers
RRs in 4, 5 and 6. For
a little extra oomph, I
make a 7RR by adding
a one-inch ribbon of
the Highlift Series. It’s
a little magic trick to
lighten and brighten your
formulation.”
11
Jasmina
Aaron
1) 1 oz. Lighten Up + 1 1/2 oz. 5 volume Cream Developer
2) PM SHINES® 1 oz. 6RV Ruby Slippers + 1 oz. 3R Zinfandel +
3 shots Color Shots® Red + 3 shots Color Shots Violet +
2 oz. Processing Liquid
3) INKWORKS 2 parts Red + 1 part Neon Red
1) Paul Mitchell® the color 1 1/2 oz. 5RR + 4 shots Color
Shots Orange +1 1/2 oz. 20 volume Cream Developer
2) Paul Mitchell the color 1 1/2 oz. 6RR + 1 inch HLP
+ 1 1/2 oz. 30 volume Cream Developer
3) INKWORKS Hot Pink + Neon Red
Products:
Fast FormTM, Hot Off The PressTM, Gloss Drops®
Products:
Fast Form, Hot Off The Press
cut&dry
GAIN A NEW
EDGE
YOUR PERFECT CUT BEGINS WITH EXCEPTIONAL SCISSORS. ENJOY CUTTING-EDGE CREATIVITY WITH
THREE NEW EXTRAORDINARY SHEARS, CREATED BY MASTER SCISSOR ARTISANS IN JAPAN. HANDCRAFTED
FROM START TO FINISH USING THE FINEST JAPANESE STEEL, PAUL MITCHELL® PRO TOOLS SCISSORS SET
A NEW STANDARD OF QUALITY AND PERFORMANCE.
TM
FEATURES
[
13
cut&dry
paul mitchell pro tools scissors
THE SCISSOR 5.5
THE SCISSOR 6.0
THE TEXTURIZER
HIGH PERFORMANCE,
CLASSIC DESIGN
PREMIUM PERFORMANCE,
ADVANCED DESIGN
HIGH PERFORMANCE,
ESSENTIAL TOOL
Why You’ll Love It:
Effortless Accuracy
Why You’ll Love It:
Premium Quality
Why You’ll Love It:
Effortless Texturizing
5.5-inch convex blades and
a long-lasting cutting edge
deliver accuracy and control
with every cut.
6-inch Japanese cobalt stainless steel
alloy blades and a long-lasting cutting
edge deliver smooth, precision cuts
and maximum control for a variety of
techniques.
5.5-inch blade, 30 precision
wire-cut teeth and handmade
forgings remove hair smoothly
with ample control.
Ultimate Comfort
Symmetrical, level set handles allow
for multiple thinning and texturizing
techniques.
TM
Complete Comfort
Offset ergonomic handle
allows for natural arm and
shoulder positioning.
Handcrafted Japanese Steel
Features premium quality steel
crafted by the finest scissor
artists in Japan.
Products:
Fast FormTM, Hot Off The
PressTM, Worked Up®
TM
Ultra-ergonomic offset handle, a
removable finger rest and finger guides
provide the ultimate comfort cut after cut.
Handcrafted Japanese Steel
Features premium quality steel crafted by
the finest scissor artists in Japan.
TM
Versatility
Handcrafted Japanese Steel
Features premium quality steel
crafted by the finest scissor
artists in Japan.
THE ARTISTS: Carol DeLange Grandaw and Sunnie Brook Jones
THE VISION: Flora and fauna play on nature inspired by photographer Andy Goldsworthy
m e n t o r i n g i n s es s i on
PAUL MITCHELL PREPARES HAIRDRESSERS FOR ONE OF THE MOST COVETED CAREER
PATHS IN THE BUSINESS—SESSION STYLING.
THE IDEA: Six hand-selected Paul Mitchell hairdressers
from across the country enjoy the rare opportunity to
gain experience as a session stylist.
THE TRAINING: A sit-down with American Salon
magazine, tips on working with the press courtesy of
Paul Mitchell Senior Vice President Nanette Bercu and
PR Director Jenny Overdevest, plus a Paul Mitchellsponsored photo shoot in Los Angeles under the
direction of Editorial Director Lucie Doughty.
ARTISTICALLY INSPIRED
THE ASSIGNMENT: Divided into teams of two, the
stylists planned every element of the shoot from start
to finish, including model call, hair, makeup, wardrobe,
lighting, mood and artistic elements.
15
PRODUCTS: Dry Wax™, Fast Drying Sculpting Spray™
cut&dry
PHOTOGRAPHY: SEAN ARMENTA • WARDROBE: ADRIA HEATH • MAKEUP: KELSEY DEENIHAN • ART DIRECTION: LUCIE DOUGHTY
PRODUCTS: Worked Up®, Extra-Body Finishing Spray®, Freeze and Shine Super Spray®
THE ARTISTS: Hope Schiller and Sonny D
THE VISION: Surrealist elements with a comic book
PRODUCTS: Thicken Up®, Extra-Body Finishing Spray®
ARTISTICALLY INSPIRED
twist inspired by Salvador Dali and Stan Lee
THE ARTISTS: Dee Adames and Johnny Diol
THE VISION: Bold shapes and contrasting textures inspired by architect Santiago Calatrava
17
cut&dry
PRODUCTS: Quick Slip™, Worked Up®, Extra-Body Finishing Spray, Illuminating Shine Spray®
Goddess Worship
A
HEAVENLY VISION
OF COLOR BY STEVEN
ROBERTSON AND
THE LUNATIC FRINGE
ARTISTIC TEAM
ARTISTICALLY INSPIRED
For those who adore avantgarde styling and high
fashion, this display of
feminine beauty is nothing
short of divine. The “Goddess
Collection” by Paul Mitchell®
stylist and learning leader
Steven Robertson and
Janae Johnson of Lunatic
Fringe Salon illuminates a
variety of celestial looks with
bold strokes of color and
an exploration in texture.
Robertson and his team
achieved their vision using
wire, cardboard and wefts
of hair.
19
“Paul Mitchell the color
made it possible for us to
achieve a wide range of
color formulations, mixing
the placement with the
use of the eye-popping
INKWORKS® color
spectrum.” – Steven Robertson
COLOR:
1 oz.
1 oz.
1 oz.
.5 oz
Paul Mitchell the color 8RV + 1 oz. Paul Mitchell the color 8N + 2 oz. 30 volume Cream Developer
Dual-Purpose Lightener + 1 oz. 10 volume Cream Developer
INKWORKS Hot Pink + dot of INKWORKS Red
INKWORKS Hot Pink + .5 oz INKWORKS Neon-Red
“The Lunatic Fringe artistic
team stumbled across a
photo that showcased a
few models simply shot
with bare heads,” says Robertson. “This inspired us to
play upon its simplicity, yet show it as a canvas on which
to display art. With avant-garde hairdressing, we believe
less truly is more.”
COLOR:
1 oz. Paul Mitchell the color 6N + 1 oz. 20 volume Cream Developer
1 oz. Dual-Purpose Lightener + 1 oz. 10 volume Cream Developer
.5 oz. INKWORKS Green + .5 oz. INKWORKS Yellow
1 oz. INKWORKS Green + dot of INKWORKS Black
COLOR:
1
1
1
1
1
oz.
oz.
oz.
oz.
oz.
Paul Mitchell the color 5G + 1 oz. 20 volume Cream Developer
Paul Mitchell the color 7G + 1 oz. 20 volume Cream Developer
Paul Mitchell the color 7OR + 1 oz. 30 volume Cream Developer
Dual-Purpose Lightener + 1 oz. 10 volume Cream Developer
INKWORKS Orange + dot of INKWORKS Black
cut&dry
HAIR: STEVEN ROBERTSON AND JANAE JOHNSON OF LUNATIC FRINGE SALONS • MAKEUP: PAULA J. DAHLBERG • WARDROBE: KEITH BRYCE OF FILTHY GORGEOUS • PHOTOGRAPHY: JAKE GARN
Shooting
for the Stars
Three talented Paul Mitchell® stylists
scored the chance of a lifetime
with an all-expense paid dream
shoot in Los Angeles, courtesy
of Paul Mitchell. Under the
guidance of Editorial Director
Lucie Doughty, these rising
stars executed every single
detail of their creative vision
from start to beautiful finish.
“With this shoot I wanted
to take my art to the next
level. I explored turning
hair into hat shapes and
played with contrasting
textures of curly and
straight.” – Mikel Sandoval
ARTISTICALLY INSPIRED
Mikel ’s Favorite Product
21
PRODUCTS: Soft Spray , Hold Me Tight™, Extra-Body Finishing Spray®, Worked Up®
TOOLS: Express Ion Style® 1.0, 413 Sculpting Brush
®
PRODUCTS: Freeze and Shine Super Spray®, Worked Up, Extra-Body Firm Finishing Spray™
TOOLS: 413 Sculpting Brush
HAIR: MIKEL SANDOVAL, PAUL MITCHELL MASTER ASSOCIATE • CREATIVE CONSULTANT: LUCIE DOUGHTY • PHOTO: SEAN ARMENTA • WARDROBE: KELLI HOBSON •
MAKEUP: DAVEN MAYEDA
cut&dry
ARTISTICALLY INSPIRED
Stephen ’s Favorite Product
– Nicole Beth
PRODUCTS: Extra-Body Sculpting Foam®, Thicken Up®, Hold Me Tight™, Extra-Body Finishing Spray®
TOOLS: Express Ion Dry® v.1, Large Express Ion Round® Brush
Nicole ’s Favorite Product
PRODUCTS: Fast Drying Sculpting Spray™, Gloss Drops®, Extra-Body Finishing Spray
TOOLS: Express Ion Smooth® 1.25
cut&dry
HAIR: NICOLE BETH, PAUL MITCHELL NATIONAL EDUCATOR • CREATIVE CONSULTANT: LUCIE DOUGHTY • PHOTO: SEAN ARMENTA • WARDROBE: MARIA INEZ DONOVAN • MAKEUP: KELSEY DEENIHAN
23
– Stephen Adams
HAIR: STEPHEN ADAMS, PAUL MITCHELL SENIOR ASSOCIATE • CREATIVE CONSULTANT: LUCIE DOUGHTY • PHOTO: SEAN ARMENTA • WARDROBE: MARIA INEZ DONOVAN • MAKEUP: KELSEY DEENIHAN
“I entered this contest
to challenge myself. I’ve
always focused on cutting
and color; it was time to
push myself with styling.
For this shoot, I was
inspired by soft, circular
shapes—40s inspired
with 80s sharpness.”
“My biggest learning
experience was that no
matter how much you
prepare, there will always
be surprises. Rolling with
the punches is a must!
Working with Lucie was
wonderful and I learned
so much from her. I am
excited to continue to
expand my portfolio.”
there’s power in
pink
®
THE LIMITED EDITION EXPRESS ION SMOOTH 1.25
> A portion of the proceeds benefits Cancer Schmancer
You may know her as Fran Fine on the hit TV show The Nanny. These days, Fran Drescher is a bestselling
author and women’s health advocate who created the Cancer Schmancer Movement. Now she’s teaming
up with Paul Mitchell® to raise awareness and empower women everywhere. Here’s where Fran tells all…
Tell us why you started Cancer Schmancer.
It took me 2 years and 8 doctors to get a proper diagnosis for
uterine cancer. I was very frustrated, and I ended up writing what
became the New York Times bestseller, Cancer Schmancer.
When I went on my book tour, I met with tens of thousands of
people and
realized that my story was not unique.
I realized that the book was not the
end, but the beginning of what was
to become a life mission.
Why does Cancer Schmancer
focus on early detection?
Our mission is to ensure that
everyone with cancer gets
diagnosed in stage one. We
believe that stage one
is the cure. It’s here;
it’s available to us
now. The reason we
lose people to cancer,
more often than not, is because of
late stage diagnosis. That’s what makes
Cancer Schmancer unique. We’re raising money to
empower and educate patients to be medical consumers and to
become better partners with their physicians—to learn the earlywarning whispers of cancer and the tests that are available.
PERFORMANCE
Is it true that you used to be a hairdresser?
Yes, I’m STILL a hairdresser. Once a hairdresser, always a
hairdresser!
25
cut&dry
Why did you decide to become a hairdresser?
I was a teenager living at home with my parents and trying to go
on auditions and also go to college. I was already being offered
opportunities to do what I wanted to do, but I wanted a good
career to fall back on and I loved cutting hair. I cut hair even before
I went to beauty school and even to this day, I cut my boyfriend’s
hair. Also, it’s nice when you’re an actress and you know how to
style yourself—then you’re not at everybody’s mercy.
Do you have any tips for other curly girls?
I don’t think you have to be a slave to making your hair straight
if it’s curly. But when I do wear my hair straight, the Express
Ion Smooth 1.25 works really well. I love that you can adjust
how hot it gets. I have fine hair and the iron does a great job
without damaging my hair at all. It’s really easy to hold and easy
to use. I’m very excited about the limited edition Express Ion
Smooth 1.25. I love being associated with a company that has a
conscience.
How is Paul Mitchell an ideal partner for Cancer
Schmancer?
Paul Mitchell is exemplary in their philanthropy. It’s a successful
company that is dedicated to fighting the good fight on
behalf of humanity and the planet. I really admire that. Because
I’m a celebrity, I’m a hairdresser, I’m friends with John Paul
[DeJoria], I’m out there doing the same thing. When we synergize,
there’s a good possibility that the sons and daughters of
tomorrow will grow up in a world where nobody will be diagnosed
with cancer beyond stage one.
> To get the limited edition Express Ion Smooth 1.25 in your salon, contact your authorized Distributor or Salon Consultant.
For more information on Cancer Schmancer, visit www.cancerschmancer.org.
enhance the
experience
drop by drop
NEW Essential Oils from Tea Tree
Indulge guests with an extra dose of sensory therapy in the salon with
pure essential oils from Tea Tree—now available in all three flavors!
Parisian Beauty Academy, Hackensack, NJ
Lemon Sage
Essential Oil
Lavender Mint
Essential Oil
Tea Tree
Essential Oil
What it does:
Lemon oil is known for its
rejuvenating and cleansing
qualities. Sage helps heighten
the senses and improve
memory.
Lavender oil helps relieve
fatigue, headaches and
insomnia. Mint oil is
traditionally used for its
restorative properties and is
known to improve memory
and retention.
Tea Tree oil is well known for
its healing properties and is
often used as an antiseptic,
disinfectant and germicide.
Why you need it:
Adds a refreshing twist to
the salon experience by
rejuvenating mind, body and
spirit.
Enhances the salon
experience by helping ease
anxiety and providing serenity
for the senses.
Its versatile uses and multiple
benefits make it a must-have
for any salon.
Create the Essential Experience at the Wash House :
SM
• Infuse a warm, moist towel and place it gently over your guest’s face.
• Create your own massage oil by adding a few drops to carrier oil.
• Put a few drops on a dry cloth and place it in the dryer with your towels.
• Put a few drops in an oil diffuser or add to the melted wax of an unscented candle.
• Add several drops to a spray bottle filled with water for an all-natural air freshener.
PERFORMANCE
• Use diluted Tea Tree Essential Oil to clean and refresh Wash House surfaces.
27
• Offer Wash House Menu items that feature the new oils, such as Lemon Aid and T3 Tension Tamer.
For more ways to incorporate Essential Oils from Tea Tree into your Wash House services, log on to the
Paul Mitchell Professional Web site at www.paulmitchell.com.
cut&dry
Take Home :
SM
Recommend Essential Oils from Tea Tree so guests can indulge in the sensory experience at home.
wash house contest winners
SM
2009
When it comes to pampering guests at the Wash House, these salons know how to lather on the luxury.
Check out the innovative ways they’ve taken their back bars from basic to buzz-worthy, and get ideas
about how you can raise revenues by turning your sink into an unforgettable spa-like experience.
1st place winners:
Bliss & Co., A Paul Mitchell
Signature Salon
High Point, NC
Owners: Cara Lentz and Heather Moon
Number of chairs: 11-20+
Marketing claims to fame: Custom Wash
House “Rituals” using earth-friendly elements
like sugar and lemons during treatments,
spa-like ambience with soft lighting, candles
and warm towels.
Opposite page:
Eclectic Hair Loft
Indianapolis, IN
Owner: Ayana Brown
Number of chairs: 1-4
Marketing claims to fame: Custom
Wash House Menu with creative language,
complimentary T3 Experience upgrade for
first time clients, Wash House tour, Wash
House experience gift certificates, enticing
DVD loop featuring services offered at the
Wash House.
ECLECTIC HAIR LOFT
MONEY MATTERS
“When clients read our Wash House menu, they can’t resist taking advantage
of an experience that promises to be an in-house mini vacation. They feel
renewed when we are finished and come back wanting more.”
29
BLISS & CO.
“At a time when guests are cutting back, adding an affordable ‘Ritual’ at the Wash House allows them to
continue feeling relaxed and pampered. We all want value for our money—the Wash House experience
makes guests feel like their money is well spent, even before we cut or finish their hair.”
cut&dry
Hollywood Hair Salon and Spa,
A Paul Mitchell Focus Salon
2nd place winners:
Centralia, IL
Owner: Sonya Gettinger
Number of chairs: 5-10 chairs
Marketing claims to fame: Custom Wash House Menu with fun
“Hollywood-themed” language, monthly and seasonal Wash House
specials, “Lather Oasis” featuring a waterfall mural and relaxing
“tropical paradise” sounds.
SM
Indulgence a Salon, Mt. Pleasant, SC
HOLLYWOOD HAIR SALON AND SPA
Owner: Christina Miller
“The Lather Oasis has helped bring many new guests into our salon. It also allows
guests to experience different products, which has led to more Take Home sales.
We’ve seen a substantial increase in service and retail dollars per guest.”
Unique Hair Design, Lincoln Park, NJ
SM
Owner: Connie Masullo
The Roots, Gering, NE
Owner: Michelle Reinmuth
Blondeberry Salon Inc., Bourbonnais, IL
Owner: Robin Monik
Rockstar Hair Studio, Reno, NV
Owners: Devlin and Carleen Devlin
3rd place winners:
Evolve, A Paul Mitchell Salon, Maize, KS
Owners: Chris & Reba Allison
New Dimensions Salon & Day Spa, Hornell, NY
Owner: Kristi Hawley
Imagine Salon and Day Spa, Glenwood, IL
Owners: Lynn Griglin & Rochelle Seput
International Hair Gallery, Palm Harbor, FL
BLONDEBERRY SALON INC.
Owner: Linda Camacho
FIX, Boulder, CO
Owner: Robin Laurel
MONEY MATTERS
FIX
31
cut&dry
Express Way,
Your Way
Express Way events are heating up salons across the country. While
each party has its own fun twist, one thing remains the same—they’re
a great way to connect with guests and get the word out about
Paul Mitchell® Pro Tools™ and Paul Mitchell styling products.
Chaos Studio Salon
Mt. Clemens, Michigan
The Scoop:
Express Style® event with blow-dry and styling lessons,
complimentary chair massage, 10% discount on all
products, and a raffle to benefit a local charity.
The Success:
Sold 10 tools that night and nine more the following
week, plus many other products and gift certificates—a
600% increase over an average week!
“It was a huge success for our team. The guests love
their new tools and feel confident that they know how to
use them correctly at home.” – Jennifer Case, owner
Radical Rubies Salon
McMinnville, Oregon
The Scoop:
Specific guests were invited for an afternoon of styling
complete with Wash House experience, blow-dry, and a step-by-step
overview of all of the Paul Mitchell Pro Tools.
The Success:
Sold three Express Ion Style® 1.0 irons, one Express Ion Dry v.1, and three
Express Ion Round® brushes in just two hours, plus two Express Ion Dry v.2
dryers the following day.
SM
The Studio – A Paul Mitchell Focus Salon
Cleveland, Ohio
The Scoop:
An evening tool party where guests were invited for food, drinks and an
introduction to Paul Mitchell Pro Tools.
The Success:
Twenty guests made reservations (at $25 each) for personalized style coaching.
The team sold four irons, an Express Ion Dry® v.1, The Diffuser and several
brushes that night—and then three more irons the following weekend.
“We’re going to host a Tool Party once a month. Our Tool Bar is getting great
reviews and guests love that they can try the tools!” – Rachelle King, owner
“Our guests were thankful for the tips and excited to go home and use their new
tools. Thanks to Paul Mitchell for giving us great ideas to build our business.
Our next Tool Party will be in six weeks!” – Lisha Rhodes, owner
MONEY MATTERS
SM
33
cut&dry
For tips on how to host an Express Way Event and to download a customizable invitation,
log on to the Paul Mitchell Professional Web site at www.paulmitchell.com.
s
romean
C
t
r
e
b
By Ro
s
s
e
n
i
s
u
b
r
u
yo
et
g
k
r
n
i
a
grow in today’s m
s,
ckward
a
b
p
e
t
s
st take
es one
u
k
a
m
t
y
s
r
nom
wne
really
o
t
the eco day salon o
n
e
e
m
h
i
t
W
is the
odern
mpact
i
m
w
t
o
s
s
N
e
a
g
.
big
we
ard
a
ke the
s forw
a
p
es are
e
m
t
m
s
n
i
t
a
c
e
l
i
e
two
h
w
w
ulture
ize how
c
g
r
e
t
u
a
o
r
t
s
nd
alons a
s
r
u
o
in
get
.
r
going to
e
ly
u
n
tr
n
i
is
,
House
the team
little th
e Wash
ner is, if
get growing $$$
one guest at a time
NEW Salon Software System: Millennium Platinum – The Paul Mitchell Edition
®
TM
Reaching your professional goals and tracking that success has never been easier. Paul Mitchell has partnered
with Harms Software—the most recognized and respected name in salon/spa management software—to create
Millennium Platinum – The Paul Mitchell Edition. Manage and grow your business, one guest at a time! Here’s a
sneak peek at some of the valuable features of this new software system.
Toolbox
Puts the most
important screens and
functions at your
fingertips.
SM
MONEY MATTERS
n ow
nted th
am
services
s a salo
er I inve
our Te
a
ft
Y
d
A
e
.
n
for new
d
g
rn
d
e
li
a
e
lv
A
z
y
le
o
li
v
a
e
v
u
in
I’
at man
t I vis
to be
g that
Menu th
em wha
ey have
e
th
s
One thin
th
u
ld
,
0
o
g
to
,0
H
in
150 0
and
ash
someth
n team
rated $
dible W
b
lo
a
re
le
s
c
behind
e
s
in
c
a
e
. People
ith th
ration
my Veg
s alone
e up w
as ope
m
g
m
e
e
I went to
a
it
c
V
y
y
u
to your
en
ar, m
ink. The
ouse M
nd listen
a
H
. Last ye
y
r
h
a
at the s
fo
s
d
a
k
to
s
W
a
re using
favor to
om the
salons a
in your
enue fr
v
’s
it
e
r
—
d
te
e
as
crea
in incre
help to
at they
h
w
rt
o
supp
ut.
doesn’t
am’s inp
ut that
b
,
e
s
salon te
u
Ho
team,
e Wash
sk your
th
A
h
r.
it
e
w
h
furt
y
l job
d even
isionar
it to go
onderfu
o to ad
t
w
d
n
a
a
e
e
w
w
Be a V
n
I
do
s to
can
ary—
ns have
ith idea
? What
s
w
a vision
s
e
p
c
m
u
c
I’
u
My salo
e
.
ings
at s
om
fied
to do th
ated th
m satis
ity to c
s
I’
re
n
y
c
u
a
n
t
t
r
a
w
a
e
o
h
e
p
v
m
ati
op
?W
torm cre
working
am the
. Brains
your te
e
“What’s
c
e
n
iv
ie
r
G
ow?”
n expe
more w
ate salo
im
lt
d.
u
e
h
t
r grante
create
at
s take fo
n
lo
a
s
It’s a gre
t
s
values.
that mo
s
or
u
t
o
e
n
d
en
Tim
atme
for trem
st at a
use tre
g
e
o
u
in
H
k
G
o
h
t
s
e
lo
Wa
rtan to
are
ate On
—like a
’s impo
people
s
It
r,
e
.
e
d
Celebr
v
m
ra
e
e
g
n
up
nd tell
te th
ore tha
back a
celebra
e
limentary
u
p
m
o
m
o
Now m
y
o
c
t
c
a
mething
nt to
ts th
add on
sts wa
build so
ur gues
e
o
u
u
y
o
g
time to
y
w
s
o
lp
e
ak
game.
ill he
st to sh
that m
e of the
They w
e
.
m
c
n
a
n
n
lo
ritual—ju
ie
e
a
r
s
e
ur
t’s th
an exp
ion, tha
bout yo
provide
y recess
know a
n
a
y
e
In
h
.
t
on
ne
reputati
everyo
—your
le
b
a
lu
a
very v
35
Daily Functions
Easy access to a simple
to use appointment book,
cash register, inventory
control system and
amazing marketing tools.
“What If” Forecasting
Determine the average
service and Take Home
ticket, frequency of guest
visits, guest retention and
rescheduling rates needed
to reach your financial
goals and dreams.
Reports
Pre-schedule and run
reports at the click of
your mouse.
Employee
Employees can view their
own Key Performance
Indicators in real time.
Daily Statistics
View a real-time snapshot
of the Key Performance
Indicators including
average service and
Take Home tickets,
guest traffic patterns and
rescheduling rates.
SM
Reservations
Maximize stylists’
time, productivity and
appointment potential.
For more information about special Paul Mitchell pricing and how to order Harms’
Millennium Platinum – The Paul Mitchell Edition, log on to the Paul Mitchell
Professional Web site at www.paulmitchell.com or call 888-813-2141.
cut&dry
Guests
Get a list of guests
who are due for a visit
and contact them
electronically.
be a man magnet
green
is the word
Splish Salon—A Paul Mitchell Signature
Salon in Conifer, Colorado—proves that
an investment in our planet pays off.
Their floor-to-ceiling green construction
and earth-friendly business practices are
helping to grow a healthier planet and
boost their business!
®
Check out a few of Splish Salon’s bright (green) ideas:
• Rolled out the Green Carpet
Used eco-friendly carpeting and hardwood floors from a
sustainable forest in Paraguay.
• Went Bananas
Chose counter tops and cabinets made out of recycled
banana fibers.
• Opened a Filling Station
Encourages guests to reuse empty Tea Tree shampoo and
conditioner bottles by bringing them back and refilling
them for a portion of the cost of a new bottle.
• Running Green Lights
Uses only low voltage or CFL lighting.
• Catching Wind
Runs on electricity that is 100% wind generated.
• Community Ties
Operates Splish Foundation which contributes to local
non-profit groups and provides environmental education
throughout the community.
“Businesses built and operated in an environmentally friendly,
socially responsible way attract customers. Green business is
simply good business.”
– Matt Walsh, Splish Salon Systems President
MONEY MATTERS
For more eco-inspiration, visit the “Greening Your Salon”
page on the Paul Mitchell Professional Web site. Log on
at www.paulmitchell.com.
37
cut&dry
Men’s grooming revenues
continue to rise and your salon
has an opportunity to get in on
the action! We’ve uncovered
what men really want when they
walk into the salon—here are
three easy ways to win him over
and keep him coming back for
more.
1. MAKE IT VISUAL
Encourage male guests to explore the services offered
in your salon with displays and menus featuring guyfriendly products, images and language.
2. KEEP IT QUICK
With male salon guests, timing is everything. Satisfy their
need for speed with time-saving tools like the Express
Style Category.
®
3. STAY IN HIS COMFORT ZONE
Adapt salon services like the Wash
House Experience to meet male guests’
tastes and needs. Using products he
prefers, like the Tea Tree line, and
male-targeted dialogue will help him
warm up to the salon experience.
SM
To download Wash House Menu
cards featuring services he’ll love,
log on to the Paul Mitchell Professional
Web site at www.paulmitchell.com.
client
speak
experience marketing
By Steve and Terri Cowan
How to Talk to Your Guests about Paul
Mitchell® Pro Tools™ with
Paul Mitchell Artistic Director
Stephanie Kocielski
Dialogue in the salon is so important. Think about how
you want to promote your business and set yourself
up to win. Turn your guests on to style with knowledge
using Paul Mitchell Pro Tools.
< Service support
Focus on the products and tools needed to support
that great haircut or service. We all know that tools
give guests the ability to take home our expertise.
Talk your guests through the styling process and tell
them why these tools are right for them.
< It’s not your granny’s blow dryer
Ask your guest when they last purchased a blow dryer
(or smoothing iron) and emphasize how much the
technology has changed. An upgraded dryer means
an upgraded look, not to mention the time saved
every morning. If your guest has the newest iPhone,
chances are they want the latest and greatest thing.
< Something new
Is your guest happy with their current styling routine
and the time and effort it requires? Offer new styling
options and show them the tools to do it at the Tool
Bar , where guests can learn, play and experiment
with all Paul Mitchell Pro Tools.
SM
MONEY MATTERS
For more tips and advice from Stephanie
Kocielski, check out her new blog on the
Paul Mitchell Professional Web site. Log on
at www.paulmitchell.com.
39
This is the perfect time for Paul Mitchell salons to turn the tables on a sluggish economy by focusing
their attention on experience marketing with the Wash House , the Color Bar and the Tool Bar .
SM
SM
SM
We are a business catering to the sense of touch (retailers are not allowed to do that). The guest’s time in the Wash House—with the low music, the
waterfall lighting and the massage—is a special time, a soothing haven of peace and quiet.
Now more than ever, your guests are looking for extreme value for their dollar.
Why wait? There is no better time than now to launch your own experience marketing campaign. Here’s how:
1. Write a protocol of experience marketing for your salon. As a salon
owner, this means putting into place each of the steps I want guests
to experience at the Wash House, Color Bar, Tool Bar, etc.
2. Develop specific word-for-word dialogue to engage the imagination
and inspiration of guests.
4. Target a number of guests each day who would enjoy an experience
marketing upgrade.
5. Feature a different product or service each week from the Tool
Bar, the Color Bar or the Wash House for service marketing.
6. Measure the results.
3. Schedule a staff training.
In today’s market, we’ll be compensated based upon our ability to speak about beauty. Experience marketing is our opportunity to speak about
beauty at the top of our voices.
cut&dry
REV UP your revenues
Ladies and gentlemen, jumpstart your Take Home sales! Increase your salon’s sell-through success
by creating traffic-stopping displays featuring NEW Fast Form and Hot Off The Press .
SM
TM
Special Display
Put a spotlight on Fast Form and Hot
Off The Press with dynamic displays in
the main thoroughfares of your salon.
TM
< Window
Steer guests into your salon with
a window that communicates
the time-saving benefits of Fast
Form and Hot Off The Press.
Create this display:
• Rolling storage bookcase, WestElm.com
• Red file boxes, ContainerStore.com
• Clocks, IKEA.com
• Red chairs, IKEA.com
• Express Style road signs
• Express Style 3-sided POP
• Express Style poster
Create this display:
• Pedestals, WadsworthDesign.com
• Express Style double-sided
elliptical
• Express Style road signs
• 8X10 frame, SendAFrame.com
• Express Style 8x10 POP
®
< Take Home
Drive sales with an impactful
display featuring Fast Form and
Hot Off The Press alongside
the other Express Style
products.
MONEY MATTERS
Create this display:
• Express Style 3-sided POP
41
cut&dry
To get the POP and signage shown here, contact your John Paul Mitchell Systems Distributor or salon consultant.
®
ask the expert:
linda yodice
This fall, vibrant reds are hot! Artistic Director for Paul Mitchell Professional Hair Color
Linda Yodice sheds a light on five easy ways to heat things up at the Color Bar.
Q:
A:
My guests love to go
red for fall. How can I
give them the vibrant
reds they crave?
Paul Mitchell Professional Hair
Color has everything you need
to formulate the vivid reds. Here
are five easy ways to create
head-turning red hues:
1. UP THE VOLUME
Use a higher volume of developer to add intensity to
red color. The higher the volume, the more energy
you have to achieve vibrancy.
2. USE YOUR TRUE COLORS
Try mixing in a bit of true red when working with the
RB series from Paul Mitchell® the color. The R and
RR series will lessen the brown base and give you a
purer red tone.
3. GIVE IT A SHOT
Boost the brilliance of red shades with Color Shots®
Red or Orange. Don’t be afraid to use the maximum
amount for radiating results!
4. LET IT SHINE
Opt for red hues from PM SHINES® when you’re
working with pre-lightened hair. Because the colors
are translucent, they appear more vibrant.
5. REACH FOR RED INK
DEPARTMENTS
Add a layer of pure pigment to your guests’ color
with a topcoat of INKWORKS® Red.
43
Want to see Linda Yodice in action? Check out the
NEW Six Figures DVD featuring your favorite Paul
Mitchell artistic directors and platform artists.
cut&dry
creative love
By Winn Claybaugh
I once heard it said that hairdressers go to
work each day with the intention of having
fun. I think that’s true, so let’s make sure that
what we do in this beautiful industry is fun,
and that we stay in love with what we do.
There’s so much great talk these days about the Law of Attraction
and how we need to be aware and accountable for what we put out
there, for the message we send to the universe. Sorry, but you can’t
dislike any aspect of your career and expect the universe to shower
you with prosperity. The secret is creative love, which means loving
what you do, whom you do it with, and whom you do it for.
• Love what you do:
If the “romance” of being a hairdresser has worn off a bit, it’s time
to introduce something new to keep the spark alive. I firmly believe
that the solution for boredom or burnout is education. What class or
seminar could you enroll in to take your skill and passion to a new
level?
• Love whom you do it with:
A successful salon is made up of people in supportive and healthy
relationships with each other, and a fun and loving atmosphere. By
the way, love is a verb which means that you must do loving things for
your salon teammates to keep your relationships strong.
• Love whom you do it for:
The only reason why you are able to drive the car you drive, wear
the clothes you wear and enjoy the life you have is because of your
guests. Yet some salons treat guests as interruptions to their days.
The good news about today’s economy is that you may have extra
time to service your guests. Enjoy that extra time and go out of your
way to truly prove your gratitude through your actions, conversations,
and behavior.
Make no mistake—your guests are attracted to you more by your
enthusiasm than by your marble floors, more by your cheerful
disposition and love for what you do than by your sleek business
cards. When you love your job and make it a daily priority to be nice
to your guests and co-workers, your salon will reap the rewards.
for success
Each year, Paul Mitchell® Schools offer Future Professionals an
opportunity to showcase their skills at a student-run photo shoot.
Guided by the outstanding staff at Paul Mitchell Schools, the up-andcoming hairdressers experience every aspect of session styling—
from storyboarding and model selection to makeup, wardrobe and
hair. Check out the impressive talent of these rising stars.
DEPARTMENTS
Hair/Makeup/Wardrobe: Thelma Macias, Paul Mitchell The School – Costa Mesa
Photography: Jason Dazzo
shooting
45
Hair/Makeup/Wardrobe: Kody Kuehn, Paul Mitchell The School – Sherman Oaks • Photography: Jason Dazzo
Future Professionals Become Beacons of our Industry
Once again, Paul Mitchell Schools light the way for success. Thirty-six Paul Mitchell Future Professionals were recently
honored with the Professional Beauty Association’s (PBA) 2009 Beacon Award. The winners—chosen for creativity,
presentation and content of their resume and portfolio—received a scholarship to attend PBA’s Annual Symposium where
they had the unique opportunity to network and learn from industry leaders.
cut&dry
Hair/Makeup/Wardrobe: Ashley Hall, Paul Mitchell The School – Santa Barbara • Photography: Jason Dazzo
®
paul mitchell schools
strut their stuff
Reception
Paul Mitchell The School – Salt Lake
Salt Lake City, Utah
Paul Mitchell Schools across the country decked out their “8 key areas” for the 2009 Strut Your Stuff contest, where they were
judged on visual appeal, branding and selling power. With abundant creativity and attention to detail, these outstanding winners
are in a class of their own!
The Wash HouseSM
Paul Mitchell The School – Salt Lake
Salt Lake City, Utah
The Color BarSM
DEPARTMENTS
Vanguard College of Baton Rouge
Baton Rouge, LA
47
The Color BarSM
cut&dry
Paul Mitchell The School – Chicago
Chicago, Illinois
SPECIAL DISPLAY
Paul Mitchell The School – Salt Lake
Salt Lake City, Utah
TAKE HOMESM
Paul Mitchell The School – Houston
Houston, Texas
THE TOOL BAR
THE TOOL BARSM
Paul Mitchell The School – Houston
Houston, Texas
SPECIAL DISPLAY
Ulupono Academy
Honolulu, Hawaii
STORE FRONT/WINDOW
DEPARTMENTS
Paul Mitchell The School – Salt Lake
Salt Lake City, Utah
49
THE TOOL BAR
cut&dry
North Haven Academy
North Haven, Connecticut
Paul Mitchell The School – Memphis
Bartlett, Tennessee
s,
th
5
m
ag
ic
Jessica
Jessica Jones Jones
3
w
e
paulmitchellconnect.com
Find out how this recent Paul Mitchell School grad and Focus Salon
owner found their perfect match on Paul Mitchell Connect.
on
he
br ll S
in ch
gi o
ng o
th ls ra
ei is
rs e
ix d $
-y 9
ea 39
r t ,9
ot 06
al f
to or
ne ch
ar ari
ly ty
$3 in
.4 ju
m st
illi th
on re
! em
ca
re
of
m
em
or
ie
s2
00
9
match point:
Pa
ul
M
itc
Paul Mitchell The School Orlando graduate
Found her new home at Box Office Hair Focus Salon in Winter Springs, FL
1
“During the last week of school, we did a class on Paul Mitchell Connect.
That night I went home, built my profile and posted pictures of some of the
mannequins I did in school. I also searched to see who was hiring. Soon
I started to receive e-mails from salons, and after 6 weeks I got an e-mail
from the manager of Box Office Hair; she said she wanted to meet me. We
set a date to meet and we hit it off. I was especially excited when I saw that
they are a Focus Salon—it made me feel at home.
2
PaulMitchellConnect.com is an easy way to put yourself out there. I
definitely recommend it!”
Evian Beitbadal
6
DEPARTMENTS
When I speak to other Focus Salon owners, they agree that the hardest
part is building a team. You need great people behind you to move your
salon forward. Paul Mitchell Connect helped me build my dream team!”
51
Salons can find their perfect match by visiting Paul Mitchell
Connect at www.paulmitchellconnect.com
cut&dry
t
en
ev
ity
ge
ar
or
.
t
e
ch
G en
ll
g
he
in
nd ev
Fl
itc
la s
l
e
i
g
lM .
he or
rin
au en
itc m
r
es
P
Sp g.
M Me
ild con g
’s din
us f
- A ch
in
o
pa ai
s r
w is
ng ic
m br
tic fo sno , ra
, A ag
Ta ir
he up
w
t
gh M
- ha
d
e
ol ho
Es ak
au e
ol d
s
h
s
n
t
b
d
m
y
ns
t
ho a
a
on
la a
an d
bo
es hi .
Sc od
C g
n n
ib
M fas ser
e fo
n in
ig s a
G
s
i
in K
a
t
Th s,
le
st e ra
a
W ry
De ty
ll e
r
d
,
o
s
r
ez
rp N
i
C
ia La
U
he ri
of
ai ir
Le
- the F
or ’s
H ha
itc se
te ll
eJ N
M or
ol t ries nd .
of ed
itu he
l D CN
ul d h
a
ho s a o
ol id
es Inst itc th
i
u
Pa ure
Sc m em ng arit
ho rov
Pa ith
vi l M 50
i h
e ite M
1) at
Sc p
n w
K
fa au s
c
h
s
s ol
fe
Th er of
’
e
Sa P e’
Jo ale
ll th ic
el ho
rry tiv
e A bi
2) or
he f o ag
ha c
La ec
th - ar
ic r S
M
itc o M
r, sp
at cs B
M ne
M ty e
l
he re
ls eti ed
rie th
3) rt
sc ir
au va r
Pa
na th at
P
a fo Dre the sio Es ebr
l
4) d 00
d
es d e
n te
an 1,2
of an c .
ra en
$
Pr gy ol rity
F
s
e
re lo ho ha
5) epr
tu to Sc r c
r
Fu me r fo
6) os rtne ay
C a hd
P irt
b
“I have hired 5 awesome employees using Paul Mitchell Connect and I’m in
the process of hiring more. Paul Mitchell Future Professionals understand
the culture and the business, and have the same passion that I do for Paul
Mitchell. The site made the hiring process very easy and personalized—I
could see much more about the person than just a resume.
4
Jessica Jones
Owner, I.M.E. A Paul Mitchell Focus Salon in Turlock, CA
Built her all-star team using Paul Mitchell Connect
11
DEPARTMENTS
5
6
9
12
2
w
e
10
3
ca
re
®
8
cut&dry
53
1
7
ll ll ” st
ch
s
e
a
he ch ee Tru
Be
t
itc it Tr f
a
lie
M M t ro
g
l
o
u
n
ul au N atte
rJ
pa
Pa . P air, M
fo
To
cs
i
0
t
a w H r
of
re ho t fo
50
he
t
$
-a S u d
up
d
es
d
rk ay “C cte
an
an of
ise
le
fA
Yo od he lle
a
t
c
o
o
T
r
ps isk
a
e
ew e in c
hi r
d
on
ut
N f Th ed was
rs at
de
tit
ge
eg
a
r
l
e
s
n
r
m t o at ir
Si
In up.
ra
ho a
,O
fro on icip ha
ild
ar
t.
sc ho
ao an
ille
W
s
ls fr rt re
S
v
w
C
e
r
ee
na in pa he
en d
he
nn
e cl
t
o
z
i
v
f
n
i
oy
th h
n
a
sio uz try , w
g
c
g
l
i
pl
o
0
cM
a
a
in
m
es b n ek
0
s
e
k
.
M
l
h
0
st
em
of en ou e
a
fro B
®
ha T
3,
in en
ta
Pr gre e c th Wls.
W
s
n ldr
rs ice
e in
$2
e
l
.
f
r
o
i
m
h
e
s
i
n
l
y
t
l
re
hi
ed
in
a
d
e
r
d
L
e
r
i
w
tu ea d E l sp
st Ba
Sa d c
ise
r g
ea r V
so r.
a
e
e
o
L
r
0
n
Fu pr un ng oi
Sy e
t
f
es e
ei
i
h
s
i
o
l
s
n
h
ng
00
p
p
e
l
el l T
3) ls aro ur up
,
.
n
s
r
ub bu
am t
e
h
1
o
C
ha
a
e
i
l
– oo ls n d n
h
C
Te ing
lR ra
itc e
el fe
at n
nc
i
1 h oo ig lea
r
o
c
d ur
M fH
a
t
ha
ca fo
ch l
i
u
d
t
l
c
l
t
y
Sc ch pa p c
o
i
i
Fo
an h d
ad rit
Ed re
au p
S m l
M W
ds ’s
l
s
e
a
n
R
o
l
l
a
P
e
ng
as
e
ca h
e
d
r
m
ni .
au ia
na tr
at ch
h
n
e
d
hn e h
l
r
r
to
l
P
o
i
io f
Di S
.
a
o
t
o
o
d
h
Jo th
s
am c
ss s
e E
s e
he alif
ve c
t
e
g
4) ith
te lo
on tie rad
th AR
a
or
d C
of a
e ,a
w
d C
sp ni t
sh ty f
Pr 5 b
de for
Th e
ll- tu x
e
i
ye A
s
n
r
3
n
r
e
jo NC
5) ou
he o e s
lo a
ur p
tte ey
h
a
t
u
n
a
H
en ed
c
itc pp th
S
o
n
Fu d
n
t
M o
o
l
e
r
m
o
t
a
am fit
ai rive
6) ck
rs d
ul n in
e
te e
H
e
o
a
i
d
pi
d
ll en
r
P
r
nd ais
at ol
r
s
A
he h b
ille tee
7) uc g
a h
M
itc ic
el ic
ed in
un
M wh
m h
ul ol
be
w
ul u,
Pa t,
Pa v
Pa alib
) ,a
8) en
10 k’s
ev
he M
– ric
) T in
9 ald
12 er
B
– rais
11 nd
fu
4
5
cut&dry
11
6
12
9
8
1)
2) Joh
M Jo
n
ay h
Pa
3)
or n
Pa ul a
Ri Jo
D
ck h
nd
a u
4)
Pe n P na l an
El
W
oi
5 Ke
a
d
illi E
se
lly rry, ul
gi –
a
lo
ft 6)
an an
C
m
D
is
ba B
ar
d
s
7)
d
. e D eJo
gs en de
El
G
Sa R
eJ ria
at jam nas ary ois
8) lon obe
at
or
e
i
S
t
n
r
J
h
S
ia
T
t
9
th
pe De
o
e B
al
a
Ac ) A hn oda Cri
r
S
o
J
l
lm o
tt eS
n
un att
n
s
r
un
h
a
i
s
10 tion gus Pau y m Sa
a
da an ty
e
n. a
le
Su da
nc d
N M l a aga lon
tt
11 ) E
d
e
S
n
e p
nd nce
he
in ) F loi
zin , a
tw itc
Fi ik run
s
h d
an
Fi
Pe
lm e
w
12 Tee utu e D ork ell Joh e. Pa
ce
lm
Le ay
ul
ac
. an n
n re
G )
F
e
J
e
Fe
Fi
e
Vo P
M
e,
An
an ala Al
h
d
o
s
lm
ai
tiv w
itc
st
Al
gu rof ria
L
d in ee
th
ov
iv
al ere r fo
ee o
he
es w
M B C
F
e
al
.
n
e
e
is e ao
r
i
l
m
s
s
y
t
l
C
a
w
io h
a
an
s ve o
t
S
m
a
a
D
i
va
it
ig
Ve
Vi rl f
ga na fo
o
o
e
d
na
ng
lw ht
et y th
cu Jo
zin ls rm
rs
H
he
na H e
t
r
ap
e
t h ia
fro er
i
u
t
t
e
i
h
C
l
h
re
m ls a
Bo
. m F
ho
pi
e
ai
w
S
. .F o
irs
n
S
r
m
i
st
u
ta
Pa
es
at th
al
or In
tL
an tiq
s
n
o
S
s
s
u
to
th
of
u
n
y
ad
th tit
t
l
e
R
ev
n
e
M
c
i
e ut
n
i
y
de
el fas
Lo e
Jo Fes
itc
ga e
G
La
e
F
o
h
n
n
b
re
he
w
la f
ra
ur
io
g
es tiva
s
en
ith
ll
sh Ae
a
Be nc
lA
th n s
,o
T
v
B
s
i
at
ow th
N
he
ille
ac s,
fte
ho
w
us
a
e
n
D
h
v
, t et
,
rD
Sc h.
nj w
er
y
De
G ike
he ics
o
i
S
n
ar
ho
ra
of
ye
m
la
ea
C
k
De –
n
o
w
b
d
P
h
d
lM
on
l–
e
a
i
a
si A P
T
c
Pr
re
rk
ea ag
gn a
Ta
ar
Pa
,w
ix Mu
u
C
cu
o.
t
m
T
rk
Te l M
t
o
ity
o
as
re
m
pa
s
am it
C
r
e
b
L
a
T
ch
ch
ity
u
i
o
d
L
V
s
tre
id
di el
av
e
os
TV
an
d lP
m and
e
l
h
en
l,
d
n
.
ai
ha a
o
d
T
Y
n
r
P
r
a
er
ex
ir tn
ey ao
an
ar
s
fo er
a
M
a
k
d
fo
M
s
rM S
in
20
C
m
r P in
G
tp
ity
09
ak
ov
is cho
AN g o
se o
r
eu
er
o
S
f
d
s ls
n
C
a
t
p
u
h
o
lo
fro p
AN e
ct
fo
r
n
s
m oke
ra
, t Ho
of
in
he us
ar a
n
t
th
he
ou t t
ad
Pa ton
ei
nd he
ve
Ye
r
nc
R
V
r
a
t
th ie
oc
r
i
r
s
e
e tn
e
a
b
k
m
tic et
y
w am
en
or
C s.
ld es
tt
an
,i e
ha
ce
nc Am
ta
r
lu e
pp
di ri
ng ca
ea
re
M nN
d
is a
s tio
W n
or al
ld
zz
bu
DEPARTMENTS
7
e
th
55
3
1
2
4
10
fall 2009 events
Paul Mitchell The School
Advanced Academy
Paul Mitchell Events
To register visit www.paulmitchelltheschool.com
Armstrong McCall World’s Fair
September 13-14 • San Antonio, TX
Artists: Angus Mitchell, LaDonna Dryer, Thomas Cousins, Carol
Grandaw
For tickets call: 1-800-45 SALON
®
OCTOBER
3-Day Men’s Haircutting
October 4-6 • Sherman Oaks, CA
3-Day Core Cutting
October 11-13 • San Francisco, CA
NOVEMBER
SEPTEMBER
September 4-6, 2009
AVP
Cincinnati, OH
September 13, 2009
XTERRA Trail Running National Championships
Bend, OR
September 17-19, 2009
AVP
Las Vegas, NV
3-Day Core Color
November 15-17 • Costa Mesa, CA
Parksville Hair Camp
September 21 • Parksville, British Columbia
Artist: Tony Promiscuo
For tickets call: 888-241-3330 ext. 2297
September 17-20, 2009
Dew Tour
Salt Lake City, UT
DECEMBER
OCTOBER
3-Day Core Cutting
December 6-8 • Orlando, FL
ABA
October 4-5 • Calgary, Canada
For tickets call: 1-800-268-6644
September 24-26, 2009
AVP
Glendale, AZ
5-Day Core & Adaptive Cutting
November 8-12 • Costa Mesa, CA
Featured In-Salon Education
Spark your creativity and boost your bottom line! Our
exciting in-salon classes deliver the knowledge, inspiration
and support you need to take your salon business to
new heights. Contact your Salon Consultant or John Paul
Mitchell Systems Distributor to learn more.
The Blonding System
• Freshen your blonding skills with time-saving tips and
new techniques featuring Dual-Purpose Lightener and new
Lighten Up
• Learn proven strategies for boosting your blonding
business
™
Angus M Volume 3 – The Trilateral Collection
• Learn four geometric haircuts in short medium and long
lengths, plus four fresh color techniques
• Discover innovative styling and finishing options
Express Way Collection featuring Paul Mitchell Pro
Tools
• Learn three haircuts, three quick color techniques and nine
different styles showcased in the Express Way Collection
• Learn to maximize your time and creativity using Paul
Mitchell Pro Tools
DEPARTMENTS
Mississauga Hair Camp
September 14 • Mississauga, Ontario
Artist: Lenny King
For tickets call: 1-800-268-1905
Visit www.paulmitchell.com for a complete
list of sports marketing events.
R. Stafford Hair Camp
September 21 • Denver, CO
For tickets call: 1-800-447-0202 ext. 1
3-Day Adaptive Color
November 1-3 • Orlando, FL
57
SEPTEMBER
Sports Marketing Events
Hit the slopes, catch a wave or enjoy a little fun in the sun at a
Paul Mitchell sports marketing event near you. These action
packed events offer your salon the perfect opportunity to
create a buzz in your community, encourage team work
and raise money for amazing charity groups.
To learn more about these and other Paul Mitchell events, log on to
the Paul Mitchell Professional Web site at www.paulmitchell.com.
Aerial Hair Camp
October 5 • Lake Geneva, WA
Artist: Stephen Adams
For tickets call: (800) 950-9565
Mid-American Beauty Classic
October 11-12 • Columbus, OH
Artists: Stephanie Kocielski, Takashi Kitamura & the ARCS team
For tickets call: 1-800-335-7469
Armstrong McCall Cut, Color & Style Show
October 18 • San Diego, CA
Artist: Pamela Perettie
For tickets call: 1-800-45 SALON
Atlanta Hair Camp
October 19 • Atlanta, GA
For tickets call: 800-362-3186 ext. 3471
Maly’s Salon Forum
October 25 • Grand Rapids, MI
Artists: Robert Cromeans, Stephanie Kocielski, Takashi Kitamura
For tickets call: 1-800-632-1397
BSG Charlotte Fashion Focus
October 25-26 • Charlotte, NC
Artists: Tony Promiscuo, Pam Dube, Molly Kramer
For tickets call: 1-800-362-3186
Fredericks Hair Camp
October 26 • Fredericks, MD
For tickets call: 800-362-3186 ext. 3471
NOVEMBER
Ocean City Hair Camp
November 9 • Ocean City, MD
For tickets call: 800-362-3186 ext. 3471
September 25-26, 2009
XTERRA Off-Road Triathlon Series USA Championships
Ogden, UT
OCTOBER
October 3, 2009
World of Dance
San Francisco, CA
October 9-10, 2009
Team Paul Mitchell Karate Diamond Nationals
Minneapolis, MN
October 15-18, 2009
Dew Tour
Orlando, FL
October 23-25, 2009
XTERRA Off-Road Triathlon Series World Championships
Maui, HI
October 25, 2009
Muddy Buddy Ride & Run
Dallas, TX
NOVEMBER
November 1, 2009
Muddy Buddy Ride & Run
Los Angeles, CA
DECEMBER
December 5-6, 2009
XTERRA Trail Running World Championships
Oahu, HI
December 6, 2009
Muddy Buddy Ride & Run
Temecula, CA
December 13, 2009
Muddy Buddy Ride & Run
Phoenix, AZ
cut&dry
All sites and dates are subject to change.
See LaDonna in action on A New Twist on Texture DVD, available now.
Contact your distributor or salon consultant for details.
backtalk
LaDonna Dryer, Paul Mitchell Senior Associate and PAC Member,
Owner of He Said…She Said Salon and Beyond in Savannah, Georgia
®
Behind the chair or on stage, LaDonna’s warmth and positive outlook illuminate everything she
does. This successful focus salon owner, platform artist and Paul Mitchell texture expert gave us the
scoop on how she maximizes every single day—and somehow manages to find balance in between.
Why did you decide to become a hairdresser?
I never imagined myself as anything else, maybe because I was
doing hair in my mama’s kitchen since I was an early teen. I thought
hairdressers were so exciting.
They were like celebrities to me.
What’s a typical day?
Each day is very different.
Three days a week I’m in the
salon. Other days I do business stuff, beauty school visits, or volunteer
work. Also, about two weekends a month I travel for shows. I’m always
trying to find a balance—I have a huge family and I love spending time
with them.
If you could give one piece of
advice to up and coming stylists, what would it be?
Always remember the way you felt the day you entered or graduated
beauty school: fresh, fearless, energized, open to new things, wanting
and willing to learn more. Always keep that feeling in the forefront.
What was your proudest moment?
I don’t have a number one moment, but recently at a texture training
this girl came to me and said, “You are my Barack Obama
DEPARTMENTS
of Paul Mitchell.” I am by no means Barack Obama,
but I understood her sentiment and thought it was
cute to be compared to the president!
59
cut&dry
If you weren’t a hairdresser, what would you be?
Probably something customer service related. Either as a tour guide,
hotel concierge, event planner, musical theater director (not that I can
sing), Oprah’s friend, working in the Paul Mitchell offices, developing
ideas for theme parks, or a beauty school teacher.
What are you reading?
Currently the Bible, believe it or not.
What’s on your iPod?
My husband confiscated my iPod because he says
I don’t appreciate technology. He could be
right! But in my CD player in the car I
have Beyonce, Pink, India Arie, Maroon 5,
and a soundtrack from a musical (I won’t
say which one).
Prized possession?
Family and true friends.
Why are you behind the Paul Mitchell bottle?
I believe in the systems. I love the diversity, and I love what kind of
hairdresser and salon owner I’ve become as a result of this wonderful
company and the brilliant people in it. They make dreams realities
and I’m grateful for this chapter of my life.
2009
HAIR: Stephanie Kocielski and Lucie Doughty • PHOTO: Spicer • WARDROBE: Emma Trask • MAKEUP: Collier Strong
holiday
Have Style,
Will Travel
NEW Express Ion Dry Travel
®
packs ionic conditioning and
reduced drying time—all in a
lightweight, go-anywhere size.
• Reduces drying time thanks to the
unique Express Ion Complex
• Easy travel for pros on the go
• Professional results in a small
(yet powerful!) size
TM
Style is in the Bag
The ideal eco-friendly companion for guests on the go.
Fold-out design; dual-zipper biodegradable inside pockets • PVC fabric made from 100% recycled materials • Free for guests with $25 Paul Mitchell purchase; $2.50 for stylists with $12.50 purchase*
*Holiday promotions excluded
Give a World
of Good
This holiday season, Paul Mitchell® is proud to partner
with Amnesty International, the largest grassroots
human rights organization in the world that
works to ensure basic rights and dignity for
all. Part of the proceeds from every Paul
Mitchell holiday gift set will help
defend human rights around
the globe.
Live local, care global. Join our family of over 300,000
hairdressers and help make the world a more beautiful place.